if I was starting Facebook ads in 2025 with zero experience I'd do this to start getting results fast the landscape has changed you potentially have Tik Tok being banned and tons of competition coming back onto the Facebook ad platform with more ad spin being spent that means more competitors and higher cost of cpms meta's algorithms are constantly changing you have new iOS updates constantly happening and the game has changed but there's still massive opportunity if you do Facebook ads right to be able to get results and one of the very first things we're going to
be covering is the right offer you don't want to run ads to bad products you want to have a product that has a good offer that is an Impulse buy so that way you can profitably scale your campaigns and one of the ways that you can identify that is I pulled open a example here of a wallet this is a product that tons of people would naturally buy there's always being wallets sold online and there's a lot of competition for wallets but how do you take a wallet and improve it so that way you stand
out from the crowd well this wallet can hold 1 to 12 cards and bills has quick card access at the click of a button so there's actually a button on this wallet unlike some normal trifold or byold wallets it blocks RFID which prevents theft and it also has certified leather and a tracking card to make sure it is unusable in case you lose your wallet and then it comes in multiple variations of colors so not only can somebody see this product and they can make a decision very quickly whether or not they want it based
off of some of these benefits there's also an offer that comes with this although this wallet is worth $89 the perceived value is a little bit higher due to some of the features and benefits that it offers which is why they break down some of these call outs in the actual ad image but you're also saving $18 with their offer you're getting up to 30% off with the Valentine's Day Sale which is bringing this down even more plus you can get a free gift in your cart above $100 so if you spend more you're getting
more not only that they're offering you free shipping they have certified recycled materials they have reviews and they even offer a 100 day trial even returns in a 2-year warranty so the offer clearly states somebody comes to this product and they're interested in buying they could return it if they don't like it they can test it out they can receive the product and see if it's really worth it and not only that but they're breaking down all the key details that really goes into this product and they even have the upsell for the additional tracker
to get you over that $100 Mark to get your additional free gift so their offer stands out it's separated from just any ordinary wallet and it allows you to really break down the key benefits and allow you to scale with a product like this and once you have a product that you're ready to launch on Facebook ads the next step is you want to do creative research good creatives matter in 2025 and I'd say it's one of the most important pieces to running Facebook ads because without the right creative and the right way of demonstrating
your product's value and the unique perception of that product you're going to have a much harder and challenging time of getting results with Facebook ads so how do you do that so if we go to a tool like foreplay when we search Up wallet we can actually see some of the ads in here that people are running for wallets in the space one of the first things we want to pay attention to is how long has this ad been running because if an ad's been going for 30 days plus that likely means it's performing well
if it's 60 days plus it means it's going great and anything over say 90 days well nobody's going to run an ad for that length of time if it's not profitable in most cases unless they're just a really bad media bar so more likely than not if the ad's been running a long time then you know that it is a profitable converting ad so we can start to look at some of these formats and create content very similar to what works just by replacing our product and modeling that creative so here's one that's 76 days
let's keep scrolling down and see if we can find one here for 116 days so let's look at this this ad here why are thousands of men switching to the shield wallet it's posing a question why do you have any standard wallet and why would you switch to this wallet well it holds up to 15 cards and 20 notes half the size of a regular wallet very similar to some of the features and benefits that we might be offering they have free shipping and returns well we have a 100 day trial we have a few
call outs like being able to get an additional gift we also have a tracking card doesn't look like this one is being tracked so we can look at their video and say well this is performing for them we have a few other benefits that they're not offering so we could take this ad format and structure it very similarly so let's watch this video shield wallet is this question a lot about our wallet and here's how it actually works the shield wallet is specially designed for your convenience comfort and safety it lets you carry up okay
so one of the very first things you're going to notice with an ad like this it's about 38 seconds long and there's a lot already happening here before you even know it so when we look at this we have a comment reply based video that is a ad format where you're actually responding to a comment and answering a commonly asked question these are great formats to capture attention so can I store any cash in these wallets this person's then breaking down the video of their product we get this question a lot about our wallets and
here's how it actually works and then what they do is they have a side by-side comparison of a standard wallet fat bulky is probably going to cause back pain and then we have a shield wallet which looks like it's better protected we have these call outs so we could take the wallet that we're selling and make a very similar video showing a nasty you know old wallet that is falling apart doesn't really hold things effectively isn't well protected and compare it against our product similarly to how they're doing it and so what we would do
is we'd model each scene just by replacing it with our product they're showing multiple scenes of somebody using an old product how the technology works and breaking down all of these benefits and then pointing to the actual colors value and the special offer at the end so you can model this format by filming a very similar Style video put this together and you have your first ad creative format that is more likely to convert because you've already done the research and modeled what has have been proven to actually scale already and they're running this on
