coming up this is part two of the greatest growth hack in the world if you haven't watched part one make sure you do so first and then here's part two we're going to break down the best way to leverage the growth hack and how to actually execute it stay tuned what is Up ab Nation it is Steve p young and welcome to part two of this greatest growth hack of all time where we took an nap making just a few hundred and turn it into a six fig business making over $1,000 in September we ran
the growth hack in January and has grown consistently in September we have hit over $111,000 and for this app alone we've made over $69,000 for this particular app really spending no money on marketing all right as a reminder here are the total downloads 106,000 downloads 800 new ratings 7,000 within the first month of running this growth hack and then we've made over $20,000 in the first 3 months for the entire life of this app mainly the last really this year of 2024 we made over $69,000 with this growth act all right so let's break down
how to actually do it as a reminder for those who Skip part one you want to make a lifetime offer for free so let me show you how to do that here's one of our apps it's one of our smaller ones so happy to do it here just reveal everything so here's where you want to go look this is where your subscriptions are going to live right right here so you can see I'm going to click here yearly and monthly do not tell your developer to put that lifetime offer around here I thought that was
obvious but one of our clients that his developer or her developer created the lifetime offer under a subscription I was like dude you cannot make a subscription for that's why you shouldn't put your lifetime offer here if you want to make it for free okay so a lifetime offer should go here under inapp purchases and it needs to be a non-consumable not a consumable a consumable means you can buy it multiple times so think gems coins diamonds all that stuff but a non-consumable is like a lifetime you buy it once and get it forever or
remove ads you buy it once and get it forever or a meditation pack you buy it once and you get it forever all right you guys get the gist so you come in here lifetime premium as you can see our base price is $25 so here's how you schedule the price change to make it free I'm going to click this little plus icon temporary price change select the date that I want so let's just say it's a Halloween special I'm going to select Halloween I'm going to make it free for just two days so it's
going to end on November 2nd hit next make it worldwide have to do that by the way and then choose zero as your next thing and then boom you're done next here and then app advice will know that hey this app is going free on this particular day or IND the app Santa schedule it around this dat whenever you plan that out schedule it on this day now for app advice you have to go free that's the best way to do it it's free to get promoted on app advice apps gone free but you have
to make your lifetime offer for free don't do the subscription stuff it just won't drive that many downloads it's not worth it all right in my opinion now let's talk about Indie apppp Santa by the way we own Indie app Santa right now so just just so you know as well all right let's get into Indie app Santa real quick so I want to give you some numbers this is one of our apps we ran it app advice on December 15th of 2023 and we drove 10,000 plus downloads we ran the same app the same
lifetime offer on India app Santa a couple of months later in February we drove about 13,000 downloads so really really cool and we actually probably drove a little bit more than 13,000 because I'm not collecting this day number two we drove a little B bit more so it shows you the comparison app advice was free to run IND the app Santa we had to pay a little bit but it's really really affordable and the whole premise of these campaigns is to hack the download so that your organic downloads after the campaign Spike all right so
here's some examples of Indie app Santa right here another one right here this is our app as you can see my Twitter handle right here all right here's the best way to run Indie app Santa campaigns lifetime free that gets you the most downloads humanly possible okay because if you're just starting out you want to really try to hack the downloads right and the ratings and everything else okay the next part and this is for apps that have been around for a little bit and just looking to get a boost in sales well then I
would do the lifetime discounted now what we've seen is anywhere from $5 to $10 is a really good price drop okay and I'll show you some real numbers after this almost a huge separation I should really make this a number four because I don't like it but if you really don't want to do lifetime then you can do yearly discounted and you can make that $4.99 to $9.99 obviously remove the trial on this because this is really really cheap and it's discounted make sure people know that this is discounted with no trial all right that's
the next best way of doing it let me give you some real examples so you already saw this where we drove over 13,000 probably running close to 20,000 downloads by making our lifetime offer for free we've done 30,000 we've done 60,000 on Indie app Santa so really great resource for making your lifetime free but let me give you some real numbers for an app that did a lifetime discounted to about $210 so here and we use Indi app Santa because again app advice you cannot do two and three you can only do one so on
India app Santa we can do two and three okay so we did two we made the lifetime just 10 bucks and here's what we saw when we ran the campaign we made over $1,000 by making our lifetime offer for just 10 bucks so we had already run app advice we got the downloads we got the ratings and now we run India apppp Santa at a discount because India apppp Santa is a paid promotion we have to pay to get promoted on there we want to make a little bit of money back right so you ran
app advice for free to get the 10,000 downloads and hopefully more ratings and then you run India app Santa as a parade campaign you discount your lifetime to a affordable rate that can get you some money we found is ,000 for 10 bucks is generally the case here as well all right so if you want to learn more go check out indiea santa.com and if you want to see my secret strategy on how to add a little extra spice and make this campaign really really impactful well because this is public and this is YouTube You're
Going to only have to pay for it all right you have to go to ATMs Academy to see how to actually really leverage this for further growth and that's how we actually took this first initial app to over $69,000 a month we hacked it we did some other things to keep continually hacking it we ran some India apppp Santa campaigns we ran some app advice campaigns along the way and we were able to generate 11,000 close to $112,000 in September my goodness and this is an indie app developer this is insane right that's why this
is the greatest growth hack of all time and that's why this is the best app marketing Chan Channel ever in the world as well all right so hit subscribe share this series with your favorite friend or friend of me all right and go check out ATMs Academy if you want to see the course or if you want to work with us we check out at masters.com all right till next time I'll see you on the next video [Music]
