all right all right all right good afternoon ladies and gentlemen and welcome to the final video in the first week of the cell Ops program it is Dakota Burford coming at you live from beautiful Las Vegas Nevada um I want to Simply start by welcoming each and every one of you to today's video which is going to be titled the art of influence and persuasion and I want to also simply congratulate each and every one of you who stayed focused in week one and made it to today's video the final video in week one of
the cell Ops program you guys are already head ahead of majority of people that are in this program believe it or not this is going to be an extremely important module that's going to kind of wrap up and build the foundation for you as a social engineer and ultimately a human hacker it's going to be a suit and a super important video so do whatever you've got to do but close out your distractions on your PC place you guys phones on silent grab a notebook and a pen because you're going to want to take notes
and finish week one super super super strong so today's video again is going to be titled the art of influence and persuasion and in today's video we are going to be going through a couple of very insightful things so here's today's agenda one we're going to talk about the introduction to influence and persuasion to the six fundamentals of influence and persuasion three Authority fundamental four commitment and consistency fundamental five liking bias fundamental sixth reprocity fundamental seventh scarcity fundamental eighth social proof fundamental nine misjudgment incentives and ten mastering the art of influence and persuasion so let's
rock and roll with part number one and introduction to influence and persuasion now persuasion is a skill that can enable you to influence a person's beliefs attitudes intentions motivations perceptions and even behaviors right persuasion is used in presidential campaigns it's used in elections it's used in Sales Management influencer roles marketing advertising promotions and quite frankly guys it's a part of our everyday life as consumers and peoples in today's world because we are getting influenced and persuaded every single day whether we see it or not it comes down to you're being persuaded in the actual clothes
that you wear the brand of the clothes that you wear you're being persuaded on the actual car that you drive you're being persuaded on the watch that you you wear you're being persuaded on the shoes that you're wearing you're being persuaded and influenced at the places that you hang out the people that you work with the people that you hang out with and the places that you go persuasion can be used with good intentions and it can also be used with bad intentions however mastering the art of persuasion and influence can give you a huge
Edge and make your life very very easy when it comes to getting the things that you want out of life now Warren Buffett claims that much of his success came from a hundred dollar sales influence and communication course that he took in college and he also claims that without that course that he took on communication cells and influence he would have never been able to build the 108 billion dollar net worth that Mr Buffett has today and what Mr Buffett says in this quote here is I don't have my diploma from the University of Nebraska
hanging on my office wall I don't have my diploma from Columbia up there either but I do have my Dell Carnegie graduation certificate proudly displayed in my office so what does that tell you communication influence and persuasion is the real key to Warren Buffett's success why he's been able to be so successful he doesn't have his college degree on the wall he has his Dale Carnegie course on influence persuasion and of course sells on his wall so the problem with sales training today is majority of people they they are teaching it but they're not teaching
the elements that actually set the foundation these scientific components that make up influence and persuasion and without knowing these things you can't influence at your Peak potential you can't persuade at your Peak potential because you cannot do something that you do not understand from a foundational and a scientific level it is impossible so without this Foundation you're never going to be able to stack the deck in your favor and make persuasion and influence so damn powerful in your interactions so in today's training I'm going to get I'm not going to give you a few you
know low level tactics I'm actually going to take you through the science of influence and persuasion and set you up for success to where you can understand it academically scientifically and then be able to apply it in your everyday life the principles that I'm about to share with you should be used in all of your marketing efforts all of your sales efforts all of your human hacking efforts I don't care if you're looking to close a 10 million dollar deal persuade a girl to go on a date with you or persuade your kids to do
their damn chores all these foundational components that you're going to be learning today can be leveraged and if you're not using each and every one of them already this module is going to completely change the game for you when it comes to being a master of influence and persuasion so let's start with part number two the six fundamentals the actual scientific fundamentals that make up influence and persuasion and make it so damn powerful now there are six scientific foundational fundamentals that really make up influence and persuasion majority of people fail to leverage all six of
these elements in their interactions which ends up in it ends up disabling them to do their actual job when it comes to influence persuade and of course human hack and if you want to become a master a true Master the Pablo Picasso of influence and persuasion and really Master this art you have to nail and understand all six of these components in every single social engineer or a human hack that you go into and these six components start with one Authority bias two social proof bias three commitment and consistency bias for liking bias five reprocity
