How To Create Facebook Ads That Scale In 2025

here's how you can create Facebook ads that scale in 2025 this is going to show us exactly how we were able to achieve results like this for clients by creating ads like this we're going to dive into the full scripting process today research process all of those good things to where you can actually write your script write your ad and then be able to actually add that to the ad account to be able to scale and just the same things we've done to able to help some of our clients like the achieve these results so

today we're going to be using this sample product I've never written that for and I'm be taking you all through my process of how I take a product and I start coming up with ideas related to this product so everything we first start off with is research research is where I get all of my ideas uh specifically for what do people want how we can position this product in the marketplace and how can we create that desire for the product so this is just a random product I found again I don't run outs for this

brand I don't have any affiliation with this brand or anything like that just simply a random product I found for the sake of this video so first thing we're going to do uh you can just open up like a Google doc that's the easiest one for me and then I'm just going to start writing down some stuff I like to list down the product first and then I like to kind of just start and understand the product it's the first thing I like to do this is just on Amazon right here so maybe if a

client comes on board with this then I'll be looking at like their product page things like that that's the main things I want to start looking at and because this product already has purchases then what I'm going to do is just start to understand why people are buying the product um when I understand why people are buying the product that's kind of giving me the idea of what I need to like start calling out in the ad so first thing I like to look at is the reviews and everything and if you're wondering well Nick

I don't have you know no reviews yet I don't have anyone that's bought from me yet then literally all you'll do is just go ahead and go on Amazon go on Google and you'll just search your product so like for example this is a collagen face mask so if I go to collagen face mask boom it's going to show me other ones there's this one from Coco Beauty let's see this this other one from SK whatever that is right there so there's a variety of other ones on the marketplace that I can also go and

start looking at it's not like there's just this one thing from Buy dance and then from there I can look at reviews and stuff like that uh here's this chyo rubber firming collagen mask from Sephora and I can actually go and look at those reviews on the website actually just want to go to it and then here I can actually see those reviews and boom there we go I can see reviews I can understand why people are buying it all of those good things like that so that's what I'll first do is if I don't

have personal reviews I'll go competitors and my whole goal here is to understand why people are buying this product and easiest thing to do here is just start reading the reviews and I personally recommend doing it manually I know there's some AI shortcuts and stuff but I personally like to do it manually and what I'll do is I'll read the reviews and let's just say for example so one thing that that's objection to this is expensive so I'm going to write I'm going to write all this stuff down expensive and then I'm going to start

writing down other things like let's see easy apply results are amazing my skin feels softer smoother and more hydrated so I'm basically just going to call write down things like benefits um softer skin uh hydrated skin and then I think I said smoother smoother skin there we go and boom and then what I'll do is every time I see those again I'll just simply make a mark behind it so here we go skin is amazing I use it overnight and when I woke up my skin felt so soft smooth and hydrated so again they said

that again so all I'll do is just go make a mark you can do like an X or a one whatever just some type of Mark behind every time you see it my skin also looks brighter and healthier with a nice glow that makes me for feel more confident even without makeup ooh these are all really good ones more confident without makeup and then I saw another one that was glowing skin there there we go this exra Mas is so light and soothing is perfect for overnight use without feeling sticky or heavy o these are

so good ones right here easy to use overnight no sticky stickiness I think it is and then or heavy I don't know what heavy means but I I can see sticky right there being one right there all right and then I'll just keep going through this I'm so impressed the bod Dan collagen uh real deep MK this overnight Hydro has become an absolute staple in my skin care routine I apply before bed my morning my skin feels incredibly hydrated smooth and looks glowing hydrated smooth and looks glowing so we're going to go do another Mark

by glowing we're going to do another Mark by hydrated and we're going to do another one by smooth very simple love B mass and hydrates but also minimize this pores my skin looks even more refined and the texture has improved significantly it's almost like wake up a refresh dewy complexion every time I use it my skin looks even more fun and texture improv this one's also a pretty interesting one right only hydrates also minimizes pores so I don't know much about what minimizing pores means but that's one of the benefits here for this all right

