This Week at Youtube: Product Drops, Updated Post Creation Flow & Updates on Revenue Analytics Tabs

what's up insiders I am back and that means that it's Tuesday and if it's Tuesday it's Newsday so that means we have some great news to share with all of you across a number of different updates let's get into it first up today we're going to be talking about an exciting new update to the YouTube product drops feature Now product drops allow creators to generate excitement by announcing new products during live shopping streams in the past this required creators to connect their Shopify stores or have access to the Google merchant center account of their connected

stores they also had to set up publish dates in advance but now we're making some changes to the product drops feature that will make it more flexible for you creators first off any creators who have connected to their stores so first party stores or are participating in the YouTube affiliate program a third party store can set up product drops in the live control controll room on YouTube now this means that more creators will be able to use product drops to boost sales and engagement on their live streams remember to check out The Help Center article

to understand more details about how to set up product drops with or without publish dates in your Shopify store or Google merchant center account that will be in the description secondly we're giving creators more control over the timing of product drops in the past creators could only setup drops for a specific time in the future and should have stuck to the pre setup schedule but now they can also drop products on the fly right in the middle of a live stream this gives you creators more flexibility to react to the moment and drive excitement in

real time to use product drops simply go to the live control room and schedule a live stream in the live control room tag the product drop and any other relevant products to the live stream video click create product drop next to the product your product will be hidden until you're ready to drop it when you are ready to drop select the timer choose whether you want to do a one minute countdown or an instant drop viewers will see a countdown timer or a placeholder image of a shopping bag as a video overlay until the product

is dropped this will let viewers know the exact moment the product will will be available for purchase we think these changes to the product drops feature will make it an even more valuable tool for creators so if you're not using product drops yet I encourage you to give it a try you might be surprised at how effective they can be at driving sales and engagement with your live streams if you have any questions about product drops or feedback for us please leave them in the comments below next up let's talk about Community posts creators are

going to start to see a refreshed creation experience when they make Community posts on the YouTube app what we're doing is rolling out a simplified updated creation flow that will make it easier for you to share quick updates mention other creators and engage with your Community Check It Out by either tapping the plus icon in the main menu and navigating to create a post or by going to your community tab on the channel page let us know what you think of the new experience and leave your feedback in the comments below next up let's talk

about the revenue analytics tab because we have added two new cards and one new insight to the membership section now the first card we're introducing is total members this card allows creators to see their total number of members at at Lance within the total members count creators can further analyze two different categories the first category is members with recurring memberships this gives creators insights into how many members are currently paying for memberships on a recurring basis now moving on to the second card we have where members join from this card provides insights into how creators

are converting memberships with their content creators can see the different sources from which their members are joining for example this card might show that a certain number of members joined through a specific video or through a social media promotion additionally within the detailed view of this card creators will be able to see a members only badge this badge helps creators easily identify and filter content that is exclusive to their members this information can be invaluable to creators to understand which channels or content are most effective in driving membership conversions lastly we have a new insight

added to the membership chip on YouTube analytics but not in the detail view of an existing report this Insight is called reasons for membership cancellation so when a member cancels their membership they are asked to provide a reason for their cancellation through an optional survey this data is displayed in a separate card on the membership chip by understanding the reasons why members cancel their memberships creators can gain valuable insights into potential improvements or just changes to their content content or membership offerings and so there you have it with the total members card creators can easily

see their total member account and breakdown the where members join from card provides insights into membership conversions while the reason for membership cancellation Insight helps creators understand why members cancel we hope these updates will Empower you creators to make more informed decisions and grow your memberships even further now if you have any questions or feedback you know where to put them in the comments below and so creators were coming toward the end of the year as well as the end of this news flash and I wanted to take a moment to encourage you to subscribe

to the channel I can't tell you how many meetings we sit in where a product manager or a policy manager brings the feedback that you give to this channel into those rooms and I can't tell you how compelling it still is to hear all of the employees in here talk about what creators feel what creators want what creators are telling us they want to see and that's really what this channel is all about giving you the inside track and listening to what you think of the rationals that we're providing to you so consider subscribing and

from the creators of YouTube to YouTube creators we'll see you next week