so what does all of these case studies right here in front of me have in common all of these stores that some of these clients we've helped scale to multiple million dollars a month with Facebook ads and some literally from a couple, a month to a couple $1,000 a month and that is all of these clients use one audience they all use the same exact audience inside of Facebook and I'm going to show you that audience I'm going to reveal it today in today's video for you guys to Leverage as well now this particular audience
right here is it an interest audience is it a custom audience is it a lookalike audience well this audience itself actually that we Leverage is called broad targeting now broad targeting is essentially where you go and you use age gender and location that's the only thing you adjust inside of the ad account now the reason why I personally love prod targeting is because it eliminates extra decisions you have to make in the ad account like I can't stand like going and starting to test new creatives inside the account and then like a creative not work
and then have to be like oh well was the audience or is it the ad creative it's just like cool the ad creative didn't work we move on I don't sit there and have like test interest and things like that so that's personally why I like broad targeting I also like broad targeting because all of our clients that we've been able to scale and we scaled clients literally from0 a month to $30,000 a month for broad targeting we have clients that we've scaled from 100K to 223 million a month with broad targeting and my favorite
thing about it is it works at all levels there's less decisions you have to make and it's purely relying on the creative to do all the work which you know if we just take a step back and think about it it's like you know my YouTube channel a lot of these other organic influencers that are crushing it all it's all be because of the content itself the content is what creates the likes the content is what creates the comments the shares followers and everything and that's the same thing with Facebook ads the content you put
in that ad that creative whether it's a video and a photo and exactly what you say in that video where it's filmed all of those key things plays a huge impact of the type of people that are targeted by your Facebook ad so let's just kind of take a step back for a quick second let me just show you guys what broad targeting is if you go ahead create a campaign let's just do sales really quick you're going to click on manual sales campaign Advantage shopping campaign that's I don't really use those I don't care
for them um I don't like Advantage Plus audience and I have videos on that in the channel and that's just another topic to be discussed outside of this video let me just click off this and then we're going to do this and we're going to do this boom and then let's go click on next and we're actually going to get to our adet level now click on website and this works with lead generation this works with Ecom with purchases and stuff we've used this for one of our Ecom or one of our Legion clients specifically
in fact let me actually just scroll up right here we literally spent $9 million on Broad targeting and over the course of 2 years right there that's literally $4.5 million a year on Broad Target that's what somewhere around $400,000 a month on Broad targeting so we've done this with lead generation and we've also done this with Ecom for a variety of just different Industries and different products so yeah this go ahead and select your data set which is AKA your pixel purchase event boom that's what I want I'm optimizing for purchases here and then obviously
like you know I use flex POS creative so I'm not going to turn on Dynamic creative and then here we're going to go to your audience controls now here you want to make sure you click on it's going to be C it's going to be the manual audience which is right here switch to original audience options now this is your quote unquote broad targeting now again it's age gender location this particular ad account is my personal ad account it's my digital products my lead generation for the agency and my mentorship my Circle so I'm technically
going after USA I can do anyone 18 to 65 for this particular program so I'm not going to change the age and for genders I have a mix of genders in it I have men and I have girls so I'm not going to select anything here there's no need for me to select anything specifically here now from here I'll just simply go ahead click on next and that's when I load in my creatives inside of the account and you know go and create my creatives and stuff like that now this is where you have to
understand that your creatives create the audience what you put in that creative what you say who you show in that creative where the ads filmed all of this plays a significant impact in your performance and who is targeted by that creative right there AI is powerful you know and let's just take a step back like for the people that are crushing it on organic that's watching this video and stuff right now there is no such thing as like oh I upload an organic reel I need to go make sure I Target these specific people no
you just upload the content and boom meta does its job of targeting your real in from of the right people same thing here with an ad it's you upload that creative Facebook analyzes it it will literally if it's a video it'll sit there and analyze every single little thing from that video if it's a photo it'll analyze everything it'll it'll take the script from it it'll analyze the words in it it does all that it pulls all those keywords after it uses his AI analysis of that creative right there and then it goes find people
that are you know interested in those things right there and then what it'll do categorizes those people and then it starts putting your ad in front of people literally every single person it puts your ad in front of it'll it'll ler be like Yay this person likes it or no this person hates it and what Facebook will do is every time someone dislikes it it doesn't put people that ad in front of those people anymore and it puts it more in front of these people and it'll just keep doing that with every impression over and
over and over and over and over and it'll consistently do that and it there is no such thing as like a like for me like I don't look it as learning phase I don't look at it as learning I just look at it as like Facebook's always optimizing to find the right people consistently 24/7 inside of the ad account so this is just something right here that I want to show you real quick and then here's just more proof in the pudding this is for one of our clients this client's actually running app installs right
here and the reason why I say that is because this is Broad targeting on app installs you know again just another completely different Niche industry all that that it's also crushing for and this particular one right here this both same adset same creative the only thing different here is that one is a female golfer in it and one's a male golfer in it now this male golfer one right here we had $600 spin on female and $9,400 spin on male now again this is letting the algorithm do its own job we're not actually doing anything
