Create A Webinar Partnership Where Everyone Wins - with Jason Fladlien

last thing in the model a third party training webinar oh I'm so excited about this let me give you an example so you can understand the power of this I believe this is where the future is as Facebook it's harder and harder and harder where you have to work harder and harder and harder get beat up more and more and more and offer a smaller portion of the pie each and every day as you know the Android that is Mark Zuckerberg continues to suck up our data by the fistful right I believe this is where

we should Zig when everybody else is zagging and focus more on this all right we are let me give you them on ok so right now a customer would join zoom sign up for their webinar account so zoom has the video conferencing account and then what we're on here today collectively is the zoom webinar portal so that person would sign up to be a zoom webinar user now here's what's interesting there's only one of two things that happen when somebody signs up to be a zoom webinar customer they either don't do a webinar or they

actually do a webinar now ideally they do a successful webinar but if we want to be binary somebody signs it for the platform and they do a webinar or they don't do a webinar now if they don't do a webinar guess what happens they cancel because why would you pay for something if you never got around to using it because there's a continuity program right now guess what happens if somebody does a successful webinar they don't cancel huh so if we could help zoom get more people who sign up for webinars to actually do webinars

that alone would be a huge value at the zoo if we can help clients not just do webinars but do successful webinars that would add 10 percent to zooms bottom line that would be a one point six billion dollar increase if we can make that happen ok so that's where the conversation starts that's where the engagement occurs finding a third party where you can help accelerate their success and as a by-product accelerate your own success alright so this is what we're currently working on trying to make happen with them and we're pretty close to making

this half and hopefully I won't jinx it by teaching this to you today and talking about it out loud but I'm not that superstitious and plus there's a world of abundance sixteen billion dollars in the grand scheme of things is not that much money it really isn't alright so here's the model now the specific model somebody goes to join zoom and become a webinar user and then we ship alongside of that automatically imagine this happening in an automated fashion because it always does when customer of zoom buys automatically an invitation is sent to come to

a webinar performed by yours truly Jason flavin of rapid crush comm fame and that is how to create a killer webinar using the zoom webinar platform how to set it up how to present it how to utilize it how to leverage it how to make it evergreen 100 percent pure value add education or is it well no not exactly some of it is right but here's the deal people who watch that webinar are now much more likely to stay on the platform period even if we only increase a small segment of users who otherwise would

cancel that's millions and millions and millions of dollars to the good guess how much they have to pay us in order to do this zero dollars they pay us nothing we do the training for free because we just negotiate the possibilities of being able to follow up with these customers beyond the training to sell them things such as genius webinars webinar critiques and webinar services now these will be done in a very soft sell we will never heart so these but we will always let it be known that the three ways that we help clients

get the most out of webinars is soar training program called webinar genius webinars through critiquing and working with clients individually they have webinars that are good that they want to become great and by creating webinars for clients now here's what's beautiful it's in zoom best interest for us to sell these clients these three service or you know a product a service in a critique right you know why because the more people who use genius webinars the more people are going to do webinars and they're going to stay the better we make webinars become and the

more effective they become the more people will stay on zoom' longer the webinar services same thing the more effective we can make a web anar user not only will they stay longer but they will upgrade to the highest account when we did a webinar with Tony Robbins we had them take the most expensive zoom platform which was I think three thousand dollars a month and we did that webinar we brought Tony Robbins to zoom to do a webinar and we ran the webinar for him and in order to do the webinar on zoom they had

to pay three thousand dollars that is a that is a part of zoom system that is essentially a hundred times more per month than what it costs to be the lowest level of zoom as a user right so this is the model now this is a the big leagues right this is why you follow us at rap the crush and hang out with us because we play the game at the top of Mount Everest all right so anything that rolls down is going to be still better than anything you're gonna get anywhere else but more

important is how can you do something similar here's what you need to think about here's how you need to solve this challenge you place yourself in someone else's pipeline where a more educated user should say not sellers or a more educated user or a customer becomes a better client to them boy I really butchered this slide I got excited of this last one right but essentially if I had to say it without looking at the slide it's you put yourself in a pipeline where every time they get a client you have the ability to make

that client more valuable by educating them and then the more you educate them the more they are valuable to that third-party company and the more that they do business with you the more valuable they become yet further for that third-party company you know so we're working several deals simultaneously right now like thinker if ik the platform that serves people's courses for them really powerful platform we want to educate them on how to use webinars to sell whatever online course that they have so what's great is everything ker if ik user potentially could be invited to

a third-party webinar by us so every time they sign up a user they send them over to us watch a webinar where we talk about how you can take a online membership program that you served through think errific and here's how you make this into a huge advantage in the marketplace here's how you can position the fact that your product is fulfilled by this wonderful platform called think errific and this is how you position it so that way you have more impact than anybody else selling a product now what does that do that makes thinker

if ik ism platform looked better makes her users stay longer makes their users happier it solves a problem their users have which is selling more courses but it also makes them say damn if I need any help going any further with selling video webinars I now know that he has a program genius webinars he has a service critiquing a webinar and he has a nother service which is to create the webinar right and of course we can capture and collect leads and do other things with them in the future