the good news though is everything that I show you can be applied to any industry okay any industry any product any service anything you can think of you can use what I'm about to teach you in here okay so I typically so back back probably to 1011 years ago I got introduced to start starting to learn some stuff like I was you know I was just curious and I obviously I heard past they're always saying you know say yes first and then figure it out later that's the mo from my the Healy house okay for
sure and what I did is over these years I've really gotten pretty good at online marketing and stuff like that and it's kind of like I think what it is is I've always been fascinated with puzzles you know like I like to figure things out like I think things through why did this happen and you know and so on I do and I will pitch you of course at the end of this I'm gonna just tell you that ahead of time you'd obviously don't have to get it but I'm just gonna let you know because
this is the slide the PowerPoint that was easier for me to put together that I don't have to you know create a brand new one and I do I do stuff on all of these things and I'll kind of touch on each one of them so that's kind of why you're here okay now here's where my kind of how the presentation starts is probably about five or six years ago I heard a guy say this he said that if you're not using data to drive your decisions to pay traffic to grow your business you're dead
and the importance of that to me was someone one time asked me how I had gotten really successful in one of the businesses I had done in the direct selling and I'd had like forty two thousand customers in this thing and he goes how'd you do it and I had no idea I actually couldn't give him a legitimate answer okay so what I did is I just said well that's a good question and man that would be kind of cool and so I've been following marketers and stuff like that I started hearing this thing this
thing called case studies and reverse engineering right so I decided that I was going to reverse engineer my my business and I was going to break it down and I was gonna look at everything because I figured that if I could identify like some trends some things that were working that I could focus on that might be the most important thing where I thought this was the most important thing but data told me that this was then you can you can change things does that make sense in business and I'm sorry if I rattle this
off too fast in business they call it like pinch points okay so like I know that there's a certain process when I'm talking to somebody about a business and then they have to go to the next phase and then they have to go to the next phase if it doesn't work here I need to know that right that's how you get your business to flow you got to test stuff also just the tip this isn't in my slides it just popped in my head fail fast as fast as you can fail fast and what I
mean by that it's too many people try to get everything done right perfect and so on and it doesn't work do you need a chair you guys didn't eat chairs we got a couple right here you can pull those I like pull them out and hand them to him or we got some over here feel free to have a seat yeah or you want to stand you're good okay we'll hand a chair over there thank you but but but don't be afraid to fail like you have to learn how to test stuff okay now here's
the great news on some of the stuff that I'm gonna go over with the ads and stuff that I that I run you can test everything believe it or not on Google Facebook and YouTube for like literally as little as like five dollars a day okay and you will actually get enough data back to tell you some tell you some things if it makes sense okay now a perfect example of a business that's probably figured this out how many of us are familiar with McDonald's everybody right here they are they the greatest hamburger you ever
had thank you for being truthful okay they figured out that it estimated that it costs him a dollar 91 to get somebody to go through their drive through during the thing during that they typically understand that somebody if they bought just a hamburger which was their main first thing that they focused on they would make 18 cents profit how the heck did become a billion dollar company with an 18 cent profit what you do is what's the next thing that somebody says on the speaker would you like an upsell with that okay think like this
fries and coke upsell was an average of dollar seventy seven they now profit a dollar 32 that's a eight-time x8x profit on that okay the reason I point this slide out is you have to start thinking like these people think okay you have to adopt these principles of what people are doing to get that so the big question is this if I gave you two dollars for every dollar you gave me how many dollar bills would you give me not a trick question say louder many as I can come up with believe it or not
you can actually get to the point in some cases in your business that is literally a license to print money like I I have a couple things that I've been working on myself that literally I can put a dollar in and five dollars comes out and then I just do it as fast as much as I can now there's obviously trends where I sit hit like you know a target market of some sort or whatever and then it'll kind of peak because I hit that niche does that make sense but then you figure out the
next thing you're gonna market to them and so on okay so it's literally you can do that the cool part is is you can be extremely creative in these aspects okay this slides up here because some of the stuff I'm gonna go through you I'm expecting it's gonna go over your head so it's gonna feel like you know that it's info overlooked understand that I have I have done this for a long time and I was just like everybody else that didn't have a clue okay it was and you ever done anything for the first
