let's recession the value of sampling so something is simply obtaining information obtaining data from a group of people but ideally that group of people will be representative of your target market and they will be representative of the particular Democrats of your target market in terms of genders or in terms of ages now the general pros of sampling well firstly by doing sample your age your decision-making possibly will speed your decision-making up because you might not be able to find out information from every single one of your target market because that's too expensive and will take
too long so what I need your decision-making book make it perhaps more effective when you make those decisions about your products and about how usually potentially marketing also you might find within your sampling if you have got a representative target market or Democrats who might help find out certain trends or certain fats that you could exploit and you therefore have a competitive advantage compared to your rivals thirdly again if it is representative then you should give you a broad range of opinions which will support number point number one and number two but there are limitations
to sampling well firstly clearly it depends on the sample size the larger the sample size the better also will depend on how accurate the representation is within that group of people so just to put it in their larger sample more accurate representation will be better for decision making I hope that helps I'll see you of annex sesh [Music]
