🔥Digital Marketing Full Course | Digital Marketing Tutorial For Beginners | Simplilearn

Hello everyone welcome to the digital marketing full course by simply learn in today's world almost everything is going online whether it's shopping entertainment or staying connected this massive shift has opened up huge opportunities for businesses to reach people in exciting new ways and that's where digital marketing plays a key role digital marketing is all about using online platforms like social media Search engines and emails to promote products services or Brands it's a field that blends creativity with dat to connect with people where they spend most of their time online but why is digital marketing so

crucial right now as more businesses focus on their online presence the demand for skilled digital marketers is exploded in 2024 this field is set to grow even more with companies across all Industries eager to hire professionals who can help them stand Out in the crowded Digital World the carer opportunities in digital marketing are not just plentiful but also well paying with salaries ranging from $60,000 to $120,000 a year craving a career upgrade subscribe like and comment below dive into the link in the description to FasTrack your Ambitions whether you're making a switch or aiming higher

simply learn has your back but before that if you interested To start a career in digital marketing then check out Simply learns postgraduate program in digal marketing in partnership with puu University this course provides a robust and Industry relevant curriculum to help you become a certified digital Market marketing expert the program covers essential digital marketing competents like website creation SEO sem and advanced topics like leveraging chat GPT and Hands-On projects enroll now and take The next step in your digital marketing Journey you can find the co Link in the description box and pin comments meet

Joey a digital marketer he works as the head of digital marketing for Amazon but how did Joey get here a few years ago Joey began to see a large number of opportunities popping up in the field of digital marketing to begin his entry into the field he needed to understand what exactly digital marketing was and what was so great about it first Joey Learned that digital marketing was a form of marketing through which you could advertise to people digitally digital marketing leveraged different channels like search engines websites social media platforms emails and mobile applications it

would give marketers the opportunity to interact with and understand their audience better and to increase the trust in their Grant did marketing would also show marketers advertisements to People based on their Actions and preferences on the internet while being less expensive than traditional forms of advertising after understanding the main concepts of digital marketing Joey realized there was more to digital marketing than he initially thought there are also many types of digital marketing types like content marketing search engine optimization payperclick social media marketing email marketing and affiliate marketing and once he understood those Types he set

up a digital marketing campaign for his uncle's e-commerce website let's have a look at what he came up with first Joey created content like blogs videos infographics and case studies so that he could generate audience interest in the Brand's products or services this was content marketing next he needed his audience to actually see his content the first step was to create content on specific Search keywords that were relevant to the Target audience Joey would make optimizations on the we it and have credible websites linking back to the content and lo and behold the website began

ranking on the first page of the search results by continuous optimizations Joey would continue to improve the ranking and ultimately make the website rank at the first position this was SEO or search engine optimization and Joey could do all of this without spending a single penny he Could also Drive traffic to the website with advertisements but for this he would have to pay a certain fee each time the ads were clicked he could have text ads that show up in search engine results image ads and video ads that show up in websites and much more

this was possible with the help of PPC or paperclick however Joey wasn't done yet to reach a larger audience he needed to tap into social media platforms he would use Social media platforms like LinkedIn YouTube Facebook and Instagram to advertise the Brand's content he would use these platforms to advertise the Brand's products or services with posts images videos and more to bring out the Brand's story and engage with the Brand's audience who spend a lot of time on social media like PBC he could use the platform to advertise the Brand's products or services with text

image and video ads which needed to be paid for That's social media marketing Joey realized that a large amount of the audience weren't visiting the Brand's website a second time he needed to keep them engaged nurture them to make sure they purchase the product for this he would send them emails that help them better understand the products they visited on the website and assist them in the buying process he would also send emails to advertise his products or services to potential customers that is With email marketing and finally although Joey was able to grow the

Brand's funnel he wanted more traffic from thirdparty websites this could be achieved with affiliate marketing Affiliates would promote the brand or product to their audiences for a fee with the help of email signups registrations conver subscriptions Etc after setting all of this up Joey had the hardest part of the process to get through the wait now as We wait for the results let's take a break and look at a quiz which one of the following forms of marketing involves engaging and nurturing your audience to make sure they buy your products or Services a SEO B

PPC C email marketing D affiliate marketing let us know your answer in the the comment section below for a chance to win an Amazon voucher now let's see what happens at the end of Joey's weit although Joey had worked really hard on Each of these forms of digital marketing he only had moderate success that's when Joey realized he had to gain more knowledge and experience so he decided to get certified and get ahead in his career with the help of Simply learn he took up simply learn's digital marketing certification and got the skills and training

he needed to become an expert digital marketer welcome to video on best digital marketing Trends 2024 in this session we will explore the latest Trends strategies and the best practices that can help you grow your business online digital marketing is the utilization of digital channels and Technologies to effectively reach engage and convert a specific target audience this includes a diverse set of strategies including but not limited to search engine optimization social media marketing email marketing content marketing influencer marketing and various other approaches digital Marketing is not only a powerful way to connect with your customers

but also a proven way to improve your brand value and revenue as per gner report digital marketing strategy is what sets best-in-class performance apart from the rest the report also identified 45 brands that has achieved genius status in 2023 by excelling in digital performance maturity and investment so now let's have a look at some of the benefits of digital marketing first it Enables you to connect with a broad and varied audience worldwide across the globe with 74% marketers agreeing with the customers are placing increased value on digital experiences then it enables you to measure and

optimize your campaigns in real time using data and analytics to track your performance and Roi next is it empowers you to create personalized and relevant content and messages for your audience using Ai and storytelling to enhance customer Experience and loyalty next one it helps you Leverage The Power of social media and influencer marketing using platforms like Tik Tok Instagram and YouTube to create a viral and engaging content for your brand also if you are interested in advancing your career consider pero University's post-graduate program in digital marketing this comprehensive program offers certification as a digital marketer

through live Interactive Learning dive deep into Fundamental and advanced digital marketing strategies utilizing Harvard Business publishing cases and Hands-On participation in 20 plus projects access the full spectrum of digital marketing tools with chat GPT and AI tools complemented by 35 Plus dedicated resources all right so this was about digital marketing and its benefits now moving on to top digital marketing Trends to follow in 2024 all right so let's explore how These Trends are reshaping the marketing landscape so first on the list is podcast so podcasts are gaining popularity over blogs especially among younger audiences they

offer convenience intimacy and engagement that blogs may not provide additionally podcasts allow brand to Showcase their personality expertise and values in more authentic manner connecting with their audience in a real and honest way this shift towards podcast reflects the changing Preferences of consumers particularly the younger generation who participates the conversational and immersive nature of this medium consequently brands are discovering that podcast provide an efficient platform for connecting with and involving their target audience in a more personal and significant manner so this was about podcast now coming to the next digital marketing trend on the list

which is emphasizing the importance of branding so branding is more than just Logos and slogans it involves crafting a unique identity and narrative that resonates with target audience effective brandings helps differentiate from competitors build trust and loyalty and increases customer lifetime value in 20124 customers are expected to prioritize brands that demonstrate a commitment to society well-being Beyond just Financial considerations all right so this was about the importance of branding next up we have is short form Content so short form content consumed in under 10 minutes has become a dominant force in digital landscape this content

type includes videos stories reals tweets captures attention delivers value and encourages action a report by similar web highlights that the average user spends 95 minutes daily on short form content like YouTube Tik Tok Instagram and Snapchat so this was about short form content this is the trend now coming to the next Trend which is multi- Region marketing that is US UK India so the multi- region marketing is about adapting your marketing strategies to fit the unique cultures languages behaviors of different regions by doing this you can connect with more people boost your sales and make

your customers happier in 2024 it's crucial to pay attention to Major digital markets such as us UK and India because they are not only large but also growing rapidly these Geographic areas offer substantial Prospects for business aiming to broaden their inflence and enhance their achievements customizing your marketing Endeavors to meet the distinct needs and preferences of these diverse markets you can better engage with potential customers and improve your overall performance this approach allows you to speak directly to the people you want to reach making your marketing more effective and impactful ultimately multi-region marketing can help

you Business thriving today's Global Marketplace all right now coming to the next Trend that is voice search yes voice search involves using your voice to look for things the information products or services on the internet using devices such as smartphones and smart speakers or laptops it's getting more common and accurate because of improvements in understanding natural language and recognizing speech voice search can be really handy fast and easy To use especially when people are busy on on the move or have trouble seeing or moving a report by Juniper research suggests that ad revenue from voice

searches could hit 19 billion by 2024 and that's a very big number so this was about voice search the next trend on the list is automated and personalized email marketing yes so automated and personalized email marketing involves using software and data to send customized email to your subscribers Talking into action their preferences behavior and actions this approach saves time by automating the process of sending out emails and ensures that the content is relevant to each recipient increasing engagement and potentially leading to more conversions a report by litmas revealed that 68% marketers considered email personalization a

top priority for 2024 indicating the growing importance of this strategy in the market World by tailoring emails to Individual subscribers businesses can create more meaningful connections with their audience leading to higher open rates click- through rates and ultimately better results for their email marketing efforts now moving on to the next Trend which is AI in marketing yes AI in marketing refers to the use of artificial intelligence for various marketing activities including analyzing data creating content and segmenting Customers personalizing marketing strategy optimizing campaigns and measuring performance by leveraging AI businesses can improve their efficiency Effectiveness and

creativity in marketing while also gaining deeper insights into the customer and competitors are report by Salesforce highlights that 57% of marketing leaders view AI as crucial for delivering personalized customer experiences this indicates the growing importance of AI In helping marketers tailor their approach to meet the public and specific needs and preferences of individual customers ultimately leading to more meaningful and impactful interactions imagine you have a fantastic shop in a busy street but no one seems to notice it because it stucked away in a corner SEO or search engine optimization is like putting up bright signs

and arrows that guide people straight to your shop it helps your website stand out in the Vast online world making it more likely for people to find and visit it so SEO is like the friendly guide that ensures your website gets the attention it deserves bringing in more visitors and potential customers and for doing so a tool is very crucial and one of the best tool out there is SEO pow suit so SEO pow suit stand out as the best solution for all your SEO and digital marketing requirements it offers four powerful Tools like rank

record website auditor ASO spy glass and Link assistant providing you with a complete toolkit to boost your search engine rankings unlike many other SEO software options SEO powerit offers a One-Stop shop for optimizing your online presence and achieving better visibility on search engines all right now the question must arise how do I use SEO power suit so for that we will focus on four things that is keywords on page SEO back links and Link building and first we'll have to focus on keywords for that we will be navigating to rank tracker all right so this

is our rank tracker we'll double click on it so rank tracker is a valuable tool designed to assist you in discovering profitable keywords monitoring your own rankings as well as those of your competitors and conducting thoro competitive analysis also it serves as a comprehensive solution to enhance your Understanding of keyword and overall market dynamics so first of all we'll have to create a project over here so over here we'll have to type the URL of this website and so I will just type here b.com it's an e-commerce site all right so now we'll click on

next then again we'll connect on next and here you can enter the keywords if you want and if you don't want then you can proceed by clicking on Next here you can add more search engines Google Bing Yahoo ask.com I mean it's your choice if you want to add it or not I just don't want to add all these Google and Yahoo are sufficient then we'll click on finish all right so our project is getting ready all right so it is loaded so first of all we'll start by understanding the menu bar so the menu

bar is like the control center like of rank tracker offering a set of drop- down menus that help you manage Your projects and preferences so let's understand first so this is file so this menu handles basic commands relating to your project such as opening closing and saving files it's your goto for managing project files efficiently then there is preferences as we can see here in preferences uh you can set up Global configuration for the application and customize settings specific to each project it's like the headquarters of triling rank Tracker to suit your needs then there

is window so window this menu provides a list of supported hot Keys like keyboard shortcuts and allows you to quickly switch between different modules or sections within the application it's all about making navigation and action more efficient so you can also learn these shortcuts as well then there is help so in The Help menu you can find information about your rank tracker uh license along with the links to online Help resources if you ever need guidance or have questions this is where you can find the assistance all right then here comes the project as you

can see project this menu is like a project management Hub it displays a drop- down list of all the projects currently open in rank tracker allowing you to easily switch between them so only one project is there so it is showing that only now the next one is new so the new Option lets you create a fresh project and then open Is there use this option to load an existing project from your hard drive or cloud storage then save we all know save your open projects with this command you can do that then close this

option allows you to exit then as we can see check all so check all rankings in all the open projects simultaneously with this command it streamlines the process of gathering information across your various projects then you can also login like found in the SEO power Cloud Login area this is where you log to access Cloud related features all right so this was about the menu bar now coming to the sidebar so quickly let's understand this one so first of all there is the dashboard as you can see project dashboard this is your project Central Hub

it provides a visual summary of key statistics related to your organic traffic ranking progress and how well your competitors are doing it serves as a quick gateway to all main Project sections then there is rank tracking for in this moduel you will find a list of keywords you're targeting it shows their ranking history traffic statistics keyword efficiency index Kei keyword difficulty and other essential data that you may need to update regularly so it is like that all right now as you can see next is keyword research so here it is so here you can explore

new keyword ideas using over 20 different tools like it is in there the Module allows you to analyze and categorize new keywords into groups and move them to Target keyword section all right so as we can see these are that 20 different tools the tools that we are talking about then there is Sur analysis that is SCP analysis this is for in-depth keyword analysis it provides you detailed analytical report on websites competing with you for the same queries then competitors research this module enables you to research on Competitors based on domain or topic domain strength

it offers overall report on your website's SEO strength showing how it evolves over time then there is reports this module is for generating and you know delivering reports to your clients and I think that would be sufficient so we have already created a project and while creating a project you can add seed keywords that you know describe your business or use the ones the tool suggest then see where your Website stands for and it helps you understand how well your site is doing in search results so the next step would be analyzing so first of

all for analyzing that first of all we'll have to go to keyword research we click on that and then ranking keyword is there as you can see all right so now here you can type the name of the competitor and click search so let's just say I want to type the name of the competitor the so store let's say All right now I click on search make sure the URL is correct and it might take some time it is fetching something it is collecting the keywords and then it will compare the keyword profiles all right

so this is what it is this is the result and as we can see keywords and this is organic traffic this is URL of the sold store and these are the keywords as we can see so these are basically the keywords for which the competitors are Ranking and access their performance we can you can have the option to investigate any competitor of your choice or rely on rank tracker to recommend the most relevant ones within your specific Niche now after this you can explore keywords with various keyword research methods like keyword Gap search console Keyword

Planner auto complete tools sated searches keyword combination Etc so as you can see all these are over here you can have a look At these and explore these meanwhile we can explore this keyword sandbox as you can see keyword sandbox with the help of this we can filter our keywords which is the next step all right so this is keyword sandbox now we'll utilize the metrics provided in the module to identify and filter potentially lucrative keywords eliminating those unlikely to generate relevant traffic for our website so Factor such a search volume as we can See

and keyword difficulty and competition can guide you in selecting Target keywords effectively so as you can see these are the search volumes and this is the competition competition is high for this keyword and keyword difficult is also mentioned so you can filter out the keywords according to your choice you can either select or stop like track like we can see so it's your choice you can filter out the Keywords so whichever you don't want to you can just click on it and it will be tracked now your keywords will appear also in the tracked keyword

so like I have tracked this one and this one so in track keywords I I can have a look at these all right so this was about it next we will go to the website auditor so website auditor ensures your website is optimized on the page and checks if it functions well technically and in terms of content Optimization so we'll open the website auditor and then we'll type the website that is d.com right we'll click on finish all right so as you can see to get a good ranking on search engines it's important to optimize

your site first of all in terms of both technology and content we will be using website auditor for this job but before that let's have a look at what all things are there so first of all we'll Explore similarly that we explored in the previous one so this is the menu bar and I think we have explored this and this is the sidebar it is bit different from that so let's explore the sidebar so site structure we have as you can see this section organizes all the elements of a website including its pages and resources

it provides like a visual map of the site along with an audit dashboard that accesses various Su factors so as we can see page audit over Here now the page audit will do the page level analysis so this was the function of page audit then domain strength is there so this feature offers comprehensive report on overall strength and performance of your website domain showcasing its growth over time after that there is reports this module allows users to generate and share reports with clients it serves as a tool to communicate the findings and insights obtained from

the analysis of the site Structure and domain strength so this was about the sidebar now we can start with the little demo so first we have to create a project project that we already created and wait till the tool crawls and collects all the pages on your website so that we have done already now we'll go to site audit so as you can see here under site structure site audit now after visiting site audit will address each technical issue systematically following the tools recommendations to Eliminate all the discrepancies so as you can see we are

not able to see any error as you can see error zero warning is one in mission is one so there is nothing exactly to be fixed but if there is some error or something is there then we can easily do that with the help of this tool all right so next we can do is visualization as you can see over here under site audit you click on that now to ensure visualization basically is used to Ensure your site is well structured the tool transforms your website into a visually intuitive app once generated you can effortlessly

sport an address like issues orphan Pages isolated sections redirects broken links and more so this is what it is used for on the right side you can arrange the pages based on the click depth as we can see click depth internal page rank page views so on the right side this is the right side and if you switch to internal Page link as you can see you'll click on that you can see how the internal link are spreaded like it is bit different sorting my page views if would see it lets you see which pages

are visited and viewed the most and least but we're not able to figure it out as of for that I think we'll be needing a Google analytics account and we'll need to log in with that all right so after reviewing and addressing on page optimization for the site let's revisit The keywords you gathered in rant tracker like use website auditor keyword map as we can see keyword map for keyword map we'll have to go over page audit inside page audit it is keyword map now this module automatically identify the pages most relevant to each keyword

group so the program will take a few moments to harvest all the data for your keywords and Pages for further analysis first of all you'll have to type the Keywords all right let's say I want to write joggers watch printed T-shirts shirts sliders and you can write as many as givers you want jacket hoodies Shs all right I think that is sufficient now you can also import from CSV so basically uh in the rank tracker you can also download and import from CSU or you can import directly from rank tracker also now we have wrote

the keywords over here now we'll click on create map now the program will take few moments to harvest all data for the keywords and the tool automatically identifies the pages most relevant to your keyword group or Specific keyword so this is showing only one it should at least show five because website auditor will suggest the top five most fitting Pages for each keyword of group so we must add more keywords I believe we can add manually or we can just have a at rank tracker also like hellfire club shirt we can see can add that

all right all right so still it is showing One so after finding a match as you can see we have find the match just H over the page and click map app as you can see we'll have to click on this or this relevant it is all right so we'll have to hover over this and we'll click on map now with the ready G map ensure your landing page is optimize for Target keywords now we'll go to content audit first so here we can adjust the target settings set the Default search engine for competitor page

and assign a specific one for the current page so as you can see they are showing the errors and warnings so that we can improve on it and as it is showing make your page meta description approximately 22 word long so it is showing how to fix also basically and if we'll talk about competitors we can see Amazon and many other hm hm is there American Giant Nike so they have used the keywords they're showing The Meta description it is showing all right so now coming to the content editor so this is content editor basically

what it does is to start editing an existing page you will need to choose between the editing modes first of all as we can see so it might take some time when you click on that after doing that it might take like 5 to 10 minutes after it will show this window now you'll need to choose between editing modes browser mode is there and do doent mode is there so let's just select browser mode and let's click on go you can easily you know edit this site also and properly write an SEO optimized title so

as you can see 33.2% optimization rate is there it is showing and other than that we can click on this and this is showing us manage mapped keywords manage search engines so Manage search engines so this will change the default search engine set a separate search engine for the given page this can be helpful when optimizing for creating a regional or local page and click manage search engines you can also do that all right so the two top Fields as we can see this one this one so these two Fields will let you edit or

enter The Meta title and meta description tags and you can see how those fit into the intersections the Recommended number of characters based on the best SEO practices so as you can see 311 160 you can easily edit that and make it SEO friendly also all your target keywords will show up in the mapped keywords as you can see the mapped keyword hoodies so the green here it is green so green means okay orange if it was orange it means almost there red as an alarming for neglecting or stuffing so next to each keyword as

you can see you will see The actual keyword Count versus recommended so the recommendations are customizable simply click on any chip to manually change the recommendation so you can do that then the recommend recommended keywords this section will list the keywords that have been extracted from the top ranking pages of your competitors so you can also include these as per your choice and then you can save in an HTML Document from here and you can reset from here and save so once finished save the page and upload it on your website so now let's just

go to back links now for back links we'll have to go to SEO spy glass it is a useful tool for checking backlinks it helps you gather and analyze your own backlinks as well as those of your competitors so it's a good tool so again we can write the website URL so we'll Type b.com all right now we'll click on next Su power suit and we can also change this as per our choice let's say We'll click on so these were the number of back links so I've wrote 10,000 so it is collecting back links

as of now please wait while SE SP glass collects backlink statistical data and builds up the project okay so these are The number of backlinks that this site has 130,000 domains 9,622 and IP is 8361 all right so these is is the this is basically the data so search engines prioritize websites that have backlinks from reputable domains conversely an abundance of backlinks from spammy sites can negatively impact your domain's reputation also considering this it is Advisable to access your existing backlink profile before embarking on an any efforts to build it further so this involves examining

and evaluating all the back links already directed to your site so we are going to do that and SEO spy glass is one of the best tool for that so step one find the pages linking to your site for that to gather all the backlinks directed to your site you need to initiate a new project in s y spy glass that we already did and now we can Navigate to backlinks profile and click on backlinks all right so the tool will examine its index and identify all the backlinks providing a variety of useful metrics essential

for further analysis so as you can see backlink page domain in link rank link page links back so all the back link pages are there it is also showing 130k back links all right now coming to the linking domains so in linking Domains module you can quickly switch between all domains new or lost ones and additionally set the program to show all tlds or filter out any specific one like. inor g.net so like that all right now the anchor text so the anchor texts module will show the summary viset with the total number of unique

anchors and anchor diversity Diagram and backlink distribution of anchor type the workspace will list all the anchor texts associated with backlinks in the project alongside you'll see the states for each anchor like link type as we can see and number of pack links you can also see 847 and linking domains also hovering over any cell in the back links domains columns you'll see the icon of expanding the list of URLs to look through so as you can see these are The backlink page list of URLs all right now let's move on to the referral traffic

and to analyze the traffic your website is getting through the backlinks turn to referral traffic module this is the referral traffic module under backr profile this is backlink profile if you want to analyze your website you can come here in your S Class once you click the update traffic Button as we can see over here update traffic Stats or this also will work no this one only once you click on this the program will ask you to connect your Google analytics account and if you haven't yet then you can enter it so this is how

it will work so once the account is connected it will take few moments for the program to gather the data from Google analytics for the backlinks in the project after the task finishes you'll see the results in the workspace you can then switch between views Linking domains and backlink pages so the linking domain view will show the overall number of referral sessions received from each domain and the overall bounce rate the backlink pages view will show the more detailed data referral session from each backlink page and also the bounce rate for each linked page all

right now let's navigate to backlink profile and then we'll go to summary So within this module examine a Summary you can like including key metrics to identify both the strengths and weaknesses of your site now we can peek at your competitor's backlink profile also now is the moment to access your backlink profile in comparison to your competitors achieving Superior SEO performance is crucial for securing a higher ranking than your competitors to do that go to domain comparison first of all as you can see now this is our domain now here We'll type the competitors's domain

let's like the so the sold store. all right the spelling is wrong the sold store it is all right click then there is Snitch doco doin all right and one more is there let's write mantra.com all right now let's click Okay so once this process is finished will see a complete comparison of you and your competitors's domains as we can see bag.com the sold store snitch doco doin minra now you can easily compare on the basis of different metrics there are various matrics over here and as you can see there is a number 91% in

terms of text links domain strength 9.33 is of mintra and 7.99 of pof.com and these are for snitch and these are for soul store.com so you can Easily compare them on the basis of different metrics all right now coming to the next step which is spot the dangerous links before progressing to actual link building phase it's crucial to address one final task identify and remove potential and harmful backlinks so for that we will go to backlink profile then the penalty risk so backlink profile this then we'll go to penalty risk all right so this is

the penalty Risk it is showing 0% which is a good thing so basically links with a penalty risk of 70 to 100% are high risk and should be checked right away as they could lead to Google penalizing your website basically links with a risk of 30 to 70% are potentially harmful so it is advisable to examine them more closely then links with the 0 to 30% penalty risk are considered safe and posst minimal or no risk in your link profile all you have to do is to collect Those harmful links and get rid of them

so as you can see there are no penalty risks so but I need to tell you how to do that so we'll go to backlink pages and we'll click on the particular link as you can see so this button update penalty risk so it will task Ed updated backlink page data so it will update the penalty risk all right so this was about SE spy class now let's do the link building with link assistant so this link assistant Simplifies your link building tasks it assists in discovering numerous link building opportunities managing Outreach and overseeing your

link building campaign directly within the app so first of all we'll create a project and specify the site and back link and Target settings all right so as we can see uh we can like first of all we'll type b.com right now so as we have provided the web address select your desired Target country so Target entry over here and the language also you can select from this and other than this the app's search engine will be tailored automatically according to your preferences Additionally you have the option to include negative keywords in the top block

list so what this is the app will analyze the backlink profiles of potential prospects and eliminate those containing the specified negative Keywords so if you want if you don't want some negative keywords you can put it here in the topic block list and that will not be included all right so this was it now let's create on I repeat now let's click on create all right so this is the layout now so first by default this will include the list of top 100 backlinks or the competitors of your domain with the highest s link Rank

and you can select any of the six predetermined methods as We can see six predetermined methods or the configure a customized search this one configure a customized search using the export mode this is the expert mode basically so these options enable you to conduct a focused search based on specific type of Link Prospect you're seeking if you lack seed keywords you can utilize the get keyword suggestion feature this function automatically identifies your top 20 ranking keywords that generate the highest Traffic all right so now step two would be let's say let's explore this one guest

posting top 100 blocks we'll click on this all right so by employing this search technique you can identify the top 100 prospects ranked by organic traffic using specific search operators related to your C keywords to initiate the search input the seed keywords here you will write down the seed keyword so let's say I just want to write winter Weare all right And you can also do the search engine settings but I think it is fine and tags for Future Organization and management but I don't think I'll be doing it so after completing the search first

of all we'll have to click on find so let's click on this so these are the contact information this is the page previews and this is the prospect preview and additional details are also there you can select or unselect all the results To be moved to the prospects like this right so then we'll click on move to projects on Hover move any result to prospects to backlist or to the trash also so let's just click on this we can also click on remove Prospect but we are not going to do that we'll just move to

prospects all right so these are the prospect that you that we have moved now that we have possess a recently compiled list of potential links it is crucial to access their quality and prioritize the Ones we intend to reach out to initially we'll go to prospects all right then we'll click on a URL and update so here is the update and select contact info so as we can see contact info we'll click on okay now that we have settled on the list of factors you would like to check take respective data by clicking on the

update button or any of the columns header take the factors to be updated like I click Uh contact information and press okay like that all right can do for this one also all right so the next step is to reach out to prospects utilize the app to initiate Outreach directly taking the convenience of having all the contact details at your disposal by connecting your email account to link assistant you can centralize and organize your campaign's correspondence efficiently within the application Begin reaching out from the app since you already have everyone's contact info simply link your

email to link assistant and all your campaign messages will be saved in one spot so you can just click on this and then email so as you can see domain. operations. web.com it has taken the information from contact info and once you have linked your account or email then you can it will update over here and then you can simply send it apply and okay so as you can see dear Owner this I came across your side and absolutely loved it the thing is I write my own topics very similar to those so this is

how you can reach and do link building so that was it for the link building part I think SEO powerit is an all-in-one toolkit that helps you improve your online presence easily enhance your SEO efforts manage your back links track rankings and more all inone userfriendly package Try SEO powersuit today for a simple and effective way to supercharge your website success check the link in the description box so this was about AI in marketing now let's understand the next Trend that is the importance of SEO with the help of Hands-On demo all right next up

we have is YouTube for marketing so brands are increasingly interested in utilizing YouTube for their marketing efforts as YouTube is recognized as second largest Search platform platform this means that people often use YouTube to search for information entertainment and products making it a valuable space for Brands to connect with their target audience utilizing YouTube can enhance your SEO boost brand recognition and Foster customer loyalty YouTube marketing includes various strategies including producing authentic promotions content collaborations with influencers running advertisements on platform and Optimizing videos for improved SE all right so this was about YouTube for marketing

now coming to the next one which is nano influencers so focusing on Nano influencers who typically have between 1,000 to 10,000 followers for Branding is a strategy often employed by cosmetics and wellness Brands Nano influencers who have smaller but dedicated following are often perceived as more genuine easy to relate and Trustworthy compared to bigger influences they can benefit your brand by boosting engagement expanding your reach and driving more sales especially in sectors like cosmetics and wellness where trust and personal endorsements matter a lot additionally collaboration with Nano influencer is more budget friendly and simpler compared

to partnering with larger influencers or bigger influencers looking forward to 2024 it's clear that digital marketing Is changing a lot following these new trends can help businesses connect better with their customers run effective campaigns and stay competitive using AI Interactive content and personalization can set businesses up for success in the digital world being flexible and open to change will be important as these Trends develop today we are talking about something super important for your online game that is how to do keyword research with jgb ever Wondered why it's a big deal well we've got you

covered in this video we will break down what keyword research is why it matters and most importantly how to do it using chat gity no confusing stuff just simple steps just easy steps to boost your online presence subscribe smash that like button and let's dive in into the world of keywords together so now let's first understand what is keyword research and why is it important just a quick info for you if you want to Upskill yourself master digital marketing skills and land your dream job or grow in your career then you must explore simply learns

cohort of various digital marketing programs simply learn offers various certification and post-graduate programs in collaboration with some of the world's leading universities like spj Purdue and meta through our courses you will gain knowledge and work ready expertise in skills like search engine marketing Strategies for paid campaigns analytics Roi and evaluation and over a dozen others that's not all you'll also get the opportunity to work on multiple projects and learn from industry experts working in top TI product companies and academian from top universities after completing these courses thousands of Learners have transitioned into digital marketing role

as a fresher or moved on to a higher paying job role or profile if you are passionate about making your Career in this field then make sure to check out the link in the pin comments and description box to find digital marketing programs that fits your experience and areas of Interest so keyword research is like finding the words people type into search engines it's why for online success picture it as using the right words to get noticed on Google by knowing that words people use you can make your content match what they're looking for this

is crucial Because it means the right people find your website it's not just about being at the top of the Google it's about talking in a way that makes sense to your audience keyword research is like a guide helping you know where your audience is looking it's the key to making sure your website is easy to find and has what people are searching for the significance of research lies in its ability to line your online presence with the actual language your audience Uses it ensures that your content resonates with their queries attracting a relevant audience

interest in your offerings essentially keyword research is a strategic tool that not only boosts search engine rankings but also establishes a connection between your content and specific terms your audience employs making your online presence both accessible and meaningful all right so this was about what is keyword research and why is it important now let's Understand how to do a keyword research using chat GPT for that let's go to google.com so as you can see we have opened Google Now all we have to do is to write first of all we'll write aipm AI PM all

right so AI PRM or a PRM for chat gbt you can type now let's open the first link we'll click on the first link so this is basically an extension it is a Marketplace of prompts they provide you prompts that you don't have to type The whole prompt they have pre-made prompts that you can use all right now we can click on this add to Chrome button over here ADD extension right so as you can see this is a whole new outlook of this chat gbt this is aipm prompt extension so basically they give you

pre-made prompts as you can see this you used SE optimized content writer fully SE optimized article including so there are numerous as we Can see 4 580 prompts so you can choose accordingly whichever prompt you want and you can also search over here and this is topic activity sort by you can also sort and prompts for page you can customize it according to yourself so as you can see here is the topic uh we can go to topic and we can select so we want to basically do a keyword research we'll go to SEO we'll

click on SEO after that in activity we can select this uh keywords all right now as we can see There are numerous prompts according to what we have selected that YouTube SEO keyword generator SEO optimize your Google business profile Etc so we can select as per our choice so what I have figured out which is best is this one keyword analysis I repeat keyword analysis so as we can see find the table of best keywords with search volume CPC paid difficulty Su difficulty so for those who don't know about uh CPC so uh CPC or

cost per click is a measure in Online advertising that represents the amount you pay when someone clicks on your ad it's essentially the cost of each interaction with your advertisement higher the CPC values often indicate more competitive keywords or advertising spaces and as you can see paid difficulty is also written so paid difficulty refers to how challenging it is to compete for a particular keyword in paid advertising a higher paid difficulty score means that it might be More expensive or competitive to bid for that keyword in paid search campaigns so now there is SEO difficulty

so SEO difficulty basically is a measure of how hard it is to rank organically for a specific keyword in search engine results a higher s difficulty suggests that it might be more challenging to optimize your content to appear higher in unpaid organic search results for that keyword it takes into account factors like competition and the Existing strength of other Pages ranking for the same keyword so these are the meanings of these things as we can see so we have already clicked on this now now as you can see seed keyword that you search for so

let's say uh I'm searching for cloud computing let's say cloud computing and let's click on this so as we can see they are creating all these now let's explore keywords related to cloud computing along with the respective search volume all right So as you can see keyword these are the keywords that we got and these are the search volumes so we all know what search volume is the number of searches and the CPC as we already discussed what is CPC again if somebody wants to know about it CPC or cost by click is a measure

in online advertising that represents the amount you pay when someone clicks on your ad so these are the amount you pay when someone clicks on these ads all right so paid Difficulty again it refers to how challenging it is to compete for a particular keyword in paid advertising so this is paid difficulty of of each of these keywords then SEO difficulty SEO difficulty is a measure of how hard it is to rank organically for a specific keyword in search engine results so these are the uh Su difficulty so we can select accordingly and the table

index is a mix of 100 keywords including longtail LSI so longtail keywords are Also there as you can see we'll discuss longtail keywords also after this so this is how you can do keyword research using chat GPT we'll do one or two more regarding this so let's do another example so we are going to select keyword analysis and then we'll have to put seed keyword remember to select SEO first of all here we can see SEO and then in activity you have to select keywords because we are doing the keyword research all right now after

