okay so let's start looking into some of the different niches you want to get into you we got energy efficient home heating home solar energy home energy audit furniture assembly and after I'm looking into this upfront let's think of you know like just common sense thinking and saying hey how many people are going to be calling for home solar energy sometimes it could be just common sense you can figure it out sometimes it's you don't know you can google and find out you know if you repair air conditioning installed now I know that AC repair is it can be a big it's big business in cities like you know states like Texas and California or Arizona where the Sun was already very brutal summers so maybe that's something I can get into I also know HVAC you know a/c and heater repair and all that they are pretty competitive also so I want to look into AC because a couple of reasons these guys here a lot of these AC repair companies they are used to paying home advisor or you know similar companies for leads they very well understand the paper lead model and they are open to it so this could be a lucrative make if you want to get into depending on the competition on that so let's say I want to zero in on or at least look into AC repair I've done go into you know all of these different cities one by one and try to see what I could try okay so I know in Wisconsin Kenosha the AC repairs gotta be seasonal because when the winter comes we won't need the AC most likely they'll be looking for heater repair furnace repair things like that maybe San Angelo Texas could be something your California cities New Jersey and Michigan again seasonal so it may not be the best but let's just say Texas alum you know Texas could be 12 months or 12 months you know people would probably the AC because it's pretty hot out there so let's just take Alan and then let's say AC AC repair Allen Texas so I looked into this a little bit before I record of this video and the first thing you notice is there's a lot of search volume 390 such as a month now that's a lot of volume for a hundred thousand population city so I don't know if it is well it at first glance it looks like a big big number right but then I go in and I take a look at what kind of websites are lacking in the three bags it's called three pack or the map pack what kind of app says a ranking over here I have a plug-in here called the Mars bar moss toolbar you can just google it from or just Google Mars so basically what you want to do is you want to go Mars bar chrome plug-in most part chrome you know how that we can go and get it from here basically this extension okay this is the extension and that's very helpful and I'll tell you why it's helpful but one of the things I notice is in the map pack over here we have so my main keyword I'm searching for is a machine repair Allen TX for Allen Texas and I have an exact match name over here if you depress Allen Texas then I have one more that's again an exact match issue Allen okay so to me it looks like hey these there are a few a CEOs who are already in this game over here so it could be a little bit competitive I want to open these two and see the first guy over here okay if the Allen Texas issue your prayer calm the websites yes Allen Texas a CLE prayer calm the G and beat self is issued by Allen Texas calm but just looking at this it looks like a Lynch inside is perfectly done it's gonna form here it's got all the different keywords over here so it looks like somebody's done it could be a legion site it could be somebody's doing don't pick somebody for SEO bottom line is this is not a very low hanging fruit I want to go after and rank in four months I could if I wanted to but you know if you use the first website you're doing you don't want to really go after and fight with other see okay I should rather fight with guys that are not doing a CEO not and only Jen and be able prank and print easily see him he's identified a lot of difference season on that so he's done a lot of work so we may want to skip that right take a look at the other one he's a brand new website it's daf1 MDA of PA up one is because either battery is a brand new website but it's ranking in the three pack because he's got the mix that came over here he's got a good number of reviews and all that so just looking into him he doesn't seem to be a SEO order Legion website he's basically just backing off of the keywords over here but one thing I'm really curious to see is why is it 390 such as a month is it is it is it the same is it not that you know why he looks a bit too much - too high for a hundred thousand population city just out of experience so what I'm going to do is I want to see if I can go and find a different city and maybe you know look into that city so let's just take a look at John right and let's just search for AC repair and look at John that's the same number of population but look at that the wall he was so significantly less and if I come down over here I don't have a field apparel kitchen I do have an air conditioner repair but not exactly what is he repairs them you know there were not too many keyword stuffed GME's over here so one reason that AC repair Allen Texas it shows 390 such as a month is because these guys here you know as they do their CEO they are searching and seeing in Google and seeing where they are ranking and that's kind of beefing up the search volume number in this plugin so one thing you need to understand is not all all keyword tools such as you know volume tools are accurate in fact none of the my accurate but you can definitely get an understanding by doing some common-sense comparison okay so if you repair seems to be at least for those cities sims will be pretty pretty competitive in the sense you know people are doing rank and rent and leak and fu and on there so let's keep going plumbing and I know plumbing is another where people just jump into all the