when I first started my web design agency I got lucky by being able to complete paid projects for people in my local network the money started rolling in and I felt on top of the world but there was one problem when the time come to start doing cold Outreach and signing new clients nothing worked I was getting zero responses or at least the replies I were getting were people telling me they weren't interested I was spending my whole day doing text messages phone calls emails I honestly felt like giving up until one day I changed
my strategy and opportunity started opening up a left right and Center you see the the problem isn't exactly that you're reaching out to the wrong people cuz you more than likely are contacting the right target audience but you're not using the correct persuasive language that I'm about to tell you now there's a few different parts of this so take notes if you send anything similar to this High business name hope you're well my name's Gary and I specialize in building custom professional highquality websites that convert leads into sales I stumbled upon your business and noted
you don't currently have a website if you're interested I would love to help out I've got 20% off my site packages right now so get in quick now if you're sending anything like that there's no wonder you're not getting clients now I'm not saying it doesn't work but unless you get lucky with someone that's so desperate they'll just send you money like that it's not an effective Outreach strategy instead what you must do is provide a lot of value to businesses before you expect to receive a dime for example and this can probably relate to
a few of you watching this when I used to go down the rabbit hole watching all the different gurus on business models when I was younger trying to make them a few dollars online the only creators that I paid money to join their mentorship or Community were the ones who I received so much knowledge and results from with their free content so in my mind I'm thinking if this is what I can get from free resources imagine what I can get when I join the paid group it's similar to getting clients for your agency put
yourself in the shoes of the business owner that keeps their precious money close to them they will only give it up if they're convinced that what they're investing in is going to receive them results and I'm not trying to say that in a way like you're scamming them cuz that's not the case it's just the fact that so many CEOs don't understand the significance of these Digital Services we offer and they can't wrap their head around the fact that it's going to make them more money so what do we do well for starters we got
to change our script and feel free to copy this and use it for yourself let's say we're sending a cold email to a videography business subject for you comma business name script hi I know this is a little bit out the blue my name is Cameron I found your services on Facebook firstly I just wanted to say I went through your portfolio and I'm impressed I always wanted to get into Film Production but I never had it in me but I must say your work is very inspiring I actually work in web design and if
you're interested I would love to build you a free mockup of what a site could look like along with a little bit of info on how it's beneficial and the results I've generated for other businesses I've implemented it for if you're impressed I could help you set it up if not no problem at all my work www. agencys site.com thanks Cameron next up web design you see how it doesn't sound like a salesy script I just copy pasted and sent to everyone I wrote a few customizable lines and you can take that to the next
step and say oh I love the shoot you did with the Ferrari just something that lets them know oh wow this is a genuine person and they love the work I'm doing but then on top of that I'm not pushing the offer right in front of them I'm saying I can offer you something free and then also using a bit of social proof talking about the results I've generated so they know I've done this for other businesses now this is ear the first step we're about to dive deeper but quickly I want to say make
sure you actually attach your agency side and make sure it's actually good think about it you're trying to sell website services and if yours is trash and rushed what are they going to think they're not even going to bother replying take my next up web design for example I got a video on the homepage that puts my face to the brand I run through a demo of a site client I worked with and showed what I implemented if you scroll down I got a nice Simple and Clean page that shows the benefits and outcome of
my services so back to the email for those that responded and would like a free mockup they've showed they're interested if they didn't want one they wouldn't bother saying yes even if it's free now's the most crucial part not only are you going to whip up a quick homepage but you're also going to make a quick slideshow running through why websites beneficial you're going to record it in a quick 5minute video and send it through to them the slides show you can just make it once and slightly customize it for each lead now I'm going
to show you a video that I sent to a business so this all makes sense hey Justin how you doing man thanks for getting back to me I've gone ahead and actually built you the free mockup for your site I'm just about to show you that uh but as I told you I'm just going to quickly run through in the first place why it's actually beneficial to have some type of website and just a few little results I've gotten as well so I've made this quick little presentation uh customized to you and it'll just be
super quick I'll run through it so why businesses benefit from websites so firstly The Proven increase so businesses with a website experien a 7 70% increase in customer engagement and 60% boost in sales compared to those of outer website now obviously that means it needs to be set up properly but this is due to opening up more avenues for potential clients to find you searching for the services you offer so on Google and second is the backend so most business owners they still don't see the importance as they just believe it's only an info based
site um and they may also currently have enough clients yet they're still spending countless hours each week on task that can be easily automated and they're just shutting down growth so this is such as automatic recurring invoices for clients who regularly clean monthly reports on finances so you can set the clear financial goals and also the booking calendar for staff with all the different cleans you eventually have going on so all these different resources and tools they come with the site and it's all it's got everything in one place for you so super easy to
use and of course credibility so letting your customers learn about your business see your work and read your testimonials it shows you a legitimate and established business so it makes it easier for them to feel confident in choosing your services so how do we get these results for you so obviously next up web design I'm not sure if you've gone through the page but we've got countless different reviews and portfolio of work we've done recently and we believe in providing free value first which is why you're about to receive this free mockup and what has
helped numerous businesses trust us to then help them so we do spend a lot of time like I've just done then shedding light about the importance of sites and systems just due to the number of business owners that don't yet understand the significance or perhaps they think that they're better off waiting and the investment isn't worth it if they do it now which honestly couldn't be further from the truth so I'm just about to pull up the site for you right now and again this is just a mockup that we've quickly whipped up so so
by the time that they're done watching this video you sent they should be really impressed with what they showed you you took the time out to help them they can see the social proof that you've done for other businesses and if you have a good site designs they're probably really happy with that as well so now that you've got them hooked and interested you've done all the hard work you just got to sell them on your service so if you are struggling to get clients VI web design agency give this a go because it's guaranteed
to work and you're only wasting time on your current strategy and worst case scenario the mockup you just built you can add to your portfolio or slightly change and use it for another client's mockup if they're in the same industry now before you leave I've got something else that can help you I've just launched my free Discord so you can join ask me questions connect with like-minded entrepreneurs and we can all learn and grow together I want this to eventually gr into something big and at some point it's going to be an exclusive paid group
so if you're interested you can go ahead and join Link's in the description and I'll talk to you soon
