Do THIS Now To Save Your Facebook Ad Account

my Facebook ads agency has access to more than 400 ad Accounts at any one time we've literally managed thousands of AD accounts over the past 9 years so we have tons of data and we've analyzed that data and we worked out why Facebook disables ad account and found that there are five reasons that account for nearly all the Facebook ad accounts that get banned and in this video I'm going to show you what those five reasons are so you can avoid them and stop your Facebook ad account from getting disabled now meta is notoriously trigger

happy when it comes to disabling Facebook ad accounts it's probably the biggest single complaint that Facebook advertisers have is that it's really easy to get your ad account banned get your ad account disabled even when you don't think you're breaking the rules you don't feel like you're doing anything wrong and a lot of advertisers fall into a trap where they think they are complying with the rules but they're actually falling foul of at least one of them without realizing it can be a lot easier to do than you think so I wanted to dig into

that a little bit more and go through the five policies that advertisers violate without realizing it I'm going to give you some examples and hopefully you might be able to adjust your advertising or adjust your plans for future ads so that you can side step these issues and avoid ads being disapproved and of course the worst thing of all which is your ad account to get disabled okay so I've got a bunch of tabs open covering those policies that that I just mentioned and I want to start with this one which is unrealistic outcomes now

this is one of the ones that annoys me the most I think it is far too strict but and you're going to hear me say this a lot throughout this video we have to play by the rules whether or not we agree with them or not if we want to advertise on the platform and be able to reach the billions of people literally that meta has as users that we can advertise to we just have to play by the rules all the other platforms have these rules even if we think they are silly this one

annoys me the most so unrealistic outcomes this is one that advertisers often have issues with and run into issues with without realizing it so it says here unrealistic outcomes ad must not contain promises or suggestions of unrealistic outcomes as specified below for Health weight loss or Economic Opportunity okay so some more information here I'm not going to go through every little detail in here you can obviously go ahead and check this out but I wanted to scroll down to some of the not allowed examples so it starts with well they mentioned economic opportunities here here

they've got deceptive employment opportunities I guess they're somewhat related but it says here as examples of things you can't put in your ads is Be Your Own Boss or make $1,000 every month now those don't seem like unrealistic outcomes do they like there are many ways to either Be Your Own Boss or make at least $1,000 every month like that's not difficult in fact I imagine the vast majority of people watching this video make at least $11,000 every month and are there Own Boss so this is where I just think this is silly this is

going way too far that yeah okay if it was start from zero make a million dollar a month within the next six months yeah that's an unrealistic outcome this is certainly not and as I said we run into this issue for a lot of our clients even for our own ads because we put out ads that demonstrate the results that we've got for our clients so we might have ads that show and these are screenshots literally of AD accounts like it's very verifiable that this is not unrealistic and this is true but what we are

doing is we are picking the examples of clients that we've been able to get the best results for everyone does that in their marketing right if you've worked with 100 customers and you want to use testimonials from some case studies from some you're going to choose the top 10% to demonstrate because that's going to produce better results in terms of your marketing it's still realistic but obviously you're going to choose those so we have clients for example that we've been able to get 20 x return on adspend for 60 x return on ad spense for

now they're rare not every business is going to be able to achieve that and we want to demonstrate that in our marketing because it makes us look fantastic understandably so and we put that in there and Those ads can sometimes be disabled which is very frustrating because we're literally saying this is a screenshot you can and meta of all people you could verify this is realistic because you can go into the ad account and um and see it so what we've learned with this policy and with these rules is that even if the outcome that

we're demonstrating is real absolutely realistic because it happened for some of our customers for some of your customers sometimes we have to tone it down a little bit and we have to go not with the outline is right at the top that have got a 60x rows but maybe we could demonstrate a client that's got a a 12x rows which is still a fantastic result but not quite as extreme and meta is going to be happy with that from a from a marketing standpoint so you might need to think about that for your business if

you've been creating ads and showing some amazing results you've been able to get for your customers clients Etc maybe you need to just dial that down a little bit and go with ones that are still good and still impressive and still going to work from a marketing standpoint but aren't quite as amazing as you'd like to shout about which is why this one annoys me so much and I just love that the examples that of unrealistic outcomes are actually very realistic outcomes okay so let's go down to the next one right misleading Health claims so

lose 5% of your body weight in a month is one of the things that's not allowed they say that's unrealistic I kind of like I mean it's a lot but it's not impossible it's not that unrealistic I mean if you're a 200 person you weigh 200 could you lose £10 in a month like yeah it's a lot but is it doable abs absolutely and I'm sure there are loads of businesses that offer exercise programs or nutrition programs and have multiple examples of people who have lost 5% or more of their body weight in a month

