so if you're a clothing brand owner here's the best pieces of advice that I can possibly give to you that will allow you guys to not only start scale Market run ads literally do everything you're trying to do I'm gonna give you all that information in this one YouTube video right now so let's jump into it so the very first piece of advice that I will give to any clothing brand owner is understand that this thing is not going to just explode overnight like there is no way possible outside of you going viral and instantly
doing a pre-order method and getting thousands of orders right which is very very slim chances the best thing you could possibly do is look at things from a broad standpoint we are in the time where people think that I have to have a successful brand I have to have a successful business before I'm 21 before I'm 24. before I'm 25 before I'm 30. I got to be a millionaire before I turn 25. like these are the wrong ways to think and if you're doing business for that then your business is going to lack the creativity
but the scalability as well when people create businesses and Brands they look at how can they make this the best thing in that market even if they aren't the top one right now how can I differentiate myself how can I make myself unique amongst all the other businesses all the other brands and all the other deliverables of these businesses as well so the first thing I would tell you is be consistent with this like if you're going to want to start a clothing brand or want to start a business put two feet in immediately right
out the gate and understand and tell yourself this one thing it's gonna take time I'm not gonna expect to get a hundred thousand likes on my first post or even on my 20th or even on my thousandth post right I may not go viral for two years like come to terms with those things and it's gonna allow you to be a lot more humble but the humility will sink in and it's going to allow you to really build that business the way that you want to build it which is over the long term the second
thing for all clothing brand owners um I just did a video on bulk versus pre-order highly recommend you guys go check it out however what the second best piece of advice that I would give you is to start with the pre-order method reason being is because you don't have to use a lot of money up front so when you're starting your business you may not have a bunch of capital and even if you do you don't want to risk a bunch of capital so what I like to tell lot of the business owners out there
who are trying to start their brands or e-commerce brands or if it's online start with pre-orders if you already have an audience you have a couple thousand followers even if you have a thousand followers pitch it to them first start posting content of your samples first and just see how it turns out for you you may not need like all the extra stuff that you think you need really if you have an iPhone that costs a thousand dollars you can make not only a photo shoot but you can do a video shoot you can do
whole movies you can literally do whole YouTube videos like you can do everything with this small little device right here and you might just need a couple different resources so what I'll do is I'll go ahead and tag some Down Below in the description I like a different microphones different cameras if you have the money for cameras and things like that but if you don't want to start with all those things iPhone is just fine it does not have to be perfect in the beginning and it's never going to be perfect what your goal is
is to start and keep doing what you're doing over a long period of time right and what you want to do is you want to constantly upgrade as you notice the minor things that you don't like about your brand about your business and you're doing this over a period of time you want to have skin in the game you can expect you in playing the game being one of the top 10 or one of the top 50 or top 100 or whatever it is okay the next thing I would tell you guys which is number
three is do not compete with all the other brands if you look at your brand as being in competition with everybody else then what's gonna happen is you're going to lose that honor of just playing the game of just building that business of getting the message out there getting the brand out there the problem is is a lot of you guys are looking at everybody as competition in reality everybody has different goals on what they doing with their business and on top of that people are dropping at different Paces right like for certain pieces I
may drop faster than you I may have more frequent stuff planned out over the next couple Seasons like people are doing things a lot different than how you're doing it so you really got to look at your own lane and just think about how can I be the best at what I do the best at what I provide how can I make the best quality and then look at those Brands as lessons like okay they they rocking this and they dropping this okay cool I think I want to do something like that but I want
to put my own twister I want to do something like this and then use that as creativity like I heard this this quote from Nipsey said creativity and competition are direct opposites and when you start trying to create competitively the creativity loses that oomph right so you don't want to keep trying to do things like that you want to build your brand based off your own creativity and the vision that you have for your brand okay the next thing I will tell you guys is have frequent photo shoots okay so this is number four have
more photo shoots okay again if you're using your camera go grab your mom go grab your sister go grab your cousin a best friend friend whoever it is and have them take videos and pictures of you you want to have multiple different variations of you either wearing it in a picture or wearing it in videos and I would say as well have different people wearing your stuff as well so if you have like three or four friends that's perfectly fine or even if you just have two friends that doesn't mind coming out on the weekend
or coming out on a weekday and doing a video for you absolutely do it they don't have to be the best looking people they don't have to have the best body they don't have to have a huge amount of following because what I've realized is that even if these people don't have these traits and qualities guess what if you post it at the right day and the right time in the right right moment it can pop off and that's one of the best things about having a business is that things can pop off at certain
periods of time but it's not going to do it right out the gate okay the next thing is number five highly suggest you guys posting more reels and tick tocks um the reason being is because pictures are great on most platforms however so if you guys look at how the algorithms are actually working it's working in favor of people who are creating more reels more creative reels more creative tick tocks and on top of that focus on story focus on marketing like I've seen a couple different creators out there and shout out to all of
