COMO FUNCIONA O TRÁFEGO PAGO NO MARKETING DIGITAL (Resumo Prático)

How paid traffic works in digital marketing. This subject is one of the main pillars to be able to work well on the planning and marketing strategies of your business. When done the right way, you can be sure that you will attract many profitable customers to your company and make a lot of sales every day.

So, understand now what paid traffic is, main advantages and disadvantages and how it works in a very practical and summarized way! You want to receive tips and information to set up your own business. So subscribe to this channel and stay on top of everything you need to know to open your own company.

To try to make this subject very clear for you, we will address the following points: 1. WHAT IS PAID TRAFFIC 2. MAIN ADVANTAGES AND DISADVANTAGES 3.

TYPES OF COSTS 4. TOOLS TO WORK PAID TRAFFIC So, let's go! 1.

WHAT IS PAID TRAFFIC Basically, it is a digital marketing strategy that aims to attract visitors to the channels of a company or business. Such as website, channel, blog, social networks, e-commerce, among others. This way, you can generate more leads, conversions and sales for your business.

However, paid traffic works through direct investment through advertisements . That is, you pay to appear in certain spaces. As an example, we can cite the ads that appear in the results of Google search pages .

Or those ads that appear before your videos on Youtube. Or even the ads that appear in the middle of your social media timeline. Thus, we can say that paid traffic is when customers need to be impacted by an ad from your company to access a channel of your brand.

BUT WHAT IS THE DIFFERENCE BETWEEN PAID TRAFFIC AND ORGANIC TRAFFIC? In a practical way, organic traffic is the one that corresponds to visitors arriving on your company's channels (such as website, blog, e-commerce, social networks, among others). But in a spontaneous way through searches made in search engines, such as Google, for example.

In this case, there was no direct financial investment by the company to attract these visitors, such as advertisements, e-mail marketing, contact list, for example. So, we can say that these visitors reached your company's digital channels because they were interested in some content that was relevant to them. In other words, visitors searched for some keyword and found your company as one of the answers/solutions.

Be it your website, ecommerce or blog spontaneously, after finding one of your pages through organic search on Google, Youtube or other search engines. All this done through SEO, which is Search Engine Optimization. which in Portuguese can be translated as Search Engine Optimization.

Basically, SEO is the process of optimizing websites and content so that search engines like Google, Youtube and Bing, for example, find your website before others, placing it at the top of search results. And in addition to SEO, organic traffic also usually works with Content Marketing. Which, in short, is a digital marketing strategy that aims to engage and approach your target audience through relevant and valuable content for them.

And so, build and maintain a network of customers and potential customers through content that can help them solve their problems or needs. So, if you want to understand even more about the difference between Paid Traffic and Organic Traffic, watch our video that explains exactly that. If you want to watch it, just click on this button above or on the link in the description.

2. MAIN ADVANTAGES AND DISADVANTAGES ADVANTAGES With paid traffic, your message can be delivered to more people when compared to organic traffic. Because the vehicles used to advertise, such as Google, Youtube, Facebook, Instagram, among others, direct your message according to what your company chooses.

That is, it reaches people that perhaps organic would not reach right away. Another advantage is that paid traffic reaches your results faster. It gets more people to see your ads once the campaign goes live.

And this can be a great alternative if your company's goal is to make an immediate impact. That is, the return is usually much faster when compared to organic traffic. Also, paid traffic makes it possible to attract a segmented audience according to your business needs.

Nowadays, online advertising platforms provide options to very well segment the profile of the audience you want to reach. Such as age range, gender, geolocation (which basically is the region where consumers are) and even purchase profile or interests, for example. And even, you can even choose how much you want to pay for each ad.

In a sense, you are in control of where you want to go, who you want to reach, and how much you want to invest. And considering everything we've talked about so far, paid traffic will attract more visitors to your online channels that are relevant to your business's type of content. And so, your company will generate more interest from the public and, consequently, generate leads to be worked on and become actual customers and sales.

Therefore, if you want to learn more about Leads, we recommend watching our very practical video on this subject. To watch it, just click the button above or the link in the description. DISADVANTAGES Paid traffic generates more costs, demands a greater investment.

That is, for it to work, it is necessary to allocate funds for it. However, this disadvantage needs to be well evaluated by your company because paid traffic usually brings great results when well worked. Paid traffic has low durability.

That is, if you stop advertising, the results will cease to exist almost immediately. And because you have to use external advertising platforms, such as Google Ads, Facebook Ads, among others, your company ends up being dependent on their rules and prices. Thus, depending on the case, your strategies will have to be adapted according to each platform.

