all right so I'm going to ruffle a few people's feathers out there and I don't care because I want the small channels out there to be able to succeed and I think there's a lot of advice going out there from the gurus that are actually hurting small channels it's hurting them getting subscribers it's hurting them getting watch time it's hurting their chances of getting monetized now this channel right here live video school is a newer channel it's under 9 months old and we've been able to get monetized in under 90 days we were able to
get to 19,000 subscribers and well over 50,000 watchtime hours on this channel and it's not from following what the gurus are saying that you should do so you probably want to know what are those things I've got three of them for you and I'm not just going to leave it there I'm going to actually share with you what we've been able to do and I'm going to share it with you on how you can follow this strategy all right so I've got my handy dandy little whiteboard here and uh that's a blues clu referen by
the way and yeah so we're going to start with some bad advice we're going to start with the first one and that is shorts now let me just say not all the advice out there is bad but the ones that are saying to grow your channel to use shorts yes I think that's bad advice all right so let me explain on the YouTube shorts before I get a whole bunch of hate in the comments from people that love YouTube shorts if you're trying to build an audience of people that are going to help you get
watchtime hours it's not going to be through shorts all right the other thing is is once you have shorts viewers or subscribers they're looking for more shorts for the most part now there's going to be a few exceptions here but I'm here to tell you it's going to be hard to get views from shorts viewers and a perfect example of this is I have someone that's going through one of our trainings and she started her Channel using shorts and she has over 8,000 subscribers and now she's struggling to get 150 to2 200 views on her
long form videos but she's got 8,000 subscribers doesn't matter okay the problem is is they're signing up to get shorts all right so the second thing I want to share with you right here is editing for retention meaning you are going to be editing a video to keep things moving right to have sound effects coming in and a whole bunch of text flash up on the screen we used to do that on our other channel brand creators which is over 100,000 sub subscribers was doing that not doing that anymore okay and the reason why is
it's not necessary okay people want more authentic they want more real and well there's ways that you can do this without using Graphics all right or sound effects and I'm going to give you an example the beginning of this video if you go back and watch that you're going to see I came in little bit of movement I've got this a little whiteboard I've got things to keep your interest and I'm also showing up with energy a lot of people people don't realize the energy or the inflection in someone's voice can hold attention you also
have to have a hook that's going to get people to want to stop and watch and listen and all of that stuff let me also just throw in here real quick and this isn't talked about enough it's not going to matter what's in your video or people that even watch the beginning of your video if you don't get seen anyway and the way that you're going to get seen is the title all right the title is probably the most important and I don't hear people talk about that enough all right that's what we focus on
that's how we've been able to grow this channel faster than most and the reason is is because we go after the title okay that has a nice strong hook in it but also that grabs the attention of the algorithm now because people struggle with that I actually created a resource of 10 of our top titles that I've used on this channel and the other channel and I'm going to give it to you if you want it all right and uh if you want it just in the comments just put hooks just comment Hooks and I'll
send it to you all right that's where people struggle but without that without getting the attention we're not able to even get the intro we don't have to worry about any of that stuff all right so let's move on all right so the last thing post everywhere take that clip that you do like let's say that you do a long form video and let's say it's 15 minutes or it's 30 minutes long okay great then you're going to take that and you're going to cut it up and you're going to take an AI tool and
you're going to have it chop it all up and it's going to go on Tik Tok and it's going to go on Instagram and it's going to go on wherever all of these different platforms no okay and the reason why I'm saying no can you get traffic from those other channels yeah you you could but here's the problem you're going to do that and it's going to be a lot of work and then what's going to happen is you're going to stop wanting to post because you know that you have to shoot the video then
you have to get the video uploaded then you need to chop it up then you need to create titles for these other platforms and all of those things it's going to discourage you because it's a lot of work so the reason why we've been able to grow this channel so fast is because we're doing videos like this they don't require a lot of edits all right they're pretty much right to the point they have a good title a good hook but we're delivering value in the content that delivers on the promise of the hook and
that's a big one all right and there's one more thing that I want to cover here and that down here this is the real secret this is the thing that has allowed us to grow this channel so quickly more than most new YouTube channels which is like I said fairly new and getting to almost 2,000 subscribers in under nine months monetization all of that well it does come down to this right here t plus t plus h and I'm going to break it down for you right now very simple L and these are the only
three things that I think any new channel should be focusing on number one is the title I talked about that a minute ago if you want that like I said I can get you started with having some really good titles to have some strong hooks that are going to grab your audience attention make sure that you put hooks in the comments and I'll send it to you so the second te is well the thumbnail and again this is where you might be listening to some of the other Guru and you think you have to have
this flashy type of thumbnail something that's going to look professional and all of this no it's actually the opposite now you do need to have something that grabs the attention and there are some strategies that you can use one of them just being like have something that is up close but also minimal amount of text something that's going to grab the viewer and get them to well think about what is this video about I'm curious so a little bit of curiosity and then the third is the H and that is your hook that is your
intro hook so like I said go back and watch the beginning of this one you'll see how I started with something that what we call opened a loop that you wanted to have closed meaning you wanted to know what are those three things that was intentional it's not hard it's just you have to be intentional about hooking the viewer so they want to keep watching I mean let's face it we don't want a boring video that we got to hear someone that's just going to ramble we want someone to get right to the point so
like I said that's the big secret that's the real secret t plus t plus h write that one down title thumbnail hook now let me just bring it back to what I talked about earlier none of this really matters unless you get views right unless you get attention and it does start with that title and like I said I've got that free resource for you if you want it but also I shot a video right here that breaks down those 10 titles and I give you multiple examples in multiple niches that you can use them
and how to use them watch that video next and I'll see you there