Selecting this keyword analysis we want basic we basically want all these things like search volume CPC pay difficulty s difficulty so that we can choose the write keywords accordingly so let's see here we have to put the seed keyword so let's say the seed keyword is let's say devops all right let's click on this so they are giving us the keywords a lot of keywords they usually give let's explore the keyword analysis for devops so as you can see high search Volume very high search volume high so these search volumes regarding these keywords are shown

and the CPC is also showing and paid difficulty SEO difficulty as well so we basically want the SEO difficulty to minimum like minimum or like medium so we can search or extract those keywords accordingly so they have written this table includes a mix of 100 relevant longtail keywords LSI keywords and FAQ related to devops it provides Insights into search volume CPC Coster click P difficulty and SEO difficulty to help optimize your content and reach the target audience effectively so through this you can select these keywords and I think if you'll click on continue it'll keep

on going for more keywords so as you can see longtail keywords now it is showing so these are LSI keywords so we will discuss these uh terms longtail longtail keywords LSI keywords after some time later in this I repeat later In this video so this is how you can simply do a keyword research using chat GPT again this keyword research is completely free you have you don't have to pay a single Buck regarding this now let's try another method of doing a keyword research for that all you have to do is to go to Google

and we'll type keywords everywhere all right so here's the first link let's click on this this is another Extension install for Chrome we'll click on install for Chrome now let it open and now we can click on add to Chrome to just add this extension in our Chrome browser as as you can see ADD extension so I think it is added now now all we have to do is to pin this one all right so now uh let's go to chat GPT let's open a new one so as you can see this is keywords everywhere

icon please continue as you can see clarify explain rewrite so for That to use this extensions powers or functionality all we have to do is to click on this template button all right now here the thing is first of all we'll select choose a category similarly that we have done previously choose a category so as you can see copywriting marketing SEO social media productivity professionals we'll select SEO because we want to do keyword research then in subcategory we can select keyword research and because we want to do Keyword research then there's a template so here

we can see first is keyword strategy so you can click on keyword strategy if you want to do basically strategize the keyword so basically I'll tell you what keyword strategy is keyword strategy involves planning like how to use specific words or phrases in your content to achieve specific goals like it's about selecting and targeting keywords that align with your overal objectives whether it's to boost website Traffic increase conversions or enhance your online visibility then there is get search intent for keywords so it I repeat so it itself tells what it is like intent understanding search

intent for keywords means grasping the reason behind someone online search it involves figuring out what a person is looking for when they type a particular keyword into a search engine aligning your content with users intent ensures that your information meets their needs Improving the relevance of your content then here is related keyword generator so a related keyword generator is a term or phrase closely connected to the main keyword you're targeting including related key words in your content help search engines understand the content and relevance of your page it's a way to capture a broader range

of search queries related to your main topic then there is longtail keyword so basically a longtail keyword is a more specific and Detailed phrase usually consisting of three or more words while these phrases may have lower search volumes individually they often attract a more targeted audience longtail keywords can be valuable for Niche topics are generally easier to rank for the and broader more competitive terms so these are all these things so let's say first of all I want to search for related keyword generator and so first of all as you can see category SEO subcategory

Keyword research templates select accordingly whichever you want I've explained all these related keyword generator I want basically when we'll select related keyword generator this will come up languages English we want in English only here is the seed keyword we'll have to write this is total keywords how many keywords do we want we can select accordingly basically I want 40 itself so this is a prompt template that automatically gets created Whenever you select a particular template so let's say if I want to select keyword strategy so it will create itself a different kind of prompt so

if I'll select long tail then a different kind of prompt will be generated so this is a self-made itself it will create a prompt all you have to do is to write a seed keyword over here so let's say as I said I want related keyword generator and let's type here devops all right so total keywords I Want 40 itself I'll click on execute template all right so these are the 40 keywords that we wanted so related keyword generator continues integration infrastructure as code Dockers kubernetes shenkin and they're also telling me the search intent informational

so all of these keywords are informational so firstly they'll create a table regarding these keywords after that they will basically list of same keywords Separated by commas as we can see same keywords are separated by comma so that you can easily use them wherever you want all right so this we have selected for the what we call Related keyword generator now let's select another one let's click on template again we'll go to related or let's say longtail keyword generator now we'll put d Ops again yes all right so as you can see I think we'll

have to select another New chat we'll have to create all right now again we'll go to template longtail keyword generator devops and let's say this time we want 50 all right so we'll see whenever we are doing this editing here also it is getting edited so let's type 60 then it will get 60 and whenever we'll type devops this will also get edited as you can see so this is a prompt now we'll click on execute template let's see how it Goes so these are basically a longtail keywords as you can see not a single

keyword devops best practices kubernets deployment genis automation site reliability engineer Etc basically the search intent of all these keywords is like informational this one we can see commercial commercial transactional deployment so they also show the search intent and these all are the keywords separated with commas there are 60 total keywords now let's do another one we go To template and we'll type let's say this time we'll type mobile itself now let's see the keyword strategy for mobile we have typed mobile as a seed keyword now execute template so as you can see category keyword search

intent title and they're also telling us the title about as you can see Let It complete this one then we'll show this so it has generated the table as you can see please note that this table includes 24 entries to Maintain Clarity and conciseness if you need additional keywords or adjustments feel free to let me know we can click on this continue to create more but let's first just see as we can see first of all types here there is device types category mobile phone search in inent navigational and we can see title is also

there if we'll click on this as you can see title search intent title essential guide to choosing the perfect mobile let's open this essential guide To choosing the perfect mobile phone description also is there for your content so you don't have to do anything regarding this as you can see explore our comprehensive guide on selecting an idal mobile so description they also provide a complete description is there so basically you can just copy paste it and just copy this and just put it into an Excel sheet to to just have a look at it clearly

so in Excel sheet you can easily uh figure out what all keywords You want to use in your content or your article so this these two extensions are important for you if you want to do keyword research using chat GPT and make your work easy these two extensions are completely free so feel free to use them one is aipm and another one is keyword and welcome to the simply learn YouTube channel in today's video we are going to talk about Google ads we'll discuss about what is Google ads how do you use it what are

the pros what are the cons And I'll give you some tips and tricks along the way now I am Mark kman I'm your digital navigator for this video and as usual if you like the video just click the like button below and subscribe to our Channel as well but before we start start let me share something else with you so if you want to upskill yourself in MA in and mastering digital marketing skills maybe land your dream job or grow your career then you must explore simply learns Cohort of various digital marketing training programs they

offer a variety of certifications and post-graduate programs in collaboration with some of the world's leading universities like um spj like Purdue and even with meta now through our courses you will gain knowledge and work ready experience in digital marketing skills like search engine marketing like strategies for paid campaigns analytics return on investment and Evaluation of digital marketing and over a dozen other digital marketing programs but that's not all you will also get the opportunity to work on multiple projects and learn from indust industry experts working in top tier product companies and lecturers from top universities

and after completion of these courses thousands of Learners of Simply learn have transitioned into a digital marketing role or moved on to a higher paying job and a higher profile so if You're passionate about making your career in this field then make sure to check the link on this slide and in the comments below or in the uh the about section below and uh find the digital marketing program that fits you best and that fits your experience and areas of Interest so we hope to see you at one of the simply learn programs now let's

move on let's get started with our topic of today Google ads and here you see what we will be Discussing after kicking off with a short introduction on Google ads and its history we're going to dive straight into the deep with four demos that will be giving I will show you how to register your business on the Google ads platform I show you how to navigate the Google ads dashboard then you'll be learning how to create a campaign and how to choose keywords and finally I'll show you how to identify a target audience and how

to create an ad very Exciting topics to go through so let's get started let's talk about the Google ads platform let me give you a bit of a history of Google ads so born out of the digital revolution in the late 1990s early 2000s Google ads formerly known by the way as Google AdWords traces it Roots back to early 2000s it was launched by Google in fact in October 2000 and it was a groundbreaking response to the needs of online businesses to get closer to the Customers Google AdWords in those day introduced a paradigm shift

by allowing advertisers to reach potential customers through targeted online advertising so over the years Google ads has undergone massive Transformations adapting to the changing dynamics of the online landscape and additional opportunities that arose from that from the introduction of the quality score algorithm to the evolution of campaign types it consistently innovated so Advertisers could find more more and do more with more effective and efficient tools so today Google ads is the standard as a comprehensive and a sophisticated platform serving a bridge between advertisers and businesses and their target audience and there are various online channels

that you can use like Google search ads Google Display Network YouTube shopping ads and many other opportunities that you have within the Google ads platform so as we journey Through the Google ads demos that I'm going to share with you let's not just look at the functionalities but also evolve uh understand how it has evolved into an indispensable tool for businesses who want to thrive in the digital era so let's unlock the power of Google ads together so you can position your brand in this Dynamic landscape of online advertising so what exactly is the Google

ads platform it is an advertising Platform where businesses can create and manage digital advertising campaigns on Google search YouTube the Display Network and other owned by Google properties so it is an online advertising platform it connects businesses with a global digital audience now it works on a payperclick model where advertisers bit on keywords related to their business yeah that is for the Google search ads and it is one of the most popular areas to advertise And ads appear when users search for Relevant keywords or on Google or its partner sites so it also allows you

to Target very specific um sort of interest groups or Affinity groups or groups that have done certain um have shown certain Behavior like visiting your website and offering them like the display advertising that they will see on websites or YouTube ads that they are visiting they can get specific campaign types for specific goals like driving Traffic to your website generating leads increasing brand awareness the Google ads platform allows targeting based on demographics on interests on Geographic locations it provides comprehensive tools and metrics for campaign management and optimization it also supports various ad formats like text

ads image ads video ads and display ads and it finally empowers businesses to reach Their audience in an effective manner to Achieve their marketing objectives so with that introduction behind us let's kick off our demos so navigating to Google ads is a must in today's competitive leral landscape yeah the journey goes beyond the basics so we're going to cover setup we're going to look at campaign intricacies and we're going to look at how do you create Those ads so it'll be a practical demo so it gives you the knowledge to refine your online presence because

digital advertising is D dnamic yeah it allows you to get into a dynamic conversation with your customers and it gives you fantastic in insights to engage effectively with your uh your customer let's start by laying the groundwork and how and look at how you register your business on the Google ads platform so let's kick off our journey by registering your business on the Google ads platform so simply go to Google or the ads. goole.com Log in with your Google account and initiate a process of connecting your business with this extensive online audience but before that

let me quickly show you this ads. goole.com page it gives you lots of information and knowledge about the Google ads platform it can show you what you can do with it how you can use it to achieve your goals yeah you get you see a voucher that you can get if you spend $400 you get 400 uh pounds in add Credit so let's kick off your journey by registering your business on the Google ads platform so simply visit ads. goole.com and you get to this website which is kind of the entrance to Google ads and

on this website you find lots of information about the Google ads platform you even see here on the top right right that they give you a foucher for £400 in the UK yeah where you can if you spend £400 on uh on Advertising so you'll see they do that across the world So you should be able to get those uh those ad vouches as well so it gives you lots of suggestions on the goals that you can achieve the power of Google advertising for your business and it gives you some case studies as well and

what I really like about the Google ads program that you can actually get freeof charge personalized support yep and by scheduling a meet meeting with a Google ads expert and I would highly um sort of Uh recommend you use that surface because they can really help you with setting up your first Google ads campaign so let's go into this system we can click Start now yeah or you can sign in if you have an existing account so if you click Start now it'll probably immediately log to my existing account but what it will do it

will actually give you an overview of the Google ads accounts that you already have yeah or you can create a new Google ads account So this step forms the backbone for your online identity and it gets you a an an seamless integration between your business and the Google ads um environment as it were so very practical steps to get you started on the Google ads platform effectively so let's go on to create a new Google ads account so create a new account and here it goes into the process of cre creating a new Google ads

account so you need to add business Information you can then go straight into creating your ads and set up your budget now you can case go straight into your first campaign and in the process you will actually fill in your data to sign up but what I advise you do here is to skip the campaign creation that you're not ready and then you will go in a proper setup for your Google ads so there's different elements that you can do here so you give your billing country you give your time zone your Currency if you

want personalized campaign guidance I would certainly advise you take that as I mentioned earlier yeah you fill that data in and then you click submit and then yes to continue I'll I'll select no for now so click submit and then you're basically all done and then uh The Next Step what's going to happen is actually you need to go through the verification process now a few more steps here the details are very important if you go Through the entire process like your business name your physical location your contact information it's not about getting the data

but it's about crafting your digital presence yeah so it goes beyond checkboxes make sure that you add every step yeah that you fill in every step in the process okay so the next step is that you will go through the verification process when you've done that process it is very important that you are going to Verify your account so how do you verify your account you go back to your main Google ads dashboard and I will explain this dashboard a little later and you click here on the billing and here you see Advertiser verification yes

so here is where you go into verification to make sure that Google recognizes your account and understands that you are the actual business owner of this account so That gives you an extra level of security and integrity on your Google ads account and once you verify it yes so B Google has then reviewed your business details and you can ensure your accuracy but it can also gives you a good foundation for this for your advertising experience so it's more than Security checks it's about making sure that your data is correct and you have a solid

basis to start your journey in the Google Advertising entering the ads dashboard so here we are on the Google ads dashboard so let's start the so let's start the second part of our Google ads demo here is the ads dashboard it's like stepping into the command Center of your digital advertising operations this centralized Hub offers a panoramic view of your campaigns the performance metrics and a toolkit for efficient ad creation and AD management it's the Nerf Center as we say where you have a Comprehensive overview and control of your entire advertising landscape think of it

as your strategic headquarters it gives you the insights and the tools needed to navigate the entire Google ads advertising platform so what it gives you it gives you tabs for campaigns for goals for tools for billing to admin to the admin of your account and it also gives you the overview recommendations on how to and where to improve your ads it gives you insights and reports it Gives you an overview of your campaigns your advertising assets your audiences your keywords and the change history and it is um each step as it were serves as a

gateway to specific functionalities for monitoring and optimizing your advertising activities so getting experienced in using this dashboard is key for Effective campaign management yes so you really need to start practicing this it is not complicated you don't need to use every Functionality but in these demos I will show you the path you need to take to go through the um the different menu settings so the overview gives you a deeper insight into your campaigns and your campaign metrics yeah it gives you the number of clicks you had on your campaign it gives you the number

of Impressions the average cost per click how much you've spent on a campaign you can download the report you can set the dates these are very important metrics That can help you in improving your campaigns here you see your recently created campaigns yeah and lots of other details that you are get vital signs of your campaigns guiding you to make informed decisions for your campaign progress and again it's very important that you understand these metrics so it makes it helps you to make sure that your advertising efforts are not just active but that they are

effectively aligned with your overall business Goals okay now a very important part is the toolbox that you get in here yeah so in the toolbox you get information to plan your campaigns like a Keyword Planner a per performance planner a reach planner there is your shared Library where you get access to your audience manager your exclusion lists your brand lists yeah the content the Google tag um that you can get here we'll talk about it later troubleshooting bulk actions more info About budgets and bidding so a lot of e extra additional aspects you can get

here in your uh your toolbox that you will definitely need in executing your campaign and a number of these tools we will discuss in our demo it's very important that you master the tools that you have here because they will make the execution of your campaigns and planning them a lot easier if you use these tools so each tool serves a unique purpose in enhancing the effectiveness of your um Your campaigns so let's start the second part of our Google ads demo here is the ads dashboard it's like stepping into the command center of your

digital advertising operations this centralized Hub offers a panoramic view of your campaigns the performance metrics and a toolkit for efficient ad creation and AD management it's the nerve center as we say where you have a comprehensive overview and control of your entire ad izing landscape think of it as your Strategic headquarters it gives you the insights and the tools needed to navigate the entire Google ads advertising platform so what it gives you it gives you tabs for campaigns for goals for tools for billing to admin to the admin of your account and it also gives

you the overview recommendations on how to and where to improve your ads it gives you insights and reports it gives you an overview of your campaigns your advertising assets your audiences Your keywords and the change history and it is um each step as it were serves as a gateway to specific functionalities for monitoring and optimizing your advertising activities so getting experienced in using this dashboard is key for Effective campaign management yes so you really need to start practicing this it is not complicated you don't need to use every functionality but in these demos I will

show you the path you need to take to go Through the um the different menu settings so the overview gives you a deeper insight into your campaigns and your campaign metrics yeah it gives you the number of clicks you had on your campaign it gives you the number of Impressions the average cost per click how much you've spent on the campaign you can download the report you can set the dates these are very important metrics that can help you in improving your campaigns here you see your Recently created campaigns yeah and lots of other details

that you are get vital signs of your campaigns guiding ing you to make informed decisions for your campaign progress and again it's very important that you understand these metrics so it makes it helps you to make sure that your advertising efforts are not just active but that they are effectively aligned with your overall business goals okay now a very important part is The toolbox that you get in here yeah so in the toolbox you get information to plan your campaigns like a Keyword Planner a performance planner a reach planner there is your shared Library where

you get access to your audience manager your exclusion lists your brand lists yeah the content the Google tag um that you can get here will talk about that later troubleshooting bulk actions more info about budgets and bidding so a lot of e extra additional aspects you Can get here in your uh your toolbox that you will definitely need in executing your campaign and uh a number of these tools we will discuss in our demo it's very important that you master the tools that you have here because they will make the execution of your campaigns and

planning them a lot easier if you use these tools in setting up your campaign it's also very important to look at the structure of your Google ads and the standard Structure of a Google ads campaign is to in it's three fold there is the campaign level there is the ad group and within the ad group sits the um sit the ads and the ads they inherit the setting of the ad group and the ad group they inherit the setting of The campaigns on campaign level you talk about the objectives of your campaign you look at

the um the the bidding strategy that you have for your campaign in the the price that you the budget that you want to assign in the ad Groups you can look at your keywords and you can specify your ads as well so very important that you think about that structure and that will really help you into organizing your campaign in a structured manner okay having gone through this dashboard now let's jump into the Google ads Basics and create a campaign and picking the right keywords so to create a campaign you just go to the campaigns

Tab and you click here the plus to start Or I can click here on the campaign step I'm getting an overview of my campaigns and um but in this case I just click on the campaign tab the plus button and that will take me to the sort of the starting screen of my um Google ad setup so I can decide my campaign goal I can set a budget and I can pick a bidding strategy so this is the beginning of your ad game here you state what you want do you want more clicks do you

want leads do you want brand Awareness how much do you want to spend what is your bidding strategy do you want to set it or do you want Google to handle it yeah do you want more clicks more conversions and when you start this process you're on the way to create your first ads plan so here you see the different types of campaign objectives that you can select and each objective will kind of pre-select the Digital narrative within Google ads so they serve different purposes whether it is driving sales or driving website traffic um or

whether it is capturing leads whether it is promoting your app whether it is a local store visit whether it is sales or a product and brand consideration or you can also decide de side to create a campaign without selecting any of these and that is for the more experienced people who can who know exactly what to specify but If you click one of these then Google will automatically prepopulate kind of the settings for you in the uh in the Google ads screens that will follow so aligning these types with your goals is very important important

and they ensure that you get a very impactful digital marketing approach to your customers so let's click on one of them yes so let's click for instance on the uh we want website traffic so here you see what type of Conversions that you want yes so that could be page views that could submit lead forms it could subscribe so you can specify these conversion and you just click here you click on continue and here you select the campaign sort of type that you want to select want to to to run do you want a search

campaign do you want a display campaign do you want Google to sort of Select it for you yeah do you want a shopping campaign a video campaign or do You want a demand gen where you run ads on Youtube Gmail and various other channels so let's say we're going to create a um let's start with a search campaign yeah so you put in your website your website address which in my case would be this website you're going to give your campaign a name and you click continue I'm going to start a new campaign and here

it's very important that you specify the bidding strategy that you set as you know Google ADS Works with an auction system you put in a bid for when what you will pay uh when people click on your ad and then Google in the auction when people have actually put in one of your keywords Google will then use different methods for making sure that the um the the best bit in combination of various other factors wins as it were and shows up at the top of the uh the advertising listing on Google ads now the the

highest bidder doesn't necessarily be at Automatically be at the number one spot there is also a quality score of your ad that is impacting whether or not you would show at the top so your financial uh core rest on the budget and the bidding strategy so determine your daily budget yeah align it with your advertising objectives and uh it's very important how you want to set this do you want to run it for conversions do you want to run it for clicks yep so you Can set a maximum cost per click or you can let

Google set that automatically for you yep and when you're happy with how you set it you click next and then you specify where you want to show your ads yep so here you see you can specify the for the Google search campaign you can specify the search Network you can also show search ads on the Display Network you can look at the network the locations the languages you can specify specific audiences or you can also do Some keyword matching for your search campaigns there's various location options they work very powerful yes so you can spe

specify by language you can select audience segments so for instance I would just do an advertisement on a specific sector so I can say give me just people that are interested in travel and they will then be added to they will then be targeted with your your Ads yep and and then here you're going to specify your uh the type of keyword match that you want so uh so that is very important and as you can see in the Google search ads the keywords are very important but I'll come back to that in a minute

what I first want to do is go through the more settings where you will sort of open up additional functionality that will make you use um give you a more advanced use of the Google ads like how do you want To rotate your ads is there a start and an end date for your campaign do you have a specific ad schedule do you have campaign URL options that is where you want to um to track your campaigns or Are there specific brand restrictions that you do not want to associate with your ads and the placement

of your ads so particularly on the ad schedule my recommendation would be to select all day when you start your ads let's Google decid what is the best timings for your Ads that gives the best response what you will see when you set up your ads that you set up multiple ads and Google will mix and match the ads and will select the best combination of the ads that will give you the best performance and will also select the best timings so the first couple of days that your advertising campaign is running Google will be

in what we say learning mode and it will do all the tests it will run the various options of your ads and it will Sort of slowly calibrate your ad campaign to the best format the best settings and the best structure so this type of control yeah is not about just reaching Your Right audience but it also does it at the most opportune moments the best times so it maximizes the effectiveness of your uh your ads so very important part of this is your keywords as I just mentioned so for search campaigns here is where

you can specify your keywords So what you can do you can get suggestions from Google by entering your website address and then Google will and will sort of select the best keywords for you and you can use those for your search ads which means that every time somebody types in any of these keywords your ad will show to the to those people depending on your bidding strategy or you can add your own keywords based on your keyword research and the tool that are I showed you earlier the Google Keyword Planner is a fantastic tool that

can help you in building those um those those keyword lists for you now I'm not going to go into the details here of keyword uh research that may be the topic for a future uh campaign so it's very important that you align your keywords with your business and that the keywords resonate with your target audience and make sure that you use the key Google Keyword Planner to find the right keywords or any other tools that Uh that are available in the market the keyword is fundamental for your search campaign it's not about what you say

in your ad but it is also how do those keywords resonate with your audience good that concludes the basic setup of your ads on a campaign level and on an ad group level we're now going to look at our next demo where we're going to look at targeting and also where we're going to look at how to create an Ad so as we shift Focus the spotlight turns now to defining and refining your target audience and particular particularly this will be important when you set up a display campaign and when you go into the campaign

settings for the display and you follow the menu down here you get to the targeting option and that is the first place where you can specify your the which people you target with your display ads so this is where you Can identify demographics interests and behavior that resonate with your brand so this ensures if you set that that your ads are displayed to those people that are most likely to engage with your Brands so navigating through this audience setting is not about casting a wide net it is about Precision about reaching the right people at

the right time so let's click on the targeting and you see here that you hone in on various areas you Can hone in on audience segments demographics keywords topics and placement and here while you're going through these targeting options you can keep track of your um estimated number of Impressions and your estimated performance for your ads so exploring this array of audio targeting options audience targeting options is about tailoring your message to different personalities different audiences so look at audience Segments that is where you can select audiences who are particularly interested in travel or lifestyle

and hobbies and there is literally hundreds of segments that people can um can select yeah you can search for any segment you can let's say here let's do um train and enthusiasts just taking a random topic yeah let's see what comes up and here is train information train hobby traveling by Train um yeah so everything to do with trains that you can pick here you can even probably take miniature trains so you can Target those people very specifically that ensures that your ad is not visible but also relev to specific segments of your target audience

so that is through the audience segments and again if you pick one so say um train information then here you see how your weekly estimates are um are changing yeah so you can go by selecting You put them in your Target and then you see how your um advertising campaign is likely to perform so let's stay away from the train let's go to um Adventure travel for instance and now you get all those people that are interested in adventure vacations activity holidays Wildlife trips Etc and again you see how your performance is set changing so

that is the audience segments we then going to go to the next Level is demographics we're targeting male let's say um between 25 and 44 years with a slightly higher higher household income let's say the top um 21 so we're going for the the top uh tier and again your estimates are being adjusted and then you can go to the next one you can add targeting so you can Target keywords so this is for instance I am targeting those people that have a specific interest in kilamanjaro for Instance and um K lanaro yep and I

can add that as a keyword if I want and Morocco and you see how my weekly estimates are becoming more and more more specific I can add keyword ideas through from my website as well so let's say that is done and then we can go to the the final uh targeting which was by topics yeah or you can even Target by placements so if we want Adventure Magazines yeah so Adventure magazines you can then select those magazines or those online Publications where your ads will show so you can ask by default ask Google to select

this for you but if you're very experienced in your industry you know specific magazines where you want to place your ad then very likely you will find them in the list here it takes a little while to go through this list of thousands if not hundreds of thousands of online Publications but Then you can really Target very specific by magazine while it is doing this let's go to the optimized targeting which is on which means Google will actually help you get more viewable Impressions yeah find people beyond your targeting signals so that is what Google

will help you to fine-tune your um uh your targeting and um give you even better results for your campaign yes so we targeted the adventure channels Adventure magazine so Here are 253 websites there are YouTube channels that you can Target YouTube videos apps and app categories where your ad can show so this is a very good section where you can make your ads reach the right people so that is one area where you can feature um where you can be very specific in the targeting of your ad that is within the display campaign settings you

can also Target People based on Behavior and one very important behavior is um what they have done on your website in the past yeah and that is what we're going to look at next as part of this audience uh segmentation and audience t marketing we're going to look at how can I leverage activities from people behavior of people for instance visiting my website or buying a product how can I how can I capitalize on those um on those people and maybe put them in a Separate audience that I can then Target with my ad this

is what we call retargeting and I can Target people with an ad once they F fited my website for a particular product P page for instance and I'm sure you've experienced that yourself that you were visiting an ad and that you or that you were visiting a product on a website and then you put a product in the basket but you decide not to buy that product and then the next time you go on Facebook or on YouTube You actually see a product for that ad so that is the next section that we will be

looking at a new feature in Google ads are conversion goals conversion goals help you organize your conversion actions so that you can more move more easily towards achieving your advertising objectives so actions that you want your customers to take or conversion actions are grouped together based on related categories to form These conversion goals so how do you get there you go here to goals you click on conversions and here you have a summary of your conversion goals for example the purchase conversion or the Subscribe conversion goal would automatically contain all conversion actions from people to

subscribe to a particular form and this simplifies your conversion management and it improves your campaign performance so very powerful new aspect with within Google ads to manage your Conversions in one central place so how do you set up a conversion you set it up here in the new conversion action so you can set up a conversion action for your website for your apps or for phone calls or you can import data from Google or from Salesforce or other um tools but the most important one again is getting convert tracking setup for your website so when

you click on that you can then put in your website domain you can click Scan and it will then scan the website if it's already set up to measure conversions which basically means have you already set up conversion tags on your website so Google ads can track those web pages so you can it has been set up so you can actually create specific conversion actions you can do that from website events you can also create conversion actions manually by using specific code so if you use transaction Specific values transaction ideas yeah so then you can

use this option but the easiest one is to use the create conversion action from website event so you can actually accept suggestion for setting up a conversion goal you can also add a conversion goal so you can select a category for instance um a subscribe the event type could be a page load on this website and then you just click add the URL is required for that would Be the about us yeah and then I click add and then the the code has been the conversion goal has been created I click save and continue and

then it sets up this conversion action where of course I need to make sure I set it up properly with a Google tag through Google tag manager now this section is not about teaching you how to use Google tech manager we have a separate video for that but I just want To make you aware of the process of how to do that you can also email the instructions to your Web Master yep so let's say if we want to email the instruction then we'll just put in the email address and then it's uh sent or

you can also set it up yourself and then what you do is you get a piece of code where you that you basically need to to copy and that you need to paste in the Google tag manager so you can use the Google tag manager that's where you Use this particular piece of code you can also install manually and here is the piece of code that you need to install on every page of the website so then Google can see that that is a tag for those specific specific conversion goals that um Google then can

then start tracking good you can test the installation as well but I'll just want to make you aware where you go to set that up okay so those are the conversion Goals in Google the last topic of this demo the last topic of this demo is ADD placements and the networks to add networks and the actual creation of ads this is very important it is like choosing the St agage for your performance and exploring the various options including the Google search Network the Display Network and YouTube is vital to align your uh your ads with

your advertising of network your Advertising objectives so the different ad options that you have they start with the Google search Network the Google search Network places your ads in search engine results that gives you visibility for your ads when users actively search for related content the next area is the Display Network that showcases your ad across a multitude of websites and apps thereby having a big reach of your uh your ads YouTube as a video platform offers a Very extensive advertising platform with lots of advertising opportunities and different um different versions of ads and tailoring

your approach to each platform will amplify the effectiveness of your ad strategy to make sure that you get maximum impact on your ads now let's go to the fun part of Google ads and that is the actual creation of your ads so we'll head to over to the ads we go to the campaigns click a campaign here is the campaign we're going to First create a search ads which is let's say for website traffic we go to continue and here is the search ad that we're going to create we'll add our website and we'll click

continue and we'll start a new campaign and where we're going to is the keywords and the ads so we have already set up the keywords we're going now straight to the action ual ads and this is a very important section where you are able to Set up your Google search ads they are based on um the a combination of headlines up to 15 and descriptions up to four and a number of extensions like site links or call out and different other extensions okay you can set that all up and then Google will mix and Ma

match those different elements of your ads to come up with the ad with the best Performance and what's really nice here is they show you a preview of what the ad will look like with the different headlines and the different descriptions and here you see your campaign optimization score with the weekly estimates of how many conversions and how many what your weekly cost is here you see your ad strength and here you see at the moment it is poor because I need to make the description more more unique so you can get ideas and you'll

