have you ever noticed how some businesses seem to explode overnight suddenly making millions of dollars out of nowhere well what if I told you that in pretty much every single case this sudden explosion and growth wasn't luck but was actually the result of a proven and profitable marketing strategy that virtually guaranteed their success from the start a strategy so simple but so effective that I've been using it for years to make millions and I built a system that works every single time except for that one time but we don't talk about that so today I'm
going to show you what this strategy is the tricks professional marketers use to make it work and I'll give you a three-step process so you can do it yourself and grow your business and your sales faster than ever before but first I need to show you the brain science that makes this strategy so powerful and why other marketing tactics often fall short when it comes to Growing your business and driving sales the reason this strategy is so incredibly effective lies in a concept backed by research from a study that Google conducted known as the 7114
rule so here's what they discovered Google with access to billions of data points on consumer Behavior found that before a customer makes a purchase they typically need about 7 hours of Engagement or interaction across 11 touch points in four separate locations and science backs this up because by showing up in front of your customers more often and in more places you're tapping into some pretty powerful psychological forces that make it almost impossible for customers to not want to buy from you things like the mere exposure effect which explains how the more often you see something
the more you like it so by showing up regularly in front of your audience you make them more comfortable with you which leads them to trust you more which then leads them to want to make more purchases which of course leads to more sales not to mention commitment and consistency bias which shows how when people start engaging with your brand or your business in any way shape or form well they're far more likely to continue doing so which means that customers move from initial interest to making a purchase quickly easily and with basically no persuasion
required this strategy that businesses use when they want to blow up fast is called omnipresence a big fancy pants sounding word that makes it sound way more complicated than it actually is is it really just comes down to showing up in the right place at the right time which let me tell you is so much better than showing up at the wrong place at the wrong time uh I might be in the wrong [Music] place now unfortunately when most people hear about omnipresent marketing they think that the key to success is for them to be
everywhere all the time doing all the things and so they just rush out there and start posting all kinds of random content and all kinds of random places a Facebook post here uh an Instagram story there something on LinkedIn and Twitter Youtube and whatever other network comes to mind but that approach is exhausting ineffective and is the perfect definition of what I affectionately refer to as random acts of marketing a spray and prey approach that's not much better than gambling the good news though is that you really only need to find the one two maybe
three places where your ideal customers are present and active online then Focus there and ignore everything else omnipresence isn't about being everywhere it's about being everywhere your customers are and that's a very big and very important difference so now that we've got that covered let me walk you through a more strategic more effective and far more profitable approach than trying to do all the things by focusing on creating less but more focused content and making sure that each message Builds on the previous one so that your customer ends up at the end with the clear
and very logical conclusion that you my friend are the best person to buy from and now is the best time to buy so now that you know how powerful this strategy is let's move on to the three-step system to grow your business and we'll kick things off starting with step one market we start with your Market first because if you're not crystal clear on who your target market is and who you're talking to and trying to attract then you might as well be shouting into the void and hoping wishing maybe praying a little bit that
somebody out there will listen bit of a spoiler here but they probably won't and even if they do listen well they probably won't buy so that's where your ideal customer Avatar IA comes into play think of your I as the marketing equivalent of a GPS without it driving blind and could very well be headed for a very nasty crash now you might be wondering what exactly is an a well great question my friend your a is a detailed borderline creepy profile of your dream customer it's not just a vague idea of who might be interested
in your business rather it's a fully fleshed out Persona based on as much data and research and experience as you can get so what exactly goes into creating an i for your business well let's break it down now first are demographic details these are the basic things like age and gender and income and occupation education level it's the information that you can usually get from a quick glance at someone's Facebook profile not that I'm advocating for Facebook stalking of course next is geographic like what city state Province or country do they live in are they
City dwellers who thrive in the hustle and bu are they more of a small town everyone knows everyone kind of people understanding where your audience is located can have a massive impact on how you Market to them the words you use and the offers you make and finally we have psychographic details now we're getting into the juicy stuff because psychographic details are all about understanding what makes your Market tick what are their values what do they care about what keeps them up at night and perhaps most importantly what are their miracles and miseries their miracles
are all of their wants their dreams their goals and desires all the things they're trying to move towards and their miseries are all of their fears and pains and problems and frustrations and things they're trying to move away from so with that said here are two ways to gather the Intel that you need to put together a really valuable a the first is customer interviews so never be afraid to talk to your current and previous customers and ask them about their experience with your business what did they like what did they not like what challenges
were they facing before they found you these insights are pure gold the next option to get more information on your AA is the top 20% customer customer audit here you want to take a look at the top 20% of your customer base the people who Rave about you to anyone who will listen and wouldn't dream of going to your competitors well what do they all have in common what makes them such loyal fans you can then use this information to help build your ICA now here's the deal and a bit of a truth bomb for
you that you may not want to hear but the fact is that creating an a isn't just some Fancy Pants exercised in order to make you feel like a marketing genius it's actually essential because when you know exactly who you're talking to your marketing becomes laser focused instead of spraying your message all over the place like a garden hose with a mind of its own but instead of spraying water the hose would be spraying money all over the place oh no my money well instead of that you're speaking directly to the people who actually care
enough to listen and ultimately buy something from you okay moving on to step two the message all right so you've got your I nailed down you know who you're talking to well now it's time to figure out what you're going to say and this part's important really important because if your message is off you might as well be speaking Elish because no one's going to understand you except I don't know maybe elves I guess I got you long story short your message is what makes your customers stop mids scroll sit up and say hold up
