Mr jobs you're a bright and influential man here it comes sad and clear that on several counts you've discussed you don't know what you're talking about I would like for example for you to express in clear terms how say Java in any of its incarnations addresses the ideas embodied in open duck and when you're finished with that perhaps you could tell us what you personally have been doing for the last seven years foreign [Music] [Music] what about open Dot what about open docs what about it dead right it's dead right is applications foreign [Music] [Music]
well you know let me let me say something this this sort of generic I know some of you spent a lot of time working on stuff that we put a bullet in the head of I apologize I feel your pain but Apple suffered for several years from no from lousy Engineering Management I have to say it and there were people that were going off in 18 different directions doing arguably interesting things in each one of them good Engineers lousy management and what happened was you look at the the farm that's been created with all these
different animals going in different directions and it doesn't add up the the total is less than the sum of the parts [Music] individualizations [Music] it's sad and clear that on several counts you've discussed you don't know what you're talking about I would like for example for you to express in clear terms how say Java in any of its incarnations addresses the ideas embodied in open duck and when you're finished with that perhaps you could tell us what you personally have been doing for the last seven years uh you know you can please some of the
people some of the time but one of the hardest things when you're trying to affect change is that people like this gentleman are right in some areas I'm sure that there are some things open doc does probably even more that I'm not familiar with that nothing else out there does and I'm sure that you can make some demos maybe a small commercial app that demonstrates those things the hardest thing is what how does that fit in to a cohesive larger vision that's going to allow you to sell um eight billion dollars 10 billion dollars a
product a year and one of the things I've always found is that you've got to start with the customer experience and work backwards to the technology you can't start with the technology and try to figure out where you're going to try to sell it and I've made this mistake probably more than anybody else in this room and I've got the scar tissue to prove it and I know that it's the case and as we have tried to come up with a strategy and a vision for Apple um it started with what incredible benefits can we
give to the customer where can we take the customer not not starting with let's sit down with the engineers and and figure out what awesome technology we have and then how are we going to Market that um and I think that's the right path to take and you know I'm sorry that open Dock's a casualty along the way and I readily admit there are many things in life that I don't have the faintest idea what I'm talking about so I apologize for that too but there's a whole lot of people working super super hard right
now at Apple you know Avi John garino Fred I mean the whole team is working burning the midnight oil trying to and and people you know hundreds of people below them to execute on some of these things and they're doing their best and I think that what we need to do and some mistakes will be made by the way some mistakes will be made along the way that's good because at least some decisions are being made along the way and we'll find the mistakes we'll fix them is [Music] [Music] foreign [Music]
