Михаил Тимочко: Как заработать БОЛЬШИЕ ДЕНЬГИ через свой INSTAGRAM в 2025 году?

This is the most saturated podcast in terms of the number of insights and practical tasks in the field of blogging 90% of blogs do not grow precisely because they do not have a clear answer why people should watch this I flew to Moscow and recorded a podcast here together with Misha Timochka Misha Timochka is simply a legend of online sales blogging well, just a record holder I had money earned from the launch and I thought: "Damn, it's cool to buy myself a Ferrari at 22" I think: "This will be an information reason" and we sat

down with him and thought: "And what should a person do who has 67 subscribers so that he has 100,000 and at the same time he makes very good money from his blog selling goods and services there it makes no difference the blog grows and gives results if it is made in some kind of correct concept in some kind of correct strategy we very honestly sat down and described in full everything that we know so that you can do it Like it comment be sure to comment it is very important for us the team because this

is how we see what was valuable for you and even more on this topic we start filming episodes so don't forget to do it well today I have a traveling podcast I am in Moscow in Russia and today I have here a champion in creating local content Misha Timochka this is a person who well made a huge contribution in fact to me too because in What year did we work with you in the twenty-second year Misha helped me launch the stream one of the launches did with me and then such a big up happened in

my life connected with the blog I have such you know and like a really new level exactly in understanding blogging and from that moment I just started to lead much better so I decided to call you and raise probably such the most interesting topic at the moment this is just like starting to lead a block from scratch and So I want you to share as much as possible everything that you have such a key and I too accordingly the goal is this: this is how a person from scratch with 67 subscribers can become a leader

in his field and with the help of social networks sell various goods and services there it makes no difference yes an eternally relevant niche also very glad to be with you on the podcast for me Arman is also an important person in my stories in general let's for those who see me for the first time let me introduce myself my Name is Misha I am engaged in launching developing my blog I now have my own blog on Instagram it has a million subscribers with Arman we worked in twenty-second year I then had I think 250

or 300,000 subscribers eh you can say I was at the beginning of my path engaged in launches and then I was still actively involved in producing when I came to other people and helped them launch projects for a percentage of sales and one day I was looking for projects for myself wrote to Different bloggers and I managed to get in touch with Arman and I flew to Kazakhstan for a month and a half lived in Kazakhstan and did Arman's launch to the point that I directly posted some stories myself Arman left a phone number and

we made a great breakthrough well there we were able to beat the launch several times in numbers which I think yes which was and for me it was also a big victory and we made a whole reality show out of it and Arman became for me such an important point in My career now super also inspired by you how you grow in the blog and from we have such insights by the way we do n't have a very well prepared podcast just in the moment from insights of the last days I called the content producer

of Arman with the current one and with Aida and asked said: "Look there are now bloggers who focus on quantity they make a lot of rails there are bloggers who focus on quality they Shoot a couple of rails a week but there are really masterpiece films" so with you and Arman I see that you are now growing you have a focus on what she says: "Well of course on quality" yes quality 100% that's why we are now doing only Dvarils a day that's why I'm amazing at this beta that's why you are also in many

ways an example for me in blogging well let's accelerate in general the task is to pump up the blog to 607 subscribers in general look in general it doesn't matter what a person does: Services or goods it doesn't matter what he is going to sell there we just need to create such a media platform for him his own where he will generate all this that is like from scratch to well let's say I don't I know well how much there let it be 100,000 and there so that thanks to the blog a person could regularly

make sales there and so on let's start with the fact that well, no matter how it is necessary or not, super yes, in general, I would put the first point as well as let's bring the idea of ​​​​the Blog to a specific work plan, that is, turn the introduction of the blog into work because most people are at a stage where they have some kind of main activity, these are their clients, the main job and the block is something an extra hour on Wednesday evening, sometimes when there is a mood and in parallel with when

you run your business, at the moment, shoot some stories, an SMS guy comes up to you and is like: "Well, let's shoot it" and you are like: "Well, I'm Doing this now" like this is now necessary, this is fashionable now and like this story yes yes, that is, and 90% of the people I see and they allegedly try to develop a blog, they have not made a decision that they are bloggers, that is, they did not get this job, any job involves some kind of work schedule and a minimum amount of time, that is, yes,

for example, I really love football and I On Saturdays I get together with the guys and play but it is obvious that the life of a football player involves daily morning Runs, two training sessions and so on. I am far from this and also blogging and a person who does blogging 2 days a week is like a blogger and a person like Arman who does blogging 10 hours a day is also a blogger but I would like to bring in a little bit of realism and set some minimum bar that after all, a blogger is

a certain job and the first thing you need to answer for yourself is the question: how much time am I ready to Spend on this, what days do I have for this, do I even decide to keep a blog because this position: "I want to keep a blog" there, like, I will show myself there, I honestly don't believe in it, that is, it's like with training, for example, in June of last year I signed up for boxing, well, I just decided to try it and for the first 2 months I didn't like it at all,

I just didn't like it, but I thought, damn, I still want to master this sport, I Started going now it's been ten months, I've come to this at the moment and I am already there I have certain shifts progress and I understand that it is just a matter of the fact that I box three times a week stably each time for an hour and a half and I notice that each time my punches are more precise I already hold my hands as they should be already if something happens I can basically open a window like

this in traffic jams even you know up to such an income the debt then for yesterday's dinner at the coffee man you May not return well [music] friends my team and I created a special Vision AI content creation assistant this you know this is our product that we are very proud of it consists of three parts the first is artificial intelligence now you go there if you click on the link here here and it will ask you questions you will answer them and get a strategy for a month there or 3 months how to run

a blog and it is free and then You may if you want you can buy the product but it is really very cool useful because after you get the strategy it will break it down for you into weeks into days and remind you every day what to do and this is super valuable this is exactly what Misha was talking about further in this product there is a second part - this a channel where very useful cool information will come out from me from experts like Misha the third point is a Community we will meet in

different cities to communicate with like-minded people and it's all very accessible here are the prices there are two tariffs well in short you will find out everything link in bio just guys this is a really cool product what you are saying I also saw from blogger Artem New he says: "I tell my guys who want to start a blog : "Do you agree that this will become your lifestyle?" That is, like, if you, in short, fit into the story and You want to go from zero to 100,000 And it should bring you money there stably

