How to Start A Luxury Fashion Brand in 2025

how do you become a brand that can sell a black cardigan for $975 plus tax like this Mary one here when Walmart has a very similar one for just under $16 you're probably thinking oh no the Marne one must be much better quality it must be made of silk it must be made of cashmere unicorn hair actually it's not it's made of cotton 100% cotton and so is the Walmart one so let's talk about it in this video I'm going to teach you how you can create the luxury effect for your fashion brand here's how

to start a luxury fashion brand that everyone will want a piece of but only an exclusive few will be able to get their hands on by the way make sure to stick to the end because I'm going to go through key things that you need to know in order to make your luxury brand actual luxury I'll also build a fake brand from scratch so you can see how it's done hey guys what's up my name is Michelle B if you guys are new here welcome I've worked in the department of some of the biggest brands

in world so I have seen firsthand how impactful and how important branding is to a company so in today's video we're going to be talking about how to price your products how to Brand yourself how to land high-profile collaborations and how to shape a consumer's perception if your first fora into the fashion game is starting a luxury fashion brand then you definitely have the right idea one trick is to sell to the wealthy so that you can later afford to produce the volume that it takes to sell to the Mas Mass es but going back

to her original question how do you become a brand that can sell a black cardigan for close to $1,000 and how do you build a brand if you're starting from scratch you don't have to spend millions of dollars in advertising you don't have to hire a big fancy PR firm or get endorsed by every influencer although that would help the trick is to start building associations preferably positive ones in your audience's mind okay I learned this from entrepreneur Alex Hermos Hermos says pairing your brand with something or someone that your audience likes and is interested

in is how you build a luxury brand so when Chanel paired their brand with actor Kier nightly that pairing developed an association of class wealth and Beauty right it's the association it's the pairing that people are buying and when you continue to plant Little Seeds of associations over time these seeds accumulate and grow into the bouquet of flowers that is your brand it's at that point that your brand starts to mean something to people specifically it starts to mean the thing that consumers like and want to associate themselves with especially if consumers are not only

receiving the message from you as a brand but other aspirational people wearing and endorsing your products out in the real world but we can't buy the feeling of class wealth status and Beauty so consumers go for the next best thing so that they can associate themselves with those feelings and buy it piece of that feeling that you're selling why all because you as a brand have Associated yourself with that feeling that idea that person place or thing that they liked so in Chanel's case Kira nightly in Nike's case Michael Jordan the next step for you

is to start thinking about what that pairing is going to be for your luxury fashion brand what people places uh food music other brands and values does your audience find important so let's say you have a premium linen clothing company okay stick with me here your audience might be interested in jazz music maybe and exclusive Island getaways so those pairings could look like an endorsement from a niche underground if you know you no saxophone player you know what I'm saying and your products being carried in Boutique shops in Capri but what happens if tomorrow you

find out that that cool jazz musician got arrested for shoplifting or that Capri isn't like the tourist hot spot that it once was well now now we've just created a really bad Association whoops so to get started make a list of people places other brands and things that your consumers will be attuned to and develop goals around how your brand can associate itself with those things do you have a dream collaborator reach out send a DM on Instagram a LinkedIn message even but probably most importantly immerse yourself in the network of people who are also

in the same boat as you so like Galas a parities fundraisers fashion events sporting events these are all really great places to meet brand owners designers PR agencies marketers the people that you need to know in order to get the ball rolling for those collabs product collaborations popups influencer endorsements those are all really great ways to start associating your brand with other brands adored by your target demo so branding guys is by far the most important factor that contributes to company ability to mark up their prices however there are other factors that influence consumer behavior

and one of them being quality you can have Haley Bieber Mariah carry in a hologram of Marilyn Monroe all the greats in the world wearing your products but if your customer has negative experience with the actual product itself maybe it's the quality or the performance this will hurt brand perception and turn people away from your products you can go real luxury with it you can go calf skin silk gold and leather or you can go just durable enough with it like cotton wool and silver but as long as your product or piece of clothing or

