Funnel agency MADE $25,000 in 4 days

this one sentence email could have been written by a child and it's just landed us a $25,000 client I'm a bit concerned that it might come across as too aggressive or dare I say a tad spammy but what Mark didn't know is that I'd already sent the campaign there are $25,000 clients out there waiting to be sold to and I want to show you how one failing stressed debt ridden agency owner turned his business around by finding ing a hidden group of $25,000 clients who wanted to buy from him and I want to share the

one sentence email that closed his first $25,000 client Mark went from being overwhelmed with debt and stress to uncovering a secret group of clients each ready to pay him $225,000 however there's a massive challenge that Mark had to get past so that he could find those High ticket clients and if he didn't do it fast enough his debt would continue to grow and he'd have to fire his team or Worse shut down the business completely now this would mean that he wouldn't be able to provide for his family and he'd have to get a job

something he wanted to avoid at all costs but there's another huge problem Mark had no idea how to justify such a high price the most he'd ever charged before was $5,000 he had no idea where to find leads and clients that wanted to pay that much and Mark didn't have any special connections or Networks that he could tap into to Magic up some new customers out of thin air when Mark first started his agency did really well he came from the financial services sector so he knew the market but those leads and clients have dried

up and now he's struggling to get new leads worst of all his current clients are very sensitive to price change and check closely any money that they spend so going from $5,000 to $25,000 is going to be a massive challenge now all this stress was already taking a toll on his family life as he was working day and night trying to keep the business going so joined me and Mark on turning his business around and where he found those high value $25,000 clients I've helped hundreds of agencies charge over $25,000 for their services and when

businesses need to increase their price the first place I like to look is their own website and so I'm on their website now uh it's quite corporate and very Bland I mean it's very professional you know like it looks nice and I appreciate that they don't want to go for a crazy out there design style but it doesn't really say anything it's just the same sort of stuff that everyone else says like like this bit here that says we offer Marketing Solutions e-commerce websites and SEO it's just a lot of marketing jargon that makes it

difficult to understand what it is they actually do I've also joined their email list now they don't send regular emails but the emails they do send are about SEO website design and social media it's almost like they're creating the newsletter for other agencies something else that's really common I've noticed is that they have a lot of social media accounts it's like they've jumped on every new trendy platform like they've got a Facebook here they've got YouTube they've got Instagram they've got Tik Tok there's a few bits and pieces kind of all over their social media

profiles but it doesn't seem very cohesive or like any of it's been made with a long-term strategy there's also very little engagement on any of these posts because again all of the posts are about them and their business and their market so my first impressions are that this agency doesn't really know what it is and if they don't understand what they do how are their clients supposed to understand what it is that they do so my personal goal for Mark is to help him land a $25,000 client without changing anything about their delivery or adding

to their workload because I don't think that's the problem Mark has given me access access to his financials so I can do a little research into the nuts and bolts of the business and there is one glaring mistake that he's making let's see if you can spot it so I've spoken to some of Mark's clients and they said they really love the personalized approach that Mark and his team deliver but they have questions about the ROI on what it is that they're actually getting I think they're open to paying more but they need to be

convinced about the value that they'll receive and some clients are looking for more Cutting Edge strategies including digital automation Ai and they're not sure whether they need to be using something like that to keep up with their competitors when I spoke with Mark's team their biggest concern was that they're already stretched thin on the projects they've got so charging a higher price sounds good in theory but they're worried about adding to their current workload they also mentioned a few things about Mark and the team being out of alignment and that's kind of taken a hit

on morale Mark says they've spent a lot of time time and money upskilling the team training them on new techniques sending them on courses but it hasn't really translated into the customers paying anymore they've also tried hiring a coach in the past to improve their internal Communications their meetings their project management but if I'm being honest I don't really think that's their biggest problem that's a bit like fixing the air conditioning in your car when you've got a flat tire if we dig into some of their current numbers their average price per client is around