This is your way of life Well, like, it's like a sport You, like, you can't be healthy there without doing sports at all, without taking some additional dietary supplements and so on That is, there is a complex of certain actions So look, like, here is the first step Which I think is where you started I also completely agree you need to make a decision or not go there And this is also, By the way, normal I know a lot of people who, like, I think that they do n't need to run a block Let's also

describe Do you agree with this position Or, like, now everyone should run a block Well, if it makes sense in your business and you need to run a block In principle, I'm not against at least running it somehow Compared to not running it at all That is, let's say, I do n't know, in many cafes there, yes, it won't be a super growth point there But in principle, it won't hurt You can with this Approach But we are talking about making big results Well, say, tens of millions Then, of course, this is not for everyone

Because when people say that you work as a blogger they do n't imagine what it really is they don't imagine that you wake up in the morning quickly throw together a content plan when you don't have many ideas you call someone and say: "No [ __ ] ideas let's do something else change your mind then you film for 5 hours" I really have a Lot of such stories in my day well in general in my life there are a lot of such stories when I finish filming something there at 11:30 at night or finish posting

something I come home when my wife is already asleep and I know that tomorrow morning she will be offended at me and tell me that I have a lot of work there well in general yes I think that not everyone needs to lead uh come on to someone well to the one who will decide for himself that this is for him that is and in my picture of the world plans a positive assessment lead a block from real Work it differs in whether you have something entered in your calendar yes yes that is it just

such people who supposedly develop the block yesterday Arman and I spoke at Instadium there were 4 or 5,000 people in the hall and well there 90% as if develop a blog at the same time when I raised asked to raise hands who had not filmed stories in the last week there the majority did not film well in general in short the first to decide that everything I am a blogger this is my job and then honestly answer what I have on this resource that is, let's say I have there every Monday completely I devote to

it let's say filming from morning to evening on other days I can be there for example from 9:00 to 12 in general when it grows into your calendar it becomes work specifics such yes the second point which is also before drawing up content plans before ideas before everything is the point of clarifying why I need it and what goals there are in general and understanding because many People blog simply because now it is ashamed not to blog like it's a trend yes yes that is you are so cringe if you don't blog you in any

coffee shop guys with MacBooks will ask: "Where is your Instagram what rails have flown in you ?" And so on and so forth, and as if it were necessary, but again, yes, not everyone needs it, and it’s just that the idea that I want to run a blog is weak; the idea that I want to get the first 1,000 subscribers by September 1st and already receive the first money Is much more solid, that’s why I would answer: “Why do you need a blog?” And then blogs have different goals, that is, let's say there is a

goal to get clients for your services, that is, let's say if you are a marketer, you can introduce a block, so it will be different from how I run a blog, different from how Armat blogs, that is, you take the target audience of your clients and you cut content for them, you will not be a millionaire blogger, you will not have even 1,000 people Watching your stories, 200 people will watch you there, but this will give you three or four clients, let's say, per month for your services, and once when I was a marketer, I

started a blog exactly like this for me it was a tool to get a couple of clients for there, for 100,000 rubles, I don't know, for 300,000 tenge, for 200,000 how much your services cost per month, and this was already very good for me, that is, to decide on a goal, I would put the second step right now, sit down and Write: "Okay, a block is good, but by what time and what do I want to get from it?" And here is what I often hear, yes, this is there a million subscribers, this is the

first idea that comes to people's minds, for some reason I often notice just such a pattern, a million subscribers, some kind of fixation idea that you need to do some kind of extralt and then it's worth keeping a blog there, in fact, this is not quite so, but what I recommend in general to guys who are just starting out is like set Some kind of goal that will be real for you now, that is, you will not break apart, you will not do this for you, not some kind of somersault, yes, let's say so, at

the same time, your brain will not be able to ignore the fact that this money came from the blog and it was, as it were, a profitable action, that is, in essence, a question of such, let's say, experience, you need to create some kind of experience and here, well, really set some kind of immediate goal for yourself now, like I don't know, you have never Sold your services through a blog, make at least one sale, this will really be such a positive shift and you will not be able to devalue it, yes, you will come

to an exact understanding that, damn, it was profitable because, in essence, laziness is the absence of meaning and when people say: "let me be lazy to blog or I don't understand I just realize that they don't have a clear goal" and such a real one on the gradient like you're not this goal that's standing over there and you Can't reach it but the goal that's standing here and you take it and like: "Oh cool it turned out to be a victory" then you set the second goal it's a little further away okay he took the

third goal also took well that is in short I think that fix it for yourself right now just stop this podcast and write down and here's how much I can earn minimally there from my blog in the near future I think that the main criterion is still money in my account Because then the brain will really definitely fix that it was super profitable and you will definitely have motivation to look for ideas to shoot and so on so the third step I would put e work with fears also such a non-obvious thing sorry that we

don't immediately quickly move on to the tools I'm actually always more about tools in life and very often discuss specifically there story schemes content plans I just love it I think we'll get to it in this podcast Well in my experience of people who are trying to start a blog to sell something and in the end they don't do it the first main reason is that they don't do it they don't treat it like work we've come to the second thing is that they kind of approach it but they do it simply because they have

to without a specific goal without a specific plan this is the second point and the third point people have yes people can have content plans strategy that is let 's say she's a pastry chef she looked at three pastry bloggers the format is clear it's clear what to shoot well then somehow some kind of hell happens that well there she shot five tracks and posted three and they didn't go there and you didn't shoot anymore or somehow one shoot was done and the second one somehow wasn't scheduled for some reason I don't know urgently or

there well there and some tracks were shot and not even posted that is in short some kind of illogical thing happens uh well the word hell is appropriate it's like resistance from world that is somehow it does not go and I lived in such a story for a long time I have been in the online world since the seventeenth year I was already engaged in marketing selling services somehow and wanted to develop a block normally develop a blog I will become there well only in 2 years and 2 years I somehow tried but something did

not go and for me there was a very turning point day when I sat down and wrote down What I was afraid of according to the blog why it is beneficial for my brain for me not to develop a blog about cool so I found a lot of unusual fears super for example for example the first fear I had was that I was not good enough in terms of like a person that I then weighed more I weighed 100 kg then this is the period when you spoke very sexually yes yes yes this is now

separately but in short I weighed 100 kg and I thought I would lose weight to 80 then I would have the right to run a block but in Fact I did not lose weight at all and that's when I allowed myself to be like that then over the next 3-4 years I was able to there give me this twenty to lose but if I had waited uh this I would not have waited highly likely the second I had a high voice well for some reason I don't know at 17 somehow it broke for all the

