The BEST Outreach Script For Copywriters (75 Clients Signed)

so this Outreach script has helped me and my students signed 75 plus copyrighting clients in the past couple of months in fact is working so well they're signing clients right now as we speak they have been all weekend so in this video I thought I would help you if you're someone who's struggling with signing copyright clients man I want to fix that for you today we're going to go over what to say how to say it and the Deep psychological tricks that you need to sign clients consistently so without further Ado let's do it so

let's go over the Deep psychological principles that once you master will make signing copyrighting clients literally effortless you'll be able to craft winning Outreach scripts time and time again in a matter of minute starting with mental chemistry you see to sign clients you must be able to create action from your leads the reason you're not making any money with copyrighting if you can't get people to take action no action means no responses on your Outreach no clicks on your sales page no buys no whatever meaning no clients meaning no money if you can generate lots

of action you get lots of clients and lots of money it's that simple so it all comes back to creating action well how do we create action well we create action by exposing our leads to different stimuli to see how they react and so you have a human you have a lead and then you have a stimuli which is your your copy what you put in front of them and when you put something in front of someone they're going to react in some way there could be no reaction that could be their reaction is a

lack of one but we want you to be able to put copy in front of people that gets action it gets people to do stuff and so an example of stimuli would be a subject line a video thumbnail or the actual video an intro the email a sales page a DM literally any piece of copy anywhere is a stimuli and let's look at this example here so here's here's an example of bad mental chemistry I want you imagine you have a beaker here you have the lead you have the water that's already here when you

put a stimuli in there that's weak nothing happens no reaction no chemistry it's just like nothing just dissolves and nothing but if you have a lead and you you introduce a strong stimuli that's when you get that elephant toothpaste like action like the Mr Beast video where they drop one little thing in a bucket and it just explodes and to fill up an entire house that's what we want to be able to do and if you can't do that that's why you're not getting clients it's because your stimuli is weak your subject line is weak

your email copy is weak your loom is weak your response is weak everything is weak so how do we make it strong well like I said if simly you're exposing your leads to are weak then your leads will not take action meaning no clients and no money for you but if the stimuli you're exposing your leads to are strong then your leads will take action meaning clients and money for you if you want to know why people are Sig signing clients you see the them in my videos and my interviews it's because they've learned how

to create strong stimuli and if you don't have clients man this is your problem like literally there's no other way this is first principles if you don't have clients and you're taking action it's because you're not making strong stimuli there's no other explanation so let's go over how to create strong stimuli so that you can solve this problem so to do that we need to understand mental levers you see we need to create stimuli that pull the right mental levers that create action from our lead so why don't you imagine you have the Minecraft levers

here you've got 10 levers and you're trying to pull all these things but nothing's happening you have to find that right lever that when you pull stuff happens when you see an Outreach people respond when you when you hop on a call with them they buy your stuff they buy your services they buy your copy whenever you write copy for them people buy their stuff so you make more money we must understand how to pull mental levers and so if you want a human to act our body doesn't act on its own right um at

least like consciously we have there must be something put into the mind and the mind tells us to act my mind is saying hey wave at the camera and I'm waving at the camera so if you want someone to click their button on their computer you must influence their mind using a mental lever so let's go over the two sets of levers that we can use to create this action that we want and the first is human General levers now these are levers that exist in every single human everywhere they exist across all of humanity

and these are god-given this is how God like programmed our mental characteristics to be and part of it just like our our sinful nature right like people are always usually usually greedy and fearful and all those things like it's just like the sinful nature of humans it's kind of pre-programmed inside of us but all humans have these and they can be leveraged across all niches so no matter what nich who you're targeting or where you can use these principles that's why they're so powerful they're the most powerful so let's go over just a few powerful

one there's literally hundreds of these I don't have time to show you guys all of them it would take too long but I'm going to give you some of the most powerful ones to use when it comes to outreach and the first is reciprocity you see humans want things to be just and fair we have this natural desire for things to just be fair things to be just that's why we like watching like these Judge Judy type shows and watching um like logger shows we like to see like things be fair we hate when things

are not fair and because of that we don't like to owe anyone something so we always want to pay back our favors and depts and debts so like if your friend like um covers for you or does a favor for you like you want to pay them back inherently some people um you might like not think like as far as like debt like a credit card or something is it we see that as differently because we don't see our company we don't see like Chase credit card as being like a person but anytime like your

friend or something or someone does something for you you just want to you want to pay that back you want things to be fair you don't want to owe them anything and this is a very very powerful lever because if you can pull this lever then you can leverage it to get people to take action with you so if you lead with some kind of free value free something you give something to them what do they want to do inherently they want to give back to you do you see how powerful these things are you