time kappa cleaning is one mitch where there's a lot of people you know what i wanted you guys to understand is there are so many categories where really literally untapped okay concrete foundation ok concrete foundation is one i would say that's pretty much untapped not too many people over there you know painting and staining you know most of the time almost all the SEO guys they go after plumbing they go after HVAC they all go after dentist and lawyer you know it's crazy but if you really look into you know do your research of other niches there are tons and tons like hundreds of mitches where there's a literally untapped ok inspection look about the inspection is one that i haven't heard anyone doing that so maybe that's something you can get into so however the check was that concrete foundation so let's still go and do a search for concrete so I wanted to put concrete foundation but see Google is suggesting concrete contractors that means there are people searching for concrete contractors let me just say concrete foundation allen texas and see it is what the search volume is it is almost zero now that doesn't mean is really zero but it you know there's probably a few people searching for that but it may not justify the search volume but let's see concrete contractors let's see how that is till such as a month which is pretty okay because there's again there's variations they can do right i will go deeper into gauging keyword research it on there the number of searches a month but this is just a broad analysis into you know hey is this even worth getting into food in this city so one thing i notice in concrete contractors I don't see any you know exact match G and B in the map back there's not nobody that says concrete contractor Allen Texas right there right the first of a second don't even have websites right so these are pretty much low-hanging first you can get into now again the number of such as seem to be a little bit low so maybe if we do concrete contractor without an S let's look into that that's zero that's without the TX how that is that's zero so maybe concrete contractors is really the one that people are searching for and again the TX it says ten cents a month which is again a little bit low for me but again you need to understand this is a niche in a city where you can pretty much rank without too much work okay but again the the search volume is very little so I want to skip that maybe I want to see if there are other cities I can go into and find out concrete contractors now again Wisconsin is a city where in the winters I don't think there's a lot of concrete work let's look into what is Hanna five thousand population Tyler Texas so maybe I stick with that one seventy such as a month okay so this is a little bit more more search volume I like that I don't see concrete contractor or Tyler anyway and the GM breeze over here which is that's the second thing I like the other thing I see is you see this there are fifteen concrete contractors they're already paying home advisor so that means you have enough people out there you can reach out to you can reach out to all these guys basically they are paying for needs to homeadvisor and most of the time if you're paying for these two home advisor they already know the paper lead model and they're willing to pay so that's a good sign let me come down and look take a look at the organic listings the first one is homeadvisor. com we are not worried about home advisor or yellow pages or Facebook or BBB row for the simple fact that these these websites are ranking just because they are so huge they have tons of leg literally hundreds of thousands of pages and this is ranking off the domain authority of the website and I'll go a little bit deeper domain Authority a little bit later but what I'm trying to say is they are not ranking because that this page here it is not ranking because this page has been optimized just for concrete and just for Tyler okay he is ranking because of the four thousand to our links going into homeadvisor. com ok so my real competitor my first competitor would be the number-one guy whose root domain is ranking which would be AJ concrete Tyler Texas TX calm now I want to take a look at this guy definitely there is yellow book thumbtack the second guy is dollar concrete okay now if you see this guy's domain Authority for nine this guy's a domain domain authority for thirteen and I'm happier I like looking into them basically because I want to see if he's in it really really optimized because if they are optimized then I want to see how much of work I need to do it to outrank them so one of the things I do is does he have concrete contractor title like this main keyword in the title tag he does not but he does have individual domain so he could be one guy who is doing some kind of an SEO but I can if you look at it he doesn't have too much content on you know page and all that he's he's really not doing a lot of SEO he's probably ranking because he's got some age and he's got a lot of content okay second this guy his he's got concrete contractor in Tyler that's about it so maybe some some I see other you know keyword in the title tag how much content does he have a decent amount of content not too much really he's again he's ranking because he's got a lot of these different pages and all that so one other thing I want to do is I want to see how many pages does he have this guy's got 27 pages let's take a look at this guy got nine pages so our number one comparators has nine figures and is ranking that's a good sign okay because what we're gonna do is we're gonna come and we're gonna build a huge website and make it an authority and all that so that's one of the things the second thing is the cost per click in case I want to run Google Ads is $3 73 cents what that means is as I put together my website okay as its taking three four five months through prank and come to the top over here it's gonna take a couple of months to see the first need come in but I can literally reach out to somebody you know one of these contractors in homeadvisor.