guys there at some age not that now it's super low but at least basically I'm happy with it then I had a lot of complexes because of it and your voice broke yeah Like yeah yeah yeah well I spoke like this and that's why you compensated like that I compensated by the fact that when I went on stories I always spoke like that I'm super ashamed to watch all the stories from that moment I'm ashamed to watch the stories I can just feel how hard you're trying yeah that's exactly how I am and in short

there was a whole list then that my apartment was ugly what next I had a very big fear that real marketers would judge me that is like when You are a normal marketer you behave yeah yeah yeah you are either like an infocygan or you are a normal guy I always considered myself a normal guy they considered me back well in short and it seemed to me that there was some well, like a person who, yes, who decides that, like, it's time for you, it's not time for you, like, some kind of trial will take

place, like, let's say, a hearing in New York, somewhere there, well, I imagined specifically Anton Petrachenko, you know, this is the owner of the Agency Convert Monster, well, for me, well, at that moment, he was such a major authority that I don't know what I'm going to do, call like, Misha, can I, like, yes, you know, I was afraid that I'd shoot something about marketing and he'd see this post and be like: "Are you really going to tell me something? " listen, it seems to me that everyone has some kind of, what's his name, well,

Anton Petrachenko, who, in short, says: "You, you can't even tell me who you are ?" I also have this, I still have it, so you understand, and then I had a very big fear of whether I even have a place in the market, what if, for example, I level up, even if I become three times cooler, so I started actively blogging in 2019, at that time, Portnyagin already had 500 videos on YouTube, in one video he goes to the Coca-Cola company, talks to a top manager, and at the same time builds a house for his

mother, in the next, he drives a Lamborghini through the mountains of Switzerland and Analyzes how someone built a bank there, in the third, he talks to, like, the three most media millionaires in Nur, and I look, that is, there is each issue, and there are 500 of them, it’s like, yes, that is, I can’t even even get close, well, in my understanding, there’s just a gap, yes, well, that is, you know, like Mr. Beast, well, that is, like, each of his videos is much more than everything you can do in your life, in your blogging

career, so I’m Like, “Okay, okay.” partneryagin well maybe some other options maybe like go into what well there into vitality" there is metroshina who by that time makes 50 stories a day she already has 2 million subscribers well like she and she talks about life in such a way that you just want to be her I am like: "Okay okay what other options?" There's Oscar Hartman, he's also by that time he already has 300 videos on YouTube, he's a billionaire, he has 12 billion-dollar Companies that he's invested in, yeah, I'm like, "Damn, what, he's like

a CMS in sports or something, but he's just reached the maximum in life everywhere, yeah, there's also a business youth by that time, who have 400,000 clients in their database, a huge content department, they post three videos on YouTube every day and it's edited, and at the same time, well, they have a bunch of techniques there, and so you sit in all this and think, "Is there a place for me in this world ?" Well, that is, for example, by that Time, Misha, a marketer who moved to Moscow at the age of 17 and did

something pretty well there, well, 100-200,000 rubles, that's 1-2,000 dollars, started earning, and that's cool for 17, I got out of the hostel there, I want to share this, I'm like, holy [ __ ] how is it possible but at the same time we have such a big gap that I understand that well, I will not become either the second Oscar Hartman or the second Business Youth or the third Metroshina or Portnyagin, that there is simply a Huge distance between us and I was then saved by the thought that I do not have to be any

of them and that the fact that I am unique in something is already enough for me to be able to show it and that for many people my personal story will be more relevant than, say, Oscar Hartman, that is, specifically, for example, guys from my school from Dneprodzerzhinsk were subscribed to me who followed how he left for Moscow for whom you simply made a breakthrough there well, it’s not that They then looked from the point of view that they probably envied me they were just interested in how it would end, that is, they were like

that they were watching exactly how it would end, that is, they were like: “How will you come back?” in short, well, they were like that, that he will succeed in Moscow and there were also guys from my university, the Higher School of Economics, I studied in Moscow, I studied for exactly 2 months let's just say how many subscribers did you have at that time so that there were just people By I don't know 300 people were watching me maybe [ __ ] well that's just it too yeah it seems to me one of the same

thoughts that you don't you don't have the idea that the person who is there is huge who has an audience he also once started also one of the points of such thought is there a place for me and so I'm like: "Well okay they are watching me my classmates from the Higher School of Economics are watching me that I will be for them hundred" yes I left like from the university and they are also watching how quickly I become homeless you Know like: "Well come on a little too" so I'm like: "Okay this is my

audience and for them the fact that I sold a site and advertising for 1,000 dollars is more interesting than the fact that Oscar Hartman sold a company for a billion dollars" yeah yeah and there they are watching it like wow cool they can yeah they can discuss it at seminars and then during breaks they are like: "So something there this one to whom did you sell what how is it do?" I thought: "Well, okay, fine, I won't be Any of them, I'll just be myself, Misha Timochka, I'll carry my story, let it be 10 times

worse and less large-scale, well, well, mine, and for some people it will be targeted, it will suit some people." I then found my segment, I defined it like this: high school seniors, primary school students, uh, that is, I'm plus or minus 2 years old, who are potentially interested in what I do, they also want to find at least some part-time work online for 1,000-2,000 dollars, and I really have a lot of skills, knowledge, I took a lot of courses at that moment, I'm like that, at the very least, I'll just share this in the blog,

and at the very least, I'm just a guy like me, but who's a year or 2 years behind me, just so that he can find something useful in this blog, by the way, an interesting life hack is to blog like for yourself, there were a few years ago, you think, like, remember what was interesting to me, it's cool, Write it down for yourself, so that I'd like to see yes well, like 2-3 years ago, yeah, like, yeah, and in short, for me it turned out that the big obstacle was just the combination of all these

fears, yeah, but until they are spoken out, yeah, yeah, when you don’t get them out of these thoughts onto paper, you won’t see them, you won’t realize them, they will interfere, and even now, when you listen, I’m sure there’s a therapeutic effect because even, let’s say, listening to You, I feel something relax here, everywhere, a little bit, because I understand that, like, this is really true, and what’s more, this idea especially resonated with me, yeah, what you’re saying is that there’s some Petrachenko guy, a super-cool expert of experts who knows his stuff, and you don’t