time is it intimidating is it scary is it hard absolutely ok understand to the stuff that I show you you can outsource you can pay somebody to do it it's just important I think that if you start to understand the bigger picture the journey that somebody takes it'll it'll really help you kind of do your business I'm gonna start with kind of easy way reverse engineer is a case study ok basically I'm gonna show you what I use how I oughta mate like my process and again this can be anything that you're selling you want
to sell you know you got an idea to sell your book you can do it like this you have a jewelry business you want to sell jewelry can do that shampoo you know coaching programs anything applies to this and they call them funnels is what they call them ok now here's something that changed my life also it says autumn automation is to your time exactly what compounding interest is to your money what what a lot of people don't what a lot of people see me look they look at me and they see me online and
he steal my videos in YouTube and they think I'm so busy like oh my gosh you just I'm sorry I didn't mean to call you I can literally sit at my house I could sit on the couch all day and still make money you know why go ahead say it say thank you say it again automation I figured out how to do that like it's just an assembly line if you create these things correctly there you know it's automated I will give you guys access to like that very first if you wrote that email down
the one that says e Healy dot click web the one I've said webinar that gets you on my email list if you want you can watch it it is targeted towards networkers a lot of it but the second I think it's the second automated email that comes out I actually send you the PowerPoint in it ok so you can you can do that and also if you guys want to you know real instant notes you're welcome to take pictures of these and stuff like that you know with your camera things like that just something to
help with ok so this is really kind of the way you structure your your kind of your funnel and I'll explain each section of it in a second but really what it is is you're looking for people that you're going to educate them on the stuff you have to basically close the deal that's really all it comes down to it's not it's not really complicated you just have to think this out ok now this is something that you have to really if I was to say study a slide this is your this is a slide
to study because the funnel is a series of pages put in a strategic order where the goal is to take your customer on a journey that makes them most likely to go from a prospect to a customer to a client how many of you think's think it would be a lot better to be talking to the right people at the right time about the right things right ok too many people throw mud on a wall and hope the other thing to the power of using what they call funnels of what your page is converted is
websites typically will make you broke funnels and and customer strategic customer journeys will make you rich ok there is no other way around it because typically people throw websites together and just let me hear me out on this you can go to Fiverr and have somebody put a nice website together for you for like $20 ok don't be paying people two thousand five thousand ten thousand dollars unless you're in that niche there I'm sorry if I just ruined your job but but do you see what I'm saying sorry but you don't have that you know
how there he goes right there okay but but I'm saying is you really can't I mean I figured out WordPress and you know you can get a wordpress site this for free and close some stuff together on that and things like that and so just what I'm saying is but this is really really important because you have to you have to first off and I don't think I have this in the slides you have to think about the one thing most people do not take the time to do is I got to write this or
remember is identify your target market and the more niched you can be the better off you will be okay the more niched you can be the better off you well everybody should use my soap well that's dumb that's that's wrong that's not your you will just be you know you'll get lost in the folio if you niche it down to like people who are hyper on non-organic soap cucumber juice or whatever it might be that's a niche that's a that's a that's a it's almost a cult following of that a community okay learn how to
Torah identify your target market of what your product service or you know thing you're trying to market to identify it's also really really important okay okay so here's what I identified so back to my network marketing past is I and I'm gonna show you because I created like a book and it was kind of my entry way of kind of figuring how to generate leads and get people interested but during that process I thought well you know I know how to make a phone call I know how to take somebody to a meeting you know
the old-school methodologies right and understand everything I say all of the principles always stay the same all the per tells the story the most wins right whoever tells story the most wins but what I gained back to my automation I was like trying to figure out how I could do that online so it was just a discovery process what I figured out were these five things I figured out that if I could get traffic driving somewhere capture information build rapport and then make a repose a proposal that's really the essence of a funnel that's really
