I helped this e-commerce business drive over $1. 47 to million in Revenue using Facebook ads in fact they drove over $4 million in Shopify Revenue so in this video I'm going to show you how to find winning ads how to steal the best ads from your competitors and make them better how to put those ads in a perfect structure how to graduate Those ads so you know you're scaling the right ads at the right time and then finally I'm going to show you how to scale and just a heads up this video is going to be completely contrary to 99% of the Facebook advice that you see out there people that scale 10% per day they are not like us what we focus on here is scaling quickly rapidly and profitably if you could stick along for this 20 minute video you will have what it takes if you can't if you click out of this video so quickly then let's just call it for what it is you're not going to be able to understand strategies and you're likely bouncing around from one strategy to the next strategy to the next okay so the very first step of this process is finding your competitors obviously you know the top two 3 four five competitors that come right to your brain the moment you think of your product however what we're going to do right away is we're going to generate a list of 20 to 30 competitors that specifically hit your Niche we're going to do this mostly using chat GPT and I'm going to give you the exact prompt that I prefer to use first off hop into chat GPT and what I recommend saying here is write me a list of my top 30 competitors for this brand they should be a mix of big and small Brands they should also have a history of running Facebook ads and what we're going to do is then go to to any website so for this case we're going to use gymshark. com for our example so just drop in the gym shark URL or your brand URL of course and then what we're going to see right away is a collection of around 30 competitors you're going to notice right away especially cuz we used a Big Brand like gym shark that we're going to see a lot of very very obvious brands in here Nike Adidas Under Armour lemon the biggest of the big Brands but we're also going to see a mix of brands that we don't think about too often we're thinking about Brands like young La 10,000 girlfriend collection outdoor voices brands that are on the rise that are more similar size to gym Shar we're going to be able to do now is we're going to be able to use this list to actually find out who's running really really solid ads from this list the next thing that I always like to do is instead of using my own brand is I think about who's my North Star brand who is the brand that I hope to achieve who do I want to be one day for you if you're just starting out cool put your brand that's a couple stages ahead of you what I don't want you to do is I don't want you to think about just dropping in Nike here I want you to think about just taking a brand that is going to take you one more step ahead if I was Jim Shark Nike might actually be the fit for me however if I was a smaller brand I might just want to go one step up right so if I was a small athletic wear brand something like girlfriend Collective 10,000 reigning champ young La those are big Brands but they're not gigantic Nike worldwide internationally known Brands those brands are what we want to take a look at once we have our list of roughly 30 brands the next thing we're going to do is we're going to go into Facebook ad Library so this is literally facebook.
com/ ads library and once you're in here you could literally type in all of your competitors and it'll show you every single ad that they're actively running so what we're going to do is we're going to head into chat GPT and we're just going to pick a random brand what you're going to notice is some of these Brands they might not even run ads at all so the first brand I'm going to try is Young La we're going to go to our Facebook ads Library we're going to type in young LA and we can see first piece right here and it looks like they've run about 220 ads notice on the right side here it says active status is active ads we're going to x that out I don't really care about what's exactly active because people launch drops they change ads all the time so what I really really want to pay attention to is when we scroll all the way down to the bottom we can see which ads launched a long time ago and what are they keeping active because what I really want to find out is what ads can they not even afford to pause down that is such a big Insight think about that if you have an ad that's a winner you never shut it down you keep it on forever and ever so if we scroll all the way down to the bottom what we're going to do is find any tag that says active here and then we want to start looking when these started to run so for example this ad started running January 16th 2024 that is almost a year from this recording date it's December 4th 2024 so this ad right here has been running since January 16th 2024 and it doesn't look like they've shut it off since now we could even go a step further and look at the ad details which means we could see see in many cases Impressions now this one we're not able to see Impressions I actually don't know why but in many cases you'll be able to see the total Impressions run across Facebook right under here the key of this is just finding Trends you're going to notice as you continue to do this across different verticals you're going to find Trends of what you think looks good and what's been running for a really really really long time what we want to try to find is what's been running the longest and we want to just Bank those now I actually have a little secret if you're listening so far I created a list list of every single ad that I love in the market right now these aren't going to be specific to your niche of course they are going to be just what I think is working the best now