have the right to broadcast your thoughts, your experience, your expertise in some area, because there’s some kind of spaceship that can Say that all this is [ __ ], and so, in fact, my whole life I have content in my head, sometimes it happens for the sake of one or two views, I kind of ignore these there are hundreds of thousands I'm looking and he looked and this is how this person assessed and he thought: "I'm a complete infocygan" or he thought: "Not bad" and everyone has this, that is, and these moments are cool that

she is not the target audience at all come on come on look super let's bring out now Three or four key such frequently repeated such glitches in the head that can interfere and let's give some kind of solution or practice to them I propose to bring out the first one - this is embarrassment well that is, you know, let's say like a lack of comfort when filming yourself that is like I'm talking suddenly the camera turns on and something happens I begin to become wooden unnatural my voice sharply decreases and I begin to not be

myself and Because I'm not myself it is difficult for me to lead a block and therefore I do not lead it correctly this has the same consequences that is I am not equal my block occurs that is because of the complexes that everyone has we begin to compensate for it somehow in something that's how I've been for a long time with schools considered myself stupid that's actually why I went into insights into podcasts because there are smart conversations and it's all a solid complex that I'm still trying to Compensate for so this is absolutely normal

that is these things that is the main thing is to be aware of them and like what would you do if you felt the embarrassment complexes that you had yes what would you advise yourself then how would you what practice would you use to reduce this internal tension well in short I was lucky and I somehow accidentally did what just needed to be done the very first thing is just to write out these fears Because they act covertly and how yes they act covertly and that is for example you may not even know now that

you for example uh well like you're afraid of condemnation there of two specific people or that you don't consider yourself worthy or that let's say you don't like your ears which are there I don't like now now now I'll say you see I found out that Misha will be ideal for us there we just you know we're someone's course it seems to me that we just merged in this podcast now Now I'll finish this thought in short, you won't think about it, it will just manifest itself like the shooting wasn't scheduled, that somehow you didn't

post something in the work, something happened abruptly, somehow there wasn't enough time, that is, something and the reels didn't fly in, and it will just happen like magic in life, that is, but when you write it out, specific enemies become with whom you can at least somehow fight, listen, this is how to set up a camera and see people who are Stealing from you in the building, conditionally, you can add something here, in short, how it works, there is a definition of the problem, what is a problem, this is intention versus counterintention, well, that is,

any problem of yours in life, if you analyze it, it really consists of two parts: intention counterintention, how to get rid of the problem, you need to remove the counterintention, and here's what you say, write it out, write it down right like this, the thought: "Why do n't I blog, these are your counterintentions" And imagine, we stop in life only because of counterintentions, there are no external objective factors that can interfere with us in some way, well, well except for some legislative there and some other basic ethical things like not to cheat there and so

on I mean that to lead a block and the fact that you don’t lead it is not a problem of the external world of some people specialists some expert experts it’s only a question of your Internal world that is your counter-intention if you realize it then it will start to transform and here is the moment when you write them out this is one thing but you yourself are already convinced inside that this is true roughly speaking that your counter-intentions are like because I am not an expert enough you cannot resolve this issue inside yourself like

that of course you need to go to a psychologist maybe yes but what would I Do on well if I were in the place of the guys who sees their counter-intentions I would put a tick on the contrary and think how I would compensate for this that’s how it always works for me well like this is my kind of connection I share it yes I would write: “I am not an expert enough” a dash that how can I really compensate for this so as not to worry about it communicate with super experts in this field

get training in this field shoot some Life hacks and implement them and show real results in my blog then I will really become an expert and will also broadcast this about super and in general I will honestly say in the blog that I a consider myself not an expert enough and I will generally talk about my fear and worries for my audience I am sure that someone will respond to this that is well that's how I would then turn my complexes my these counter-intentions into a superpower let's say so well that's how I think it

Should be re yes I had a similar way that's how I wrote them all down when I got eight or nine fears there uh different ones you can do it right now let's do it like this in the moment uh so that people understand that despite a million subscribers despite 15 million it doesn't matter cockroaches in the head they kind of remain let's openly voice now the counter-intentions that are currently preventing you from making there not a million but 10 ml I don't know well or what is Your goal right now yeah right now that's

how much you would like ideally oh come on now well this is another topic here my counter-intentions yes but the most obvious now bold counter-intention is the fear of being too prominent in our Russian market uh confirmed by the fact that very strongly confirmed yes by the fact that if you well, as if too strongly showed up strongly to you there will be additional attention which is not a fact that you will be able to uh withdraw And in general have a sufficient amount of legal understanding there legal issues and so on so probably despite

the fact that you do everything correctly ethically and according to the law I think that the law is a separate category and also a-a mm there are let's say softer categories that is, let's say well I don't know if you talk loudly about developing blogs make money that is part of the audience well let's say are interested in this As people who watch our and part is triggered yes part of this will rather go into the minus and will complain about you well that is and here as if a very difficult question are you ultimately

right in this or well and I think that my current fears I am still in the process of such a definition because in principle right now we have specifically uh on the market such a situation that uh many live in a state well, as if for now the main thing is not to break anything, now we've been watching for half a year Just understanding how it's all arranged now, how to grow, but if we talk about the beginning of the blog, then I had the following fears there wait wait come on no no no you're

blinking yes yes yes come on I want to use your specific example, let's just say I also have this, let 's say in Kazakhstan too now uh the baton has also been successfully passed on, mass inspections have begun, a certain negative pressure and there we also fall under inspections, well there in the face, yes Directly saying that like your sphere is so quite triggering, yes people complain even it turns out there they write a statement to the tax office about other bloggers like he bought himself too good a car there like check him, well that

is, it's just such a toxic story, well it's clear that the bloggers themselves created it too, well let's now understand how this counter-intention is so we've moved on to a psychotherapy session, well come on, it's interesting, it's real, well that is, we're Recording a podcast not on fools, roughly speaking, but on sane people and we are also sitting here, we are dispersing our interests, that's how we can from here this is this counter-intention that really limits this same pressure, suppression, that is, you are already reducing yourself so as not to be big, but there is