my skin also freaks out the fall get super dry so I decid to hop on the viral Trin and bought these masks Y hpe is real only blah oh okay hold up this also an interesting when it freaks out the fall it get super dry so I really like this one and we're actually going to start making this as avatars and people whose skin gets dry in the fall and these are going to be like the people that we can actively Market to that's a big one right there uh hyr always this so far I

kept it on for 3 hours before I take it off and there's very noticeable difference in the texture hydration my skin already uh that's like another one for hydration I put this on during the day as I was watching TV and stayed on just fine definitely gives you the last glowy look and I'm not sure continued so I'm just going to keep the glowy look as one and then glassy skin see how that goes not getting one one Stars they're pretty delicate and I RI them top portion now so I'm going to try to pull

it slightly to position it interesting all right cool and then I'll just keep going through these just for the sake of this video I'm not going to like basically go through all of them but you get the point here going through these reviews and just writing things down as I see it and this is going to give me the research I need for this product now what we want to start looking at is some of these benefits are also uh like what I would say desires across the marketplace so we can see right here that

one of these desires we could go after is hydrated skin I want my skin to feel hydrated and this is where we can actually start doing our research around hydrated skin so let's actually pick a particular like desire or one of these benefits and these are all like more like desires of why people would want to buy this product and it's going into now let's start looking at taking a step back and actually looking up hydrated hydrated skin and now what we want to do is we want to start learning a little bit more about

our audience of people who want this hydrated skin we also want to know a little bit more about who are the types of people what are the other types of products like all of these other interesting things right here so one thing is dry skin so the opposite of hydrated skin is dry skin so if we want to write for a problem whereare Market that's also another possibility right there is if we go after like hydrated skin like that how to treat dehydrated skin do seven ways to hydrate your skin this summer the secret to

hydrated skin natural moisturizing factors try an overnight hydration mask seven signs your skin is dehydrated and revive it naturally so what I'm basically looking for right here is I'm looking for Content around hydrated skin and this is going to kind of start giving me allowing me to understand like for example let's go look at this we can start to look and and understand one this particular desire of hydrated skin we can understand who's the type of person that's talking to people about hydrated skin we can talk we can also start looking at like the location

they're filming we can also start looking at like this one's more of an authority angle right here uh leveraging someone like a dermatologist here obviously that probably won't be it uh like we probably won't well have that thing but we can start to understand kind of what type of content's working well around this particular desire and we can also start looking at the products they've tried and failed with for hydrated skin because it's going to allow me to start to understand the market sophistication and Market sophistication comes down to the number of products someone has

tried um and fed with before your product because this is going to allow us to understand how we need to talk to these people for example if you've been running Facebook ads for a while and I just say hey here's how to scale Facebook ads like that won't really grab your attention but if I call out here's how to leverage this new Facebook ad strategy no one's ever seen before to scale your Facebook ads you'll be a lot more interested in clicking that video because it's like something new it grabs your attention it's novelty and

stuff like that so same thing here so we can actually look at it if people are trying to hydrate their skin in terms of uh like with this product and stuff then what are other products that you've tried and felled with because we're going to need to call something out like that in the hook to be able to you know kind of grab their attention and so far I've just kind of seen things like moisturizer so far secret hydrated skin natural moisturizing Factor so there's like moistu risers I'm I'm starting to see good Lord that

is probably the most ridiculous spelling I've seen in my life mozer I don't know why I cannot spell today let's see moisturizers all right so now we got that um another thing I'm also starting to see and we can start writing down is headline ideas and headline ideas this is just things I'm seeing that I really like so for example I really like this right here boom and why do I like it well couple things number one it calls out what people desire that's number one that's why I like it number two I like the