the essence of a customer journey if you think about it okay so let's talk about traffic most of the time people when they're generating traffic they they take the hard route and there's nothing wrong with that and a you how many of you heard of keywords and you know social posting and all that stuff right I'm way way way too impatient for all that organic traffic is where you take the time to write things and use and so on and it's a slow build this is my this is where I capital this is what I
had to figure out because I wanted like I said I'm not patient I wanted to do stuff fast okay quick question you're hungry okay I don't know I shouldn't talk about food right before long I grabbed a bar on the way in here decide some juice in me um quick question you're hungry for corn would you rather or in today's day and age go out find a field dig the field plant the corn water the corn wait for the sunshine wait for the rain and then grow the corn harvest the corn what would you rather
go the storm buy corn eat it that is buy corn and eat it do you send I'm saying because instead of just waiting for the algorithms to drive traffic to your site go pay for it to drive them there so what I do is I figured out how to run I started out basically using YouTube YouTube and run it with Facebook and so on okay so when we'll get into that in a second I'll show you the power of what you can do here so what I did is I found traffic that target my marketing
I'll explain that and I had created way back when I created a book called network marketing made easy right my target market was what our marketers thank you not rocket science so I'm offering them something easy right to make what are they trying to do easier right not hard to figure out so I did this you know how I wrote that book you ready I did like five four minute YouTube videos on certain parts of it prospect contact present follow-up and repeat prospect contact present follow-up and repeat I did this thing here's how I prospect
that I did a video of it I then transcribed it on a free online transcription or not free but it's like 10 cents a minute on Tammy T EMI calm Tammy calm and I just upload the you just put the YouTube video link there and within 15 minutes you got the entire thing transcribed chapter one wrote the next two did route prospect contact let's do a three minute video on contact let's upload it to YouTube it became content there I uploaded it on Tammy chapter two you getting this I don't not a good writer I
can't bear I can barely put senses together on an email right if you write me this big long dissertation Stacy my wife what do I write back okay true story she said you can't that that person probably took an hour to do that I go I'm not gonna go quit what I'm doing to read this and giant thing cliff notes people cliff notes this is me okay but but think about this think about this how easy is that I don't know how to copy right so so I went through and I looked at it you
can send it to Fiverr do you guys want fibrous okay a fiving ve are are calm and get anything done there for like five bucks and then obviously have up cells so it's a fantastic fiber is a place that you can actually outsource anything you can think of graphically you can get videos done copywriting done voiceovers anything you need it's just for its five bucks F 5.5 are are calm it's phenomenal recess yeah five are are so it's two hours it's spelled fi ve are are calm okay so here's what I did I drove traffic
to this website that had my book on here and then I captured their email right I just said hey opt-in I made it real simple just put an email I just put your email address in that's all I want I don't want your name I don't need your address I don't need your phone number nothing I did I use I use different systems I use it I use two primary things as one as clickfunnels as a service that I use and it's got an affiliate link so if you need it let me know how hook
you and then I use leadpages as another one okay and most of these are pre done templates which is nice so they're already pre-made templates by guys that have been doing marketing for you know hundred years and then all you do is swap their your image for their image so it's real simple guess where I got that image done go ahead say it thank you five right now here's the cool part is once you capture their information you gave them a solution a simple solution I typically the next important thing to me is building rapport
I build a rapport through personal videos I don't think video is so video is the biggest thing right now and it's getting bigger and bigger bigger Facebook wants to be the next YouTube YouTube is massive understand that okay but I build it through I captured their captured their information their unlike a what they call an autoresponder so it's an automated in email sequence I send them basically like four or five things and all each one is its take a wild guess what each chapter was about prospect contact percent follow-up and repeat so each video was
about prospect contact present follow-up Anna Pete so I do the first one is prospecting from the video from the chapter do you see how I just splintered that basically and I do that and then what they've done is this is how you guys have heard the phrase people do business will say people they know like and trust right so using video to kind of just drip on somebody I think is the best best way I'm more of a visual learner myself so I like to have videos and then obviously I make my proposal the last
video hey you've you know you're got here the gate you know you've seen my information you know I know what I'm doing you know I've kind of established myself as an authority figure because I got a book published right anybody can publish a book okay by the way anybody can publish a book and you can do it in a weekend I'm kid I kid you not and then you do make your proposal so then I make my proposal basically what is it hey join me in whatever I'm doing right or you can direct them something
