How To Build A BRANDED Shopify Dropshipping Business.

Drop Shipping is dead well maybe if you're still dropshipping like it's 2016. I've had so many people reach out to me saying they tried Drop Shipping and it didn't work at all the first question that I always ask them is how long do they try for and more often than not the response is less than a week look it's 2023 most customers today look for a certain level of expertise professionalism and customer service this means branded looking websites faster shipping times and quality products just to name a few and these types of high quality drop

shipping stores cannot be created in under a week the bottom line is if you want the highest chance of success in Drop Shipping you need to put in a lot of time and effort and actually create a branded Drop Shipping Store in this video I'm going to cover the areas that are the most important when building a branded Drop Shipping Store what we're going to be doing is really turning your old run-of-the-mill Drop Shipping Store into a branded Drop Shipping business make sure you're paying attention if you really want to build a sustainable business before

we get into all of that there are two things that I want to mention the first thing is that if you're new to Shopify and you're opening up a brand new website being a Shopify partner I can give you a discount code that'll be only one dollar for the first three months of building your Shopify store so instead of paying 39 for the month you're gonna be paying one dollar it's a fantastic deal I don't know how long it's going on for so make sure to take advantage of that I'll have a link Down Below

in the description and the second thing I wanted to mention was give me a big shout out to student Bob G from Ecom remasters he hit over forty two thousand dollars in USD Drop Shipping in just one month Bob I'm so glad he kept pushing forward and looking for many more months to come and seemed to be a really scary business if you want to be like Bob and you're looking for more personalized help from me and my team at Econ remastered make sure to check out our website see all the services that we provide

and if you like what we got going on then make sure to book an application call to see if it's a right fit for you and right fit for us all that will be down below in the description all right now let's break down the areas and Drop Shipping that you need to focus on to build a veranda Drop Shipping Store the first thing is probably the most obvious in its web design web design is the most obvious outward facing difference between a branded Drop Shipping Store and a regular run-of-the-mill Drop Shipping Store that doesn't

really make any sales but it's arguably one of the most impactful improvements that you can make in this business they say first impressions are everything and that's pretty much the first thing that they see when they come onto your website is your landing page and how it built so you better have it looking in fantastic shape now I pulled up a couple great examples of really branded websites that are not just built on a regular Shopify theme thrown up with ugly looking colors all that stuff right one of them is what I talk about a

lot it's blue cheese golf I really like this brand I really like where they took the brand I really like their colorways everything looks custom it's a different type of layout that you see on most Shopify stores and it just looks overall really really branded they have their custom logos done everywhere they've got great looking videos and gifts I mean this is insane right here with this like Rangefinder overall just a fantastic website and they built all of us using Shopify so it's very very doable another great one is what everyone really talks about in

the Drop Shipping space where gymshark kind of took over and became this big business starting off Drop Shipping and now it's this massive massive athletic clothing company but you can see the same themes and elements going on their website it looks like a real website it looks like Nike it looks very very branded and custom now let's take a look at what Drop Shipping websites pretty much everyone sends me to look at here we go Galaxy Light Speed print one leggings like a terrible title of the product four people are watching this right now I

mean that's not true you see this format on so many websites and Shopify drop Tree stores yeah it looks decently clean and it's fine to test products on but it doesn't have that branded feel does have that branded voice like a Bluetooth golf the brand voice is really showing through here of you know elegance and a new generation of golfers and new tools that are coming out it's just different right and that's a perfect example what I mean by reinvesting into your website and building it and making it more custom now you're probably thinking that's

great but these websites are probably professionally done they probably have massive budgets but the truth is you can actually get some custom code and custom things on your website for a lot cheaper than you think you can go on websites like Fiverr upwork or if you want to take on the task you can do it yourself and learn how to code but if you don't want to you can find a lot of great Freelancers that can do a lot of this work and make it look really really pretty they won't cost that much but the

thing is you're gonna have to work with revisions you're also gonna have to find the right people to have the right skill set sort of like an interview process because you kind of are hiring them as a freelance developer so if you can spend the time interviewing and talking to people and seeing what you can come up with and it's definitely worth it and it will really really improve your website and your conversion rate now the second thing that I want to talk about in building a really branded website is AD creatives ad creatives are

