I'm going to let you in on a little secret what I like to call the great subscriber scam right now thousands of creators are chasing a magic number 100,000 subscribers 500,000 subscribers or the coveted million Mark I mean who doesn't want that magical play button they're convinced that somewhere over at the rainbow the money just starts pouring in meanwhile sitting quietly in the corner one of my clients banked $250,000 with exact 103 subscribers and cross the million doll Mark with barely 3500 and yet I keep meeting creators with hundreds of thousands of subscribers who can
barely make rent welcome to YouTube's Dirty Little Secret subscriber count is fool's gold so what's the real currency in this game it's actually so simple it's all about having the right eyes on the right content those 103 subscribers who generated $250,000 they weren't passive viewers who just wanted free entertainment they were serious players ready to invest in real solutions and hungry for transformation so imagine this choice you got path a Chase 100,000 random subscribers who will watch your videos and then vanish into the digital void and then there's path B attract 1,000 ideal clients who
can't wait to invest in what you offer and I've watched creators take both paths and path B wins every single time so let's talk about the actual game that needs to be played here the real YouTube game and why subscriber count isn't the magic metric for monetization so let me show you how this game is played but before we get into the details I've created a free master class that breaks down how you can take the knowledge you already have and turn it into a successful business comment Master Class below to access it so first
and foremost let's stop believing the myth that you need to grow a huge Channel let's concentrate instead on relationship building you want to create content that solves specific problems your ideal client is willing to pay to fix gives your audience a clear transformation not just more information cuz news flash you're not Google and you never will be and people have enough free information available with their fingertips also your content needs to position you as the guide who's already experienced this transformation and includes a clear next step for viewers who actually want more so here's a
great example one of my clients is a real estate expert when we first started working together he was drowning in a sea of generic content creating nonstop videos but not generating an income from his Channel at all and so he flipped the the script instead of creating another 10 generic real estate tips video he started making videos that were based on his unique experience in real estate and he dominated a small Niche with videos like the weird strategy I use to get to 50 fsbo listings a year and while his views went down his Revenue
shot up why because he stopped producing General content that might interest everyone and replaced it with ultra specific content designed to provide Concrete Solutions to his most ideal viewers and clients problems his videos became a lighthouse for serious players instead of a pit stop for those casual browsers which is what we ultimately want so he used the magic formula which is this specific audience plus specific problems plus specific Solutions equals serious buyes when you attract the right people one value packed video that speaks directly to your ideal client's biggest paino will outperform a hundred videos
designed to go viral and when you do that you ultimately ride the wave of the YouTube algorithm it becomes your secret weapon that works 24/7 for you versus you working for it and you enter a powerful virtuous cycle because you're sharing hypers specific content YouTube is then crystal clear about who to show your videos to your your retention rates sore because you're speaking your ideal client's language the comments you receive are serious inquiries rather than just generic praise you're attracting players and not Spectators so YouTube recognizes that it sees it and continues to feed your
sales Engine with ideal prospects from YouTube that have high buyer intent so here's your permission slip to stop playing a futile Numbers Game Stop trying to be everything to everyone get laser focused on creating content for a specific audience with specific problems looking for specific Solutions because here is the cold hard truth you don't need a million subscribers you don't even need a 100 you need 50 of the right ones you don't need viral videos you need videos ultimately that convert and when you do that you no longer have to play the algorithm game because
you'll be working with it naturally instead of against it or fighting an uphill battle so let's talk about what I'm calling the content apocalypse so this approach is more important than ever because what I am calling jokingly but kind of seriously this content apocalypse we've all seen it every day thousands of cookie cutter creators are pumping out the same recycled tips the same borrowed strategies the same tired formulas the internet is drowning in the sea of sameness and you you know what that's the best news that you're going to hear all day even though it
might not seem like it so I need to just explain what I mean because while everyone else is playing copy and paste you've got something they can never duplicate you your journey your Battle Scars your breakthroughs your unique way of solving problems that only comes from being in the trenance and actually having experience so think about it when when you're searching for answers what lights you up more generic Guru number 647 regurgitating the same old 10 tips for success or someone who says I've been exactly where you are and here's what you actually need to
know and what actually worked here's what blew up in my face and here's the exact system that I built to solve it what they're craving they're craving someone they can trust that is the greatest currency authenticity and Trust are the greatest currency in today's day and age someone who has traveled their Journey someone who can offer a proven Solutions so never forget this one simple fact no one can copy you you are 100% an original it is only you who can share your authentic youer than you experience and knowledge you got to be real don't