com and until him hey if you can pay me you know we'll find out what the going rate for a lead is but let's say for example $25 we can tell him hey would you pay me $25 for a lead you already pay that homeadvisor you can try me out and if you see as yep I'm willing to do that you can run Google Ads $3 73 cents and if you did say you're an average it takes you four clicks to get one car let's say it takes you four dollars per click and that's 16 dollars you spend $16 you can one call one lead you pass it to the the company and they pay you $25 so you actually make nine dollars off of each lead you send to them running Google Ads as you're waiting for the SEO to kick in right we'll get into all that little bit detail but that's something I like the CPC is pretty low one other thing I want to do is open up the map listings and see how many pages of map listings do I have okay in this case there's seven pages of map listings okay that's a bit too much in my experience again that doesn't mean you can't rank here is just I'd be the best low hanging fruit so this is definitely something that we can keep so let's take an op-ed and then let's take this concrete contract at how it takes us to be could be a niche we can look into okay let's keep going but into let's say Florida's over here Davie Florida I'm not even sure I look at that town of Davie is a third most populous incorporated town in the US whatever that means in Davie Florida let's take a look at that go back to Google concrete contractor Gabey Florida okay let's see how this comes up zero such as a month I don't wanna see this is a month okay so let's keep that so basically just you fill out a few cities once you said once you look into a niche so if I'm I'm kind of finalized I haven't finalized yet but I've zeroed if not one let's say concrete Mitch I want to go and look in two three four five maybe a dozen cities and see you know how it is out there so I know that you know in Massachusetts our winters are six months of snow and that means it's not a there's not too much of concrete work so I'd rather go behind flood you know two cities in Florida Texas Arizona things like that let's see and again population wise that keeping an eye on this I don't want to go more than hundred one hundred fifty thousand population when I get started in the first place one hundred thousand two hundred fourteen hundred thousand is pretty good so palm Palm Bay Florida Costa Mesa California yesterday that one concrete contractors Costa Mesa zero cents a month okay and that doesn't mean you won't get calls you may not just be not get a lot of calls so maybe California has not too good total Palm Beach Florida okay this is okay 26 is a month not bad I like it 26 is a month is pretty decent because as soon as you will understand later on we won't be just going up a concrete contractors alone will be going after all this Louisa concrete contractor performs and that would be things like what do you say you know like drive a contractor driver repair sidewalk all of that so when you when you scoop up all those keywords it's gonna be a lot more but look at that $2 46 and CPC I like that right because we can run ads and we can make it brain if you want to but I look into this none of them actually see a concrete contractor or Palm Bay Florida anywhere so I like that so far homeadvisor dtb thumbtack this a big size I don't care too much about them a concreting calm again is a big side I'm looking for the first root domain does ranking this guy superior concrete Melbourne Florida comm is ranking for Palm Bay Florida keyword that's actually good news for us because it looks like a site that is in Melbourne Florida is ranking when we search for Palm Bay Florida and that means if we put to your website that's optimized just for Palm Bay and that's just the concrete it's going to be ranking pretty fast okay we can take a look at this guy he's got quite a decent amount of content he's got all these different pages he says concrete contractor in Melbourne in the title tag concrete counter day in Melbourne in the in the root domain and he's ranking for concrete contractors in Palm Bay Florida so that may be something you want to get into let's see here the number of map listings over here we have five pages of map listing which is okay we are all these guys some of them don't have a web site if you take a look at that I want to see you the address of these guys not in heaven address okay here's one guy he's a founder Florida Palm Bay Florida pond in Florida Palm Bay Florida okay so these kids a pump in Florida so they're in a map pack okay so that could be another one that's a pretty decent one so we have a couple of concrete contractor a couple of cities in the concrete contractors niche okay what I want to do now is go and find out a different niche I can look into and see how that is so let's say garage door it's very very difficult to get a GM be ranked if you don't have a real office so let's skip that cabin insulation that could be a big one again it's a it's a low you know the number of searches are going to be low because what are the chances of you know how many people are going to be looking for that right so we skip that I want to see if I can get a little bit of a higher number of search volume so maybe gutters maybe you could one gutter something we can do driveway after all you see that and that comes on the concrete that's why I like concrete because we can actually do concrete contractor so here's an example right let's say concrete contractor public Palm Bay Florida that's finished it's a month let me search driveway contractors Palm Bay Florida that's you know but this is why they repair from their Florida not to my such as but that but