usually the first Contact point with a potential customer they play a role in both cold and warm traffic if you're retargeting this is the true first impression of your brand or your website I know like the first impression is the landing page sometimes but really The Advocate it was when they first hear about your brand or first see it and you have to remember with both organic and paid traffic they're not really wanting to see your ad it's being shown to them and they're not you know consenting to it essentially so I think building a

really strong and engaging ad creative is very important low quality ad creatives are going to lead to low quality customers less clicks higher cpms Etc in terms of building a branded Drop Shipping Store add consistency and add style are extremely important you know the exact Vibe of an Apple commercial or a Nike commercial before they even say the brand at the end of it right they all have this certain look this these certain features or certain design elements that you know that's Apple it's sleek it looks like this I know it's going to be an

iPhone at the end of the commercial that's because it keeps in the same style and it's very recognizable it's almost like brand recognition but with ads now your ad creatives don't all have to be million dollar Productions like apple or Nike especially in the area that we're in right now with the rise of EGC content and for those of you that don't know ugc content is user generated content pretty much anything taken on like your regular iPhone or kind of like a selfie Style video where people are talking into the camera it's a more authentic

feel people really resonate with it right now and some of the best performing ugc content advertisements come from actors or actresses or influencers or creators generating this content for your brand to use this type of content is a lot easier to actually get than you might be thinking you don't just send a million people DMS on Instagram or Tick Tock trying to get them to review your product or make EVC content for you and that's one of my favorite ugc ad platform comes into play which is Billow I recommend Billow to all of my students

in econ remastered they just deliver such high quality content and they really vet their actors and actresses and not only that I mean they work with some of the biggest brands like Harry's Rory Parker and Nestle lips they work with these brands for a reason it's just high quality content it's easy it's fairly cheap so for example if you're looking for ugc Content that's going to you know resonate with 40 plus year old women in the skin care industry that are might have skin care problems or are an influencer in that industry you can find

this on below all I do is go over to creators and you look through all the creators you can look through Cosmetics consumer goods health and wellness fitness and you get to watch a preview of another ad that they've done before see if you like the way that they speak their style what their lighting looks like what their setup is how many jobs that they've done before you can pretty much just vet them through here which is really nice and then when you decide to hire one you just click on hire me for your next

video takes you to this page a couple different pricing tiers there's the video ad just straightforward you can also get a package for tick tock shorts and reels if you want multi-purpose and you can also do an honest review where you literally just send them the product and they will do an honest review for you so it could be good could be bad but most likely it's going to be like medium to good another great thing about it is you get two revisions so when they come back with the ad I feel like I need

that changed or you said that a little funny or that's not really what I meant two revisions so they send it back again and you can really perfect the ad and they choose the number of videos that you want three videos by three creators uh 15 seconds 30 seconds or 60 seconds full portrait landscape the style that you want right you want it for reels do you want it for YouTube ads or do you want it one to one square for all the Facebook Square posts that we still have and then you can do in-house

services like subtitles logo and all that stuff included so you can basically curate it to what exactly your business and brand needs and then when you're done they send it over to you and you get the final copy and you love it you can then repurpose it chop it up use it for tick tock Instagram reels you can run it for paid traffic it doesn't really matter it's your content you paid for it you can use it as many times or as little times as you want test different ad variations you really get the whole

package and you can really use it a lot I really can't emphasize enough the quality that Billow provides it's such a good service and when you're really busy it's pretty great to Outsource this type of content especially if you don't want to put your face behind your brand I personally trust below a lot I do truly recommend it to pretty much everyone I speak to that's looking for ad creatives and if you want to use them with a discount I do have a link Down Below in the description you can type in code Austin and

you will get a discount on your order now the next piece that you need to be focusing on to build this branded drop should be a story that we're all looking for you need to be focusing on your supplier selection A supplier is more on the back end of your dropshipping business but nonetheless it's still very very important to a brand if you have a bad supplier you literally cannot run your business you can't ship out orders maybe they forget they'll refund you maybe it arrives two three months four months late whatever it is if

you have a bad supplier it's going to kill your business you need someone who's a reliable quick has a dedicated team working for them and overall being a partner with you rather than someone that's just trying to get a quick buck off of you and what I mean by that is a good supplier should act as a partner in your business because if you grow your business then they grow their business as well and this is probably one of the hardest questions is how do you get in touch with a good supplier or an agent