be repetitive so while the copycats are ultimately chasing algorithms the real experts who have true knowledge are out there changing lives lives so take Chris for example who could have just made generic trumpet tutorials like everyone else but instead he shared his deep understanding of what it feels like to reconnect with an instrument that was once part of your identity so by speaking directly to adult returning trumpet players who felt the same sense of loss and creative disconnection that he had he ended up enrolling 13 ideal clients into his program and generated just shy of
$10,000 in his first 30 days so his unique approach creating a flexible program that fit into busy adult lives while rebuilding both skills and confidence it resonated because it came from a place of actual empathy and understanding which AI can do its best but it's never going to have a level of empathy like a human being will and then there's Rosie instead of creating just another calligraphy Channel she Drew from her journey as a burnt out pharmacist who found Freedom through creativity and that authentic perspective helped your build a business that's approaching a million dollars
in sales by creating something that resonates with people who understand and see themselves in her story so the future now truly does belong to the real experts the Trailblazers the people who bring their whole messy brilliant experience to the table and I'm going to speak to exactly how to do that in just a second but before I do if you're ready to stand out in the sea of sameness I've created a free Master Class to walk you through how to turn your knowledge into a a thriving sustainable and scalable business comment Master Class below and
we'll send you the link to access it okay so let's get into a crucial aspect of this the trust and transformation factor of how you actually bring this to the table so I think it's really time to dive into the elephant in the room and that's the $60 million question every expert eventually ask well if I'm giving my my knowledge away for free on YouTube won't I be kind of destroying ing my business would you believe me if I told you that in fact it would actually do the opposite this might surprise you but some
of my most successful clients are the ones who give away their best content in the most generous way one of the members of our community is a fertility doctor he's made $1.5 million in the last 2 years sharing extremely valuable free content on YouTube every single week so how is that even possible how can you give away great cont content for free and still build a really successful business the answer is actually very simple free content isn't just content it's your trust building engine so when you share real actionable value on YouTube something incredible happens
your ideal clients never think great now I don't need to pay for anything they think if their free content is this good imagine what the paid program is like it's a no-brainer so your free content solves specific problems your paid content really tells the whole story and getss them from a to z or Zero to Hero so for example free content will solve an immediate problem for someone looking for help maybe it's I don't know something like how to train your older dog or the easy way to close my first luxury property deal or a
three-step formula for shedding postmenopausal weight those are all totally understandable and perfect free content topics creating free video content like that will show off your expertise and demonstrate your Mastery of the subject and it's also going to build a lot of trust but if the content is created correctly your audience will soon realize their problem is a lot bigger than just that one thing so free content ultimately is really about solving those specific problems showing your expertise in action and then building trust through that real value that you're sharing which ultimately is helping people get
quick wins and feel that sense of trust and reciprocity with you so your paid program delivers the complete road map personal support and guidance and a proven system for transformation it is the fastest path to their ultimate end goal so how do you do this well to start with your free content needs to solve specific urgent problems your ideal clients are facing right now you want to make these videos so incredibly good that your audience won't believe it's free but each piece of content should naturally lead to a bigger question question so once their immediate
problem is solved they'll start to wonder okay well this is good this is great but how do I put all these pieces together so that's where you introduce your paid offer your paid program as the natural Next Step so remember that fertility doctor his YouTube content answers hyper hyper specific questions that his ideal clients are ultimately searching for however in each video he gently reminds them of the bigger picture that getting pregnant over 35 needs to be tackled in a istic way not just a single Quick Fix so his free content proves he can help
his paid program delivers the full transformation make sense so this is how you turn free content into a real business not by withholding value or holding back anything or gatekeeping but by strategically showing people exactly how much more is actually possible and this brings us to a crucial factor of something you need to stop doing on YouTube so so you don't need to ask people to like And subscribe this is probably the number one biggest mistake that I see experts make on YouTube they create this amazing content they build trust they establish Authority and then
they leave their viewers hanging bottom line every single video you create needs to be more than just valuable content it needs to be a stepping stone toward a complete solution and transformation so that means you always need to include a crystal clear call to action in your content so the following scenario happens way too often and it's painful so an ideal client watches you solve their specific problem they say to themselves wow this person really knows their stuff I wonder how I can learn more and then you end the video with the cursery thanks for
watching don't forget to like And subscribe this is a major major major missed opportunity your cult action strategy is the key to Turning every video into a client attraction machine but not all call to actions are suitable for everyone so different viewers are at different stages of their Journey so your call to action must be adjusted accordingly that's why I created what I called the YouTube scaling funnel it kind of helps you understand which CTA which call to action is applicable to which audience so let's say for a colder audience who really doesn't know you
