imagine starting with zero followers zero engagement and zero sales and turning that into a $5,000 a month income stream or selling digital products on Instagram that's exactly what I set out to do 90 days ago in this video I'm going to break down the exact strategy step by steps that I'm using to scale this business to over $5,000 income and I'll show you how you can do the same on any social media platform the reason I'm using Instagram is because I feel like that has the best conversions whether you're starting from scratch or looking to
boost your existing sales this step-by-step guide is packed with the secrets that allowed me to achieve these results and if you stick around until the end I've got a free gift for you the complete digital sale planner which will be a full guide that will help you save time stay strategic and turn traffic into customers let's grow now I went with the top top down approach which is where I think nearly everyone makes the mistake with their digital product starting from the bottom rather than the top before I even thought about what product to sell
I needed to understand the numbers my goal was to make 5K per month and so I could do that a few different ways I could sell a $5,000 product to One customer per month or I could sell a $5 product to 1,000 customers per per month now it is much easier to sell a $5 product than a 5,000 one now after researching the market and being in this space for so long I found that most digital products are around $5 to $20 and I decided to go with $20 which is a top range but I
feel it's still very much an Impulse buy for consumers at $20 per sale I would need around 250 sales every single month to achieve that 5,000 but it's not just about sales it's about traffic and conversions now I know that websites typically convert at around 1 23% here's what it looked like for me with a price point of $20 at 1% conversion rate I would need around 25,000 monthly visitors to my website if I optimized this to 2% I would need around 12,500 and then if I was able to push this to 3% I would
need around 8,300 34 monthly traffic so before I even determined what product to go into or what Niche I needed to make sure that I was going to pick a niche or a product which had enough demand and traffic to achieve these numbers make sure you use the formula coming up so that you can position yourself as a sales machine for digital products so let's break this down for anyone to use step one is about finding something you have an interest or skill in that topic so for example I've always been fascinated by Tech so
AI was always going to be a good option for me remember we're going to have to create content on a regular basis having interest is just going to be that much better number two and one of the most important is validating that demand as I mentioned I started by checking Google Trends and using keywords like AI tips chat GB BT to see what other people are searching for how popular searches are and whereabouts around the world people are looking for that information number two is validating it on the platform that you're going to be posting
on so for me I went on Instagram started checking AI Pages check in the comments what are people asking for number three is again one of the most important and very very very underrated content creation skill level here's a critical Insight that no one no one touches upon don't pick a niche that you don't have the content creation skills to perform at a good level I chose to focus on carousels simple repost reals and quick tutorials because they are easy for me or editors to create this is a task for you grab a piece of
paper and write down your top three interests along with your top three skills use Google Trends to check whether there's demand in those subjects and then create some content to see if you a enjoy it and B to see if you can actually edit at a decent level now that you have your perfect niche how do we turn these followers into customers let's get into it before you start designing anything going onto Cana you need to actually understand your audience's pain points so you've picked and validated your Niche but let's explore that further and this
is where so many people go wrong because they start assuming what Their audience actually wants spend less time guessing what they want spend more time feeding their desires which is going to make you more money Step One is researching with chat gbt and social listening I use chat gbt to analyze popular questions and discussions on forums Twitter X Instagram Tik Tok Etc there is so much useful information out there what you want to analyze is the questions people were actually asking about chat gbt or AI what challenges are they facing and what are the solutions
they are desperately searching for you can do it too and here's a simple way start by searching Instagram accounts in your Niche and analyzing what the top comments are you could put this all into chat gbt and ask chat gbt to start breaking down the psychology of your target audience now I noticed the trend that people who were using chat GPT were facing the problem of being overwhelmed and not sure how to actually get started this was where I decided the productivity pain point was the one I wanted to focus on step two is focusing
on the main four pain points that you can expect when making a product let's break down these four categories and how they can apply to a digital product number one is financial if your audience is trying to save money focus on highlighting the savings cost or the ROI so for example free AI tools that help me save $1,000 a year the next one is productivity which is was the one I decided to focus on basically my followers were wasting time trying to find ways to use their AI tools effectively to solve this I created a
guide that had chat GPT prompts time-saving shortcuts and stepbystep tutorials a validating product for this could be a quick checklist or a quick start guide the next one is processes if your audience needs help integrating AI tools into their workflow or tools into their workflow create a system or a guide on how they can do this even as a complete beginner processes and systems is a massive selling point integrating AI tools with notion for streamlined project management the last one is support you can provide FAQs or offer resources which allow ongoing support or even access
to a community group an example product idea could be a troubleshooting kind of resource area or it could even be a school Community now once you've identified your pain point you want to use these tools to actually create it the first step is using canva now canva even the free version has so many free templates for basically any type of digital product a simple search and you can get started all you need to do is change some colors potentially some font add a few extra images and you've basically got a unique digital product in terms
of the content you want to use chat gbt for that a simple prompt could be create me a step-by-step guide on how to use chat gbt effectively for a beginner but something that's important to remember is try to add your own skill your own interest knowledge to it don't just rely completely on a chaty PT kind of Clone that everyone else is doing which is why when we pick the niche I made sure to pick something I'm actually interested in have skill in have knowledge in because that's going to make my products stand out more