bias and six scarcity bias so as you can see off to the right we have influence and persuasion and we have these six foundational pillars foundational components consider this the foundation of your influence and persuasion building this is what holds the entire building up and if we don't leverage all of them the building of course Falls so let's start with the first one at the very top which is called The Authority bias now the First Foundation to True influence and persuasion is Authority and having Authority gives you the power to influence or command thought opinion
or behavior while giving you the power to make commands and almost enforce obedience like you're talking to an animal or whatever it may be so stop and consider this for just one moment would you rather take medical advice from a random person walking down the street or a doctor in an office with a lab coat and a badge who would you take medical advice from if the doctor and the badge and the coat asks you to take a pill would you take the pill but if a random guy is walking down the street and sees
you and tells you to take a pill are you going to take the pill you see many people are willing to be treated by a doctor and a coat with a badge because they are deemed to be credible in an authoritative expert when it comes to Medicine just because they have that coat on and that badge however on the flip side the guy walking down the street who is no one you're not going to want to take a pill from him you're not going to take medical advice from him if he doesn't look the part
are you probably not right so ultimately this is exactly the kind of divide that you would see ordinarily when there is an appeal made to Authority the one who is knowledgeable wins out the one deemed to be more Authority due to credentials or experience always ends up winning in the end and this happens over and over and over Whoever has the most authority of course is going to win the game this means that when you want to appeal to Authority what you need to do is make sure that you find a way to make it
clear that you are in fact an authority on the subject an expert on this subject and a true Force to be reckoned with so in car sales the guy that I buy all of my Mercedes from she walk into his office he's got top producer of the month he's got pictures of happy customers he's got pictures with Floyd Mayweather Mike Tyson all these athletes that he sold cars to and he actually drives an S550 so he drives the car that he actually sells that makes it very easy I look at him as wow he's selling
cars to all these people he's got celebrity people buying cars from him I want to buy cars from him he's got rewards he's talented he's an expert he knows this this is who I want to buy a car from in marketing you're going to need a high-end website you're going to need testimonials you're going to need experiences and you're going to need top authority clients you're going to want some premium press Forbes entrepreneur.com Yahoo finance whatever it may be and you may want some actual social proof or endorsements from an actual celebrity or maybe even
an athlete attorneys a degree from Harvard a suit a Rolex magazines premium press cases One customer reviews picture with celebrity athletes all of this stuff builds Authority for an attorney doctors degrees jackets rewards magazines premium pet press pictures with the you know celebrity or high influential people that all builds Authority trainers you know physical trainers gym trainers nice car huge muscles you know they've won multiple bodybuilding competitions they have a lot of raising clients who went through dramatic body Transformations these are all things that build Authority right so Authority is super super important so let
me show you just in marketing how you can build Authority so if you look at one of our company's sites so let's pull lots of Bonnie up all right so here's the luxolani site you come to this site you're looking for sales funnel you're looking for help with marketing and what do you see meet the elite who have partnered with luxvani we've got Prezi massive company intuitive Beverly Hills publishing Chris Brown radical body Transformations ATI training better PT Surefire local Hendricks Automotive Group Elite results marketing which is Craig bonds deal Prezi on the mark training
Meineke Nick Cooper the DLB Center Thrive Union capital gain tax Solutions rates law science of mine Academy Marcus Oden the NFL player thineezy Dan Lear Tony Robbins is former sales director Aldi Insurance millionaires Jordan Belfort The Wolf of Wall Street U.S health advisors 900 million dollar company smile direct Club BarkBox you see that that is how you build Authority you scroll down you show that we're experts in our Fields you show designs you've got social proof from Jordan Belfort Nick Cooper Bradley Marcus Oden Dan Russ Darrow go down a little more more social proof more
social proof more social proof so Authority is very very important for you guys to Leverage in influence and persuasion so that's one of the keys you got to have your Authority bias on point you don't want to be influenced and persuading if you're not an expert in the subject it makes it very difficult to do your job and get to the result so that first thing that you must nail every single time sales call marketing no matter what it is you must have authority all the time no matter what part number four social proof bias