they're newer to you newer to this idea these individuals are just discovering that they have a problem so you want to offer something simple like free guide or a checklist they're really not ready to buy and they're really just in a phase of learning so give them something to learn more and then for a warmer audience who's a little more familiar people who know they need help give them something metor so that could be a free training or a webinar that showcases your complete methodology and then for your hot audience those who are in serious
pain looking for a solution right now give them a direct path to working with you so that can be something like booking a complimentary consultation call so exactly how this lays out and how it works in practice with would look like this let's say you're that fertility doctor we talked about earlier your video about increasing amh levels is doing incredibly well so here's how you layer in your CTA so early in the video for that colder audience who doesn't quite know they need help yet you would say something like this if you want my complete
guide to natural fertility boosters after 35 grab it in the description below and then for that warmer audience you would adjust things and You' say something like I put together a free master class that shows you my complete protocol for natural conception after 35 the link is in the description if you want to dive deeper and let's just say for your most ideal audience your hottest audience who's ready for a solution now you can say something like if you're serious about getting pregnant in the next 6 months and you want to work with me directly
click the link below to book a free consultation call and you don't just drop these ctas randomly you time them incredibly strategically so depending on the level of the audience of the video you would want to make sure that your first call to action goes right after what we call the hot intro so that is hook outcome testimonial right into call to action second call to action after your first Big Value bomb finals call to action when they're fully convinced of your expertise at the end of the video and the key is making each call
to action feel like a natural next step and an organic integration not an interruption the big mistake most people make is they create one call to action and stick it at the end of their video but by then most of your viewers aren't watching that's why we really need to study retention and usually it's roughly like 40% is a good retention rate meaning a lot of your audience is not watching at the end of the video so if we save it till the end there will be no action taken on the video and no leads
generated so here are some things to remember when you plant your call to actions your highest engagement is in your first 2 to 3 minutes this is where your first call to action should be placed videos with the call Action in the first 30% of the video convert 300% better than those with just an end screen call to action and multiple ctas throughout the video double your conversion rate but this is true only if each CTA feels like it's adding value so I want to show you what a winning versus a losing formula for call
to actions actually looks like a loser call to action would be check out my program in the description below a winning call to action is I've put together a complete walkthrough of the system grab a below if you want to implement this in your business a loser call to action is book a call with me a winning call action is if you're facing this exact Challenge and you want to see if this approach would work for your situation I've opened up a few spots in my calendar for this week so the difference what is the
difference here the good call to action feels like you're continuing to help not trying to sell but here's the best part when you do this right your call to actions actually increase your video attention why because viewers know there's more value coming okay so that's how that whole game works to make sure that you're putting your videos together in the most strategic way to get the most out of them so they take your e effort for you so let's make sure you're getting something out of them so what do we do to actually take that
next step what do we invite them to how do we create offers that our ideal clients can't resist and our ideal viewers can't resist well the first step is to identify the transformation your clients desperately want so one of my clients is a trumpa teacher as I mentioned but his clients aren't just paying to play music again they were paying to reclaim a part of their identity that they' lost so remember people never pay for information they pay for a transformation so one of my clients sells a $4,000 program teaching calligraphy sounds wild right until
you realize she's not just selling pretty handwriting she's selling ultimately creative fulfillment and consistency to calligraphers who want to make this their full-time gig so she's made just under a million dollars because she understands the real transformation her clients actually want the second step is to create a high value offer that delivers that transformation through a stepbystep process and program ultimately your offer needs three key elements one a clear path from their current pain to their desired outcome two a proven system that gets results and three support and accountability to to ensure they actually succeed
so here is where it gets even better when you focus on a specific audience with a specific problem your business model becomes lean and scalable you're not trying to create different programs for different people and you're not definitely not scattered across multiple different offerings you have one solid solution that works for the right people and this is exactly how small YouTube channels can out earn and outperform huge ones and when you know exactly who you're serving you then can create content that speaks directly to their soul so your videos might be getting fewer views but
they'll convert like crazy because you're addressing the exact pain your ideal clients are experiencing so the third step here is to really validate your offer before you buil it so you want to talk to your ideal viewers talk to your ideal clients understand their struggles test Your solution with a small group first and get real results and ultimately what that allows you to do is take these people who are watching your free content and actually be able to monetize YouTube in a way that you control so really it's about you know avoiding the biggest trap