$5,000 their total revenue last year was around $ 250,000 now that might sound like a lot but the thing is they're not holding on to any of the money they're basically not profitable and this number has been going down each year they're working with around 50 clients a year but their average yearly client value is only 2500 bucks because they're only working with clients once every 2 years in total there are around 200 current clients on their their books that they've worked with in the past but they never do any Outreach they just sort of

wait for clients to contact the agency when and if they need work done they've got a pretty good conversion rate for proposals around 30% which is fine and something else that Mark said that's really important is that the way they're attempting to get new leads and clients is by using ads and sponsorships on podcasts and events but here's the kicker the podcasts and events they sponsor are for other agencies I think they're also being a bit lazy relying on referrals and SEO to bring in new leads which isn't really something that they can accelerate so

we've got some interesting numbers here to work with and a few problems I think I know where we can make some pretty big changes and that is when Mark dropped a massive bombshell on me you do a lot of planning and brainstorming you do a lot of looking inwards but there's very little doing being done if I'm being honest I've pointed out the website and the socials and it's clear that you guys don't really know what you do so how are new clients and leads supposed to know what you do when I was explaining this

to Mark I could see him taking it on board and there was something he said that hit me really hard you're not known as the blank guys you're not known as the financial service client guys you're not known as the football stadium sponsorship guys there's not a thing that you you're known for now you do have a niche which is very strong and that's when Mark interrupted me and he kind of broke down a little bit expressing a deep profound guilt over having to let two members of the team go and then there was this

really long silence and that's when Mark let out a really critical new piece of the puzzle Mark took out a business loan to cover the expenses and to invest in new strategies but it hasn't really paid off so not only is the business Revenue going down but Mark is now worried about how he's going to keep up with these loan payments now in his defense he did say he feels very naive about taking out a loan to cover the failure of the business but this pressure is now leaking out of the business and into his

home life he feels like he's not spending enough time at home and any of the time he does spend at home is not particularly happy Mark then kind of came back to me on the call and rallied a little bit and he said he wants to make the offer better with more value and he thinks that's the solution he feels incredibly frustrated because other agencies seem to have figured this out and if he could just crack what that thing is then clients will run to him so I told Mark I'm going to put together a

plan on how I can help and turn the business around we're going to become profitable we're going to raise our prices and we're going to reduce your working hours and at this point in the call Mark had been dealing with a lot it was all kind of coming out but he sounded determined and he accepted that his methods in the past haven't worked a couple of things that I'm going to suggest are going to sound counterintuitive like maybe even dangerous but you have to trust me we've outlined the top three problems first of all there

is weak messaging problem two is confusing copy and problem three is that there is zero outbound marketing all right so I've just got off the call with Mark and it seems to him like the solution to work working too much is to work more he's clearly a hard worker but I feel he's essentially digging down rather than building up here's how we're going to improve Mark agency this is a schematic for something that almost everyone has in their house I know it looks complicated and unless you're an electrical engineer you wouldn't necessarily know what it

is straight away but there are millions of these devices sold every single year I won't go into the details but basically this Marvel of engineering uses a form of nonionizing radiation to interact with molecules within its chamber yeah now based on just what I've told you do you think you could sell one of these yet alone Millions you see this is what Mark is doing when he's trying to sell his marketing services but if I told you this magic metal box Heats food quickly effectively and cheaply it saves time for families students and people who

can't cook you've probably guessed what the common household appliance is now but now that you know what it does for the customer you can see how easy it would be to sell millions of these units Mark's problem is that he is selling the complex inner workings of his business hoping that the customer figures out what he does and how it benefits them I want Mark to sell what the microwave does not how it works what we need to find for Mark is the one thing that his agency does for his clients if his agency is

the microwave what's his heat Foods in minutes for busy people hook once we've got that we can change the Outreach method that he uses to find new leads and we can increase our prices and so I called up some of Mark's clients and asked them a few questions yeah hi there it's Mike calling from yeah hi thanks for taking the call I just wanted to ask you a few questions so what's the number one thing that you'd want more of if you could get a hundred of something yeah interesting yeah okay that makes sense and