particularly if they're pickly overweight and then the person gets really committed and probably there'll be people who have achieved more than that so it annoys me but because I do feel that this is realistic but again we have to play by the rules so in that scenario if you're a business in that case and you've got an example where someone's lost 2020 in the first month you might need to D that back down and serve someone that's lost £6 in the first month not ideal I know it goes against what's going to work best from

a marketing standpoint but like I said we've got to play by the rules now because it's AI it's an algorithm that's working out whether or not your ads make unrealistic claims and are featuring unrealistic outcomes or not one of the things you can do is be smart about where you put certain pieces of information within your ad because there are certain places where it's easier for meta's systems to pick it up than others what I basically mean by that is you can normally get away with putting more of the what meta would quote to be

an unrealistic outcome even if it's completely true and hopefully obviously you only feature outcomes and make claims that are true and have happened you can get away with that more in the creative than you can in the ad copy so like I mentioned before if we want to advertise like our done for you services and we want to use screenshots of client ad accounts where we've gotten amazing results we can put more impressive results in the ad creative either in imagery or we often would put it in like video and it would just be featured

within there we could put in a a 20x 19x row ass or something like that in the creative but we couldn't put that in the ad copy CU in the ad copy it's text it's easy for metas system to work that out they can flag it disable the ad and that could potentially get a ad account disabled as a result whereas we can get away more with doing that in the ad creative so again something to think about when you're putting your ads together and if you've had an ad be disapproved for unrealistic outcomes and

you're worried about if you get too many of those strikes as it were and that's kind of how the system works right you get too many ads disapproved that's when your ad account gets disabled so if you've had some ads disapproved for unrealistic outcomes and hopefully Mets given you that information and shown you why it's been disapproved you're thinking oh I don't want to do this again try shifting that more into the ad creative and not putting it in the ad copy and you might find that your ads get approved more frequently okay so the

second meta Advertiser policy that I want to highlight here is discriminatory practices and when most advertisers see that they think well I'm not going to I'm not going to do anything like that I I'm not going to put anything to discriminate makes against people in my ads that would be Madness that wouldn't help my business and they think because of that they're not going to run into issues with this policy and they can do accidentally because this covers a lot more than you might initially think it does if you read a bit more information here

I'll show you what I mean so it says ads must not discriminate or encourage discrimination against people based on personal attributes such as and then they give a whole list of what you'd expect right so there's the obvious things that you would avoid and I you know don't need to to describe in detail but then there's things that you can accidentally do without realizing it at all a good example would be a divorce lawyer you got married again yes so I remember running ads for a divorce law firm they specialize in that now their ads

were obviously targeted to people that have been married and are now separated wanting to get a divorce in the process of a divorce so you are therefore targeting and not I just mean targeting from the settings within your adset I mean targeting with your messaging you're putting in your ad copy in your creative People based on family status you're married get a divorce that's family status right that's a classic example of you could run into issues here and you think well I'm of course I'm targeting people that were married and they now getting a divorce

or thinking about it because that's what we do as a business and you can you can end up with issues for silly things like that Ross I have been a divorce attorney for 23 years and never have I had so much business from one client any products related to infants you know targeting parents of of young children those young children aren going to making the buying decisions obviously targeted the parent again that could run into issues with things like family status and what we found with those sorts of examples is you have to be clever

about your messaging your wording to still speak to the people that you're intending to put that ad in front of and get a reaction out of them get engagement from them from the ad but without running into any issues so instead of saying things like are you a parent or you know are you a parent of a newborn or something along those lines any any direct question like that is a big no no you can say things like P of newborns love our dot dot dot like that might be how you'd put it in the

ad copy to make it very clear to people reading it that this product this service whatever is directed at the parents of newborn babies because it helps them do whatever it helps them do you say it more as like parents of newborns love our it's less direct even though it still gets across the same information and there are lots of other examples that you can run into with this religion we've we've had issues with before where we've been selling for a literature related to a particular religion and you can see how that might run into

issues with this it's obviously not how the policy what the policy was intended to do we're just trying to reach people that might be interested in these particular products but you can see how that was flagged by an algorithm we've advertised Services targeting expats previously so that runs into the issue there with national origin if you're targeting people from who live in a country who are expats they come from another country you can you have to be really careful with that so again it's all around being clever there in the messaging and not asking direct

questions but saying people like this have done well with this type of product or service and that helps you sidestep this issue for the most part okay so the next one I want to cover is a nonfunctioning landing page and this one sounds really obvious you think well that's never going to affect me it comes up way more often than you think and it can be really easy to come up let's say if you've got other people within your business or or like an external agency or something making website changes you can have be sending

