[Music] how can you truly create a powerful personal brand that stands out against the millions of other people online I've worked with three different branding experts over the past few years so in this video I wanted to teach you a DIY way that you can develop your own personal brand in case you don't have the budget to hire someone else to help you so to teach this I'm going to walk you through the exact process that my team and I did this past year to develop our updated branding for my new course bundle the bsp
model as always time stamps are in the description below because I value your time and you already know why you're here so let's just get into it to create a strong and powerful personal brand it's probably going to be helpful to know what a personal brand is so there are a few definitions online out there like the process of defining and promoting what you stand for as an individual or the process of creating identity for yourself as an individual but the definition that we're gonna dive into because I think it explains it the the best
is the one from Wikipedia so Wikipedia says scooting over personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry elevating their credibility and differentiating themselves from the competition to ultimately Advance their career widen their circle of influence and have a larger impact so good so let's break it down a little bit because that was a mouthful to be honest personal branding this is the conscious and intentional effort to create and influence public perception of an individual let's talk about that
part branding is more than just like pretty colors and what you want to be known for those are a part of it what it comes down to is your intention of what you want to be known for being in alignment with the Public's perception of you and your brand so if you could get your personal branding to communicate exactly what you want to be perceived as then we can can continue the definition you position yourself as an authority in your industry elevating your credibility and differentiating yourself from the competition obviously there's multiple ways and reasons
we want to establish our personal brand but ultimately this can advance your career widen your circle of influence and have a larger impact all right so how do you actually do this I created the five-step DIY method to help you develop your personal brand in one day so the five steps that we're going to go over in this video are values Vibes visuals voice and content tried to come up with another V but I couldn't I wanted to call it like the five V's or so values Vibes and visuals this is going to be part
of your creation process in developing your branding and then your voice and content is part of the implementation and the stuff that you put out to the world jumping straight into your brand values brand values are the key values that guide how you operate and make decisions as an individual or within your business well this could be a whole video itself diving into this topic basically what you're going to do is pick the three to five words that are the most important to you how do you want to run your business what do you want
your brand to communicate this was the first thing I did when figuring out how I wanted to position the bsp model I set values for it the four values that I chose were professional generous simple and transparent I felt like those are the most important things for me to communicate with this new course bundle so basically the bsp model bsp is standing for build scale profit it's a course bundle for Content creators that teaches them from A to Z how to grow a business as a content creator right email list branding Instagram YouTube Tick Tock
making money all the things that's what the course bundle teaches I wanted this course bundle to come across as professional as possible while being generous and giving away as much knowledge as I can for the lowest cost possible while having it be a simple clear path for Content creators to follow and of course being transparent you all know how important transparency is for me authenticity all those things so that is really what I wanted this course bundle and Community to communicate to Future students to help you narrow down your brand values I'm going to pop
up here on the screen 200 value examples so you can pause this video right now pick a handful that stick out to you and then move on if after this video you're like Millie I need more brain branding info how can I take what you're teaching even further or maybe you want to dive into making logos picking your fonts anything that I didn't cover today I do have a free link below how to create a brand style guide which was created by HubSpot who's also the sponsor of this video yes this is free and it's
40 pages a 40 page brand style guide that will teach you everything that you need to know so inside of this guide there's tips for logo Styles fonts and colors for your brand you'll see examples of brand style guides from recognizable companies across the globe like Netflix and of course templates to help you get started documenting your own style guide I love partnering with HubSpot because they're always creating free resources like this for creators entrepreneurs and small businesses so download the guide below after this video for more branding tips step two let's set the Vibes
for your brand this is my favorite part not gonna lie this is one of my favorite things that I did when I was creating my branding for it's Modern Millie and then I carried the same concept for my branding for the bsp model so basically you just want to ask yourself how do you want your brand to feel to other people do you want it to feel exciting and fun or warm and inviting ask yourself if my business or my personal brand was a location what would it look like is it a coffee shop is
it a beach hut in Hawaii what does that location look like is it like a modern mansion home visualize it try to get the feels and then create a Pinterest board with these Vibes with its Modern Millie I always knew I wanted it to be fun and warm and very much me I gravitated towards teals and oranges and even in my Pinterest board Not only was I saving photos and pictures of visuals and locations that I liked but I also saved different textures that I liked different color combos different fonts different logos of other brands
that inspired me and made me go yeah that's that's Modern Millie this is the same thing I did for the bsp model what did I want the vibe of that course bundle to be next we have visuals after you've created your Pinterest board we're going to narrow down even further and these visuals are elements like your color palette fonts logos and even your brand photos that you use across your branding your website Instagram carousels so the first step narrowing down your color palette I know I say this is my favorite part but again this is
another one of my favorite Parts when it comes to branding so you're going to take your Pinterest board and you're going to turn that into a color palette there are two ways to do this first you can take a screenshot of your Pinterest board a section of your board that just screams your name and you're going to upload that to HTML Color Picker from here you can select specific colors of that screenshot and those will then become your color palette or you can pull up your Pinterest board on on one side of your computer screen
and then on the other side of your computer screen go to coolers dot Co to really get specific with the colors that you want this is exactly again what I did for build scale profit so with build scale profit I knew okay profit money green I want a good green for my color palette for build I felt like build was setting a foundation the foundation made me think of like earthy dirt you know so I was like okay let's go with like a gold a brownish and then scale I just wanted like a dominant professional
