replace algorithm with audience and you you will succeed what gives you so much confidence that every video you make can be a winner it's all about storytelling I believe that social media growth is completely skill and is not luck YouTube is the best platform from content creators $40,000 in two days today I'm joined by Jenny Hoyos the veritable master of YouTube shorts over the past two years Jenny has amassed over 980 million YouTube views which is just insane as well as has attracted millions of subscribers and made quite a splash on Tik Tok and Instagram
as well and as if that wasn't impressive enough Jenny's done all this at just 18 years old so today Jenny and I are going to decode YouTube shorts for you breaking down exactly how to pick the perfect topics you kind of just have to like take inspiration from anywhere and everywhere design mesmerizing content I would say a good short is one that has a really strong hook that not only stops your scroll but also gets you to watch till the end of the video film edit and post short form videos on YouTube you know majority
of the CHS takes no more than an hour Jenny has claimed she can make anything go viral I don't ask this so go viral I can figure out how to make it viral and I think she has a track record that backs this up so let's look at how you can win with YouTube shorts as well Jenny Hoyos it is such an honor to get to sit down with you today yeah of course I'm excited to be on here thank you for having me so it's kind of the fame Jenny hoyo quote at this point
I think you've claimed that if an idea is good enough you can make anything go viral so what's your strategy on that what gives you so much confidence that every video you make can be a winner I believe that social media growth is completely skill and is not luck so if you have a good idea and you're a good Storyteller you theoretically should be able to get views because at the end of the day people say oh you got to Get Lucky by the algorithm but it's actually the audience replace algorithm with audience and you
you will succeed I know it's like such a cliche thing to say say but it's true I'd say the most important thing is just focusing on storytelling and if you can Master storytelling you can blow up and make anything viral because at the end of the day people love stories people have been telling stories for years now and that's never going to change so you can make anything viral as long as you know how to tell a good story you know I couldn't agree with you more I think so often people get caught up in
trying to game the algorithm and they think that they need to somehow figure out how to trick the algorithm into showing their content or figure out how the algorithm works so they can hack it or something like that so I really want to get into story with you today and talk about how to put together a good story especially in the span of only 30 seconds or so but before we get into all of that I would love to know kind of your like reason why Why YouTube shorts out of all the platforms you could
have chosen and there are obviously a lot of them why did you settle on YouTube shorts as the place to like make to like put your stamp yeah totally so growing up my childhood dream was to become a YouTuber and I know it's so cliche but I really want wanted a play button and that's actually why I got started on YouTube but now that I've accomplished that like why am I still creating content focused on YouTube shorts well that's because I believe that YouTube is the best social media platform or best platform from content creators
in my opinion the reason I say that is because one YouTube Schwarz has the best monetization has the best support team and it has more data available to view and analyze compared to any other platform so I feel like not feel like I know I know for a fact and I could feel it as a creator that YouTube is setting me up for success and Longevity unlike other platforms that hide these analytics or don't really feel like they're there for the creators but they're for the money oh yeah totally I mean I really couldn't agree
more that's why I have chosen also to primarily build my brand on YouTube okay so I have six big topics that I want to get into today choosing video topics scripting filming editing posting and continually improve moving but before we get into any of those details let's zoom out for a moment and talk about the big picture big picture what would you say makes a good short yeah it's h it's a very broad question but I would say a good short is one that resonates with your audience of course everyone has different viewing behaviors that's
why we're on different niches but to me I would say a good short is one that has a really strong hook that not only stops your scroll but also gets you to watch till the end of the video followed by having continuous progression in the sense that every line must progress the video the video should always be going up and the video is always progressing and you do that by getting straight to the point and G giving the viewer that value proposition that they are going to get by the end of this video so much
to unpack there let's move on to my first big topic which is choosing short video topics what does your strategy look like on this how do you come up with ideas and then how do you decide which one to actually make into a video so I come up with video ideas everywhere you kind of just have to like take inspiration from anywhere and everywhere so for one I would look at trending topics that's trending on YouTube Google Trends and then I'll also use AI describe what your channel is your values your goals your mission statement
and then tell us to come up with video ideas and then also just random things that happen in my life I I try to be my avatar and I recommend that you try to be your avatar as well or know your avatar and think like what happens in the daily life of your avatar and make a video around that feel like that's that's one of the best ways to come up with ideas but now you're probably going to have like hundreds of ideas which ones do you pick well for me my order of selection is