See that this area will become more and more advanced and more and more driven by artificial intelligence in the future yeah to make sure that you get the best ads possible for your market so again this is a short demo I'm not going to go into every little detail yeah but this is where you create your search ads so that is the first area the second area where you create your ads is of course for the display campaigns so if I go back to Google Ads and I am going to create a new campaign but

now I'm going to create a brand awareness campaign for display ads again here I say riar russia.com I click continue I'm going to go start new and here I can of course we've been through all these settings remember the campaign settings the budget and the bidding and the targeting and here we go to the ads and here you can Specify the URL your business name you can add up to 15 images so where you upload an image let's say we're going to use the image of this room and you see here in different formats and

we're going to add this images as well so we're going to click save and then you can add a text you could even add a video you can add a headline and here you will see what the ad will looks look like now make sure that you have Switched off your ad blocker if you have set up an ad blocker and because when you have an ad blocker then this the the the preview of the ad will not show so I need to add the final URL I need to add the https for this yep

so here is the final URL with the business name and now in a bit the ad should show up we should have the business name two images One headline so we'll add um welcome to Riad for Russia and a Description book your adventure holiday now okay and then here you see how the ad would look like very simple very straightforward but it is all about of course the quality of the images the headlines that you're using the description that you're using but at least this gives you an idea of what an ad looks like and

how you would create that within the display um ad Category so here is a few tips yes so add copy is very important yeah relevant visuals and formulate clear call to actions they are the fundamental elements of your in of your ads compelling ad copy is about Clarity and enticement and about having a concise message and be different so the integration of the relevant visuals that enhances the overall appeal now calls to action I can't emphasize enough and the uh they guide users on the desired next Steps and that will drive conversions so keep that

in mind and it all comes back to clearly defining your objectives so outline your advertising goals whether it's increasing website traffic generating leads or boosting sales welldefined objectives will guide your entire ads strategy also do very thorough keyword research yeah comprehend do a comprehensive keyword research to identify the Relevant terms for your business and try to familiarize yourself with the tools like Google Keyword Planner so you can discover the high performance key uh keywords also think about your ad copy develop compelling ad copy that speaks directly to to your target audience use your unique selling

points include relevant keywords create a craw strong to call a strong call to action landing pages very important ensure that your landing pages yeah that your ads direct The users to optimized and seamless um and seamless experience on your landing page content on your landing page should be aligned with your ad and the page should be used user friendly and have a very clear call to action in the search ad make sure that you use ad extensions take advantage of those ad expansions provide additional information in your ads and increase ad visibility so extension links

like site links call outs structured Snippets they enhance Your ad providing users with more reasons to click to conclude remember yeah that Google ads isn't just a tool it is not just a presence it is a dynamic connection with a fast online audience and they say through Google ads you can reach around 90 plus per of the internet audience and by crafting well organized campaigns and using the um library of tools in the ads that dashboard that will be the perfect combination for Success think about the keywords it's not just an afterthought it is the

the glue that holds your campaigns together and understanding these intricacies of Google ads that can become your competitive difference in launching your ad campaign so that basically concludes this uh this video we've covered the ESS ials on Google ads from campaign initiation to ad Creation with an emphasis on practicality yeah now armed with this Knowledge you are better positioned to orchestrate your own effective ad campaigns and make sure that you get the conversions that you uh that you want so that concludes it for today thanks for joining this exploration as you venture in this new

world of Google ads you campaigns make sure they are strategic your keywords be impactful and your Dynamic your digital presence be dynamic so I wish you the best of luck in your advertising behaviors remember if you Like this video click the like button below and subscribe to our um our Network so you get access to other videos that we will be publishing in the near future what social media marketing actually means what is it yeah and we got to put this in the context of the definition of marketing yeah I studied Marketing in the very

early days in the 80s and um my main sort of uh Guru in marketing was Philip Cotler and over the years Marketing has sort of developed from traditional marketing to online marketing but the basic concept has not changed if you look at the definition of marketing it's the activity of creating communicating delivering and exchanging offerings that have value for customers yeah so you supply you deliver you exchange products or services that have a value for your customers so two very important important aspects here there is value And there is customer and that is what we

capture in the marketing concept you put the customer at the core of what you do yeah because when you do that you automatically will look at what value are we giving to the customer yep so take social media marketing in that context then the second part of the social social media marketing sort of term is the word social media what is social media when I explain social media I'm using the three C's the three C's of social media marketing and they are content the community and campaigns content is the fuel of your social media content

is the um the currency of social media if you have really good content that you can share on the internet yeah using various multip multiple social media channels like Facebook like YouTube or like video or like Instagram or blogging you name it Yeah people will engage with your content and then when people start engaging with your content they may come back for more content that you supply and they will then become part of your community so Community is a very important aspect of your social media definition with really good content you can create communities and

then you can push that process by running campaigns yeah and a campaign makes it Relevant for business because when you run a campaign you have a goal for your campaign you have an objective you have a start date you have an end date yep and that is what social media marketing is it's all about running campaigns to develop your communities with really exciting content and then you put it into the marketing context you do that with a customer at in the core of what you do Yes so if I then take that to a definition

of social media marketing is very basic it says the use of social media to develop a company's brand increase website traffic and boost sales that is what we call social media marketing yeah the most important aspect here is that you need to have an outcome you need to have a result which is customer related and that is where the sales element comes in you do this to get the Customer to do something and in the end that is buying your product or your service yeah so social media marketing is not the Tactical combination of your

social media Networks yeah to um to reach as many people there needs to be a goal to it and when we talk about marketing it comes down to selling your product or service with a value yeah so that is the um kind of the call to action as it were that comes out Of your social media marketing so keep that in mind everything you do with your social media marketing in the end comes down to reaching your goals or achieving your objectives of developing your company's brand increasing website traffic or growing your sales now a

big benefit that you're getting these days in digital marketing and social media marketing is data is intelligence is knowledge In the early days of marketing the biggest problem has always been how to measure the success of your marketing campaigns if I ran adverts in a magazine how do I measure the effectiveness if I do a PR campaign and uh they write about me in the newspaper how do I measure the effectiveness of that how can I track that when somebody buys a product it actually is as a result of the pr campaign that I Ran

So in the early pre- interet days yeah we the only way to Measure customer engagement as it were were through Loyalty cards or credit cards yeah with a loyalty card you had some basic customer data through credit cards you could track transactions but it's very difficult to relate that to your marketing then the internet emerged and all of a sudden I could track traffic to my website yeah I could see how many people visit my website are these people that visit my website for the first time are They returning visitors what are the most popular

pages that they see how long do they stay on my website and are they actually buying my product yeah so that was a major advancement of marketing in the early 2000s and then when social media emerged it all of a sudden became possible to measure engagement how many people are having conversations with us I could even measure sentiments are people positive About my brand are they negative about my Brands I could track the effectiveness of my marketing campaigns I could measure the effectiveness of my advertising campaigns that I ran online so today's reality ity is

that we can measure everything we can measure clicks we can measure transactions we can measure engagements we can measure return on investments yeah and we can now even take that a step further through Artificial intelligence that we can actually start making predictions how people may respond to campaigns that we're going to be running so it's a very important aspect of your digital uh your social media marketing so as I mentioned earlier social media is a completely new way for businesses to engage with their customers yeah you can no longer go without it it's a new

channel to Market it is a new channel for engagement with Your customers it is a new channel to learn it's a new channel to listen to find out what's happening in the market so it's now it's it's it's there in every aspect of your business and not only for the marketing department it's there for the sales department it's there for Logistics it's there for the customer service department it's there for the HR department using social media for your recruitment is a very important element of social media marketing yes so Keep that in mind that social

media marketing is no not a fat it is that there and it's there to stay and it touches every aspect of your business now to summarize this there are three areas where social media has changed the way businesses operate first of all there is the connection social media is a new way to connect with your stakeholders yeah and stakeholders in this case can be customers they can be prospects influencers your own employees Using social media for internal and not only on a local scale this happens nowadays on the global scale the internet allows you to

sell locally to a global audience if you want to yeah so you can you can cover the world you can Target specific audiences wherever they are so the connection aspect the targeting aspect yeah the the market where you want to sell your product is opened up through social media and that is a big Benefit for business the second area where social media has changed businesses fundamentally is in the interaction site it's not just about connecting with your stakeholders you can also interact with them and they can interact with you on their terms on their preferred

platform and remember in social media land the customer is in the driving seat if you're not interacting with them on their terms you're going to miss the Train it's not about you don't liking Facebook or LinkedIn yeah as long as your customers are on Facebook you better be on Facebook otherwise you're going to miss the boat yeah because if you don't interact with them they will move on to your competitors who are very likely engaging withd them yep so it's the connection aspect it's the interaction aspect and then the Third part is the customer data

aspect all of this yeah what we talked about can be done and you can track every aspect of your social media marketing at a customer level and it gives you the key performance indicators like conver verion ratios sales ratios customer satisfaction ratios and ultimately return on investment and there are tools nowaday that let you manage and track all these areas in one conglomerated system yeah HubSpot is for instance a tool that you can use for that and they integrate all your marketing and customer data and campaigns in one system that that um you can use

for that all right so without further Ado let's start with the first strategy which is Select platform before diving into the diverse landscape of social media it's crucial to carefully consider your business schools target audience and the content strategy choosing the Right social media platforms can significantly impact your Brand's online presence and overall success Begin by utilizing single platform and as you gain Proficiency in managing campaigns gradually expand to incorporate additional platforms so first we can say Facebook as the most popular social media platform Facebook remains a smart choice for almost any business it allows

you to boost brand awareness gain followers Generate leads and engage with their audience the next we have is Instagram so Instagram known for its visual appeal Instagram is excellent for showcasing products lifestyle content and behind the scenes glimpses it's particularly effective for businesses and Fashion Beauty travel and lifestyle all right then there is Twitter so with its real time updates and concise format Twitter is ideal for quick interactions news sharing and customer service then next Is LinkedIn so if you are in the B2B space LinkedIn is essential it's a professional networking platform where you can

connect with industry peers share through leadership content and build business relationships so it's a very effective app all right now now next is YouTube video content continues to dominate and YouTube is the go-to platform for sharing video tutorials product demos and brand storytelling so it is again one of the most important Tool all right now coming to the next one which is Tik Tok especially popular among younger audiences Tik Tok offers short form video content and creative challenges so once you have selected your platform then you can proceed to knowing your audience so understanding your

audience involves grasping what you are trying to connect with and tailoring your content accordingly for instance if your target audience is techy individuals incorporate content related To the latest gadgets and Tech Trends would be relevant on the other hand if you're reaching out to the fitness Enthusiast content on workout healthy recipes and lifestyle tips would resonate by recognizing these details you can effectively engage with diverse groups it's like to speaking the language of your audience whether it's through fashion or environmental concerns or entertainment preferences fostering a stronger connection all Right now this was about knowing

your audience all right now next we have is competitors research so competitor research is a fundamental aspect of a top social media marketing strategy it involves systematically analyzing the digital presence content strategy and engagement tactics of competitors in your industry by understanding what works well for others you can identify opportunities avoid pitfalls and Define your own approach identify your Competitors make a list of businesses or brands that operate in your Niche consider both direct competitors those offering similar products and indirect competitors track their social media activities monitor their profiles on platforms like Facebook Instagram Twitter

LinkedIn and YouTube observe their posting frequency content types engagement levels and response times pay attention to their tone messaging and visual Aesthetics leverage insights from Competitor analysis what are their strengths what unique value do they offer offer identify gaps or weakness in their strategy that you can capitalize on learn from their successful campaigns and adapt relevant tactics the next is Series wise content Series wise content involves organizing and sharing content in a sequential or episodic manner creating a cohesive narrative or theme series content not only includes your audience interest but also encourages Them to return

your subsequent episodes enhancing engagement and building anticipation it allows for a more Str Ed storytelling approach fostering a deeper connection with your audience explaining what the series is about now share the purpose benefits and what viewers can expect each post should provide value educate entertain or Inspire your audience use a mix of formats images videos carousal or or infographics remind your audience when the next post Is coming so by using these Series wise content and all these strategies you can enhance your traffic now next up we have is that is the next Str stry we

have is optimization so optimization is crucial component of an effective social media marketing strategy it involves refining various elements of your online presence to enhance performance and Achieve better results by regularly accessing and adjusting these aspects business can improve visibility increase audience Interaction and achieve their marketing goals all right optimization is crucial component of an effective social media marketing strategy it involves refining various elements of your online presence to enhance performance and Achieve better results by regularly addressing and adjusting these aspects businesses can improve visibility increase audience interaction and ultimately achieve their marketing goals so

this was about optimization and inside optimization There are three things like profile optimization timing optimization and hashtag optimization so let's start first profile optimization so profile optimization you'll have to do fill out all the profile fill out all the profile details include a clear profile picture bio and relevant links keywords use relevant keywords in your profile description for better discoverability then there is hashtag optimization research and use relevant hashtags Optimize by selecting a mix of popular and Niche specific tags then avoid overusing hashtags quality matters more than quantity then time optimization post when your audience

is most active use social media analytics tools to identify optimal posting times different platforms have varing PE CS so you have to look into that so this was about optimization next strategy is create a Content calendar so yeah developing a Content calendar is a vital component of An social media marketing strategy this involves planning and scheduling your content in advance ensuring a consistent and organized approach to your online presence a Content calendar helps in aligning your post with key events product launches or marketing campaigns it facilitates better time management and coordin across various platforms by

strategically mapping out your content business can maintain a steady flow of Engaging material stay relevant to Their audience and efficiently execute their overall marketing plan the next is select your channels identify the platforms where you will publish content example blog social media email newsletters each Channel may have different posting frequencies and formats build guidelines and a Content workflow Define content guidelines voice tone and branding establish a workflow from ideation to Creation review and Publishing plan and schedule your content then there is create a calendar grid with dates content topics and channels then assign responsibilities writers

designers editors include key Milestones launching events holidays Etc now coming to the next strategy which is content promotion so content promotion is a vital component of an effective social media marketing strategy it involves actively showcasing and boosting your content to a wider Audience utilizing platforms like Facebook ads and others businesses can amplify the reach of their content Beyond Organic methods collaborate with bloggers and influencers to amplify your content share content across platforms like Facebook LinkedIn and Twitter make sure your content is sharable with visible share buttons all right so this was about content promotion next

is track and evaluate current efforts so this is the next strategy to ensure the Effectiveness of your social media strategy it's essential to consistently track and valuate your content efforts regularly monitor the performance of your campaigns by assigning audience engagement website traffic lead generation and other relevant metrics evaluate how well your campaign aligns with your set targets if discrepancies arise scrutinize the specific areas contributing to the shortfall and make necessary adjustments this ongoing Assessment allows for a dynamic and responsive approach ensuring that your social media efforts remain aligned with their objectives and adaptable to evolving

circumstances track and evaluate current efforts to ensure the effectiveness of your social media strategy it's essential to consistently track and evaluate your social media efforts regularly monitor the performance of your campaigns by assessing audience engagement website Traffic lead generation and other relevant metrics evaluate how well your campaign aligns with your set targets if discrepancies arise scrutinize the specific areas contributing the shortfall and make necessary adjustments this ongoing assessment allows for a dynamic responsive approach ensuring that your social media efforts remain aligned with your objectives and adaptable to evolving circumstances all right so this was About

track and relevant current efforts now the next strategy is have some live sessions so incorporating live sessions into your social media marketing strategy is a dynamic approach to engaging and content with your audience in real time whether through platforms like Instagram live Facebook live or others hosting live sessions provide a direct immediate interaction with your followers so Instagram live is a fantastic tool for real time engagement When you go live your followers receive notification and your profile picture appears first in their stories section then YouTube live YouTube live is ideal for longer more structured sessions

it's great for tutorials workshops and events so this was about live sessions now coming to the last strategy that is call to action so call to action the first we have is lead generation CTS encourage users to sign up for newsletters webinars or free trials example sub Subcribe to our Weekly Newsletter for industry insights then social sharing prompt users to share your content on social media example share this post with your network then there is contact CTS provide direct ways to get in touch email phone chat example contact us for personalized assistance crafting a top

social media marketing strategy in 2024 involves understanding your audience exploring diverse content types and embracing Dynamic approaches like live Sessions and series content keep an eye on what your competitors are doing and don't forget the power of promoting your content especially through tools like Facebook ads by staying authentic and responsive you will create a strong and engaging presence on social media fostering connections and driving success for your business so guys let us discuss the social media marketing road map the first thing is to identify a marketing problem so guys identifying Market problem is a foundational

step in devising an effective social media marketing strategy it involves a comprehensive evaluation of various aspects that may hinder your business growth addressing these issues strategically can pave the way for successful social media campaigns firstly consider the challenge of inadequate brand awareness and publicity if your target audience is not familiar with your brand it's crucial to focus Efforts on increasingly visibility through engaging content and targeted campaign next is the declining sales from traditional Channel signals that need shift in marketing approach Embrace social media platforms to reach a wider audience and explore new avenues for sales

if I talk about the third one a decline in fresh leads also Demands a reassessments of lead generation strategies so that you have to utilize Social media expansive reach to attract and convert potential customers if Rising operating costs are affecting profitability social media can offer cost-effective Marketing Solutions leveraging these platforms can optimize resource allocation and enhance overall efficiency customers defection due to poor service also highlights the importance of using social media as a customer service tool address concerns Promptly and showcase positive experiences to build loyalty lastly if your content isn't generating desired engagement refine your

strategy analyze audience preferences experiment with content formats and encourage interaction to increase shares and engagement by pinpointing these challenges you can tailor your social media efforts to address specific needs ensuring a more targeted and impactful marketing strategy now let us move on to Our next one which is setting up social media marketing objectives or goals in the realm of social media marketing setting clear goals defining objectives and establishing measurable metrics are crucial components of a strategic approach let's delve into each aspect the first one that is coming into my mind is goals goals are Broad

and overachieving statements that articulate when you aim to achieve through your social media effort for example Increasing brand awareness online this goal provides a general direction indicating a desire to enhance the visibility and recognition of your brand within the online space it sets a tone for your social media strategy but lacks the specificity needed for direct measurement now let us move on to the next one which is objectives objectives are specific measurable and time bound Milestone desire to achieve a broader goal for example increase the number of New fans on social media platforms by 20%

within the next quarter or boast post engagement by 15% over the next 6 months or achieve a 25% growth in the web traffic from social media channels in the next year these were the certain examples which showcases what are your objectives objectives break down the broader goal into actionable and measurable components they provide a road map for achieving the overachieving goal of increased brand awareness Offering clear targets and timelines the next and the most important one is metrics metrics are quantifiable parameters used to measure the performance and success of your social media efforts for examp

example the number of new fans or followers what is the post engagement rate or growth percentage in the web traffic metrics are specific data points that help assess progress towards objectives they provide tangible numerical evidence of a Social media performance for the goal of increasing brand awareness the choosen metrics should align with the defined objectives such as tracking the increase in followers engagement rates and website traffic originating from social platforms by aligning goals objectives and metrics businesses create a structured framework that not only guides their social media activities but also enables a systematic evaluation of

success or areas that may need Adjustment this disciplined approach enhances the effectiveness of social media marketing efforts and contributes to the overall success of the digital strategy now let us move on to our next one which is very very important that is conducting social media audit and Analysis once you have established your social media marketing destination it's imperative to assess your current position again to determine your standing point before embarking on a Journey this evaluation process often is concurrent with setting objectives is analogous to recognizing that attempting to reach the moon is futile if your

flying machine can even take off so what are the areas where you can perform audit and Analysis so guys let us discuss each one of them one by one the first one is evaluating your current social media presence assess the strength weaknesses opportunities and threats which is SWAT Of your existing social media engagement understand the current state of your online presence to identify areas for improvement next is analyzing competitive strategies investigate social media tactics and performance of your competitors identify potential gaps or weaknesses in their approach so that you can capitalize on the third one

is understanding your audience and their Journeys study your customers exploring demographics psychographics online Behaviors and historical preferences map out customer Journeys through stages like awareness interest consideration purchase retention and advocacy an essential aspect of this phase involves keyword research a critical exercise to discern what your customers are actively searching for utilize tools like Google AdWords Keyword Planner which facilitates this process aiding in identifying the key terms and phrases that align with your Audience interests and online Behavior this is a comprehensive evaluation which not only informs your social media strategy but also positions you to leverage

opportunities and address weaknesses effectively the next one is develop a social Brand Story like every other facet of online promotion the the initiation of social media marketing commences with narrating your brand stale in the digital era social branding involves crafting a unique value Proposition and a unique story proposition it revolves around instigating a grassroot movements within your communities and constructing a lasting connection founding on trust and affability to infuse a narrative to your brand it's valuable to contemplate the following the first one is what principle and conviction does your brand and uphold next one can

be how are your brand narratives conveyed in the online sphere third one could be in what ways Are your stakeholders especially customers engaged in your brand social narrative and finally you can also add and think upon it that how is your brand expressed through visually appealing brand images profile descriptions and cover photos optimized for social media platforms so this way you're going to develop a social Brand Story let's move on to to The Next Step which is selecting social media marketing channels choose the right social media Marketing platform this is a phase that demands decisive

choices although each social platforms hold its own appeal attempting to master all can lead to spreading efforts then and mastering n consider these factors when determine the suitable social channels for your brand the first one is Facebook if I talk about Facebook guys this is a largest social network that is also highly competitive Facebook ads often yield to positive Roi compared to other Online advertising Aven news the next one can be Twitter characterized by its con size 144 character limit tweets are now featured on Google search engine result page then you can have Instagram and

TLA which are popular light social networks especially among teens and use emphasis on visual content and pop culture the next and the most famous one is is YouTube this is the second largest search engine however video production is resource intensive if we talk about Pinterest known as the social candy due to its preference for visually appealing designs and images over the two-thirds of Pinterest users are female making informed decisions about the platforms aligning with your brand goals and target audience is very very essential rather than trying to be present on every platform focus on mastering

the ones most relevant to your objectives and audience demographics now let's move on to the next one which is social Content creation and curation after determining your social channel the next step is crafting compelling social content embracing at20 rule in the content creation and integrating best practices in both written and visual content are key considerations here are certain crucial aspects to ponder upon the first one is content creation techniques develop skills in writing photography videography design content Production and also ensure a harmonious blend of engaging and diverse content the next one is content curation strategies

employ effective methods to filter and curate relevant content suitable for sharing showcase a mix of original and curated content to keep your audience engaged third one is consistency and frequency if I talk about consistency and frequency it comes under the calendar development maintain a consistent and a regular schedule for Your content production and distribution for the scene you can choose a calendar development create content calendar outlining keywords topics and content types for distribution across various social channels plan and organize content to align with specific goals and strategies by mastering the art of content creation and

curation you can effectively engage your audience and build a robust online Pres establishing a Content calendar helps Maintain consistency ensuring that your content aligns with your brand voices and also resonates with your target audience across different social media platforms let's move to the next one which is evaluate and quantify the success how you are going to measure and quantify your success and what are the key metrics the Timeless saying is that you cannot manage what you don't measure which holds particular relevance in the era of measur able Marketing in social Media marketing it's crucial to

develop a comprehensive set of key performance indicators or kpis to assess performance these are certain key metrics which we have to discuss and these incompass a variety of metrics let's discuss each one of them one by one the first one is the brand awareness metrics the reach website visits page views fan growth likes and comment all come under this section the next one is we have the conversion metrics the sign up on leads Memberships trial purchases and the actual purchases comes under this section the next one is the engagement metrics the comments shares retweets downloads

and participations in contests come under this section and finally our social advertising Matrix which is cost per clicks cost per acquisition return on Advertising spend among others by amalga these metrics you can derive insights into your social media marketing into return on investment the Ability to quantify success through these indicators allows for informed decision making enabling you to refine and optimize your social media strategy for better outcomes exploring social media marketing Roi can be very fruitful in evaluating and quantifying the success measures so guys in conclusion effective social media marketing demands a strategic planning consistent

execution from identifying challenges and setting clear goals to selecting Platforms creating engaging content and measuring Success Through key performance indicators each step is crucial athor of social media audit align goals and audience understanding from the foundation selecting the right channels mastering content creation maintaining consistency are very pivotal measuring Success Through metrics allows for evaluating return on investment and refining strategies in this Dynamic landscape adaptability continuous Improvement and genuine audience engagement are essential for sustained success by prioritizing authentic connection and staying ATT tuned to Trends businesses can leverage social media to enhance brand presence and also

Foster lasting customer relationships right so let's go straight into the meta business Suite there is this thing called The Meta business Suite you may have heard of it and it is a big deal for businesses who are on Facebook and Instagram it's not just some regular tool it is the main hub for all your online stuff on Facebook and on Instagram now why does this matter well it brings all your Facebook and Instagram activities together in one dashboard yeah that means that dealing with ads with Pages teams um analytics and everything and posting and planning

your content all happens in one place and the best part of this it saves you tons of time and it keeps things simple No more jumping between screens or jumping between applications you can just focus on your business as you should be focused now the business we isn't just for you it's good for your marketing team as well so even if your team is spread out over multiple location it lets you work together you can assign different responsibilities in The Meta business weed it keeps everyone on the same page it gives everybody access to the

same content the same ads The same posts and the same analytics data so you can all work towards that same goal but it's not about teamwork there's a lot more in it it's like having an advisor with you it it has tools that will give you how engaged your audience is with your ads how you're doing on Facebook how you're doing on Instagram and it helps you turns your data into smart decisions so in simple terms The Meta business Suite is like the behindth scenes manager for Your business in Instagram and Facebook it is your

goto place for making things happen in a very smart way right so what are we going to be talking about we will be talking about what is the meta business suite and then I'm going to give you four demos demo one is setting up your business manager account demo two is navigating the business manager interface demo three is utilizing Facebook insights for datadriven decisions and demo four I'll share with You some info about how to collaborate and how to manage your team on the business s okay so let's get going The Meta business Suite used

to be known as the Facebook business manager in fact Facebook business manager is still available um and I'll come back to that in a minute the differences between the meta business suet and The Meta business manager but as launched in 2014 it now is a all encompassing tool for advertisers marketeers business Owners um agency to manage the Facebook and Instagram business that they are that they are running so there's a lot of good stuff about the business about the meta business Suite there's some good advantages and some good benefits that you can get from this

it makes handling your Facebook and Instagram account very easy there's lots of functionality that you find in the meta business Suite to manage your account of Facebook and Instagram it also allows you to manage your team smoothly you can assign responsibilities to team members making the communication and getting things done on Facebook and Instagram a lot easier there's extensive analytics and insights that gives you lots of information about how you're performing on uh on Facebook and Instagram helping you to improve your activities there is tight security with detailed control over who can do what on

um on Facebook And Instagram there are tools like chat and inbox that you can have to manage your communication with your customers and being part of the Meta Family it links with other met meta platforms as well yeah like audience management advertising messaging tools and what have you so it is your full package for your digital and your social media a marketing game focused on Facebook and on Instagram good so let's look at how to set up your business manager account I'm going to walk you through setting up your business account and then we're going

to show you how that gives you access to your advertising your pages your teams how you can post Etc so if you go on Facebook there are two places the there is the Facebook business manager and there is the meta business suite and that is a bit confusing so let's talk about the difference between the two so the Facebook business manager and The Meta Business suite are two different applications and they serve different purposes yeah though the Facebook business manager is designed for businesses that rely on Facebook for their marketing and advertising efforts while the

