The Complete Guide To Successful Copywriting In 2026

Hey, so today I want to give you the complete guide step by step to building a successful copyrightiting business in 2026 and beyond. See, here at copyrightiting.org, my team and I helped over 400 copyriters last year to make two to three times more money while working less. And what they did that made all the difference was the stuff I'm about to share with you in this video. I don't want to create another One of these YouTube videos on like how to make money, blah blah blah. I'm going to just share with you what worked for

us. I'm going to share with you the data. It's not an opinion or some angle to boost the views. I'm just going to unpack exactly what I've been teaching my private clients and show you how to make much more money in 2026 and also where the industry is heading. If you're an active carpenter working with clients, you probably felt the struggle Over the last few years to make more money. And yeah, if that's you and you want to make more, then this might just be the most important video you watch this year because there's actually

a big problem right now in our industry. According to the data here at copriting.org, or in my experience with all the work we've been doing, many many many copyriters, I'd say majority of copyriters made less money in 2025 than before. For many, it's been the hardest Time ever to close clients and and build a career and make money in the industry. And sadly, many copers actually quit like completely. You know, I've had many conversations with copyriters where I'm like, "Hey, man, like what you been up to?" It's like, "Oh yeah, you know, well, I'm not

really sure I want to be in copyrighting anymore. I'm doing this and that." And you know, people just left the industry, right? And I get it because it's been hard to create a Sustainable income and it's also hard when everybody's telling you that coping is dead, right? So that's why I put this video together. I spent a lot of time, you know, thinking about this video, preparing the material, I really want to put this together and show you that even though most people think that the industry is dead. Me and my private clients, we've actually

had our best year in business yet. Like best year ever. Okay? Like Balsam, he 5xed his Income. He made $22,000 this month working with the type of businesses I'm going be talking to you about in a moment. And then there's Michael who was stuck at 10K a month for years. He recently had a massive breakthrough. He had a $27,000 month. Just last month, not like 2, three years ago. It's not some like old success story, okay? He did that last month using the exact in demand skills I'm about to tell you about. And then there's

no who was burnt Out working from home after school trying to figure it out, trying to get into the industry, but he was struggling. You know, he was quite new to the industry. And I showed him the things I'm about to show you. And with some consistency, he hit 5K in a single month and created some retainer income. And uh now he lives in his own apartment. He was able to move out straight out of high school and now he has his life. Now he's on track to do What he wants to do. And then

there's John. And this is one of my favorite success stories from 2025 because John and I, we were having a chat and John was quite apprehensive of getting coaching based on a situation. His cash flow was not so good. He was making about 1.5K a month. His uh savings was running out pretty quickly and he didn't have a predictable way to create more income for himself. So, he's quite stressed, you know, but he he took a Leap. He went all in. He followed some of the stuff I'm about to share with you today. Then he

changed his situation and he went from 1.5K to 7K a month in a very very short time. And there's lots of carpenters like this. Like there's hundreds more over the years I've been coaching. I basically share the same things with them as I'm about to share with you today. Right? So even though most people think coping's dead and the gurus are telling people to quit and you Know AI is supposedly replacing everybody and it's all over. Well, the data I've got says otherwise. Me and my clients were proof that copriting is alive and it's more

profitable than ever before. And these are not carpenters with decades of experience. You know, these are carpenters. A lot of them, they've only been in the industry a few years, 3, four years. And they're not five times better than you either. They just know some stuff That you don't know. They know some stuff that I'm about to share with you in this video. In this video, I'm going to be sharing with you the three biggest changes that have happened to the industry over the last few years. And I also want to tell you about the

four things you need to do step by step to make two to three times more money this year from copyrighting. So please make sure to mute everything. Stay focused here. Get get a notebook, grab a pen, Especially if you like taking physical notes like me. I find that helps me to focus. My mentees paid me quite a bit of money, thousands to learn this stuff last year, and it's going to change the way that you run your copyrightiting business like it did for my private clients. So yeah, if you want to win, just uh yeah,

pay attention, okay? might be the most important video you watch this year. And it might be the difference between success from Carprinting and struggling. And it might be the difference between you saying carpenting is dead and what am I going to do with all this extra money and all these extra clients I just recently closed. Okay. Now, I promise we're going to get into the content in just a minute, but because this is YouTube, there are going to be obviously a few people watching this video who don't know who I am yet. So, please just