this isn't purely just my opinion this is also based on hundreds and hundreds of days of active ads that is the key here these ads are all active for over 3 months meaning they were working for these big to mediumsized Brands this is the dashboard that you'll get access to you're going to have a ton of different ads I update this regularly that's the best part is I update this every week or so with a batch of new ads that I'm finding to work really well these are from some of our competitors these are from some of our clients and this is where we track all of the best ads across the entire industry if you want this completely free it's pinned in the very first comment and it's also in the description below so for this client in particular we noted down what we love to see across hundreds and hundreds of different advertisers and basically what we found is that there was certain types of ads that work really really well for sales there were certain types of ads that work really well for Evergreen periods so let's say for example that this was an ad we were really focused on we took this exact inspiration and I know it's literally a picture that says you're the best butt ever but the key of this is that we took this template and we copied this template and we put our own spin on it it's called stealing like an artist it is the most ideal way to create something good you take something that is already very good you are inspired by it and you make it a little bit better once you found your competitors using chat GPT you found the top ads that they're running in Facebook library and you've copied those ad formats now you have to actually create a scaling and a testing structure so let's go into this Facebook ad account and I'm going to show you exactly how this is set up and how you can implement it today first off I understand that these numbers here are overwhelming for some of you especially people that are just getting their feet wet in Facebook ads or people that are only spending 20 $330,000 basically what we have here is first and foremost you have seen this structure before just a little hint guys it is this structure right here we've gone through this so many times in this channel but the key is it's modified it is built specifically for scaling now so take a look at this now it's a little bit different but you're going to get insane results because you're going to be able to scale the key is we create that scaling mechanism we create a testing mechanism we leverage the graduation process into the scaling mechanism first campaign is our scale campaign our second campaign is our prospecting testing campaign so we're going to call that pr- testing our Third campaign is a retargeting campaign that's where we're going to hit people who have been to our site but have never converted before and I'm going to get more into that in just a moment and then our final campaign is our retention campaign these are people who have purchased they've transacted with us and again I'm going to show you the exact audiences within there before we even get to the audiences though I need to show you how the graduation process works and then I'm going to take you back and actually show you each individual audience and how to set these up what we want to focus on first is how do we get campaigns and how do we get ads to actually scale into this scaling mechanism right here the way that we do this is we take the best performing ads from our PR testing or prospecting testing campaign and we graduate those into the scale campaign this is literally the whole process the best ads get moved up that's it every 1 to two weeks we take a look inside the prospecting testing campaign and we scale the top spending and the top driving Revenue ads we don't worry about the ad that spent $10 and drove a 45 return on ad spend those are called Cherry Pickers they're fine you just keep those they Bottom Feeders keep them in there no big deal but what we do is we duplicate the best ads from the prospecting testing campaign into the scale campaign then what we do is on a twoe cycle we look inside the scale campaign and we pause anything down that is significantly underperforming in the retargeting and the retention campaigns every single ad goes into these campaigns it is important to have an abundance of ads in your retargeting and retention campaigns and this sounds a little funky but the reason for this is your frequency is going to be so high you're going to be showing ads so many times to the same people that you have to make sure they see a variety of ads what I don't want to do is just put my number one performing ad in there and they see the same ad every single day five times a day non-stop on their Instagram feed they're going to get sick of you they're going to either report your ad they're going to say spam they're going to comment something crappy we don't want any of that at all we want to get rid of that as quickly as possible what we want to do and how we counter that is we literally launch almost all of our ads into the retargeting and the retention campaigns of course there's Nuance cases of course you might use different primary text different headlines or maybe even a different offer but the core is you have a variety of creative I'm talking 8 to 20 different kinds of creatives and you're retargeting in your retention campaign don't have to focus on pausing things down here you don't have to focus on finding the next ad that works in retargeting your retention you do need to focus on is having a variety so your customers don't get sick of you the prospecting testing campaign I'm going to show you what the inside of one of these campaigns actually looks like what you need to focus on is the fact that you have a new broad adset every single time you launch a new creative so if you launch a new pack we call them packs of creatives here a pack of creative is anywhere from 