The Meta business Suite is designed for businesses that want to manage their total online presence yeah the meta business manager is free and it helps you manage your Facebook page the advertising and all your assets in one Place once you have a Facebook page bu business page it is essential to have met a business B manager as further development of your Facebook and your Instagram so the business manager allows you to create and track your ad campaigns that you were managing it helps you access and control billing settings and create custom audiences for your ads

and you have the the option to allocate specific tasks across your team but it's very much focused on um on Facebook and the core functionality of managing your Facebook page but the business um also by the way the business manager gives you the ability to manage your meta pixels or your Facebook pixels that you can use for retargeting so everything you want to do with your Facebook page you can do within the Facebook business manager but Facebook learned or meta learned that people wanted more people wanted to manage their Instagram do their posting do Their

content calendar so they needed more functionality and that's where Facebook came out with the meta business Suite that is a centralized area to manage your Facebook your in Instagram you're messaging in one place so you can save time to manage your business and to manage your connections and develop relationships with more people so cross functionality is one of the business s's most appealing features so the ability to view all your social activities at a Glance in One dashboard manage multiple Facebook inboxes and making your Community Management very simple to do you can also create and

schedule posts and stories on both Facebook and Instagram through the meta business uh the business suite and it's also a great tool for managing and tracking your page insights and managing tracking trends that can help you better understand your audiences so in summary meta business Suite is an application that should be Used if you are looking for an e EAS are your way to post engage with your communities across Facebook and your Instagram business accounts where the meta business manager is a site to be used if you're looking to run ad campaigns with a team

in control your business account settings and manage your Facebook page so here are the two introduction screens here's the screen for the business manager that you will see but what we're going to focus on Today is the meta business bu Suite so if I click here it takes me to the welcome screen of the meta business Suite it shows you the get started gives you lots of functionality it talks it leads you to the advertising lots of places where you can learn where you can get support yep and then here you find more information about

The Meta business Suite with case studies how to get started tips and what have you and everywhere you see that button get Started Ed yeah so definitely before you start with using the meta business Suite go through this website to familiarize yourself with all the ins and outs of the Facebook or The Meta business suite and when you're ready to start using the meta business Suite you just click on the start now button and that will take you to the dashboard of the meta business suite and this is your onetop shop as it were that

gives you access to all the functionality within The metab business Suite so it's based on a page yeah so here you have a page that I own which a riat for Russia is a place in um in Marakesh that I have a website for and a Facebook page and an Instagram page and um here you see the management place for the Riad for Russia on Facebook and on Instagram so here you see the menu of functionality so you see notifications planner content insights the inbox monetization advertising and a lot more tools that you have access

to You have also got access to the settings here and then here you have your sort of your to-do list manage your marketing content how you can gives you tips on how to explore more ways to grow grow your audience and um it's sort of the new center as well of new elements that and new items and new functionality that you can find in the business uh The Meta business Suite okay so that is the screen that you will get when you already have a an Account if you don't have an account yeah you go

here on R in the screen here what you will get yeah instead of seeing this screen you will actually see this screen create a business account create a meta business account and there's a few things that you need to do here first of all you need to create your account second you provide your business details and third you complete the verification and once you've created or completed the Verification you're going to add your accounts like your pages and your advertising accounts and you're going to invite team members and to close this you're going to configure

business settings and start verifying other features like your website for instance and then you are ready to start using your Facebook or your meta business Suite so quickly let's go through that yeah so you're putting in your name so that could be uh Mark Riad yeah you put in your contact info that would be Mark campman and then very important you're going to put in your email and this email must be related to your uh Facebook page of course yes so that is where they will Facebook or meta will connect your email with your Facebook

page and you will also need the Facebook or the email addresses from other people that you want to assign and with for a functionality on your um on your meta business Suite okay so that is How you create your business account so then you're going to click let me just put in here my email you click create yeah you're then coming to the next screen where you're going to start filling in more business information and where you're going to provide more business details yep so here you see Marx Riad then you can connect different pages

to it you can select relevant business assets like claim Facebook pages and Accounts that are related to this business or you can edit this section later as well so that's how you can claim and link to your business account so let's say we're going to add another Facebook page to this I'm going to skip this for now I can do this later you're then going to add other business people to your business account if you want to yep and we'll come back to that later when we going to specify what type of people you're going

to add to your Account and what functionality you're giving them I'm going to skip this yep and then you're going to review and confirm okay and once you've completed this you're happy with this you confirm and then Facebook will verify this and you will basically get an email it will confirm your but let's see what happens if I press yes so here you see how Facebook has uh set it up yeah so now it's Mark's re business account here is the name the account ID and I can now Add my business assets I can invite

people and I create an account I can set a billing and payment for this account I can set up the language settings I can set add Partnerships and I can add my business Assets in the meantime I will have received an email from um from Facebook where I need to verify this uh this account so quite a comprehensive setup but once you've done that you are basically ready to add your assets and ready to run your Facebook um your Facebook pages or manage your Facebook and Instagram page through the meta business Suite so let's go

back to the rat for Russia meta business suite and let's go to the second demo which is to navigate the business manager or the business Suite interface this part of of the demo is crucial yeah understanding the layout the tools and TS is like unlocking the secrets for smoothly cruising through the meta business Suite you want to know Where things are and how to use them to make the most of this tool so let's start with exploring the dashboard and think of this of your mission control yeah the place where you get the big picture

of what's happening with your Facebook Faceook and your Instagram pages and then we'll peek into an ad account this is where the magic happens with your ads and how to get familiar with using the ads because that is critical in growing your your Facebook And your Instagram presence and of course we'll look at the pages as well where do you manage your pages where because they are the storefronts of your Facebook and your Instagram and managing them well is essential to keeping your on online presence on point now there are other topics as well like

L using at how do you post content how do you plan your content but we'll look at that at dep at later demos so let's start with the dashboard overall here on the left You have your menu if you click here on all tools you get an extensive menu with all the functionality and then here in the center you have your dashboard dashboard with the look and feel of your page or your Instagram yep and it will also give you the to-do list it gives you draft posts that are in the process and it gives

you details of your marketing content your planner your post reels and your stories And it gives you tips on how to grow your presence on um on Faceook Facebook and on Instagram this is the home screen here you have notifications are important because this is where you get messages from things happening in your Facebook and your Instagram World here is your planner is a really cool tool where you can plan your content okay here you have your content Here you have your insights here you have back to the menu yeah let's go back to the

inbox here is your email inbox here is info about monetizing your Facebook Instagram um content through uh through advertising and what else have we got we're talking about advertising and here are all your tools as we saw that the tools are about getting active in your face Facebook and your Instagram so there's a Section about creating posts and stories and ads and go live yeah there is section about engaging with your audience a section about advertising a very important part of your advertising are the audiences there is about your Commerce Facebook Commerce which is selling

products and services here is a section about managing all the details like your billing safety business apps collaboration file manager page settings And what have you and here is analyze and reports which are ads reporting and insights they're the most important ones yep so that is in a nutshell and then here you have search there's help and here you have settings which is very important tool as well because that's where you can specify the settings in using your meta business with right so this is what the dashboard is all about this is all about making

your life easier and your business Management game Stronger Yeah so let's dig in there and let's go into a bit more details there's dedicated areas for advertising and for your pages okay so if I click here on the all tools I show that there is dedicated areas for advertising on an ad level or even on an ad manager level yeah and it's very important that you understand how you work with this so click on these buttons explore them it's where the advertising magic happens so it gives you kind of The back pass entrance to all

your ads when you want to check on your ads want to tweak them or see how they're performing this is the place where you want to go so it is a must to understand how to use these ads yeah and and how to use the ads manager we'll go later this is a series of three videos in the third video we're going to get more details on accessing the ads manager and the ads yeah there's also the section on the pages these are like the shop window of Facebook and Instagram presents manage them well yeah

it's very important if you go to the page settings yeah so it allows you to set the Pages the the details of your pages it sets the Privacy for your pages it sets the locations you can link accounts videos branded content lots of elements that you can set here for your pages so go through that make sure that you understand how to manage this okay so it opened a new window so I can just close That window to go back to my business manager to my business Suite I have to say Okay so most important

thing here this dashboard gives you access to all the functionality of your meta business suite and a very important button to close this section with is on the settings and in the settings you can set up your language billing add account settings and you may have seen this earlier when we've set up the um the account in the business manager yeah so If you want to revisit that if you want to make changes then you can do that here in the settings area now that you understand the dashboard let's dig a bit deeper into a

very important section in The Meta business Suites which are your meta insights that is not just another tool it is the data Hub of your Facebook and in presence where you can get information about your audience about how your pages are doing and whether Your advertising is achieving its objectives it gives you kind of a cheat cheet for making decisions you want to know about who your audience is you want to know where they are insights gives you the data you're in curious about your face Facebook page performance check it out on the inside in

on the inside you want to know how your ads are performing meta insights will give you the detail so this is basically where you go to become a strategic Thinker armed with real time information about your Facebook and your Instagram presence so let's have a look at this let's go to the insights yeah so heading over to the meta page so let's go to the old tools yep and there's two different ways of going going there you can access that through your page or you can access it here through your insights and this is where

you're going to get a gold mine of Information about your presence on Facebook yeah so and it sorts it neatly into sections like page views followers engagement and um your content you want to know how many views you CAU here you can see how many you got you want to know how your ads are running here you can see how they are doing you want to know your audience you want to know more about your followers about your Instagram followers here is where you can find all that information and all That knowledge now these aren

not just numbers on the screen these numbers they tell you what is happening and they can help you refining your Facebook strategy if helps you to tweak your Instagram and your Facebook strategy and it can helps you in checking how your audience is responding yeah it is really good information so take for instance information about your audience yeah it gives you the followers it gives you on Facebook and Instagram you it also gives You detail about age and gender of your followers it gives them where are they coming coming from yeah the top cities or

the top countries so you can Benchmark this data with competitors yeah you can also look at your content so the content is a very important one this is probably in my opinion one of the most important TAPS in the uh meta insights section so this dissects Your posts and it shows you how each of your post is doing when it comes to number of people reached number of people that have seen the post number of people that have seen the video you can watch uh split it by post and by stories you can split it

by let's just do photo posts no photo post mostly were were video posts yep and you can specify the columns here as well so I want to see the type of post yeah so I can then apply and it Gives you lots of information here you see on the videos how many minutes people viewed the post how many Impressions that you got the reach of the post and the most important one is the engagement on the post and that is this button is the reactions likes comments and share this is a critical column in your

Facebook in uh your Facebook insights yeah if I order this from top down yeah so here then I see those posts With the highest engagement over the last 28 days and this is where you can learn what posts work and what posts do not work work and that is golden information because if you know this post works then why not make more of those posts so people can um so you can get in similar engagement level and overall it can help you in driving your engagement levels so very useful reports you can see what posts

are stealing the shows What posts need a bit of tweaking and it can help you in making sure that you hit the right content with the right the right people with the right content so think about this tab the content tab as checking what posts work and what no posts don't work and you can use that to optimize your posts for um in the future so there's a lot more in here you can get audience information here as well and we'll talk about that in a um in a later demo on how to develop audiences

In your Facebook your your meta insights right let's move on let's go to the fourth and final demo of this video which is about collaboration and Team Management let's go back to the meta business Suite in this demo we'll dive into the world of collaboration and Team Management within your meta business Suite So Meta business Suite is not just an act for you it's not a solo act it is about getting your whole marketing team on Facebook on the meta business Suite Yep and that can help you in kind of supercharging your uh your management

of your Facebook and your Instagram so let's break down how you can add team members because teamwork is like the secret source that can really make your better meta business Suite come to life so it is very useful to get your team online so it helps you keep people in the loop you can assign specific roles yeah so everybody knows what they're doing what they're supposed to Be doing when they get on uh on the meta business suite and very important even if your page is across or if your team is across multiple locations you

can still still work as a team in managing your um your Facebook and your Instagram so let's go down to the basics the first of this is building your team so what you're going to do you're going to move to the business settings and here you see people yeah already you here see an Overview of the people that are available on this business account that can use and there's currently one that is me and I've done another one which is me on another email and the invite has been sent but I haven't accepted it but

let's go and click an invite let's first look here on the people button that is basically that leads you to this scream if I click here on invite people you can then go through a number Of steps yeah so in this section you can select people people once you've select those people you can assign their access you can assign business assets to those people you can review the invitation and then you can send it out so let's go through this process so we're going to enter the email again we're going to do just myself [Music]

Uh yep and I can get get temporary access or for the advanced option I can remove but I'm just doing it yeah so this is actually quite useful temporary access for instance if you want like an agency you want them to have a quick look at your Facebook uh insights for instance you can just give them temporary access for the day and then you want to switch it off yeah on uh that particular uh that particular time frame we're not going to do that I'm Just going to click next and then here you can specify

the access that you want to give to this person yeah so you can give the person partial access or you can give the person full control so partial access is the K they can only work on the tasks and the business assets assigned to them basic access yeah which was formerly the employee role is the default access that everyone gets when they are added okay so that is what you can set you can Integrate with um with apps and different in Integrations like the Facebook pixel that people can view them and manage them I'm not

going to do this in this case or you can give somebody full control which is like an admin role yeah so that would be the business admin role and they can manage everything including settings people tools business asset they can delete a business account yeah so does not include the advanced options so you need to be careful with This but once you give somebody full control yep then um they are basically an admin for that so click shared then there you can also look at the financial information like transactions invoices account spent and payment methods

so that could be for your finance manager for instance so I am just going to be full control yeah so I'm happy with that no no let's not do this I am actually none I'm just going to be a basic control and I click next I can then assign business assets so there is the Facebook page there is the ad account I can assign products I can assign the Instagram account the Commerce account I can assign pixels data sets so lots stuff that I can assign here okay so the Facebook page and the Instagram account

that's what I want this person to be assigned I can then review business assets not assigned sign business assets I then here need probably need to Specify can manage the content yeah so insights ads oh select the business asset so the read for Russia page yep I can then assign cont content Community activity ads insights and leads okay that's all I want to get and then I'll click next and then I'm going to send an invitation to Mark markm man.com and as soon as I accept the invitation I will then show up on this list

as we saw here yeah and accept it and I am then part of the team that met Manages the um that manage the Facebook or The Meta business suite for this particular page right so that's a wrap an introduction to The Meta business Suite let me summarize yeah the meta business Suite is a OneStop shop for managing your business presence on Facebook and on Instagram it was formerly known as the Facebook business manager Facebook business manager is still available no new developments but is great if you Just manage a Facebook page and want to manage

your advertising if you want to do more if you want to manage everything on your Facebook and Instagram accounts from your page your advertising your messaging your content you name it then the meta business place is there to streamline your communication and getting valuable insights through the meta IND ins sites and that empowers your business to fully utilize all the functionalities that Facebook and Instagram have to offer you and it enables you to make informed decisions on real data on how to optimize your Facebook and Instagram to be successful and if you want to know

more about this there will be two more videos to come on The Meta business Suite in this series of three videos in the second video we will be talking about posting and planning your content on meta business suite and in the third video we're going to be Looking at advertising more details about insights and we're going to be looking at making money Facebook and Instagram by managing your Commerce through uh The Meta business Suite posting scheduling and Publishing through the meta business Suite but before we go into that as usual I am Mark campman I'm

your digital navigator for this video and if you like the video then please subscribe to our Channel by clicking below before delving into the Details let's talk about the pivotal role of the meta business Suite it serves as the central control hub for businesses using Facebook and Instagram and it's more than just a tool it manages their entire digital presence on Facebook and on Instagram it consolidates all elements of your presence into a unified dashboard simplifying the management of your ad account your pages and your team collaboration and this streamlining Saves you a tremendous amount

of time it also minimizes complexity so you can focus your attention on those most business matters that work for you best now in the previous video we talked about how to set up an account on The Meta business weed and how to navigate the dashboard and how to collaborate by setting up other users in your account in today's video we're going to look at another topic and that is the topic of how to use the meta business Suite to Create and plan your posts and your stories so in the demo we're going to cover the

following topics we're going to look at how do you create a post on Facebook and on Instagram how do you plan your content and how do you use the content calendar what are the notifications uh that you need to work on and that you can set up and where do you set them up in the meta business Suite we'll look at the inbox the messages and comments and how you can automate responses and then finally we'll dig a bit deeper into the stories how can you create stories using the meta business Suite there are many

social media posting and planning tools like hot suet like Soho social buffer Sprout social they all work really well and they allow you to schedule and manage posts on your social media channels on Facebook on X On Instagram and many other platforms however there are various reasons why you want to choose the meta business suite for your posting over other platforms first of all meta business Suite is developed by meta ensuring a seamless integration with Facebook and Instagram and making sure that you can leverage all the functionality in Facebook and Instagram within your posting in

The Meta business Suite also content published through the meta Business Suite may have a slight advantage in the algorithmic reach on Facebook and Instagram basically Facebook will reward you for using meta business s to post your content by giving you a wider reach for your post it ALS also gives you access to new features and updates within Facebook yeah and Instagram faster than other tools like HootSuite they offer better security measures and compliance with platform Policies within the meta business suite and direct access to support is available within the meta business Suite as well so

that will expedite your issues resolution so Facebook the publishing facilities within the meta business manager they are designed specifically for Facebook and Instagram so that makes it much friendlier easier for you to use than some of the other platforms good so let's delve into the Posting and Publishing on Facebook and Instagram let me go to the real life dashboard so here you see the dashboard and let me first show you how to um create a post there are various roots that you can use to create a post there is here the create Post Yeah you

can also go through the planner you can go through the content so there are various ways that you can get into but let me show you the create post uh the simple approach I'm clicking here create post And I'm then getting to the basic screen for creating a post yep so here you see all the elements that you need to do yep so first of all you're going to specify the platform that you want to post and I've selected here Facebook and Instagram I can then add the photo I can use a template and here

I can use specific text then here I see the scheduling options I can set my privacy settings and here you see the preview either in the Facebook feed or in the Instagram feed so I'm going to add a photo I can actually upload from the desktop or add from the file manager we'll look into the file manager in a bit but I'm clicking upload from desktop and then here I can go to let's say for Russia picking this photo the photo is now being uploaded and here I see what the post is going to look

like then here I can add a text and I can say winter promotion yeah in RI for Russia I see Here how the text is being added yes so I can completely see how the post is being set up I can add all the stuff that I can add on Facebook as well yep I see the Facebook feed preview I can go for the Instagram feed preview I can look at the desktop and the mobile version so it's a fully featured um posting platform within the meta business piece yeah so now a few um things

of course before finalizing the post take advantage of this preview Feature in the business Suite yeah so make sure that your visuals and your caption displays as intended and that there are no formatting issues so making sure that the post looks exactly like you want it to look and then when you're happy with the post you click either publish or you can say finish later so I can also schedule the post yes so I'm clicking here publish and then the post will be published this May take a moment or you can set here your scheduling

options yeah so you see now that the post is published so but I actually I'm going to delete it in a minute because I don't want this post to go live yeah so if I can want to create that post I can also say the scheduling options and I can set a date and a time for my post okay so that gives it to you in a nutshell and what we're going to do now Is let's look at this file manager in a bit more detail the file manager is a tool that meta business Suite

um has put together to allow you to add and organize your assets for your business account yep assets like your photos like your ads like videos Etc so with file manager you can collaborate on files and folders you can assign access to creative assets and you can plan your content more efficiently so you can manage your image and video files for Use in your posts or your stories or your videos you can upload multiple assets at the same time for later use you can create albums to organize and access your creative assets and you can

share your assets with other people in your so how do you access the um file manager you can go here to all tools and then within the all tools you see here file manager so click on that and that takes you to your file manager Where you can create folders and where you can add sort of creatives in your folder so if I go to this folder and I can uh check the folder and here you see one of the um the assets that I've added into this file manager clicking here I can straightly bring

it into my creative posts yep so I can use it to create a story or I can delete it I can look at my folder setting yeah here you can see which people have access to the folders I can assign Partners to the folders I Can edit these folder the permissions so very useful tool and particularly if you have lots of assets for your products then this can be a very helpful tool in managing those assets so that if that takes me then a step deeper to the content Tab In The Meta business Suite as

well yeah that is where you can find all your published and drafts and scheduled posts including your reals your video posts your stories your photos and your live videos you can See what is published what is scheduled what is draft what is expiring what is expired yeah you can add your reals you can even export the data and still still access to your create post or your create real here you can see the date published of the post you can see the status of the post if it has been boosted or not yeah if it

what's the distribution for the Post how many you see then some some statistics on the posts as well and We'll dive deeper into the insights later in the third video but here you can already see The Impressions the reach the players and very important the reactions the engagement that you had on the different posts so very useful tool yes so you can within this tool you can manage your post you can create posts as well and there's also access here to your ab tests if you want to test posts on their uh their effectiveness you

can also within the content and I like that You can see your feed and your grid yeah so here you see your Facebook feed this one is that I've just published although I've deleted it as well but um yeah and here you see your Instagram feed you can see your mentions and your tags so it's almost like managing your feed as well and here you see your collections within your file manager like Facebook photos playlists and series that you've can created very useful tool that um you can Use to manage your content together with the

file manager right so that concludes the posting element yeah let's now go into the next level of managing your posts and that is through the planner the planner can be accessed by clicking the planner button here on the menu in the metab business Suite dashboard so if I click on the Planner yeah you can access your kind of your content dashboard and within this Dashboard you can have a total overview of what you have posted and what you're going to post and you can see some basic information about your different posts as well yeah and

it's a very useful visual tool to plan your content and to plan ahead of your content so you click on the planner tab as I mentioned yeah it also features this calendar that helps you plan schedule and visualize what count content you want to share and When you want to share it you can also use this calendar to coordinate your content with holidays and special events what is going on and you can also use it to manage your creative access your creative assets yep so here you see the goals that you can specify you can

add goals yeah so here for instance I want to increase r reach you can specify that for a specific period and then here you see how you fair against reaching the Objective of the goal that you've set there's also the moments now unfortunately moments does not work in most of the markets currently it's only working in the US so here you will see what sort of events are coming up like holidays National events or you can specify your own events and that's always good with your posting of your content because you can then relate your

content to the events that are relevant in your Market so you can look at your content type yeah so you can have all your content showing in your calendar or you can look at your stories your reals or your ads and here you can specify set it by week or by month and it gives you as I said earlier a fantastic overview of what you have done and what you're going to do it also and that's what I really like about it gives you a um gives you kind of a a library of the posts

that you have done In the past so the content calendar yeah is very important it's also called an edit torial col calendar it's used by the marketing team to plan and schedule your content across your Facebook and your Instagram so it serves as a road map for your social media marketing strategy and it makes sure that you will be consistent and cohesive with your posting yeah and it's a very important Tool that marketing teams are using some key elements of your calendar yeah it outlines the type of content you plan to share that's number one

yeah it helps you scheduling it includes the specific dates and times for when your posts will be or for when your content will be published yeah so you can schedule it forward as well what are the posts that you are planning in the coming months good content calendars have an integration of your different social Media channels yep so that is very useful because then you can select and show the post for each sort of um channel that you're using the calendar often include themes or topics for postings yeah so you have a diverse range of

content that you're scheduling there's also alignment with your campaigns in your content calendar so it aligns with with your broader marketing campaigns or events so your social media efforts they're really Contributing to it to sort of achieving your marketing objectives good content calendars they have collaboration features so multiple team members can contribute or review so you can coordinate your efforts across your posting and by pling planning and scheduling your content in advance yeah it's just a matter of a efficiency it helps streamline your content creation and your posting process and finally a good content like

calendar helps with The communication within your marketing team so everybody is aware of what is being scheduled what posts are coming and they can plan their tasks accordingly now that we looked at the publishing and planning side of your content and your posts let's look at the notifications a very important part of your Facebook and Instagram presence unfortunately metab business Suite allows you to receive Notifications related to your Facebook and your Instagram business accounts whether you get those all messaging or whether you get them on your email so what are notifications they are kind of

alerts or messages that inform people yeah and it's mainly you of course and your marketing team that are working on the meta business Suite as well about specific activities updates or interactions with the meta business weed Platform so what are the features of the notifications in the meta business Suite so here we go into the notifications button that we can access through the meta business Suite menu so click on notifications yeah so first of all you can customize your notifications yeah so you can customize the notification preferences based on your settings and your priorities you

can receive realtime updates on relevant activities so that keeps you in the loop And you can explore the ad Advanced notification settings and in the advanced notification settings you can tailor your notifications based on specific activities so you're getting prompt sort of um messages about events that are critical to your business so here's the overview yes so here there's no new notifications here are the other notifications that are coming in these are not notifications from within your Um within your Facebook or your Instagram here you can filter your notifications yeah so you can have uh

set for Action needed message reminders comments recommendations notifications only for Facebook or Instagram or your business account here you can set Market read and here you have the settings of your notification and here you can specify what notifications you want to have and most notifications that will go Within your team your marketing team will go through email yeah so you can set notifications for Facebook for um yeah for your page for messages for comments for announcements for suggestions other Communications like tags like shares and here are you can set your business email notifications for business

permissions roles ad accounts pixels and more yeah so that goes um quite Deep so let me dig a bit deeper in the type of notifications you can get via your email that could be activity alerts yes so they include alerts about activities on your business Pages like new likes comments or shares there can be page insights so users may receive notifications about insights and analytics related to the performance of the business page they could be alerts on messenger interactions yeah so if you use the Messenger for customer communication you may receive notifications about new uh

customer messages could be um alerts or notifications around ad cam campaign updates so information about your ad performance the budget charges or budget changes or other AD campaign related events there could be page management alerts yeah important actions or changes related to the management of your business page they could be platform announcements from Meta yeah they may use the notifications to in uh communicate important platform announcements updates or changes there could be notifications related to security and finally notifications around events and reminders so very useful tool to use important to make sure that you set

the right preferences and make sure that you check it regularly yeah what the notifications are that you are getting In besides the notifications another important area is your inbox and within your inbox you have your messages you have your comments and your automated responses so you can access that by clicking on the inbox in your menu yeah and metab business Suite they offer several features related to this communication and engagement within your inbox they Enable your your business to effectively manage your communication and your engagement on Facebook and on Instagram so a centralized inbox is

very handy that you can have that because it streamlines your responses and it makes sure you and you sort of you respond timely and consistently with your audience so if you look at the menu your centralized Hub as it were this is where you can manage your entire inbox you can Look at just the messages messenger Instagram yeah on WhatsApp Facebook comments Instagram comments yep so here you see all the messages whether it's unread if it needs followup you can label it here is the filters that you can specify here you see the people that

communicate at with you then here you see the community or the sort of the communication that is being done so really useful if I go here to myself yeah what you see for the Users as well that have enable that you can see their profile details as well and you can set a label could be like a new customer or a prospect you can add labels yeah so that can be like a any sort of CRM system to manage the communication with your prospects for instance yes so that is the um the inbox so and

that is sort of the um the the dashboard that you have for your inbook box so again we'll look at your messenger yes so that's all the private Messages that you received within your Facebook and Instagram business account the comments yeah they focus on comments that you get within your Facebook or your Instagram business page so this is where you can efficiently Monitor and respond to comments so that can really help you with developing your engagement with your audience so what I really like about the inbox is that that you can also set up Automations

so you can set up automated responses to messages messages that you received within your um within your inbox so they can be customized and triggered based on specific keywords based on Greetings or specific questions that you get and they are very useful to provide instant replies and managing manage your customer inquiries efficiently so they can be configured yeah to acknowledge a receipt of a message or provide basic Information or guide users to relevant sources Sant relevant resources so let's have a look if I click on the alterations yeah then here you see there is basically

a um a library of automations that you can set up and some here you can see the ones that you have already set up and that you have activated so for instance I have already activated an instant reply or I've activated identify unanswered messages yeah my away message is not on Or I can create an Automation and then here you see the library of kind of templates that you can choose from you can greet people yeah share information organize messages send a confirmation or followup yes so you start with templates so it is not a

huge library of templates that you have but at least it allows you to to use to look at specific um sort of common sort of scenarios that you can can face and you can set sort of Alterations for those right let's go back and let's go to the final demo in this video and that is take a bit of a deeper look into creating stories so stories of a very Dynamic and engaging format for content sharing yeah because of their temporary nature and their interactive features and Prime placement don't forget that yeah it makes them

a very valuable tool for businesses that want to enhance the Engagement on their social media presence and connect with their audiences and make the content more authentic and immediate stories also help increasing the visibilities because they appear at the top of a user's feed so that provides Prime real estate for visibility and it makes it more like that users will see your content and engage with your content yes so and there are lots of Engagement opportunities as stories are designed to be interactive with features like polls questions quizes swipe up um links yeah and it

connects with your audience in a much more engaging way so let's have a look at the stories how you create them yeah so here we say create story yeah what I like about stories is that they provide the opportunity to share kind of raw unfiltered content to Your users so you can give your your followers a behind the scenes look at your business or the personal life and makes your posts a lot of lot more authentic yeah so you can build stronger relations with your with your audience there's also a thing like fomo as we

call it it's the fear of missing out because of the temporary nature of stories they typically last for 24 hours it creates a sent of urgencies yeah so you encourage users to Check your stories regularly because they feel I don't want to miss anything that you are um that you are posting in your stories it's kind of known that people for instance on Instagram will spend more time in the stories than in the news feeds yep and businesses use that they businesses know that stories yeah their algorithm they often prioritize stories making them more likely

to appear on the Users uh feeds so and another big feature of stories by the way is the highlights feature particularly on Instagram so you can create story highlights which are collections of past stories that you can feature on your profile permanently so that is a fantastic way to Showcase important information or key aspects of your brand I always say it's like the menu of your website yeah you can actually have that in the highlights on your Instagram so and finally the power of stories is also that they offer advertising opportunities both in Facebook and

in Instagram so businesses can use that to reach a broad audience and promote products or Services of course it's not as user friendly as on the mobile but at least you have some functionality on the the um that you can have on the mobile as well so add photo video we're going to go in the same photo here Open yep so here you see the photo and here you see how the story is being uploaded yep so you can then add your text as well so you can click edit yep so here you can see