this is the second component the second foundational component that is going to make you successful and influence and persuasion now social proof is a psychological and social phenomenon when people copy the actions of others to undertake the behavior that they took in a situation so people tend to conform in order to be liked by like or accepted by influencers or society and Charlie monger's 25 Continental biases of common human misjudgment we spoke about you know in our last module the 16th common misjudgment bias is called social proof tendency and this tendency states that you look
at other people their status their group and you act the way that they actually act when you don't know what to do you decide to do what you see around you what you see the people doing around you so if you grew up in a family full of entrepreneurs you're more likely to follow an entrepreneurial path if you're at a party and all your peers start dancing and you're the only one in the room not dancing how do you feel you feel awkward you feel like you gotta dance too because everybody else around you is
dancing even if you suck and know you suck at dancing you know you're going to feel uneasy if you don't do that and you're probably going to start moving a little bit do a little dance yourself right that's the social proof bias now let's say you're a sales trainer and you're looking to grow your business you see a unique ad inviting you to an exclusive training where this Elite internet marketer is going to show you how to increase your business's Revenue sell more courses do less and make more all over a free training and you
see this ad you click on the ad you hit this landing page it asks for you know your name and email address before you enter it you scroll down a little more you start looking around and you're like wow I'm a sales trainer damn Jordan Belfort's worked with these guys I'd love to have Jordan's business ah they worked with Cardone too man cardone's making 100 million a year with Cardone you if I could just make 10 percent of what Cardone use I'd be off to I'd be Off to the Races man this is this is
great and then you go through into your name into your email and you watch the training because there is social proof there is people that you look up to endorsing the particular product or the particular training that you are about to click on so then let's do the complete opposite let's say you know you click an ad you hit a landing page and on the landing page it's blank there's no testimonials there's no social proof you automatically think to yourself ah just another one of these goofy ass people trying to sell me some course and
then you exit the window and you go back to social media and you just keep on scrolling away like majority of us do now let's say you're a sales trainer looking to grow your business and you know you you go through that and you really get to it and you you realize man this guy's got a lot of endorsements and all that all of a sudden you're all into the training not only have you entered and entered your information into the training you pay attention to the actual training because they're social proof you see humans
want to see social proof they want to use the same products and services that their peers are using that's the way it's always worked and that's the way it always will so if you're selling marketing services and the people that they look up to are using your services guess what you have massive social proof if you're selling a product like uh Los who's a you know he's a he's part of the collective his partner Josh owns snow which is a t y I think company they paid Floyd Mayweather a fortune to endorse that company a
fortune why automatic social proof Floyd Mayweather uses its I need to use it too you see what I'm saying people want social proof and they want to use the same products and services that their peers are using so here's some examples of social proof one case studies data driven in-depth analysis of the product or service that you provide to a current customer that's one two testimonials simple short form recommendations from happy or raving customers or previous customers that you have serviced or you have delivered a product to three references long form recommendations with an email
for the viewer to use to reach out to a previous customer and ask about their experience working with you four third-party reviews using a third-party review site can help you add some power to your testimonials because it builds social proof because it's third party fifth premium press being featured on Publications like Forbes Yahoo finance entrepreneur.com really adds a lot of authority and social proof to your name to your image to your business six numbers customer generated profits customers save customers helped customer amounts social media following those things all help with social proof and seventh last
but not least very powerful One Celebrity Association having photos references testimonials from a celebrity or influential people can amplify your social proof by 10x if it's positioned correctly your social proof will amplify by association so me running around with Jordan Belfort that helps my image me running around with Nick Cooper the vocal coach who is behind Beyonce Nicki Minaj Kesha Sierra Harris all these big you know these big celebrities me being associated with that builds me up me being associated with NFL players having them as clients that builds me up me having association with car
dealerships and variety of you know entrepreneurs who own 20 30 car dealerships that gives me Authority in that space social proof in that space right so let's talk about part number four the next pillar of this influence and persuasion Foundation that is the commitment and consistency bias now the commitment and consistency bias is another extremely important foundational component in influence and persuasion people want their beliefs and behaviors to be consistent with their value and of course self-image firstly we tend to view consistency as a very attractive social trait and you know basically indicates that someone