Mr. Beast, you look at him and you see that the guy doesn't have this idea in his head, you can tell by him, well, no, he doesn't have an idea that something will happen to him And he is prime, let's drive 10 million dollars to the area there, let's make a cool movement there, Tesla, yes, I'll give you 50 thousand, well, the guy doesn't have this idea, now what do we need to do so that we move in the same way, be famous all over the world, let's say, how can this be transformed? I think

it should be transformed in my head through the fact that there will be a clear system, and without some small compromises and shifts, so you know, it should Be a completely white system, you know, well, in general, I think any person who does business for he will understand this story that there is always some kind of compromise, let's say, a slider where there is a clear red zone when you split it into 10 IPs, there is a clear green zone and you know and there is always a question there: "And in our offer, let's say,

there is a return, it is simply stated that it is there after several modders" or there is some kind of clarification and let's say somewhere it is Advantageous not to write clarifications there and a person goes as if to such a compromise and in principle any person who is not from a corporation that has an infinite amount of resources but from, let's say, real life, then all this way he sets these sliders, that is, somewhere I don't know there to delay for 10 days there the salary of an employee because the client did not pay

yes yes well and as if it is not entirely correct but you did it there you know sometimes in warming up, let's say, and Instead of saying how I don't know how a robot clearly and by the facts what does it mean there 57% of students note that positive changes in stories you write like you show a dude who is like yo I have 10,000 coverages there after Misha I bought a car thank you well you choose what to show like this this is obvious to show and well as if it is not a crime

it is not even a red zone well like it is normal you showed it from a favorable side there is a real Fact without exaggerating but there at all if you are right in the green zone then you should even there such pages you should for example in the product promise not to say that there like you can make million launches listen I am 100% here I think like well in short total that is this slider everywhere completely move to the green part and this in essence is it seems to me a natural stage of

development because look at large companies organizations Yes like there Coca-Cola and so on why do they have so many rules why do they have so many lawyers everything is right here grown according to the laws according to de that is there is no step left in a step right because it seems to me that they just when on a scale all this was developed they probably also sat and thought: "Damn what to do?" And it seems to me this is natural that is you know such on the same tax on scale yes that is of

course everywhere at each stage you go to this green zone or here's Another example and I had money earned from the launch and I thought: "Damn, it's cool to buy myself a Ferrari at 22" I think: "This will be an infopowan but really all my friends will want to go to my course just to find out how it is " and I buy myself a Ferrari at 22 for my birthday there I unpack it and I'm like: "I bought a Ferrari F8 for 380,000 dollars" well like and everyone is like: "Holy [ __ ]" and

the next year I walk around with this Ferrari like you know like what do Ferrari launches give you are definitely a good expert Ferrari what is the launch formula please and despite the fact that I did n't have a license then I drove it there six times well okay in short that's not the point the point is that you see there was such a move a compromise I understood that I was triggering many people with this I understood that probably for a person who, let's say, is not immersed in this whole lore context of infobusiness

for him this is generally Some kind of infuriating fact like some little brat said something on the phone and, like, bought a fry, I understood that it was probably not entirely ethical and there are many such moments, well, so I admit it and, let's say, then I did it but it was a good move, I hyped it up and it gave me money but I, who makes 10 times more there, he doesn't go for such moves, and look, you know, I analyzed this, uh, I realized that Luxury items that are strongly promoted by bloggers and

as a result create such a deposit of negativity, they gradually accumulate, accumulate, accumulate, accumulate, and when it misfires, even a small one, they come out and this is the accumulated negativity and anger from the audience that lives, well, in a completely different reality, it flies in at the moment and that's why here I would add as a second point a competent PR strategy, that is, PR is how people think who you are. I called one PR person who helps one billionaire in Kazakhstan, I talked to him and consulted like: "And how should I move?" Let's

say so and he said such a cool thing he says: "Look when what is PR in the end for a businessman who is growing a lot yes this is in the end the end result people should uh understand well the first thought that they in short look if there is a question Misha is better for him to be free or in prison so that the first reaction of people is for him to be Outside of him there is more social contribution outside than inside there somewhere therefore some kind of social charitable contribution is very important

that's why I understood why a lot of billionaires of rich companies and so on maintain their charitable foundations organizations social some kind of stories not because they are all supervirtues it turns out because it turns out it's just really such a situation when someone gets very rich some company Some person most people don't like it it's just human supernature it doesn't depend on the country doesn't depend on any other it's just human nature people don't like it when others get rich therefore some kind of social contribution is needed but at least the first stage it

is necessary to remove all the triggering things that can really cause well this negativity yes with on the other hand I know people who well in life are like that really here they have Gucci written here and so on and so forth ... Positive reaction remembering earlier actions I am like: "I gave the parents a house" that's all I understand that the message that I was making was not absolutely like positive yes there are no actions in a vacuum that is, you can add a backstory and context to any action to make it both negative

and positive yes yes you can direct yourself what is good you yourself choose how to present the information one and the same yes I have such uh such a Concept as a thermometer of show-off in a blog and I really try to cut it off you at a wedding slightly broke the thermometer your mercury ran out there in short the essence broke it and threw out and the essence of this concept is this and if the thermometer is at the bottom this is content in which you have problems yes you complain share what I don't

know well let's say there from such a real from the last well let 's say our daughter Yuna just at some point ate poop and we and All in short got smeared not and we are like: "Lord, why did you leave a diaper there?" Well, she's 7 months old, and it was tough, it was really bad for me psychologically, Amali, we washed her off, then we just sat for an hour like, why, yes, and when I show this on the blog, well, you know, people are like this, Misha, well, and this doesn't lead to sales,

it doesn't raise my expertise, but people, well, this is content that lowers the degree, and it's needed Further, when I buy, for example, a cool car, or I have some success, I do a cool launch, or I tell you that some client came to me, this raises the work at the bottom at lower degrees, when you have problems, when some kind of difficulties, when some strange crap happens in your life, you complain to you, you ask for people's support, and they love you more, more coverage, more likes, more reality, you have one with them, yes,

yes, support grows, Connection grows, but it's bad for sales when you have good sales there, they warm up, they buy, but over time, less and less and less coverage, and you remain such an ideal expert that people look at 100 people because everyone else couldn't stand that you have this year of success, you are plastic, everything is perfect, you are so good that I always look and see where my thermometer is now, that is, let's say if I showed some problem there yesterday, then Today I need to go out and show that a good expert