I can crop I can text or I can add stickers so let's add text so the text will be um I'm going to put it here yeah so uh winter promotion yeah put that here and then we have text is blue Or text is red let's make it yellow here we go font I can choose yep and then I can say let's stick with that and here I can say I'm going to add a sticker as well yes so you have a whole library of stickers it is again not as advanced as you have on

the mobile but at least you can do a bit on the yeah so then I can click apply I can add my multiple um media of course I can schedule it I can share it straight away or I can schedule it and I Can set my privacy settings as well so really good functionality within the meta business Suite so create a stories here or create them on Facebook or Instagram itself on the mobile but at least you have have some functionality on that here as well to Leverage The Power of the stories there are two

additional items in the old tools that you need to be aware of that can help you with your content creation and your content Planning if I click here on all tools then in the menu you will see here sound collection sound collection is a fantastic tool to enhance your video and audio content which with free music or sound effects that you can use in your posts and it's a hidden sort of Secret In The Meta business Suite but it gives you a great collection of hundreds of sound files that you can add to your videos

or your um your photos or your Your stories and there you can sort by genre by mood by duration by vocals by tempos you can add it to favorites there is as you can see here over 10, 13,28 to soundtracks in there that you can can use and they're all free of charge so there's tracks there's sound effects and it is very handy little tool that you have in the meta business manager so the other one that I want you to be aware of if if I go back home and back into the old tools

is the Collaboration Center so here in the manage you see your collaboration Center and that is where you can sort of structure your Partnerships with Brands and with influencers so you can sort of assign uh Brands and partners that you want to collaborate with on your posts and with the whole growth in influencer marketing uh area this is a very useful part that you can um can you can set up to manage those relationships we're going to talk About the meta business weed Commerce the advertising and the insights that you can get out of it

we're going to talk about what it is how it works how do you use it what are the pros what are the cons and I'll give you some tips and tricks and we will talk about what the future holds for The Meta business manager now I'm Mark kman I'm your digital navigator for this video and as usual if you like the video then subscribe to our Channel by clicking Down below but before delving into the details let's talk about the pivotal role of the meta business Suite the suite serves as the central control hub for

businesses that use Facebook and Instagram and it's more than just a tool it manages your entire digital presence on Facebook and Instagram no more need to use other tools yeah you can now do it all within the Facebook and Instagram world it's essential for efficiency it consolidates all the elements of your in Your Facebook and Instagram presence into one unified dashboard it simplifies the account management of your ad accounts your pages and the team collaboration so that only it does not only save you time but it also reduces the complexity allowing you to focus on

what really matters for you and that is your business so it's a collaborative workspace where you can enable your colleagues to work with you as well on your Facebook and your Instagram and Thereby it ensures that everybody is lined contributing collectively to achieving your business goals so it's a suite of tool with lots of valuable insights like audience management me audience engagement metrics like ad performance yeah and it is a One-Stop shop to manage everything you need to do uh in managing your Facebook and your Instagram now we've been through various um areas of it

like we looked at the dashboard we looked at the um posting Scheduling managing your content we found a treasure of tools and functionalities and in today's session we're going to look at three specific areas we're going to dive into the Commerce manager and we're going to be talking about some very important changes that meta has announced in 2023 about managing your shop we're going to look at Facebook and Instagram ads I'm going to show you the process of creating an ad and how to manage your Your audiences and then we're going to conclude the video

with demo about the Facebook and meta insights that you can get right let's kick off demo one the Commerce manager now it's important to understand that meta has made some very important announcements in managing your Facebook shop in response to the current economic downturn meta is investing heavily in Ai and Automation tool to boost campaign performance through shop advertising and The Meta Advantage Suite of ads and we'll come back to that in a little bit yeah what that uh that means but it means that shops are scaling down in functionality but promoting your product through

advertising is kind of scaling up in um in Facebook and Instagram so the shop ads are going to be Consolidated Under The Meta Advantage and they facilitate easier shop setup with inapp checkout yeah so particularly for the markets where you already have checkout functionality within the Facebook app yeah this is a very important announcement that although the shop is going to sort of deep be defocused the advertising of your products is going to get more center stage and thereby you can promote more of your products to your target Audiences Now new shop tools that are

coming out like ratings reviews they're being tested and support for shops without checkout and that's very important to understand if you haven't got a checkout functionality in your shop yeah and that will be in most of the countries except in the US and I believe in India they support for the shops will be discontinued with a focus on helping the US businesses in adding the checkouts to Their existing shops basically what meta is doing is to optimize the whole shopping experience in the US market and then rolling that out across other markets which means that

some of the shop functionality and opening up a new shop in Facebook in other markets like Europe and like Asia is going to be limited so this strategic change aims to optimize the shopping experiences support businesses and learn from the experiences in the US before a global Roll out so remember as I said discontinued support for shops without checkouts in various markets like Europe and Asia and um for those markets you can start focusing and focus increase your focus on personalized ads reels and messaging and in the US the emphasis is on aing businesses in

imp implementing the checkout with support for shops linking to a website until sort of first quarter of 2024 so now this is clear let's start with looking at the metac Commerce manager yeah the Commerce manager is the essential core of your online store and it simplifies all your store tasks with a userfriendly interface so it enables you to manage your products to process your orders and deliver excellent customer service to your customers who buy your products Now by centralizing all e-commerce activities meta business Commerce manager helps you to focus on selling your product through Facebook

and Instagram and that is of course a fantastic opportunity that you have to add an additional sales channel to your um your current sales operation so let's get into the demo so here we see the meta business Suite portal and to get into the Commerce manager we go to um down here we look at all the tools and then we see here down here the Commerce button we click on there and this takes you to the Commerce manager Interface and here is your dashboard yeah so here you see the overview but it gives you access

to activities like adding products to your catalog like customizing your shop or publishing your shop it gives you shop insights it gives you things to do on your catalog your shops offers that you have it gives you your your top product so it gives you some basic insights it gives you your top taged content and there may be some questions you have That you can get answers from through the FAQ so here you see the important elements of managing your shop there is your catalog that's where you start of course yeah there is the different

shops you may have and you can manage your shops here you can run promotions you can promote your product through ads you can get insights you may have a to-do list with things to optimize your Shop and here you go to the settings yeah of course always important to start with the settings and you can have a look at the details of your shop there's the general settings of your shop yeah like your account info like your email there is your localization of your shop but you can specify the currency the language the product details

the shipping information you have the settings for your catalog for your business assets for your checkout Mid method permissions very important you can assign permissions to different users colleagues in your organization or your agency yeah what they can do within the Commerce manager and then there is your customer support where you can uh manage your claims your um charge back email address details shop contact information and what have you right so that's important to understand all the different items that you can go through within your cont your Commerce manager So let's go and have a

let's add a product yeah so first you're going to do here to your back to your home to your overview yeah and there are various ways that you can start adding products to your catalog yes so you can here add products to your catalog directly here yep and then there is the catalog menu here where you can set items have product sets the data sources where are your products coming from yeah and then there's the um the events As well that you can specify okay so let's go quickly here at one item is very important

that is the data sources basically where are your products coming from yeah now here you get from your current product catalog you see here what the status is of your Catal catalog yeah and particularly when products come in from a to a Commerce site like Shopify there may be issues with various products that you need to have a look at But here we can click on add an item or add an item here yes so I'm just going to click here in general add an item and here you see the different ways that you can

add a product it can be done through a data feed it can be done manually or it can be done through a pixel yeah that you can bring it in through a pixel from another website so look at the manual yeah so if I'm just going to click here on manual then here you see The manual let's have a look here you see the manual process for adding a product yep so you can just click a new item well here is an item you can add an image for your item you can add a title

the description a website link the price for your product you can add a sales price a Facebook product category condition of the product availability the status yeah so lots of stuff that You can add here for your product and once you've done that yeah you then just just click upload items so back in your dashboard you can then click here on manage your catalog and this is where you can see all the products in your catalog and the status and what the stock availability and the price and of course if you have hundreds of products

you may want to set some filters yeah check on attributes for your Products yep so that is how you can add products to your catalog and how you can manage your catalog as well so another way to upload your items is through a data feed and that's a very important one yes so you can actually just enter a Google Sheets yep and you can download in a template of the format for the uh the Google Sheets that you want to upload with your product information but you can also so enter a URL from a server

or a hosting website and this URL Is very important when you want to work with external e-commerce stores like for instance Shopify the process there is that you would um download kind of a a Facebook app within your Shopify account and that sets the connection with uh between Shopify and the Facebook uh Commerce the Facebook shop or there may be other e-commerce platforms where they will actually give you a URL and that's where you can add that URL and that sets a link and the good thing often about these Sol uh these these Solutions is

that there will be a live link between your e-commerce platform and your Facebook shop that means when there is changes in your product catalog in your e-commerce platform it will automatically be uploaded in your Facebook Commerce data source or your Facebook Commerce catalog right back to the overview so let's look at how you can edit your shop now Remember the recent store changes yeah so in most markets you can no longer create a new shop but you can edit an existing shop and in some markets where there is the inapp checkout functionality like in the

US you will still be able to create new shops and manage your shops so let's click here on shops and here you see the shop that I have yep and it's um here I can see the live shop so here you see how the Sho the Shop looks like yep so um I can look at the products and I can look at the categories I can search within the shop here you see a version history yep or I can close this and I can here I can edit my shop I can edit the layout of

the shop and I can edit the settings of the shop so here you see the homepage P I can look at collections I can optimize the layout I can add banners for offers I can add the Carousel of um of products or collections to the Carousel and here I can have suggestions for you yeah or a dynamic product and that serves the product that is relevant for the customer yep but remember this is going to scale down in theut future yeah you will no longer be able to see a shop and actually on most sort

of Facebook pages you already see that many Facebook pages have already removed the shop because of the limited functionalities that you Have these days okay so that is the shop that you can um edit in the layout and here in the settings you can addit the visibility the inventory the website content the categories yep and um again lots of stuff that you can uh can manage here the final thing we want to do in the Facebook Commerce is to see how we can do a promotion yep and if we go back to the Commerce manager

and the um the Dashbo Board of the Commerce manager we can click here on promotions and here you see offers and this is where we can create offers and we can see an overview of our active offers our scheduled offers and offers that expired so let's have a look at the create offer functionality click on this and here you can see your offer category so I can have an amount of I can do a sale I can do a free shipping I can do a buy product X and get product y Here's the name of

your offer and here you can see the different if you want to use a promo code if you don't want to use a promo code then you tick this or you can get a CO a code that people have to enter and here you see the summary of the offer so we're going to give the name of the offer is uh spring promotion yep no other changes it's it's an automatic yes so no other details up here to enter here we do the type are we doing a percentage of or a flat amount So let's

say we're doing a 20% discount uh here you can select your products we can say apply to the entire shop or select some specific products I'm going to do it for the entire shop and then I can do include products that already have a sales price or I canot include the offer applies only once per item or I can say let's do it per order here you see what the offer would look like yep and here you can set the start date and The end date of your offer if I'm happy with all these settings

I can then click here create offer and then the offer will be live on my shop okay here is the summer uh sorry here's the um the summary so the offer is being created it gives you some some tips so you can feature the offer in the shop there's the offer details yeah the discount ID the visibility the start date we haven't specified an end date yeah for all the Customers we can look at the customers the product and then we see it's for all products and then if we're happy with this we'll just click

cancel yeah so that concludes the um the the promotion and you see how simple it is to add a promotion so now let's look at the last section I want to cover in the Commerce manager and that is the advertising that you can schedule in the Commerce manager now let's talk about Advantage Plus you may have heard me talking about that Earlier in this video where it talks about the um uh the changes that Facebook announced in 2023 in the Commerce manager so what are Advantage Plus catalog ads they have been launched on August the

15th in 2023 for e-commerce and real retail advertisers really helping them enhance the ad efficiency so the Advantage Plus ads they use Ai and machine learning where they automatically sort of create up to 150 creative combinations of the ad so It eliminates manual steps in the ad creation allowing advertisers to learn much more efficiently how which ads work and which ads don't work and how to maximize their budget efficiently so the roll out of Advantage Plus provides advertisers with new and innovative ways to optimize campaigns and thereby you can get fantastic new insights that can

help in develop in your advertising strategies small businesses will also be able to use Advantage Plus creative and Advantage Plus audience to create ads through their Facebook page so it's not just through the Commerce manager but small businesses can take advantage of it as well so it's about creating a personalized audience based on your page detail and automatically adjust over time to help you reach more and relevant customers for your um for your ads so here you can see the what you can do so if you want to get started with Advantage catalog ads so

you can add Your product you can set up tracking through a pixel and then you can create your ad and if I click on create ad you want to know which ad account you would like to advertise with and then you select the in this case the Riad for Russia and then that takes you to your advertising setup and this basically is a um a subset of the uh the Facebook or The Meta advertising platform that we will go through in a minute once we've concluded the Commerce manager section Yep so that's um what I

want to say about the ads and then finally let's look at the insights so here in the insights you can get date dat details knowledge information about your catalog your performance your audiences your tagged content you can get in details about awareness and there is the helicopter overview of your shop performance as well well we had very little activity in our shop because yeah we have a very basically no real shop in This Facebook account but here again you will get all the details about your shop if you have a full operating shop within the

Commerce manager right that concludes the Commerce manager so now let's look at the advertising on Instagram and Facebook that you can manage through the meta business suite and we'll go there by various ways you can go into the advertising yeah so Facebook and or meta is very key To get you to advertise yeah so you see in your feeds you see posts that you can boost um here on the um the the basic menu you go into advertising here if you click on the all tools you can go to ads and these are all subsections

of what you can do in the advertising if you really want to go to the full advertising platform of meta you click here on ads manager this is the dashboard of your um account in The Meta business Suite when It comes to advertising you can see if there are problems with your advertising account there is the payment method that you can set you can even create a Facebook page from here you can verify your email address and um here you have access to the ads manager menu as well and this is where you can have

an overview of your campaigns there is your ads reporting very important section is the audiences that you can create within your ads manager and Target various Audiences with your ads there is in uh billing and payments and your ad account setting and here is an overview to all the tools in the ad manager yeah business settings SC the integration with the Commerce Center and lots of other stuff when it comes to your your ads in Facebook and Instagram so let's go to the campaigns yeah what we want to do is to show you the powerful

features in this demo of the ads manager when it comes to Creating an ad in Facebook and in Instagram yeah in this video to take you through the entire ads manager that would be um too long we'll do a separate video on that but here I just want to give you a quick highlight on how easy it is to create a new campaign so here you see the current campaigns that I have yep so now I'm not running any campaigns they're all in draft mode but here you see the typical structure for a payperclick advertising

campaign you Have campaigns under campaigns you have ad sets and under ad sets you have ads and the ads they inherit the settings of the adsets and the adsets inherit the settings of the campaign so in the campaigns you would set your budget in the adsets you would set your targeting and here are the specific ads so it's all related to each other but it's a multi-dimensional approach in updating and managing your advertising campaigns In um in meta so let's create a new campaign and then you'll see how it develops so we want first to

look at the campaign objective yeah so based on what the objective is for your campaign meta will come back to you with the ideal settings for that particular objective so it could be lead generation it could be engagement it could be driving traffic like sending people to a destination like your website or an app or your Instagram profile great for Getting link clicks landing page views Etc so let's click on traffic and here I'm going to continue so now it's going to ask me a number of questions yes so and I just have to go

through those questions when it comes for the campaign when it comes to the ad set and when it comes to the ad yeah so we have the campaign name we have the special ad categories if you want to do yeah so there are special categories that Facebook or meta wants to know About whether it's related to credit employment social issues elections yeah because there may be different requirements this was sort of set up after the um I think it were the 2018 elections in the US and the brexit um El sort of um uh poll

uh on how advertising was kind of abused to reach audiences with kind of false information so now when you do advertise for social issues and elections or politics then there are very specific Requirements yeah but we say there not applicable here we go to the campaign details yeah I can edit this the buying type is an auction so the highest bidder with the best quality ad will get the best position for the ad you can do you can change this as well uh you can do by auction or by reservation but that is where you

will have to pay more yep and then here's the campaign objective that we've set at the beginning of the process which is objective of traffic Yeah you can then set do you want to do testing for your ad yep and you will let Facebook create different versions of your ad and then it will run the different versions and it will look at what ad will give the best performance and do you want to make it an advanced campaign budget yes so it will distribute your budget across current currently delivering ad sets to get more results

yeah but I'm going to leave that off and I'm going to click to Next so that's my campaign settings we're then going to the ads set and in the ad set you're going to look at your conversion location would that be your website or a landing page an app on messenger or your Instagram profile so let's send traffic to my website yep and then here you see your estimated daily results how many people you will reach and how many link clicks I'm going to set the performance goal I want to maximize the number of Clicks

yeah what would I want to do yeah to spend what do I want to spend basically I can say I'm going to spend let's say [Music] um1 doll or one pound in this case per result call I can have more options here I can say different bit strategies that I can have yeah I can say what is the maximum spend or what is the cost per result call what am I prepared to spend per kind of um click as it were yeah I'm Going to leave at that and here you have Dynamic creative yeah I

can also leave this blank by the way because I have my budget setting further down below so Dynamic creative I would just provide creative elements such as images and headlines and then meta will automatically generate the perfect ad for you a very interesting um process um I'm going to leave it off for now because I want to show you how an ad may Look like and how you can develop that so my daily budget I'm setting at at 20 a day yeah here's the start date and I can set an end date yeah so I'm

going to set the star date a bit further yeah because I don't want it to start and send a tar date don't need to send an end date yep and here here is the budget scheduling you can now schedule budget and greases on certain days I'm not going to do that at the start of the campaign because I want Facebook or meta In this case decide what works best for me yep so and then ad scheduling I can specify but again I'm going to run all the ads at the same time and then here you

have your audience controls so this is set criteria for where ADS can be delivered so this is we have sort of location we have age we can look at existing custom audiences that we have created over time I can look at audience suggestions yep so um so that is part of the Advantage Plus audience that I Created that I discussed with you earlier yep and here you have your placements and there is let meta decide for you where your ad is going to be shown or you can decide for manual placement yep and then is

the more placement you select the better it is yeah but we let the Advance Plus yeah show more options here there's brand safety and suitability pro for instance prevent your ads from appearing near content that's not conducive to your Brand for instance if you are a holiday destination and you advertise on Facebook you don't want to be shown um next to an article or a a post about um about an airline disaster yes so we're going to hide these options manual placements I also want you to be aware where you can select which platforms do

you want to advertise on Facebook Facebook's Audience Network on Instagram or on messenger shop is no longer available we talked about that yep and Here you go then in your ads so this is the placement of the ads where do you want to show your ads in the feeds in the stories in stream ads the search results in messages but again we'll let Facebook or meta deite on all of this okay so I'm going back to Advantage Plus placement where you use Facebook's artificial intelligence and machine learning to give you the best placements based on

meta understanding of your um your audience So click next yep and then is um we're going to go to the ad yeah so Facebook suggest make a carousel ad yeah so here we go into the um the ad creation so the Facebook page that we're going to base this on is let me have a look R for Russia yeah we're going to manually upload creatives or we can get it from the catalog yeah and here you see your preview these are the products for my catalog yeah so I'm just going to leave It for this

product for now yes so you're going to look at the format I wanted a carousel now I have two products in my Carousel so they should probably come up now yeah so um so here here's the second product no so but that's how it would look like or you can do a collection you can do multi Advertiser ads so and I can um have the catalog for the ad creative as I said could be a product set multiple products I can make Carousel Cards as well yeah I can turn it in a slideshow lots and

lots of opportunities and here you have your headline and your description yeah so the headline is carpet I can take that out I can say um spring promotion sort of Atlas Mountains carpet yeah so that should now be added here here under the um the ad and here you see shop now button I can add a description that will show up at the uh The top describe your link which would be fantastic handmade carpets from the bers in the Atlas Mountains let's see yeah on bigger ads you see that that would show up here at

the um the front so yep and then you are um basically having your primary text let me have a look I think that is actually the text that I wanted up Here let me have a look at that there it is yeah so that is the text that I wanted there and here the call to action that would be shop now but I have a whole range of call to actions yeah so keep that as shop now then where do I drive people to I drive them to my shop and that is the website do

I want to build a URL par parameter so I can track my campaign in the uh in in analytics yeah I'm not going to set it Up I can choose an app if I want to so lots of stuff that I can do here I can set up the tracking through the r pixel I can select the pixel I'm not going to go into those details and here is the URL parameter that I want to build for the tracking but here is the basic version of my ad yeah and now it's a matter of pressing

publish and then the next thing that will happen that Facebook will look at the ad they will evaluate the ad and once they approve The ad yeah then the campaign will go live yep so here's the business location and currency I'm just clicking next let the payment information they still need my credit card details I don't want to do that yeah so I'm not going to give them the details so I want to skip that so I'm not going to publish this campaign for now but at least it gives you an overview of how to

create a campaign in the flow of campaign ad set and AD there's a lot more to it Obviously but at least this gives you a high level overview so if that is on the campaign setting there are two more important areas that is your audience creation so you can create separate audiences that you can then add as an audience for your ad campaign yes so if you click create you can create a custom audiences a lookalike audience audience or what we say a saved audience yeah if I click on Saved audience what you're going to

do you can specify the audience With the name yeah and by the location but you can then do a detail targeting based on demographics interests or behaviors so I can just click here let's say somebody who is excited about travel yeah so could be frequent Travelers yeah and there's a whole range of things that you can add here and in your um your audience and you will see that it will sort of impact your audience size as well so you can do by Behavior yeah or by uh by interest so um And there's a whole

sort of let's say I want to do California here so I can California place people who are either interested there yeah so I can Target by location as well if I want so this is the really powerful um aspect of payperclick campaigns on meta and also on Google yeah on the targeting so I'm going to cancel this I can also create an audience we say a custom audience and this is these are audiences based on People who have done a specific behavior like visiting your website and this is what we call the retargeting so Facebook

allows you to Target people who have visited your website a particular page which means the next day they could get an advert of your Facebook ad of the the product that they saw on your website so it's all to do with the retargeting and the pixel marketing now I'm not going to go into that because that's beyond the scope of this video but this is where You would set that all up okay and then of course within your advertising you have your ads reporting section as well where you can look at the account name yeah

for the um yeah you can look at reach Impressions frequency amount spent and attribution setting now I have got any campaigns running so I don't see any details here yeah also because the period is but let's say if we can select um let me have a look let's say No I haven't run any Facebook campaigns on this campaign so I can't show you any data but this is where you can create your advertising reports where you can select all these breakdowns and bring them into your report good that's it on the Facebook and Instagram ads

and what we're going to do now is move to the next demo the final demo of this series which is everything to do with the meta Insights to access the insights in The Meta business Suite you go to the main dashboard and you click on all tools and you scroll down in analyze and Reporting so you have your specific ads reporting you can create tests like experiments yeah that you can get reports on you can get traffic analysis yeah so um Trends are related to the Facebook Impressions and usage of the website or app and

you can go into the Insight section where you learn about um About it your your Facebook page and about trends and activities and engagement around your activities on Instagram and on Facebook so here you see the summary your last week in review so you see the reach from last week on my Facebook and Instagram the total for this week your messaging activity how you're uh progressing towards goals that you've specified like increase reach for instance and here you see your activ ity the content that we placed and how and If we did any advertisement so

that is sort of your high level summary if you click here on view all insights you're going to your dashboard yeah so let's start and have a look at this dashboard this is where you get a very detailed breakdown into your audiences yeah so you can understand your audience's characteristics and behaviors and you can develop your content strategies for a more personalized and engaging customer Experience so let's look at the most important reports here on your dashboard you get performance information on content interaction on reach on followers link clicks and minutes viewed of um your

page and you scroll down you can see advertising what you've done or what others have done and your post frequency this is where you can help you what you should do to grow your uh your reach and obviously Facebook will say hey you need to start advertising and Post more so boost for reach takes you straight into the advertising or create post takes you to your uh your content and your post and scheduling section Within uh The Meta business Suite so very important here and that is the most important report in your uh Insight which

is your audience report which is your content report and your performance report yeah so let's have a look at these three reports and see what we get if I look at Audience here again you can go straight into advertising or creating a post but what you want to have here want to look at is how did my followers grow yeah and how did on both Facebook and on Instagram yeah what are the most important cities where people are from yeah that are um following our page what are the top countries yeah so lots of information

you get here and then the age and the Gender so that's your current audience it gives you potential audience where what you can get yeah the top cities top countries top other pages that you can learn from yeah so great information that you can get here on your audience that you are interacting with if we then look at your content yeah to me this is probably the most important section of your meta insights here you see what content works and what Doesn't work yeah for your Facebook post your stories and your Instagram posts and stories

whether those posts are photos or videos or text Post Yeah so here you have your high level overview of and you can select for Facebook or Instagram you see the reach and the engagement but the real spicy details you can find under content here you can see every post and story and video that you did yeah and you can see here what is the title what is the date published And what else you can see here is information about reach and Impressions and further details that you get yeah so and this makes it so exciting

because here you can see which posts have the highest engagement levels like reac questions like comments and shares and you can order these from high to low so I can now see what post has been my most engaging post when it comes to reactions in the last 28 days I can say make that in the last 90 Days yeah I can now see what has been my most popular post over the last 90 days when it comes to reaction and comments and share and the nice thing then is by clicking on that post you see

what the post was about and then you can say hey if that post worked then can we make the other post similar to this post because for this post we know that that post Works yep so very useful information you can get here about your content and use that to your advantage Yes so we looked at the audience we looked at the content so now let's look at the performance of the videos and the reals again I can see your summary I can also go down straight into the details yep and here you see total

minutes of Feud um compared to the previous period you see what is organic what is paid and again what were your most the most popular posts when it comes to minutes viewed yeah for the the period that you Selected so here in the send some final details about your audience yeah for your your videos and the retentions now we haven't got any earnings on videos so that kind of summarizes everything there is to know about the insites a fantastic pool of data that you can use to kind of look at Trends yeah so you can

kind of predict of what is going to happen and you can stay ahead of the curve with what you learn from your meta insights so very Useful and um take this uh information and turn that into your advantage by creating better posts targeting better a a es and thereby getting better results so let's start by understanding what is email marketing at its score email marketing is the art of leveraging email communication to connect with the targeted audience and achieving marketing goals whether it's promoting products sharing valuable content or nurturing customer relationships email Marketing offers a

direct and personal channel for businesses to engage with their Audience by building and managing an email list crafting relevant and engaging content and analyzing data to refine strategies business can drive conversion boost brand awareness and Foster long-term Customer Loyalty with its versatility and Effectiveness email marketing remains a Cornerstone of digital marketing strategies providing businesses with the powerful tool to Reach Their audience in an increasingly crowded online landscape email marketers are always high in demand and may grab a high paying career an email marketing manager may earn up to 16 lakh rupees per per anom email

marketing is the need for all businesses trying to get hold online some big giants hiring for email marketers include Amazon HubSpot Salesforce Shopify Facebook and Linkedin so let's understand benefits of email marketing for business growth here are Some benefits of email marketing when you consider choosing it for business growth improving sales email marketing enables businesses to promote products or Services directly to their audience driving sales through targeted offers promotions and exclusive deals derived right to their inbox increase leads by offering valuable contents or incentives in exchange of email signups businesses can effectively grow their email

list nurturing leads and converting them into Customers over time through strategic email campaigns communicate with audience email marketing provides a direct and personalized channel for businesses to communicate with their audience keeping them informed about new Products Company updates or upcoming events generates web traffic through compelling email content and strategically placed call to actions businesses can drive traffic to their websites blog post or landing pages Increasing engagement and conversions targeting the Right audience with Advanced segmentation and targeting capabilities businesses can ensure that their email messages reach to the most relevant audience segments targeting the Right audience

with Advanced segmentation and targeting capabilities businesses can ensure that their email messages reached the most relevant audience segments at the optimal time maximizing the chances of Engagement and Conversion reduce cost effective campaigns compared to traditional marketing channels email marketing offers a high return of investment with relatively low cost allowing businesses to create and execute effective campaigns without Breaking the Bank owning media and contact list unlike social media platforms or advertising networks businesses have full control over the email marketing assets including their contact list and content Distribution providing greater autonomy and flexibility increasing brand awareness consistent

and engaging email communication helps businesses to reinforce their brand identity and messaging increasing awareness among Their audience and fostering brand recognition over the time creating personalized content email marketing allows businesses to tailor their messages and content based on their preferences behaviors and interests of Individual subscribers delivering a personalized experience that resonates with recipient and drive engagement collecting feedback and surveys email marketing provides a valuable platform for businesses to gather feedback from Their audience through surveys polls or feedback forms enabling them to gain insights improve products or services and enhance customer satisfaction so let's start by

knowing top email marketing strategies for 2024 on number One we have is personalized email content personalized email content in subject lines and body content instead of generic subject lines personalize them based on subscriber preference or behavior use Dynamic content to tailor the email body to each recipient's interest or past interactions with your brand next is audience segmentation segment your email list based on demographics purchase history engagement level or any Other relevant criteria create targeted campaigns for each segment delivering content and offers that resonate with their specific needs and preferences automate email campaigns set up an

automated email sequence triggered by subscriber actions or Milestones such as welcome emails abandon card reminders or post purchase follow-ups use email automation tools to streamline the process and ensure timely delivery of relevant messages track important email Metrics monitor key email metrics such as open rates click-through rates conversion rates and revenue generated use email analytic tools to gain insights into subscriber behavior and campaign performance allowing you to make data driven decisions and optimize your email strategy accordingly send emails strategically determine the optimal timing and frequency for sending emails based on your audience preferences and behaviors experiment