one am I passionate about the idea and if I am it goes next to the next filter does it fit my channel branding so for example I make videos on saving or making money it would not fit my channel branding if I did a tutorial on how to cut your my dog's hair right so make sure if it's your channel branding and three that it actually resonates with your audience and your avatar and that's that's the way I like think about it and from there I will also send it to friends family my team to
like get some extra thoughts how are you differentiating between that second and third filter the second one being like does it fit within your topics and the third one was would it resonate with your audience talk me through that last question a little bit more okay great yeah so for example I've had this idea where I made money doing Uber Eats and that would fit my channel branding because I do side hustles making money content however my specific Avatar is actually a middle schooler meaning they cannot drive and they cannot do Uber Eats my avatar
is that kid in school who's selling candy not the kid that's selling things on Uber Eats so it fits the channel branding but does not resonate with the Avatar I see so it needs to fit both topic wise and then also fit that Avatar totally now if you're serious about YouTube shorts then you are definitely going to want to hear about the sponsor for today's video because did you know that you can now create fully edited videos with chat GPT yeah that's right just like you can use AI to create written content you can now
use AI to create video content and this is all possible thanks to the new tool from Nvidia called video AI which is now available in the chat GPT store all you need to do is type in the idea for a video and video AI will create a ready to publish video for you complete with an engaging script back background music relevant footage a voiceover and subtitles for example you could tell it to create a three minute YouTube video about the differences between a fixed mindset and a growth mindset and how switching over to a growth
mindset can make you successful and then in just a few seconds video AI will have created a fully edited ready to publish video for you based on your prompt but it doesn't stop there because you can then edit the video by just typing in prompts and asking video AI to make changes to the video that it's created for you so for example you could ask it to change the narrator to a male narrator with a British accent or you could ask it to add subtitles to the video or to change the intro and start with
a joke instead or to add a call to action to the end of the video asking viewers to subscribe for more you can access video AI in the GPT store right now and take it for a spin for yourself by going to Gillian perkins.com video a again just head to Gillian perkins.com aai to start using the tool for free then if you like what you see and you want to start publishing the videos on your YouTube channel then you can upgrade to their paid plan for just $20 to remove the watermark now while you go
check that out keep on listening to my interview with Jenny Hoyos so what would you say are some mistakes that you've seen people make when trying to come up with ideas for shorts is there anything that kind of sticks out to you not brainstorming enough sometimes you'll think you'll have a good idea but it's only good because it's the only one that you're looking at so you want to have multiple good ideas to pick from because if an idea stands out from all the good ones then that's how you know it's a great idea so
simply just brainstorm a bunch have you been listening to me Jenny cuz I say that all the time dude that's awesome yeah I always tell people like especially even before you start your Channel that I challenge them to come up with at least 50 video ideas in their needs to have like a big Bank of content ideas to start with so that like you were saying like you can kind of pick like the best instead of just like going with the first idea yes exactly I love that I have a list of a thousand ideas
yeah that's awesome that's amazing that's probably more than I've heard anyone else say that they have well at one point I was raing about like 10 ideas every day and like eventually it adds up let's shift a little bit to talking about like schedule of shorts do you think that there is any science to how frequently you post shorts if you want to grow don't think that there is a special science as long as you're making good videos you will get views but I recommend at least once a week so you have like you want
to have data to pull from you know if you're posting once a month you're not going to have like analytics or data or comments to read to make sure that you're on the right track you know yeah absolutely and also going back to like it's really the people not the algorithm if you only make one short a month that's not going to be frequently enough for people to get to know you at all and even remember you yes exactly looking at my analytics like I have my average Viper viwer is like 3 to six and
like they're not even subscribed so the fact that like they see me like six times and they still haven't subscribed shows that like they need like to see a lot of shorts to like build that deeper relationship oh that brings up something I'm curious about as a primarily shorts Creator I know you make long form videos now too but you know you got most of your reviews from shorts what does your analytics look like in terms of your percentage of views from subscrib versus nonsubscribers it's it's nearly like all nonsubscribers on my channel I have
1 billion views but only 1 million subscribers well not only that that's a lot and but you know what I mean it's like 0.1% is what I'm saying and I have like 10 million returning viewers per month and that shows that I am reaching the same Avatar and they are actually returning and that's what matters much more to me because I know eventually they will subscribe and subscribers is just a vanity number as well so it is that's so true yeah what do you think the most important metric when it comes to shorts getting recommended