color that was a potentially common color in social media so like Facebook and Linkedin are very professional those are Blues so I knew those were kind of the colors that I wanted to play around with and even the Pinterest board had those similar Vibes so I used colors dot Co to get really specific and pick the colors that I ended up loving and choosing for the bsp model now for more info on fonts logos again you could download the brand guide below because we focused on colors I want to talk a little bit about photos
because your photos and colors are going to be used everywhere like sales Pages emails logos the slideshows for my courses is or even very specific with brand colors and even I take it further I take it further with the content I create my YouTube videos I usually only wear my brand colors in my YouTube videos You'll see warm oranges Reds yellows neutrals white tan black and even some blues so a light blue dark Blues those are the main colors that I wear in my videos we took it a step further with the bsp model so
after we chose the brand colors we knew that we wanted the sales page to be as consistent as possible with those colors so I booked an Airbnb surprisingly it was one just one city away from me it wasn't that expensive my husband and I went to the Airbnb and took photos which looked a little bit like this on our way to do the brand shoot we're so excited [Music] now we're excited now we're ready now we're ready let's do it all right we've made it to the Airbnb I want to show you the outfits that
I brought how I have everything set up the shot list mood board the colors and the direction that we're going for for this shoot so as you can tell here's the first outfit I'm going to flip my mic around and show you the rest okay outfit number one green I know Green's not usually my brand color but we'll talk about that in a second for outfit number two we have just classic white turtleneck with some jeans gonna do like a high bun for that outfit three we have a more corporatey look we have these beige
pants white crop that won't be inside out and this nice jacket that I got from Zara everybody and then final outfit will be just a cozy sweatsuit so here's the sweats we're gonna do messy bun this is like oh I'm just your everyday content creator type of a look let's go over here oh let's shall we do a tour of the place this is the master bedroom hi hello how are you master bedroom we have the nice bathroom in here which will not be shooting in another bedroom over here potential for shooting I like this
little corner it's kind of dark oh well uh this is the front door obviously all of our gear is here so it's a little bit of mess but we'll probably shoot here and the kitchen I definitely have a vision for this setup right here another bathroom I love the kitchen but I'm not going to be shooting in the kitchen um and then coming here we're setting up the first shot or John setting up the first shot we're going to shoot on the couch for this outfit so this is the couch and of course we have
the nice fireplace outside thinking doing there's a hammock over there I don't know if you could see it new thinking of shooting there so I have a new course that I launched and it's called build scale profit model these are the brand colors for the course I wanted it to be like completely different from its Modern Millie and feel a lot more professional so we have like a deep green like this forest green I absolutely love which is weird because I usually don't like greens for my brand but I just love that look uh we
have these Navy blues and then kind of gold so those are the brand colors I have this little mood board going on Pinterest of some shots that I really really liked and today we're going to not only take photos we're gonna do video as well and then my content creator manager she created a shot list for me so these are extra shots that she would want for using in reels or tick tocks or b-roll other things like that so we have a full day ahead I just finished doing my nails ignore the Apple watch tan
line and let's get to shooting [Music] thank you now of course the setup doesn't have to be fancy I've done a branding photo shoot with my sister we simply used our phones she had different outfits picked for her brand colors we walked around my house did different setups and that was our branding shoe before jumping into steps four and five I do want to say if you've learned something new today give this video a thumbs up so that you can help it reach other content creators like yourself who are looking for a little bit more
guidance when it comes to establishing a good branding online and also if you've learned two new things today subscribe to my channel because I love teaching and this is a free way that you can support me to continue to do that now that you've created your branding steps four and five is the implementation phase with your brand voice this is a combination of a bunch of things who you are talking to what do you sound like to them what's your tone what are the words you say what are the words you don't say what emojis
do you use what emojis do you not use I use a different brand voice depending on who I'm talking to so if I'm trying to sell my TMI course which is the modern influencer course for Instagram influencers I'm saying things like do you want to chase your dreams and land those dream brand collabs like let's get to it babes you know like come on gal so that's kind of like my branding for Instagram influencers let's get this course blah blah blah but my tone for the bsp model because that's more of a professional A to
Z road map my tone does not sound like that I'm talking professionally to content creators who want to take their online presence as serious as possible and build it as a business so I'll say things like if you're a content creator that's ready to establish your brand online and build a sustainable presence that brings consistent income so the voice is a little bit different depending on who I'm talking to of course when you get started out you just want to pick one tone so people can get to know you as that one thing and then
you're going to use that tone everywhere online in your bio in your captions if you have a website on your website and try to get as clear as possible with the phrasing that you say and the phrasings that you don't say when I hired my content creator managers and my community managers we talked about words I say words I don't say emojis I use and emoji G's I don't use so I don't say boss babes or I don't say go shine and let's shine through life I don't know there's certain phrases that we talked about
not using I also like don't cuss I'll be like what the fart or like what the flip you know that's kind of my phrasing and then we talk about emojis too I gave them a guide of emojis that I use and emojis that I would never use and then of course your content this is what you're creating and putting out to the world I like to narrow this down into content pillars so the three to five sub topics that you rotate talking about online and this is really going to establish you in a specific industry
and you can really establish yourself as an authority in those topics alone so when I was starting out my focus was Instagram I wanted to be the Instagram coach and so the subtopics that I'd rotate talking about was how to take photos how to pose in photos how to grow and Instagram how to increase engagement on Instagram and how to land brand collabs on Instagram that was what I was continuing to talk about and because I was consistent with all of my branding with how I showed up with colors and my voice and how I
taught because I showed up consistently within my brand parameters the quicker my audience and the public started to see me in a very specific way so if you can show up consistently within your brand parameters and your audience can start perceiving you the exact way you want them to then that means your intention and the audience's perception has finally fallen into alignment so after you set up your amazing powerful brand what now what do you do next next you're going to watch this video here where I teach you the one thing that you need to
do to unlock your social media growth whether it's YouTube Instagram or Tick Tock this is the video that's going to help you Skyrocket your reach so thank you so much for watching I will see you in the next one follow your joy bye bye