With different send times and days of week to identify the most effective sending schedules for your target audience AB test test different elements on your email campaign such as subject lines ctas or email copy to determine what resonates best with your audience split your email list into random segments and send variations of your campaigns to each engagement then analyze the result to identify the winning variation last but not the least Levage seasonality tailor your email content and promotions to align with seasonal events holidays or Trends relevant to your audience incorporate seasonal themes imagery and offers

to make your email timely and engaging driving increased engagement and conversions by implementing these strategies you can create more personalized targeted and effective email campaigns that resonate with your audience and drive better results for Your business so what is lead generation a lead is just someone who has shown interest in your business in simple terms anyone who has shared their contact details with you for example to join a webinar get a free guide or subscribe to a newsletter is considered as a lead this is because they have interacted with their Business website and allowed you

to reach out to them now lead generation is the process of attracting and collecting information From potential customers who have shown interest in your products or Services it involves strategies and activities to capture the attention of individuals who may be interested in what your business offers the goal is to turn these interested individuals or leads to customers by nuturing the relationship and guiding through the sales funnel lead generation methods can include various marketing efforts the aim is to build a pool of potential customers that Can be further engaged and converted into loyal clients for your

business so this was about lead generation now let's understand the process of lead generation so lead generation involves multiple steps this process guides potential customers from initial interest to becoming a valuable leads for business growth first one is research before attempting to gather leads it's crucial to gather as much information about your target audience Understand not only who they are but also their location priorities and especially their immediate challenges next one is creating your personal personas creating customer personas can be helpful outlining typical customer details like demographics budget and requirements consider factors like social habits

professional background Etc after identifying your target audience pinpoint where they usually engage do they use Facebook actively or Are they more responsive to email communication what sets apart your product or service from theirs and importantly what makes your Superior so these all things you'll have to take care about next one is create great content yes at this point you should be aware of the problems your product solves for potential customers utilize the knowledge to make content that addresses those issues consider the platform you're using as it impacts the Type of content you can share for

instance videos are effective on social media but you cannot include directly them into the mail so if your audience is on Twitter keep in mind that long blogs might need to be linked or shortened always prioritize providing value ensuring each piece of content serves a particular purpose all right now the next one is lead generation database you might have the best potential customers but it won't help Unless you manage them properly it's essential to set up a database to keep track of and analyze sort and group your potential customers consider using an automated CRM system

to make this process much easier these systems often let you categorize leads by type and the level of Interest this helps your sales team go through their list more effectively so this was about the process of lead generation now let's have a look at its Strategies all right so lead generation strategies so first one on the list is create landing pages that are straightforward create simple and easy to understand landing pages choose straightforward designs that focus on Clarity use plain language to deliver your message so visitors quickly understand without getting confused get rid of any

unne Neary complications to make their experience smooth and user friendly pick a clean layout without Extra things that might distract make sure to have a clear call to action to guide visitors effectively embracing Simplicity creates a friendly online space makes users more engaged and leaving a positive impression the main aim is to make information easy to understand for everyone no matter their level of knowledge all right now the next one is craft more effective advertisement so this is the second strategy so make your ads better by Creating interesting content that people can easily understand use

simple words and attractive pictures to share your message talk about the most important good things your product or service offers don't make it too complicated or include too much information your ad should be clear and easy to get even if someone just looks at it quickly try different versions of your ad to see what people like best listen to what customers say and make changes if needed A good ad makes its Point quickly and stays in people's mind keep it clear and related to what people care about to make your ads work better all right

now coming to the next one that is generate plenty of opportunities for optins yes create lot of chances for people to sign up on your website use webinars free reports and live demos to get users interested don't just stick to a couple of signups options turn every blog post into a chance for people to Join give away things like recipes PDF versions of blog post worksheets and resource guides move the signup box from the sidebar and use popups to grab attention make users decide by using clear popup messages the idea is to offer many appealing

opportunities for people to connect with content and offerings this helps more people to get involved and expand your potential audience all right now coming to the next one which is remarketing Remarketing lets you reconnect with website visitors across the Internet by tagging users you can reappear in various online spaces like email YouTube and Google this strategy enhances the impact of your overall marketing effort such as content and social media marketing it brings your startup back to the attenion of the potential customers reinforcing your band presence in essence remarketing acts as a friendly reminder ensuring that

your audience Doesn't forget about your products or Services while they engage in their online activities it's an effective way to stay on the radar and maximize the impact of your marketing Endeavors all right so the next one is Gmail ads so Gmail ads offer a important way to connect with your desired audience particularly advantageous for SAS startups these ads provide a unique opportunity to engage with a highly valuable demographics your competitors Customers through Gmail ads you can precisely aim your AdWords campaign and Shing it reaches individuals who actively receive emails from your competitors this target

approach grants you direct access to a pool of potential customers already familiar with the comparable products increasing the likelihood of converting them it's a strategic way to tap into a readymade market leveraging the power of competition to expand your reach and Potentially your users of similar services to explore what your startup has to offer all right the next one on the list is free trials so many individuals hesitate to share their email addresses fearing unwanted spam this possess a challenge for businesses to address this concern offering something valuable in exchange for contact information is a

key utilize risk free trials or discount codes as portent tools to overcome sales Obstacles once prospects experience your product or service retarget them with ending offers to boost conversions providing a free gift a coupon or the opportunity to test your product can significantly increase the number of people willing to share their information this approach not only captures leads but also builds trust and increases the likelihood of turning potential customers into satisfied ones first thing first what is affiliate Marketing affiliate marketing is a performance-based marketing strategy where individuals or businesses known as Affiliates earn a commission

by promoting others people's or company's products when a sale is made through Affiliates unique link they receive a percentage of the revenue imagine it as a partnership with individuals or businesses called Affiliates becomes a brand Advocates and earn a commission for every sucess successful sale they Contribute to it's a win-win scenario the affiliate earns a percentage of the revenue and the company gains a new customer now let's talk about finding your affiliate Niche your Niche is essentially the specialized Market or area of interest you will be focusing on whether it's health and wellness and technology

or lifestyle finding a niche that aligns with your interest and expertise is Paramount this targeted approach not only enhances your Credibility but also ensures that your promotional efforts resonate with your audience research trending products and industries and consider the audience you want to Target this helps you narrow down your options and find a niche that's resonates with you and your potential customers now the next step is joining an affiliate program once you have pinpointed your Niche the next step is to join an affiliate program there are various affiliate networks and Individual companies programs to choose

from so now let's do a demo let's navigate to Google and let's type so first of all uh whatsoever affiliate marketing whatsoever company you want to do affiliate marketing for all you have to do just type the name of that company and then the affiliate program so let's say I want to do affiliate marketing for a company called Nike I'll type Nike affiliate program all right so as you can see what Is the Nike affiliate program so we'll click on this and let's see so here as you can see what is the Nike affiliate program

they have explained after that apply Now button is there FAQs if you have any questions regarding FAQs then you can go through it like what are the benefits of Nike's affiliate program once you have accepted into Nike's affiliate program you can benefit from the following books earn up to 11% Commission on all valid sales 30-day cookie period now what is Cookie period now what is tracking time or frequency in affiliate marketing tracking time or frequency means keeping an eye on how people engage with ads or click on links this helps marketers understand which times are

most effective for their promotions by studying these patterns they can improve their strategies focusing on when people are most active this way Affiliates can make their campaigns work better Targeting the right times and getting more values for their efforts it's like figuring out the best moments to show ads so that more people notice and respond to them now what is Cookie duration so in affiliate marketing a cookie is a small piece of data stored on a user's device after clicking an affiliate link cookie duration specifies how long this information remains on the user's device example

a product has a cookie duration of 60 days if someone Clicks your affiliate link a cookie is stored on their device if they make a purchase within the next 60 days you receive a commission all right then full range of category specific affiliate banners etc etc etc now there is requirements like who can become a Nike affiliate partner so so all of these companies have their own requirements so we have partnered and establish websites including Sports sites fashion clothing shoe sites news sites health and fitness Sites true content sites and bloggers Etc so if you

fall under the category of any of these then you can do affiliate marketing for Nike all right how will my customer benefit from me joining Nike affiliate program so these are the benefits that you'll get all right now if you want to do or join this program you can click on apply now all right now you can read all these key reasons to start promoting IE today and then you can do if you have already have an Account at AV then you can log in and join program otherwise you'll have to sign up and join

the program so let's click on sign up and join so here we'll not be showing how to do the complete process but you can go through all of these and do the thing so there they have written are you an Instagram influencer great news we have made a joining aen even easier if you are Instagram influencer then you can click on this sign up here button otherwise Join aan is there so let's click on join aan and there you have to put the company name tax residency first name last name and the complete details after

filling all these details you will be you can see promotional type promotional space verification after completing this you will be provided a affiliate link so so that you can use whatsoever whereever you want to use in your blogging sites Etc so this is how you can do affiliate marketing in Nike once you have approved Into the affiliate program you can usually log in to your affiliate dashboard there you will find a section where you can search for the products you want to promote after selecting a product the system will generate a unique affiliate link for

you this link contains a special tracking code that identifies you as the affiliate use the affiliate link once you have your affiliate link you can use it to promote the product through various channels as Your website blog social media or email marketing when someone clicks on your affiliate link and makes a purchase the system tracks the sales back to you and you can earn a commission so all right now let's do affiliate marketing for my protein another V protein brand very famous it is so we can type my protein affiliate program all right so here's

the link became an affiliate you can click on that all right as we can see here want To become a my protein influencer the my protein influencer programming is an easy way to monetize your website the benefits as we can see the benefits can go as high as 8% Commission on all sales that you are drive through the via the website you'll also benefit with exclusive affiliate promotions and the cookie period is 30 days cookies so so if you will make a purchase in the next 30 days you will get benefit out of it you'll

get a commission now uh we'll Support you along the way all right apply now so as you can see we want to partner with the best people in the fitness space while introducing more customer to our great brand we look forward to working with you please ensure you fulfill this conditions found here so again as I told every company has their own conditions or requirements so my has their own requirements so we'll click on here so as you can see Influencer and Affiliated Partners so they have mentioned the benefits 8% commission 30-day cookie period inh

house affiliate team to respond to request Etc so now the thing is approval if you have a social media profile with over 10,000 followers and would like to work as an influencer please email to this email account to assist you with the query please include all the links of your social media profiles and an explanation as to why you think you Would be a great fit for team my protein we do have strict approval process and we so they have clearly mentioned we do have strict approval process and we will make a decision based on

multiple factors most importantly whether or not your profiles are brand aligned with my protein so these are the conditions they have put on if you fulfill all the conditions and then only they can go forward with your program or your marketing affiliate marketing and these Are the FAQs terms and condition then now there is no apply button to directly apply for this affiliate program you'll have to mail yourself and what all things what all influencer marketing you do and which kind of influencers are you if you have 10,000 plus followers then only you can mail

to this person or this team and let them know and attach the links they have asked for then only they can uh go forward with your program so this was about how you can become an Affiliate marketer for my protein now let's do another one click Bank affiliate program all right as you can see Affiliates all right so ClickBank is over 10,000 Affiliates worldwide choose ClickBank as their preferred market place and for a good reason we have paid 6.1 million in commissions on time for more than 25 years so they have written in this so

start here we'll click on that I think we have to login as well But let's just do this first let's customize your ClickBank experience please select the primary reason you're signing in so I'm new to all this and not sure I want to promote ClickBank I I have a product I want to sell on ClickBank I'm just creating a new nickname and others so let's select the first one I'm new to all of this then no problem you you at the right place and we're excited to help you okay let's go what is the biggest

Factor motivating You to explore affiliate marketing so they have given four options again earn extra income quit my day and be my own boss turn my passion into career and others so let's write earn extra income do you currently have traffic or audience to promote yes I have if you have you can select this otherwise you can select no I do not have a consistent traffic all right so how do you plan on generating traffic so let's just click on YouTube first All right select all of the ClickBank tools you would be interested in using

let's say email marketing tool okay how did you hear about us so let's say YouTube video last question what is the email address would you like to use for this new account so you have to type your email address and then you can go forward with it so you can also log in after logging in they'll be telling you or guiding you through how to the Complete signin process and then you can proceed with that so this is how you can do affiliate marketing at ClickBank first you'll have to sign in and then you can

proceed with further you can also and make sure to read the requirements and the commission you'll get from each and every company or a product now let's talk about the platforms to promote affiliate links so the platforms where you can effectively promote your affiliate products social Social media platforms like Instagram Facebook and Twitter are great for reaching a broad audience additionally content platform such as YouTube and blogging sites allow you to create valuable content and drive traffic to your affiliate links don't forget about forums like Cura where you can engage with potential customers and provide

helpful recommendations so now let's navigate to Google and let's type Q now we'll click on this all right continue with Google all right so here it is Cur so here you can also promote the affiliate links because there's a traffic over here as well so all you have to do is to just select the category which you want to promote let's just say let's just say we are promoting a v protein brand you are promoting a v protein brand so we'll click on this and we can also type here best W routine Etc And you'll

get the questions similarly like what is the best way protein brands in India what is the best W brand for building muscles etc etc so you can answer these questions by clicking on this and by answering these questions you can also attach a link and make sure that the information you share in Cur will be like proper information and you have use that product personally then only you can recommend because then only you'll be your audience will be attached With you because it's a relationship that you will build then only they'll trust you so you

can do that like that like multiple questions are there you can answer each and every questions and attach the affiliate link of that particular product this is also a way as you can see if you click on questions and these are the questions some people have used as well I think and they have mentioned so this is a great way for promoting or doing the affiliate Marketing you can do like this as well a lot of people do like this another way is through YouTube whether you're building a website YouTube channel or any other platform

it's crucial to acknowledge that you must reveal the use of affiliate links the Federal Trade Commission that is FTC mandates transparency when earning income through endorsements emphasizing the importance of openly disclosing such affiliations so as I said YouTube is a great way of Promoting or doing affiliate marketing so let's take the same example examp again best way protein we'll be taking this example only so as you can see there are multiple influencers out there and let's just select this video so you can promote or like do affiliate marketing in videos in your own videos because

a lot of traffic after Google comes to YouTube and the traffic you can navigate that traffic yeah so you can navigate that Traffic to your affiliate link so as we can see this guy has attached an affiliate link and also get up to 40% on this protein powder so you can click on this and he can get a commission out of it and make sure that the product you are promoting or doing the affiliate marketing is the right product and then only you can build a relationship with your audiences so as you can see this

guy has done that so you can do that and This guy has like 340,000 views and let's say if he's getting 2,000 or 3,000 clicks on this protein by suggesting them so he'll get the commission a lot of commission from that so this is a nice way of promoting or doing the affiliate marketing and this is how this is a great way in fact this is the best way I would say to do the affiliate marketing because it is quite easy so he's basically navigating that views or that traffic to the affiliate link so This

is the another best way to promote your or do the affiliate marketing so in this video we will cover what is the role of digital marketing agency services offered by digital marketing agencies after that we will discuss how to set up a digital marketing agency with 0 so without further Ado let's start with the first topic which is what is the role of digital marketing agency so a digital marketing agency is like a friendly guide for businesses navigating The online world picture them as your trusty companions in promoting your products or services on the internet

their job is to make your business Shine by creating catchy ads making sure your website pops up when people search for things and keeping the social media Vibes Lively they also analyze data to see what's working and what's not so they can make changes to improve the results digital marketing agencies help business connect with customers in the Digital world where many people spend a lot of their time they can also help with things like search engine optimization and Emil marketing and creating content like videos or blog post overall the agency's job is to help businesses

get noticed and grow their customer base using the internet all right so this was about what is the role of digital marketing agency now let's understand the services offered by digital marketing agencies so a digital Marketing agency provide a range of essential services to boost your online presence and connect with customers effectively so let's start with the first one which is web design or website design so digital marketing agencies can help create a good-look and easy to use website for your business now at number two we have search engine optimization so they can make sure

your website shows up higher in Google search results so More people can find it at number three we have web development so this means they can build new features for your website or make it work better so next service is email marketing so these agencies help you send out emails to your customers to let them know about your products and special offers the next agency would be social media marketing so these agencies can manage your business social media accounts and create posts to get more people Interested in what you are selling the next is content

marketing this means they can help you create articles videos or other content to share online and attract more customers then at number seven we have payperclick management so they can help you set up ads online so that you own only pay when someone clicks on them which can help bring more people to your website these are the main services that digital marketing agencies offered to help businesses Promote themselves online and reach more customers all right so these were the services that were offered and now let's move on to the interesting part of this video which

is how to set up a digital marketing agency with $0 so the first step here would be start with market research so market research is crucial first step for any business including a digital marketing agency by understanding your target audience their needs and the demand for your services You can tailor your offerings to meet those needs effectively analyzing your competitors helps you identify what makes your agency unique and where you can stand out in the market to analyze your existing customer base to understand their demographics preferences and needs start with looking for industry Trends to

identify popular services and emerging demands in the market the next you can do is conduct surveys to gather direct feedback from Potential customers about their pain points and preferences after that you can develop buyas Persona which are fictional representation of Ideal customers to better understand and cater to the needs of your target audience next you can do is undertake comprehensive market research to comprehend your target audience their pain points and the demand for your chosen Services next is analyze competitors to identify Market gaps and Opportunities that can set your agency apart in the digital marketing

landscape all right so these were the things that you can do in market research so this was about doing the market research Next Step would be address legal requirements yes making sure your digital marketing agency follows the rules is super important when getting started this means officially setting up your business by registering it and picking a good name you have got to do things by The book to make sure your agency stays on the right right side of the law it's smart to get advice from legal experts to make sure you're following all the local

rules and also to create the contracts with your clients taking care of these legal things from the beginning helps build a strong foundation for your agency makes clients trust you and avoids problems down the road all right so once you're done with this then you can go forward and building a social Media presence so yeah building a social media presence on platforms like Facebook and Instagram is really important for businesses these platforms have lots of people using them every day so it's good way to reach potential customers by postponing interesting and engaging content business can

get people interested in what they have to offer they can also use paid advertising on these platforms to reach even more people this can help generate leads Which means finding the potential customers who are interested in what the business is selling by being active on Facebook and Instagram a business can build community of people who like and follow them which can lead to more sales and stronger connection with customers so paying attention to these platforms and building a strong presence there can really help the business to grow all right so once you have started building

a social media presence then you can Start with finding a niche when you're starting in digital marketing it's good idea to find a specific area that you're really good at this would be things like social media marketing making websites or helping business to show up in higher Google searches by focusing on one of these things you can become an expert in that area and stand out from other digital marketers for example if you're really good at making websites you can focus on that and become known for it When businesses need a new website they'll come

to you because they know you are the best at it the same goes for the other areas like social media marketing or helping businesses with their Google ads all right so this was about finding a niche now next you can do is create a website all right so first you can start by creating a website for your business this is like having an online store or office where people can come and learn about what you Do it's a bit of having a shop on the internet next you can create a logo of your business a

logo is like a special picture that represents your business you can use a free tool called canva to make a logo that looks nice and shows what your business is about after that you can use a free website builder called vix to actually make your website vix is like a tool that helps you put together all the parts of your website like pictures text and buttons without Needing to know how to code by doing these things you can have a nice looking website with a logo that represents your business and you can do it all

for free this can help your business look more professional and make it easier for people to find you online so once you are done with creating the website then you can attract leads with Organic advertising so attracting leads with Organic advertising means promoting your business without paying for ads instead You use things like social media making helpful content and improving your website so that it shows up higher in the Google searches for example on social media you can post interesting things about business that people will want to share with their friends with content marketing you

can create useful articles or videos that people will find their search for things related to your business and and with SEO you can make sure your website is set up in a way That makes it more likely to show up when people search for things you offer by using these methods you can attract people to your business without having to spend money on ads all right so this is how you can attract leads with Organic advertising now next step would be building networks so building networks means going to events seminars and workshops where you can

meet people who might want to use your service or who work in the same industry as you by Doing this you can make friends with other businesses and learn about the newest trends in digital marketing this can help you find new clients and also get tips from others in the same line of work so building network is a good way to make connections and stay up to date with what's happening in the digital marketing world all right so next step is content marketing so content marketing is like telling a good story to people who might

be interested in What you are selling so instead of just saying buy this you create helpful or interesting things like articles videos or pictures that help people want to see this can make people trust you more and see you as an expert in what you do it's like building a strong wall around your business to protect it and make it all stand out when you do content marketing you're not just trying to sell something right away you're trying to make people interested in what you do by giving them Something valuable this can bring more people

to your business without you having to chase after them it's like making a magnet that pulls customers to you instead of having to push hard to get their attention so content marketing is a smart way to show people that you know your stuff and to bring more customers to your business without being too pushy all right now the next step is gather feedback so Gathering feedback is an important part of running a business It means collecting comments reviews from a customers to understand what they like and what could be improved good firms Yelp and Google

my business are all places where customers can leave feedback about their experience with a business good firms is a platform where business can be reviewed and red by their customers helping other people decide if they want to use that business too Yelp is a website where people can find a review find and review local Businesses like restaurants or shops Google my business is a tool that lets business manage their online presence including customer reviews by gathering feedback on these platforms business can learn what they are doing and where they can make changes to better serve

their customers it's a way for business to listen to their customers and improve their products or Services based on what people are saying these were the steps to make a digital marketing agency Thanks for turning into today's video on setting up a digital marketing agency with $0 in 2024 we hope you found the information valuable and inspired iring remember with determination and creativity you can overcome Financial barriers and make your entrepreneur dreams reality we have broken down 10 marketing strategies bound to work in this digital age starting with the first one which is education marketing

education-based marketing is a potent Strategy for credibility by consistently offering Solutions and insights aligned to your expertise you automatically build a trust with your audience and this approach is focused on addressing their specific needs and desires not only establishes credibility but also Sparks curiosity about your products or Services once you have garnered interest transitioning your resonating audience into a community strengthens your influence creating a loyal following in A sense educational content and Community Building Synergy synergies to rapidly establish credibility and Foster lasting connections now moving ahead we have the second one which is about market

research avoid the frustration of mischarging your customers needs to embracing market research it's like having a practical crystal ball steering you away from guessing games and towards understanding your audience deeply market research not only unveils what Customers truly care about but also equips you to predict Trends before they become mainstream this invaluable skill keeps you you consistently at the Forefront ensuring you offer exactly what your customers want in the business World research isn't just about seeing what everyone else sees it's about thinking what nobody else has thought now moving ahead we have SEO or search

engine optimization think of SEO like highly skilled employee in the office Whom you want to be associated with why because much like attention a skilled employee attracts VIs in business is a valuable currency in fact it may be the most crucial one the key lies in being the first name customers encounter not the 10th moreover High search engine rankings not only enhance visibility but also bring about a sense of credibility it's a powerful statement that conveys trust me after all Google Places you at the top of their search engine because Everyone else recognizes your value

remember Google only loves you when everyone else does first now the next one in the list is social media in the digital age the question arises does your business truly exist if it's not on social media this isn't just a philosophical query it's a strategic imperative social media is the ultimate connector allowing you to stay engaged with your customers and showcase your br's personality and Charisma it's not Just about technology it's also about sociology and psychology a profound insight for a powerful online presence moving ahead we have email marketing email marketing is so far from

that just take a look at our overflowing inboxes the you've got a mail days may be a nostalgic reminder but the truth is email marketing holds a unique power that many other channels lack it enables the creation of valuable personal Touches at scale delivering a person Personalized experience that resonates with recipents after all who does not appreciate a personal touch now next ahead is community Forge lasting connections with your Target customers through Community marketing the second strategy set to thrive create a exclusive space be it on Facebook be it on WhatsApp telegram or a custom

app where those who resonate with your content can engage at a deeper level from events and podcast to group Discussions and meetups Foster meaningful relationships not just with you but with your business products services and brand this personalized approach ensures ongoing relationship nurturing with your dedicated Community moving ahead we have networking maximize your reach by joining at least two business networking organizations when engaging maintain a clear focus on marketing and lead generation for your business avoid getting sidetracked with Internal organizational growth remember your goal is leveraging their networks for businesses benefits stay committed to making

business referral networking a strategic part of your business and witness a steady flow of leads and inquiries for your products and services these Timeless strategies ensure success for micro small and medium Enterprise business owners in 2024 Embrace these Evergreen tactics and relish a year filled with leads and marketing success ESS now next ahead we have contests Elevate audience engagement and energy levels by captivating contests these not only boost participation with your brand but also Infuse a sense of fun and excitement into the engagement Dynamic tailor contest to match your brand Stone whether quizzes trivia or

Talent women competitions offer enticing rewards such as your products services or memberships to keep participants motivated leverage people's love participation and winning To enhance your brand connection this strategy centered on creating engagement stands out as a top tier approach for the year ahead moving ahead we have referrals unlock a Hidden Gem in marketing tap into your customers references many overlook this powerful strategy as a systematically reaching out to satisfied customers instead of pleading for referrals approach it as your entitlement to leverage their networks your ex existing happy Customers hold the key to a high probability

of success as referals from their boost a 66% High chance of conversion more than other marketing methods this unta strategy can be a GameChanger potentially rendering other marketing approaches unnecessary make the most out of your satisfied customers networks for unparallel marketing success now the last one in the list is pay for click to steal the spotlight and claim instant attention enter Payperclick advertising a fast track into the Forefront instant gratification is the name of this game eliminating waiting game Beyond speed it is the Precision of targeted traffic that elevates PPC profitability the strategy place your

content directly before your most coed prospects and customers precisely when they seek Solutions your business provides in the competitive business Arena advertising is the beacon that Ensures your us is seen and recognized in the words of wisdom doing business without advertising is like working in the void you know but others don't Embrace paperclick for a strategically and with that we have come to an end of this session on business marketing strategies so guys let's start with the top marketing strategies in 2024 the first strategy that we have all over here is video content so guys

as we all know that in 2024 the do dominance Of video content continues to ascend solidifying its status as the premium medium short form videos captivating audiences on social platforms showcases the medium's dynamic and engaging nature meanwhile long form video essays gain prominence for their ability to both educate and entertain offering a versatile and immersive experience as this technology evolves we all know that video's adaptability and ability to convey information in diverse format Ensures its unmatched appeal making it an indispensable tool for communication entertainment and education in the digital landscape the continual rise of video

in 2024 signifies its enduring influence and adaptability in ever evolving media landscape so this is one of the most prominent marketing strategy that I've have been seeing in 2024 let's move on and discuss about our second marketing strategy and I hope so you would have heard about it it's Called as personalization 2.0 Precision at scale in the era of personalization 2.0 technological strides have revolutionized customization AI driven insights Empower Brands to meticulously tellor individualized experiences on expansive scale transcending generic approaches and this Precision at scale not only enhances the customer engagement but also Fosters an

unwavering loyalty brand harnesses the power of datadriven intelligence to Anticipate and fulfill unique preferences creating a seamless and personalized Journey for each customer and as a technology evolves we all know that personalization 2.0 marks a transformative shift where Brands leverage Their audience on profound and individual level setting new standards for customer Centric strategies in the digital age next we have all over here is voice search optimization cracking the vocal code can Also benefit your business we all know that the rise of voice activated devices has reshaped the search Paradigm emphasizing the importance of voice search

optimization in 2024 crafting content that align seamlessly with conversational queries become Paramount as users increasingly interact with technology through spoken language to maintain visibility and this evolving landscape businesses must optimize their online presence for voice Search Deering the nuances of spoken queries strategic keyword selection natural language integration and focus on contextually relevant response have become essential elements in cracking the vocal code as voice interaction become more and more prevalent adapting to these shifts ensure Brands stay at the Forefront of accessible and userfriendly digital experiences I hope so you would have got an idea that implementing

voice search optimization Can be a game changer for your business now next we have ai powered chatbots we all know that in 2024 AI powered chatbots are redefining customer interaction which are emerging as an indispensable tools for businesses and these intelligent BS are driven by artificial intelligence which offer instantaneous and personalized support addressing queries and also adaptly guiding their users their significance lies in continuous learning from each Interaction enabling them to Evol evolve and enhance their responses over the time the efficiency and accessibility of AI driven chatbots are streamlining customer service providing Around the Clock

assistance and improving the user experiences as these boards become more sophisticated they not only boost operational efficiency but also contribute to building lasting customer relationships that's making a transformative shift in the landscape of Customer engagement and support and it's one of the most innovative strategies that I have seen businesses are implementing in 2024 now let's move on and discuss about our next strategy which is Emeral content or the foro strategy I hope so you would have heard about fomo if I'm correct foro stands for fear of missing out foro emerges as a compiling marketing strategy

in 2024 its transient nature available only For limited time triggers a sense of urgency among the audiences sto stories and posts that vanish create an immediate and time sensitive Allure fostering higher engagement as users fear missing out and exclusive or time bound experiences this Dynamic approach not only captivates attention but also prompts immediate actions such as clicks shares and purchases in the evolving landscape of digital content consumption Leveraging ephemeral content as fomo strategy proves effective in maximizing audience engagement and also capitalizing on the psychology of urgency next we have all over here guys is sustainability

so in 2024 sustainability has emerged as a Cornerstone of brand identity fostering profound connections with an environmentally conscious audience as societal awareness about the environment intensifies Brands embracing Sustainability have gained the prominence incorporating e L practices have become imperative from supply chain decision to product packaging transparent communication about these initiatives not only enhances brand credibility but also resonates with consumers seeking ethical and responsible choices in this era of heightened environmental Consciousness Brands prioritizing sustainability align with shifting consumer values Cultivating trust and loyalty the integration of sustainable practices is no longer optional it is an essential

strategy for Brands aiming to thrive in an eco-aware Marketplace next we have all over here in our catalog that is influencer marketing we all know that a Renaissance in influencer marketing unfolds in 2024 as marked by a shifts toward authenticity and relevance if I talk about Nano and micro influencers with their genuine connections to Niche Audiences also claim the spotlight Brands recognize the power of these small scale influencers as their authenticity resonates deeply with the emphasis on pirates from macro celebrities to relatable figures fostering more genuine connections macro and micro influencers ability to convey authenticity

and relatability positions them as a valuable Partners in targeted marketing strategies reflecting a Nuance approach to influencer collaborations That align seamlessly with diverse and Discerning preferences of contemporary consumers next we have all over here one of the most popular one and I prefer this as most amazing tools which I've seen in the e-commerce platforms a lot this is augmented reality so we all know that augmented reality is set to redefine consumer experiences enabling Brands to create immersive encounters leveraging AR Brands can Empower customers to Visualize products within their personal environments before committing to a purchase

this transformative approach which Bridges the gap between online and offline shopping enhancing consumer confidence by offering a tangible preview of how products fit into their lives from trying on Virtual clothing to placing Furniture in Living Spaces AR provides a dynamic and interactive Dimension to the shopping process unlocking a new era of personalized and Engaging consumer interaction that go beyond traditional e-commerce boundary AR has proven to be one of the most effective strategies in 2024 now let's move on and discuss about our ninth strategy and this is one of the most effective strategies which I've seen

in 2024 which is hyper localized campings in 2024 there was a rise of hyper localized campaigns which are transforming the marketing strategies Through precise and Geo targeting Brands recognize the importance of specific regions and cultures fostering a more personalized and resonant connection with divers audiences by understanding local preferences these campaigns go beyond generic approaches speaking directly to the unique needs and interest of each Community the result is a heighten level of relatability as Brands demonstrate a Nuance understanding of the local Context embracing hyper localization ensures that marketing efforts not only reach but genuinely connect with

consumers establishing a more meaningful presence in the intricacies of regional diversity now let's move on and discuss about our final strategy and you have heard about this word a lot and it is SEO or search engine optimization in 2024 SEO experiences have researched adapting to a Google's Evolving algorithms Rich Snippets and schema markup languages have emerged as pivotal elements providing search engines with structure data to enhance result visibility and user understanding mobile friendliness remains Paramount giving increasing Reliance on smartphones for online searches as Google prioritizes user experience websites optimized for mobile devices gain an edge

in search ranking this new er of SEO emphasizes not only keyword Relevance but also the delivery of high quality context-rich content adapting to these factors becomes imperative for businesses striving to secure top positions in search engine result and remain visible in the ever evolving digital landscape all right so let's explore how these Trends are reshaping the marketing landscape so first on the list is podcast so podcast are gaining popularity over blogs especially among younger audiences they offer convenience Intimacy and engagement that blogs may not provide additionally podcasts allow brand to Showcase their personality expertise and

values in more authentic manner connecting with their audience in a real and honest way this shift towards podcast reflects the changing preferences of consumers particularly the younger generation who participates the conversational and immersive nature of this medium consequently brands are discovering that podcast provide an Efficient platform for connecting with and involving their target audience in a more personal and significant manner so this was about podcast now coming to the next digital marketing trend on the list which is emphasizing the importance of branding so branding is more than just logos and slogans it is involves crafting

a unique identity and narrative that resonates with target audience effective brandings helps differentiate from competitors build trust and loyalty And increases customer lifetime value in 2024 customers are expected to prioritize brands that demonstrate a commitment to society well-being Beyond just Financial considerations all right so this was about the importance of branding next up we have is short form content so short form content consumed in under 10 minutes has become a dominant force in digital landscape this content type includes videos stories reals tweets captures attention delivers Value and encourages action a report by similar web highlights

that the average user spends 95 minutes daily on short fir content like YouTube Tik Tok Instagram and Snapchat so this was about short form content this is the trend now coming to the next Trend which is multi-region marketing that is US UK India so the multi- region marketing is about adapting your marketing strategies to fit the unique cultures languages behaviors of different regions by doing This you can connect with more people boost your sales and make your customers happier in 2024 it's crucial to pay attention to Major digital markets such as us UK and India

because they are not only large but also growing rapidly these Geographic areas offer substantial prospects for business aiming to broaden their influence and enhance their achievements customizing your marketing Endeavors to meet the disting needs and preferences of these diverse markets you Can better engage with potential customers and improve your overall performance this approach allows you to speak directly to the people you want to reach making your marketing more effective and impactful ultimately multi- region marketing can help your business thrive in today's Global Marketplace all right now coming to the next Trend that is voice search

yes voice search involves using your voice to look for things the information Products or services on the internet using devices such as smartphones and smart speakers or laptops it's getting more common and accurate because of improvements in understanding natural language and recognizing speech voice search can be really handy fast and easy to use especially when people are busy on the move or have trouble seeing or moving a report by Juniper research suggests that add revenue from voice searches could hit 19 billion by 2024 And that's a very big number so this was about voice search

the next trend on the list is automated and personalized email marketing yes so automated and personalized email marketing involves using software and data to send customized email to your subscribers talking into action their preferences behavior and actions this approach saves time by automating the process of sending out emails and ensures that the content is relevant to each recipient Increasing engagement and potentially leading to more conversions a report by litmas revealed that 68% marketers considered email personalization a top priority for 2024 indicating the growing importance of this strategy in the market World by tailoring emails to

individual subscribers businesses can create more meaningful connections with their audience leading to higher open rates click through rates and ultimately better results for their email marketing Efforts now moving on to the next Trend which is AI in marketing yes AI in marketing refers to the use of artificial intelligence for various marketing activities including analyzing data creating content and segmenting customers personalizing marketing strategy optimizing campaigns and measuring performance by leveraging AI businesses can improve their efficiency Effectiveness and creativity in marketing while also gaining deeper Insights into the customer and competitors a report by Salesforce highlights that