so in essence so it looks kind of like this this is my landing page and I use a Google I to drive traffic here I've got a video a video on YouTube I've got one on Instagram I got one on Facebook makes sense okay remember I asked you this if I gave you two dollars for every dollar he gave me how many dollar bills would you give me just this funnel alone basically when I and I promote it sometimes sometimes I don't depending on what I'm trying to get done but if I spend a dollar
per lead typically my leads now because I figured out how to really niche down and target people very well I you know I'm driving my cost per lead down to like 10 cents 10 15 cents which is unheard of okay in some in some cases but here's the thing is if I get people and the reason I'm giving them a book right is I'm offering a solution to a target market that I can build rapport with that may not be happy with what they're currently doing that they might want to join the Healy team does
that make sense so it's real simple so basically if I run it through here my profit is way way up there okay all right now I have so there's my network marketing experience I also on a commercial energy consulting company okay basically we get commercial energy companies and they give us our bills we submit them we do like a reverse engineering of their their billing statements and we drive their costs down and we save them tons of money and then they paid the suppliers pay us basically we're a lead gen for suppliers does it make
sense okay so I started this company three years ago because I done the same thing in a network marketing business okay what for somebody else and I'm like well this isn't rocket science I can just put my own thing together so I got a few contacts I knew in the industry and we launched this company now this is a little more elaborate funnel but I want you to I want you to see something here what I did is I did the exact same concept I did in network marketing I created a book called rich and
energy right that I was targeting people that might be interested in residual income basically you know people get paid on again and again they opted in and guess what I did I sent him a little three-part video sequence was which was of the chapters right there's a little quick video that I filmed in my bedroom and I didn't have the bed in the background I had like the wall in the background you know I see people that do videos like that I might come on man work with me people so I I have somebody that's
completely completely generic that that just piqued their interest for an energy book and then I sent him three video series educating them more on the potential obviously I'm moving them and my last video drives them to hey by the way I started my own company we're doing good you should take a look at it so I give them a presentation to my video and guess what they get in there they enroll and then I run through another sequence yeah free okay there's there's there's different things that you can do and funnels and I'm not gonna
get into detail and I will take questions afterwards I'll let you guys I'll dismiss and then if you want to come up and talk to me afterwards okay but typically most of the stuff I always lead with a free what they call free lead magnet is what they call it something of value and in most cases what I would recommend the best way that you can do it is you do you in some of these sequences you might add like let's say you're selling a cookbook okay and you offer with the five best keto recipes
you've ever seen right that's your free opt-in you write that on you make it in a PDF you put a good cover on it and you're you know and you throw it on a webpage and then you just drive traffic to people that are interested in Quito and I'll show you a keto ad I actually have in here guess what as soon as they opt-in for that you're giving them what they opt-in in for the five but you say by the way for seven dollars you can actually down get a free key that you downloaded
immediately the next 200 the next 50 recipes I have on Quito makes sense right so if it costs me $1 to get you to go opt-in for free and I get you to up upsell or it's called tripwire upsell for seven dollars what happened to my traffic spend how many dollar bills can I keep throwing at it do you send I'm saying so it's it's a really so you start thinking about this and then you can tweak that and then after they bought the seven dollar thing that's the most valuable customer you have because it's
a legitimate customer somebody trusted you enough to give up their credit card to transact with you now you're going to offer them a free you know a coaching course for a hundred and fifty bucks on keto a 30-day 30-day coaching course on keto systems or whatever does that make you know say I'm saying so that's how you start getting creative on that okay same scenario book traffic okay this is exactly what what the funnel look looks like from the inside okay somebody opts in I say thanks for opting in I'm gonna send you some videos
day 1 day 2 day 3 day 4 which is here and then I say basically go watch a presentation and join my company once they join my company I do a training I'd say hey get certified and I basically it's free to join my my business thing right because I and what I'm is I'm weeding out everybody as fast as I can so there's a time so what happens if somebody goes through our certification I ate them on the you know energy deregulation you know how we paid the people how they can get leads the
