Amazon honestly in one day us because we had companies and our advertising what we named basos cry we had trick what we was doing what is the lowest row as we can work on depends you know like right now I have you R who is doing crazy in Amazon and they Amazon PPC working in 100 ACR it's like negative R total negative RS but The Branding keyword working in 22 rows it's like 3 4% a because they bring a lot of traffic from Facebook and here is everything about your brand if some people searching your
brand directly you can get much higher rows but Amazon it's competition about common products if you're selling for example umbrella you compete in the Thousand thousands the same umbrellas and everyone's trying to outbeat you in CPC because so it's no way how you can do the possible row it depends on Niche again yeah totally depends on Niche depends on the keyword you know often times super Niche longtail keywords might have a better I was taking all keywords for example thousand keywords example C charger who was generating mistakes for the killer for example C charger with
wrong a or like cord charger cord charger and he was Genera million of million keywords and start uploading from book files to Amazon and negative original keyword for example you have card charger with mistake and you put to the negative keywords car charger in original form and do you know when you write the keyword with mistake Amazon can show you like original one keywords and but you still see advertising so you're saying you put in with mistake after the phrase we put millon keywords with mistakes and original one without mistake negative and you have like
100 keywords card charger different variation with mistakes but original card charger is negative oh got it so you're only going after not the word mistake but ones that have mistakes in them these mistakes you know people are making yeah we just generate them all mistakes these are common misspellings yeah and from thousand keywords you get million keywords and we upload this million keywords negative all original ones without mistakes and we had CPC 00210 for each keyword because nobody targeting that and original one is in negative and Amazon was still bringing traffic and my account my
friends account my cents get bunned because of this and they ask why you write company Bezos cry and I will explain why because uploading this milon keywords you cannot open your advertising next three days but CC was2 cents that's a crazy return but I could see how that might have worked at one point until the system got wise to it of you come up with possible misspellings yes and then you negate the real spelling so that way you're saying I only want to go after these misspellings which happened at some point no but Amazon start
to bring traffic from from original one I don't know why Amazon will start to bring in traffic from charger and I have screenshots when we have like omega3 keywords and cpc4 cents and AOS 1% and thousand sales from this so maybe they started over time figuring oh okay the semantic reason that someone would search for you know CAF charger instead of C charger is they really meant car charger I launched with 50% sale discount how soon after launch I start raising the price or sale increasing fast and will be out of stock soon if I
keep up such price sellers can raise their price for dollar $2 and go down up and honestly it's you have five pricing segments super low pricing segment it's like in Uso Alibaba when you can buy example wallet for $1 $2 right then you have low price segment when you can go and buy like cheap wallet what is B seller like 12 bucks wallet in Amazon after you have middle price segment when you can buy wallet for 25 or $40 high price segment when you can go and buy brands in wallet for example a rich wallet
do you know everyone know Rich seller in Amazon he's one of the biggest seller in wallets and you have luxury segment when you can go byy Gucci Dior like wallet and and here is the price points like1 $2 the cheapest one $12 2540 70 plus doll and $ 400 plus doll and between these prices you have dead zones I will explain if you want to launch your wallet and you see okay here's the wallets for $10 in the market and for $40 I will launch wallet for $20 in between but usually when you're regular customer
you can buy cheap one because you don't out of money or you want to buy great quality product for a great price what is behind I don't know it's cheap China for good quality I don't know I going to better buy for a good price where is sales basing which price point and we saw the situation in every Niche between his dead zones and you never don't need to raise price for $1 $2 you need to switch between zones we was doing for some of my clients crazy changes he was Raising product was cost $20
for $30 in one step and some products from $35 to $70 in one step craziest part here you will not lose your organic when you do this crazy switches I will explain why because when you have attribution me 14 days and 14 days even you raise the price you will have the same positions you can see right now Market established no one switching up and down so you will have the same positions and next 14 days if you start to bring in for Amazon more Revenue per product from referal fees because you raise the price
you start to bring in more referral fees and you have more advertising power because because you can start to sell in the same advertising product with a higher spend because your margin went up and you can spend more advertising and when you raise the price for $20 in one step and start to Bringing more traffic for PPC and still have the great convention level yeah your conventional level will went down but not that high and if you bring start bring more money for Amazon you will get higher organic ranking than if you didn't do it
basically by raising your price not too much but just enough you're actually giving a positive signal to the algorithm because your 14-day attribution window is what they're looking at how much of an ad Runway do you see on average for a product launch yeah for example right now I'm launching my own products and I have like 10,000 stock for 10,000 stock usually I can put up to 100,000 to advertising but that will be 30% Amazon 70% in start Facebook and Tik Tok after I will start to move the budget from Facebook in back to Amazon
and increase Amazon byet allocation because Amazon bringing you also organic level but not bringing you other channels for me it's not possible it's no way how you can beat this algorith you need to bring traffic from outside so that's why you need to hire budget and from outsides and higher budget in Amazon okay and go to go to Roy one for me for first year in Amazon Gold just went to Roy one I will explain what I mean by Roy one for example if you earning $10,000 profit and you spend $10,000 advertising it's Roy one
if you're sales and you're we had one success laune from zero to almost uh 8 million in a year we start spending from 50k up to 400k a months in outside traffic then bring the traffic to Amazon you were saying earlier that you have found that Amazon will let you spend more when they see they are more likely to get a sale we spend only $500 a day right now we spending $5,000 a day and nothing Chang in Amazon even we don't we have like plus 100 viws do you have Amazon burning questions join us
on Tuesdays for special amas ask me anything where we bring on special guest experts from around the Amazon Seller Community to help you take your business to the next level [Music]