well there's not exactly a good answer there's not one website that just has a bunch of different suppliers well there is it's AliExpress there's zendrop there's CJ Drop Shipping there's a bunch of these websites out there but the thing is that you have to do is spend some time actually vetting these suppliers communicating with them asking them questions are they manufactured or are they a forwarder this is going to take a lot of time but trust me once you start getting orders it's really going to help you it pretty much removes any headache in regards

to supply you don't want to wake up one day with 150 orders on your store and have no way to fulfill them you don't want to make the mistake of picking a random supplier from AliExpress that you've never talked to before and sending them you know two thousand dollars in cash and hope they send it out and your customer to delegate man and get refunded you need to vet your supplier you need to build that relationship I do have a full video going into more depth about suppliers on my channel so make sure to check

that out after now the next piece of building a branded Drop Shipping Store is customer service think about how important reviews interaction with workers in general customer service are at some of your favorite places this can be either in person or online all the top brands today have established a certain level of customer service and experience and nowadays consumers have pretty much deemed that as the bare minimum Amazon for example if you can't find your package you say it's missing they're going to refund you or send you a new one your car is in the

dealership service center because something happened to it they're going to give you a loaner car that you could use for the week now I'm not saying as a small business owner that you have to eat all these extra costs to keep up with customer service but what I'm saying is that your brand needs to convey that the customers are important and you do care about them and you care that they're doing business with you this is as simple as replying to emails on time helping customers track their orders offering a return policy just being in

communication with them you would be surprised well probably not that surprised of how poorly some drop shipping stores run their customer service it really doesn't take that much to stand out and a solution could be as simple as hiring a VA to help a customer service or even taking a little step of adding an FAQ section that gets sent out to people once they made the purchase it could include things like how to use the product how to track your order it's going to help the customers feel like they're important and it's going to reduce

the amount of inbounding queries that you get in your emails and the next step you need to take to build a branded dropshipping store rather than just a regular one is customization and when I say customization and referring to the product and this could be as simple as private labeling your product or it can be as simple as even adding custom packaging or if you want to take it a step even further you can add customizable features to your product so if you've been selling it in a certain Niche for a really long time and

you really have learned the market of what people want to see out of the features of the product or if you get any responses saying yeah your product's nice but I wish it had X Y and Z for example if you're selling a beauty product and someone replies you're like yeah it's a great product I love using it but I wish I had this I wish I had automatic shut off or whatever it is you could take those ideas or come up with an idea on your own and work with your supplier to make these

features actually happen and have a customizable product and this is where a really good supplier comes into play for example me and my friend were working on this product that we wanted to sell and never came to fruition but the product solved a problem it was made of only silicone and I sent the dimensions over to my supplier and I said hey I need to do this I need to have this feature can you make this anyway reached out to a bunch of manufacturers in the injection molding area and he said yeah we can do

it it's going to have to have this so you're going to need this special tool you're gonna have to have a minimum order quantity of this and we ended up not going with the project but my point is if you have a feature or something that you want to create it's a really really great benefit to have a supplier that can reach out to other manufacturers and help you the liaison and partner with you so then they can get the product made for you and then they can ship it out for you as well if

you are able to successfully do this with the supplier or a product that's already selling while in the market and you just add your own customizable features this is going to allow you to take a lot of the market share and really establish your brand name in the industry it's also going to give you a huge advantage over your competition because they don't have that special feature that you have or at least not yet until they start replicating it but hopefully you can solve that by having some sort of patent and if not then you're

the first one that did it and they know your brand and your brand recognition is really strong that's the last step in making a branded dropshipping store rather than just a regular Drop Shipping Store if you're a beginner you're just starting off you don't have any orders yet I really want you to focus on steps one through four first before going to any customization if you guys like this video it's a little bit different than my normal regular videos for beginning Drop Shipping it's going a little bit more in depth and Ecom in general in

brand building which is what I want to focus on and we preach at e-commerce Master because we want to build businesses with long-term sustainable growth they can potentially exit in the future we don't want to just have churn and burn Drop Shipping Store is always searching for that next winning product it's a headache it's stressful you don't really know how much money you're going to make the next month it's so much better to stick within a niche or build a brand to drop should we store because I'm sure like me you want to be in

the econ space for a long time so I hope you guys enjoyed this video If You did leave a comment down below if you want to see more videos like this or what kind of video you want to see next alright guys as always thanks for watching and I'll see you next time