57% of marketing leaders view AI as crucial for delivering personalized customer experiences this indicates the growing importance of AI in helping marketers tailor their approach to meet the public public and specific needs and preferences of individual customers ultimately leading to more meaningful and impactful interactions imagine you have a Fantastic shop in a busy street but no one seems to notice it because it's strucked away in a corner SEO or search engine optimization is like putting up bright signs and arrows that guide people straight to your shop it helps your website stand out in the vast

online world making it more likely for people to find and visit it so SEO is like the friendly guide that ensures your website gets the attention it deserves bringing in more visitors and Potential customers and for doing so a tool is very crucial and one of the best tool out there is SEO pow suit so SEO pow suit stand out as the best solution for all your SEO and digital marketing requirements it offers four powerful tools like rank tracker website auditor SEO spy glass and Link assistant providing you with a complete toolkit to boost your

search engine rankings unlike many other SEO software options SEO Powerit offers a One-Stop shop for optimizing your online presence and achieving better visibility on search engines all right now the question must arise how do I use SE power suit so for that we will focus on four things that is keywords on page SEO back links and building and first we'll have to focus on keywords for that we will be navigating to rank tracker all right so this is our rank tracker we'll double click on It so rank tracker is a valuable tool designed to assist

you in discovering profitable keywords monitoring your own rankings as well as those of your competitors and conducting thorough competitive analysis also it serves as a comprehensive solution to enhance your understanding of keyword and overall market dynamics so first of all we'll have to create a project over here so over here we'll have to type the URL of this website and so I will just type Here b.com it's an e-commerce site all right so now we'll click on next then again we'll connect on next and here you can enter the keywords if you want and if

you don't want then you can proceed by clicking on next here you can add more search in Google Bing Yahoo ask.com I mean it's your choice if you want to add it or not I just don't want to add all these Google and Yahoo are sufficient then We'll click on finish all right so our project is getting ready all right so it is loaded so first of all we'll start by understanding the menu bar so the menu bar is like the control center like of rank tracker offering a set of drop down menus that help

you manage your projects and preferences so let's understand first so this is file so this menu handles basic commands relating to your project such as opening closing and Saving files it's a goto for managing project files efficiently then there is preferences as we can see here in preferences uh you can set up Global configuration for the application and customize settings specific to each project it's like the headquarters of tailoring rank tracker to suit your needs then there is window so window this menu provides a list of supported hot Keys like keyboard shortcuts and allows you

to quickly switch between Different modules or sections within the application it's all about making navigation con action more efficient so you can also learn these shortcuts as well then there is help so in The Help menu you can find information about your rank tracker uh license along with the links to online help resources if you ever need guidance or have questions this is where you can find the assistance all right then here comes the project as you can see project this menu Is like a project management Hub it displays a drop- down list of all

the projects currently open in rank tracker allowing you to easily switch between them so only one project is there so it is showing that only now the next one is new so the new Option lets you create a fresh project and then open is there use this option to load an existing project from your hard drive or cloud storage then save we all know save your open project projects with this command you Can do that then close this option allows you to exit then as you can see check all so check all rankings in all

the open projects simultaneously with this command it steam lines the process of gathering information across your various projects then you can also login like found in the SEO pow Cloud login area this is where you log to access Cloud related features all right so this was about the menu bar now coming to the sidebar so quickly let's understand this One so first of all there is a dashboard as you can see project dashboard this is your project Central Hub it provides a visual summary of key statistics related to your organic traffic ranking progress and how

well your competitors are doing it serves as a quick gateway to all main project sections then there is rank tracking for in this module you will find a list of keywords you're targeting it shows their ranking history traffic statistics keyword efficiency index Kei Keyword difficulty and other essential data that you may need to update regularly so it is like that all right now as we can see next is keyword research so here it is so here you can explore new keyword ideas using over 20 different tools like it is in there the module allows you

to analyze and categorize new keywords into groups and move them to Target keyword section all right so as you can see these are that 20 different tools the tools that we we Talking about then there is Sur analysis that is SCP analysis this is for in-depth keyword analysis it provides you detailed analytical report on websites competing with you for the same queries then competitors research this module enables you to research on competitors based on domain or topic domain strength it offers overall report on your website's SEO strength showing how it evolves over time then there

is reports this module is for generating And you know delivering reports to your clients and I think that would be sufficient so we have already created a project and while creating a project you can add seed keywords that you know describe your business or use the ones the tool suggest then see where your website stands for and it helps you understand how well your site is doing in search results so the next step would be analyzing so first of all for analyzing that first of all we'll have To go to keyword research you click on

that and then ranking keyword is there as we can see all right so now here you can type the name of the competitor and click search so let's just say I want to type the name of the competitor the sold store let's say all right now I'll click on search make sure the URL is correct and it might take some time it is fetching something it is collecting the keywords and then it will compare The keyword profiles all right so this is what it is this is the result and as we can see keywords and

this is organic traffic this is URL of the sold store and these are the keywords as we can see so these are basically the keywords for which the competitors are ranking and and access their performance weekend you can have the option to investigate any competitor of your choice or rely on rank tracker to recommend the most relevant ones within Your specific Niche now after this you can explore keywords with various keyword research methods like keyword Gap search console Keyword Planner autocomplete tools related searches keyword combination Etc so as we can see all these are over

here you can have a look at these and explore these meanwhile we can explore this keyword sandbox as you can see keyword sandbox with the help of this we can filter our keywords which is the next Step all right so this is keyword sandbox now we'll utilize the metrics provided in the module to identify and filter potentially lucrative keywords eliminating those unlikely to generate relevant traffic for our website so factors such as search volume as we can see and keyword difficulty and competition can guide you in selecting Target keywords effectively so as you can see

these are the search volumes and this is the competition competition Is high for this keyword and keyword difficulty is also mentioned so you can filter out the keywords according to your choice you can either select or stop like track like we can see so it's your choice you can filter out the keywords so whichever you don't want to you can just click on it and it will be dragged now your keywords will appear also in the tracked keyword so like I have tracked this one and this one so in Track keywords I I can have

a look at these all right so this was about it next we will go to the website auditor so website auditor ensures your website is optimized on the page and checks if it functions well technically and in terms of content optimization so we'll open the website auditor and then we'll type the website that is de.com right we'll click On finish all right so as you can see to get a good ranking on search engines it's important to optimize your site first of all in terms of both technology and content we will be using website auditor

for this job but before that let's have a look at what all things are there so first of all we'll explore similarly that we explored in the previous one so this is the menu bar and I think we have explored this and This is the sidebar it is bit different from that so let's explore the sidebar so site structure we have as you can see this section organizes all the elements of a website including its pages and resources it provides like a visual map of the site along with an audit dashboard that accesses various Su

factors so as we can see page audit over here now the page audit will do the page level analysis so this was the function of page audit then Domain strength is there so this feature offers comprehensive report on overall strength and performance of your website domain showcasing its growth over time after that there is reports this module allows users to generate and share reports with clients it serves as a tool to communicate the findings and insights obtained from the analysis of the site structure and domain strength so this was about the sidebar now we can

start with a little demo so first we have to Create a project that we already created and wait till the tool crawls and collects all the pages on your website so that we have done already now we'll go to site audit so as you can see here under site structure site audit now after visiting site audit we'll address each technical issue systematically following the tools recommendations to eliminate all the discrepancies so as you can see we are not able to see any error as you can see Error zero warning is one information is one so

there is nothing exactly to be fixed but if there is some error or something is there then we can easily do that with the help of this tool all right so next we can do is visualization as you can see over here under site audit you click on that now to ensure visualization basically is used to ensure your site is well structured the tool transforms your website into a visually intuitive app once generated You can effortlessly Sport and address like issues orphan Pages isolated sections redirects broken links and more so this is what it is

used for on the right side you can arrange the pages based on the click that dep as we can see click depth internal page rank page views so on the right side this is the right side and if you switch to internal page link as you can see you'll click on that you can see how the internal link are spreaded like it is bit different Sorting by Page views if you see it lets you see which pages are visited and viewed the most and least but we're not able to figure it out as of now

for that I think we'll be needing a Google analytics account and we'll need to log in with that all right so after reviewing and addressing on page optimization for the site let's revisit the keywords you gathered in rant tracker like use website auditor keyword map as we can see keyword map for Keyword map we'll have to go over page audit inside page audit it is keyword map now this module automatically identify the Pages most relevant to each keyword group so the program will take a few moments to harvest all the data for your keywords and

Pages for further analysis first of all you'll have to type the keywords all right let's say I want to write Joggers watch printed p shirts shirts sliders and you can write as many as givers you want jacket hoodies shs all right I think that is sufficient now now you can Also import from CSV so basically uh in the rank tracker you can also download and import from CSU or you can import directly from rank tracker also now we have wrote the keywords over here now we'll click on create map now the program will take few

moments to harvest all data for the keywords and the tool automatically identifies the pages most relevant to your keyword group or specific keyword so this is showing only one it should at least show five because Website auditor will suggest the top five most fitting Pages for each keyword of group so we must add more keywords I believe we can add manually or we can just have a look at rank tracker also like hellfire club shirt we can see can add that all right all right so still it is showing one so after finding a match

as you can see we have find the match just over Over the page and click map as you can see we'll have to click on this or this relevant it is all right so we'll have to hover over this and we'll click on map now with the ready keyword map ensure your landing page is optimized for Target keywords now we'll go to content audit first so here we can adjust the target settings set the default search engine for competitor page and assign a Specific one for the current page so as you can see they are

showing the errors and warnings so that we can improve on it and as we just showing make your page meta description approximately 22 word long so it is showing how to fix also basically and if we will talk about competitors we can see Amazon and many other hm hm is there American Giant Nike so they have use the keywords They're showing the meta description it is showing all right so now coming to the content editor so this is content editor basically what it does is to start editing an existing page you will need to choose

between the editing modes first of all as you can see so it might take some time when you click on that after doing that it might take like 5 to 10 minutes after it will show this Window now you'll need to choose between editing modes browser mode is there and document mode is there so let's just select browser mode and let's click on go you can easily you know edit this site also and properly write an SEO optimized title so so as you can see 33.2% optimization rate is there it is showing and other than

that we can click on this and this is showing us manage mapped keywords manage search engines so Manage search engines so this will change the default search engine set a separate search engine for the given page this can be helpful when optimizing for creating a regional or local page and click manage search engines you can also do that all right so the two top Fields as we can see this one this one so these two Fields will let you edit or enter The Meta title and meta description tags and you can see how those fit

into the intersections the Recommended number of characters based on the best SEO practices so as you can see 311 160 you can easily edit that and make it SEO friendly also all your target keywords will show up in the mapped keywords as you can see see the map keyword hood is so the green here it is green so green means okay orange if it was orange it means almost there red as an alarming for neglecting or stuffing so next to each keyword as we can see you will see The actual keyword Count versus recommended so

the recommendations are customizable simply click on any chip to manually change the recommendation so you can do that then the recommend recommended keyword this section will list the keywords that have been extracted from the top ranking pages of your competitors so you can also include these as per your choice and then you can save in an HTML document from here and you can reset From here and save so once finished save the page and upload it on your website so now let's just go to back links now for back links we'll have to go to

SEO spy glass it is a useful tool for checking backlinks it helps you gather and analyze your own backlinks as well as those of your competitors so it's a good tool so again we can write the website URL so we'll type b.com all right now we'll click on Next Su power suit and we can also change this as per our choice let's say We'll click on so these were the number of backlinks so I've wrote 10,000 so it is collecting backlinks as of now please wait while SEO spy glass collects backlink statistical data and builds

up the project okay so these are the number of backlinks that this site has 130,000 domains 9,622 2 and IP is 8361 all right so these is is the this is basically the data so search engines prioritize websites that have backlinks from reputable domains conversely an abundance of backlinks from spammy sites can negatively impact your domain's reputation also considering this it is advisable to access your existing backlink profile before embarking on any efforts to build it further so this Involves examining and evaluating all the back links already directed to your site so we are going

to do that and SEO spy glass is one of the best tool for that so step one find the pages linking to your site for that to gather all the backlinks directed to your site you need to initiate a new project in SEO spy class that we already did and now we can navigate to backlinks profile and click on back links all right so the tool will examine It index and identify all the backlinks providing a variety of useful metrics essential for further analysis so as we can see backlink page domain in link rank linked

page links back so all the back link pages are there it is also showing 130k back links all right now coming to the linking domains so in linking domains module you can quickly switch between all domains new or lost ones and additionally set the program to Show all tlds or filter out any specific one like doom. in.org g.net so like that all right now the anchor texts so the anchor texts module will show the summary wiget with the total number of unique anchors and anchor diversity diagram and backlink distribution of anchor type the workspace with

list all the anchor Texs associated with Backlinks in the project alongside you'll see the states for each anchor like link type as we can see and number of back links you can also see 847 and linking domains Etc also hovering over uh any cell in the back links domains columns you'll see the icon of expanding the list of URLs to look through so as you can see these are the backlink page list of URLs all right now let's move on to the referral Traffic and to analyze the traffic your website is getting through the backlinks

turn to referral traffic module this is the referral driv module until backprint profile this is backlink profile if you want to analyze your website you can come here in your S Class once you click the update traffic Button as you can see over here update traffic stats or this also will work no this one only once you click on this the program will ask you to connect your Google Analytics account and if you haven't yet then you can enter it so this is how it will work so once the account is connected it will take

few moments for the program to gather the data from Google analytics or the backlinks in the project after the task finishes you'll see the results in the workspace you can then switch between views linking domains and backlink pag so the linking domain view will show the overall number of referral sessions Received from each domain and the overall bounce rate the backlink pages view will show the more detailed data referral session from each backlink page and also the bounce rate for each linked page all right now let's navigate to backlink profile and then we'll go to

summary So within this module examiner summary you can like including key metrics to identify both the strengths and weaknesses of your site now we can peek at your competitors's backlink Profile also now is the moment to access your backlink profile in comparison to your competitors achieving Superior SEO performance is crucial for securing a higher ranking than your competitors to do that go to domain comparison first of all as you can see now this is our domain now here we'll type the competitors's domain let's slide this out the sold store.com all right the spelling is Wrong

the sold store it is all right click then there is Snitch do c. in all right and one more is there let's write mantra.com all right now let's click okay so once this process is finished you'll see a complete comparison of you and your competitors's domains as we can see B.com the sold store snitch doco doin minra now you can easily compare on the basis of different metric there are various metrics over here and as you can see there is a number 91% in terms of text links domain strength 9.33 is of mintra and 7.99

of pof.com and these are for snitch and these are for soul store.com so you can easily compare them on the basis of different metrics all right now coming to the next step which is spot the Dangerous links before progressing to actual link building phase it's crucial to address one final task identify and remove potential and harmful backlinks so for that we will go to backlink profile then the penalty risk so backlink profile this then we'll go to penalty risk all right so this is the penalty risk it is showing 0% which is a good thing

so basically links with a penalty risk of 70 to 100% are high risk and Should be checked right away as they could lead to Google penalizing your website basically links with a risk of 30 to 70% are potential harmful so it is advisable to examine them more closely then links with the 0 to 30% penalty risk are considered safe and post minimal or no risk in your link profile all you have to do is to collect those harmful links and get rid of them so as you can see there are no penalty risks so but

I need to tell you how to do that So we'll go to backlink pages and we'll click on a particular link as you can see so this button update penalty risk so it will task updated backlink page data so it will update the penalty risk all right so this was about SE spy class now let's do the link building with link assistant so this link assistant simplifies your link building tasks it assists in discovering numerous link building opportunities managing Outreach And overseeing your link building campaign directly within the app so first of all we'll create

a project and specify the site and backlink and Target settings all right so as we can see uh we can like first of all we'll type b.com right now so as we have provided the web address select your desired Target country so Target entry over here and the language also you can select from this and other than this the apps search engine will be tailored Automatically according to your preferences Additionally you have the option to include negative keywords in the top block list so what this is the app will analyze the backlink profiles of potential

prospects and eliminate those containing the specified negative keywords so if you want if you don't want some negative keywords you can put it here in the topic block list and that will not be included all right so this was it now let's create on I Repeat now let's click on create all right so this is the layout now so first by default this this will include the list of top 100 backlinks or the competitors of your domain with the highest s link Rank and you can select any of the six predetermined methods as we can

see six predetermined methods or the configure customized search this one configure a customized search using the expert mode this is the expert mode basically so these options enable you to Conduct a focused search based on specific type of Link Prospect you're seeking if you lack seed keywords you can utilize the get keyword suggestion feature this function automatically identifies your top 20 ranking keywords that generate the highest traffic all right so now step two would be let's say let's explore this one guest posting top 100 blocks we'll click on this all right so by employing this

search technique you can identify the Top 100 prospects ranked by organic traffic using specific search operators related to your seed keywords to initiate the search input the seed keywords here you will write down the seat keyword so let's say I just want to write winter Weare all right and you can also do the search engine settings but I think it is fine and tags for Future Organization and management but I don't think I'll be doing it so After completing the search first of all we'll have to click on find so let's click on this so

the these are the contact information this is the page previews and this is the prospect preview and additional details are also there you can select or unselect all the results to be moved to the prospects like this right so then we'll click on move to projects on Hover move any result to prospects to backlist or to the trash Also so let's just click on this we can also click on remove Prospect but we are not going to do that we'll just move to prospects all right so these are the prospect that you that we have

moved now that we have possess a recently compiled list of potential links it is crucial to access their quality and prioritize the ones we intend to reach out to initially we'll go to prospects all right then we'll click on a URL and update so here here is the Update and select contact info so as you can see contact info we'll click on okay now that we have settled on the list of factors you would like to check take respective data by clicking on the update button or any of the columns header take the factors to

be updated like I'll click on uh contact information and press okay like that all right can do for this one also all right right so the next step is to reach out to prospects utilize the App to initiate Outreach directly taking the convenience of having all the contact details at your disposal by connecting your email account to link assistant you can centralize and organize your campaign's correspondence efficiently within the application begin reaching out from the app since you already have everyone's contact info simply link your email to link assistant and all your campaign messages will

be saved in one spot so you can just click On this and and then email so as you can see domain. operations. web.com it has taken the information from contact info and once you have linked your account or email then you can it will update over here and then you can simply send it apply and okay so as you can see dear owner this I came across your site and I absolutely loved it the thing is I write my own topics very similar to those so this is how you can reach and do link building

so that was it for the link Building part I think SEO powerit is an all-in-one toolkit that helps you improve your online presence easily enhance your SEO efforts manage your back links track rankings and more all inone userfriendly package try SEO powersuit today for a simple and effective way to supercharge your website success check the link in the description box so this was about AI in marketing now let's understand the next Trend that is the importance of SE with the help of Hands-On demo all right next up we have is YouTube for marketing so brands

are increasingly interested in utilizing YouTube for their marketing efforts as YouTube is recognized as second largest search platform this means that people often use YouTube to search for information entertainment and products making it a valuable space for Brands to connect with their target audience utilizing YouTube can enhance Your SEO boost brand ation and Foster customer loyalty YouTube marketing includes various strategies including producing authentic promotions content collaborations with influencers running advertisements on platform and optimizing videos for improved SE all right so this was about YouTube for marketing now coming to the next one which is nano

influencers so focusing on Nano influencers who typically have between 1,000 to 10,000 followers for Branding is a strategy often Follow by cosmetics and wellness Brands Nano influencers who have smaller but dedicated following are often perceived as more genuine easy to relate and trustworthy compared to bigger influencers they can benefit your brand by boosting engagement expanding your reach and driving more sales especially in sectors like cosmetics and wellness where trust and personal endorsements matter a lot additionally collaboration With Nano influencer is more budget friendly and simpler compared to partnering with larger influencers or bigger influencers looking

forward to 2024 it's clear that digital marketing is changing a lot following these new trends can help businesses connect better with their customers run effective campaigns and stay competitive using AI interactive content and personalization can set businesses up for success in the digital world being Flexible and open to change will be important as these Trends develop today we are diving into Wicks an incredibly user friendly platform that allows you to create a professional website without needing any coding skills whether you're starting a new business or bringing an existing one online Wix provides all the tools

you need to build a site that perfectly represents your brand in this video we'll be using the example of an online clothing store to walk you Through the entire process from starting a new website and selecting the perfect template to customizing your design adding essential features like logos and contact forms and connecting your custom domain we'll also show you how to preview your website on both desktop and mobile to ensure it looks great everywhere and finally we'll guide you through the process of publishing your site live so by the end of this demo you'll see

just how easy it is to bring Your online store to life with Wix no coding required so first head over to the Wix website and log into your account so you can press get started and either you can sign up with Google press continue so first they will ask you a few questions like who are you creating a website for so just answer those and press continue so here I'm creating for myself so initially Wix will first ask you if you want to use AI to help set up your website but today we are planning

To do everything manually so let's select set up without chat and now they will ask questions about what type of website you want to create so I want to create an online clothing store so let's type that in yeah and then you can type the name of your business let's just give XYZ collections for now XYZ Fashions or collections Let It Be Collections and then they will ask what your goal is like is it to sell products get booked online is it to host an event So as as as an online store it's to sell

products again they will ask many questions so just you know answer those okay finish so this is basically a dashboard so we'll discuss about this later so now first our goal is to find a template to pick a suitable template for our website so let's go to design site and again here you have two options you can either generate a design with AI or you can customize a template so for now we are Customizing a template so let's choose pick a template see as you can see there are variety of templates available so scroll through

and select one that matches your brand Style so let's see so let's choose this template let's go to edit so you should choose a template that not only looks good but it should also fit the structure you need for your online store so keep that in mind so now we are in the Wix editor the main Interface where you will customize your website so as you can see here on the left side you have the main menu which lets you manage your s's design add elements and configure settings now at the top you'll find the

toolbar for quick access like saving your design and previewing it so the first thing you have to do is you have to go through the website you know you must familiarize yourself with the interface so that it will make the editing process much Smoother and easier for you so that's the first thing you have to do just get familiar with the website options so now let's get into designing so as you can see this is the template and the template is divided into sections right so here you have the header section here you have the

main body section here you have the gallery section and then you have the footer so each section is fully customizable okay you even though this is a template you can change each and Everything of it like the images you know the text everything so this allows you to make the site of your own so let's start with the header first let's just zoom in a bit Yeah so here you can go to Quick edit to edit the header so here you can change the background color adjust the layout you can just a layout and you

can edit the menu so let's just check how we can edit you can even select images like these kind of images for the background or you can keep it Plain according to your wish and according to your creativity basically okay this so this is how you can change colors of the header now you'll also want to manage your site pages so what you can do is you can go to page and menu page and menu from the left hand menu to add delete or reorder pages okay so currently in this template this is the order

of the template so first we have the homepage then we have new collections then we have collections for Women men right so if you want you can reorder like suppose if you want the men's section before women section what you can do is you can just you know slide it you can just drag it this is all drag and drop method you can just drag it it's that easy it's that simple okay and even if you want you can add items also so for example the basically you try to keep your menu simple but again

you must have like some of the must have categories are shop about us And contact right so here we have shop here we have about us but at you can see there's no contact so what you can do is if you want to add contact just add menu item you can create a new page or you can create a new section you know you can create Dynamic pages so right now I want to create a section now they'll ask what do you want to link to so is it a web address is it a document

so right now we want like if you want email for like contact you need email and phone Number right so here you can write in your email here you can write in your phone number and press done now next let's add your sto's logo so as you know logo is very important for the brand so now let's see how you can upload your logo so you can delete this section if you don't want just do um just a second yeah do delete now let's add elements here you can search like here's a search bar you

can search logo custom logo yeah so Either you can upload your own logo like if you have created a logo logo already you can upload the images from your file or else which also helps us to create logos so let's add the logo first adjust it let's see if the logo is here just a second yes now let's go to logo design design my logo okay now again they will ask you questions about your business so this is an online clothing store yes next now they will just ask you what VI do you want For

your logo you know what it wants to repesent should it be modern should it be fun should it be creative so I want it to be creative basically and it should be a fresh one yeah you can choose multiple options give next and again they will ask you what text you want in your logo so basically I I just want XYZ collection so I just want XYZ so let's type that in and then you can give your tagline if you want to or else if you don't want to you can skip this Part now let's

see what Wick suggests the logos Wick suggests so these are the logos that big suggests so you can you know select whichever appeals to you for example right now we'll just select this let's go to customize now here again even though they have suggested you a logo you can again you know work on it and make it better you can change the color if you didn't like the color you can change the color if you want to you can add text to this if you want to Okay you can add shapes you can add symbols

right and even you can upload images like inside this if you want more images you can upload images from your file also so for now let's just so for now let's just save this okay yes our logo is created of course you can make it much better yeah so I've just told you you can make much better logo with this like I have just showed you the options so go through it use your creativity and make a better logo Because logo is very important like a well-designed logo is key to your brand identity so you

must ensure that it's clear and looks great on all devices now let's customize the hero section background so here you can again go to Quick edit you can change the background color I prefer to keep it plain color which is better so let's keep it black now this area must be very well edited because this is a great place to Showcase your latest products or Promotions so make sure that you use high quality images that align with your Brand's Aesthetics to make a strong first impression so so you can change these images for that you

can go to manage media so these are the images from the template so what you can do is you can actually delete it you know you can select this particular image you can delete it right so accordingly you can delete these images and you can add a new image from media so if you go to add Media you can you know add the your product images from your site you can go to upload media and from your file or you can drag and drop from your computer so that's how you upload your image to the

website site right now it's time to edit the text so click on the text box we'll just see an example click on the text box choose edit text and we can just update it with something like you know summer collection out now [Music] summer collection out now you can res it to bring it to a single line yeah now you can change the font so we had to select it I think this is cool and again you can make it bold you can make it italics you can underline it you can change the color okay

let's keep it let's keep it red so this is how you edit the text accordingly you can edit texts so your text should be cleared and consign so be careful with the you know Text color you choose the text font you choose and also the size of the text you choose because your text will always contain a strong call to action so it must really appeal and also you know draw the attention of the customers going through your website so please keep that in mind so now let's add new sections to the homepage so go

to add section from the left menu and choose from options like product Gallery testimonials or newsletter signup so Here let's just go to testimonials for example now you can just drag and drop so these are the templates you can choose from a drag and drop so you can just drag and drop it I want it at the end just before the fotter yeah so it's done now again as I have already told you how to you know chain the images and also work on the text you can use those and customize your testimonial section so

now let's customize the page footer so here you Can add your stores contact information social media links and important legal links like terms of services and privacy policy so you must make sure your fter contains all the essential links and information customers might need including return policies and customer service details also so now let's see how to add contact form so customer interaction is crucial so let's add a contact form for that you have to go to elements add elements you can select Contact form you can just search here contact strips and again you can

drag it to your choosen section so customize the fields according to your needs such as name email and message so adding a contact from ensur that customers you know can easily reach to you with questions or feedback so consider setting up an automatic response to acknowledge inquiries promptly so this is how you can edit your website in wix's website now before Going live so like now our next step is going live so before going live you'll want to connect a custom domain to your site right so for that you can go to settings and select

connect domain so you can either purchase a new domain through Wix or connect one you already have so having a custom domain adds professionalism and make it easier for customers to find you online right so while choosing a domain choose a domain name that reflects your brand and which Is easy to remember mostly avoid using numbers of hyph if possible so after connecting your domain you'll be taken to the vix dashboard so this is your command center where you can manage orders track inventory and you can also access analytics so from here you can also

update your site manage SEO and settings and send marketing emails so you must regularly check your dashboard to stay on top of orders and site performance so you can use the Analytics Tool to refine your marketing strategies so before we publish it's essential to preview your website right so click preview button which is at the top right to see how your site looks on both desktop and mobile so this is how your site looks on desktop you can also click here to see how it looks in a mobile see this is how it looks in

a mobile so you can slide pretty cool right so you must ensure that everything is working Perfectly from navigation links to the checkout process so test every link and form to make sure your site functions flawlessly this will help you catch any issues before your customers do so now once you're satisfied with everything it's time to publish your site so you can click publish which is at the top right and your online clothing to will be live so as you can see you can share your sites URL on social media in your email signature and

anywhere else Potential customers might see so before you start promoting double check everything one last time especially your stores payment options and shipping settings imagine you wake up in the morning check your phone and see notifications of sales pouring in from your own Shopify Drop Shipping Store all while you're asleep there's no boss to answer to no office to rush just a business that runs on your terms generating income 24 by7 sounds too good To be true well in 2024 this isn't just a fantasy it's reality that you can start building right now with Shopify