give me one minute. Let me introduce myself To them. So, if you've been following me already and you know who I am, just just hold tight. If you don't know me, my name is Matthew Forkin and I've made millions for myself in take-home income thanks to copyrightiting. And I've also made millions for my clients as a freelancer for their business. And I've also made millions for copyriters as a copy coach. Okay? So, I've made millions for lots and lots of different people, including myself, take-home income. But I didn't grow up in in money. I actually

immigrated from South Africa to Canada with my family when I was 17 years old. I I really did start like with completely no skills and no experience. In fact, the first job I got there in Canada was I was working at a coffee shop in Tim Hortons and I was making about $11 an hour, which is Canadian dollars, so maybe it was like $9 US or $8. Anyway, I had no idea how I would get myself out of that situation. I Didn't even plan to become an entrepreneur. I actually just wanted to make enough money

to go and hang around in uh Japan. I wanted to go live in Japan. Maybe I thought I'll teach English or something. After working at that coffee shop for a while, one thing I realized is that, you know, there's only so much time that we have. You know, you can trade every single hour of your life for a job and have nothing to show for it and then get older and older And older and before you know it, life's over. And I realized that at that job, I realized that trading my time for that tiny

paycheck, it was it was rough. It was like, wow, I'm taking my youth and making coffee for people. Great. So, in 2017, I decided, you know what? I'm going to do something different. and I made it better myself. And um at first it looked a bit stupid because I got into $5,000 of debt. I bought a ton of courses on how to make money online. But Uh yeah, you know, credit cards, let's go. Cuz now here we are almost 10 years later and I figured it out. I got into copyrightiting and I've made a lot

of money. I bought a penthouse cash. I travel the world and I work wherever I want. Over the last few years, I've built the most respected copyrightiting mastermind in the world for active copyriters, the Copy Dojo, where on a daily basis, we're getting results like these, Like this, like this one, and like this one. And um in 2025, we helped 100 private clients and another 300 copers through our courses to level up their income. So, everybody's making good money now. My private mentees made an average $9,26 this month, which is pretty good. All world copyrightiting's

dead, you know. Well, on average across a 100 copyriters, the average income is over Six figures. So, maybe it's not dead, right? Maybe I know something here I'm going to be sharing with you that other people don't know. Maybe, right? I guess we'll have to wait and see. But yeah, I've helped 75 carpenters at this point to hit six figures. Like, I've coached them there. And I've actually helped a few to make over a million dollars, become millionaires, three right now, looking to get that fourth and fifth one this year. And so, yeah, that's why

what I'm about to share with you is not just me being optimistic or sharing my opinion. I've been coaching hundreds of copyriters for years, ever since 2021. I've basically lived over a hundred years as a freelance coperator at this point. Okay? So, I know exactly what's working for the best because uh I know the best and I coach them every single week in the dojo. Okay? So, all the intros and hooks and retention strategies and algorithm stuff, all the That stuff aside, thank you for listening. Let's get into what you're actually here for. Let's get

into the material. Let's talk about the three biggest changes that have happened to the industry over the last few years. And let's also cover the four things that you need to do step by step to make two to three times more money this year from copriting. All right, so the three reasons why 2026 is the best year ever for copyriters. The first reason is that The search interest for copyrighting has gone down the drain. It's plummeted. Look at this Google Trends graph for copyrighting. You see that massive drop starting in Q3 2025. That's not bad

news. Like that's a good thing. If you look back a few years previously, there was so many more people looking at getting into copyrighting. Everybody wants to become a coper. Everybody was pitching business owners. Now there are fewer and fewer people looking into Copyrightiting as a career which means it's actually a lot easier to stand out because you don't have as much competition, right? There's less noise in client inboxes. There's less competition and most importantly there are less copyriters for business owners to hire, right? That means that they're much more likely to be looking for

a copyriter like you. And when they do find you, they're going to put you on a retainer because it's hard to find a Good copyriter these days. So that's the first reason. There are less people looking at getting into coping as a career. In fact, by the way, this is anecdotal. This is not data, but I actually haven't really seen any ads like I used to. I used to see a lot of ads for like here's how to become a copyriter. I don't see many copyrightiting ads anymore either. Okay, so that's I thought that's quite

interesting. And the second reason is That the middle class copyriter is gone. Just like the middle class is getting wiped out in general, the middle class copyriters are disappearing too. You're either thriving at the top or you're struggling. You're just struggling to to win. I mean, I've seen this. There's no middle ground. I've seen either they're good writers, they make a lot of money, or the people who are struggling. There's no like s so copyriters anymore. Okay, AI weeded out the template guys, The people just relying on templates. And the mediocre copyrighters, they close a