came to me and just show that we live a great life, it's cool, gas, brake, gas, brake, and so, let's say when you were talking about the wedding, I had a day when I understood that it was incredibly showy, but like we have a wedding with bloggers, I give my wife an expensive car and just in itself, you're right, it immediately knocks out the thermometer and that's why before and after that I had a very conscious underestimation of this Thermometer so that it would be perceived normally and really, before that, I showed mostly problems in

my blog for a week because the life of a real person is different from all sides, it is negative and positive, this needs to be broadcast in the blog, returning to what you said, I have now put together a concept for myself of how I can turn this fear inside out and that is, what I should be like for in order to do it boldly, well, there are five times more money, and I Present to you, so first, all dubious concepts should be removed from the blog, that's just how expensive cars are, that's all, that

is, the values ​​should be more understandable to the wider masses, and even if I have something in my life that's, well, kind, it's better to keep it to myself sometimes, understanding that if it suddenly angers someone somewhere, that is, the content should be kinder, wider, second, products should be sold more Dryly and less emotionally, that is, eh, we say that there are such cases, but in general it's not a fact that you may not succeed, there are also negative cases, here are clear statistics, positive, negative, that's where all the reviews are, that is, do it

transparently and without inflating, well, let 's say, lower the level of marketing, transfer it to not only lower the level of marketing, but make marketing real, revealing, just what is there, damn, well, you see, any marketing, it Can highlight, well, and in general should highlight the positive sides, that is, conditionally, when No, well, look, I mean, like, here let's give an example yes I can tell you about my product at the beginning yes here is the first point there we have artificial intelligence it draws up an individual strategy for you this is true none of

this I did not lie but there are moments where sometimes it gives out a strategy that is not exactly perfect and there you have to Press another button like I do not agree to rewrite and well like this is normal marketing well if I say that we will write down an ideal strategy for you and it will happen 100% this is already marketing of that time which has officially ended yes well and you need to feel this balance in general in fact any advertising it in some way actually carries uh a share of lies a

share of lies yes because when people drink Coca-Cola they do not become happier and Santa Claus does Not come like in the commercial and it also raises sugar and in general it is harmful but you see but they are exactly at that moment where you need to stand that is if they said that it is good for health and in general drink it everything is great they would have crossed this line and people are like: "No way" but they are standing there for exactly a second they directed people's attention to what is there and what

is positive for them like so let's say yes well in general now I can finish forming it purely for Myself it will be valuable to me in short broader understandable meanings in the blog more let's say such an open true somewhere drier marketing in selling their products thirdly a very transparent policy of returns and work with dissatisfied people eh I talked to Olya Gagaladze there recently she gives me this advice: "Mish in short here's the best thing I can advise you is that on your course the return should happen" you know like a Person just

said: "Well like I want to return" and we are like: "Everything-everything please a gift from above don't ask for unnecessary reasons there" like ideally the following should come to this that well understandable there is complete legal and financial purity but I try to keep an eye on this anyway and the last thing is that in society there is more benefit from you than harm these are just charitable projects social in such a structure really are not to what to find fault with in Such a structure such an entrepreneur really for society let it be better

to exist than uh than not exist and I would add a point here before all this - this is the quality of the product, that is, here is marketing - it is still a consequence of the product I would have added it a little earlier because in essence if you have a quality product and you provide it at 100% and it is always an exchange with excess, then in general in your reality there will be no Problems and most importantly you will prosper why because you will be confident in it let's say we have a

sports marathon AEL yes that's what Karina promotes we have dragged the product there so much that costs 1,000 rubles Yes in fact there are 5,000 tenge 4990 it reaches the end so that you understand in 21 days 59% of people nowhere such statistics in online training for 1,000 rubles we jerk off like we call people we make autodialers Karina dances so many Reasons we made an application and we have zero negativity in this regard we only have negativity as for there my application glitched, it did that and then we look at them as we look

at these clients, these are the best employees of the company for us who give us feedback and we sincerely love them for the fact that they also help yes emotionally yes sometimes with swearing sometimes with negativity but it speeds up the process of our development and when we started to look at it like this yes in general Because we also used to have a marathon Topimzhir to which we treated a little differently there it was like that we give and we are like: "Well, these are your problems conditionally" and now the client is a customer-oriented

company that's what I heard from such top entrepreneurs there are two simply two key things the first is to be customer-oriented we have Kaspi in Kazakhstan this is Sbank there a billion there 9 billion dollars or something it is worth this is just a global case yes the Director of Lamtadz Mikhail he has a completely such way of thinking that like they are customer-oriented they conduct 100 well I don't know this I just heard yes it's not a fact that it is exactly like that but I heard 100,000 kazdevs every month that is analyze the

audience its feedback simply on the basis of this do everything client-oriented you need to be and employee-oriented everything you will prosper that is just wanted to add that it is important to create a Quality product everything like this I suggest a little here we have analyzed it it seems to me that here is our counter-intention and not to expand because there may be some consequences I think that people have clearly understood how this needs to be analyzed and a solution deduced from there you too then write out the counter-intention for yourself and write out what

you can do how you can compensate for it remove settle it all okay and now back to the line thank you for By the way insisting on doing this thing because at the moment I think: "Oh Arman where are you leading there now" no no firstly it is clear firstly it is clear secondly it was super useful and this was I don't remember whether it was the third point the third point working with fears [music] five subscriptions plus and five subscriptions certificates to dentistry from Aibek I think this is very fat and here are the

People who, as always, simply wrote insights on how they will apply this in life, here they are the winners, friends, in this issue everything will be the same, that is, as always, everything is simple, write out insights on this and write how you will apply this in life and receive generous gifts from us, we continue [music] point four point four I would describe the concept of the blog because simply posting rails, simply taking pictures of Breakfast, simply keeping some 10 stories a day do not give absolutely nothing yeah, moreover, there are even such examples where

people make a million-dollar hit for them, it shot and they wake up the next day and understand that nothing has changed, there are no more clients, they look in stories the same way and nothing happened and the block grows and gives results if it is made in some correct concept, in some correct strategy, that is, it has Some goal yes now I will explain what this means it should be clearly described who you are working for, that is, what segment, who are the people who are watching this blog or who do you want this blog

to be viewed by super second what will these people specifically receive from your blog that is, uh, let's say, some specific information or that is, what is the essence why do they need it that is and not because like well because I will try well because I'm great because I'm cool but why do They need it this may sound like this now they need it in order to, let's say, receive specific sales scripts every day in order to better close their clients or to be aware of all the coolest updates on artificial intelligence and to

