something really interesting is happening on mobile phones they're not mirroring desktops or laptop PCS in that people are not spending their time searching they're not doing searching anywhere near as much as they do on PCS we've got all the data we know this they're spending their time in apps so for whatever reason if people want to find out that restaurant to go to they're not going to their search engine typing in Japanese and paloalto they're going to Yelp or whatever other app they want to go to to find out if their airplanes on time or
this or that or this or that right and I don't know why it's different than on PCS I think I do but I'm not sure I think it's because there never was one place with 200,000 apps where a ton of them were free and the rest of them were really inexpensive for PCs I think this app thing is an entirely new phenomenon in in my lifetime and you're lifetime so I think people are using apps what we know they are using apps way more than they're using search so