is so is it like the fact that someone watches it all the way through if they watch it multiple times is there any other factors that are the most important you think uh there's the top three there's my top three and I want to say the three so number one is retention well overall I just want to say I just want to emphasize viewer satisfaction is the most important thing the algorithm is looking for viewer satisfaction so you know just because you get a specific percent number doesn't mean the video is going to go viral
you want to Target viewer satisfaction but viewer satisfaction can be found in retention rewatchability which is basically average views per viewer on that short as well as subscrib ability that's what I believe so you think those are the three primary indicators that the viewer was satisfied I I'd say so those are the three primary indicators u based on based on the data that we've done we put it like onto a bunch of excel sheets and formulas and we've even done a piercing correlation to each individual thing so that we can see these variables and we've
even like tried to separate the variables and that from what we found we have the best Pearson correlation with those specific metrics well you answered my next question before I even got to it which was like how have you determine that is it just like a feeling you have but you no you've done the research on at least your videos have you analyzed any other channels videos as well yes so I used to analyze a bunch of other people's videos by just going onto their Channel and you know just watching their videos using AI to
dissect it as well to help me but nowadays I actually like I just I make friends I analyze their videos and ask for their retention graphs and their data I love how Savvy that is I've totally done what you're talking about too running other people's videos through AI trying to think what the tool that I Ed to do that is called you remember what the tool you were using to do that was I use harpa a so basically the idea here just for everyone listening is that at least this is what I would do I
would take the video and there are tools that can basically like watch the video for you and then they can transcribe the video and they can break it down into chapters for like timestamping and so then I could go through and I could look and I could see how other people's videos were structured and what different topics they covered in their videos and things like that was there anything else that you were looking for Jenny when you did that analyzing comments so most importantly like I would have it the I would have the AI analyze
the comments and then let me know like if I was to recreate this video based on the comments what would have made this video better and I think that's huge cuz then you learn like what you should do yeah oh wow that's super clever okay let's move on to talking about how you actually script your shorts you mentioned it starts out with a good hook is that where you start when you are thinking about scripting it always starts with a hook so I try to think of the best hook and sometimes you might have to
change the idea just because like the hook matters so much more so when I think of the hook I try to again I try to stop their scroll by like having like a power word in the beginning so I want to start with like free or or save money so when I'm scripting that's the first thing I make sure the first word is going to get value and if it's not the first one of the first words and then also I try to think within the hook how can I make the viewer know what they
can expect by the end of the video so one of my favorite hooks is what does $10 get you in Miami so not only does it tell you what the video is what does $10 get you in Miami it also tells you that the video ends when I spend $10 so you have a perfect expectation of the video how do you think a hook should be or how long do you typically go for and how did you settle on that length no more than three seconds so the most important thing is flow there's no magic
number I think like roughly 3 seconds gives a really good idea like it kind of gives an example of the sort of length we're going for like are we going for 3 seconds or are we going to for 10 seconds we're going for 3 seconds but basically it sounds like it needs to be like one short sentence would you say that's accurate one short sentence that is still enough to hook the viewer sometimes people would like make a really short hook and it's like I don't even understand what the video is about just make sure
the viewer has a clear expectation as long as it takes to give them a clear expectation basically and so I know hooks are really important so I want to spend just another minute or so here you gave an example of what you consider to be a really good hook what does $10 get you in Miami for someone who's right now just like thinking but wait how do I write a hook where do I start sort of thing could you give them any more guidance either a few more examples or do you have any like Goto
formulas you use or anything like that my number one go-to formula is questions when you ask a question the viewer knows that they're going to get something by the end of the video but then you're also making them think about something and now they're curious It's like questions are the best in my opinion so try to think of can you ask a question and if you can't try to think of how could I put power words in the beginning so like I said free save money but also credibility sometimes helps if you say a statement
but then also say like and learn from me as a therapist or as a billionaire or you know showing some sort of credibility every video I write at least 10 hooks and then I also send it to my data analyst SL strategist who's actually like doing all these data things and actually knows what is statistically working okay so this is a little bit of a side tangent then but I'm curious your relationship with your data analyst or strategist what is that like how did that start how did you find someone who is like qualified enough