right there of manipulating that data so yeah so because we put a male golfer in it female golfers are not really you know clicking on that uh they're swiping past that so Facebook's serving less to female now for male $9,400 because again the men were interested in this one more men were interested less girls were interested guess what it pushed more on men now here's an interesting one this is a two-fold right here this is a female golfer in this particular creative again both roughly spin about the same 10K spin 11k spin so both roughly
about the same amount this particular creative right here spent $76 on female 10 times more on female was it because oh this product is more geared towards female no we created an ad creative that could actually Target a female cuz again both of these 18 plus USA fraud targeting and then we also did spend a good amount of men now to be fair that's why I said it's a twofold because there was a lot of men that swiped on this because it was a attractive female golfer so this is where it's a twofold now to
be fair here overall add stats this female golfer ad crushed it why cuz it was serving the female audience and it was serving the male audience now to be fair here I wouldn't I wouldn't specifically put someone of attractiveness to do something like that but again it was just a byproduct of this particular ad right here and again this one crushed it so we have this ad right here that's crushing it serving a large portion of female and then this ad right here is serving a large portion of male um and we're able to hit
both of those audiences but we you you you see right here we didn't just go and Target female with this ad we didn't go specifically say hey we want to reach more female let's go in like boom change the adset to a female no we specifically made an ad creative to appeal to female and we let Facebook do its thing now there is quote unquote some what I would say exceptions to this right like that particular product could satisfy both men and women this particular product that I'm about to promote you know my quote unquote
Inner Circle program it satisfies both men and women now let's say for example I was running a female clothing boutique specifically only for females 90% of the year it's only going to be females buying you know from our brand so I'm only going to Target women the only time I'll Target men is I'll create a separate campaign for men and I'll separately Target men specifically around like Christmas time and Mother's Day so that way we can persuade them to buy our product as a gift so that's about the only time also maybe if we're running
a men's clothing brand same thing right there it's only for men boom so that's only time I would do only men or only women now location's the last thing I want to cover because I'm only targeting USA here I personally only only recommend one location um her campaign and let me go over a couple scenarios here cuz that kind of confuses people sometimes so let's say for example this product I can serve anyone anywhere in the world I have people literally all over the world in my inner circle program so if I was launching ads
for this product I would only target USA getting started or or I would only target the location that the dominant amount of people I'd say probably like 50% of the people in the group is USA and probably 40% of the group of people from like the Netherlands for example so I would only target kind of the dominant location that bring me a lot of sales with my first campaign once I start scaling that campaign up I'll create additional campaigns for other countries we want to Target that's perfectly fine that's not going to create auction overlap
because they're all targeting separate locations now the next one to look at is well Nick what if I'm you know running local ads and then in that example right there Then sure I'd only be targeting that little local local city let's say for example for one of our insurance clients they have multiple different agents in multiple different cities so we have a different campaign for each one of those cities so that way we can throttle ad spin relative to how busy or how slow that particular agent is so we can kind of have more control
of over their schedule so that's where like those unique scenarios come in play but overall you know it's always one location most most of the time it's all gender and then most of the time it's age and in fact we'll talk on age real quick we have one particular product it's like an alcohol rated product we have to Target 21 plus so we specifically Target 21 plus we have insurance related product that's only for people 60 plus so guess what we only target 60 plus now most of the time in general we target 18 plus
unless there's a specific regulation to our product like the alcohol product or the insurance product where we have to Target one of those specifically now if there is a scenario where we are targeting 18 plus and we see a significant amount of AD spin again significant amount of AD spin going to a particular age group with significantly poor results then we'll look at you know editing that age Gap and actually removing that age Gap right there to where where it's only targeting the more profitable but most of the time it's not a adset setting it's
that hey you're simply creating creatives that's only appealing to that group and that's why Facebook is spending significant amounts on it right there so you just have to be kind of cautious about that right there in terms of you know when you're looking at it from that perspective now just a couple other last things real quick about broad targeting just other objections I've gotten before brand new accounts that's probably the biggest one I consistently get over and over and over broad targeting is brand new accounts look go on my YouTube channel I have a video
called 0 to 30k and I literally show you week by week by week of the exact creatives we ran week by week of us scaling the account from 0 to 30k a month using broad targeting right there so yes it does work for brand new accounts another common objection I get to Broad targeting it's lower quality people and that's actually completely the false Brad targeting doesn't serve your audience to lower tier people it serves your people to exactly what you want which is purchases or leads or ATS of carts or view content whatever you're optimizing
that adset for that's what it's focusing on if you're getting lowquality people it's not the adset optimization it's your creative it's what you're putting in that creative that's what's attracting low people or just simply your website or your product is not you know correctly calibrated and there's something more deeper on the back IDE right there so that's probably the main things I get with broad targeting um but yeah this is the audience only audience we use it's the only audience we've done to make some amazing case studies and hope you all enjoyed this video hit
the like button hit that subscribe button for new videos every Monday Wednesday and Friday if you want me to run your Facebook ads click the link below to have Nick terer run your Facebook ads and if you want me to Mentor you then click the link below to have Nick Tero Mentor you thank you all so much for watching you have a good rest of your day peace out
