okay so I run a multi-million dollar business most of it's automated some of it's not we'll talk about it but what I want to do in this video is teach you how to start an automated business from scratch so this is assuming you woke up today and decided to start an automated business you have no followers no Tech skills you are basically a newborn baby when it comes to automated sales I want to show you what to do and the first thing I want to say is that really this video is going to help you
you see how it's not very complicated um there are parts of it that require work and we're going to talk about that but in terms of tech in terms of um the actual automations it's not difficult um it feels complicated because there's so much conflicting information out there about what you should do but the actual reality is it's not complicated and so this is what I've learned right I I 2020 I made a million dollar 2021 I made a million dollar like 1.5 1.5 and then this year in 2024 um I I was projected to
hit 3.6 and I think we're going to end right around 4 million um so we're right on track this has been a really big year of me like 3 Xing my growth um and one of the reasons why is because I'm learning the more I automate the more money I make and I want you to say that with me class the more I automate the more money I make and it's a simple reason if you sit and think about it obviously you're having software computers programs technology do the work that we used to have to
do ourselves and so I want to get an agreement before I start giving you the like game plan and the like everything to do the what to do part um I want our agreement to be can we all agree got like two pages of notes here can we all agree that we're going to need to work to set the Automated Business up okay this is not a get-rich Quicks thing this is not a like push a shiny button and we make money if you want to build any kind of business automated or not it takes
work so if we can all be on the same page that we're going to work to set the Automated Business up but we're going to push to get it done and then our metric is once it's up and running we do as little work as possible I feel like that's a fair deal I feel like most of you watching will agree to that deal where you say Okay Maria I I know I'm going to have to work to set this up I know that businesses take work to build I just don't want to be working
at forever I want it to be as automated as possible so I can work smarter and harder so if we're all on the same page we're all on the same page on that um then I'm going to get right into actually kind of breaking this down for you if you have any questions as I go along just drop them in the um YouTube comments um I will be recommending one or two courses that I have that I sell they're optional there's so many things that I have for free on YouTube for free on Instagram for
free on my email list the only reason why you would buy a course from me is because you want me to a Hold Your Hand B make it very like 1 two 3 4 C I'm teaching something that I wouldn't teach in a free content so for the most part um you can follow videos like this there's so many and I have so many comments every single day from people who just they couldn't afford my courses and so all they did was just watch the free content so even though I am going to be recommending
a few courses just understand that they're optional um they're nice to have but not need to haves okay so let's let's do this essentially I want you to start we're going to talk about automations we're going to break it down but before we do that I want to go big picture and I've got my iPad here we're going to I'm going to draw my iPad and we're going to do this together there's two things at its core if you want an automatic business there's two core things that need to be automated okay so there's two
things we have to automate the first is our delivery meaning like our can I spell delivery meaning our product I'm just going to write product here so like the thing we're selling and the marketing so you have delivery and marketing those are the two things that need to be automated at is core obviously a lot of stuff will fall under that but at its core when you really think about your business big picture you need to automate your marketing and you need to automate your selling so you need the thing you're selling and the way
you're selling it those need to be automated the parts of your business that aren't automated those parts that's where you're feeling the work maybe you have a delivery model where you have to do a lot of the work for the clients that's unautomated maybe you have um a a sales acquisition method where you're like cold reaching out to people that's not automatic so we're wanting to automate the marketing and the delivery so what I want to do is I want to First teach you how you're going to automate the delivery I'm at the point now
where this part for me is ful automated okay so Maria's delivery just going to put Maria's delivery fully automated when someone pays me money I don't have to do anything for it I've already created the product I've already created the systems to get it to them I've it's done they make the they check out we're done um there's one exception to that where I have for sheer like shits and giggles I have a um a little coaching group where I answer questions I talk to my students I'm in there every single day um but that
is not there's no obligation to deliver on anything there that's just for me to like enjoy spending time with my students answer questions because I actually really do like answering questions um but that is 1% 99.99% of this is fully automated how did I do that how did I fully automate my delivery well the first thing you're going to do is you create the product once now I have a lot of videos Elsewhere on why you should only be selling one product um if you search my channel for the rule of the five ones that
would be the video I want you to watch on why you should if you want to make a million dollars or more you should only be selling one product not multiple products um really important stuff there so go check that out on my channel um in case you don't know the rule of the five ones let me Focus this bad boy oh there we go Focus for me um you're going to create the product once one product one time I have a course that teaches you how to do this it's called how to create a