basically we can actually optimize your site for that also the driveway repair and they're going to be there's going to be some cost because of that too so not too much over here so let's keep that let's keep going and seeing the other niches then kill me siding me night siding on that one so let's just take a look at sadly companies Tyler Texas zero siding United siding so Google is giving the suggestions where we just click on that ten thousands a month okay it's nine dollar CPC Wow seeing Google is giving this efficient straight-line styling no wonder what that is okay that's what I think this looks like a brand name and that's why we have all these different such as so interesting so I'm just so this is how basically I do I I go and look into all these different niches and see if I can get into something that has a decent search volume for a population of one hundred thousand two hundred and some you know freaky thousand population insulation drywall installations preform installation that's pretty let's look into so installation maybe in cold cities so let's look at I was that we had that the first one was Kenosha was it Kenosha Wisconsin so let's do installation Josh Wisconsin see how that is zero six-month mission contractors since a month these are getting big jobs and in a city of how a thousand and the number of search has been on P a lot so I'm gonna keep going home insulation windows windows repair windows cleaning interesting I hope take a look at that so window tinting look at that when I just type in a window Google gives me window tinting window replacement window installation window repair so much look into all of that because Google is suggesting this okay window tinting tells us a month okay window repair that 10th month window screen repair 0 window was a cleaning tenth of the month ok commercial window cleaning ha window cleaning company Kenosha Wisconsin zero and then this is got some exact match domains also so I can go and look deeper into it but I I just wanna skip that I probably go a little bit on a higher end population and see if that's something I can look into so let's say Hollywood Florida my shirt if people in Hollywood Florida do window cleaning but let's just say Hollywood window cleaning Hollywood Florida let's look at that 10th of the month CPC is pretty high 20 [Music] if I just window 176 a month see that there are more searches for this and less CPC okay and look at over here I don't see window tinting Hollywood anywhere over here which is great because window tinting can be I'm assuming it's going to be from both car windows and home windows all that so this could be a great niche to get into right let's look a little bit deeper I like it so far here because there's no exact match or partial match domain over here so that means we don't have the main keyword and window tinting Hollywood Florida over here the CPC is three dollars even though the number of searches is pretty high if you compare to the one we saw before window cleaning the CPC was higher the searches were low but if you come over here because per click is less our searches are pretty high yep I don't care Yelp I don't care Yelp I don't care tint world comm is a big looks like a bigger I don't care this is the first one I need to outrank and they'll root the main wife's and look at him he has a DA of one how cool is that right I don't even want to open him I look at him he's basically a brand-new website and he's on page one this guy is da of seven okay everything in the DA of zero to ten it's like fighting with a third grader you can literally outrank them with the on-page optimization you don't even need backlinks I'm gonna get homeadvisor this guy's da of thirteen you know it's gonna video over here at least events oh that is good let's take a look at the number of map listing pages - that is awesome but basically means the company is not much competition right we can literally come in and put Google my business page that says window tinting Hollywood or Hollywood winter tinting experts or something like that put a website that says window tinting hollywood. com and then you be able to you know get such a big head start right one of the things you can do is you can go here go redeem shave calm and put in your main keyword window tinting Hollywood let's say FL and see if the exact match name X you know the domain name example domain exist so window tinting me perfectly wanna see if this exists this does not exist so you wanna go and see if this guy is a real guy oh it's just so there is somebody who bought that you just brand-new again he's not done much he just put together page and and you'll always find websites where people have bought the exact match domain but they don't know anything else about a CEO and they think they can just prank with the name I hate the domain name and that's so 2012 SEO so you don't have to worry about that but I like it the fact that you know dotnet is available if you want to go after all what I really like to do I just would I don't want to go after the exact match keyword I could give and go partial matter Hollywood window turn ting ting ting let's see that comes a little blue just to make sure someone's taking that but I could do a Hollywood window tinting company calm that's available and I can pick it up if I want to get right so that's a great that's kidney so this is a great this is another I want to look into window tinting okay so that means window tinting we just stumbled upon an H does window tinting which basically means this there's a lot of call volume people in Florida and California and Texas will probably be behind that window tinting let's do a Sunnyvale California one feet well I don't know if people drive a lot in Sunnyvale did I think there's a lot of punch transportation but let's say Killeen Texas okay window tinting Killeen Texas listing whenever you see that Wow 170 such as a month $2.