drop sh shipping in this video I'm going to take you on an exciting journey into the world of Shopify Drop Shipping where the barriers to entry are low but the potential rewards are Skyhigh whether you are a student looking to make extra cash or a housewife eager to start something new or a professional dreaming of Financial Freedom this Shopify Drop Shipping tutorial is your road map to success and here's the kicker you don't need any inventory warehouses or even prior experience to get started with shop ify Drop Shipping I'll walk you through every step from

creating your Shopify Drop Shipping Store to finding trending products and finally turning those products into profit by the end of this video you won't just have an online store but also have the foundation of a Shopify Drop Shipping business that Could change your life so let's start with setting up our Shopify store to do this first log into your Shopify website so let me show you how to do so just search on Google Shopify and just click on the first link all right just click on start free trial but before that sign up with Google

choose your account and select continue so as you see my name is over here and I've created the password so I'll simply log In to my Shopify website so this is your first interface of your Shopify website to do this the first uh window that pops here is where would you like to sell these items so we will just click on online store and then click on next which of the best describes you so you can just click on I'm just starting and uh here you can click on Drop Shipping products and get started so

which plan do you want to try So these are the plans which you would need to buy so initially we'll start with a free trial so we'll just select on I'll decide later okay so this is our interface of our Shopify website as you can see so starting a Shopify Drop Shipping Journey Begins With creating your store and importing products on Shopify so in this video I will show you how you can actually import your products and customize your Drop Shipping Shopify According to your product needs so Shopify will first offer you a free trial

to get you started and the process is very simple as you go through these steps Shopify I'll guide you in setting up your homepage product pages and the navigation menus so this is the navigation bar you can see and this is my store here we'll just click on my store so these are the stores I have created before and uh okay so I'll show you step by step process so there are Eight process to complete first you have to find products to sell then add custom domain customize your online store and many options are there

so let's start with the first process which is find products to sell so this is our home application these are the orders we do not have any orders yet so first let's start with setting up our account so I'll just click on browse product sourcing apps okay so these are the Drop Shipping apps which you would need to Connect so our first step was to find products to sell so we'll just click on browse product sourcing app and you can see these are the Drop Shipping apps but the apps we are finding is different ones

so we'll just click on Shopify App Store and here you can import and find products to sell so we will just search on this bar we'll just uh search RSO Ropo Robo Cloud Drop Shipping and we'll just press enter so as you can see here we can see the RSU Cloud Drop Shipping this is a good Drop Shipping application which you can connect it with your Shopify so we'll just click on this and you can see the features are mentioned over here so you can you buy products import products from this application and sell it

in your Shopify App Store so it's free to install and additional charges May apply later so we'll just click on install button here so let's talk about what is rsoc cloud Drop Shipping RSU Cloud Drop Shipping is a Shopify app that helps entrepreneurs to set up online stores and sell products across India it's a partnership between Robo India first short video app and Shopify the app offers a variety of features including product sourcing management order management shipping tracking analytics and many more so okay so we have seen here we'll just click on install so this

we have linked our robu cloud with Shopify we'll just click Enter and this is my Shopify store name you can also change your store name according to your customization so suppose I keep my name here as uh brand brand new shop anything you can keep and just click on submit so I've created my store and linked it with Shopify here so as you can see robu Cloud X Shopify partnership with Shopify so just check out the products they have you you can see in so less prices we are Getting this uh natural hair growth oil

so many things are there so let's suppose I want to purchase this product I'll just click here and uh this is the product here so I'm just getting it for rupees 190 so I'll just push it to Shopify and here this is my shop name and you can just keep the margin I mean the profit rates at how much price you're selling suppose I want to sell it for rupees uh 390 all right so 200 is my margin rates and I'll just push it to Shopify okay so as you can see I have pushed it

to Shopify account so we'll just go back to our store and we'll just refresh this okay so we'll just click on this product option and you can see our product is here it's imported natural hair growth oil inventory sales Channel markets and the vendor name everything is here so okay so for the collection we do not have anything much just click on homepage okay I'll show you later how to do this but for starting let's just Click on home okay so we have uh learned how to you know import products using different application like Robo

there are many Drop Shipping apps available each with its own strength some includes modus spocket and many more so they will allow you to browse through products import them directly to your store and automatically send order details to suppliers for fulfillment so while choosing a Drop Shipping app you consider factors like supplier location Shipping time connecting the right app to your store is very important for ensuring a smooth customer experience so after connecting to drop shipping app it's time to move on to the next step which is add a custom domain so you can actually

add domain according to your name will just click here add domain all right so you can buy a new domain or connect as existing domain so for the time being we cannot just buy new domain so we'll just uh just let it be how it Is whatever it is so okay we'll just click here as done because to buy a domain name you need to go through a lot of more process we'll explain it in our later video so we'll just click on to the next step which is customize your online store so this is

quite important so let's let's check how we do this okay so describe your product or brand suppose it's a hair hair care brand okay hair care product so we'll just write hair care Product here and browse themes okay so as you can see you can customize you have this option here to customize your website I mean how your Shopify store should look so this is my store home catalog and you can see so many options are here available so you can also change your this is our featured product which we are selling so we have

we can change the image in the image banner and in the header section you can also write anything you want to This is the header section bar add blog add section this is the announcement bar and see so many options are there for template you can also change your template image Banner so we'll just click here browse buttons options are there so just click on button to browse the latest products so you can just we can just write here check out our latest products and heading size You can keep it medium and just click on

Save okay okay I've just typed here wrong so I'll just write latest and just click on Save here all right you can customize according to your personalized however you want to make your website look more attractive and uh announcement bar is there so whatever you want to write it's written Welcome to our store if you want to change it you can so you can see you can explore free Images here and support suppose suppose like I want to keep uh any images from here suppose this image I'll just click here and select so these are

so many options available here according to your need so you can just customize it whatever however you feel like so we'll just move on to our next we'll just check out the next options so now we have know how to customize your online store the next step is to name Your store store so you can just name your store whatever you want to name suppose um hair hair care and just click on Save option here all right so after doing this step we'll just go to you can see these are the store details here the

bilding address is set to India and that's it so we'll just move on to our next option so we have store you can just check out the shipping rates available so just click On sh set shipping rates and you can create your own shipping rates according to your needs and you can also check the expected delivery dates all of these things local routing local delivery pickup and store delivery customization option is available here so I mean for this you have to connect your Shopify App Store and install some applications so these are the options available

here and uh we just just check out here the different users and Permissions so okay your billing cycle is important so after you finish up with your free trial you need to buy the plan available all right so you have to also pay the per month annually charges for your Shopify for using your Shopify app and then uh you have payments option here just let's check what are the options available so the supported payment options are PayPal as you can see and U you can just automatically when the Entire order is fulfilled you can you

know create your payment capture method how do you want to pay manually or after the checkout according to your needs and that's it these are the options and the checkout option is available here email you can add your email and require customers to log into their account before check out so if you want your customers to log to their account after they check out and capture their details you can do that and um that's it so These are the option this these options come after you create your account and set up your store so we

have now understood how to set our shipping rates just let's see how to pick a plan here so we'll just check how to pick a plan so these are the plans available the most popular plan is 20 rupees per month so you can see these are the credits they offer for Shopify for small teams 20 rupees per month option is there Advan plus so many options are there so You can just uh select pick your plan however you want so we have understood this option also and the last is your setting up your payment provider

so let's see how to set our payments over here so these are the payments provider we have checked this out option previously how to activate PayPal so after you complete and setting up your store particularly you can just click on the payment provider option here so these are only the step and after doing All of these things you can just place your test order here so so first you can just read by placing test order you can make sure the check out process is order processing you can just check out the invent methods shipping email

notification everything is correct or not so that's it these are the further taxes the domains available you can see from these option from here only from Advanced setting option you have to create policies also see return and Refund policy no policy said because we haven't created any policy yet but you can do that once you complete setting up your store then we have privacy terms and conditions shipping policy so just let's see what are the options available here so you can just text you know any shipping policy you want like refund system how till how

many days that product should be available so these are the shipping policy and contact information also you can provide contact Return rules are off you can just simply click on manage and just do your uh return rules all of these things so these are only the steps how do we create our Shopify application so these are the options which we have seen on on how to enhance our customer support using Shopify inbox and uh so you can see that Shopify offers a lot of tools available here to you know you can explore SEO settings create

email marketing campaigns and run social media Ads to attract customers so we have seen on how we have enhanced all the customization and creating website buttons and everything and how do we you know connect a robu cloud Drop Shipping in our Shopify so that's it we'll just select the we have completed all our steps and you can just Place test order that's it we just done and setting up our test guide okay so these are the online store available you can see these are the Themes we have selected and uh that's it you can customize

here you have again the option of customization we last sa 12 minutes ago blog post options are there Market marketing you can you know just click on marketing how like previous period how you have sell your products the sales attributed to marketing what what is the average order value and the total sales you can also click on the analytics option and check the total sales the discounts available Gross sales duties how is your Shopify application growing and you can just plan it accordingly and the content option is also here customers you can add import customers

here connect with the customers then products whatever products you have right now we just have one product in our hand but you can also add many products whatever product you want to import in your Shopify application and these is this is the order I've already told you so you We haven't placed any we don't have any orders right now so this it's showing your orders will show here and there we have it by following these steps you'll have fully functional Shopify Drop Shipping Store ready to start making sales the beauty of Drop Shipping is that

it allows you to run a business with minimal upfront investment giving you the flexibility to experiment with different products and marketing strategies imagine this you're sitting In a Cozy Corner of your favorite Cafe sipping on a warm cup of coffee your laptop is open and within minutes you have just created a high ranking blog that could potentially earn you hundreds if not thousands thousands of dollars sounds good to go through well this isn't a fantasy it's the reality of modern blogging with Char GD since its launch in late 2022 Chad GPD has taken the World

by storm gaining over million users in just 5 days and for bloggers it Has been nothing short of a gold mine with AI at your fingertips you can now create content faster than ever Target profitable keywords with precision and even outsmart your competition with strategic insights Let's Talk About Numbers many bloggers have seen their income Skyrocket from a few hundred a month to tens of thousands simply by leveraging Char gbd they have doubled their traffic optimized their content strategies and tapped into new revenue Streams with the power of AI the possibilities are endless and today

I'm going to show you exactly how you can do the same in this video we are diving deep into how you can h is the power of CH GPD to start a profitable blog from scratch step by step I'll walk you through everything you need to know from content planning and keyword research to writing posts and promoting them effectively so without wasting much time let's dive into our first step which is Creating a Content plan every successful blog begins with a wellth thought out content plan this is where the magic starts CH GPT can play

a pivotal role in helping you brainstorm and organize your ideas efficiently imagine sitting down to create your blog and having a clear road map of content ideas tailored to your Niche That's The Power of content plan first determine the niche you're passionate about whether it's technology Fitness travel or any other topic once You have identified your Niche it's time to leverage chart GPT so as you can see we have log in our chart GPT and you can simply ask chat GPT to suggest blog post ideas for your chosen topic for example you could type uh

suggest blog post ideas for a tech blog so I'll just simply type here and I'll just press enter so as you can see chart GPT has given some blog post ideas and these are the topics we can look into so these ideas are in just Random suggestions are the building blocks of your content calendar with these topics in hand you can plan out your blog post for the upcoming months ensuring that your content creation is consistent and targeted the approach not only keeps your blog organized but also helps you stay focused on delivering value to

your audience regularly so now that we have our content plann in place it's time to move on to the next crucial part of the blogging process this step Will ensure that your blog post will not only reach your audience but also rank highly on search engine so you can pick any topic you want from here support suppose my topic is cyber security threats in 2024 all right now the next step is keyword research in the world of blogging keywords are like GPS for your content they guide your readers straight to your blog so the next

step is conducting keyword research keywords are essential for search engine optimization Which is SEO because they help your blog rank higher in search engine result making it easier for your target audience to find your content with chat GPT the process becomes incredibly efficient you can start by asking chat GPT to generate a list of potential keywords for your blog for example uh let's type here give me short tail and longtail keywords give me short tail and long tail keywords for the particular topic which you have chosen For example I've chosen this topic which is cyber

security threats in 2024 so I'll just press enter so as you can see chat GPT will give a list of short tail keywords and longtail keywords as well it's important to validate these keywords using an SEO tool like Google Keyword Planner so you can validate these keywords using Google Keyword Planner so let me show you a quick demo on how we can search using Google Keyword Planner so I'll just type Here Google Keyword Planner so as you can see I'll just simply sign in here so here this is the interface of Google Keyword Planner you

just have to click on discover new keywords and you can uh type anything for example uh the topic name is cyber security Cy security that's it and the uh language you have selected is English and we will click on get results so as you can see that Google has given us a list of all the keywords related to this Topic the broad level keywords we have total 658 keywords ideas available you can also add filter here and uh suppose low range high range or exclude keywords in my account anything you want to alter and suppose

I click your brand or non-brand keywords suppose you want keywords for your platform like corera code Udi UD anything so you you can just untick the other brands and then it will give you the keywords related to that particular platform and yes these are The monthly searches and the competition status everything you can just simply see from here so these are the keywords which are having monthly searches of around 100K to 1 million all right so you can pick any keyword from here suppose this is cyber security I'll just copy paste you can also downlo

download your keywords so this is how you can search your keywords using keyword Google Keyword Planner so we'll go back to chat gbt as you can see these Tools will provide you the valuable data such as search volume keyword difficulty and competition level this ensures that you are targeting the right keywords that can bring substantial traffic to your blog so by combining the power of char GPT with reliable SEO tools you are setting the foundation for a well optimized blog that can rank well and attract the right audience now let's move on to our next

step which is analyzing content gaps now that we have Understood the content plan and how do we do the keyword research it's time to gain a Competitive Edge by analyzing content Gap so content gaps are opportunities where your competitors might be missing out and you can step in to provide valuable content that fills those voids so chat GPT can assist you in this process by helping you to analyze what top ranking blogs are doing and how they might be lacking so we can just simply type a prompt here which is Analyze the content gaps suppose

analyze the content gaps and you can just mention the competitor's blog post so we can simply uh search for that keyword which we have chosen cyber security and you can see the first blog post which is from Cisco what is cyber security so we'll just uh copy this domain I mean the web address and here we'll just copy paste and just simply click enter so as you can see the Chgb was unable to analyze the content Gap so we will just uh again we will give the prompt analyze the content just copy paste this uh

post presenter so as you can see chat GPT will highlight the areas where you can improve or expand your content to offer something unique and comprehensive by identifying these gaps you can tailor your blog post to cover topics or angles that others might have overlooked giving you a distinct advantage in the crowded Blogging landscape so uh this strategy not only enhances your content but also position you as an authority in your Niche attracting more readers and high ranking on search engines so as you can see we can we have understood this step now it's time

to move on to a fourth step which is building topic clusters to truly establish your blog as an authorative source in your nishe it's important to create topic clusters so topic clusters are groups of related Blog post that revolve around a central theme this strategy not only helps with SEO but also provides your readers with a comprehensive understanding of a particular subject so using chart GP you can easily build these clusters for instance you might ask create topic clusters for a blog post suppose I just type a prompt here create topic clusters for a Blog

about cyber security in 2024 all right so we'll just simply Click on enter so here are the list of topic clusters which are more than just a collection of post they create a robust side structure through internal linking which helps search engine understand the relationship between the content pieces this improves your blogs visibility and ranking while also guiding your readers through a logical and informative content Journey so as you can see your topic clusters are now here ready you have laid the groundwork For a powerful content strategy now it's time to dive into the actual

writing process where chat gbt can once again be your invaluable assistance so after doing this uh topic cluster thing we'll move on to our fifth step which is outlining and writing the blog post so the next step of our journey is creating a well structured outline which is very important for organizing your thoughts and ensuring that your content flows smoothly so we will start by asking Chart GPT to generate an outline for your blog post you might type something like this which is uh create an outline for a blog post titled suppose the title name

is cyber security in 2024 okay so as you can see it has created an outline introduction emerging cyber security and what all topics you need to include so it will provide a detailed structure including headings subheadings and that you can use as a Blueprint for your post once you have your outline ready you can ask chat GPT to help expand each section into fully written content for example you could input expand the section on heading with the keywords name of the keyword list so suppose this is the heading all right so you can just type

here expand the section on heading name with the keywords and you can get your keywords from Google Keyword Planner As you can see here so just simply copy paste the keywords so copy paste it just remove all of these things and just simply press enter so Char gbt will generate content that fits into your outline making the writing process faster and more efficient so however chgd is a powerful tool it's also important to add your personal touch to ensure that the content is more engaged enging and reflects your unique voice so you can also add

U just write Write a prompt right friendly tone blog post and just press enter so you can modify according to your needs so as you can see that the chat GPD has generated a top toic cyber security and it's starting from all the topics which needs to be included so any modification you need to do you just simply type The Prompt here and and then charge will give you the required results our next Step is adding fqs and also doing SE optimization so now this uh post as a Blog is ready so to enhance your

blog post users experience and search engine performance we also considered adding a frequently asked question FAQs so Char gbt can generate FAQs that are relevant to your topic just simply type here create five FAQs so it will create all the FAQs you need you can also ask for tags meta tags for this you need to type Create meta tags for blog post t titled cyber security in 2024 so it will create all the meta tags so by adding these SE enhancements you are ensuring that your blog post is not only informative and engaging but also

optimized rank well and attract a larger audience our last step is promoting our Blog the final step includes writing a great post effective promotion is the Key to driving traffic and growing your leadership so agbt can help you in assisting and creating promotional content for various platform so you can just simply type a prompt here which is create a tweet to promote my blog blog post title cyber security 20124 so as you can see chat GB will generate a concise and engaging tweet that you can share with your Followers you can also do the same

for other platforms like Facebook LinkedIn and all of that so just simply you have you can also write uh type write a newsletter to promote my blog using the title name and then Char gbt will generate the content allowing you to quickly share your post to your audience and there you have it a comprehensive step by-step guide using chart GPT for blogging from creating a Content plan and researching keywords to writing post And promoting them effectively that GPT can streamline your workflow and help you focus on what matters the most are you looking to turn

your passion for writing into profitable online Venture in this comprehensive guide we will show you how to easily create and sell ebooks using Chad gbt an advanced AI tool that simplifies the writing process creating ebooks has never been simpler thanks to chat gpt's ability to help you brainstorm ideas generate content and Structure your book efficiently selling eBooks online is a fantastic way to make money as digital products are in high demand you can reach Global audience without the hassle and the cost of printing physical copies plus ebooks offers the convenience of being eco-friendly and easily

accessible to readers worldwide throughout this video we will walk you through the entire process from the initial idea to the final sale you will learn how to use Chat gbt to generate engaging content format your ebooks and publish it on popular platform forms like Amazon Kindle Direct publishing KDP and Apple Books it's your choice where you want to publish it so stay till the end of this video because we will guide you completely on how to create an ebook and sell it online and that is also completely free Yes you heard it right completely free

all right so now let's understand what is an ebook and what are The benefits of creating it so an ebook is like a digital box that you can read on devices like tablets smartphones or computers it's convenient because you can carry many ebooks in one device without needing physical space creating an ebook offers several benefits first it is cost effective since you don't need to print copies second ebooks are eco-friendly as they save paper and reduce I repeat as they save paper and reduce carbon footprint third they can Easily accessible globally allowing authors to reach

broader audience fourth ebooks can can be interactive with features like hyperlinks multimedia and search functions enhancing the reading experience you can make money from ebooks also in several ways firstly selling eBooks through platforms like Amazon Kindle Direct publishing or Apple Books allows you to earn royalties on each sale pricing strategies can vary from offering promoting to setting Competitive prices based on the market demand secondly you can leverage ebooks to build Authority and act clients or customers in your Niche for instance an ebook on digital marketing strategies can showcase your expertise and lead to a Consulting

opportunities thirdly offering premium content or bonus material alongside your ebooks can justify higher prices or subscription models this approach enhances the value proposition for readers and lastly Licensing for selling rights to your ebook for translation adaptation into other format such as audiobooks or courses Etc so there are are many benefits of creating an ebook and selling it online it is primarily used for moneymaking also to get aware for I repeat also it is used for the awareness of if you're launching a product people use ebooks to firstly show the demo of what that product is

so you can use the ebook in many ways so in this video Let's understand how to create ebook for that let's move on to the browser and understand all right so now this is our browser now let's understand how how to create the content of ebook using chat gbt which is our AI tool so we'll go to chat gbt so now here we will be writing a prompt to write the content of ebook now it's up to you on which content you want to write it it can be in your domain also and it can

be something in which you have the interest you have the Passion and you are good at it for example let's say somebody is good at the knowledge regarding cars or regarding bikes or regarding anything he must he or he must have the value to provide to the audiences that content he should write the ebook on for example so let's take an example like I'm writing an ebook on how to make money online right so what should I write so I'll start with writing the prompt just a second there we Go write and ebook for titled

how to make money online featuring the AI generated images for each chapter this ebook will contain eight pages and six chapters divided into six chapters all right so let's have a look what we Have written way I've written is write an ebook for people out there titled how to make money online in which we are featuring the AI generated images of each chapter for each chapter so that it will be easy for people to understand it now this ebook will contain eight pages so I've instructed chity to create eight pages divided into six chapters each

chapter will be explained in humanlike Manner and long paragraphs it should be long paragraphs also use AI generated Images in between the chapter for the better explanation so let's see what the result it gives us all right chapter one is freelancing and we can see it is not able to generate the images we'll do something about it definitely blogging and content creation online service and market research selling products online affiliate marketing online tutoring and courses so six chapters are there all right so Chad Gbt has given us all the chapters that we have asked Chad

GPT for now we wanted the images also like AI generated images also so let's write a prompt for it as we are not able to see the images so I'm writing where are the AA generated images that I asked for I'm not able to see those images all right now let's see so here CH gbt is giving us I believe it gives us chapterwise images all right so it is giving us chapter-wise images here is The air generated image for chapter one freelancing let's proceed with generated image for the remaining chapters all right so it

is showcasing the freelancing people are doing freelancing and online service and market research okay though these people are doing online research and market research online service and this is blogging and content creation as we can see these all our a generated images that we asked for and now we can use each of these images In between the ebooks selling products online affiliate products and online tutoring and courses the images what I think the images is pretty well that I expected now you rebook how to make online includes a images for each chapter all right so

what we asked for chat gbt it gave us sometimes it happens that what you ask it doesn't give at the first time then you then you'll have to write the another prompt for it as we did right now all right now the thing is We want all these images to be inside this one in this doc not this doc but this what we call ebook that we have written so let's ask Chad gbt if it can include it in between can you include these images in between the chapters above and then show it to me

let's see if it can do that otherwise we can also do that but let's ask chgb first all right I don't think it is able To do that we might have to write another prompt for it but rather than that let's just use this also this only we'll use anyways we have got the links for we have got the photos for each chapter so we don't need to worry about that so without worrying about this we'll move on to the next step which is compile all the tables chapters and images into a file that we

want so this file can be PDF file also can be dog file also or in Any other format so let's just write compile all the tables chapters properly images properly into a document file all right I think Chad gbt is saying I'll convert all the images to PNG format and then add them to the document so let's just add another prompt let's just stop It and just copy paste this one and we'll be adding another prompt so that we can tell chat gbt that use this format in instead of that one that it is suggesting

we can write that convert the images into a specified format like we can write convert the images into jpeg format now let's see all right so as we can see chgb has given the answer I have compiled the document with converted JP s is properly Integrated you can download the ebook using the link below so you'll click on this file to download it and as we can see it is getting downloaded and let's just open this file as we go word automatically saved images to the normal document template do you want to load it yes

let's see okay so this is the ebook that chat GPD has created you guys must know that anything that we have written inside it is not on our own Chad gyt helped us in Writing all of this content and we can see how properly it is written the color scheme and all and this is how to make money online so now we can also make the changes in between the profit of writing the document in Word is that only we can always convert this document into PDF by going to various sites but let's just create

first in the document file so that you can also do editing and changes and if you want to add something then also you can easily do that so that's Why we have created into the document format so as you can see freelancing then there is the image as we can see we can also resize it all right as you can see we have resized it so this way you can also edit it and whatever you like I mean it's up to you it's it's very subjective to people what they want to do for their ebook

so it's up to them if they want to add something in more detail or they can also Showcase with the help of an example then they can Definitely do that and after all the editing is done then they can you know go for the PDF format it it is very easy to convert doc into PDF by going to various sites so as you can see we are resizing the images and according to me the images are well I mean what I expected is it is better than that and it is also you know showcasing what

we want what we what we are explaining over there so yeah as you can see conclusion is also there introduction is also there So you don't need to worry about that as well and another thing is let's say uh I want to change it a bit like let's say online service and market research is there then there is blogging and content creation is there but I think this blogging and content creation content is bit like not that explainable I want it to elaborate more then what will I do is simply copy paste it or you

can use from chat GPT also we have copied it and now We'll go to chat GPT all right now I'll write the prompt I want you to explain it in more detail so that people can easily understand it now I'll copy paste I'll paste the content that I want to more I want chity to more explain explain it in an elaborated way so here it is blogging apart to sharing earning Choosing your n setting up your blog creating high quality content monetize your blog and advertising sponsored post everything everything there are various points there are

five points that J gbt has WR and now what I'll do is I'll just simply copy it let's say I've copied it now I'll go back to the doc this is the doc and I'm just showing the example right I'll just paste it now let's see all right online Service and this is blogging and content creation so automatically as we can see number of points we have written and this is the link that it has added and basically we got the format basically all these things are done so we don't need to worry about that

even we want to make any changes it is very easy to do that as we we have just saw now the next thing that we want to focus on is the mockup or the cover photo or the mockup photos for that basically we want to Market this digital product this ebook we want to Market it so what we'll do is we'll have to create a cover or mup so there are many ways to do that and as we told you that we will be creating this free of cost how to do all these things in

free so we'll go to canva all right now we'll write a prompt uh what prompt should we write we write create a AI generated uh poster image let's write create and AI generated Poster image for ebook that I can use as a cover for it all right this is how to make money online so okay we don't want the entire cover photo but yeah so don't give me the entire cover photo just generate AI generated image images for mockup for Ebook no we already have this kind of a thing over here create few more only

create image and not the background is creating some more images let's wait for those give me the inside image for the last photo so basically you have to manipulate chat G2 to give you the exact Thing that you are asking for so for that you have to write multiple times The Prompt sometime it happens so it's pretty normal so don't just get frustrated with that I think this one is better anyways it is not getting us what we want can you convert this by mistake I WR something else downloadable I want to write I think

it is converting it all right so to create a mockup now what we'll do is we'll Basically go to the mockups here we can see this is the template this is apps inside apps we'll go to mockups as we can see we'll click on this now we have to select the mockup we want to create so let's have a look at it so there are pro also there are normal one also it's up to you which which you want to select let's select this one and let's get started we'll select the image that we just

downloaded it so upload it I believe this is the Image sorry this is the image and it is uploaded yeah but the size of the image is bit small right so we'll have to make it in portrait or something let's see if something is there code interpretor session expired I believe we'll have to create another one so let's say we want to download this we have to make sure it is in the JP format so it is downloaded now we'll go over here and delete this one Select upload I believe this will fit let's see

yeah it is looking bit good than the previous one and let's see save mup so this is how you can create a mockup for your digital product your digital ebook and then you can easily download it so once you have downloaded it you can put it into use now the next thing is how you can Market it that is the next challenge for that you have to go to the free websites that can that lets you to Upload all the your ebooks and sell it there are many websites some are paid and some are free

also but before moving there let me tell you guys the version of chat gbt that I'm using is chat gbt 4 you can also do the same thing with chat gbt 3. 5 also but it doesn't give you the feature of downloading all these images or whatsoever you want so for that you don't have to worry all you have to go is to go on canva and you click on it and now here You can see there are many things now the first thing you'll do is you have to get the ebook template so you'll

search for ebook and you can select the ebook template whatsoever you want you can select as per your choice for example let's see this one this one is free so you can customize this template and then you can copy paste from chat gbt as chat gbt 3.5 doesn't give you the feature to download all these things so all you have to do is just copy all these the All the content that we uh previously done and just paste it over here and you can also add page or something like that so it is very easy

you can you know edit this so it'll be easy for you and then you can download it so you don't have to worry if you don't have the paid version of chat gbt you can easily do that in with the help of canva so you don't have to worry about that now coming to the part where we were explaining how to Market it how to sell it and where to Sell it basically so for that we'll go to a site instam Mojo So it allows you to you know create your own digital product and sell

it free of cost so for that we'll log in it's pretty simple and so once we have logged in so we have to fill up the details so basic detail it is very easy you can easily fill up the details as it is showing payment collection is not enabled on your account so I'm showing you the demo of it so that's why I've not done that but It is very easy or and it's free of course so it is very easy for you guys as well so once you have done the sign up and all

as you can see shortcuts add a product digital file even ticket manage store categories there are many things not only ebooks you can Market over here there are many things you can do right so for that what we'll do is we'll go to add a product digital file so our digital product is our ebook for that we have created a mockup that we Have downloaded it from canva this one so now we have the this option of adding a product so you can see I'm a coffee like this you can do you can set the

price and you can put in the account details so people who are interested in can easily buy the product from you so it is very easy and it is also Shing physical product digital file even tickets others so as we know in digital file it is showing ebooks digital art software or any file that can be Downloadable we'll click on this and then you can easily upload the file so once we have uploaded then we can here add the image product image that is the our mup that we have curated all right so now it

is done and once you have uploaded that you can also product video YouTube videos are only available on the growth plan then the title of it the description of it the price that you want to sell it for the fixed price and discounted price that is Optional and limit the number of downloads per buyer so you can easily do all these things it is very easy you don't have to worry about that and all these features are there then in the end you can just Market it so using chat gbt you can easily create money

and we have showcased this with the help of a fine example all you have to do is to just implement the things that I suggested you on your own and you have to add the account details that I can't do you have To do it yourself on the instam Mojo where you can freely do that it is very easy you have to put in your account details and that is done and for the people who are thinking that they don't have the paid version of chat gbt you don't have to worry about that as I

told you using the non-paid version of chat GT also you can do the same thing that I've done but you can't download the content that I did previously for that you can just copy paste the content and Put it into the canva so canva has the this template of ebook all you have to do is just paste it over there and then download it from there and I have also shown you how to create mockups and all so you don't have to worry all the things are there available for you all you have to do

is just put in the work and do what you want to do thanks for being a part of this digital marketing full course if you like this video do hit the notification Bell for more Videos by simply learn staying ahead in your career requires continuous learning and upskilling whether you're a student aiming to learn today's top skills or a working professional looking to advance your career we've got you covered explore our impressive catalog of certification programs in cuttingedge domains including data science cloud computing cyber security AI machine learning or digital marketing designed In collaboration with

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