and more the buyer journey is super important if your first product they buy it and they can tell that it's basically being created on chat gbt they're not going to come back so put a little bit of effort but use chat gbt and AI to enhance the product now the next thing is validating that product now essentially validating the product means making sure that people are actually interested in but there's nothing worse than kind of creating a digital product spending weeks on it or however long and then trying to sell it at $20 or however
much and not getting any sales you need to validate that first what you want to do basically is you can create your product but create a free version of it to see how many downloads you get how interested your audience are how it effectively goes into your Instagram kind of setup and from there you're going to get data you're going to get insight into what works you potentially test so for example if one is not getting the right amount of traffic then you can test another one make a variation change the way you're selling validating
your product is so so important and super important make a free version and I'm going to show you how you can actually build a quick website using AI very simply you will have a step-by-step guide in my complete digital sales planner which is going to be shared at the end of the video which is going to tell you how to optimize your profile the best way possible so that you actually get conversions plus a bunch of other stuff keep watching cuz we're still about to dive into the next section which is your AI website builder
which you can get started in less than 10 minutes now it's time to get serious about converting our traffic into sales for that we need a high converting web page but don't worry this isn't going to take hours and hours of coding or hiring a expensive web developer we're going to use AI now you might be wondering do I really need a website yes you do because having a website is going to make you seem that much more professional especially if you have your own domain because people are going to go to it and think
this person has actually put in effort this looks legit and this is going to increase conversions but sometimes using thirdparty platforms to sell our products isn't always the best option because we lose that creative freedom when it comes to marketing which is why you want to have ownership and control of your website you can have a professional website up in less than 10 minutes using hostinger this video today is sponsored by hosting up but honestly their AI website builder is a total game changer for anyone who wants to validate their products and actually start generating
traffic into money here you can see the offers that they have and you can get started from $295 per month with the business option now this one is the one I recommend as it also has some bonus AI features such as the AI image generator and the AI writer which I'll go into shortly there is a bonus discount code in my description if you use the word grow now once you pick your plan you can see here that you get a free domain and a free email which again is so so important you don't want
to go to a website that is freew website.com sl12 345 you want to have a website that is clean professional and the people are going to appreciate once you've signed up claim your free domain this is your unique URL and make sure the domain obviously matches your Instagram brand more so the brand rather than the product now it's time to let AI build our website okay so here I have the AI web Builder obviously we've already done this but we're going to do it again just to kind of show you so I'm going to do
chat GPT tips and tricks and essentially that's just kind of your brand name but we want to put basically a description so that the AI can understand what we're kind of doing this is a website for digital products about Ai and chat gbt we are going to be selling them via social media and people will be coming to the website from there make the website professional yet simple and you can see here there's a suggestion add online store straight to way to the website so that we can get that validation personalization settings this is kind
of down to you if you want you already have brand colors you can go to my color palette and kind of pick something there or you can press surprise me in this case let's just press surprise me create website and then it's a matter of waiting about 1 minute and the website will get created for you okay so here's the website that they've created for us limited time offer save on AI tools and you can see it's basically put loads of stuff into place for us and the only thing we're really going to have to
do to get started is kind of fill is change the images if you don't like them and potentially change some of the text but the AI writer has already done a lot of kind of the work for us so let's say this image right here you didn't like it or you want to change it the rest of the shop is kind of set up the home shop about contact you want to press edit remember this is a drag and drop editor so it's going to make things very very simple for us so I'm going to
press edit website again and essentially different sections just require a little bit of input and in a matter of minutes you can probably get this up and running so I can press generate image or edit section and I can replace image I can use my own images AI images whatever kind of I want to they do have free images as well so let's say like this one if I wanted to use that you know and then it's a matter of kind of changing the text again they've got AI writers you can just press edit text
make it Bolder change the color change the font and once you've played around with it added your brand colors set it up how you want to set it up so I should have potentially written you know put one product to begin with it's kind of put numerous for me to start with but that's fine really dependent on you the more information you give it the better the output but you will need to make some tweaks here and there something that's important to mention is when you're building any website especially in this case most of our
traffic is going to be coming from mobile so we need to make sure that the website is optimized for that now hosting actually do optimize it for mobile but it's important to press this button and kind of always check how it looks and it's really important because over 80% of our traffic is going to come from mobile so have a look at how it looks make sure that you're happy with it you know remove things you don't make things bigger Etc however you need to do it this can be done very very quickly and finally
adding social proof is going to be super important for you when you have testimonials once you start selling a few you can even give some for free and get people's opinion this is going to really help Drive conversions but remember you're in this for the long run you want to start building that as soon as you get a testimonial and add it you know maybe have an email sequence when people buy something that they get a discount code for the next product if they give you a review there's a lot of ways we can discuss