viral digital product so obviously you probably know digital products are really easy um to make automated there's so many reasons to create a digital product and have that be the product that you're selling um there's a course that I created that teaches you um it helps you automate not just the actual product creation but it also helps you with the marketing side because we create in this course I teach you how to make a product that's so good people see it and want to buy it they're like oh yes this is exactly what I need
oh and the price point is exactly perfect for me I'm in I'm buying it do you understand how much money you make when you do that do you understand how much easier marketing is do you understand how non-existent your delivery is when you create a product right the first time this is one of the most important things that's why I made an entire course on it there's no amount of clever marketing that can compensate for a bad product and so for you as a new business owner the thing that you should be really thinking about
and spending the most time and getting 100% confident in is your product and I think if you think about it it makes sense if I have a product people don't want no matter what I do to automate the marketing I will always struggle to make sales that's the reality and so that's why I took the time to make a course I'm going to give you a couple of tips though um for this YouTube video things that I have learned um that I think will help you um whether or not you you get the course and
I know a lot of you guys actually have that course so in that case watch it um one of the best things you can do to really automate your delivery is to take the time and sit and think about any question a potential customer could have so whenever I create a course whenever I create a product let's say I'm making like um I make recently I made um a bunch of content templates so I I sat and like made a bunch of content templates for reals that would go viral I made a bunch of content
templates for carousels that would go viral stories that make you a ton of money like I sat and made a lot of content that you guys could just like fill in the blanks for and so as I'm sitting here making this product for you guys I'm like what questions could a potential customer have about these templates um how do I use them will they work for my industry are they really going to make me go viral even if I have a small account um I'm technically challenged how do I make these work for me um
can I use them in multiple different accounts you know and I could just sit here and go on and on all day and I really took the time to sit and think about and you can use chat GPT by the way to like ask the questions this way too like have chat GPT do the thinking for you um think about any question a potential customer could have and answer it pre tively answer it I learned this the hard way because I didn't do this and then I had all these um just questions from customers and
um hey I got this I got that I I don't understand this I don't understand that and it's really like oh my gosh so then what I would do is like go back and like again it's not on the customer it's on me I didn't thoroughly answer their question so then I have to go back and add videos to my course or whatever it might be um and I've learned it's just so much easier for everyone including your customers to to do it right the first time and what's interesting is so our repeat customer rate
my repeat customer rate is 60% meaning 60% of people who buy a product from me will buy again do you know what our industry average is for like my competitors my colleagues 20 to 30% so I'm at least double the average if not triple the average meaning my courses are two to three times excuse me I just say a massive enchilada I'm like still digesting that excuse me my C my courses are two to three times better get two or three times better results than the average one do you think that's an accident no it's
super intentional um but it's a win for you as a customer right you get a product that actually delivers what it's promised you love it you see results you're happy that's the part that's good for you the part that's good for me is your questions are fully answered so my work after you buy the product is done the more work you do here the less work you'll do later okay so we're going to automate the delivery another way of saying this it's like a a Cheesy old saying but a stitch in time saves nine okay
so you're going to create the product once now there's a lot of stuff that we can get into I do go into this in my course where I talk about the software that you need to set this all up right I talk about how to automate this so that when someone buys they automatically get emailed the course I talk about um things you should put in the first few videos of a course or in a PDF bundle if you decide to do like a the digital file I talk about what you're supposed to specifically put
in there and how you should build the automations so that you customer has a really good experience that's what's in my how to create a v digital product course so I will put the link in the description again it's optional but it's one of those things if you're going to spend time on anything that's what I would be spending my time on because if you nail this what the and the goal this is what happens and this is the goal is once the customer checks out your work is done that's where we want you to
we want you because then and this is where we're start talking about the marketing it's fully scalable all you have to do once you've built that and it takes work to do that but once you've built that all you need to focus on is then automating and scaling the marketing and at that point that's where it gets really fun that's where you start to see things like daily sales five sales a day 10 sales a day we're at the point now where we're getting thousands of sales a month and we've had a lot of time