2 to 5 to 20 different creatives those are launched as a new broad audience so every single time all of these adsets these are all new broad audiences every single time the key of this and why this works so incredibly well is your ad account learns at the ad account level the campaign level the adset level and then the ad level so if you interfere with existing adsets you are resetting learning on an extra step that you don't need to be what you can do instead is just insert a new adset now all you are interfering with is the campaign level learnings you're not interfering with campaign adset and ad learnings because if you insert ads into an existing adet what you're actually going to create is a mass interference where all the ads that were working already now have a new element to consider and the ad set itself has a new element to consider who to Target so we always do this individually and what we do is we take the top 10% maybe 20% of ads if you don't have too many ads and we graduate the best into the Advantage Plus the ASC scaling campaign that scale campaign is where we push it's where we graduate now one key thing everyone always asks me about this how do you know what to graduate and how do you actually graduate what we do is we sort by spend spend is performance I'm not concerned at all about the ad that goes all the way down to the bottom here that drove a 23x return on ad spend on $11 in spend I have no interest in this ad let this ad live let this ad continue to drive me cash but guess what this ad's not going to do this ad is not going to scale cuz if it could scale Facebook was going to spend more money on it so what we do instead is we look at the top ads and we look at the top ads I drove close to our average return on ad spend right off the bat I see a 3. 4 when our average was 3. 87 I'm comfortable with that I'm comfortable with this 5.
09 I'm very very comfortable with this 10. 07 at a pretty high spend but what I would do is I would just take the top 10% of these ads and I would graduate those meaning I click duplicate I find my new scaling campaign so it's ASC scaling campaign we are going to be selecting existing adset because it's an ASC campaign so there's actually no adsets and the key thing that you need to select here is right here it says show existing reactions comments and shares on new ads make sure you click this if you copy and paste your ads so if you use command C or control C on your computer and you copy your ads as you can see down in the right corner it says copy three ads or if you use the quickly duplicate button this will not save your existing comments your existing reactions your existing likes you need to actually hard duplicate I don't know if it's a bug I don't know if it's intentional this is how it works right now Facebook's a little sneaky with stuff like this you have to hard duplicate one copy show existing reaction comments and shares on new ads it's going to keep all of your Social proof on to the next campaign onto the next setup that's huge and then as I promised I'm just going to give you the sauce and tell you exactly what's in the retargeting and retention campaigns so in our retargeting campaign we have engagers over the last 90 days we have visitors over the last 100 180 days we have add to cart over the last 180 days and then we have anyone who's been on our clavo list over all time if you want to condense these down use 30-day visitors use 30-day engagers use 30-day ads of cards and keep your Cayo list to only people who have engaged on the retention side the key here is these are people who have purchased don't trick yourself someone has either handed you cash or has not handed you cash if they've handed you cash if they have made a verified purchase on your account and have not returned they are in the ret retention campaign the retention campaign that we have set up is purchasers over the last 180 days and purchasers over all time we don't care if you purchased 7 years ago from us we want to hit you again and that's why you're right here the grand finale this is what you've been waiting for you know your competitors you know their top ads you've copied their top ads you've created a better structure for your account and now you're using the graduation process to actually scale the correct creatives steadily systematically so what you've been waiting for is how to actually scale when to scale how to scale what is actually right what should you really do what you'll notice is that when you listen to this industry when you listen to gurus YouTubers people on Twitter wherever you get your information you'll notice that people have this one common Trend where they like to scale by 10% per day or 20% per day Facebook actually will tell you 20% per day I hate this they made this up this is a madeup rule 20% per day is literally something that someone created to not make people too nervous when they scale what I want you to know is that you can scale as aggressively as you want this holiday we literally tripled budgets overnight twice we went from X in spend to 3x and then the next day we went from 3x to 9x the key is we can scale as much as we want to these platforms do not have any resistance unless you're spending hundreds of thousands of dollars per day you're not going to hit a point where you're not able to spend your money when you're spending your money over a short period of time there's a number of impressions as we can see here in the last 30 days this account drove 21 million impressions those impressions take time to build up if you spend more money you get more Impressions obviously those Impressions also take time to convert so they might take 5 Days 7 Days 20 days to actually convert and may need to see your ad 2 3 four five times that's what we call frequency this account had a frequency over the last 30 days of 11 what this means is that on average someone saw a ad 11.