to be able to help you at this level basically he he started editing my videos about 6 months ago and he ended up becoming passionate about like analytics and data and on his free time he was just like oh I'm just going to like export your data and like just like you know analyze the analytics because he was just like he was just naturally curious and I think that that that's the key thing just finding someone who's really passionate about what they do and you know someone who's passionate always beats someone like who isn't right
yeah that's cool I love how it just like naturally grew right it wasn't like something you tried to force okay let's move along and talk about how you film your shorts so broad Strokes do you film them in the order that people are going to watch them like do you film them chronologically what is that look like yep I I film chronologically but sometimes we will rearrange the story just like so it could be like funnier or make more sense yeah like usually in my videos I'm showing a journey and character development and if we're
messing around too much and like rearranging and not doing things in order then there's no character development and you don't see character growth it's like all getting rearranged but for storytelling type content it does I'd say it does need to be in chronological order which is why I do that and how long does it take you to film a short typically it it depends on the short but you know majority of the shorts it takes no more than an hour you know like some of my my longer ones can take up to like 3 hours
I like to film my shorts like long forms as like to explain it what do you mean by that oh I mean I mean in so many ways I only make a short if I think it can go viral on long form because if it can go viral as a 10-minute video imagine how viral it would be as a 30- second video because it shows how much effort you wi like people would comment and be like you realize she just like did like this whole thing just for a 30- second video and like my family
says that too they're like why are you doing like this whole production or like this whole thing for it to just be a 30 second video is there any other way in which you film your short videos like a long form video honestly lots of talking I lose my voice by the end of it and it almost feels like I filmed a long form and then it ends up being a 30- second video so you just like end up cutting down a whole lot who ends up making the editing decisions you or your editor my
video editor first year and a half of my channel I edited them myself but I ended up like hiring him because you know of course I wanted to scale and he's he's he's a Storyteller I think that's a that's a big tip if someone's going to hire an editor don't hire a video edit hire a Storyteller how did you find a Storyteller we became friends and Creator now there's lots of talented storytellers and Creator now which is like a program for like people who want to learn like YouTube like so there's a lot of creators
but also a lot of like script writers editors and oh my gosh it's like a free promotion I but I'm just saying like I'm I made a lot of friends and and met a lot of people um through Creator now whove helped me yeah that's awesome so you only have worked like you edited your videos for the first year and then you've just worked with this one editor since and it's just been a great fit you you didn't have to try out a bunch of people or anything oh gosh I had to try out so
many people I it was terrible i've probably tried like at least 25 people like trial as in like we worked together for like a week and then it didn't work out it's very tough to find an editor and I will say the biggest tip to finding an editor is it's it's so cliche everything I say is so cliche but it's so true I was looking for someone who is a great editor incredibly talented when you watch the video you're like wow they're great but then for some reason you just you just don't you guys don't
get along they don't want to listen they it just the relationship is not there they don't want to they're doing it for money they don't want to like better themselves like I always had like it was always a different problem every time so when I stopped looking for someone talented I I it sounds so funny I stopped looking for someone who is good and I started looking for people who were passionate and the editor that I hired had little to no experience I didn't even like the videos that like he's edited but I saw the
passion cuz I was friends with him and I knew like he is going to be very talented because I see the potential and you know here we are today and he is he's I think one of the best editors on YouTube going to win a streamy like if not next year the year after one more question about you filming your videos how much help do you have do you do it all by yourself or do you have someone helping you yeah I film all the videos by myself but I will say transparently my parents do
help a lot in the sense of like for example like just balancing ideas and like preparing the shoots like it it seems so funny like yeah maybe I'm only filming for an hour but sometimes to set up like you know the area clean the house make sure the lighting's good like that does take some time so you know you know they'll be there and give a helping hand yeah that's really really nice I got one more question for you about editing I guess and that is when you were editing your own shorts how long did
it take you to edit one one short typically about 10 20 hours about and it takes my editor the same amount of time so you're probably thinking like that's ridiculous and it it is it is a lot of time so once you've got your video back from your editor and it's time to post it what are kind of the nuances that might make one short perform better than another is there YouTube SEO that you need to make sure you have configured properly for your short in my opinion no especially not for shorts given that like