is rational trustworthy stable and you know we all want to be seen as inconsistent and not irrational not consistent and not being able to be relied on right so secondly the commitment and consistency principle is a mental shortcut that we use to simplify our decision making as humans we are given so many decisions to make daily we reduce this amount of decisions by using Pace decision as a reference for related choices the consequences of this cognitive bias is that we act in ways that are consistent with our initial action or thought so we commit to
something or someone we actually stick to it right we also try to behave in ways that are consistent with the image that we portray to others and what the Public Image has for us for me I don't drink I'm professional everywhere I go I don't do drugs I don't dance I don't act goofy I don't act stupid I don't act you know I feel like somebody a client is going to see me at any given time so I act like that right people love to be consistent it is valuable it is you know very important
to be consistent and because of that people will usually continue to follow through even if they don't like it and don't want to continue because they just have to keep their word and they have to be shown as a consistent person for example let's say you asked your neighbor who happens to be a co-worker for a ride to work one day right and it's literally no inconvenience because you both travel to work the same ways and his offices in the same building that yours is and after several drives in which your co-worker takes you to
work it eventually becomes expected and you no longer must ask your co-worker to pick you up he pulls up beeps the horn and he waits for you every morning and you're simply waiting by your neighbor's car you know before and after work each day to catch that ride right effectively the first time they agreed to take you they locked themselves in to a chain of repeat of just constantly and repeatedly being asked for rides and agreeing to do this on a regular basis however they only agreed to do it once right but then they had
to be consistent they had to be committed so it was the right thing to do and they continued to give you rides now you can trick people into doing things for you with this so if you want something such as maybe wanting your co-worker to cover a shift for you or maybe you you know you you want them to cover an entire days of work for you right you may start by asking questions with them building Rapport having some small talk and then you might mention that you know you have a friend coming into town
that you haven't seen in 10 years and this friend is flying all the way in to see you but your boss or your manager says you've got to work and you haven't seen this person in 10 years you want to see them but you just got to work well this person that you're speaking to is already feeling the empathy already feeling the pain that you're going through they're already thinking ah man they're already thinking in their head maybe I can take a shift maybe I can help them maybe I can they've already began they've already
begun to say yes so when you ask them to cover your shift they were already expecting it it's pretty easy for them to do and then of course reprocity kicks in and next time they need their shift cover you're automatically committed and consistent to cover their shift because they did you a solid now you got to do them a solid right so let's talk about part number four the actual liking bias of influence and persuasion now this is one of the most straightforward foundations of influence and persuasion all you need to remember is that the
more you like someone or something the more likely you are to feel whatever you like is actually valuable and the more likely you are to be convinced in its actual favor so to start you are more likely to pay someone do something or fix something for someone that you actually like second you are not likely to pay someone do something or fix something for someone that you just that you hate that you despise that you can't stand third sorry so how do you get people to like you that's the third piece here how do you
get people to open up to you and actually like you as a human being well you can start by mirroring them covertly copying their behaviors until they begin to like you if mirroring isn't authentic enough for you that's perfectly fine maybe you can just simply start by making some sort of connection between yourself and the other party perhaps you make it a point to comment on similar Hobbies a watch a location maybe talk about having a child that's the same age as theirs whatever it's very easy to get through and actually get into that sorry
guys Clicker now now that you have an actual commit connection made with that person you're going to want to make eye contact with them you're going to want to continue to talk with them you may offer the other parties some praise or a compliment on one of their accomplishments you want to act empathetic like you genuinely care about that particular person you care about their input what they think their views their opinions their beliefs and you know they catch all this as a compliment and they fill it and you keep pushing and you know you
generally mean it and you end up being liked right so if you want to be likable you must make it clear that the two of you are on the same side same team perhaps you point out that you will both be working together towards getting you know the other person a car maybe you set some goals togethers from fitness goals maybe you convince them that you will both try to solve problems together you know with each other and want the once everything is set you know you kind of start operating as partners teammates and you
