welcome back to business made simple it's the daily business tip designed either make you money save you money but basically move and advance your professional career forward today I want to talk about what is the best word to use in marketing what is the best word to use the word that you should be using quite a bit of and the word is this it is you you is the word that we should be using in our marketing marketing you or your if somebody asked me recently you know do you like this tagline or do you
like you know like this tagline you like this other tagline we can't decide between the two and I said I like this one I like tagline B because it says you your guide to financial freedom your favorite plumber your whatever because why it invites the customer into the story it makes the marketing language about them not just about you we are the greatest plumber ever or your favorite plumber which is more attracted to you your favorite plumber cuz you know I'm gonna get a new favorite plumber out of this I guess there's something in it
for you so use you or your in your marketing language you don't want to overdo it because it's gonna come off as a little manipulative but I want to sprinkle it in there like seasonings so here's today's simple tip go through some of your marketing languages some of the emails that you're sent some of your website see if you can get you and your in there somewhere if you can get a tagline that says your whatever I saw a tagline oh this is your favorite pair of jeans that's pretty good that's a pretty good tagline
your favorite pair of jeans right you and your I think are the most powerful words that you can use in marketing all right here's to good marketing you