freed up to do that because we properly automated the delivery if you don't properly automate the delivery by the way if you don't do this the right way and yet you try to scale up the marketing all you get is a bunch of angry customers we all kind of know people in our industry who maybe don't have such a great reputation because they were too quick and they didn't properly automate it and they there's the difference between properly automating a good product and like throwing spaghetti at the wall and hoping it sticks obviously you don't
want that like I know the people who I attract in my world you guys are people of Integrity you want to deliver a good product you want Happy customers there's a lot of stuff that goes into properly automating a product so that you can then pour fuel to the fire on the marketing and scale that up and not worry that you're about to like ruin your reputation in our industry there's two I want to break down the marketing now okay okay here's the marketing there's there's a couple of different things here that I think are
important to talk talk about okay so with marketing there's basically two um categories of marketing both can be automated but one is much more automated than the other so I'm going to focus on one over the other today organic marketing and then running ads organic marketing very profitable but not very automated and you may know that but um it's fine like obviously so much of what I do is um I do a lot of organic marketing but it's the least automated part of my business it's very Maria intensive it requires me to properly prepare I
put a ton of work into these YouTube videos I put a ton of work into all my content um it's my most profitable right because it's just the cost of my time um but it's not very automated and so what I and I talk a ton about organic content so I thought what would be really interesting is if you are interested in a fully Automated Business this is what it would look like you would focus on ads ads would become your only focus so it would basically be ads going to it and I'll kind of
show you the full funnel once we build it out um but if I were you and I wanted a fully Automated Business I probably would not be looking at mastering organic I just mastered organic first because I didn't know any better um I thought ads were complicated I thought you had to spend a ton of money on ads I had all these limitting release about ads which I'll get into um and so sort of like built the business model but more and more and more we're scaling up my ads um we're letting ads really be
the thing and email addresses um that are pushing then driving the growth of the business because it's much more automated it's that much more scalable so um I want to talk about ads because there's so many myths I know you believe right now about ads that I believe too and that's how I focused on organic for so long but again not super automated and I really just believe that couple of things I believe that ads cost a ton of money that's not true we have students all over who are spending $3 to5 a day so
you can profitably run ads and get sales every single day for spending $5 a day we actually show you how to do this um I'll I'll talk more about that in a minute but for right now I want you to release the myth release the limiting belief that I have to spend thousands of dollars a month in order to get sales from ads that is just simply not true the second myth that you probably believe is that it's really complicated I think ads in my opinion having mastered both I've mastered advertising and I've mastered organic
content marketing organic content marketing is much harder to figure out it has many more games you have to play you have to do all these silly things to trick the algorithm and I'll tell you why ads are not that way meta let's just assume you're running Facebook and Instagram ads they are incentivized for you to be a happy customer they are incentivized for you to intuitively understand how to run ads their business model works on people running ads to their platform getting results and sticking around and I'll use myself for example I started spending very
little a day and gradually worked my way up to spending now like I probably spend almost $100,000 a month on ads and I'm going to continue I'll probably spending a million dollars a month on ads in five years maybe less that's Facebook's dream outcome someone comes in starts small see results gradually grows their business and keeps spending more and more on ads so when you think about it from Facebook's perspective and and by the way in my little coaching group where people share their wins and their testimonials that's what we see all the time I'll
see a student post about how they're so excited they just rant the start of their first ad I'm my gosh I just published my first ad 2 3 days later oh my gosh I just got my first sale from ads a month later I had my first 10K month my profit on it was 6,000 because I spent 4,000 on ads or what whatever it is right um 3 months later I can't believe it but I just cracked $30,000 sometimes it happens faster than that sometimes it happens slower than that but the big numbers that you
see a lot of the times in my coaching group for example are because they were run ads but what people don't know is they started nervously panicking when they turned on their first little $5 a Day ad and it was so scary and it was so overwhelming but they're following Facebook's exact model the desired alcome where they start small they start seeing results and they keep growing it keep scaling it can't really do that with organic organic is very like I might put 10 reals out and one of them pops off and thank God it
did again not knocking it I make a lot of money from organic to too um but it's a different game and I would venture to argue that the ads game is a little bit more straightforward in the organic game ads are just like it's it's pretty easy to understand what you need to do in order to see results in a way that organic is just in my experience and what I've seen not just with me but with my students just got a little bit of a harder learning curve and yet people spend so much time
trying to figure out the organic game when they could be seeing potential better results from ads so that's the that's the third limiting belief is like it's more complicated than organic I would disagree um I think the other limiting belief is like oh it's not the right time or I'm not um like I should just wait I think there's this underlying this fundamental understanding that if I'm going to run ads I need to wait I need to be a more experienced business owner um Rose and I joke that you can have three as soon as