whole nine yards and when they come out at the end I set them up with a phone call with my business partner who does the heavy lifting and we've got people submitting these massive accounts because I've weeded through everybody I did it for free it's all automated so the time the guy comes out at the end they go hey I'm actually a consultant for you know this whole conglomerate of businesses like we have somebody that just submitted something a couple days ago it's enormous it's like in the billions of kilowatts like billions which is like
huge money right and it's just somebody found a something online people go search it out you know kind of crazy right am i talking fast enough you guys take deep break my deep breath Mike okay all right so here's the deal what if you could reach millions of targeted people using all these things I'm going to talk to you I'm going to show you how powerful Google eyes are every one of you have seen a Google Ad every one of yous been pitched on it how many of you guys saw any of the ads for
the provision conference online you guys see him raise your hands how many of you saw guess who did that that's weird house you know coincidence like I get two people go I just I was a strangest coincidence that I saw this thing and it was an ad and it was you and I felt felt like I should call you again it was a weird coincidence buddy you know I let him roll with whatever but anyhow okay Google eyes let's talk about that just for a second Google has are so powerful because you can target people
on websites people visit keywords people type in videos people watch and things people do every single thing you do on your computer or your smartphone is tracked yours this TV is probably recording us right now it'd be honest okay right Tony you know I'm telling you there is no there are no secrets you can't your watches every device is listening to you isn't it weird that you just talked about Derek a couple days ago and all of a sudden you go back on your device and there's a Dairy Queen good thing that's just odd how
did that huh retargeting everything how many of you guys have a gmail account or yahoo write every single word you type in is algorithmically is that a word algorithmically recorded so that that it just tracks you that's why so I can set ads directly into someone's inbox on Google because they typed in network marketing or energy deregulation right powerful okay the things you can do is Google actually will tell you ask you hey what do you what's your goal well do I want to make a sale do I just want to generate lead do I
just want to get somebody to my business do I want to just let people know that I exist you know brain awareness and so on you can literally pick all those things do I want to use it on search anybody ever gone to Google and typed in you know a thing right first couple things the reason those ads popped up is because somebody created an ad that you typed in the keyword that they are paying for and it popped up display those are just the image ads doesn't you know you've seen those little images that
follow you around video I love video videos my one of my favorite videos so cheap it's not even funny like it's just you make a youtube video be yourself talk about what you're excited about and drive a youtube video add to that you know that ads that play in front of your videos you go on you look for sewing sewing solutions or something actually a perfect example bought this coat two days ago cuz I wanted to look nice this morning I'm all excited I'm a little nervous I go to put it on and they left
the security thing on I'm like what am I gonna do what am I gonna do because I'm thinking grab a hammer right smash my coat to pieces Stacy goes go to youtube so I type in how to remove security thing da da da da right three point three million views on one guy's video and in the front of it is a what an ad and you can actually monetize your own channel once you build up some stuff like that so he gets paid it because I watched his video and it works you take two forks
and we're not gonna explain it but you take forks and Bend them apart and so on here's the other thing you can be very targeted geo geo targeted okay you can target people in cities states demographics breathing patterns just about anything you can think of you can pick times that you talk to people okay devices I only want this video I don't only want my ad to run on mobile devices okay maybe that's what's your deal you're selling a mobile app you don't want it to run on computers or lots or uh iPads you can
pick that kind of stuff you can pick ages you see what I see target market you see why I started with figure out who you really want to niche down to and all these great systems that exist today will show you where those people are at never heard of fishing in the right pond or the right bait there you go okay Google Display Network see these web graphics that's actually you can go on Fiverr and say hey I need web graphics I actually screen you just took a screen shot of a guy that was for
five bucks will make you know those are like twenty bucks for a whole list of them and they'll put them on the sides look at that Google Display Network where he is 90% of people on the internet more than two million websites okay this is an example here I am at Fox News I went to designer it was a thing that could create ebooks I was just curious about it and the next time I went to Fox News to check it out what was going on this ad came up it's called a remarketing ad you
ever been to Amazon how many people have ever been Amazon you look at a pair of shoes or something and all sudden it stalks you around the internet that's how that works okay people that have high traffic volume websites sell this space on their web pages by just putting because Google's gonna pay them and then you can put your ads there and they'll do it for you you guys getting this you see why this is a license to print money and you making them aware you can actually go in and find out an audience as