for one like people aren't watching shorts by like going on search yeah some people click on shorts through search but like when people are searching things usually they want to watch a long form shorts is primarily like you know the shorts feed which is why SEO like I don't really think matters for shorts but also the YouTube algorithm is just like really good and like I believe in like hashtags good descriptions and things like that on Tik Tok and Instagram but on YouTube like they're AI they're algorithm is so good that it will do that
metadata like for you in the back end you know it just it's just that good to be honest yeah I feel like that stuff matters less and less now that AI is so good that it's literally like instantly transcribing your video it knows exactly what you're actually talking about in the videos you did talk earlier about how if you have multiple videos like you were saying about your cooking videos that you would try to maybe more carefully tag them there to get viewers from one video to a new video is there any Nuance there to
how you try to configure that yeah so I love that you mentioned that but the the primary thing I focus on is for one having a similar format and script because like we were talking about AI does transcribe the videos so it does see that oh this is following a very similar format it's a very similar video so I do it in that sense but also I try to make the titles as similar as possible so usually like it will have like the same words but maybe like let's say like episode one episode two or
just like you replace it with the food item that you're making you know just like keeping the the same title also not for the algorithm but also cu the viewer they'll probably run into the video and they'll be like oh this is the same thing as well if they are to run into it but yeah that's the primary way and I I put them all into the same playlist as well let's move on to this last topic which is learning and improving so what are the analytics that you pay the most attention to and then
also of those analytics you pay attention to it and then like what do you do with that information the number one thing that I am actively paying attention to is retention graphs not retention percentage but retention graphs because if you look at your retention percentage you'll be like well I got 90% okay next video it's like what do you even do with that versus if you have the graph you'll see exactly where the viewers are leaving and it actually tells you about the viewers behaviors so I would just like actively look at that to see
where people are leaving where people are staying where people are rewatching and I think you would like see tenfold the improvements than any of the other things you know there's this law where it's like you want to focus on the 10x things not the 2x so I think the retention graph is like how you can 10x improve and everything else is probably just going to result in 2x so that's what I believe in so there's one last thing I wanted to talk with you about today Jenny and if if you don't want to talk about
this we don't have to but I I have a feeling you might be willing to given the topic of your whole channel is about like making and saving money would you mind getting into the money of shorts and how profitable it's been yeah so transparently I make about like5 to$ 7,000 a month on YouTube ad Revenue like from shorts and this is this is on like I believe like 60 80,000 views a month so it's not it's not incredibly profitable in that sense it's still something because I have in 11 Cent RPM but the real
money is to be made on products for sure or other streams of income so like for example like I offer Consulting and that's where like my primary source of income is and I teach others how to grow their social medias their businesses in a two-day weekend teaching what I know I made I believe it was $40,000 in two days but then there's also brand deals where you you know you you promote youe products you know you know what I mean so I I would definitely focus on like products and other external sources because the reach
is insane the reach is incredible and it's when you're getting like for me I'm averaging 10 million views per short what brand wouldn't want to get like 10 million views so I get the same views as the Super Bowl but imagine a brand gets to pay like what like 100x less for the same views it's incredible yeah absolutely could you would you be willing to share how much your brand deals are currently going for how much brands are currently paying you for feature they have to at least be in the five figure range to work
with me do that again that gives a ballpark like you know for people who are just like Curious like are we talking millions are we talking hundreds like five figures five figures something right if someone was interested in possibly working with you as you mentioned you've been doing some Consulting and things like that um how could they get in contact you to find out more about that yeah so feel free to email me at Team Jenny hoo.com okay well try not to flood your inbox too bad right well Jenny this has been amazing an absolute
Master Class in YouTube shorts thank you so much for sharing everything with us about how to grow on YouTube short I've learned so much and I'm sure all the listeners have as well thank you so much for having me this is so much fun now if you take action on what you learned from Jenny today I have no doubt that you will soon be racking up the views on your YouTube channel so let's talk about the next step which is monetizing those views I made a video which you can check out right here all about
the full monetization process how many views you need how many watch hours and all the other monetization requirements so if you're interested in learning how you can start making money on YouTube then watch this video right now