know that really helps so what I would recommend that you guys do if you want to be liked more make a connection with people offer a compliment create a sense of teamwork and that will get you to the goal when it comes to leadership the liking bias the reason why I'm able to leave lead a sales team so well and you know get people to operate levels that they never operated at is because I make a connection which each and every person in that room I tell them hey not too long ago I was in
your position not too long ago I was here too now I know you've got greatness inside you and I know you want to be great I know you want to accomplish everything that they said that you couldn't and to do that mean you're gonna have to be together me and you're gonna have to train me and you're gonna have to commit and we're gonna have to do whatever the it takes to get you to where you want to go now I'm not a nice guy I'm not here to hold your hand I'm out here to
Pat you back I'm here to evolve you into a true human hacker and closer so you can close everything that you want in life and the talent that I'm going to show you through this it's going to take you to a completely different level to where you're not going to worry about a job you're never going to have to interview again because you're going to hold one of the most powerful talents on the planet and that's how to close so that's the connection that I make with the person and then I offer a compliment hey
dude you've done good up to this point you've done very well you know we're rocking and rolling great job you know but we we got to get moving we got to start getting this bumping these numbers up and when they achieve something I give them praise out in front of everybody I give bonuses I gamify sales when somebody does something great and they hit their goal for the day boom here's a hundred here's two here's 300 whatever it may take right and then I create a team of a sense of teamwork I get everybody to
work together I get everybody to drop their differences and become a team to where we can all get to where we want to go together I look after them they look after me there's a sense of teamwork and we feel like our team is the team and there is a bond in that team of loyalty and respect that other teams don't have that's how I create morale that's how I create you know almost cult-like followings in some of these sales rooms where you know some of the times of companies that I've left you know as
a consultant as soon as I leave them their people are blowing me up Dakota we want to work with you you know now that you're gone we don't we don't actually want to be here anymore we want to come work with you so liking bias is very very important part number five let's take a look at this reprocity bias the next foundational component of influence and persuasion is of course we're prostitute now reprocity is a social rule in the human culture that highlights the importance of repaying another person who provides a favor gift or a
concession of some kind reprocity has became so ingrained in human culture today that people will go to Great Lengths to avoid being seen as a freeloader or a moocher and you know they'll even potentially being like shunned from a group like they will get kicked out of a group like you you don't want to be a part of a group and be known as the guy who has uh what David Meeks likes to call crocodile hands soon alligator hands as soon as that bill comes he's like you know what I'm saying you don't want to
you don't want to be that guy and that's how you get kicked out of a circle right so us as humans we tend to want to return the favor when someone helps us out so I fight for checks when I go out to eat and I always reach for the check first thing because that's my duty right now if I take someone out a lot and I'm constantly paying for their meal and they don't reciprocate it starts to build some type of resentment at some point maybe it's a year maybe it's two years whatever it
may be but even though that I don't mind doing it I have the money to doing it I don't care about it and it you know it doesn't make any difference either they're going to go I'm going to go with somebody else over time you start thinking about it why the doesn't this guy ever pay for anything or even offer to pay for anything doesn't matter you know what the level is one person in particular I he hasn't paid for a meal for me for a year and he makes Fu money but I know where
the reason why that is but it's still it builds some type of resentment you know what I'm saying so you know when we want to return those favors to people who help us this can be good at times but it can also lead to poor decisions if you reciprocate business deals based off very very minor favors right however this is a very powerful tool when it comes to influence and persuading just think about this let's say that your neighbor on Christmas walks over to your doorstep Rings your doorbell knocks on the door the day before
Christmas Eve and you come to the door he says hey Dakota good to see you buddy um wanted to stop by I got you a gift and he pulls around from his back this massive Green Box and in that green box you see a Rolex logo right on the top of it and you open it up he gives it to you and it's it's disrespectful to decline the gift because that would be rude so you accept the gift which is an eighteen thousand dollar GMT Rolex and the moment that you shut that door you walk
inside you feel this crazy feeling where you're like I gotta repay this guy I gotta do something quick I gotta give him I got to give him a forty thousand dollar watch I gotta give him I gotta take them on vacation I gotta you're trying to one-up what he gave you because you want a reciprocate of something with more value than he did so one of the things that gets me a lot of deals is I use this reciprocation deal very very very hard um you know when it comes to getting into organizations I have