I'm on skip that okay you can figure out who they are what their interests are what they're actively researching or planning in fact if you deviate from your normal pattern that you are doing on Google or anything you'll immediately get hit up with something if you've been just doing certain things and all of a sudden you go search for I think I'm looking for a mattress new mattress the new mattress had one for eight years been married trying to get new one within an hour you're gonna start getting hammered with mattress eyes because so many
target that you are now interested you identified you're interested makes sense is that the most perfect customer to sell to thank you okay keywords are you can put you can run ads or show ads on websites that contain your keyword think about that so blog post people that write about these things you can have your ads in front of those people target websites to talk about a specific product and you can actually choose which websites that you want to put your ads on it's crazy okay and I'm obviously like I said the very beginning it's
just like overwhelmed but you know the ads you get in the middle you know on your in Gmail you can see these go here here's an example of a gmail ad want a free copy of my book this if somebody clicked on it to open an ad this is what the ad looks like download now I want to do that and this is what it looks like if it's open on their mobile phone they click on this download now what did it where do they go that landing page they opt-in email only I start building
rapport with them okay got it this stuff actually worked this is an old slide from like seventeen but I figured it's relevant I want you to look at that right there 71 percent conversion rate why thank you targeted market that's now up into the that's multiple thousands more and it's still hanging right like around 68 because I've broadened my broaden my niche a little bit okay it's crazy but it's targeted okay all right Google Ads we're gonna skip over Google Ads you can do anything I think one of the most powerful thing is is the
ability to build they're called remarketing lists retargeting lists okay somebody goes to your website they looked at it didn't opt-in and they disappear okay but the reason they clicked on it was why they were probably interested because they were interested but maybe they didn't trust you yet they weren't really you know I don't know about this dude so with remark enlists you put these little snippets of code is what they just give them to you copy and paste put it on your website there or happier programmer do it and now anybody that ever visits it
goes as soon as they hit it it's it does what they call fires of the pixel and it all of a sudden shows up as a lead without an opt-in what if you could get leads without opt-ins I now drive traffic to websites that don't even have opt-in options in it just because I just know that people are gonna go there they're gonna get information that's why you should never buy anything the first time you go to a website you click on it then you leave and then the next day they give you a 20%
you there's a tip from someone who will be very thrifty it's true so if you go to some place go all the way to the checkout I'm just telling you ahead of time if it's a nice big company go all the way to checkout then leave literally within a day you'll get a coupon and do it again and if you don't give you another deeper discount to buy that one that's as low as I'll go okay they just told you all right on my youtube channel I now have over I think I've got over 21,000
subscribers now over two million views and you you know here's the thing about a YouTube channel and this is why I would tell you because now that I put this marketing course out that has all these different segments to it I believe that the most important thing you can have as a business person or person in general is a youtube channel and here's why because I've watched it for a year for years I've been doing this like I think my my first video I posted was 2008 of me like kickboxing a heavy bag or something
like that right just I had some heavy metal going on it's a heavy bag and I upload it that was it but here's the key is most people because they're gonna go back to a little bit are gonna only do business with people that they know like and trust I always watch and this is what got me the idea is as soon as somebody saw an ad or something and clicked on something I noticed that my subscribe if I ran an ad of some sort over here I noticed that all of a sudden my subscribes
and my youtube videos views went up I was like that's weird what is going on what is happening is people are going to learn about you can I trust this person are they legit is anybody putting out good content anything like that why comfortable in front of a camera stay broke I don't care doesn't matter to me I'm just telling you what works like in mine okay so in network marking I'm gonna tell you something now we're marketing my first company in 1984 in four years I personally enrolled 46 people 46 I got into a
company 45 days ago and I've enrolled a hundred and eleven and ninety five at least of those people I never have even talked to do you know why they know me like me and trust me because as soon as they see an ad see something they'll seek me out they go binge-watch I get emails all the time saying hey I went to your YouTube channel after I saw this ad on Facebook and I watched all your videos I really like what you're doing the links are obviously in your video or underneath your videos and the
