here's what we're seeing a couple of products in the $25 range doing quite well so what are they doing that we need to fix or mimic and I'm not seeing a lot of the seat organizer like yours that was the first one and it's I mean it's exact same position as mine honestly when I first saw it I had to look twice I was like wait a minute that's not mine we should probably change the title and look at which keywords are resonating with consumers and rework the listing so car SE net organizer seems like
the most important so far and it's very descriptive and that's also what we've put onto the main image for a keyword which I think is congruent which is good maybe move seat caddy to the very end of the title or maybe even get rid of it if there's a better keyword but I would probably lead with car seat net organizer based on that one observation so you've got 461 index keywords and for paid and it's very hard to justify spending money on PID keywords right now in your situation understandably the more PPC you push obviously
the more sales will go up but when you look at where you're position really well and try and figure out you know which keywords are organically Rank and ironically seat C at position 12 but only a search volume of 250 so looking at the number one lookalike product so their chart mirrors yours their sales started tanking right at the same time that would tell me from an unbiased position it tells me it's a market issue not a listing issue meaning the market is telling us they're not interested in this product and that's really hard to
hear sometimes the choices that you have in front of you are reposition the product which I think you should try before you close the door on this the alternative to that is launch the next product you might be able to recreate the next caddy and coat tail off the other guys and go where the Market's going and if you do that in the next 3 to 6 months then you might be able to hit the market and regain your footing and every seller goes through this at some point every product has a shelf life and
we we may have just met or hit you at the end of the shelf life and that's unfortunate you know what what's the a cost in the account if I can ask just just the historical average whatever you that's actually really good that's really good with a home good item under $20 I would go up to 35% all day no problem and in some instances I might go slightly higher than that because every PBC sale you get you get three organic sales within 6 months and it and it usually pays for itself at at a
16% and feel free to double check it and go look at it but I would give this advice L to anybody to try and advertise at break even because the organic sales that you get from Those ads are extraordinar beneficial that piece of information you know may change some of my analysis because if you're getting that good of a result it may not feel good to you but from the doctor standpoint from me diagnosing it looks good you're the patient and you'd be like oh yeah but my knee still hurts you can take away from
that however you want but if we look at you know the number one guy in seat caddies 4600 keywords organically indexed and and 1,00 paid they seem to have figured out how to make this work they're the number one and what are they doing right so when we look at the data back seat organizer has 1,400 search fly I think was seat cat he had 250 this alone tells us six times the market for Backseat organizer what this tells me is you're not seeing the category shrink you know looking at two or three keywords may
not be a full conclusion on this but it's directionally helpful for us to come in your sales are down there's no question about it are there the same amount of people searching the products seems to be yes but there are more options for somebody to buy from when we look at that equation and we solve for x it's just purely a competitor issue your competitor is at $12.99 and only selling the same amount as you at 200 units a month in a best case scenario they were at sales rank 126 2 or 3 weeks ago
they were selling nothing the difference here is they didn't change a price and and it could be that there was a coupon or a promotion code that we can't see visibly in the tracking for some reason but they're also at$ 12299 permanently supposed my diagnosis for this is It's a competitor problem the solution would be to reposition the product so you're not compared against that $1299 option maybe the main image needs to run some AB tests to decide what item to put in it whether it's a backpack or a purse which one's better uh maybe
you need to Showcase what you do in image two here in image one somehow so I did the ab test with this that you have there right now with the two pieces in it when we run these poles to find out like okay should I show the packaging in a shot or not this one clearly won in a landslide right so this is why we run Pik Fu polls or AB tests to find out because this can be very revealing on how to display information here's an obvious PLL like anybody ever could have predicted the
outcome of this if you showcase the hair better it's going to win right on a dog hair removal product if we go over to Amazon right now and type in car seat net organizer and go to amazon.com and type that in here is what the consumer's seeing and great your ad shows up in Slot 2 always a good thing but here's what everybody is seeing so if you're the Shopper and you're the consumer where does your eye go unfortunately for me it's going here to the yellow because the yellow is different than everybody else's but
yours wins number two in my mind because of the keyword your job is to say hey which one's more likely to be get clicked on so we run some polls to see and okay what changes do we need to make we need to put different colors do we need to put a different object can somebody tell this is a purse or does it need to look more like that we may discover that a composit beats a real shot that may be the the next Genesis or step for your product or your item is we just
need to run a composite version of the item what do you know today that you wish you knew when you first started selling on Amazon price lower and work up to the price level that I'd like to be you know in hindsight probably would have obviously sold a lot more at a lower price although we did well but if you do want to keep trying here's what I would do I would focus on the main image first i' run some AB test I would try repositioning what shows in the main image and start there and
then the things that are easiest to do title main image secondary images would come after that whatever the the data can display based on who we're selling to can dictate the outcome to those Solutions data testing and trying that you've already done the price reduction and you're right back to where you were before you started the other thing too is you could decide to do nothing your sales might just go up naturally you create a PBC campaign with the keywords like gifts for mom and this thing just crushes takes off that's another possibility too so
the world is your oyster you have full control to decide you know the fate of the item if you're open to launching new products you might decide to go down that path I think if you talk to a lot of other Amazon sellers that a lot of them will tell you that their second third fourth product was the real wealth generator product right not very many people launch one product and just make it right sometimes it's Genesis 2 and three that does it selling on Amazon doesn't have to be complicated and we're here to make
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