found the key players and companies on their birthdays I have sent gifts I have sent thousands of dollars worth of jewelry to people I have sent handwritten notes I'm constantly giving and giving and giving and giving and the D the deals that take longer than most deals I can use this bias to get in with the right people in the company that have the influence in the company to influence the decision maker to get to where they want to go matter of fact I even influence people within organizations to get me to the top of
the organization to get me to close the deal and this is how I do it I do it through reprocity right so marketers have been using this component for decades when you see these free ebooks these free product samples free trials free product or free service demos or free live trainings this is what they're using everybody uses it all the time now I know this component seems very simple but don't freaking underestimate the power of this I have closed legit six-figure deals by leveraging reprocity and providing tons of gifts tons of experiences to potential prospects
that I want to do business with I typically open with a gift unless somebody goes through my webinar and schedules a call with me um or one of my reps you know when I was actually taking calls when we first launched it that was different because I already gave them something I gave them a two thousand dollar strategy session for free so I don't really worry about that but when I'm trying to take down a big company or do a big deal I'm gifting my way to the top man every single time and if I
got a trade a ten thousand dollar Rolex to do a 250 000 deal or if I gotta trade 500 bucks to show that I value a CEO's time and I'm willing to pay him 500 bucks just to show up on a call with me for 60 minutes so I can close him on a six figure deal I'm all in so listen guys give give give ask close that's the process you want to give the more that you give the better that the relationship becomes and they will literally work for you if you give them enough
and you help them enough that's how you do high-level deals you give who gives a damn if you've got to trade 5 000 bucks in gifts to get a hundred thousand dollar deal to close that's the problem with sales professionals they don't think they know they got a 10 Commission on a hundred thousand dollar deal but they're not willing to put any of their skin in the game and invest in their own deal to make those deals close they blame everybody else not me when it comes to getting a deal closed I'm doing whatever it
takes I'm looking at the analytics I'm looking at the data if I gotta trade two grand to make a hundred grand that's good money return even if I'm making a two a 10 Commission I just traded two thousand to make eight thousand who gives a damn it's about getting the deal done whatever it takes right so that's the key there so recently I had a you know a large manufacturing company on my radar this company was doing over 50 Mill a year in Revenue they had about a hundred employees and the CEO of the company
gets pitched 24 7 365. so I pitched their marketing director at the time who happened to be in a relationship with the CEO we started with closing on a very entry level 25 000 deal once I got involved in the deal I realized you know how much help they really needed it was outside the scope of work that we originally agreed to and I couldn't operate at my full potential and do my best until we address some other matters that needed to be fixed and that was outside of the scope of work so I proposed
that they brought me in as a consultant um to help them figure out all this stuff help them consult with their marketing their CRM their sales team and really build an actual system and focus on the sales operations of the company because they literally had none it was a nightmare and I told them to do that you know I could only do you know x amount of hours a month I think it was maybe 20 hours a month and uh you know I'm a thousand bucks an hour so I told him it'd be twenty thousand
dollars a month now keep in mind at the point that this conversation occurred I hadn't even delivered the deliverables in The First Agreement yet like we were 30 days into this deal and I knew the best way to a man's heart was through his woman right so I built a relationship with this marketing director and when her birthday came around I surprised her with nearly 500 worth of Bed Bath and Beyond the same exact night the CEO of the company was taking pictures of her holding all the gifts and the books that I got her
and uh after this you know he sent me a text and said thank you so much Dakota I really appreciate you and then guess what happened the marketing director went to work I gifted her she had to reciprocate and she pulled every single string that she could she pushed people out of the way she pushed a CEO out of the way a CO out of the way a CFO out of the way and she made them sign the deal and pay me twenty thousand dollars a month so my question to you twenty thousand dollars a
month that giving gifts basically ended up with I may have spent 800 bucks total on the books and everything else that I got her so my real question to you is would you guys trade eight hundred dollars for a two hundred and forty thousand dollar a year income from just one single Consulting deal I mean that's the power of reprocity and if you want to know how I've got six of those exact same deals this is how reprocity I use the hell out of it and almost every interaction that I'm involved in all the time
so don't let this down because it's a super valuable component here now last but not least let's talk about part number six the scarcity bias which is another very very very important bias that you guys can leverage and you guys should be leveraging in every interaction that you partake in so let's talk about this last but not least let's talk about it so the final final Foundation that we're going to talk about today when it comes to influence and persuasion is something called scarcity we all know what scarcity is but scarcity refers to the supply