that further down the line now the final thing is the actual money side of things so for example if I go to here online store go to products you can see that it's already kind of put a bunch of products for me you can customize this how you want so it's put it for $29.99 obviously I need to change that I'm going to press edit and then I'm going to go through kind of the media like how I've set up my you know I could put the cover photo of my product change the name obviously
it does have ai writer for the description if I need assistance and you can put as much as possible in terms of pricing quick tip add a discount price sometimes psychologically seeing a discount price is going to incentivize people to buy so put that there put in the options you need to do and essentially you're ready then the final thing you need to do is put your payment processes here you can put for example PayPal or stripe or put a manual payment option the more you have the more options for your consumers the more potential
sales so try to set things up in the best way possible once everything is set up we need to go to this magic button right here go live and we are ready to start promoting this on our social social media everything changes when you have a website and you start pushing people to the website and start generating traffic because then it's a matter of tweaking checking analytics and making sure that things are set up in the correct way if you're ready to get started with hostinger check the link in my description and remember to use
the discount code grow to get additional discount but now it's about making sure that that traffic actually are potential customers how are we going to sell on a consistent basis selling without burning out your audience people do not speak about this and there is an actual strategy to selling on social media and this is how you do it sustainably so you don't get a mass of unfollowers and people just get sick of your content so my AI page we are constantly providing value I'm not expecting every single follower to buy from my page the people
that we are looking to sell to are the people that want more that might be struggling with the particular pain point we're targeting every single time on my pages that we over push our products we always see a dip in engagement the Fine Art of selling online is about literally balancing here's what I recommend you do number one is follow the 8020 rule 80% of your post stories whatever is should be focused on value this could be tutorials tip carousels literally anything that is going to help them love your brand soft ctas I see so
many ctas which are call to actions which is like buy my thing follow this like have soft ctas provide value in the Top Line you can have a CTA right underneath but don't just make CT everywhere and everything this is going to stop you from growing if you found this tip helpful make sure you check out our full guide which is now available Link in the bio something that simple can make a big difference we are selling to humans we're not selling to robots connect with them speak to them like humans and you will get
sales the next thing is leveraging social proof to build trust this is a given which is why the validation phase the freebie phase can be super useful cuz those people that get the freebies you can get them to give you testimonials which will then you can use to push your products so try to get testimonials and reviews as quickly as possible onto your highlights onto your website if is going to make people actually want to purchase your products something that's super useful as well let's say you have a fitness product you might want to do
before and afters even if people really say in your DMs I really like this product or this helped me save so much time just screenshot that and put it into your stories put it as one of your promotional stories that you run every few days there is so much you can do you need to kind of build a strategy around this go on to chat gbt write down your Niche what you're selling and ask chat GPT to give you a list of different types of testimonials that would work in your kind of page in your
brand the next one is Instagram stories Instagram stories are one of the best ways to sell a product and all without being too aggressive because ultimately they disappear after 24 hours but if you oversell your stories what's going to happen is people will start checking your stories less so even if you have a million followers why am I going to check that person's stories when every day is the same sell sell sell how do we combat this every time you put a sales story post a value based story this is going to keep people checking
your stories make your offers more Dynamic run limited time offers even if it's not really limited time try to use different strategies so that the sales offers actually appear differently for us for example on our AI product we tease upcoming changes to the product there's a new section coming out there is a new AI tool in the guide this allows us to sell the product in the stories without us appearing too aggressive in terms of the sales we're kind of just updating people but at the same time we're pushing them to the website the next
thing is avoid audience fatigue and this is where most people go wrong which is why you see big accounts or accounts that just kind of stay at their level forever they reach maybe 800k 700k whatever and they just stay there forever because they start over fatiguing their audience because they get desperate they think oh I've got 1 million followers I need to be making $200,000 a month let me sell sell sell sell but what they're doing is just fatiguing Their audience have a rotation the key about all of this is having a rotation even in
content style so for example some days you could sell via the CTA at the end of your carousel which is something we do a lot so at the end of your swipe you know you can have a few steps motivational quotes whatever it is at the end have your Soft Cell of your product don't become a sales addict become a sales Master by having rotations by having Breaks by Community Building trying to build a community around your page is also going to make things so much easier because people will start selling the products themselves selling
online is not easy but it is easy if you are able to apply these strategies and really start to think longterm about your business there is no such thing as getrich quick schemes online despite what everyone says it takes a lot of hard work for us to make 1900 in a few months it took a lot of time it took a lot of effort it took a lot of trial and error but it's sustainable if you believe in your product and you work from the top down as I mentioned earlier in the video I'm currently
scaling this to 5,000 Plus a month and I will be implementing email marketing and newsletter building to do that if you're interested in me making a video about this newsletter email marketing let me know in the comments section so that I know I should make it all right it's finally time for me to reveal how you can get your hands on the complete digital sales planner go to my description sign up to my newsletter and you'll get an automatic response with my digital planner and you'll see how simple it is to have this process down
with a simple landing page I greatly appreciate a comment and a like if you want to grow optimize your Instagram make sure you check out this playlist right here as it's going to go through a lot of the questions you might have right now my name is Alex let's grow
