The Mousetrap framework just like a real mouse trap this framework uses curiosity to beat the prospect into finding out more use this framework for high intent leads social media DMS first touch emails here's the framework it's one or two sentences super sure first of all an observation this is the context for why you're showing up in their inbox and then secondly a yes or no question that focuses on the outcome of solving the problem that your solution helps with the outcome is that delicious cheese Let's Pretend for these examples that I'm selling a social media
marketing agency content creation and managing of social media profiles Etc I might say it's a Peter wheeler who let's pretend owns a bicycle store because his name's wheeler of course here it's a bicycle store Peter looks like you've slowed down posting on social media wouldn't it be nice to grow online without having to commit so much time to creating and posting content why does this work well the mouse trap encourages a impulsive reply based on curiosity so if the outcome that you've shared is relevant the natural question they want to ask is yeah I want
that but how do I get it the vanilla ice cream framework we call this one the vanilla ice cream because it's cold most people like it and just like how vanilla ice cream makes a foundation for a great sundae this email can set a great foundation for any four females but it also stands up well on its own here's the framework number one make an observation this sets up the context of why you're reaching out in the first place one sentence that shows that you know your reader and have done your research number two share
a pain point or Insight one relevant sentence related to the observation that highlights a problem or challenge for your prospect number three build credibility using social proof as to how other companies have gone about solving that problem with your solution and finally finish off the email with a cool to conversation use an interest-based yes or no CTA to try and start back and forth which you can book a meeting off the backup do not ask for a meeting in your first email this decreases reply rates by over 50 beta spotted your social accounts haven't posted
since January most small business owners know the importance of social media to find the time commitment too much to keep up with for this reason the owner of bikes are us had us keep their Pages posting for them reading up their time and attention to focus on orders something you've considered before cheers will so why does this work well the first part of the email creates logic and Clarity for why you're reaching out and it should also highlight this isn't just another automated email that could be said to anyone interrupting the pattern and getting their
attention then making an informed conclusion highlighting a problem based on the observation shows that you know them and build your credibility as a seller and lastly like we mentioned before this sets a foundation for your follow-up kind of like growing a plan you've planted a seed which you can now build off and let it grow as you nurture this customer it might get them interested but even if it doesn't you've set yourself in a great position to follow up with more context next the clarifying follow-up use this as a follow-up to the vanilla ice cream
this completes the picture and adds the context of exactly how you have kind of like a topping for the ice cream here's the framework restate the context for why you're reaching out then seek to clarify this is what we do how we help the problem that we highlighted before clarify further why that's relevant the impact of that and then finish off with a cool conversation hey Peter given you were posting on your social accounts last year but not anymore it seems like social media may have gotten too much for you to manage clarify we're a
team of creators who use knowledge of Trends editing and design to help small businesses grow their social Pages owner of sticker hero was swamped trying to make videos for his online store so six weeks ago he chose to work with us since then stickers Heroes following has grown from 400 to 10 000 worth a chat to see if we could do the same for Peter's bikes the reason this works is because it completes the picture in the prospect's mind it gets them Imagining the solution for that problem that you outlined in the first email next
framework neutral insights use this as another follow-up of those first two emails didn't get a response in this one you're giving them a gift something that's going to help them do their job know what I love about you everything here's the framework firstly sharing trusted third-party resource with the customer and highlight the part that you really want them to see make sure this is neutral do not use your or your company's contact then explain why they should read it State how this relates to the reason that you been reaching out basically explain why you're sharing
with them and why you think it might be helpful to their business and lastly totally opportunity make a soft nod back to one of your previous emails Peter did you know HootSuite data on best practice says that you should post on social across all of your accounts at least eight times a day you can see their social media guide here given you're likely running the pizzas bikes social media Pages the thought you might find this interesting PS any thoughts on my last note so why does this work well the reader knows that you're trying to
sell them something and most sellers when they share content share their own company's branded content however most vendor content kind of sucks it's seen by customers as biased at least that's what they think by sending them a third-party resource you're breaking the pattern building trust and credibility on neutral common ground this creates a sense of safety and keeps the reader engaged plus the generosity eggs them on to reciprocate by replying the last one is the breakup email they haven't responded they never left you anyway you [ __ ] cheater yeah another solution the whole time
here's the framework state that you've been reaching out explain why you've been reaching out assume that the timing's just off ask them to correct you and then clarify that this will be the last email you'll be sending for the time being hey Peter given your social Pages haven't been posting lately I thought getting someone in to manage your pages might be timely seems I'm off base feel free to tell me otherwise but I'll chalk it up to my timing being off and get out of your inbox for now why does this work well it breaks
the pattern of corny breakup emails it's not goodbye forever it's just bye for now it also puts the blame on you and your timing rather than the prospect trying to Guilt Trip them into replying to you but it also provides closure so you can go focus on other prospects for the time being because you haven't broken up with them forever you can always come back to them maybe three months six months later and retarget them with new messaging no observations and new challenges that you can help them with [Music] maybe I should do this this
nah let's do it
