Modelo Canvas | Cómo aplicar el modelo Canvas en el lienzo | Ejemplo práctico

Greetings to the entire work-from-home community. Welcome to another video! On this occasion, we are going to explain what the Canvas model is and how we can design a business plan in five minutes.

Let's start! "What is the Canvas model? " The Canvas model allows you to quickly design a business model, allowing you to capture your entire idea on a single sheet.

The Canvas model is made up of seven rectangles, two of them divided in half in the shape of squares. I'm going to explain what each of the boxes are! The first box is the Value Proposition.

The value proposition is not about your idea or product, it is about what problem or need it solves. It makes no sense to do the same as your competitors, you must add value to your product and make it stand out from the competition. In this box, you must capture everything.

The next step is the Market Segment. Your customers don't exist if you don't know who they are. You need to know them geographically, demographically, and socially.

You must detail as accurately as possible what kind of people your product or service is aimed at. This includes age, sex, studies, provinces, countries, everything! The next step is the Channels.

We must define how we get our product to reach the customer. It can be by physical means, online, through mobile devices or through a sales website. We must reflect each and every one of the channels through which we are going to contact our customers.

The next step is the Relationship with our Clients. We must be clear about how we will be able to attract new customers, keep them and make them grow. Here we must write what our tactics will be.

From this point we go to the Income Model. How do we monetize our product or service? What value do we offer to customers so that they pay for it?

We must also specify the payment systems that we can accept. The next point is the Key Resources. Here we must ask ourselves what are the most important elements that we need for our business model to work.

This includes financial, physical, intellectual and even human elements. The next box corresponds to the Key Activities. We must identify what most important things our company offers to make the business model work.

Some examples are production, troubleshooting, consulting, engineering, and supply management. We must identify which key activities are necessary for the company to start bringing in money. We complete the upper left with Key Partners.

What are the main partners and suppliers that we need to make the business model work? We must identify who our key suppliers are and what products they are going to supply us with. Finally, we go to the Cost Structure.

What are the necessary costs to be able to start? We must identify the resources with the highest costs, the main activities that involve the highest cost, fixed costs, variable costs, economies of scale, taxes. Everything must be reflected in this box.

As you can see, we have already completed the Canvas business model. Doing a first draft alone or with your partners will not take you more than five minutes to make everything clear. Let's give an example of an online clothing store!

It is a sportswear store. We are going to use the Canvas model to see if this business model is viable. We start with the Value Proposition, which is the box that is right in the middle.

The main value of our online store is a good pre and post sale service. We are going to give security to the client and they will have good pre and post sale attention. Then, you will be able to see all the clothes online without leaving your home.

We will offer comfort. Given that it is an online store and that it is sports-themed, we think that our target, our target audience, includes those between the ages of 16 and 50, with an athlete profile and that is managed with new technologies. We are also open to offering our merchandise to stores.

We can sell our clothing wholesale to any store, in any country or province. There is no problem. Knowing our value proposition and our target audience, we have to see through which channels we attract customers.

How is an online store? Well, obviously, through the web, through social networks, by phone and by email. And how are we going to retain our customers?

How are we going to get them to come back to the store to buy more? Offering a fast and efficient treatment and guaranteeing a perfect pre and post sale service. The client who contacts us knows that they are going to talk to an expert and that they are going to advise them honestly on what product they should buy.

Once the entire upper right part is completed, we go to the source of income to complete the entire right part. Being an online store, we can offer clothes at a cheaper price. And given our customer profile, we can collect by PayPal, card or bank transfer.

We start the left part with the Key Resources box. This box is very important and we can differentiate four areas. The first is that we need a professional in charge of maintaining the website, solving technical problems and updating products.

The personnel in charge can be ourselves or an external person. The next point is the infrastructure. In order to offer the cheapest clothes, we must make purchases with a lot of volume and we need a warehouse.

We also need the sales channel, which in this case is the web. So we need to specify the web and local part. Another vital part is the capital that we are going to contribute.

Without that money, we cannot have stock. In this case, they are the contributions of the partners or, if you set it up alone, your initial contribution. Then there is the technological part.

If we did not have these elements, nothing would work. We have the domain, the hosting, the Wi-Fi, everything. And what will be our key activity on which all this business is based?

Well, very simple. We are going to play the role of intermediary between the wholesalers and the final consumer. Speaking in silver, we are going to buy low and then sell high.

And the next key activity, for the business to be sustainable, is that we are going to put the customer in contact with our products through the website, as we have already specified. In short, the two key activities are buying from the wholesaler, storing it, and selling it from the warehouse to the customer. These are our key activities.

And for all this to be possible, we need good partners. In this case, our partners are going to be our clothing suppliers. We must make a selection of clothing brands that we know will fit into the market.

This includes the heavyweights of sportswear: Nike, Adidas, Puma and Reebok. And to complete the left part and the entire Canvas, we go to the cost structure. Here we must think about how our money is going so that all the gears of the company work.

As we have already said, our strong point is the technological part, being an online store. So we must pay the web designer, the web programmer. We must pay the domain and hosting.

We must also keep in mind the minimum order to suppliers so that all sportswear is profitable and we can offer a competitive price. We must add the agency expenses so that they take us all the paperwork. And we must also add the necessary taxes to be able to carry out this activity.

Well, as you can see, we already have our completed Canvas model. We have started with the Value Proposition, we have continued with the Customer Segment, we have done the part of Distribution Channels, Customer Relations, Source of Income. We have followed by Key Resources, then Key Activities, then Key Partners and lastly the Cost Structure.

The advantage of the Canvas model is that it takes five minutes to make a first draft and we have a business plan at a glance. Being able to visualize as a whole and modify the parts that we deem convenient. You can download the Canvas model on your computer.

You can print the Canvas Model in A4, A3, even on vinyl, so you don't have to print Canvas models every two by three. Well, you can use post-it notes, which is the most common way to do this business model. And to download the Canvas model totally free, you must visit "trabajardesdecasa.

com/modelocanvas". There you will find the blank canvas in high resolution so that you can print it or complete it from your computer. If you are an entrepreneur, micro-entrepreneur or are developing a business idea to achieve financial freedom, subscribe to the channel and visit "trabajardesdecasa.

com". Remember, don't look for a job, create it.