you have $3 in your in your bank account you should be running ads and we joke about that but it's because we want you to understand the point we're making which is you shouldn't be waiting to run ads you there's no mythical Milestone that you have to hit you don't have to even sell your first product like we have in our ads course a whole module on like if you haven't even sold a copy of your product yet if you haven't even made one sale we have you run this specific special type of campaign to
get your first sales um I do recommend my ads course Rose and I made it together she's my sister she's the person that runs all my ads she's a genius if you guys think I'm smart Ros is even smarter than I am she's an even better marketer than I am she really was the person that made this course I just kind of showed up and asked her specific questions about ads but she's the one that's out there in our coaching group getting um those results that you you'll see in our coaching group from our students
who are running ads they took Rose's ads course um and they start off with their $5 a day campaign spending $5 get one sale then maybe in a week you scale it up but like it's a slow and steady method but it works really really well and that's what we teach in the ads course so if you're I'm going to in a minute I'll kind of like take you in the give you a little sneak peek of the ads course but before I do that I want to take a step back and I want to
just kind of show you the full funnel of what the most streamlined Automated Business looks like and I'm going to do two versions of this funnel overview I'm going to do the first one based on if you're making less than a million dollars a year and then I'm going to show you what this looks like when you're making more than a million dollars a year okay because they're different and I making more than a million dollar a year so I'm doing something differently than what you would be doing if you're sub a million dollars a
year so you have your digital product actually we'll call this the ad this is the ad and the ad and you might have lots of ads so they're all pointing to your digital product now pricewise I didn't mention this earlier but pricewise um I I really like anything in like the 27 to $97 range and then again this is what I get into in the um viral digital product course but you might you might have like um a whole little upsell funnel where um you buy one product and then you offer additional ones um but
that is sort of like all in one funnel so it looks let's just pretend I'll just do this I'll just like pretend so let's highlight this guy we'll zoom in here this is our first product and then another little product another little product okay this is all part of the same one product funnel scale this to a million dollars literally just this over and over and over and over and over and over and over again you're just going to get and a book I recommend that goes into this more is ready fire aim by Michael
Masterson it really breaks this de this concept of like one product um scale this this is infinitely scalable your sticking points I'll tell you exactly where your sticking points are going to be as you scale so maybe you're at like 15K a month and you're really trying to like break into the next like 40 to 50K a month you're going to get you could get stuck here it's going to be probably because your cost of acquisition or your return on ad spend your return your Roi on ads um drops the solution to that Rose talks
about in her ads course um but it comes down to like the the ads you're running so she says hey if you um if you get stock and you're not acquiring customers profitably anymore run these ads make these changes she sort of gives you the game plan for for fixing that but I just want to like give you a heads up as you scale that's going to be one of the things you might get stuck on and you might run into is right around the like $155,000 trying to break into the next level you could
run into some things there trying to get this focus on me okay now let's talk about once you've crossed over a million doar this is what it's going to look like it's essentially going to be the same except yeah let's just copy this it's going to be similar there's going to be one really big key difference drag this bad boy down I another one okay so you're still going to be running a bunch of ads but it's now going to be running oh my God to a lot of different products so that's where I am
right now just erase this and then make these guys I just want you to really visualize this I have a very clear idea that here we go this is what I want it looks like this okay this is the funnel that I want to do to see and the ads of course are like 10x I'm running way more ads than three at this I mean it's just like endless amounts of odds that were running um that's what this looks like to go from 1 million to 10 million that's in the range that I'm at right
now and so I'm saying this for two reasons one I want you to have a understanding of how you're going to scale this up but two I really want to make sure that you understand if you try to sell more than one product funnel at this point mind you the like first product and then you can have a little upsell and a little upsell but if you try to sell more than one product funnel at this this point you will flounder you will flop and this happens I see a lot people get shiny objects in
gym they're not able to for whatever reason stay focused on mastering selling one product and they think oh this product is a flop it's probably not a flop especially if you've gone through one of the like the course that I taught you it's not a flop you need to master selling it and you need to figure out like what ads work for it and what not launching a new product is not the solution it's um it's only going to be harder to Fig you need to figure out how to to do with this one time
