do you know how some people have fans and other people have fans there is something deeper to Taylor swi fandom something guttural something instinctual something so magnetic about her brand so rooted in identity that it makes people act like [Music] this and I'm not a Swifty more on that later but it makes it even crazier to watch this fan Dynamic from the outside but Taylor Swift isn't the only one who has this kind of impact on her fan base there's Trump Lady Gaga Nike Disney I mean this is mouth frothing tattoo getting fandom so what
is it about these brands that lead to such loyal communities how can it teach us to build a magnetic personal brand and what do 9 fo tall blue guys have to do with any of [Music] this do you know who I hate the most out of any movie villain ever quir from Avatar in the movie here's the head of the RDA which is the Earth Force task with going to this beautiful planet called Pandora and milking it within an inch of its life for precious resources even if it means killing all the local Nai people
and everything they hold dear I mean I hate him I hate him I hate him I hate him when I got out of this movie I remember feeling so fired up I mean you do not with the tree of voices not on my watch and it was weird because it wasn't common for me to feel this way after a movie it took me a few years to realize why to be magnetic you need need a joker to your Batman a Regina to your Katie a drake to your Kendrick what I'm saying is that you need
an enemy and I'm not talking about the guy who haggled you on Facebook Marketplace for the mirror and then ghosted you when you agreed to his low ball I mean he for sure has a coming but no not a person I'm talking about an ideological enemy the reason I felt so emotionally fired up at quar is because he's not just a guy he is the embodiment of an ideology corporate greed qu was written to represent this concept and that is what makes want to squeeze his viny little head till it pops this is how all
of the best movie villains are written Dr snow from The Hunger Games represents the ideology of author author auth authoritarian author Dr snow from The Hunger Games represents the ideology of authoritarianism yeah Gilead and all its upholders from the hamid's tale represent patriarchal oppression Professor Umbridge from Harry Potter represents bureaucratic ail she's just behind quar on my hater meter God a hater we hate them because of what they represent and that makes us love the people fighting against them even more so how does all this tie back to Taylor [Music] Swift if you look closely
Taylor Swift has used the exact same strategy in her brand Taylor's whole career has been built in opposition to an ideological enemy the cool girl if you are like me not a Swifty let me give you the law she was bullied in high school for being different the whole reason I started writing songs was because I was alone a lot of the time and uh you know I'd sit there in school and I'd be hearing people like oh my God this party we're going to is going to be so awesome on Friday everyone's invited except
for her over there this enemy the cool girl has been built into every facet of her branding she tells this story in interviews I got teased a lot and I got made fun of a lot and I you know went through periods of time where I didn't have friends girls like say things about you behind your back and then backstab you and it's fun all that good stuff she talks about the concept in her songs you know like she wears short skirts I wear t-shirts she's sheer captain and I'm on the bleaches so yeah t
us with fans are right or die for her cuz it's not just about Taylor it's about being united together against something bigger something that she has made very sure that she represents if you love Taylor Swift you don't just love Taylor Swift you hate the bullies and the doubters and anyone who made you feel silly for loving what you love or being different and this this is a feeling that we have all had before on some level we have all been victimized by the cool girl how many of you have ever felt personally victimized by
Regina George by finding an enemy Taylor assembled all the people around the world who know this feeling and gave them a place to fit in together with a common foe you know what that is that's a community that's the difference between a fan base that's lukewarm for you or a fan base that will get your face tattooed on their face and every person or brand that people give a about use the enemy effect Trump's enemy is the lame stream media so if you love Trump you don't just love Trump you hate traditional news media Outlets
Lady Gaga's enemy is Conformity so you don't just love her you hate the way that Society tries to drum the individuality out of everyone the best brands use this too Nike's enemy is apathy apathy in athletic Excellence but also apathy in the face of Injustice which we saw when they took a stand with their Colin Kaepernick campaign during BLM Disney's enemy is growing up which comes through in the way that they build World in their movies with childlike wonder and the kids are always the heroes when you move through the world with the knowledge that
you stand against an enemy and you let this filter into your actions the way you speak your content and your beliefs people will be drawn to you you will become magnetic but why what's actually going on here what's the deeper reason this actually works when you establish an enemy it creates an us first them Dynamic you're a Swifty or you're not a Swifty you're a little monster or you're not a little monster you're a Nike fan or an aded Des fan this ingroup outgroup identification Taps into a deeply rooted human trait the need to belong
from an evolutionary perspective back in the old cave days group affiliation was critical for survival being in a group gave you an evolutionary Advantage if we didn't have people around us with the same values helping us hunt and child RAR and keep the cave lights on we would get koed by a giant chicken dinosaur or whatever was going on by back then these days our immediate survival is not dependent on group of affiliation we're the ones eating the chicken now not the other way around not so tough now huh giant chicken dinosaur but thanks to
a little concept called evolutionary lag we still very much emotionally need to belong to a group and this becomes even stronger in the face of the underdog phenomenon when you pick yourself against something bigger you become the underdog people love to root for the underdog okay so it all sounds good right but how do you find your enemy so you can be magnetic by the way if you're finding this interesting hit subscribe my mission with this channel is to help you find your thing and stand out and become a category of one so follow along
if you like but finding your enemy well journaling time okay write a list of all the things you hate most in the world this is the opposite of gratitude journaling and get super specific like you know how when you get a haircut and after the haircut you've got all these tiny little hair stuck in your clothing and they kind of itch at you all day get specific now choose the one on the list that makes you the most mad and identify its underlying theme so if it's a person what does that person represent if it's
a thing what does that thing represent for example if you hate those fake Finance creators that tell you they made a quillion dollars in 7 days just to sell you a course then you hate deception if you hate those weight control meal services like light and easy you hate restriction this theme is your enemy so now you've got your enemy now write three ways that this enemy is impacting your people how is it causing pain to them how is it hurting them and get angry about this cuz it's not fair now you have your enemy
in the way that it's impacting your people people's lives all you have to do is seed this enemy into your branding to become magnetic let me know in the comments who your enemy is and hit subscribe if you enjoyed this I'm going to keep making videos to help you find your thing okay bye