you guys who are doing it on Tick Tock talking about the story of your brand going behind the scenes of your brand like showing people what's your next drop getting feedback from people that's how you actually build a brand that actually it has a community like that's what having a brand is is having a community of people that rock with your brand so much that they're willing to not only order from you once but multiple different times and that is one of your main focuses when you're creating your brand is to get repeat customers if
you can find a way because it is harder for you to sell to somebody who who's just seeing your stuff for the first time ever than it is to sell to the person who's already bought something from you they already have the experience they know you're not a scam they know that you give them good quality stuff because if they didn't they wouldn't buy again right or you may have discounts to get them back in the door right like there's different ways to go about building your clientele but you have to be strategic right another
tip which is number six is I would definitely recommend if you guys are going to be doing pop-up shops get a DOT card okay a DOT card is basically like um like a business card but instead of giving people business cards because if you give me a business card I'ma throw it away I promise you that as you guys can see right here this is a DOT card so what you can see on the back is you can literally scan this Dot card and it'll literally give the businesses information or whoever's information that's on this
doc cart now literally I think it costs less than 30 bucks for you to go ahead and grab one of these and sync your information into it so I highly recommend that you guys go ahead and grab one of these all right with that being said get a doc card go to these pop-up shops and make people follow your brand but also at some point in time message them after they follow you so one thing that I haven't really heard anybody talk about is when you do these pop-up shops and people follow your brand why
don't you just DM them like what else do you have to do obviously you gotta do the Creative directing and things like that and you gotta go make some more content but why not reach out to the people who were interested enough to follow you and tune into your content why not reach out and say yo I'll give you 15 off I'll give you 20 off if you shop with us right because you you may not have the clientele yet but for a lot of you out there you understand that every order means something to
you so if that's the case for you right now you're not doing ten thousand sixteen thousand twenty thousand a month right now start from the bottom do the hard work first and then over a period of time it was gonna pay off right I tell people all the time my stuff paid off from work that I did five years ago and the work that I'm doing now is gonna pay off in the next five years and if you keep looking at it with that mindset You're Gonna Be A Winner a loser is only the person
who quits so if you quit you're a loser automatically but if you just keep going and you didn't make it yet you're still a contender you're still in the fight you're still in the battle you're still in the game so don't quit the next thing I always also say is a lot of people have been asking me Facebook ads or Instagram ads or Tick Tock ads highly suggest you guys start checking out tick tock ads I've been hearing a lot of great things about it um the difference between them really is the cost per lead
and the cost of the cpms on Tick Tock ads is a little bit cheaper than Facebook ads right now however one of the the best things I could tell you guys is a lot of the younger crowd is there so if your clothing brand is more so geared to the younger audience and is more so style fashion like dope pieces where you know myself or somebody else would like to go out at night and go to the club and have a dope fit on it like if that's the type of fit that you're trying to
put on or trying to put out there then I would highly suggest that you guys go straight to tick tock now obviously the older crowd is also there as well but what I would suggest is if your brand is more so only for older people then I would highly suggest going on Instagram and Facebook but still running some Tick Tock ads and the next tip is make sure that your marketing is on point and you understand who your audience is it's going to be extremely hard for you to sell to a person when you think
everybody is your audience everybody is not your audience at the end of the day I knew who my audience was I knew that one love meant that you were sacrificing something for some you love so I knew that I can include family I can include people who love sports those are my people and that's who I'm gearing things around right so if I do a photo shoot a lot of the photo shoots we've done before been family orientated but guess what when we did photo shoots like that those tended to be our best sales days
our best sales months so for me I understand who my audience is but I also understand The Branding enough to explain what my brand is so I can attract my audience you don't get your Audience by just saying yo this is who this is for no you get that Audience by storytelling in ways that would attract those people to you and you mark it in ways where it tells stories through content that will get them to come follow you and Shop with your brand okay the next one is call to actions highly suggest that you
guys start switching up your call to actions um obviously when you're making your content on Tick Tock and Facebook and Instagram and things like that obviously getting people to engage and comment and share those are very important however you always in most of your videos you want to have your call to action at the bottom shop now Link in our bio um you know DM us the word so here's a gym if you guys want to have a mini chat setup that is basically like a bot where if somebody comments one love under one of
our one love posts then we're gonna automatically DM them the link to our brand so if somebody forgets to go click the link in the bio but as long as they comment since they're watching the video now then they're automatically going to get the link to the brand and that's one of the best ways to really get your brand in front of people immediately and guess what if they don't respond to it you just message them again in like an hour or two hours or even a day later and just keep following up with okay
next is going to be your email and text message marketing okay phone numbers is the most important piece of data that you can possibly get those are going to be the people who tend to buy the most from you but email marketing are the people who gonna buy over a long period of time that's where a lot of your repeat customers are going to come from so having that VIP list set up Road Envision does a great job shout out to my guys Marlin and Nick they do a phenomenal job with their marketing and a