and demand right effectively the more regular or readily something is available to someone the less important that it is so you can often see this with material items when people launch limited edition chairs limited edition you know game boys limited edition watches that are a different color different spec and their limited production people actually pay way more they chase they do weigh more and there's demand around that right so people chase that which moves away from them and they always have and they always will why because people don't want something that's common they want something
that's exclusive they want something that's limited they want something that's special and let's be real we all want to stand out now you're probably wondering hey Dakota how in the world does you know this Supply to influencing and persuading someone well the answer is pretty damn simple you need to make sure that that you convince them that you are in demand you are the prize you have the talent and you bring the talent to the game they have the money everyone has money money is easy to get talent's not they got the money you got
the talent they need the talent and in order to get the talent they got to trade the money to get the talent right so you are only available as long as you wish to make yourself available this instantly increases your value you can do this with anyone reject the first attempt to do a deal together push them away in the dating world don't close on the first night be an actual gentleman take her home on the first night and hang out watch a movie but don't try to close and then when she's texting you or
when you're texting him don't be so needy don't reply to text messages right off the bat wait an hour so now I personally put deadlines on every deal that I do and I use scarcity in every single deal that I do and the reason why is you know our most most popular service is sixty five thousand dollars it's a pretty high level commitment to sell and I'll often incentive base close a prospect by just simply saying this hey John I'm going to let you dictate where this relationship goes I'm going to shoot you over this
agreement it's going to be discounted from 65 000 to 45 000 but here's the damn catch the deal is going to have a seven day window on it if it is not signed within those seven days I can one promise you that I don't know if I'm gonna be able to service you personally and two if I can it's not going to be for the 45 it will be for the 65 so can you make this a priority because what I'm not going to do is I'm not going to chase you the hell around if
I have to chase you around to make this a priority to make growing your business a priority dude we're not a fit for each other nothing me God Donald Trump or anybody else can do to help you because you got a mindset problem you got a mentality problem and I'm not a psychologist right so that's how I would do it now scarcity is a very powerful tool and if you learn to use it correctly you know in week two of the sellops program I'm going to show you how to apply all this scarcity covertly and
incovertently in your human how can human hacking Alchemy scripts so you can apply scarcity with ease and all of your interactions but everything must have some scarcity to it so let's take a look at the recap of the six foundational components here that make up influence and persuasion and all of your human hacking efforts you must know before entering the interaction how you are going to leverage all six of these foundational components of influence and persuasion the first question that you must ask yourself as a social engineer is how am I going to leverage Authority
in this interaction to make the subject perceive me as a authoritative figure an expert and of course a force to be reckoned with that is the first question that you must ask yourself second you need to ask yourself hey how am I going to leverage social proof to raise my status and force the subject to chase me third you must ask yourself how can I leverage commitment and consistency in my interaction so I can show the subject that I am rational I am trustworthy and I am very stable four how can I Leverage The liking
bias so I can make sure that the subjects are in sync that we build real Rapport and everything is managed and scaled in a proper format fifth how can I leverage the reprocity bias so I can make sure that the subject feels the need to give back to me after I give to them or give my time to them or give my expertise to them or give my strategy to them how do I make sure that they want to reciprocate that and sixth how can I Leverage The scarcity bias to show the subject that I'm
the prize I'm limited I'm in demand and everybody is fighting for my time if they don't do a deal with me their competitors will there's the six questions that you must ask yourself and these six fundamental components of influence and persuasion now you're going to need a game plan for each one of these foundational components and if you want to dramatically increase your influence and persuasion abilities you must leverage all six of these components so you can stack the deck in your favor and make your human hacks inevitable if you miss one of these components
you've decreased your influence and persuasion by literally 20 percent if you miss two of these components you've decreased your influence and persuasion by 40 percent if you miss three of these components you've decreased your influence and persuasion by 60 percent therefore 75 percent of professionals and sales are operating at 40 percent of their potential because they are not hitting all these in every interaction now I use these in every single interaction and I leverage every one of these components in all of my marketing efforts all of my sales efforts all of my leadership efforts all
