luckily you guys probably seen me throughout the weekend obviously my background was way way way back when back in the early late late 80s early 90s I was in a bar business and just to kind of let you know about this power this presentation I have on here this is something I use for my businesses that I do right now so it was already put together and I do with a lot of online marketing and things like that I have a background for about 23 years I've been doing Direct Selling network marketing so regardless of
your opinion of it understand that everything I'm going to show you applies to any business that you can you can do it I have done very very well in it we've made millions of dollars over the twenty three year period of doing it because I do it a little out of the box I think so I'm not just your average person that does does stuff the other thing is is I got I was frustrated at the way everything seemed to go I mean I was in networking so long ago that we had to use paper
flip charts to give presentations the same here I use rotary phones back in the day I can't believe I'm that old I'm 51 in case anybody's curious I look good for 51 there right okay I'll say I got to say I got stay on track here I think I've eaten enough I had enough coffee so I should be good so real quick if you want to ricci this presentation okay you can just write that web address down now this is something that I I use as a marketing tool and you'll understand the whole process of
what I'm showing you but this is a this is basically a recorded presentation that I did and somebody can opt-in for that if you opt in for that too what will be nice is it'll be you'll be on my email list but like this I think it's the second email in a series I actually send you the PowerPoint that you see online okay so just letting you know the other thing is is I've basically figured out how to generate leads and so on on all of these platforms Google Facebook YouTube and Instagram okay I have
been I'm basically an entrepreneur for about 24 years I started studying online in internet marketing about 11 years ago again just out of frustration pass pastor always said you know to find problems and fix them and solve them and say you know say yes and figure it out later so I've been kind of doing that I have run probably over by now over a thousand ad campaigns online and I'm not a genius at it I'm not an expert at it per se but I'm definitely getting up there okay I'm working my way up there the
nice thing is is because of my issues that I had in networking and problems I was trying to solve I was able to figure some of these things out and then kind of the word got out that I knew how to do ads and things like that and I had outside traditional businesses hire me to do stuff which has been great because I've been able to spend their dollars to learn some of this stuff right how many people would like to spend somebody else's money to get smarter yeah so it's been it's been awesome and
then I always I'm more of a I guess the easiest way to describe the way my brain works is I like to I like puzzles I like figuring out puzzles like like see something I try to figure out how I can get through it okay obviously I'm gonna I'm gonna offer you the opportunity if you want I don't care if you do it or not I have all of these things on courses that I have been selling for quite some time that somebody can go learn any one of these things and I'll explain it to
you and you'll see if there's value or something like that okay so this is basically at the beginning of this presentation so here was a lightbulb moment that happened for me about five years ago that a gentleman said in marketing he said if you're not using data to drive your decisions and pay traffic to grow your business you're dead and I didn't really understand it but I understood it and how I how I really started to get into this was I had created in one of my networking companies that created an organization had about 3,000
people and it had 45 or 42 thousand customers in it right and somebody's like wow that's great you know you made all this money got it done and he said how did you do it and I didn't have an answer I couldn't really identify it and so what I did is I had I took the time to kind of look at it in a reverse engineer how that happened like what did I look at what tools that I use and so on because in a lot of cases most people are trying to develop businesses they
look results that happened like a customer signed up right Wow let's celebrate you know if I can get a whole bunch of them that would be great the problem is is most people don't start at the beginning and look at where the lead indicators were that created that sale does that make sense what's what what we can do in today's day and age with technology sets you lightyears ahead of what people used to have to do before like it is just it's just insane what you can do and another example is like one might when
I first joined networking in like 1994 the first company I was in I would they call enrolled or you know recruited but 46 people in four years okay and four years I recently got one in I've been in 45 days and recruited 111 okay all online hard I don't even talk to people like it's they sign up without me talking to them is that like crazy okay so I'm getting somewhere with this okay here's how you have to begin to think is you have to think like if you're gonna create a business you got to
think like a business owner McDonald's is the best right it costs them they figured out that it costs him a dollar 91 to get somebody through their drive-thru basically all costs everything traffic adds everything average person if they get a burger they're making a whopping 18 cents in profit you're not you're probably going well how am I gonna become a billion dollar company at 18 cents profit you're not when you order something what are they next thing they say is would you like fries and a coke with that would you biggie size that would you