fact that has 94k views that means there's a lot of people searching for this that's why I really like YouTube when I'm doing like research because in YouTube and Tik Tok because the more views it has likely it's also more searched and things like that so that's showing me there's people that desire at this particular thing so there's a lot of people that's searching up for hydrated skin then the next thing I really like is that it's also kind of going into a little bit of Market sophistication here it's actually calling out some stuff around

moisturizer so it's not just saying here's how to get hydrated skin it's also calling out things around you know this natural we to moisturize yourself next one here seven ways to hydrate your skin this summer I really like this hook too as well and you you'll notice in a second how I'm going manipulate this as well so we got our product got our objection got some benefits here got our Abit and then like that's not the main Avatar we'll focus on like we're going to go just in general probably for like women who want hydrated

skin um but this is just another sub Avatar we could possibly look into uh desire that we're going to be going after today is going to be hydrated skin uh the market sophistication and then we're going to look at awareness level really quick so hydrated skin is going to be solution aware boom they want what the product does they just don't know what the product is they want hydrated skin they just don't know what that product is so we're going to go after solutional wear yeah so we're getting some really good stuff here and again

keep in mind I might spend like a couple hours on this and I'm able I'm having to do this in like literally like couple minutes here for a YouTube video something else I also want to keep in mind is so hydrated skin uh there's some like decent amount of views around it but check this out what happens if we just type in something else like glowing skin and look at how many more views these have 320k 2. 4 million 3.6 million 5.7 million so these all have a lot more views around glowing skin which means

there's a lot more people that have that particular desire for glowing skin now yes from a scalability perspective we would want to go and actually leverage that particular uh desire but from a competition perspective sometimes actually going for a sub desire no one else is marketing to can actually be more more beneficial because you try to go after the big one everyone's competing with and you actually don't really get the best results why because you're trying to go after the same thing as everyone else and it's much harder to compete so what you actually do

is you go after a desire that no one else's marketing too and it actually allows to open up a whole like blue ocean Marketplace so that's just something right there a little game for y'all as far as would I still test glowing skin I would still test it but I would just also be looking at um other things that um I could go after too like it's just like here's a list of things we want to test specifically now one more thing I want to do before I actually start writing is I want to understand

my avatar a little bit more so let's just go again we're going after hydrated skin and we're just going to search hydrated skin and then let's see what happens from here okay so they got a couple things here again couple things that I'm looking for number one views got a lot of really good views around this which is good next thing is I'm immediately looking at the type of woman that's creating content in this Niche so we know for a fact that like our main Avatar we're going to be going after let's just do main

Avatar it's going to be a woman like most of these girls they don't look young they don't look 21 22 they look more like 2730 years old that's who they more look like I'll just say 27 years old boom and then we're going to dive a little deeper too into these women but that's the main thing and then the next thing is I'm looking at where are they filming at a lot of these girls are filming in their bathroom maybe they're filming in their kitchen that's going to be the main thing and we're just going

to make another one called filming locations bathroom or kitchen so now that we have like filming locations and stuff this is just going to further help us kind of talk about like what or like kind of give us an idea of like what we need to talk about now I just want to kind of watch some of these videos really quick main things I'm looking for is just what they're talking about I'm also looking for key visuals as well so we have filming locations key visuals are like the main things we need to show people

that's going to get them to like be like oh I need that and one of the biggest things is that all of these girls we're seeing is that it seems like they have really beautiful skin it looks moisturized let's see before after deep collagen insti wrinkle how to treat dehydrated skin Oh this is a good one this one's talking about exfoliation so interesting so a lot of these girls are not even calling out hydration they're calling out dehydrated skin the hydrated skin is more of the problem itself M so their skin almost looks glassy that's

a big one right there okay this is good I also really like this video so I'm going to save this this will be reaction to the mask another one is showing the skin looking glassy boom I'm also going to save this video as inspo and I'll make one of these documents literally every client I'm working with where it's just like really just like a research document where I'm calling a lot of this stuff out you can also make a Google sheet out of this if you want I just personally like it to be more kind