be the first to implement them that's how the answer may sound why do people need to watch you super I think I won't lie that 90% of blogs do not grow precisely because they do not have a clear answer why do people need to watch it and here let's practice Such a first question is who am I ask yourself the question: "Look, you don't need to go now philosophizing dramatizing who I am why am I in this life my mission" no just like anyway in the end I'm a blogger that's all Misha blogger so write

who I am are you a dentist or an accountant or a businessman no need here I am a manifested personality who, without dramatization, people don't care, ordinary people should have everything very clear, Okay, for whom am I, that is, and remember your, let's say, you know, clients, people with whom it was great for you to interact, or if you didn't interact at all with clients, who else would you like to interact with, and describe these, let's say, clients on an A, yes, like, here's a five-point school system, remember, who is a client on an A,

it's great to communicate with him, it's great, and everything is super, yes, for example, I have a podcast now with a client On a A, here we go, we have a structured understanding without fluff, and so on, yes, here's a visual one, okay, right now, stop this podcast and write this down because it will be super useful, and after that we'll continue, now look, when you understand who you are for, for whom do you take a point of view, that is, take the position of the one for whom you are and think about what would

be interesting for me to learn from myself and write out this, this, this, and this, and then it seems to me that it will go, And here let's immediately practically consolidate it on our examples back-so that this podcast was also you know the most useful for us let's take you apart here who you are well I'll start with the second question and move on to the one in general who watches me I'm mainly watched by people from 20 to 30 years old who want to start somehow earning money online then I am, accordingly, a role

model a person who went from living in a hostel to now earning money and I show Actually all the life hacks how I went this way and how I am growing now what specific benefit I give that is I'm not just telling my example I have a specific area this is Instagram launches and in this area I share specific practices chips schemes content strategies that is and people get specific applicable things super cool and now look let me share my experience here what I think is Important people remember only what is repeated for a long

time here you don't need to count on one flown reel that will change your life this will never happen in my life there were a thousand flown reels this is not life changes a lot life changes only what is repeated for a long time for example this podcast I have been drinking it for a year and after a year some people are like: "And you make a cool podcast" and I realized that for something to happen you need to repeat it for a long Time for example and let's say this is who I am I

am a blogger blogger dash entrepreneur this is my positioning for whom I am for entrepreneurs experts there semshchikov specialists in short everyone who is engaged in content so now they are kicking us out put likes in general tell me let's go somewhere please decide and just now we ran out of time for the podcast studio and we were already kicked out but the people who are filming after Us thank God they recognized us Misha or rather well yes I managed to get another 20 minutes at home an example of how a personal brand also helps

in life because there is huge loyalty listen look come on so now I will continue about myself and so I think I look from their point of view and I think what would be interesting to them it would be interesting for me to tell them in the sense of offering some ready-made ideas solutions we made a rubric rubric Arman, come up with an idea, in short, and we are Filming this column now and have already filmed it 10 times, so that you understand, it does n’t fly in at all relative to those views of mine

that may be, I know what I can do to make it go in, post my children to kiss them and also my wife so that she kisses me in Edwen, in short, and that’s it, we’ll get 10 million views, I know, but strategically I don’t need this because, well, there’s no point in this, I won’t sell diapers tomorrow, I’ll work with entrepreneurs, well, yes, yes, Okay, no, I mean, maybe I’ll do such a business but I won’t sell it myself, yes, let’s say for sure, and now look, I’m doing this, I have a goal now

to do this for at least a year, and in a year, people will know that I can come up with an idea, that’s my position, so look, it’s important to think in columns, it’s important to think in terms of cumulative potential and not expect one to change your life by 180°, so look, let’s start up a few columns for you right now, if they Respond to you, you’ll really be filming them, by the way, the audience will understand how to do this using this example, and we will have practice at the end and that's it,

otherwise they've already given me a lot, it seems to me, let's go, okay, look, let me introduce it into the general context now, now we'll go into specific ideas, I was steaming my contexts, well, I just want you to understand what's going on with me and what my content strategy is now, my approach to content, what are rails, there are Stories, there is Telegram, there is YouTube, I have it laid out so that stories and Telegram are for my daily communication, contact with people, rails, shorts, in short, all the short content to attract attention, YouTube

subscriptions, actually, for warming up, once a week I drop some useful master class and there, actually, I warm up people, let's talk now, specifically in the context of, say, short content, yes, shorts, specifically to attract an audience, okay, okay, yes, yes, yes, Everything is super, look, your audience is precisely the people who want to make money online, okay, everything, let's go, first of all, let's go, if I were you, I would add storytelling to you have a lot of archival footage you really have a lot of ringing content that is, this is the kind of

content that attracts attention like from a hostel to a person who owns a Ferrari Urus with all this social evidence I think that once a week you need to do Storytelling related to your life or there about there it can be you know storytelling there about fatherhood storytelling about business storytelling about the fact that you started looking for a team storytelling about launches about how you started the numbers and what they are now because it is recorded in short a story from life stories where you take write down the text voice it and just overlay

archival footage they are there this is easily scalable content this can be Done without you yes let's say the second is the first rubric you can also take this for yourself as what are the consequences of this rubric it will reveal you as a person and lead you just to your favorite context really people will always understand who you are what you do what you live what everything is like for you well it is clear the second rubric: "I would be in your place" you have very sound ideas and you scan the market insightfully, you

see all these moments, if I were you, I Would broadcast from the position of trends, yeah, and confidently say: "Well, damn, Misha, who if not you, you are exactly the guy who, as you said, his name is the owner of the agency Petrachenko, do you understand now, Petrachenko?" You have to confidently tell people how they need to move in this regard, but you will do it really sensibly, that is, based on experience, based on market leaders, predict some future trends, I would make a kind of, Uh, column where you throw in life hacks, insights, trends,

and which will be relevant now or in the future, very briefly, one thought, yes, like the time is coming for subscriptions, I explain why 1 23, everything, send this video to someone who will find it useful, what are the consequences of this column, if you do it consistently for a year, people will see you as a transceiver, a person who tells you how to do it, it definitely goes into the piggy bank of the launch formula, so I think this is the second column For you, it can be like I don’t know, but share your

expertise in your field and broadcast confidently, you yourself can only afford to broadcast confidently, even I see from Misha that he is like that, too, like yes, like I can tell you like yes, it’s normal, as if even you doubt it, there is such a thing, yes, probably normal, well, a little, let’s do it like that, yes, not normal, it’s normal, in general, it’s already normal, yes, everything is fine, super, you like the second super rubric third rubric carousel with lifestyle I explain why in short Unexpectedly zoomers and do not look at the meanings but

look at the vibe what is the coolest vibe next to a person for me an understandable example and let's take Imangadzhi yes you saw his account there is clean yes you scroll through his posts and see how he runs how he trains how he produces drinks how cool he is some girls nearby some Prvт jetт then he plays in a Maybach uh this Nintendo and you get his vibe and you Basically scratch his reality yes damn it's really cool that you said that you know this guy who dips his head in a bucket shamed with