Facebook Instagram messenger and this would be great for a Tik Tok ad even but we're strictly focused on Facebook ads right now so we take this video model it and that would be one of our ad formats we could start to leverage by doing research and then we can continue down here and find another one this one's been running for 5 days maybe we don't want to model that ad and let's continue to scroll here and see what else we have this one ran for 327 days so we could look at this video and as
we go back up here we could even add a filter and do a image format so maybe we want some images this one ran for 239 days well here's features and benefits if we go back to the product that we were going to promote we actually have the exact same thing here's our features and benefits we just add you know headline if we want to and there you go you have that exact format that you can run and this one says really you still carry a bulky wallet it's calling out the problem which is positioning
your product as the solution it's easy to understand it's an Impulse based buy people will decide whether or not they want to switch over based off of those benefits ran for 239 days that is an ad that we know is crushing it we could take that format and use the exact image that we already have here as the ad so you can see relatively quickly how you can start putting these creatives together without having to come up with some insane creative strategy you can just model what is already working in the space and position your
product differently based off of its unique benefits and compare and call out those problems and solutions so we would go through and find five different ads here and make all of those creatives whether it's in canva or a video tool get those together so that way we could launch them in Facebook ads the next step is the actual targeting campaign structure so once inside of your ad account you're going to want to have a few different types of campaigns and you're going to want to launch these in specific phases based off where you're at so
if you're launching your ads you're going to want to have an interest testing where you test different unique interests I'd say at least five interest and in these interests they're going to be 100% unique so you would probably be targeting wallets you'd be targeting technology You' be targeting back pain these are different things where those are problems and solution based audiences that are aligned with the product that we'd be selling which is this benefit based wallet and then we' add our five Crea based off of those examples we would be modeling some of the ones
that have been running for the longest time which is increasing our likelihood of success we take those and we place these in each of the interest audiences and Next Step would be to set the budgets at $5 to $10 daily we don't want to spend any more than a cup of coffee to be able to test this actual ad creative to see if it works once we start getting some purchases and some sales we can start to increase our budget by $5 to $10 every couple of days as it scales up and gets additional sales
and then once we have enough traffic to our website so we had a th000 website visitors we've had you know 20 to 50 orders well now we could launch a retargeting campaign retargeting anybody who's visited our website anybody who's engaged with our ads to bring them back if they haven't already purchased allowing us to recover add to carts allowing us to re-engage and bring people back to the site and then once our campaigns are well optimized and we found our creative winners maybe we want to go back and find more ad creatives so that way
we have them to be able to scale as our budgets go up so we launch a creative testing campaign where we can start dropping in new creatives and then after our account is well seasoned we're getting you know 50 to 100 orders a week we're happy with the results well we can launch an Advantage Plus because we can allow meta's AI system to do the targeting for us so we don't even have to pick out the targeting we just allow meta to decide where to dedicate the budget allowing us to get better improved results because
we've already you know well optimized the machine here and now the AI algorithm with meta is taking over and we're leveraging their technology to be able to do better targeting for us and we continue to reiterate on this process by turning off ads that are underperforming scaling up ones that are performing allowing us to go from you know spending $1,000 to $5,000 to $10,000 per month and getting our store from 0 to 20 20 to 40 40 to 60 and so forth and you just follow this structure in 2025 by breaking some of these things
down and structuring the campaigns in this order placing those ad creatives in based off of that research and being able to optimize your website in an effective way that actually allows people understand exactly what you're selling rather than saying classic brown or you know black as the word we actually have the color swatch that can visually appeal for somebody to quickly know exactly what colors we offer we have an easy upsell so if we say you're going to get a free gift after $100 spent well rather than somebody having to leave this page and go
track it down and potentially leave our website we've made it simple enough for them to quickly add that additional item to cart to get over and get that offer and then we have our Valentine's Day code that allows us to quickly apply it we have the feature and benefits we have the videos we have the description the specifications everything somebody would need to know in order to make a buying decision is already been built out so you want to structure your offers make sure your landing pages actually break down the key call outs we have
alternating imagery these are things that matter because if you have a good conversion rate you have a good offer you have the right Facebook ad creatives that are proven to convert based off of what we've modeled and done research on and we've done the campaign setup that we've broken down in this video your chances of succeeding are going to go up by 5 10 15 20 fold so you want to apply these changes and tweaks into your business to be more successful than not so we want to master the creatives we want to optimize the
website we want to have the right campaign structure in place these are the things in 2025 that are going to make the difference in your success or not and if you want to learn more then I highly recommend checking out this video on all things e-commerce so that way you can scale up and generate additional sales so definitely check out this video and I will see you there and once again it's your favorite digital marketer here Chase Chapel cheers and bye all'