of free flow again everyone's different all right cool so a lot of these girls the biggest thing I'm noticing is bathroom kitchen they're showing skin that people want they're not really showing like a before and after they're just showing that skin that people want and then I'm also going to say save this video and I'm actually going to download it real quick and yall will see why in a little bit download I'm just going to download the MP3 I don't need the full video I'm just going to close that up so this is where we

need to answer one more thing products they've tried and fell with for hydrated skin we just need to understand that moisturizers are the biggest thing when it comes down to hydrated skin um but we don't know why why are people felling with moisturizers and that's the last thing that we need to understand and I'm actually just going to do a simple YouTube search for this I just need to know this one thing okay and again I'll be going in much deeper research than this so I'm just going to use kind of Google's AI for this

but I would actually be going in deeper research for this so this is saying that some actually contain dehydrating ingredients that's number one the skin type that's another one right there some people need different types of lotions uh again some type of uh the thing that's inside of it ooh okay Winter's a big one too now this is something else we're going to write down this is called urgency so urgency is why do people need to buy right now that's the big one and a lot of people a very low IQ way of marketing is

that they will literally say say oh you need to buy it right now cuz I'm doing a 20% off discount and people do not care about that so urgency for me is going to be winter it's currently December 8th the time I'm filming this video so we're in the middle of winter right at let's just see reddit's also phenomenal when it comes down to looking at these types of things okay so these people are saying how it gets dry minutes later after using a moisturizer that's still just doesn't really give me a main thing so

I got a couple ideas around this we could do something like how to get hydrated skin without moisturizers that's a big one and this will give me a decent amount of information that I need so we can start writing now I'm actually going to hop in claw for this there we go and then we're actually going to start typing into claw my ideal customer is a 27 yearold woman she currently wants hydrated skin that gives her that glass like skin look let me just search that one more time glass like skin skin that looks Flawless

radiant and hydrated okay let's just go through my she currently wants hydrated skin that gives her that glasslike skin look so this is understanding hydrated skin is more like the performance right like the actual what's the benefit of having hydrated skin it's going to give her that GL like skin look there we go now the next thing I want to look at she is currently using moisturizers again I don't really know the main problem with moisturizers so my only understanding from it is that some people do not like it and it doesn't work for them

there we go as are wake up hydrated glos like skin and then I'm just going to say without my favorite word moisturizers and I think moisturizers might be too vague cuz moisturizers is just more of a very broad product appeal whereas like this would be more specifically like lotions so I'd more want to say like she's currently using lotions boom without them using she's currently using moisturizing there we go without I'm going to use moisturizing lotions I drink GL like skin without having to use moisturizing lotions boom now the next thing I want to look

at here is okay we've we've kind of told Claude who our product is by the way you can also use chat PT if you want I just personally prefer Claude that's a whole another video for that but now I'm just kind of giving that kind of customer Avatar here without having to analy Boom we told the product we told the Avatar we told the Claud what our apar wants now we're just simply calling out the fact uh without use moisturizing lotions so we're kind of addressing that market sophistication right here and then the next thing

we want to hit on is that urgency there we go right now she's struggling with hydrating her skin more than ever due to winter so I'm adding that urgency of why she needs to buy right now all right now we want to get claw please write me 10 big promise hooks I can use far in ad as Dan Kennedy I like to use Dan Kennedy cuz Dan Kennedy is probably one of the best copywriters that quad already knows and then I'm hit answerer all right now we got some hooks from Claude uh wake up to