traffic from your Facebook ads to a Lanny P that was working and they're making changes and haven't realized that something broke and then it sent non-functioning landing page before you know it ads get disapproved accounts get shut down we've had that happen more than once which is certainly not ideal but if we read a bit more information that we've got here it says we also have a policy that ads can't direct people to non-functional landing pages this includes landing page content that interferes with a person's ability to navigate away from the page now I really

ran into this issue early on many many years ago but it's it's still in place where I was sending people from Facebook and Instagram ads to a landing page that had an exit popup so where someone tries to click to leave the tab close that window down whatever it is and then a popup would be like are you sure do you not want to grab this meta was like nuh-uh didn't get any warnings just disabled the ad account I was able to get it back but an issue there right so you can't put exit popups

you can put exit intent popups on a landing page you might thinking what is that the same thing no an exit intent popup instead of someone actually clicking to leave to navigate away and then the popup happening it's before that so I'm sure you'll have seen this as a user if you sort of scroll you're on a landing page and you scroll to leave as people doing more and more things on mobile this is probably less and less common but if you're operating on computer as you sort of scroll back up to page two Le

the popup happens then that you can do because you haven't stopped someone navigating away it's an exit intent popup you can tell that someone's about to leave they're trying to leave and you're trying to grab them there to add them to an email list or give them a discount or the sorts of things that you typically see when you're on a website particularly on desktop so you can actually include those just a little thing there but when it comes to landing pages obviously make sure that everything's working you don't want to be sending people to

a nonworking landing page cuz it's a waste of money anyway but it can have ad account implications and also I'd recommend that you double check your URLs that you're sending people to part of this policy here I'm sure Met has got it down here yeah here we go look pages that do not match the product or service promoted in the ad I've seen people run into the issue where they've got the URL was wrong and it was just an honest mistake but they've ended up advertising one product and sending people to a different page on

a website that sells a completely different product and this policy is flanked because of it and that's led to the ad being disapproved so just double check your URLs triple check that your landing pages are working that contact forms working that buy now buttons working you want to be doing this anyway otherwise it's a complete waste of money but just hopefully this is a little bit of extra incentive to actually do that knowing that it could have ad account implications as well and then finally on this one you can't send people to a landing page

from your Facebook and Instagram ads that's a complete dead end so you can't send people to a landing page where they can't then like there's no links to anything else you don't have to have a full menu you can sometimes just have like footer links so to maybe in a contact page a privacy policy terms and conditions you don't need a huge amount but you do need to have something can't just be a full landing page where there's no head of navigation no foot of navigation just no way to to actually leave meta doesn't like

that the next one is personal health and appearance I'm going to highlight this little section here we've got a bit more information about this from meta this one happens all the time particularly for certain types of businesses they run into issues so it says our advertising policy prohibits ads that generate a negative perception or imply unrealistic or unexpected results that as you're reading that you're probably thinking that's really broad that can Encompass a lot of things and you are right sometimes a negative self-perception can be triggered by using examples of physical attributes in your creative

that are someone that looks fantastic and if you're selling something to that helps people improve their physical appearance you want to emphasize the Fantastic thing so it totally makes sense from a marketing standpoint and that could create a negative self-perception but meta is not super happy with it so what do you actually do here be very careful when you're focusing in on particularly specific personal attributes so think dentist for example we ran into this with dentist before where you are demonstrating in your ad creative a lot of imagery of people with fantastic looking teeth and

smiles and things like that meta can have issues with those sorts of things so there are ways to get around this so with the dentist example instead of just being really zoomed in on the mouth you just got to zoom further out and that's actually something that's quite common when we're emphasized with physical attributes to not get flagged by meta systems for ad disapproval potentially ad account shutdown is don't get too specific zoom out that can apply to other things if it's something to do with someone's hair just don't have it super focused in on

one point if you zoom out show more of the person that seems to help if you're doing if you're promoting anything to do with physical attributes the person has more clothes on I less again I know that's probably not good from a marketing standpoint because you want to be able to show off the great work that you can do for people but we have to play by the rules and then in the ad copy it's the same thing as with the unrealistic outcomes so instead of being really direct like do you have excess body fat

here's how you fix it d d you need to be things like people with excess body fat or a certain type of something found this to be really helpful studies show that this improve you know this certain product Improv proves outcomes related to reducing body fat percentage or or whatever it happens to be right there are ways around it and hopefully you understand the difference there in that wording it's less direct it's more people like this who have this problem have found this solution to work for them now based on our targeting we're pretty sure