client for a little while and they lose the client. Then it just gets harder and harder to close clients. So, they're quitting. They're switching careers. And that's also good news, right? The good news is that the skilled copyriters, they're not just surviving, they're hoarding all the clients, okay? They're hoarding all the opportunities for themselves. They're making more than Ever before. In fact, I'd say that now you can't be an average cop rider anymore. That was last year. 2025 was the last year to do it. From now on, you have to be one of the best

in the entire world or you're just not going to make it, right? And that that's good. Like that's a good thing. It's like the expression, the rich get richer, right? It's the same in this industry. With less and less copyrighters left, with less competition for premium gigs, the Rich copers, they're going to get richer. So, I'm going to share with you, right, the four ways or we could say the forced steps that you need to take in order to become a rich copyriter and really crush it this year. But yeah, just make sure that you're

on the right side of this because there are less and less people. So, really, it's not that hard. It's not you don't have that much competition. You just have to apply yourself. Like, check out what happened For my menty Nick. He had a client. He was making a lot less money. He wasn't sure. And based on the stuff we talked about, he closed a $7,000 deal for a business that's only doing $8,000 a month. You see, that's how desperate they are for good copy. They literally paid Nick $7,000. That's like what, 80%, 90% of the

business owner's income that month. Completely shattered all of Nick's beliefs. Nick couldn't believe that, you know, somebody would pay him Almost basically his entire income for that month. But that's how important the copy was. And that's what's happening these days. This is becoming quite common that business owners desperately need copy. They're willing to pay for it, right? And then there's Michelle. Michelle landed a business doing many millions per month and she has a dream client now. And then there's Thomas. He closed a $50 million in revenue business recently and now he has income security And

so many more. Like my private mentees, we've even closed Tony Robbins, Dan Bulzerian, and like dozens of other people. Check this. This is actually a little bit out of date by the way because we've closed three times more than this. But look at all these businesses. This gives you an idea of how the rich are getting richer. How the best cooperators, they're just collecting all the best clients like Pokemon. We're literally just closing Everybody, okay? Because it's so much easier than ever before cuz we don't have any competition. And that's why I don't mind I

don't mind actually recording this video because, you know, of the people that watch this video, very few people are going to actually implement it. I hope you're going to be one of them. I'm not concerned because even if this video reaches thousands and thousands of people, it's still nothing compared to how many people were back in The industry competing with us back in 2022. So, this is your chance. There's not much competition right now and the longer you stay in the game, the easier it's going to get for you to win a lot. Okay? So,

yeah, take action and be on the right side of this trend. Now, let's get into the third reason. The third reason is that many of the top coaches have actually stepped out of the arena. I saw this recently. This is actually very recent. This might even be the last Few months. Three different copy coaches who all used to make multiple millions annually have closed down their copyrightiting offers that they ran for years. That's interesting. Like that doesn't just happen, you know, that that's because of what we've been talking about. Reason number one and number two,

less interest in the craft and more and more average copers quitting. And just so we're clear, I respect all three of these coaches a Lot. I've learned a lot from all of them. I really like them. So this is nothing to do with their their skills as a coach. They're not bad coaches. They're they're fantastic coaches. But like I'm telling you, because there's less and less copyriters, there's less business for copy coaches, okay? Which means there are actually few professionally trained copyriters who can help business owners. And that's what I want to tell you about,

right? Because more copy coaches have left the industry, there's actually less training available for the existing copyriters, which means that there are less professionally trained copyriters, too. So this is why 2026 for me is an opportunity like never before. We don't have to compete. It's like it's our industry. To prove it, I I literally went to an event at the end of last year. I was at this private event for millionaire business owners and there Were 60 of us, a lot of millionaires there, okay? And over the 3 days, whenever I told someone that I

help copyriters make more money, and I, you know, I connect copyriters and coach copyriters, they'd all ask me the same question. They'd be like, "Okay, Matt, do you do you know any good copyriter who can do creative strategy? Do you know a copyriter who can write our VSSL? Do you know a copyriter who can help us with our Instagram? Like just from that Event already, I've made well worth $50,000 a month worth of deals for my private mastermind, the Copy Dojo. And I'm still actually literally before I started recording this, I can actually I saw

my phone a message from one of the guys there and he sent me a message. He's like, "Are you still down to make an intro for a copyriter?" Because he he left me unread for a few weeks because he got busy or something, but now he's back and now he wants a copyriter. Okay. Just from that event. Yeah, I already made $50,000 a month of deals for my mastermind. And every month I find myself referring more and more people because there's just so much demand right now. Like on on Saturday, last week I went out