you know like that and the upsells alone put more profit on there it's a 10 it's an 8 times profit maximizer so you have to begin to think like that okay so here's my big question of somebody is this as I say this when I start marketing and I teach people this is if I gave you two dollars for every dollar you gave me how many dollars would you give me how many as many as you could get Jana did you get a good picture of me yet come on okay like this is the only
time I get real good photos for my website make sure you get some crowd shots of headshots go ahead get them on real quick get it good okay well here's the thing I'm gonna throw a lot of stuff at you real fast and you're gonna feel overwhelmed and it's okay okay just understand that that's the way it goes so I'm gonna start with kind of some case study stuff is one of the things that I figured out how to do or I had to learn how to do was automate the process because automation is to
your time exactly what compounding interest is to your money I had created when I first got started in networking I had created this little five-step thing which was my recipe for success that I would think about and it was prospect contact present follow-up and repeat so that was my formula prospect contact present follow-up and repeat and most of it was just I dialed the telephone I call I called a friend I dialed a telephone ask them permission to either meet with them or send him something and so on it so that was my process but
then I found out about the internet coming around and things you know and you could make videos and you could send stuff and emails and stuff like that so I started really thinking about well heck if I just if the name of the game is just to get somebody to hear my story which is what anybody in business is doing I needed to figure figure out how to automate that okay so what I started to do is I figured out how to create and I'll start right here traffic is basically people okay and I want
to start here real quick with this one what if you could only or you usually in 90% of the cases talk to the right person about the right thing at the right time what do you think that would have a benefit to your business every time all day of the week right so what I did is I figured out that if I'd got some traffic you basically just educate them and then you close the site now here's where it kind of changed for me how many people have web sites ok web sites in most cases
are just online brochures that do not direct the person to do squat and they run up in a smash into a wall and they get confused and they're out you lose more traffic by creating web sites if you're in the website creation business I apologize from what I'm gonna say but don't worry about your website so much and don't pay people tens of thousands dollars put website together for you i driller you take that money and drive the traffic to an ugly webpage and you'll convert better okay that's my opinion but a funnel is a
series of pages in a strategic order that basically is getting someone on a customer journey that is building rapport along the way okay it is you tailoring the conversation and step by step by step to make it a more meaningful conversation to get some money to do what you want to do would that make a lot more sense and go to my website and look around and see what happens right it's like when I can't go shopping I hate shopping more than anything I can't you took me into I don't know if it's just I
see all the colors and chaos and everything like that but I walk in but if I could walk in and somebody walk me up and said go here go here and go here I would be probably the greatest shopper on the planet you don't I mean but typically I go in and I get confused cuz there's so much stuff and I like and I just freak out right Stacy my wife back there she goes I hate taking you shopping then stop taking me shopping okay so here's how it was I thought of those five steps
back to prospect contact present follow-up and repeat and I was like how do I automate this same thing online I came up with these five steps traffic Landing capture and pour and proposal really what it comes down to is there's two types of traffic there's organic traffic and paid traffic okay real quick you're hungry you have a taste for corn here's what organic traffic is you're gonna go out you're gonna find a field you're gonna do a dig the dirt put your shovel in it you're gonna get some seeds you're gonna plant your seeds you're
gonna water the seeds you're gonna hope the Sun shines on it you're gonna sit there and stare at it you're gonna take time time time and time or you're going to think I'm hungry I'm going to the store and I'm buying corn which seems a little more with a little easier okay paid traffic is that you can find data on anybody anywhere every day of the week right now I guarantee you all of our cell phones are on and Google and everybody else in the NSA is listening to us okay and you think I'm joking
okay you're smartphones here you every word you type every website you visit is creating a profile on who you are and they allow us you to target those specific people's with those kind of interests all day of the week every day and believe it or not it's a lot cheaper than you think so as an example what I did is I found traffic I created a book okay how many people think making a book would be hard right honestly right watch this ready I'll show you how to make a book in a weekend I took
and I took I took my five steps right my prospect contact present i sat and I grabbed my cell phone I put it in front of me and I made a youtube video I made just recorded said hey Mike Healy here this is how I prospect I like to give out business cards I like to do this I like to do this and it was four minutes long okay there's video one I then went to Tammi TEM i com write it down TEM I calm and for 10 cents a minute you can upload any audio
