Instagram has changed and there are three things you need to know if you want to get better results and create more effective higher converting and more profitable social media marketing campaigns for you your business or any business that you want to apply this to First is a three-part process I call confirm connect convert that not only works on Instagram but applies equally well to any other social media Network you decide to apply this to but don't worry if you've never heard of this before most haven't so I'll show you exactly what it means and how to use it to get more leads customers and sales than ever before next you need to understand and work with the two biggest factors to Instagram success the audience and the algorithms ignore this or get it wrong and it just doesn't matter how smart or funny or creative your Instagram content is it's just not going to work and lastly is something called attention Arbitrage that Instagram as well as every single other social media platform Out There lives and dies by so with that said let me show you how it's done starting with the all important confirm connect convert first things first I want you to think of your Instagram account as less of a social media profile and more of like a mini website for your business one that's designed to do three very specific things in a very specific order first you need to confirm that visitors to your bio viewers of your content engagers of your feed that sounds like an old fantasy movie anyway you want to make sure that they know they're in the right place and they're crystal clear on exactly what you do and who you do it for this is why you need to make sure that your bio is optimized for conversions by being again crystal clear on what you do and why you're worth following make sure your name and title are clear and easy to understand and use links to guide people on where they should go next make sure to use a highquality image for your profile picture and if you're going to have multiple links in your bio then make sure that the most important one is perched right there at the top next you want to connect which you're going to do in two ways the first is by strategically posting your content at the best possible times which according to this report is Mondays from 10:00 a. m. to noon Tuesdays from 9:00 a.
m. to 1:00 p. m.
Wednesdays from 10:00 a. m. to 1:00 p.
m. and Friday from 9: to 11:00 a. m.
the best days to post appear to be Tuesdays and Wednesdays and the worst day to post looks like Sunday also an important note here they don't say it but it's safe to assume that these times are meant for the local time of your target audience so if you're in London and your target audience is in London then post say Monday from 10:00 a. m. to noon London time but if you're in London but your target market is say in Vancouver then post on Monday from 10:00 a.
m.
