so I'm going to share the exact Facebook ad campaign that I ran to lend 30 new local SEO clients in just 30 days this campaign is super super simple it should take you less than 15 minutes to get set up if you already have a Facebook ads account and that's literally all you need this campaign durate phone calls for my team at around $20 per call now I've had an SEO ageny since 2016 and I built up to seven figures in around 3 years so we're going to rely a chat GPD to do a lot
of the heavy lifting so you can get this ad campaign up and running without having to dig around for other resources so let me show you the campaign all right so here's the inside of our Facebook ads manager uh this is business. face.com and then you'll go to ads manager you'll probably create a new campaign but I'm just going to show you how to get this set up you see I'm limiting it to these three campaigns because we ran those the longest uh with 912 leads 210 leads and 61 lead so these three together are
around 1,200 lead so the way that we have the ad campaign set up as super creative name 004 qualify copy 2 uh auction leads and that's that's all we have set up for this no problem okay so now I'll show you the adsets um for how simple this is so if we come into edit so I can show you the settings we're going to have uh instant form uh Facebook Instant forms are give you leads much more cost effectively than sending people off of Facebook's platform Facebook likes when people say on the platform so if
you use Facebook leads uh Facebook lead forms then they're going to stay on Facebook's platform Facebook likes that uh these can be lower quality leads uh but we trade that by having a higher volume so you're going to select the page that you're going to run it from and your daily budget you can see we're running $50 a day um whatever start date here we uh started it last May and audience is where if it gets interesting so this is the audience Target so and you'll see that this ad is targeting plumbers so we wanted
people in United States 30 to 65 male and female and people who had an interest in hot water storage tank and literally that's it the only detailed targeting was people who had an interest in a hot water storage tank uh we did not Target plumbers we did not limit this to Target people who own or manage Facebook business Pages we did not limit this to Target uh any other type of thing we just chose uh interest that a plumber would have okay uh that gets us very inexpensive Impressions and shows because we're letting Facebook do
the optimization for us instead of coming in here and using 15 different targets and using um ores and ends and and all of this just super broad let Facebook decide as I said this is one of the simplest Facebook ad campaigns that you can set out I did not say this was the best but this can definitely get you started this will generate leads this will will generate calls uh we said manual placements I only wanted to show on Facebook and we only wanted to show on the Facebook feed marplay video feeds business explore if
you want to you can take all these other ones off and just show on the Facebook feed uh often we do that too so but that's up to you okay so that is all we have set up for the ad set so now let me show you the ad and you're going to uh chuckle when you see this so this ad generated 9912 uh Facebook form leads so let me come in here and show you the ad so it's a single image ad uh this is the simple image and this is the text for the
ad we didn't do any of these fancy options only nine spots left was the description the call to action was learn more and we used uh lead form uh water heater 05 so super creative there so let me show you that lead form um and we'll get into using chat gbt to write and edit the add copy and the image the lead for is creatively titled water heater 05 copy excellent here is water heater zero bind uh I can show you the copy it's the same thing it's plumbers ready for hot water heater replacement jobs
now it's funny about this is plumbers do not call them hot water heaters right plumbers call them water heater because they're water heater hot water doesn't need a heater right it's already hot so this little grammatical error was on purpose and you'll see we got a lot of Engagement of plumbers who were commenting that we were big idiots because we said hot water heater when it's just a water heater so this was purposeful it creates a lot of Engagement you want people to comment to engage with your ad even negative comments shows Facebook that people
are engaging with your ad and Facebook loves engagement so people are engaging it's going to show your ad to more people at a lower cost so try to do something like this where you make an obvious um obvious error and that way Facebook will show your ad to more people at a lower cost so you know use this similar language comp be your details on how helping plumers at 10 to 15 and here we didn't make that mistake why would he replacement jobs per month without chasing Tire kickers if you have at least two employees
including yourself please do not complete this for um so then are you are an employee licensed plumber how many employees are in your business and what's your website clearly ad Justice for uh the niche that you're going after and uh here's the contact information that we want them to enter next and here they'll review the information here's our link to our terms of use you can have chat GPT generate your terms of use if you don't have one and and then it says wait one more step I click here before you go and I'll show
you that landing page it was it is super simple so here's what that landing page looks like it's really just a way for them to book a call and you can see they can select the date time book no problem okay so that is the ad campaign and I know you might find it hard to believe that this ad campaign generated 30 clients in 30 days it did and I mean you can see just the sheer volume of leads that this ad campaign generated you got 912 leads uh in just a couple of months running
this ad so let me show you some chat GPT prompts so that you can get an ad like this running on your own here we are in chat GPT and the first thing we need is a image so I'm going to do this uh as a roofer so here's the prompt I'm going to use and yeah I don't want to go to stock imagery sites I don't want to have to pay for stock imagery anything like that I'm just going to use an AI generated image that's what we did in the plumber ad camp pain
so there's some rules here that we want we want the face eyes and teeth to be visible we want it to look realistic this looks a little cartoony this isn't the best image so you can give it a couple more prompts to try to find two of this uh this looks like you know an AI generated image of someone taking a selfie on a roof uh which is fun so I'll just show you this one for now but I probably wouldn't use this one I me ask it to try again so that it doesn't look
quite as cartoony but I'm going to go ahead and copy the image and I'll go over to Cana so we'll create a design and we're going to do a Facebook post and I'm going to just paste that image in that I copied there it is oh I got two no problem okay so we'll just put it up there we'll make it big maybe not that big there we go we'll make it that big okay and then we're just going to do text heading uh want 10 10 to 15 more roof replacement jobs each month question
we'll correct my typo move the space all right there we go and now we're going to make the font we'll make it white so it's visible and then we're going to do effects and we're going to do background we're going to do light gray and then maybe a little bit of transparency just so it doesn't cover it and we'll move this down so it does not cover his face so we'll move the image up a little bit send it all right so boom something like this um and you can see if I pull up the
image that we use for this ad which we creatively called face um that is exactly what we did we asked AI to gener an image of a plumber replacing a water heater and wet with it okay so then I can grab the creative here the ad copy I'll come on over to chat GPT and I'll just ask it to please rewrite this add copy for a local roofing company and then chat gbt rewrites it for me uh talking about talking to roofers wow so I'll so here's the chat CHT finishing and we'll just grab this
and throw it into the campaign so yeah this is a ridiculously simple Facebook ad campaign but my goal here isn't to try to make an ad campaign that you're going to run forever and ever and build a some bigger agency with the goal here is just to get you comfortable with running some ads uh getting on the phone with some local business owners and getting that practice I know that getting on the phone with local business owners if you've never done it before it's going to be uncomfortable you have to embrace that you have to
be ready for it to be uncomfortable it is something that you're going to get better at you get better at everything the more you do it okay this is a way to get very inexpensive phone calls which at the beginning of your agency that's what you want you don't want to pay $12 $300 per phone call which a lot of advanced Facebook ads technique can quickly balloon to this will get you on the phone for $2 to $30 a call a very inexpensive practice a lot of the prospects are going to be awesome fits for
you to be CED but that's not necessarily goal you're just putting the Reps in you're just getting comfortable getting used to getting on the phone with prospects I'm going to put a link in the comments so you can join my absolutely free school community and in that I have my go high level snapshot where I connect this add into high level and then use this snapshot with all the follow-up sequences and everything that we did to actually turn these leads into new clients you'll also need an excellent offer the better your offer is the better
those full phone calls are going to go when you get them on the phone if you don't yet have an offer check out this video it's going to break down exactly where you can use go high level for reputation management a lowcost foot in the door offer perfect for these leads