Glass like skin moreor without sticky lotions or three-hour routines this overnight secret Works while you sleep oh that's a really good one uh tired of winter skin sabotaging your glow this Sleeping Beauty cleen mask is white freed never worry about dry flaky skin and Sub-Zero temperatures that's a really good one too if you tried your entire skincare routine for one overnight solution um my skin looks Photoshop this overnight collagen okay these are phenomenal these are actually very good I really like these okay cool uh so we actually got some really good stuff from Claude so

what we're going to do now is there's two more things we need to do for Claude before we can actually get some good outputs from this so number one is first we just need to like pick a hook we like so another key thing is you're going to notice is that all of them kind of hit on a different pain point of the current thing that people are using so like this one's hitting on the price of moisturizers this one actually doesn't hit on anything this one's talking about complexity so a couple different ways to

have a better product is it's simpler so instead of having 20 different products you have to use you can just use this one product another one's price point instead of having spending $2 $300 a month you can usually use this one product another one's speed and another one's Effectiveness okay so I really like number five The Lazy Girl solution to Glass skin so I'm going to tell Claude I like hook number five before writing me in ad script I can ad script using that hook please analyze how my audience talks my ideal customer talks only

use this as a reference and nothing more now what I'm going to do from here is I'm going to go to kakat 2.com just going to log in real quick boom upload I'm going to upload that MP3 we downloaded earlier I'm going to view my transcripts real quick give it a second basically what I'm going to do here now is that we're actually going to use this to upload to Claude it's going to give Claude just a little bit of like hey this is kind of what my ideal customer talks like cool copy that all

right uh it's going to give you some insights real quick cool this an this analyst suggests we should write ad copy that's casual authentic straightforward while maintaining some professional elas uh it's a paid out would you like me to proceed writing the ad script yes let's see what this gives us okay let's see how this is the lazy girl's solution to Glass skin put it on go to sleep wake up glowing why Korean beauty experts calling us the biggest skincare breakthrough 2024 four if you're like me and you're tired of the 10 10 step routines

and expensive moisturizers that just sit there like we get winner is coming for our Skin's whole existence right now okay so this is pretty decent I'm just going to copy this over and now we're actually going to go into our dock cuz I I rather edit it in here actually let me do one more thing um please remove all filming instructions and b roll only show script I want to remove some of this stuff make this easier and then the one more thing I'm going to do is please double space you're going to see why

in a second please double space your sentence and then copy come back here actually going to delete this there we go paste the F formatting all right the lazy girls solution the glass skin put it all in go to sleep wake up glowing white green Beauty experts or calling this the biggest break skincare breakthrough 2024 I'm actually going to mark this as 202 5 because solution glass put on go sleep wake up glowing why didn't cre call this the biggest breakthrough skincare 2025 I'm missing to call this yeah 2025 because we're going 2025 right now

if you're like me you're tired of the 10 routines expensive moisturizers uh that just sit there so I'm just going to call out um the expenses expensive moisturizers you only want to call out one specifically actually to be fair I'm actually going to call this 10 separate te why because lazy girl is emphasizing that we want a simpler routine so this is for the girls out there who have this complex routine and they want less so it's going to make sense of why they go two and two together whereas if I want to keep expensive

moisturizers I would want to be calling that out in the hook all right like me just sit there like we get it winner is coming for our Skin's whole existence right now but what if you could skip all that what if last skin was literally just one one step away the Korean College Mass say less um obviously I would want to go and fill in our details which ACD already closed in the uh Amazon thing pop it one before bed and yes you can liter be in the middle of your true crime podcast while while

doing this and let it do its thing o I love this the collagen actually absorbs into your skin while you sleep that's really good see how it turns clear this liter your skin drinking it up y'all see this is not a filter not a good Li this literally my skin at like 78 M like boom accan collagen Mass works with your skins natural nighttime repair proc giving you that glasslike skin I'm going to say this Korean Korean Collen Manus works with your skin because we're kind of doing it as more of a ugc video uh

no more lighting five different products this is it this is the whole routine Limited stock now available instead of saying limited stock now available winter is only getting colder which means more mornings of waking up which means more mornings of waking up with dry skin so don't wait to get oh wait hold up H Team Ty your before winner R your so look we literally already have it right there boom all right and I don't really care for these testimonials so I'm just going to remove that and boom there we go so that's it so

