welcome to part nine of the full no YouTube ads course and this time I'm giving you a small introductory to webinar and vssl call funnels so I'm giving you a small overview of these two funnels and let's start with the webinar funnel the Overview at the beginning we have an op in that's where the people leave their name and their email address and they select a time and then after theyve opted in with their email address we of course have the email address that's the icon below and then they they're going to be sent to
a thank you page where they wait till the webinar starts because most of most people use a just in time webinar like a pre-recorded webinar that just has a few time slots they can select at opin and then they land at the thank you page there's a small video that's like pre-selling them a little bit and then they can enter the webinar room from the thank you page and wait till the webinar starts and then the webinar itself is just the video recording with the chat and after the webinar's done we will send them to
a sales page and on the sales page we we will send them to the checkout where they can actually purchase our product and we will use the email to send a few emails and I will explain a little bit more here we will be sending a starting now email after the person opted in this will be linking to the thank you page where they can join the room the webinar room and if they fail to attend the webinar we will send them an email with a link to the optin so they can opt in again
for a new time slot and after some time we will send the replay to everyone that opted in and start the closing sequence the replay is just the replay of the of the webinar and the closing sequence are four emails that lead to the sale page sales page so all these four emails simply are pictures that link to the sales page and the sales page of course links to the checkout and then they can purchase and at the end you can try to downsell the remaining people that haven't bought the main product to lower ticket
products because a webinar is mostly Mass Market you will use this for broad big audiences so you will have lots of people in your funnel that you already paid for Via these ads that are probably not going to buy your main offer and after some time you can try to downsell these remaining people to maybe some lower ticket um products you have just so these people don't go to waste that's like a rough um quick webinar overview and now let's look at the vssl call funnel overview that's that funnel is way simpler we have to
optin and optin is still just the name the email address and then they land on the vsl page and the vssl stands for video sales letter it's just a quick sales video and after the vssl they click on a button and then land on the call booking page where they can book a call with either you or your salesperson and then after they book The call they land on a thank you page and then they will eventually be called and the person either you or your salesperson will try to close the person on the phone
and sell them them the product on the phone and at the opin we also get the email address so we'll of course send them a few emails these are just simple emails that are pitching to the call booking page but we will discuss this a little bit more later on and let's go in detail for the vsl call funnel sadly I can't go in detailed for the webinar funnel because that's just way too complex and would take way too long but I think most of you are going to use the vsl call funnel so we
will go in detail here that's how our basic opin page looks like it has the big heading the big headline that's the big promise the stuff your audience truly wants and needs that's like the big promise that pulls them through the funnel in the headline go from do dot to dot dot in dot dot by do dot that's the framework I gave you to like script the big promise and then we most of the time have an interesting picture with a play button because we are pitching the people to watch a free training video that's
our sales video in Disguise so they think they're getting a free training video but in reality it's like our sales video mixed in with some value so most of the time we will have a picture that looks like in video it's just a picture with a play button so when people click on it it opens in popup and this popup is the opin where they can enter in their name and email address the CTA button is also the same it also leads to a popup if you click on it and the popup has the opin
with the name and the email address and the bullet points are um the new beliefs so we've talked about it of the goal of a funnel is convincing somebody to buy a product and if we have an targeted and very interested audience we need three pain points and three new beliefs and if we have a broad audience that's not that interested more like a mass Market audience we need three pain points also but now we need six new beliefs and you can pick a few of these new beliefs and put them here as the bullet
points because people normally don't opt in for pain normally normally uh humans want to walk away from Pain normally we want to run away from Pain and not opt in to get more pain so it wouldn't make sense to use pain points for the opin it's yeah it's honestly a little bit better to use just new beliefs but sometimes pain points could work as well like avoiding pain but I think new beliefs are better as these bullet points and then the vssl page we also have the big promise on the headline the same big promise
also in the headline and then we have the video player that's our actual vssl or actual sales video and we should use a video player with built-in analytics so we definitely need analytics that tracks like watch time and drop off points so that's important but most funnel Builders you're probably going to use like go high level or click funnels have built-in analytics so that's nothing you have to worry about and then we have a CTA button that's appearing when the pitch starts with most landing page Builders you can you have a setting and you can
put in the time when this element should appear you can like set up that this CTA button only appears after 5 minutes so after the person has been on this page for more than 5 minutes this button appears and you should um set it up in a way that this CTA button appears right right when the pitch in the video starts so if your pitch in a video where you pitch the phone call starts at 8 minutes in you set the button up in a way that the button appears also 8 minutes in so this
button should appear when the pitch starts in the video that's like a rule of thumb a lot of people use it like this and it works great and then in the vssl in the sales video we pitch the call we pitch them to book a call with us and here most people use kendly it's a software kendly it works really well and it's just a call Scheduling software and it works really well and here here we can set up a few questions you have probably used kly before so you know this but we have like
a form we can Implement a little form the person has to fill out before they're able to book a call with us and in this little form we want to have a few questions to qualify the person we want to make sure we only get on phone calls with qualified people so we have to have a little bit information about the person to determine if he's qualified or not so ask a few questions to qualify the person then ask a few questions in this form uh to find paint points and you don't have to ask
a few questions one is also enough and then you should also activate the email and text reminders incly you can activate the email and text reminders and this just means that the person that has booked a call with you gets reminded of these calls via email and text and this just increases the show up rate like the rate that the booked calls actually show up and this is how the thank you page looks like it's just a small little headline thanks for booking watch this video and in the video you're going to explain how this
call is going to work you will give them all the necessary information and how the call is going to go down also State your rules what rules do you have make sure to tell them that they should be on point like you shouldn't have to wait for them they should be in their room it should be quiet they should be able to concentrate maybe they should already prepare some questions for you and maybe they should have a notepad and a pen near them so State your rules they should definitely be um on point not late
and they should be in a quiet room where they're able to concentrate that's really important and then show them results and make them hyped a lot of people have the problem that people will book calls but not actually show up for the calls that's a big problem most people have people book calls but not show up and the easiest and most logical way to make the people actually show up is just to make them hyped about it if the person actually wants to take this call they will of course actually show up but if the
person isn't really interested in just randomly book this call of course it's not going to show up so the easiest way to make them actually show up is making them looking forward to the call they should actually be looking forward to having this call with you and then they are also going to show up and you can use this video on the thank you page to like pre-sell them a little bit and make them hyped about the call make them look forward to it and these are the emails we have a welcome email that's just
the generic welcome email after they've opted in and then followed by a pitch and another pitch and both of these pitches are linking to the call booking page so we just welcome them hey thanks for oping in cool you cool that you're interested in this topic and then after some time we send an automated email with a pitch to our call booking page and then again after some time another pitch to our call booking page and keep an eye out for the open rate if your open rate gets too low maybe Gmail or like the
email providers stop delivering your emails to the primary inbox so keep an eye out for that and the email should stay super simple don't over complicate it we always start simple and then optimize and now you should have a general overview of how the webinar the automated webinar funnel looks like and should have a more detailed overview of how the vssl call funnel looks like and I'm pretty sure most of you are going to sell High ticket with a vssl call funnel and that's why we've gone in more detail here