SUBSCRIBE line I signed up with you and then when I call them up they think feel it makes them feel like I'm a celebrity or something and guess what I'm doing I'm just in my room with my five phone filming videos and I'm filming them on keywords keyword topics okay too many people are trying to be creative this is not in this I don't think but I'm gonna tell you a secret on YouTube videos right this this down because I forgot to make a slide with links in it but I already sent this PowerPoint so
you don't get them keywords everywhere com this is the coolest tool keywords everywhere dot-com if you go there it will ask you I don't know if it works on every browser but for sure Chrome what you do is you go on there and you can actually click a button and what will happen is now anytime you go anywhere on the Internet it will actually pull up the top keywords next to it that will tell you this why is this important do you know the search bar right here on YouTube okay pick somebody give me a
product that they're selling travel ok selling travel I would go right here to YouTube and I would type in travel and then I would push the letter A after a space and all of a sudden the drop-down menu will show me the top five search phrases keyword phrases that tell me travel across the globe Travel America travel are Tina whatever right guess what my next video is gonna be hey Mike Healy here I'm gonna teach you about traveling across Argentina I say it in there and it's a keyword and a write in air put it
in there the way you're supposed to do it and all of a sudden YouTube goes they know that people search for that I'm gonna send it to those people all sudden free traffic no you don't have to pay for it if you do all right okay keywords everywhere com uh you'll just go to the website it will tell you what to do it's just a plug I guess a plug in yeah extension plug in whatever okay video ads that kind of mentioned those as an example here I am marketing my my energy company right I'm
looking for people that want to generate residual income business professionals things like that so I made a fifty three second video on how to you know a different way to like my whole pitches harmonies Mike I want to thank you for checking out this video if you're like the majority people watch this video you're probably interested in a viable way to supplement your income it didn't mean how to what is it doesn't have to change change careers take on a second job become an internet whiz or push products on friends and family if you get
a second take a look and watch this video you know that's basically the in a nutshell it then takes them to an opt-in page where they can do this I even let him click on it and not opt-in if I didn't want to I just did it you know why because I got pixels on here and coded her coded it again well that was nice and Mike they're not out he's gonna give it to me now and then I take him here and this is just a video of me just standing in front of some
Mercedes and stuff like that this was at an event at an event no I that was in an event I went to and they were all lined up I'm like photo op right it's kind of a cheesy thing and I honestly I I tell you this if you actually would read a an article some guy did on this where he ran videos he tested two videos one was he went and rented a Lamborghini and did videos with that any other one he was just being normal and the other one had the it was he was
being normal was sixty percent higher because they they assumed that it was cheesy on the things so remember that don't try to out think yourself okay but if they click on it typically because the first video wasn't super cheesy it was just me sitting in my desk they don't mind the cheesy video picture doing I mean because it's just they click on it and I go in I said I'm sitting at my desk again so I look at the same way that I was doing okay alright let's talk about show you the power facebook ad
real quick you log in you created an account obviously it's like free to create an account like I said and all these ad platforms you can spend as little as dollar day five dollars a day thousand dollars day whatever you want to do and again you're only gonna spend money if you're making money right or at least break even if you can spend money and even break even you can own the world pretty much you can do as much or as fast as you want okay traffic you can actually go in and say what I
do I typically only do either traffic engagement or video views in most of most cases okay those are the things that I pick now how powerful is it what kind of targeted audience do we have at our fingertips 2.1 billion and that's probably old 2.1 billion on facebook okay think about that every single bit of data that anybody ever writes about clicks on links targets watches likes everything is all tracked you are absolutely building your profile on there so you are the most targeted person you are seeing relevant ads every time you go on Facebook
because of your patterns does it make sense be that person you can make ads with single images videos slideshows collections they're a piece of cake you just take a take a screenshot from your phone upload it on there takes a second and a half and put a little text with some emojis and off you go okay you can go in this is this as I don't know who my target market is let's have Facebook tell us who your target market is would that be cool everyone on Facebook all right well I just joined networking I
want to figure this out who's the top networker I know well guy named eric worre e's got over like a million and a half peter likes on his page three hundred thousand active subscribers this is inside Facebook's thing for free for free I type on here okay I want to run an ad directly to his tart his group how many of you guys seen fan pages you're like man my fan page only has five people on it I'll never make any money I don't care about fans on my page could care less you know why