jewelry or whatever it is that you're selling isn't shrinking isn't breaking or tarnishing you'll be able to maintain a high quality standard and keep your Brand's positive perception up this is so important after all the marketing and the work that you've done to build those positive associations so so far we've learned that branding and quality are what differentiates a luxury brand from a mass marketed brand but what else exclusivity will for ever be a Cornerstone of luxury fashion brands the power of exclusivity having something that others can't easily access is the epitome of luxury whether

that means being carried at exclusive boutiques and retailers or dropping products in limited runs consumer shopping for luxury items seek that feeling of attaining something that's hard to get and Out Of Reach for most so you might not be able to get carried at Goodman's when you're just starting out and that's fine but a good way to keep your products exclusive is selling them online in your own store that way you get control of the price the amount of products available and your overall branding to do that I would check out Shopify you can get

your online store up and running pretty quickly in a matter of days if not hours obviously I will leave a link for you guys in the description box below for a free trial and then in addition to exclusivity there's another piece of the puzzle when it comes to building your luxury fashion brand storytelling remember that $900 Mary cardigan well their brand tells a story the founder of the brand consuello castillon had no formal training in fashion design and came up with fun and unexpected uses of fur to create a differentiation point in the '90s designers

were using fur in a very like serious regal manner and this caught the attention of buyers and press to this day Marne remains a fun and experimental brand with flamboyant prints and experimental designs colum the founder of kids super interwove embracing the inner child throughout his brand by posting ridiculous videos of himself to social media modeling dolls to walk down the runway to debut his collections and featuring primitive paintings on his actual clothing heritage heritage is a key defining differentiator between a luxury fashion house compared to a fast fashion brand many luxury fashion houses boast

a rich Heritage and Legacy that goes back Generations while Sheen for example sells clothes that are kind of like hot at the minute luxury Brands sell more than just a commodity they are cheap champions of Heritage and culture significance Heritage is usually rooted in Timeless Classics whether that's the ballet flats as worn by Audrey heern or the if you know you know BGA venetta bags a rich history of tradition is present in the most successful of luxury Brands all right guys so taking everything we know and everything we just learned let's build our luxury fashion

brand okay so first we want to create our Brand Story my brand is going to be called just my full name Michelle Bal and as a Mexican woman myself my brand will draw inspiration from Mexican culture I'd like for it to embody Family Ties a value that is extremely important to Mexican culture and I will definitely want to make sure that I'm making that apparent in the clothing designs and the visual brandings like this here and like this here I want to build positive associations with my brand Mexico has become a popular travel destination for

Americans so affluent female Americans will be my target demo my target demo is kind of like on The Cutting Edge of new food and fashion and culture so I will make sure that I'll get my garments worn by Latin artists and early adopters that also uphold my brand values okay stick with me guys stick with me guys I'm about to get a little creative here okay where are Family Ties most prominent over food of course so I can really see a collab shaping up with this Mexican Pottery brand obachi I would design clothes with cute

patterns of their plates on my shirts to capture the essence of family bonding time over dinner and then when I grow I can think about targeting the bigger guys like Hispanic icons like Rosalia and Bad Bunny one day the quality of my products will be unmatched Handmade by Artisans with only natural materials no polyester no sir and this branding is going to be the Pinnacle of luxury now as far as exclusivity goes because I'm just starting out I will only sell my clothing on Shopify and I'm I want to have full control right so I'll

design my website in muted colors just like this and I'll convey my brand messaging in product descriptions just like this I can even do exclusive drops twice a year to keep my products coveted and sought after I'll be able to tell my brand story and share its Heritage through my designs rooted in my ancestors way of living so I have all the necessary key elements that make a successful luxury fashion brand I don't know what do you guys think will I be able to make million in the first year of running my business let me

know in the comments section down below okay this video was a dream to film was it as equally a dream to watch let me know guys by giving it a thumbs up and if you guys want to hang out next week y'all know what to do hit that subscribe button you guys are watching LMA Shopify the best channel for all that good entrepreneurial content and my name is Michelle B and guys I will see you in the next one peace [Music] w [Music]