phenomenal job with systematizing things so make sure you guys go check them out I actually have a video that's dropping with them fairly soon here so make sure you guys go check that video out as well okay so I highly suggest that you guys use platforms like SMS bomb clavio Act the campaign whatever works best for you or even you know Shopify email marketing whatever works best for you I highly highly suggest that you guys start running some type of automations within those so you want to have your abandoned cart series you want to have
your post purchase sequences you want to have all of those things set up and if you don't know anything about those you guys can go watch my AI video on how to use chat GPT you can have chat gbt build out those emails and those text messages for you you can automate them through SMS bump or automate them through uh clavio and you won't have to worry about those things and sending those things out next making sure that you guys have a heat map on your website the reason you want to have a heat map
is because you want to be able to see exactly where people are clicking on your website and where they're spending the most of their time the reason this is important is because it helps you optimize your website and on top of that it'll allow you to increase your conversion rate so if you're noticing most people aren't scrolling down well why well most people are clicking the menu bar okay well what are they clicking on when they click on the menu bar are they going to this collection this is the most fire collection okay well maybe
instead of doing that what if that's just the first thing that they see when it comes to the website will that increase my conversions like this is different ways that you think about your website how can I make it quicker and easier to shop now right or to spend money with okay which is the next step making it easier for people to check out like you don't need to have a whole bunch of stuff on your website if you guys go check out the the one love website right now we literally condensed a lot of
this the stuff that was on the website down to home page you click to go find to uh go straight to a collection as soon as you go to that collection it's just the pieces nothing extra no none of the extra stuff and on top of that um it's just a lot easier and quicker for people to shop okay next if you have inventory that's just not moving what I would suggest is you guys do like 30 to 40 off sales on your entire website no code needed the reason I suggest this is because a
lot of people are going to come to your website and then they may forget the code they may forget that there was even a code needed and the best thing you can do is just automatically apply it yeah you're going to lose out on a couple couple dollars or you're going to lose out on some money right but the thing is is you're moving the inventory so when you're doing this strategy of just doing this 30 to 40 or 50 off usually you want to save those higher ones for like Black Friday Cyber Monday and
when you do those on Black Friday day Cyber Monday your goal is to move old inventory so for the next holiday or for the next season you won't have to be sitting on a bunch of inventory so if I have a crazy amount of inventory right now I'll wait until the next holiday have a 50 off sale have everybody go crazy but I'll move the stuff that I need to move first all the way to the front of the collections to the front of the websites and if you don't have an app to do that
um there's one called out of stock police where you can reassign the inventory to certain places based off of sales based off of you know what's uh what has the most clicks and things like that so there's different ways to use it make sure you guys go check out it's a Shopify app so what you can do is you can literally take certain items move them from the bottom of the collection all the way to the top then a click of a button so it makes it a lot easier for you to just move things
around and if something goes out of stock you can easily which is another tip make sure you pay attention to items that are going out of stock if you're dropping frequently the reason I say this is because if something is out of stock let's say like for me for example I didn't know this before a week I was wondering why our sales were low and it was because we had four of our best items out of stock well obviously yeah you got to go stock or you could do a pre-order on it but we had
other pieces still available so what I did was I moved all of the out of stock stuff all the way to the bottom of the collections and I moved the stuff that was in stock to top so more people were looking at the stuff that were in stock and then as they scroll down they notice it's not in there or those things are out of stock so they can't get them anyway so now they just go back to the top and they buy those so this is a good way to filter um how you're currently
doing things okay um the next thing I would definitely say is I've learned this myself plan for Seasons ahead if you're in summer right now start planning for the next season if you're a winner start planning for the next season do your collections and your drops now to have the next season planned out and have drop dates so this is something that I've learned and that we're implementing into my business because we're constantly learning but I personally believe that if you're a little bit more organized with your drops then your drops are going to be
a little bit more successful and your marketing behind it and how you have your photo shoots and everything set up is going to be a lot easier and more successful to actually execute on instead of randomly doing things and things like that okay so these are some of the biggest tips that I can give to clothing brand owners out there I know it's a lot another really big big one is make sure you guys are shipping things out on time make sure you have those cards in there that have just different discount codes in there
if you don't have a Shopify app that will allow you to uh you know make shipping easier for yourself check out pirate ship or ship station those are some of my favorites right there also on top of that make sure you guys are marketing to you know as many people as you can on Tick Tock creating as much content as humanly possible other than that if you guys are looking for more information more game and you want to come and be a part of my inner circle my inner group make sure you guys go check
out Limitless Investments it is the number one clothing brand Discord server with over 9 300 members in there currently so make sure you guys scroll down click the link in my bio make sure you guys go jump in and I will see you guys on the other side of Limitless investments in one of our classes that we have so it's your boy dantez Akram aka the real test make sure you guys smash the Subscribe button hit that like button turn on that notification Bell WE Post every Tuesday Thursday at 7 pm Eastern and I would
hate for you to miss the next post alright so I want to see you guys there and I love you guys and I appreciate you peace out