and it will transcribe it completely for you in about three minutes chapter one complete off my video right next video prospect contact contact I took a three minute video on contacting uploaded it semi get the transcription boom got it air chapter two makes sense I've been through it in a PDF I went to Fiverr how many of you guys know a Fiverr is fi ve are are calm you can get anything done for five bucks see that nice artwork cover fiverr.com for five bucks you need you need transcriptions done you need copywriting done you need
graphics done all that like five bucks some of them obviously have upsells and stuff like that but in most cases you get very good high-quality stuff for five dollars okay on Fiverr it took me a couple a weekend to make the book make a couple videos that pop them on YouTube and so on okay what happens is is once they go to that website they put in just their email cuz I don't need it yet anything else and then I build a little rapport with them because you know they did I took the YouTube videos
and now they were part of an email sequence basically I now sent them one this one at this day this day this they dislike because again people business with people they know like and trust right so using a little video sequence of a couple minutes of just having fun being who I was built that rapport so that when I said hey by the way you may or not me may or may not be interested in an opportunity or you're in the company and more than likely they were because I targeted in correctly um this is
what I'm doing take a look at it that makes sense and it's what automated it's doing it on without me being around because a lot of people they want to know a lot of people create businesses for themselves and they become absolute slaves to their business and have no freedom if you are doing a business correctly your business should be spinning off cash and you should be able to do what you want to do whenever you want to do it otherwise you just own a glorified job ouch my little brutal in here okay okay so
basically what I did is I created that landing page with a little book basically it's PDF it's not a book I've never had it published in print it's literally a PDF it's a file okay I drive traffic with Google YouTube Instagram and Facebook to that using targeted people here's the question I have for you if I spend a hundred dollars and I basically get a hundred a dollar a lead and only one out of a hundred joints and the profit margin is around two hundred bucks what did I just do print money I basically just
printed money how often can I do that every day right if I gave you two dollars for every dollar you gave me how many would you give me a lot of them case study so three years ago so learning all this stuff in networking I did I've been in stuff I launched a company that is a come basically a business solutions company I got two partners I came up with the idea because the stuff I'd done before in a commercial energy space basically we look for like consultants or people that can make referrals of businesses
to us and they give us that they we just analyze the businesses you know bills basically there are their energy costs and so on and we're talking like industrial sized stuff like plants and things like that and then we drive the cost down and the suppliers pay us for a lead or the customer that they never would have had before make sense so I started this what I did and this is kind of elaborate and like you know you might not be skipper I can't see it from over there but basically I did the exact
same thing by creating a book that was based on energy the book was called rich and it's called rich and energy and guess what I did I made a couple videos that I emailed to somebody so I was looking for people interested in a residual income in that space and I sent it sent it to him and then at the third video was hey by the way if you made it this far maybe you are interested in making some money in the energy space take a look at this presentation of a company I own we
do some great things and then I walk them through a training sequence that they watch you know they do a certification and they walk through the things and at the very end I set him up with a they just sent an email to my business partner who's really smart and he does all the work after that all I got to do is get traffic here and people weed themselves out right and some of these clients bring in like you know some of these people will bring in clients that are worth five 10 20 50 hundred
thousand dollars a year how much money can you spend if you got a guy that comes in the front end and potentially if you make set out on the back end is worth a hundred grand to a year right he's getting this okay I don't want deer-in-the-headlight looks so this is so this is the book it's basically rich in energy again PDF Fiverr recorded some videos scripted it down and that was it okay drive traffic to it this is exactly what it looks like from the if you were on the inside me sitting in front
of my desk or in my room doing some final video goes to there and they do it once they enroll I say hey congratulations because it's free - free to be in a you know a an associate with us an advisor they go through here and basically I sent him through short certification was a five-part video series that just weeds people out is all I'm trying to do I'm automating this process every step of the way the cool part is is I have data on everything I can see how many people hit this first website
how many people how many you know how many minutes somebody watches on a video and it really helps it makes sense so that's kind of the front end is if you identify your message and so on now here's some thing that I don't think people take take the time to really really understand it's so significant is that word right there can you see me pouring it out say it real loud targeted if you are not identifying your they call it in marketing they call it like your target market or avatar you guys all remember the
