hey lempham how can you build a personal brand that will attract new job offers new business partnerships or even tons of revenue your way that's what we're gonna see in this video the other day kyla wrote to me asking how to build a personal brand the first thing i ask her is three questions and those are the questions you could ask yourself if you also want to build a personal brand the first one is what is one skill or topic that you master second one is what are the things you've learned in the last two
years the third one is what is one topic you're passionate about and the first one is what you want to be known for we all have some passion we all have things that we're really good at and often they are kind of tied together for a personal brand it's super important that you stay passionate about what you do because the truth is to build a brand whether it's for your company or a personal brand it takes time and when i say that it takes time it's not something that just gonna take you like two months
it's really something that you need to see in the long run whenever thinking about building a personal brand especially if you're starting from scratch think that you're going to invest at least two years of your life talking about a similar topic obviously you can change as you grow you can add more topics etc etc but there is still a consistency that is needed for you to grow your brand so let's look at kyla's answer she loves pinterest marketing content propagation digital production she's passionate about blogging and i'd love a legacy of encouraging people to blog
just for fun not for money but just because they've always wanted to try i think this is really interesting here because we can definitely see what kayla has been doing before meaning like pinterest marketing our tagline and her bio is actually about that let's get you going on pinterest however you want to be known for someone encouraging other people to blog just for fun so here clearly the goal of kyla and what she want to be known for is vlogging she has success blogging and she want to inspire more people blogging which is to be
honest pretty much what i'm doing here like i'm an entrepreneur i build a very successful companies i sold one another one is worth now more than 150 million dollars but my goal here is just to share the things i love so more entrepreneurs out there can do the same so let's go on our profile as you can see everything is oriented towards pinterest however kyla is really passionate about blogging so personally i would change the bio instead of mentioning pinterest i would focus on the blogging part which could be i give daily tips on how
to become a better blogger or you can be even more specific for example i give daily tips for people who've always wanted to blog but never felt confident enough to do it so they can start generate revenue from it or not it depends on what they want to achieve the idea basically here is to be as specific as possible so whenever people see kaila in the comments they see just below our name their bio the bio can generate interest and triggers curiosity which will make you click on one's profile to understand what they do so
here i will try to do exactly that same for the banner i would change entirely the banner so it reflects much more what kyle i want to do which is help people blogging the about section is written as if someone else wrote it for me i think it's not something you should do i know that it looks very professional and it looks as if you wrote a book and someone else is writing actually the description about yourself but to be honest on linkedin i would go with something much more casual so for example it could
be like hey if you're visiting this linkedin profile it probably means that you are interested in starting a blog actually the reason why i'm sharing all these tips is because in the last years i've reached tens of thousands of people with my blogging or even hundreds of thousands to just add numbers so it looks even more real and i want more people to be able to do the same thing as i did all my tips are genuine and proven tactics that i've personally used to grow my audience and following to xyz again the about section
is just to connect even more and build trust with your audience so they start following you engaging with you or messaging you and then build relationships once the profile is redone the strategy is pretty straightforward again i would try to figure out who on linkedin is targeting this audience of people who want to get started blogging and i would start writing thoughtful comments just so my name stand out even more and i drive tons of traffic to my profile here as we can see kyla has 745 followers which is the beginning of her journey but
down the line if she keep engaging with a lot of creators content and then post also daily tips about blogging and how to get better at blogging i'm sure personal brand will keep increasing on top of it tons of marketers on linkedin tons of people who want to blog tons of people who like to write so it's literally the perfect place to do that so to sum up if you want to build a personal brand always remember to focus on something you're good at and something you're passionate about it takes time and consistency make sure
also to narrow down your niche as much as possible your linkedin profile is like a website your bio is a tagline it's a hook it's what needs to intrigue the reader and the person coming onto your profile the about section is just the beginning of a conversation make sure that you are talking to one person that way it will feel much closer and people will start bonding with your content on top of it starts by engaging with others content especially if you have a very small audience and at the same time write thoughtful and helpful
content so your new audience can actually benefit from all the tips and learnings that you've got i hope it was helpful and have a lovely day love you all
