YouTube Video Creation Best Practices

in this video what I want to do is I want to kind of give you a quick suggestions I guess I guess you could say on how to properly create a YouTube video because it's kind of nice to have a little blueprint of what you want to get accomplished so I am actually going to pull this up real quick in keynote and I'm going to show it to you so basically YouTube video creation these are kind of the best practices and you can I'll probably have this somewhere underneath the video or around it or you

can just take a screenshot or just write this down on a piece of paper either one and these are the things that typically you have to understand or remember that everybody is going to YouTube it's in most cases like I've mentioned before it's a search engine and people are looking for answers and solutions to uh problems right so what I typically do is I start with maybe addressing a problem but I quickly in the the immediate beginning like literally first 10 seconds I give them a big promise as to what they're going to receive or

what they're going to learn achieve do become in the first 10 seconds of the video okay so it's real important it's called The Hook it's basically the big promise that you're going that they're there they came to the right place you they type something into YouTube and you're going to give them you're giving them the big promise that they they're going to get their answer from you the next thing I would recommend that you do is offer a little um why you should listen to to you know why should I listen to you is really

what they're thinking to themselves who is this guy who is this girl you know why should I believe that they're going to have the big promise so you could say you could say something like um hi my name is Mike I want to thank you for watching this video and what I'm going to do is I'm going to show you how to generate a hundred leads a day and I know that's a big promise but here's why you should listen to me and then you know I've done this repeatedly day in day out blah blah

you know and you just give a little credibility obviously you're gonna do better job than what I just said but you you want to do that because now you're establishing yourself as an authority in that space or for that solution okay so you're you're you've you've put it out there what you're going to deliver and you're going to back it up with why and your experiences and that shouldn't take too long then what I like to do is I like to re-uh State the problem then offer the solution okay so if they they if somebody

typed in I need leads for my network marketing business you know Lee you know MLM leads or whatever I would start by saying hey Mike Healy here and listen if you're looking for leads for your network marketing business I'm going to show you how to quickly generate a hundred leads a day if you're willing to to you know at least listen the reason I can back that up is I've done it for the last you know five years I can show you exactly how to do that so let's go ahead and get started and then

I would pause or maybe you know make the video flash or Flickr or whatever just so it's kind of a pattern interrupt and then I'm going to State the problem okay say okay so here's the deal you're in network marketing you've just gotten started but you ran through your friends and family you did whatever your upline said is to create that list of 100 people and now it's painful because you don't know who else to talk to so here's the solution is what I'm going to do is I'm going to break down five easy things

you can do to start generating leads and and then you would go through those things you would make your list on a piece of paper or however you you know do it you draw it out on dry erase board but this is me just explaining the best format then once I've done so if I say five steps the reason I would say something and I like to use steps a lot in a lot of the videos that I do or I would recommend that you maybe start there is one it keeps you on track two

people want to feel like they've they've uh finished something a lot of times you feel like you've got to say you know you're doing well when you finish something and then the next thing you're gonna do is you're going to do a call to action and the reason I have actions is very simply this is um what I would say I say hey you know listen first off thank you for watching the rest of this video first thing I want you to do is make sure you subscribe to my channel I always say that in

the video subscribe to my channel subscribe hit the alert button so you can get updates and stuff like that because I'm always putting out good content a lot of people are commenting on it and so on the other thing is is if you're looking for lead generation so this would be a bigger promise on what I just did because I'm using the YouTube video to create a little brain awareness problem to solution I've given them an answer I've given them a problem you know something I can help them with but now maybe you're looking for

a call to action that takes them somewhere else like say listen I gave you 5 steps right here what I want you to do is there's a little there's a link in the description area below that will take you to uh you know that you can register for a webinar where I actually give out my top 20. you know and they're like oh okay you know something like that so you kind of tease them with the five but then you let them into the top 20. that kind of thing so if you if you listen

if you if you think about it if you just structure your business if you structure your videos like this and it can be anything it could be giving a testimony about your product it could be about how to recruit it could be about your comp plan it could be about and just about anything you think of if you stay Within These guidelines these parameters it'll help you pop out videos and content much faster perfect example is you know one of my videos that I created was uh literally a minute and 42 seconds that was just

kind of me addressing or going after a problem saying hey if you're if you're network marketing you're struggling to recruit struggling to get leads and if you have to build that team in thousands what I'm about to share with you is going to completely change your future so this is this is actually a YouTube video that I have that sits on my Channel That's public and it's also a YouTube video that I use as an ad when I do that and I'm driving traffic to this uh free network marketing training video course so again what

I'm doing is I'm I'm getting your attention in this first video I show a little social proof things like that and then I go over and I back it up with what I have on my on my page okay and again you know it's it's uses an ad and so on so if you go back let me go through it pull these up again real quick quick intro with a big promise why you should listen to me a little credibility and influence who you are what you stand for State their problem again and then back

it up with the solution and your maybe your calls call what you're going to do your call your steps I'm sorry your steps you're gonna you know walk them through and help help them get that promise and then call to actions at the end to subscribe and then where you want them to do take an action contact me inbox me uh you know go to my website look at my you know look at my product whatever that might be so I thought I should definitely add this into the training because I know it's very important

a lot of people don't know how to do it but hopefully that helps and it gets you started on your path see on the next videos thanks