what good is a cold email if nobody opens it if you find yourself using subject lines like quick question it's time to switch it up prospects are scanning their emails for anything that screens sales or marketing so they can hit delete and get to the stuff that matters try one of these four subject line Frameworks to get the open on your next cold email this one has been my favorite for a really long time I used to use this all of the time as an AE it's the CEO's name and comments so let's say the
CEO's name is Mary Smith the subject line would be Mary Smith's comments now the key to this is to make sure your preview text immediately addresses a comment that the CEO has recently made so one example might be Mary Smith spoke about the 10 Enterprise logos your team landed in Q2 sounds like moving up Market might be a focus make sure to pair that observation with a tentative tone using an overly assumptive or informative tone is shown to reduce the likelihood of a reply by 26 the next one comes from a friend of ours Bilal
petrawi it it's the rule of three you take three words or numbers two ordinary ones and one unusual one it's like a riddle then in the email you can pay off on the riddle by bringing in the unusual number or word here's an example let's say you're selling website SEO you could say 7 3 598 because the 598 seems so out of place it'll create Curiosity on top of that most subject lines don't have purely numbers in them so it interrupts the pattern then in the email you could say looks like you're currently ranking seventh
in your category on Google but the first three clicks tend to get the most results Acme company was struggling to rank organically so they brought us in to revamp their blog since then they've seen a 598 percent increase in organic traffic interested in learning more next example let's say you're selling accounts payable software you could say vendors spreadsheets and toupees again because the toupee stands out it creates curiosity for the reader in the body of the email you could write something thing like looks like you brought on a lot of new tools this quarter Acme
company was using spreadsheets to manage their payments this left them pulling their hair out when their CEO asked for a budget update by using Alpha they were able to see their spend at a glance worth a look the next email framework is something we call internal camouflage the most important email subject lines are often very simple think of the emails you get sent by your boss your customers or your colleagues they're usually one or two words that are very descriptive about the content of the email here are some examples Q2 forecasts new patient battery leakage
plant downtime Seventh Place reply rates social engagement website update gdpr regulation year-end and employee turnover use these really simple words to keep your prospects defenses down and their finger off the delete button and finally the subject preview combo start a thought in the subject line and then continue it in the first line of the email so here's some examples your website isn't accessible to those who are visually impaired employee chair seems to be up since last quarter cash payments may be slowing down your guest checkout experience if you want to give any of these a
try drop your version in the comments and we'll rate them foreign [Music]
