responsive search ads simplify the creation and management of search ads to ensure that customers see ads that are customized to what they're searching for using the power of machine learning responsive search ads mix the headlines and descriptions that you provide to automatically test different combinations and learn which perform best you can turn to optimization score to either implement responsive search ads or improve existing ones for this video let's get started by selecting a search campaign and clicking the ads and extensions tab on the left click the blue plus button select the responsive search ad option
and then choose an ad group first define your final url this is the page that the ad will direct customers to you can also define a display url this is the url that will appear when the ad shows now it's time to get creative and write your headlines and descriptions the more headlines and descriptions that you provide the more combinations machine learning can generate on the right hand side of the screen you'll see the add strength tool you'll see one of the five different ad strength ratings when you work on your responsive search ad no
ads poor average good and excellent along with these ratings you'll see action items in the following areas to help improve the effectiveness of your ads diversity quality headlines description and keyword relevance make sure your ad reaches a good or excellent ad strength score use the ideas provided by the tool to boost your score while some repetition is fine the best way to improve your ad strength is to add as much unique content as possible when assembling ads the system tries to combine headlines and descriptions that offer new information if you're already running expanded text ads
try including your top performing assets in your responsive search ads keep in mind that headlines and descriptions may appear in any order so ensure your assets can work together in any combination for more step-by-step videos on google ads implementation and optimization check out google ads tutorials if you have any questions or for more information please visit google ads help