movie avatar it was the identical kind of a view kind of thing most people go well my products so awesome everybody needs it and they're so broad in their writing unicorns and skipping through flowers that they make no sales no business and they get nothing done there are billions of people on the planet and there are pockets of basically almost cultish like groups of people that are hybrid fired up about certain things if you instead of saying I have great shampoo but you niched it down and say I have great what's what's hot right now
hemp cucumber Kido shampoo right guess what you're targeting that crazy niche of the hemp Kido you know cucumber people right but guess what they're rabid fans they're rabid tart targeted fans they want what you have you don't have to be so broad okay there's nothing right wrong with starting broad and I'm going to show you how to find those people by the way okay so here's the thing on Google Google is what the largest search engine on the planet they like I said have data on everybody on everything but think about this why there's why
ads are so powerful and let me let me soften this up a little bit understand that you can actually run ads like on a daily basis you can set up an ad and spend like five dollars a day on Google Facebook and so on and get really good numbers back that will tell you if your ad works or doesn't work I typically do three things I test something then I verify it and then I scale it if you want to write that down because I don't have that in the PowerPoint test verify and scale what
that means is I spend $5.00 for about three days on and add an image or some copy okay I've learned that emojis work great when I make copy because it looks it - look what they call native native native ad is a term for it like you shouldn't make stuff so fancy I don't really like to use the most successful people I've seen recently and the marketing's worked the best for me is not using like paid images and stuff like that you are literally better off going like this and taking it taking a selfie like
that and just putting the headline says you know this stuff is amazing you gotta check it out or something like I'm telling you have more success I had a guy I just read a case study a couple days ago in fact that a guy was talking about how he did a video you to a YouTube ad video and he rented a yellow Lamborghini to do it and he took it in there and he talked and thought of duh and then he did another one where he was just walking down the sidewalk like this the one
that he just was himself walking down a sidewalk so 60% more than the one because people are tired of getting bamboozled and scammed and all that stuff you said I'm saying so it's good to be who you are understand that you were created you know the way you're supposed to be be yourself to many people why do people watch reality TV because they can relate more to those people what happens is people get these preconceived notions that oh my gosh I got to have a nice website and fancy stuff and stuff I try to be
as dumb and goofy half the time anymore as I can and it works better so it's pretty easy for me but here's the thing powerful thing you can target people at one website see visit keywords they type in videos they watch and things they do all the way around every time with every day of the week you can go to google and you can say they will when you go in to create an ad it will ask you do you want sales do you want just leads do you want people just to go to your
truck your website do you want us to just make you more popular which one you want well today I think I just want some website traffic okay great well since you want website traffic do you want website traffic because somebody searched typing in a keyword do you want us to put an image up for you would you like to use a YouTube video to do it well which one do you want I'm asking right do you see what I'm saying look how powerful this is you want to just target people in the United States or
abroad or globally whatever you want to do okay let's go you nicely how about in the time of day you can do that you realize how specifically and get with this stuff it's like scary like I find this stuff like fascinating I don't know why I got I really wasn't a nerd growing up okay which device you want to add to show on do you want it to be on all three of the devices or just on mobile phones well I only recorded it like this because my camera is up and down so I'm just
gonna stick the mobile you can actually click a button and it does that what a you know what age do you want to target well obviously if I'm you know maybe I'm you know offering something that only people 45 and 55 and above you use why would I spend money send it to that so I just click click click and those people were gone my ads only show to those people Google Display Network you guys have all seen it that's actually a screen shot of a guy for on Fiverr that had this image that he
would make these kind of image ads for you prop a Priya Priya sized correctly look at that 90% of people on the internet more than two million websites you've all been there how many of you guys have ever been to Amazon you look click on a pair of tennis shoes or whatever and guess what they it tracks you and stalks you for the next 30 days okay how did they do that right what if you knew how to do that you think business would get easier for you if you know how to do that you
know what it is is people get intimidated because this stuff looks hard in the beginning but was everything that you started to do at one time hard or not yeah everything was hard everything was I was just like fascinated watching I was tired of seeing these other people win in those spaces I was tired of doing everything I was like the you know you what is that the definition of insane is doing the same thing over and over and over again and not you know getting different results this is cutting-edge stuff if you understand some
of this stuff you set yourself way way ahead of the competition in fact if you start to learn this correctly you can't they can't compete with you you become on you become unstoppable like I literally I just like in the new company that I just joined a networking company I guarantee you in 30 to 30 more days I will be the number one recruiter in this company in the world in the world and people can't figure out what I do and I'll make youtube videos and explain it all and guess what most people go oh