so you can do it a bunch and I share this with you because I don't want you to get stuck in one of the areas I got stuck on um you'll actually in my opinion um based on the experience that I have seen with my students you will be in very good hands if you and you'll know exactly what to do if you have the how to create a v digital product course and the ads course if you only get two and again they're not expensive if you only get two things from me and you
want an automated business those are the two things I would get that would be my highest priority again I know this is is self- serving to say that but it also is the truth those would be the only two things that I would I would buy them I would consume them and I would Implement them and we're in the early days of 2025 at the time of filming this and I don't think you understand the year you would have if this was the only thing you focused on this year if this was the only thing
you focus on for next let me just turn my little iPad off cuz we got that done um and I want to show you um the preview of the courses but if this was the only thing that you focus on for the next six months I guarantee you you would not recognize your business and you would not recognize your life and I feel very confident saying that because I've had so many students um I printed off a couple of these for a different YouTube video but these are students who have taken I believe both courses
I think both of them I printed them off um this is joy and um she says I just hit $320,000 with digital products in 10 months thank you so much for being the number one person that's inspired me and I've learned from I'm so excited I want to start scaling and get even more automations up okay so she posted this to my coaching group that's the like little Community I was talking about Crystal posted this to my community she says huge win we hit $273,000 in November thank you to Maria went and rosemary Dei that's
my sister for always answering my questions and I know for sure she took um my ads course and the digital product course so that combo digital product how to create a viral digital product plus the ads course you will be unstoppable if you want to go crazy and do a third thing come join the coaching group because then we can chat and talk and you can share all your wins and I can take screenshots and share them in another YouTube video but that is totally just because you want to hang out with fun people like
that is totally optional coaching group is just a good time um the meat and potatoes are in those two courses so this is what I want to do I'm GNA I want to just show you um I'm going to pull up the course so give me one second to pull it up and then I just want to like give you the sneak peek okay so let me just show you I'm going to start with the ads one okay so we call this course how we get our Facebook and Instagram ads to pay for themselves because
that's essentially what we do um we run very profitable ads on in general we take $1 and turn it into two and a half or $3 so it's a great deal um we break down how to start getting running ads how we get such good conversion rates um the specific audience es we use how much you need to spend per day um a little checklist of everything you need and then we literally just we tell you crush your campaigns by copying ours so we literally just teach you this is what we're running these are the
buttons we click this is the the text we put in right here just copy us um Rose has all kinds of um stuff she adds stuff on how to scale um and by the way do you notice here do you know how we talked about like preemptively thinking about questions your students might have you can see that we do this in here you might have this question as you scale dot dot dot we're preemptively answering it that's less work for us so that you have a really good product um that answers all your questions and
you don't have to like go back and forth and try to find an answer do extra research you have a better customer experience we have a better business experience um she even tells you things you need to look out for like beware of this scam it's a really important thing that you need to be really careful of um it could shut down your entire odd account so she just really goes over everything and as you can see here I mean I just sort of like I just say we're so excited I'm just like there to
be the pretty face um although Rosemary is of course lovely I'm joking um she's really my point in saying that is like she really is the person who does this she even did this thing where it's like okay if you're stuck on a specific step do this so she took so much time to really teach you everything you need to know about ads when you're done with this course you'll know everything you need to know like it'll be done and you'll be amazed at how easy it is similarly that's what I did with this how
to create a viral digital product I taught you in this course how to create a product that goes viral I feel very confident saying that because not only have my products on viral my students products go viral all the time and like we said things are pretty easy in the marketing department when your product is good so I teach you um basically how to create the or understand the difference between a product that will flop and a product that will go viral and scale um things that keep products from scaling um the price to Value
ratio that's really important because if a product could be really good but if people get to it and it's not the price they were expecting either too low of a price or too high of a price um they won't buy it so I also help you figure out are you going to create a course are you going to create a PDF bundle an audio bundle and then if so um what do you do and then um like what happens next once you've created it so literally you try to create it and then like what do
you do to connect the tech and make sure everything's very automated um so that once you're done building this um you're done so again this coures optional you can poke around my YouTube channnel you can poke around my Instagram content and um kind of piece it together but if you do want me to hold your hand and show you how to automate the delivery and show you how to automate the marketing those are the two courses I highly highly highly recommend I feel really good about recommending them I've seen the results from so many students
so hopefully I'll see you in there or if not I'll see you in another video