how much is one of those worth to you so if Mark and his team were able to help you get like even just two to three more of those a year that would be worth paying $225,000 for and so in one phone call I've uncovered exactly what Mark's clients would be willing to pay $225,000 for how hard we'd have to work and the marketing copy hook that will make his life much easier and so I jumped into their website and mocked up a new homepage that tells people exactly what they do and how they'll get

results for their clients but Mark called me up terrified and even a little angry that I would change the website without asking him he said that we're limiting our marketing by saying that that's the only thing we do for our clients now Mark had one major concern he asked me how can we guarantee that how can we justify that kind of value and so I said it's all about qualifying customers and not necessarily working with everyone I asked him have you ever found clients worth $1 million for your customers before how have you done that

to which he replied of course we have calling their datab base and targeting a specific Niche booking calls that kind of stuff and I was like right perfect so tell me what does successful Financial Services businesses have in common he said that they tend to have a decent list size they've got a previous portfolio with some results they usually sponsor an event or two and usually their founder is a very active networker I was like great so we qualify them you don't need to work with every business but focus on the ones that you believe

can achieve outstanding results it's all about quality over quantity and that's when I created a simple Outreach email to send to a specific list and I'll show you who we sent it to in a minute if you remember that one sentence so simple that a child could write an email that I mentioned earlier it's designed to get leads to book calls and this is when I received this email from Mark I've been mulling over the email draft for our new program aimed at Financial Service businesses looking to land an additional $1 million client I'm a

bit concerned that it might come across as too aggressive or dare I say a tad spammy I'm all for being bold and direct but I just want to ensure that we're also maintaining that level of sophistication but what Mark didn't know is that I'd already sent the campaign and it didn't take long for Mark to realize hey Mike I stand corrected we just got our first call booking right after sending out that email I'm really sorry for doubting the approach it clearly struck a cord super excited to see where this leads now I'm going to

share the one sentence email but first I want to tell you why it worked it's all because of who I sent it to and what I was asking for one of the reasons that Mark's marketing efforts were failing is because he was basically trying to reach the wrong people on one end of the spectrum he was targeting ads content and sponsorships towards other agencies which is a bit like trying to sell sand to the desert and on the other hand he was only focusing on attracting brand new leads and waiting for them to come to

him but in the middle there was a sweet spot that he hadn't targeted in a long time if at all so I moved all of his CRM data his invoices his Client List his leads his followers into a brand new system that's all Under One Roof then using the same platform called high level I connected all his social media accounts and created a super simple campaign and I used this email hey client name we're putting together a new program for financial service businesses who want to land another $1 million client this year can I show

you how we're doing that and we created similar posts and scheduled them in high level across his social accounts we also began outbound marketing to his current clients past clients and his past proposal projects that hadn't quite cross the line in the past I also managed to find about four LinkedIn groups filled with Financial Service businesses and using high levels prospecting tool I was able to locate some Financial Services in a local area and create a quick audit report to give them a lead in by the way if you want the same campaigns that I've

used for Mark I'm including them in a free 30-day trial for the agency version of high level which also allows you to manage all of your clients email accounts their website their funnels their marketing all in one place if you use the link down below or in the description you can go ahead and check that out and what was the result hey Mike incredible news we've just landed our first $25,000 sale I'm over the moon right now this is a huge milestone for us and a testament to all the hard work and strategy blah blah

blah blah blah since Landing his first client Mark has won eight new clients at the same price which has surpassed last year's revenue and has actually reduced the amount of work that he and his team have had to do Mark doesn't take take any and all clients but he's focused on one thing that he's trying to improve for his customers Mark's story isn't unique and of course it needs the owner to know how to get amazing results for their clients which is why I've got this video here talking about how Alex hosi generates his customers

$100 million a year in sales with very simple and easy to implement tactics that anyone can use with their customers or clients