must know how to create action and this is why lead magnets work right so people will exchange their email and want to like go through your funnel because you gave them something for free like you guys watching this video some of you might go down in the description and check out my sales page for my offer just because I'm helping you out with this free video like that's the law of reciprocity and it's really really powerful for getting people to take action is you must leverage it in your Outreach next is personalization you see humans

naturally assign more value and attention to things that are personalized to them think about your name and how to influence and influence people um D I think it's D con says like a person's name is the sweetest word they can ever hear because it's completely personalized right it's it's our name and so humans assign more value and attention to things that are personalized to them like whenever you use their name or you make something specifically for them like it's one of one think about if you get something customized like I don't know like a a

baseball bat or something or get your name engraved on your phone like it's just it becomes more valuable to you and also usually personalized things make people perceive that more effort was involved in creating the thing which signals more value so if you get something personalized it took more effort than something that was not personalized if you get a laptop that is completely personalized from Apple for you it has like all of your stuff in here already like they made it just for you you you just understand that it took a lot more effort than

just making a laptop for everyone for for General use now the cool part is due to technology we can now leverage like Ai and all kinds of different Tech and stuff to personalize things without it taking more effort from us that's where you can leverage a lot of this principle is when you can send Outreach that looks extremely personalized but it really isn't you can send it at scale that's how you can use this thing but if you guys don't have any clients yet you should just be personalizing every email because you just want to

get someone to take action you must learn how to use these principles so personalization is huge huge huge huge always use names always personalize things to people as much as you can next is curiosity you see God has wired our brains to reward us with dopamine when we satisfy our curiosity so anytime there's there's something curious and then like you you click it or you watch the video or um you find out like who did the thing who like who who the mystery was about like you get this dopamine hit you're like ah yeah I

got it I get it now it all clicks that's how our brains are wired and this leads us to do a couple different things first is like to create things so we love to create things out of curiosity and also solving problems like using our curiosity to lead us to solve problems but this principle can also be leveraged to generate action to satisfy the Curiosity so if you um bring up this curiosity in in whatever you're doing in all your copy whatever people want to continue taking action to satisfy that Curiosity so think about like

an email subject line saying it's time dot dot dot or it's here dot dot dot what does that do you're like oh what is it why is it here why does this matter all these questions pop up and so what does that what do those questions do well those questions are now building this desire to take an action which is to open the email to figure it out um or if you see like a really interesting intriguing thumbnail on a YouTube video and you're like what is that you want to click and so this lever

is extremely powerful especially when it comes to us writing copy to getting people to take that next step to take action through the funnel and so curiosity is created um by creating questions withholding information and slowly releasing relevant information so I want you to think about a a detective show they always kind of start the same way something happens which makes you wonder who did it how did this happen what's going on all these questions pop up and then during the show they don't tell you all the information you need immediately right you slowly get

these Clues clue here clue here clue here you started piecing things together in your mind because you want to be the person who solves the problem right you want to you want to put everything together be like oh I get it now I get the riddle and so imagine if one of these shows you just instantly knew who did it as soon as the show started think how boring that would be no dopamine at all it's completely boring now think about if they didn't give you any information the whole episode to the very end it'd

be extremely boring right so they pose all these questions and they didn't give you any any like leads no information no nothing nothing to figure out like no clues you're just a clueless and so curiosity is all about creating questions withholding information and slowly releasing it so people are like feeling like they're getting closer and closer to answering it just builds that dopamine builds curiosity see yeah think about detective shows this is extremely powerful when going through your funnel if you don't have curiosity in your subject line in your email body copy if you send

Al Loom if you send alom to them or your free value whatever it is you must hold curiosity so don't never give them everything because that's not going to help them they're going to just be bored and click off you want to release things slowly over time withholding information the last one is is extremely important and I don't see anyone talk about this but this is one of the most important principles that I've ever utilized in my entire Journey which is I call it the anti-ben beneficiary it really just means non- neediness so I thought

about this a lot to kind of figure out why like why do humans give importance to this and I think I figured it out well humans naturally avoid deals and Partnerships or working with people who are needy why is this well subconsciously we know that those people are more likely to take unethical action due to their circumstances than someone who is less needy so think about someone who is starving and they they walk through a market they don't have any food like who's more likely to steal the person who is starving or the person who

