What is LGPD or general data protection law? Many companies are unsure of how it works and how to adapt to this law. Therefore, in this video we are going to explain in a very practical way about what LGPD is, what changes for companies and 06 simple tips to adapt to this law.
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WHAT IS LGPD? 2. WHAT CHANGES FOR COMPANIES?
3. 06 TIPS TO ADAPT YOUR BUSINESS So, let's go! 1.
WHAT IS LGPD? This is the acronym for General Data Protection Law. Basically, it was created to regulate the protection and privacy of personal data in Brazil.
In other words, this law establishes rules for companies and organizations on the collection, use, storage and sharing of personal data, imposing fines and sanctions in case of non-compliance. Its main objective is to guarantee more security, privacy and transparency in the use of personal information. In this way, people have the right to consult which of their data the companies have, how they store it, and even request their removal from the system.
And the law understands by “personal data” any information capable of identifying or making identifiable a person. As an example, we can mention: name, RG, CPF, gender, date and place of birth, telephone, home address, location via GPS, photo, bank card, income, payment history, consumption habits, leisure preferences, address of IP, cookies, anyway. Likewise, as an example, these are the data requested in the case: - applications that request access to user information - forms filled in on company websites to receive newsletters or offers - participate in promotions on social networks - or fill in coupons promotion in establishments In addition, the LGPD focuses on the processing of these data.
That is, every operation carried out with personal data, such as the collection, classification, use, access, reproduction, processing, storage, elimination, control of information, among others. 2. WHAT CHANGES FOR COMPANIES?
In short, all companies, regardless of size, must follow the LGPD rules. Therefore, the law provides for the express consent of customers for the use of information. In other words, companies have to make it very clear what the information will be used for.
Very transparently. For example: if a person buys something and, for that, the company asks for personal information. In this case, the company is obliged to justify the need for this.
Thus, the use of data for purposes other than those agreed upon and the storage of information for which companies cannot prove the need is prohibited . In this way, LGPD guarantees customers the right to hold companies accountable if their data is stolen by third parties. And still, whoever breaks the law can be fined R$50 million for infraction or up to 2% of revenue.
There are even sanctions that determine the elimination of collected personal data, partial or total suspension of the use of the database in question for up to 12 months. Or, the prohibition of activities related to data collection and processing. 3.
06 TIPS TO ADAPT YOUR BUSINESS 1. MAPPING YOUR DATA First, make a mapping of how your company handles data. At this point, understand what data is important to collect and how it is currently being handled.
By doing this, your company will be able to understand the current situation and what needs to be adjusted according to the LGPD. 2. REVIEW DOCUMENTS AND CONTRACTS Now review all documents and contracts your company has.
Be it with customers, partners, internals, in short. Once this is done, reformulate the contracts and documents that need to be adjusted in accordance with the LGPD standards. In other words, make sure that they all follow the purpose of processing personal data, as we've talked about so far.
All these documents need to be very clear and transparent. 3. INTERNAL POLICIES The LGPD requires companies to have a privacy governance program .
And thus, show your commitment to following internal processes and policies in favor of personal data protection. Therefore, internal policies need to cover the data security principles and procedures that we explain here. Also, ensure that data protection is provided for from the beginning of all projects.
As well as review periodically. 4. INFORMATION SECURITY At this time, adopt information security measures.
Thus, you will be able to avoid incidents or problems with the misuse of personal data. And some protocols that can be cited as examples are: - signing terms of responsibility and confidentiality with collaborators. - use data encryption systems; - use SSL Certificate on websites or e-commerces; - use physical and virtual barriers (such as padlocks, keys, passwords, etc.
); - implement antivirus software and update them periodically; - make periodic database backups; Anyway, these were just a few examples of how to protect all your company's personal data and information . 5. TRAIN YOUR TEAM It is useless for your company to invest in technology and structure to adapt to the LGPD if your team is not trained and aware of all this.
Therefore, involve your employees and prepare your entire team so that they know the importance of this law. And so, always make sure everyone is committed to it. 6.
DEFINE A RESPONSIBLE AND TEAM To make your company even more structured and prepared for the LGPD, define a person in charge to organize, manage and monitor this issue. Companies often call this position the Data Protection Officer. And this is a function that is being increasingly requested in the market.
And finally, define a team responsible for implementation. If possible, assemble a team of employees from different departments to drive engagement across the company. In this way, this team will be responsible for all these steps we've talked about so far.
This is the LGPD (or the Data Protection Act). Making your business conform to it will make it comply with the law, but it will also earn and increase consumer trust. So, we recommend reading the full law to understand all the details of the LGPD.
So, let's leave the link to the official website of this law here in the description, okay? And just to recap what we said here: 1. WHAT IS LGPD?
2. WHAT CHANGES FOR COMPANIES? 3.
06 TIPS TO ADAPT YOUR BUSINESS We hope you enjoyed! And if you want to know more about how to set up and manage your own business, visit our Youtube channel that we have several videos on this subject, okay? And if you liked it, share this video with your friends and family to help them too!
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