that looks kind of hard I'm not going do it okay watch me do it then it's fine you said I'm saying you can do that display ads you've seen that you know you go I like this this designer thing right here I looked at a website and I went there and on half the time now I do it weird because I'm so into marketing I go look at stuff just to see how they track me around the internet you know it's like a game of tag to me anymore so okay tag now I'm gonna look
okay that guy hit me up with a YouTube video hit me up the Facebook you video I just saw his Instagram video wow that guy knows what he's doing that's the kind of how I look at it you can go through YouTube and find it or I'm sorry Google and go through and find everything I'm gonna go through let me see here you can you can target people by keywords they type understand that how many of you guys have like a gmail or a yahoo account right every single word you typed in as a part
of their algorithm that tells them exactly what you're talking about everything so you type it in I can stick an ad right in your Inbox okay so if you type in network marketing or MLM or multi-level or any number of 500 keywords that they say or what people search for I can run it or you can put a G mcdu gmail ad in there you know the ones that you come in there pop up and it would say hey get a free copy of my network marketing book or something like that and when they click
on it to open it up it would look like this download now okay I'll download that that looks pretty cool that's what it looks like on mobile device and they go to this page right here and guess what they go through it check this out what's that right there say conversion rates you know why it's 71% and that's an old slide that's from 2017 these stats are still going up and I'm still hanging right about 68 percent 68 percent conversion take a guess why that's so high targeted talking to the right people about the right
thing at the right time all day all day of the week can you you think I can get leads and actually put them in here then they're interested in whatever I'm doing if it's 71 percent conversion because they were getting there and I'm just building all I'm doing is building rapport all you're doing is building rapport that's all you're doing really is you're just trying to get people aware of who you are what you're talking about remarketing the other thing too is every webpage that you you know you can create or whatever they have these
things called a remarketing tags you know how like I said Amazon tracks you around it's just a little copy and paste code that Facebook and Google gives you and you put it on your website so here's the cool part is I don't even care if somebody opts in to get my book because as soon as they go to my website it's puts them on a list automatically that I can now run an ad that's called a retargeting ad to the same person what's your name Laura goes to my website because she's interested in networking but
she doesn't know me so she doesn't trust me she ain't giving up her email right right and she didn't give it a she she's not giving it up but all of a sudden Laura goes to YouTube a minute later to look for pick something dog food she's looking for best dog foods on the market and all of a sudden my ad pops in front of her and I literally could say something like hey Laura I saw you didn't opt in to get my book do you think she'd freak out you can do that and they're
like oh wait a second you know I've had people go I was just so weird I just thought I should do business with you because it was you know I was proud not to be weird about it I was praying about it and all of a sudden I went to somewhere I saw some of your stuff and then also it showed up again and I thought it was a sign I'm like it was it was a sign that my marketing is working you know and I was taught the correct thing but you know but but
think about the power of that hold on they got hold on questions afterwards but think about the power of that somebody goes and looks at something you can in the thing is as you become you started out like real broad like I'll do like a post I'll show you coming up but anyhow we'll go through some of this okay YouTube oh my gosh I will tell you this if I was to ever pick one channel or you know when I call channels all of those picked right there I would tell you that if you don't
have a youtube channel you are dumb should I say stupid too or not I'll tell you why because people are doing people with people they know business that they know know like and trust and 80% of all videos are consumed believe it or not in bathroom stalls all ads this is a stat they track all this stuff it's crazy they know where everybody's at they're tracking everything if anybody ever wants to do a missile strike on you they can send a missile right through your window and get you if your cell phone is on you
you are a target any I'm not to go into the detail you bout that conspiracy theory no kidding but the reason YouTube okay as an example because here's what I found out so during some of this stuff I offered some I offered some stuff like I way way back when I offered this internet or this network marketing training course and stuff like that for like 80 bucks or whatever and I noticed that I people run into the ad but then I noticed that my Facebook Likes went up and my youtube channels video views and my
subscriber rate just went through the roof and I couldn't figure it out and I asked my buddy who's a big marketing guy and he said well what they're doing is they're they're not ready to part with their money until they know you like you and trust you so now they're going to YouTube because what is YouTube the second largest search engine on the planet okay second largest search in the planet and I'm gonna show you something real powerful that will change your life you see that little search bar at the top give me some somebody's
