the biggest mistake that I made with Prestige Labs just my supp company I'm glad we wrapped around um was that I treated the supplement business purely transactionally I did everything that I'm telling you that I not to do I did it that's why I'm telling you that it didn't work is that and by the way that's the norm for the supplement industry right 100% so it's not like you were doing something abnormal that's the norm yeah another normal example of like hey if everyone else is doing it it's probably not the best idea but anyways
um and so I I basically built the whole brand off of transactional sales and teaching how to hardcore clothes CU that was a skill I had so I was like okay I'm going to hit it with my sales Hammer because that's like everything looks like a sales Hammer when you're good at sales and so I taught all the scripts all the processes how to set up the lobbies how to like how to get assume closes in how to get people on subscriptions all that stuff right but the thing is is that I like it actually
happened with first form so this is a plug for you a close friend of mine um was a first form athlete right and uh I was like dude sell Prestige Labs it wasn't because I was you know like we didn't know each other yeah and I was like dude it's all my stuff and and and uh and the commission that I was paying was significantly higher and I was like and I'll give you the special homie like I just like come on like we're going to dinner let's be on the same team you know what
I mean all the time Y and the thing is is that he continued to he and Hall and to this day he still sells first form and I was like I don't get it because I KN because I did have this really super doctor like make all the products and like make them accept like that part I felt very strong about and I knew my commissions were higher so I was like the products are very good and the you get paid more and I just like I couldn't compute which meant that I had a distortion
of reality I saw the world in a way that it wasn't and that hurt my business and so when you're taking these lenses off and like Andy's squeegeeing your eyeballs right so you can see things more clearly the thing that I missed was actually the soft stuff it was the brand stuff actually my my creative director sent me a podcast my eighth podcast of all time I'll tell you the title stop branding because I felt so confident about the fact that I was like you don't need a brand I was like you need to run
ad you need to do cold and cold call cold Outreach yeah see you're the guy I'm talking to you're the dude I'm talking to saying hey use those skills to build a brand yeah yeah dude and I didn't get it and the fir like and what's happened is it's like Brick by Brick my belief in this first was like okay brand and the direct response stuff and knowing the hand toand are equally important but the longer I've been doing this and you've been doing it longer than me the more I'm just like it's just brand
over because if the br's right everything else follows and the reason that he didn't come over to quote my team was because like I had no brand or I had a negative brand whatever you want to say but like I didn't have a brand that was as strong as first he didn't want to associate his brand with my brand got it and that was the thing that I that I I just missed I didn't get it and so as soon as I learned that lesson and it took me selling the companies and doing all the
stuff to like really reflect like what could I I've done better like that's why we built acquisition. comom and I was like I've so you think about getting customers right there's like eight ways you can do it you can you can reach out to your friends and family individually you can reach out to strangers individually you can post content or you can run paid ads those are the four things that one person can do leveraging other people you can get referrals so you get customers to tell people you get Affiliates so you get other people
who have businesses to refer their customers to you you can hire agencies to go get your customers or you can hire employees to do the first four right those are the only ways that like you can get new new customers and I had built a business off of every one of them except for off of content and so I was like with acquisition. comom I'm going to build it off content I don't know how to do it so I'm going to figure it out and it was only through building content that I understand that it
was all about brand yeah and what's weird is that when you do start building a brand or a personal brand you realize if you do in my opinion if you do it the quote right way which is just give and you give and you give and you give and then you take a breath and you give and you give and you give and you give and you're like wait should I nope you keep giving you keep giving and there's a there's a popular say that Gary has which is like uh give give give sorry no
he says jab jab jab right here yeah that's right hook right I think that's actually the ratio for a mature platform so if you actually look at television the uh add to uh give ratio which is the content that the actual shows is 47 minutes to 13 minutes it's jab jab jab right hook if you look at Facebook which is a mature platform it's three news news feed uh like from your friends and family whatever and then an ad so that is the ratio for when you're maintaining your current level but if you look at
the platforms that are trying to grow what is t talk or when they were growing they didn't have any ads they just it was all content it was all give and so the the Nuance at least how I understand it for that strategy if you're trying to build a brand is give give give until they ask which means that you just keep giving and if no one's asking you just keep [ __ ] giving and in my opinion bro that's my whole strategy yeah yeah as a person all the players we're tell like so there's
you've seen these ads in the direct response where they're like the the secret the 1% don't want you to know it's hor [ __ ] there is no secret but there are things that the 99% refuse to believe yeah dude dude big facts on that that's [ __ ] gold and so like and and I say this up because it because it I went like you I felt so much pain for such a long time because I just didn't understand the way the world work especially as it related to business and so like if you
can build the brand when you actually do it as I've now you know been doing it like you realize that you were wrong before like I can just tell you clear as dead you know that this is the right way to do it and it's slower and you eat it for a year or two years or three years of you building it and what you're doing is you're finding your voice you're figuring out your values and you're learning how to actually deal because if every person who comes to you only came from just consuming value
from you ahead of time the type of the customer is different how bought in they are they share your values and so it actually builds this base that becomes a pillar that you just keep that just keeps expanding on your behalf and it becomes kind of like so little it's too little for you to notice until it becomes too big for you to ignore right like that's how compounding works if you start you know you invest in the s&p500 $100 every month it becomes tiny and then all of a sudden it becomes Unstoppable