this is pretty good this will be our video script now I'm going to show you all one more thing we'll do here please add b roll to my script below and I'll check this out this is going to basically be your filming instructions for each line Lazy Girl solution and glass skin hooked to pairs in a screen close-up Montage uh White Korean beauty experts call us to big as expert break through 25 Korean beauty influencers experts examining this mess yeah so this will basically be what your filming instructions would be and I'm just going to

paste this in here kind of replace it boom here here's your script and what you can do actually is actually copy this over to a separate Google doc and then I'll go to instance dopro and here is where I'll actually hire a content creator to actually film this script and I'll literally just send over this script to that particular Creator and then the key things that I'll be looking for is my key visuals I kind of wrote down reaction to the mask showing the skin looking glassy so I'll do a final look over this in

terms of like the b-roll and everything like that just to make sure that it actually matches with some of my research shows and I'm going to be very picky about the girl I choose I want to make sure I pick a girl that has glowing skin I'll probably even literally like message girls before I hire them and just be like hey can you send me a picture of your face type of thing cuz I want to use a girl that already has very beautiful and glowing skin and hydrated skin that people want now we're going

to do the photos script uh I mean long story short like once I high that creat I send them a script send them the product they film it boom that's it and then we can launch in the account but now let's look at the photos script because this is the next thing that I want to talk about real quick cuz I know there be a couple people like why Nick how do you do this with a photo ad cool let's do that now so please let's see let's first take our main hook that we used

which is the laziest girl skincare routine please shorten this this is too long okay the laziest girl secrets to Glass skin one mess one night wake up glowing all right cool this is good please write me three sub headlines related to product all right why do we want three sub headlines you'll see in a second and I want to please shorten those as well let's see lazies girl to glass one mess honestly I would just do it like this so what we could do is Boom we could do something like this so let me just

actually be easier to do it like this heading and then you can have your heading to and then this could literally be your photos script like this and then what we could do is main sensor text there we go okay and then what we'll do is we'll put this text on the left side the screen and then left side of the screen we want three different image ads one showing a beautiful full girl smiling show a girl wearing the mask and then honestly I don't really know about the other one mess skin girl maybe laying

in bed using mask this will be a closeup this will be more of like a wide shot there we go and this will be a close-up right here so that way we'll have three different photo ads we have the main photo ad or like the three different photo ads all of them will say The Lazy Girl secret to Glass skin and then we'll have one Mass one night wake up glowing now keep in mind here let's do hydrated skin cuz that's the desire we're going after the Lazy Girl secret to hydrated skin and then we'll

have that at the top and then we'll have one mess one night wake up glowing and then that'll be on the right side of the screen and the left side of the screen we'll have one ad showing a beautiful girl smiling another ad showing a girl wearing the mask and another G uh girl laying in bed using the mask not be a a little bit wider of shot right there cool so that's our photos script this is our video script and this is literally how we write ads like this and hire creators from here for

our photos script what we'll do is I'll just send this over to my photo editor he'll go and uh he'll just go like Adobe Photoshop or canva and he'll make this in canva as far as these images right here we may go and pay a girl on incense just to literally take those photos for us very very simple for just showing a beautiful girl smiling I'll probably go on Shutterstock and then what I'll do is is I'll go on Shutterstock and I'll just find a beautiful girl like very you know stock photo image right there

so but yeah and like these are literally just two concepts I'll probably go and do this for a couple of these other different avatars different uh desires like all of these things and this is literally just what I did in like 30 minutes here so hope you all enjoyed this video hit the like button hit the Subscribe button for new videos every Monday Wednesday and Friday and if you want me to run your Facebook ads do all this research create all the creatives for you run your Facebook ads and help you scale you to a

million dollars a month click the link below to have Nick terer run your Facebook ads you want me to Mentor you and actually go through this process with you for your brand do it with you then click them below below to have Nick terer Mentor you thank you all so much for watching hope you have a good rest of yall day peace out