that is exactly what I need but here's the thing and I'm sorry in advance because this is going to sound harsh but the truth is that your customers don't actually care about you your business or your products or Services I care oh I uh didn't really realize you were still here look I know it stings a little to hear that but accepting that and understanding that what customers really care about is how your business can help them solve their problems is truly the key to making a whole lot more money so if you're out there
trying to sell vitamins things that are nice to have but not essential well it's time to Pivot and start selling painkillers things that are must haves but more on this in just a minute because first we've got to find that sweet spot where your business meets the specific needs of your market so we can build your message around that think of this like the plot of a good movie you're the hero obviously and your audience is your trusty sidekick who's just trying to figure out how to make it through the day without everything falling apart
well your message is the thing that's there to show them how you're going to save the day so how do you create a message that resonates start by thinking about your business's message like a map where's your audience right now and where do they want to go what's standing in their way and how can you help them get there if you can answer these questions you're well on your way to creating a message that hits home but we get more specific here and I can give you a little more context on this in order to
help make it easier to implement like I mentioned earlier people are far more motivated to solve a problem this would be the painkiller then they are to achieve a future benefit which would be the vitamin so when crafting your message you need to focus heavily on the pain points your audience is experiencing right now what's causing them stress frustration or sleepless nights and how can your business make it all go away this is where the painkiller profile comes in a simple but powerful four-part structure to help you craft a truly irresistible money-making message so here's
what it looks like first ask yourself where your customers are now not physically but rather you want to try to really understand their current situation the pain they're feeling and the challenges that they're facing next ask yourself where do they want to go you need to know their desired outcome the relief that they're seeking and the goals they want to achieve otherwise you risk coming up with an offer that nobody wants after that ask what will happen when they take action paint a clear picture of success and show them how their life will improve once
they use your business also bit of a side note here this is more of an advanced copyrighting technique but noticed how I said ask what will happen when they take action and not ask what will happen if they take action using when instead of if is a technique called future pacing that implies or assumes a newer and better future for them and makes it easier for your customers to imagine actually taking action and getting the desired result okay then the final question here is what will happen if they don't take action here you want to
highlight the risks of an action and spell out exactly what could go wrong if they continue on their current path without your solution after all if nothing changes then nothing changes okay so now that we've got that covered it's time to go out there and put this money-making message directly in front of them which is where the next step comes into play media so you've got your market and message nailed down you know who you're talking to and you've got something to say that your customers are actually going to care about and listen to and
hopefully buy from now where do you deliver that message and no I'm not just talking about deciding whether to post on Facebook or Instagram though that is part of it you see choosing the right media is all about understanding where your audience hangs out and how they consume content and the method I use to do this is something called search vers Discovery first things first you need to decide whether your audience is in search mode or discovery mode if they're actively looking for a solution like Googling how to stop my dog from chewing the furniture
then you want to be there with some killer SEO uh Google ad or even a YouTube video search media is where your audience is actively seeking you out and your job is to make sure that your business is easy to find so that's search on the flip side if your audience is just browsing casually scrolling through Instagram or checking out Facebook or watching cat videos on YouTube well then they're in discovery mode here your job is to catch their eye and create a spark of interest you want to be that unexpected Delight in their day
like finding a $20 bill in an old jacket pocket Discovery media is where you're putting your message in front of people who didn't even know that they needed it until they saw it both search and Discovery marketing work both are good and in a perfect world you'd be using a combination of both of them to make sure that all your bases were covered but if you have to choose just one then ask yourself this question am I selling a want or am I selling a need if you're selling a want as in something that someone
would want to have like a cool new pair of sunglasses or an exotic vacation somewhere warm and sunny well then start with Discovery marketing if you're selling a need on the other hand like say you offer a 24-hour a day emergency plumbing service well then search marketing is going to be your secret weapon once you've nailed down the right media channels it's time to decide on the format different formats resonate differently with various audiences so this is where you'll want to think strategically in order to make sure you're making the right choice for you video
is the Rockstar of content it's engaging it's Dynamic and it's got that wow factor that makes people stop and pay attention whether we're talking about a YouTube video a Facebook live or an Instagram real video content is perfect for showing off your business's personality and really connecting with your customers it also builds trust and Authority faster and more effectively than pretty much any other kind of content out there audio on the other hand is the unsung hero of content formats podcasts audiobooks and even voice notes are perfect for your customers who like to multitask after
all they can listen to your content while they're commuting or working out or pretending to pay attention in that meeting that should have been an email I don't want to go to school today then finally we have text the reliable friend who's always there when you need to dive deep into a topic not to mention that blogs and articles and social media posts still pull their weight especially when it comes to SEO and sharing your expertise with the World Plus text content is easy to repurpose into other formats like turning a blog post into a
podcast episode or even a video script that's it getting the most bang out of your marketing Buck is the goal and it should be then video is still probably the best place to start as let's say you create a killer video for YouTube well that video can easily be turned into a podcast episode a blog post and enough social media Snippets to keep your followers entertain for weeks and if you're looking for even more ways to grow your business and get more customers and make more sales then you're you're definitely going to want to check
out the video that I've got linked up right here that is packed full of some of my very best marketing tips tricks and tactics so feel free to tap or click that now I'll see you in there in just a second