got a business give me a business hey I'll be done in 10 minutes if I want to be done what say a louder city boy acres what is it perfect Black Angus beef okay if you typed in if you went up there right now and typed in best use the word best best Black Angus beef in the letter a backs Black Angus if you actually just type in best Black Angus all of a sudden there will be a drop-down menu that Google or YouTube will tell you what are the most searched keywords in that niche
just like that guess what each one of those is quit trying to imagine what you should be making videos about and let YouTube tell you what to make videos about you know why I dominate and every networking company I do I type in the name of the company and then I type in the letter A and I look to see what's comes up and then I erase a and I type in the letter B and it tells me like the top and then I'll notice that the top ones are like this company pay plan this
company back office this company and I make trainings on those things hey Mike Healy here I'd like to do it and let me go back with the Black Angus say um hey Mike here and you know I'd like to talk to you a little bit about the best way to purchase Black Angus beef right if you educate me on the best way to buy Black Angus beef guess who I want to do business with you right and you just and they I just typed it in I typed it in I was looking I was curious
and you just helped me what am I gonna do here's my money just like that does that make marketing a little easier for you right okay video ads on YouTube you guys know what the video ads are like window video plays on YouTube and you go to see a specific thing but then there's a video playing in front of that that's a video ad and again you can put it - based on any the keyword searches you want any of the interest people want or especially like when people go to your website and you want
to hit them up with another thing so if somebody went you can like this if somebody goes to one of my videos on my channel for any specific topic like a network marketing training I create a list because I just push a button and say create this list of anybody that's viewed that and now I'm gonna make an ad that says hey I know you're interested in network marketing I got a free book or I got a free course I got a free online marketing thing they already know me right they already watch it I'm
new I'm the same person to them does that make sense if you're putting your face in front of people all the time that actually landing how this didn't come up like it normally does but I actually had a YouTube video here that led him to a page and then they opted it in and basically I got on their Facebook Ads back to targeting you can pick how you want you how you your stuff you can drive traffic to it engagements and so on okay let me show you this here's what people don't understand see that
number down there two point 1 billion two point 1 billion people for you and that is tracked on every single word you type every post you like every picture you post everything and it builds this giant algorithmic database tells me exactly this how do I find out who these people are well great I'm glad you asked inside your Facebook's adman ads thing which is free to have an ad account with them and you can test stuff for a dollar a day or if you wanted you have a thing in there called audience insights ok from
a network marketing perspective I know that this guy Eric wory does the biggest and most popular network marketing trainings in the world so his audience is huge how many of you guys think that you have to have a big Facebook page and tons of likes you don't need that at all go after the people that are already built those audiences everybody that liked his page I'm now gonna run an ad too that says network marketing book network marketing made easy do you think people that are interested in his page would like a book like that
right that's why I get like 15 cent leads ok and if you click on it in and back there it will actually tell you the other pages it will it will layer down and tell you the other most popular pages of those things that you are interested in powerful stuff right you can target everything uh will go through there oh that's my key to one real quick I just talked about it didn't come up why it's not doing it like it normally did but I wrote a thing right here a thing it said keto hack
your body in 60 minutes or less somebody introduced some keto product to me that would do that and I was like it was a networking thing and I just put a blog post together put a couple pictures together and I put a picture of meat because that's what keto people do they like eat meat it was just a picture I found and I drove traffic to it like crazy - ketogenic people ketosis people car you know anti car people or whatever it was and I don't know you can't see it on there but it got
like 600 shares which is traffic you don't pay for because they targeted the right people and and you it's fun you get people arguing about it in your feed Facebook loves engagement and they start firing on out to more I literally ran that ad three years ago and I still get a check every single week because of the money that comes in from the customer base that was built on one ad and I spent like $70 on it you getting this yet or not same thing can be done on Instagram because Facebook Facebook does Instagram
you can see that how many of you guys saw any of the faith Life Church Church ads for the provision conference guess who did those that's weird how did I keep seeing that every single day me okay alright so kind of winding down here like I said I was gonna pitch you here at the end so here comes the pitch if you want these courses right here I typically sell them for a pretty good chunk of change I have a marketing mastery thing which is kind of the first part that I was showing you how