is full well probably the person who is starving they're more likely because of their circumstances to do something unethical just because of where they're at and so whenever you sound needy in all of your Outreach people don't want to work with you it also signals that if you don't have any clients why would they want to work with you it's also this is another lever that's really important um it's like they talks about it in uh in influence by Robert keini where it's like people tend to do what the everyone else is doing and so

if if subconsciously people understand that no one else is working with you well and you're needy what are they going to do they're going to like okay well if they're not working with him I'm not going to work with him and so you no no it doesn't matter how needy you are how bad you need a client you cannot show it you cannot you must be 100% non needy and that won't trigger that like it's almost like an anti- lever like if you do all these things but you're super needy like you just ruined everything

the lever goes down they're not going to work with you because you you basically set off that Alert in their mind like oh this person you shouldn't work with it so these are like just a few human General levers the more of these levers that you find the more you can pull across all of your copy all your Outreach everything and so I have like a massive list of like a hundred of these because these are like everything Guys these are everything the second thing is Niche specific levers now these are extremely important and these

are specific to the niche that you are attempting to create create action from so these first levers exist across all humans and can be leveraged all the time for anyone for any piece of copy any stimuli anywhere but they're not extremely powerful yet but when combined with Niche specific levers things get insane okay and so these are levers that are specific to your Niche um and these are here because the specific mental characteristics of your Niche that formed based on their past experience SLC current situation and we call these latent conditions so if you haven't

seen the master class yet my copyrighting master class from like a week ago you need to go watch it because we go over this in depth but we're going to show you examples of why this is so powerful and then show you how to like use it in scripts and stuff but we call these lat in conditions an example would be you are in the copyrighting Niche you're watching a copyrighting video from a copyrighting like mentor and coach and so I understand because I've been in this Niche for a long time some past experien and

current situations that you were in more than likely you either came from The Real World so you bought Andrew Tate's course because you want to get rich you learned about copywriting but it didn't teach you how to actually do it and so you were sold on the idea but you didn't know how to make it work so then you started watching YouTube videos you came across some of the other gurus um that didn't really help you and you finally come across my videos and now you're watching them learning actual stuff right this is a late

condition and it's not just you there's thousands of people just like you who probably went through that or another example could be um like me I bought a copywriting program that was very expensive and was a complete let down and so I was super sold on the idea I want to make this work but I didn't have the information so I started looking to YouTube I started looking for books and researching and doing this on my own and so I understand that most people have been burned by a high ticket coaching program in this Niche

right so a lot of you guys have either either bought one or had friends that like literally tanked their entire gear because they bought a program that sucked and so I know that because I sell a high tiet program I have to show people like I show insane testimonials everything and I go above and beyond to put my product ahead of everything else I do like product is number one because I understand that that's what helps people the most and I have to overcome like those fears on calls with people and show them like hey

just because you got burnt once like don't let that one decision burn you twice don't let that one bad decision stop you from making a good decision in the future um if a program actually helps you so these are just small lat conditions from you guys let's go over some examples that you that might like cause you to use different levers so an example of using a subject line here let's say you're reaching out to people who were younger in this online game kind of like me right your sales page bro versus about your sales

page if this is a late in condition like if if your late in condition um if your Niche is older more professional more like not in this kind of on online game but more in like the real world then this is going to be better right more than likely because they don't want to see misspelled words they don't know what you are means they're they're old they're Boomers but if you were sending this to someone like me a younger internet Guru guy then your sales pra bro makes a lot more sense right what about bet

TT l in the DMS versus thank you talk soon like which one sounds goofy if you're young then this sounds perfect you're matching the voice of who you're talking to but if you're talking to someone who's older you have to use this right B based on lat and conditions so these don't exist across all humans these are specific to exactly who you're trying to Target another example could be a shocked face super colorful and AI enhanced thumbnail if you're targeting 12-year olds like Mr Beast or it could be a technical professional looking thumbnail like I'm

trying to do because I'm targeting people who are older than 12 years old it all it's always about the lat and conditions another example could be a free sales page template versus a free email template if you're giving that away for free for free value if your Niche already knows about sales pages and they want sales Pages then this is going to be better but if your Niche doesn't care about sales Pages they care about emails and emails is what they want then this will be better you see how it's still using reciprocity you're still

giving something for free but because you're using reciprocity and you're making it specific to the niche it becomes powerful so by learning how to pull human General levers and Niche specific levers you'll be able to create strong stimuli that create Massive Action um from your leads which means you get to sign a lot of clients it's all about action so I want to show you guys like some some examples when applied to just Outreach emails that's what you guys want right you want Outreach email scripts um quick warning before I show you these if you

