do you know what sort of impact promotional spending has on your business each year over two billion dollars is spent on trade promotions but 71% of these promotions don't break even or ineffective promotions hurting your bottom line salience margin minder captures all the details of your promotions and lets managers view profitability down to individual customer and product levels to see which promotions had the biggest impact this information allows you to invest spending where it counts and optimize results over time with margin minder you can readily see the impact of promotions on revenue and margin and
drill down for a closer look at promotional spending to determine where money was spent now let's take a look at promotions for a specific retail chain margin minder offers the ability to isolate net price and converted units and measure the impact on margin the solution allows you to pick any date range and perform a side-by-side comparison here we can see that thanks to discounting more units were sold during the promotion period however volume immediately tanked once the promotion ended but after a few cycles of discounting we see that price has been optimized resulting in a
sustained lift in both volume and margin with margin miter you can also identify which promotions resulted in a decrease in net revenue and you can take advantage of dynamic filters to quickly identify promotions that aren't productive by channel by supervisor and by customer slice and dice the data in a variety of ways to easily see the correlation between changing discount levels and revenue salience margin minder provides a fast and easy-to-use solution to better understand where to focus your time and money for maximum results margin minder a complete solution for analyzing business activity and continuously improving
trade promotions to learn more please contact us today