that you're going to have this problem as well and therefore this will speak to you but that's sort of implied can still work but that's sort of implied you also have to really careful with this one with this point in conjunction with the unrealistic outcomes so if we think okay we're kind of going into personal attributes here and we're kind of getting potentially in the in trouble with unrealistic outcomes then you have to dial it back even further again I know it's not what we want to do but like I said you got to play

by the rules number five unacceptable business practices in advertising so ads must not promote products Services schemes or offers using identified deceptive or misleading practices including those meant to scam people out of money or personal information now that sounds really quite strong but meta I would say doesn't always use this policy to disapprove ads and ban ad accounts that do something that is as strong as what's described there where you're trying to scam people for example they use this as a bit of a catchall if they just get a sense that you're doing something a

little bit dodgy now it goes without saying that don't actually try and do anything dodgy if you do your ride account will get shut down and it should you know we don't want advertisers on the platform to doing things like that because that's going to hurt other advertisers because that trains them to trust advertisers less so it's good that meta closes down ad accounts for businesses that are actually doing doing something dodgy so if you're trying to do a scam or anything it's just not going to work like don't bother and please don't hurt the

platform cuz it hurts all the rest of us but assuming you aren't actually doing anything dodgy and you get hit with one of these and meta should tell you if it's this by the way so whenever they disapprove ads or even ban an ad account they should give you a reason why they're not always great at that they should give you a reason why and if you see as unacceptable business practices and you're looking at your ads going no it's not you probably just have to request a review you probably just have to go through

the system to get it back and you should get it back when we see unacceptable business practices we know with really quite strong certainty that we're going to get the ad account reinstated with some of the other ones it's more difficult like if you've violated like personal health and attributes it's more difficult get to get the ad account back if you've run into issues with unrealistic outcomes if you can back up the outcome you're normally fine with that but there are other policies that if you violate even accidentally it be hard to get it back

this one you can often get it back and they do use this a bit of bit of a catch all this one's probably the most trivic so if you have been hit with this probably not much you could learn to avoid it but you can request a review and get it back and I've actually got some other techniques for getting ad accounts back that do get banned that I'll tell you about in a minute I also wanted to give you a quick bonus Point here something that's not technically included within the you know the policies

but that is actually another reason why ad accounts get disabled quite often I'm in an example ad account just to quickly demonstrate this I'm going to quickly create a new campaign just going to go ahead and create a leads campaign but this would apply to other campaign types I'm going to go with manual click continue and I'm just going quickly jump in at the campaign level which is loaded up straight away for me and we've got this special ad category section so special ad categories you can see here meta gives some more information declare if

your ads are related to credit employment housing social issues elections or politics requirements differ by country so any ads that related to one of those things are ads within a special ad category and you need to declare that you are within a special ad category if you are if you don't and try and run ads anyway your ad account is very likely to be disabled and getting it back will be very very difficult I've often spoken to advertisers that are like well I wasn't sure if I did or not much better to go in you

know categorize your ads and declare these categories you can say declare a category say yeah this is to do with credit if you're on the fence go ahead and put it in the downsides to declaring special ey category is that you will have limited targeting options when you get to the adset level but to be honest meta is doing more and more targeting for us automatically anyway so many advertisers are going with open targeting or Advantage Plus audience or or things that are much more Broad and much more open that I don't think that's actually

the downside that it used to be it's much better to do that have the limited targeting options and not therefore risk that your ads are going to be turned off and your whole ad account closed because you did not actually go ahead and declare a special ad category so if you got campaigns live now and you thought yeah is it related to employment is it related to housing make sure you go ahead and get these ins and then then think about that for all future ads as well much better to over declare than under declare

when it comes to this one now if all this sounds like a Minefield and you're just thinking this is way too complicated I'd much rather have someone else create and manage my Facebook ads for me that is something that my agency can do and we can almost certainly help you get much better results by doing so as well so if you're interested there is a link in the video description you can click on that go ahead and book a free call with my team no obligation just to find out more information about how we might

be able to help out at this stage as I said we can dodge these various policies on your behalf half and and help you get much better results so go ahead and book that call if you're interested and hopefully we get a chance to work together so I've covered the most common reasons why Facebook ad accounts get banned and hopefully by going through this video you now have a much better chance of avoiding that happening to you but what do you do if your Facebook ad account has already been banned how do you get it

back well I show you exactly how we do it in this video here fortunately most of the time you can recover a disabled Facebook ad account if you know how and I show you the exact details that we go through and we've done this a whole bunch in this video right here go ahead and check it out