on YouTube which is thinking AdSense is your ticket to freedom so what most YouTube creators never figure out is that AdSense isn't meant to be your primary income it's just an appetizer the real Feast comes from bu building actual revenue streams around your knowledge around what you're sharing on YouTube and around your expertise because YouTube is not a platform for collecting ad Revenue it's the most powerful sales engine ever created think about it at two or three cents per view you'd need millions of views just to make a decent living meanwhile I just told you
about someone who made $250,000 with 103 subscribers so let me show you what real YouTube monetization looks like it can be done through things like digital programs and products that solve specific issues High ticket coaching programs online courses that deliver transformation and Consulting businesses or packages so there are so many ways to do this there's also things like group programs that scale your impact so the beauty of these revenue streams is that they work from day one you don't need YouTube's permission you don't need to wait to get to a certain Benchmark to be monetized
you don't need a certain number of subscribers you don't even need content that goes viral you just need content that actually converts so this requires a huge shift in thinking both in terms of how we create our content and how we measure its success so I want to show you something that's going to flip everything you know about YouTube success on its head while most creators are obsessing over views subscribers and likes the real players are tracking an entirely different set of metrics so if you want to know the numbers that actually fill your bank
account they are number one retention rate this is your truth serum when someone watches your video from start to finish they're telling you something powerful you are speaking their language you are solving their problems you are worth their precious time so my most successful clients they don't chase views they don't chase those vanity metrics they chase those golden moments when their ideal client thinks finally someone I can trust and someone who gets it next this show me the money metric which is dollar per view so the dollar per view simply calculates your views and divides
it by the revenue generated so remember that real estate client that I mentioned while other creators celebrate getting a million views and earning $2,000 in AdSense he turned 2,000 views into $30,000 that's $15 per view versus 2 cents per view really crucial metric to measure and third and this one is so important is comment quality I'm not talking about hey great video or hey thanks for sharing I'm talking about comments that read like client applications so it be something along the lines of this is exactly what I have been struggling with or I had no
idea that this was possible for me or hey how can I work with you on this those are the comments that turn into conversions so finally we get into audience relevancy so are you reaching future clients or just casual browsers and YouTube will tell you exactly who's watching you know they'll tell you the demographic the age range their interests in terms of what else they're consuming and when you understand how to read that data it helps inform the way that you grow the channel but not only the channel how you grow your business so one
of my clients discovered 80% of his viewers were exactly who he's looking to serve his subscriber count tiny his Client List overflowing okay that's the math that is honestly magical about this and it takes the weight off of rushing to get bity metric sent me nothing and allows you to only focus on the things that are truly building an income and an impact for you and for the people you serve so here's the beautiful truth about this when you're tracking the right metrics you really do stop playing YouTube's game and you start playing your own
and when you play your own game you can always win so you want to think of these metrics as your business intelligence dashboard while everyone else is chasing vanity metrics you're tracking the numbers that actually predict Revenue these are the metrics that build businesses not just YouTube channels so when you implement everything that we've covered here your channel becomes what I call an authority engine so every video amplifies your knowledge and your expertise and each success story compounds your credibility so the algorithm starts recognizing you as the go-to expert in your space and something magical
unfolds your ideal clients start finding you but here's the real transformation you stop thinking like a content creator and you start operating like a trusted adviser your metrics shift from vanity numbers to business impact your content strategy evolves from chasing Trends to solving real problems and this is the moment when everything changes you'll literally feel a weight left off your shoulders when that first ideal client reaches out to you and says I have been binge watching your content for hours everything you say resonates how can I work with you that's not just of viewer becoming
a client that's Authority in action and it happens not because you played the YouTube game but because you dared to actually share your knowledge and be the goto in your Market that people are seeking out and need this is your invitation to step into that role to stop chasing subscribers and start building real tangible actual influence because in a world drowning in content Authority isn't just another metric it is your competitive Advantage so if you are ready to turn your knowledge into a thriving business and bring this all together comment Master Class below or click
the link in the description to access our free master class that will help you create consistent Revenue without trading time for money plus you'll get the exact framework that's helped thousands create Freedom while making a global impact speaking of which check out this video next on how he made a million dollar with less than 4,000 subscribers you definitely want to check that out thank you so much for watching my love language is comments so let me know what light bulbs went off for you when you watch this and what takeaways you have and I will
see you in the next one thanks for watching bye