3. TYPES OF PAID TRAFFIC COSTS As we said earlier, paid traffic works through financial investment in ads or advertising in the digital environment. That is, when opting for paid traffic, you or your company will invest money in specific actions, in advertisements.

Therefore, it is very important to understand and understand the costs involved in order to make sound decisions and maximize your return on investment. In this sense, there are two main pricing models in online advertising: cost per click (CPC) and cost per thousand impressions (CPM). COST PER CLICK (CPC): The pricing model known as Cost Per Click (CPC) takes a predefined amount each time someone clicks on your ad.

That is, you or your company only pay when users actively interact with the ad. In other words, you pay for every click made. COST PER THOUSAND IMPRESSIONS (CPM): In this case, the pricing model known as Cost Per Thousand Impressions (CPM) involves paying a fixed amount for every 1,000 times your ad is displayed.

That is, your company pays a fixed amount, regardless of the number of clicks that a particular ad receives. With that in mind, it's very important to plan your company's goals in depth. As well as what the budget will be to carry out your campaign or action.

Therefore, in paid traffic, it is possible to monitor the performance of your campaigns or ads in real time. And this is very important and must be done. And a metric that can help you a lot here is the ROI.

Which in a practical way, is an acronym that means Return on Investment in Portuguese. The ROI allows you to know how much money the company earns or loses in relation to the money invested in different fronts. That is, it is a performance measure used to evaluate the efficiency of investments made.

Therefore, we highly suggest working on ROI when using paid traffic because it will indicate whether your actions are profitable or not. So, if you want to understand how it works, watch our video that shows this subject. with examples.

To do so, just click on this button above or on the link in the description. 4. TOOLS TO WORK PAID TRAFFIC There are many tools that work paid traffic nowadays.

Therefore, we will mention here some of the most used ones. Like: GOOGLE ADS Which is Google's ad platform. In it, you can work on paid traffic to run your ads on Google's own search pages.

As well as ads on partner sites and content on Youtube, for example. FACEBOOK ADS and INSTAGRAM ADS; This is the Facebook platform. That in addition to showing ads on Facebook, it is possible to schedule placement on Instagram as well.

In this case, if you choose only Instagram, you can also program campaigns using Instagram Ads, which is within the Instagram application itself. TIKTOK ADS: Like the other platforms we talk about here, TikTok also has its own to program and run your campaigns and ads on TikTok itself. LINKEDIN ADS: Linkedin, which is a social network focused on the job market and business, also has its platform to work paid traffic with ads and campaigns on its network.

TWITTER ADS: Twitter also has its own ads and campaigns manager, just like the platforms we've talked about so far. TABOOLA: This is a native ad platform that assists in attracting and qualifying the public. Practically speaking, native ads are those that integrate with content in such a way that they don't look like ads or advertising.

Thus, they take on the form or format of content, but in a different way. That is, they are similar to the original content. Be it a report, blog post, among others.

In this way, the objective is to engage the public to click on the content in question in a more natural way. Anyway, these were just a few examples of tools that work with paid traffic, but there are many others! So if you have any that we don't talk about here, but that you use, write them in the comments and share them with us!

Did you see how paid traffic is one of the main pillars of digital marketing? It is certainly one of the most used tools to generate traffic, attract customers and generate leads. And, in the end, manage to generate a lot of sales.

So, IF YOU WANT TO UNDERSTAND MORE TIPS ON HOW TO ASSEMBLE A PAID TRAFFIC PLAN, WRITE HERE IN THE COMMENTS AND WE WILL BE HAPPY TO DEVELOP SUCH CONTENT FOR YOU, AGREED? And there? Did you like this video?

So, if you can, click the “Thanks” button below and help our channel to continue producing and improving videos and content of this type for you. And just to recap what we talked about here: 1. WHAT IS PAID TRAFFIC 2.

MAIN ADVANTAGES AND DISADVANTAGES 3. TYPES OF COSTS 4. TOOLS TO WORK WITH PAID TRAFFIC We hope you enjoyed it!

And if you want to learn more about how to set up and manage your own business, visit our YouTube channel where we have several videos on this subject, okay? And if you liked it, share this video with your friends and family to help them too! If you want to prepare even more, download our free e-book now with the 11 key questions to find out if you are ready to open your own business or not.

Let's leave the download link here in the description of this video, agreed? And be sure to subscribe to this channel and stay on top of all our news on how to set up and manage your own business. And if you can, already leave your like to help this channel.

A hug and see you next!