Mr. Beast he just had a code yes yes and he is also an infobizer that is he has a course on for coaching and in general the post of this guy who dips his head and he sells it no idea I'm also in shock that is he still has semantic rails where he talks about how to run an Instagram I also subscribed to him And the most interesting thing is that 90% of his content is this kind of vibe of his life where I am and he is now growing by a million a day collaborating

with Mr. Beast this is our online courseworker who sells I was also stunned and this really confirms the idea that you are saying there is zero meaning the pictures are 100% beautiful and the vibe is 100% so I will now, for example, add my own kind of vlog every day and look at me at the moment I have Carousels where I post a photo selection every week on Sunday and sign Mr. in Kazakh this means life is just such a post it is visited stably by 300 dash 400,000 thousand people for me this is considered

average but there are not many likes there I know these moments but I know what will happen in a year in a year people will want this vibe when buying any of my products and services yeah and now people think through Vibe and they also need to Convey this now brands this is such a new marketing give you a certain state that is when you take some brand you buy a state and not what characteristics you have Urus you arrived in it you figure out how much is what battery or what kind of windshield washer

costs no you bought audacity you bought coolness you bought this that's the same thing you need to do damn I just put it in my head why Experts who just shoot conversational content in the studio at home with a good angle with a bad one it doesn't matter with any why personally they don't touch me and why do I almost all of them almost all have weak launches although they make well super top content super valuable with editing there in general super I just look and it's not clear how this person lives and what it

gives him this is just super on the other hand this guy who just dips his head in a bucket of water and Lives shows a cool life without telling anything practically how and what is going on well there almost doesn't teach anything exactly in the content I am like: "Damn, I want it so much" like I subscribed to it a year ago, just watching videos like this just for the vibe was great for me, I just had a thought that had been brewing for a year confirmed, I often verbalized it and it just came to

me, well, you and I will finish the sections now, but I Think we need to finish our podcast, look, guys, practice, you write for yourself now at least three sections, I recommend storytelling, and the second is some kind of expert ones of yours, specifically from the point of view of, you know, like, you have some kind of story plus the actions you have taken and you share them using this as an example, and the third is, let's say, some kind of vibe or something like that, your life, it's just such a basic thing, well, and

the fourth is okay, cases, if you Will sell there and you need to sell, post success stories of your clients, good experience, and so on, all this is such a base, but you still write sections that you will patiently implement, they will not fly in and let them not fly in, it's not a big deal don't expect super results this is all done gradually smoothly and now having finished finishing our podcast stupidly because we unfortunately didn't have enough time it means there will be a second part after Some time come on I agree to it

can I finish the final step I think it will be very valuable to people give me 3 minutes I want to finish the topic of monetization in short you did it let's do it just great let's do it next time can you please let me try if anything I'll cut it out super specifically quickly what needs to be done here you shoot this how to get money the first shoot one single video the seller for 20-30 minutes which tells how to make a Complete transformation in your field well for example how to lose weight up

to 50 kg how to pump up an account to 10,000 subscribers how to make the first hundred on investments record this video and 10 minutes from this video let's say 20 minutes of content 10 minutes should be in it sales this video is your main video which you send to everyone then sharpen all the content if possible on the fact that watch this video in all rails in stories periodically Send people there this video will collect applications for you further with these applications you correspond send them this video they watch and through correspondence close on

actually on sale so you can sell yes if you have up to 100 applications if you are just starting a blog a good goal is to have at least 100 applications per month for your product then you can correspond with them personally assign a zoom and sell if there are more than 100 applications you can already connect the Sales department you can already connect something more complex this scheme is already enough one selling video correspondence in direct calls so that your content does not happen just like that but for something and the most important task

is uh so that you get real money this is to make content you can go into what Arman has a cool long-term vision by the way I also also expand also try to think that I like plans for the year but when you start it is very important That you have at least 5,000 shadow right this week someone would pay you so that for the brain it was real yes therefore in addition to the fact that you have a task for the growth of the blog for content for strategy you should always have a task

for collecting applications at the moment for correspondence with them for sales and in this combination it will work let's summarize everything that we told first treat the blog as a job second set clear goals by what point What you want to get from it third - write out the fears that interfere counterarguments internal counterarguments and think how to solve them we clearly devoted most of our time to this so far very honestly yes fourth write out several key headings in short content in the rails that you will do this can also be duplicated there VK

clips TikTokShores and then make one long video where you will bring this uh all the traffic and from it collect Applications to sell here briefly recorded the course listen I think in terms of benefits this podcast was more valuable than some courses 100% Misha we have a heading at the end people write insight and how they will implement it in life what we can do for this give from you from me we can give uh just like that uh we spent 3 days with the team writing out the full scheme of my launch all the

stories uploaded all the videos uploaded all the funnels uploaded I have such a big world file I can Just give it to people everything is ok and this is for whom I think everyone I can everyone ok what needs to be done uh let's let them post uh stories tag us and for each such story I will send a link only you don't miss it otherwise they will write to me later I won't miss it I will put an assistant in for all this you promise yes and now let's go and some some now look

at this yes this is for everyone who posted the story this is cool but we usually have some kind of super valuable Solid physical as a rule sometimes there are well some kind of certificates for there ten let's say this so here's what can be submitted in short let's for insight uh let's give it we will form it with Arman now top 10 books in blogging in launches in marketing and you will get one of these books super well how many people 10 10 people we will choose 10 books maybe it will be one I

recommend one let's choose the book Launch it is the coolest fundamental basic Another association with you and it will be a cool gift it seems to me that everyone who will be engaged in launches blog and so on should read this book that's all just for the insight and comment thank you very much thank you very much let's run just run [music]