eric worre he's got 1.3 million that I can go target with my ad I don't need an audience I'll go find his imma throw bait in his pond hey look I got network marketing stuff over here do you see I'm saying makes sense Oh check that out when you click on the page likes all the relevant pages that are exactly similar to the targeted audiences you're looking for pop-up these audiences as well all of these so I'll run an ad for $5 - I love network marketing because they've got an audience of 25,000 that one's
Eric's right there this is just us-based - by the way okay obviously you can go global this lady's a real good nice professional networker huge audience mostly predominantly women five-point-eight so I might run an ad with Stacy's picture on it to that group of people saying hey get mics my husband's free book or whatever you said I'm saying target those people here's a perfect example I want to get customers for your network marketing business basically using the PowerPoint I'm showing you I ran this ad okay I reached 4,000 or 307 people and so on 2.4
thousand views to shares 80 comments and going on here I can't remember if I put the spend on here I don't remember if I put the spend on here I spent like 40 bucks on that thing and had all these opt-ins and I sold this course okay got it okay Kito there's a key to add this one was a mother lode I had no idea to exist it was there okay keno hack your body in 60 minutes or less I'm Network guy approached me about some keto product was a network marketing deal so I got
and I was like a Stacey loves the product like I bet this would be a good good product here so I made a blog post that basically just had a few screenshots of people's before and after photos and links to go by the product that was all I put together hundred and ninety nine shares so I'd made this as an ad I spent 40 bucks and I set that out I did that ad three years ago and I still get paid every week off of customers that got in when I ran that I had years
ago make sense yikes now our marketing book 30 bucks right you see what I'm saying you can do the same thing on Instagram Instagram and Facebook or a joined they're together alright so how do I get started like I told you I was gonna pitch you at the end here it is how do I get started showed you some of the powerful ways blah blah okay so I basically put all these courses together as what they are okay and I'll show you what they and this is this is how you would get to see the
courses if you just write healy dot click forward slash course okay I have a marketing funnel mastery course on here and I'm not saying you had to get get these by any stretch you will still be friends if you don't get them I don't care okay but inside this I've got like funnel maps landing pages funnels lead magnets things like that some of the funnels I actually use you can get you can just download you know with the click funnels the Google Ads thing is a specific thing so I have each one of these courses
is separate if you want them separate I go through all that how to run the search ads retargeting I usually give demos to like I sent from a computer so it's screenshots the screen record is what I'm doing I'm just walking you through exactly how I set up an ad no matter what I would tell you if you don't get anything get this one because I teach you how to set up your channel customize it SEO tools how to put like end screen stuff some other things to make your app you know your videos populate
on the other things best practices most important probably one of the most important thing is how to keyword your videos properly how to create the thumbnails and stuff like that and then obviously Facebook I got all that stuff so there's actually if all the courses combined or over 40 videos in each one typically I do get hired to do so it's been cool as through networking and learning some of these things I've had but he's hired me to do stuff which is kind of cool because I've been able to learn a lot of these things
on their dollar and obviously they get results so they keep me on board and things like that so it's it's been a really cool thing because I always think of how I could use it in my business and so on I'm pretty expensive you know just to do things in most cases most of the courses I sell for 495 each okay or you can buy the entire bundle of all of them which is ninety ninety seven I do obviously have what wait there's more okay I am giving a discount on any of any of the
single courses forty percent discount of 297 you just had to add this code at checkout so if you go when it goes to checkout it'll say mastery forty and you get forty percent off of them okay but I did throw this together for the provision Institute the bundle of course is usually fifty percent off of all of them because if you add 497 times four or whatever it is it's nine ninety five but I'm offering a provision special a fifty percent off of that so you can get all of them for that you just type
in the promo code provision and then I have an expiration date on it so you know I figure if people use it or they don't I don't care right so that's basically it if you go to the page what was they let me find that page again yeah you got it right you figured it out okay that makes sense excellent you guys feel smarter if you don't that's on you okay so anyhow here's here's what I know is we're you're basically going straight to lunch from here you and then you eat and I think we're
back at one o'clock okay foods provided here if I remember correctly we're all good but did you enjoy that does that make sense alright thank you so everybody have a good one I'll see you on the other side you