just like copy the good script you're going to fail because once again it has to be specific to who you're reaching out to and you must think through these things you must learn how to use these principles on your own um but I I do want to give you some examples because that does help so here's a bad example right this is a pretty much an exact email I got from someone it says partnership proposal for KJ sounds very professional I don't really want to partner with anyone like it's just not a great subject line

they do personalize it a little bit here but because everyone can personalize email subject lines like we we just know that it's not even personalized right it's just it's just so automated so hey KJ is Richard already we have an exclamation point it's a little bit needy I'm 20 years old come from New York and do copyrighting I'm the best you'll find looks pretty needy to me I like the confidence but pretty needy also it's like I don't really care who you are and what you do and that sounds really um really mean but it's

just like if if you don't know someone you just don't care really and so leading with like I'm this person I do this it's like okay what why are you reaching out to like what are you doing for me and he goes I'm writing to you A partnership proposal regarding I think of how old and like goofy that sounds your YouTube long form content because I looked at your videos and I love them this seems personaliz but it's not like I know that he didn't actually watch my videos he didn't love them here we have

a slap in the face right I think there's a lot you can improve with my skill and expertise pretty much saying my stuff sucks that's lowering all the value here I don't like this is the anti- reciprocity you're telling me my stuff sucks like I don't want to work with you I don't know who you are right I'm sure we'll be able to enhance your brand and boost your engagement this is not Niche specific it's the opposite of this he's making it super broad I have no clue what that even means what does enhance mean

what does brand mean like crazy meaning you'll grow your online presence and make more money once's getting very general here's what you'll get from our partnership expert video editing will turn your bad editing into the best of your Niche like once again slap in the face thumbnail enhancing will create great thumbnails and grab attention generate views I don't really care about views I care about leads distribution strategies will write YouTube scripts to hook the viewer I guarantee 50k in Revenue 100,000 views in 9 days or you don't pay not I'm not confident at all that

this is like an actual thing right if you want I can send over my portfolio so let me know kind regards Richard so no no reciprocity being used at all here no personalization I feel like they sent this to a million people they just scraped YouTube Le and sent it overall just I'm not going to respond to this right not going to respond it's also not Niche specific it's not specific to me I don't even I don't care about this stuff I care about leads I don't care about views I care about how many people

click my form and fill it out you know so yeah let's go over a much better Outreach example so this is like really quickly thrown together um just to show you guys an example like I said if you copy this probably going to fail but I want you to copy the principles behind it so you're dope funnel bro once again this is very personalized it's very specific to me like a young guy who's working online I understand what funnel means it's very Niche specific word I'm like I'm you already got my attention what up KJ

once again a lot less formal which is matches my brand just finished scanning through your phunnel I got to say I love it also a big fan that you don't cuss your vids got me wanting to say freak a lot more LOL this is great I already think of man this dude is writing this email email to me like it's personalized to me which makes me want to read the rest of it because I feel like I owe him because he personalized this anyways I want to show you this email because I'm after seeing the

testimonies on your page I'm confident I can scale your coaching business 100K a month the next few months or so or you don't pay by the way so once again this is cool just because he says after seeing the testimonials on your page I'm confident so he's basically complimenting me instead of saying my stuff sucks he's saying hey your product is great I've seen the testimonials they're insane I'm confident I can help you do this then but I'm still a little skeptical so what he says next I know that's crazy but your product looks so

good that I know we can make it happen once again a compliment adding value but to show you that I'm different from the 20th pitch you received today and justify how can how I can make such a crazy claim think this is more Niche specific he understands that hey you probably get a lot of these I made you a custom IG inbalance system that you can use to do this this this by the year without doing this and this this is very Niche specific and he made something for me the reciprocity is crazy I want

to check this out because I feel like I have to he made it for me so I recorded a quick Loom going over this Loom there you go oh if you're wondering if I got any proof I recently helped this person scale to this much and this many time using their IG and yeah we love the chat with more of you let me know if you're free in the next few days very non- needy there's no crazy explanation points there's no like I don't feel like he's super needy for this I feel like this was

just a valuable email like I'm glad I read it I'm glad I received it I'm going to check out you know take out his Loom see what's going on um but yeah guys this is a good example once again you must learn how to pull mental levers if you can do that you can create action create action gets people to take the next step with you meaning you get more money if you can create action from your clients you can create action for their clients clients meaning you can you can sell more stuff so yeah

collect mental levers learn how to pull them and you will be on your way to making a lot of money with the skill if you haven't seen the copyrighting master class you should watch that next because that's going to show you how to use these nich specific levers in depth and I hope you guys enjoyed go make some money for me and I'll see you guys later