of my training efforts and mastering these three component components and constantly asking myself these questions that I asked you on the previous slide has made me super powerful and able to influence and persuade entire companies teams when something goes wrong and at the one company I'm at right now when it comes to Consulting when something goes wrong in another department you know they bring me in they call me the morale guy they want me a part of it they want me to lead it they want me to control it because it's what I'm good at
so when blows up or something needs to be done I'm constantly the guy that they want to bring in and do it why because I can influence I can persuade and I can move people I can get them to take actions that other people would be super Brash super hard with them and just have resentment for them I can lead and the best way to lead is to make your people super successful if your people's lives are getting better year after year from a ten dollar an hour employee all the way to a half a
million dollar c-suite employee no matter what the circumstances are if they are growing if they are progressing they will be happy that's how you tell if somebody's a real leader based off the people around them and how their people succeed I'm not worried about me anymore I'm not worried about Dakota Dakota you know what drives me seeing you guys win seeing you guys posting that Facebook seeing you guys buy cars that you thought you couldn't afford a year ago see you guys traveling coming to the masterminds enjoying yourself seeing some of you guys make more
money than I've ever seen people make in such a short amount of time that's what empowers me that's what I live for that's my passion right to see you guys progress so the reason why I say this is because I use these components to do all of that I use Authority I use social proof I use consistently consist commitment and consistency I use liking I use reciprocity and I use scarcity and everything that I do 24 7. all the time so I want to get you guys to be able to commit to me and most
importantly to yourself that you're going to be able to start leveraging all six of these foundational components I don't care if you've got calls tomorrow if you've got calls today I want you to start asking yourself these damn questions and download this slide below this video and make sure that you remember these questions if you don't want to download the slide Print It Whatever get your notebook out write these down and post them on your wall and start making sure that you're leveraging in all your calls now in week two I'm going to show you
how to do all this so you're not going to have to worry about it but it's something that you can remember and you can start using right now but in week two I'm going to show you how to take all these six components I'm going to show you how to create a human hack and Alchemy script based off everything that we learned in week one to where you can literally human hack your way into anything simple as that so again as we talked about in the first video of week one I wanted to Simply go
ahead and reward you guys for completing this so with that being said if you go directly below this video you're going to notice a gold giveaway Link in the homework section go ahead and click that link complete the action steps in there so you can enter for the actual giveaway and of course we announced those winners live in the Facebook group but I wanted to put this at the very end of it to see how many people would actually make it to the end of it and believe it or not you did you did okay
as far as the the first group of people that came through this you guys did pretty well I would like to increase those numbers to get 90 percent of people here but some people fall off unfortunately and I can't control that so go ahead and make sure in the homework section that you fill that bad boy out that is your main homework from today go down apply for that check out the resource center or any action steps that are in the homework of course take care of those and uh yeah enter for that giveaway and
then once you enter for that giveaway um you know post a comment in the Facebook group and just let us know what you thought about week one literally think about it like put in the Facebook group what you honestly learned from week one what is the biggest takeaway what is the most valuable thing that you took from this and applied in your life that made instant results so we can mark this module as completed thank you guys again it's been an Incredible Journey on week one week two you're going to be hearing a little bit
more about me since we've set the foundation with me week three four five six seven eight nine ten and eleven twelve you're going to start meeting the collective on week three we're going to be bringing in my right hand guy one of my biggest success stories Antoine Webb and he's going to be killing it with you guys with our corporate sales expert Mr bright Harris and those two are going to be doing some objection training that you guys are going to get to see live we're not going to teach you some documents we're not going
to you know tell you a couple of little lines to say we are going to get on it role play and actually do it take each other through presentations get to the objection overcome stall re-loop and get to the close and show you guys how to make some real money so again week two is going to be insightful week three is going to be insightful but I I I'm serious I want to congratulate all of you for sticking with this and thank you for being a part of this journey joining this journey and I look
forward to seeing each and every one of you evolve into true human hackers be great and I'll see you in week two talk to you guys soon