to structure it I show you how to make your funnels and it's you know kind of the mapping of it and stuff like that I give you options I have some that are pre-made you can download the Google Ads thing is I go through everything and almost every I think every video is just me basically talking to you with a screen screen record okay so I'm walking somebody through exactly how I would do it like here's how you set this up here's how you set this up and so on how to look for keywords stuff
like that if you want a really cool tool write this down because I said it's all the word keyword keywords everywhere com keywords everywhere com this will be a gang you go to that website and it will ask you I know it works on Chrome I don't know if you have it work on the other ones but it might but if you go on there and you download their thing they're like plug in everywhere you go on the internet now if you type something in or you go to a website it will pull up and
show you all the keywords that are the most popular for that web page of that site I love it because when I type in words into YouTube it will pull them up and it will tell me the top like 5 or 10 and most importantly it will show you how many searches each month each one has so if I typed in Black Angus beef best-best Black Angus beef farms and it says 50 50 you know searches a month I probably wouldn't do anything with making an ad with that but if I type that in and
it came up like 1600 I'm making a video on it anything over a thousand I tip anything with a thousand or more monthly searches I will always make a video on it makes sense and then obviously the and it's better if you do the ones because there's less competition if they're longer like black best Black Angus beef in Ohio is a what they call a longtail keyword and you would you could make a video on that and would do that YouTube like I said if I was to get the course no matter what I would
say that's the number one but this one what's cool too is the biggest thing is is inside there I show you the the six places that if you put your keywords in there YouTube will take over your marketing for you okay like if you make the title your keyword you say it in your video you've the file of the video you saved on your computer is the keyword the image title that you put in air is a keyword and in your keyword area Google will or YouTube will know that you know what you're doing and
they will start pushing it out to everywhere else that is relevant to that keyword okay you know suggested add like another video pops up after you watch a YouTube video if you do it right they'll push your video they'll push your video you'll push your video okay like I have if you type in a al Williams art Williams just do it I'm probably the number one YouTube video of that one on there okay because they did it right same thing with Facebook you can go in there and get all the stuff everything on there how
to set up campaigns more than 40 videos in the course basically a lot of times you can here's the thing is you can do a couple things you can hire people to do this obviously there's plenty of people do it I'm pretty expensive now because I don't I don't have to I don't have to nickel and dime anymore I charge people Wade a lot of money to do any campaigns now because they know how good I am at it and I we doubt anybody's tire kicker gonna waste my time it makes sense because it takes
a little bit of time the cool part is is if what I had do I put these courses together each course I typically sell at 495 I bundled all of them together for 997 which is very good competitive price for anything out there but wait there's more okay if you wanted just one course I give people fifty at forty percent discount if they type that in a check out okay but I am also running a provision special only that on the entire bundled course instead of nine ninety eight I'm doing a provision weekend special at
fifty percent off of that which gives you everything the other thing I would tell you too is you might get into it and you go through some of the stuff and you're curious about it and you go I just don't have I got to grow my business I don't want to learn this stuff I don't want to do it the one thing I would tell you that will give you an advantage is if you know some of it you know how to speak the language to people that you're paying to do it okay I had
people that saw my first breakout session when I was in the other room that came up to me and a guy was like well I gave him $1,000 and stuff like that and I don't know if it worked well you better stop doing that real fast or you know or whatever right now I'll just take your money and I'll go out with it or whatever if you're not gonna pay attention to your you know your metrics you some saying so if you if you understand that that you can learn the language because that's what I
had to do and now it puts you in a completely different level with somebody as well like they take you more serious if you can do this stuff if you learn some of these strategies if you think about it if you're an employer in your business and you understand how funnels work and you start figuring out the customer journey you can dominate everybody there is no competition because people don't do it all I did was I looked at one piece and I saw this and I tried this I tried this and tried this and it
was like about two years ago it all just went just like that and just man it feels like I can and now I can roll stuff off like that and you can get to that point I mean obviously everything you start for the first time is overwhelming and it's it it's tough right I'm still on schedule that's pretty cool I'm even early right nice nice not too bad so if you're interested you can get it if not no big deal so what I'm gonna do is since you guys are probably hungry you've been through meetings
all day I'm gonna say thank you and dismiss you and you're gonna go get dinner or whatever we're going back here at seven o'clock tonight if you have questions you can come up for a little bit I'm kind of worn out so don't ask too many till questions okay just go get the courses and then ask me questions later so did you enjoy that all right thank you guys appreciate it you