with my my team. We went out to Franchoke here in in in Cape Town and we bumped into these entrepreneurs and it's the same like the entrepreneurs, we're chatting there and one of them runs an agency and he was Asking me for copyriters. He's like, "Do you have a copyriter that you can refer?" I was like, "Okay, yeah, sure. Tell me what what's the role?" actually he wants two copyriters, not just one. So, this is just the norm right now is that whenever I'm talking with successful people, they're always asking me, "Do you do you

have a copyriter who can do credit strategy or do you have a copyriter who can write the funnel?" You know, look, 2025 sucked. It wasn't the Best year for most people. But it also marked the start of a super profitable time for copyriters like you and me who are still here. There's just so many businesses. You know, I can get really excited about this and and tell you again and again, but like I'm not seeing the copyrightiting is dead drought that everybody's talking about. I don't see it. I actually just see more deals than I've

ever seen before. Literally, there are 20 copyriters right now, over 20. It Might be 22 or 23, something like this. 20 copyriters I'm coaching with less than 5 years of experience and they're all making over $20,000 a month. That's a lot of copyriters. You know, back in 2021, that might have been pretty uncommon. You know, a decade ago that would have definitely been uncommon, but now, yeah, 20 of my private clients make over $20,000 a month just from copyrightiting. That's kind of crazy. It's become the norm for me and my Mentees. And it's not just

for me and my mentees. I know a lot of copyriters outside of my mastermind that also have managed to get to that same level because they're doing the same stuff. They're implementing the four steps I'm about to show you. Okay. So yeah, those are the three biggest changes have happened to the industry. Now, let's talk about the four steps to win in 2026. If you implement all these things, you're going to make so much more money Than ever before. All right, so the four steps to win in 2026, the moment you've been waiting for. Step

number one is choose the right niche. Now, most copers don't have a copy problem. Like their skills fine, and even client acquisition is not always the number one problem. I think the biggest issue I see is that copers have a niche problem. They're trying to close clients in a niche where the business owners don't really value their work or an industry where business Owners don't even know how to use copy or like don't even really rely on copy. And uh it doesn't matter how good you're at client acquisition if you're going after these niches. And

so many copyriters do that and then they wonder why it's so hard for them to get paid. Right? If the industry or niche that you're going for doesn't really see the value of what you do, you have to spend the whole sales call educating them. you have to try and make promises that are Vague and try and get their attention even though you you know it it's just so much easier if you're in an industry where people want copy. They know what a copyrighter is. They're willing to pay premium and they need help, right? And

that's what I would just suggest that we do here. Let's just focus on the main niches. So, the main three niches, they used to be health, wealth, and relationships. And we would call these the big three. And that's what everybody Used to teach. uh that doesn't really work so much anymore because within those industries not everything is um you know direct response. So I would say now there are actually four niches in 2026 where carpenters are actually making real money and let's just get into them right now. So the first one is ecom DTOC direct

to consumer. So ecom DTOC relies heavily on direct response. It requires a lot of creative iterations. So there's a neverending Demand for copy and this is what you want if you want to get retainers and you want to charge premium because it's the most important thing. They need this otherwise they cannot make money in their business. And it's got even better recently because of the ad algorithms. So Meta needs to keep their social media platforms fresh. And so what they've done is they make sure that the ads that you're running have an like an expiration

date so that you keep Producing new creative and that new creative keeps the platform feeling fresh. It's not like in the past where you could run an ad for an entire year and you just keep running the same ad and again and again. Now you need to keep producing new creative and that new creative has to do all the heavy lifting. You can't just leave your ads to run and not make any changes. So because of that you need a lot of copy. Business owners need to feed the engine Constantly with new angles and new

creative because their current creative just is just going to expire soon, right? So, you're always iterating as a business owner in this industry and you're always looking to hire copyriters to help you with the creative strategy that you need in your business to make more money, right? And so, as a copyriter, that means that you never run out of work. So, let me give you a few examples of the types of work that you Would be doing for an ecom dc business. Ad creatives. Every ecom brand running paid traffic needs fresh ads constantly. They need

new hooks, new angles, new scripts for UGC creators. And a brand spending 100k a month on ads, they actually might burn through 50 to 100 to even 200 new creators per month just to keep up with the performance, just to keep the money coming in. And so that's an ongoing retainer for you every single month. The other thing that they need is Product detail pages. PDPs are never done because successful ecom brands, they're always split testing headlines, bullet points, benefit stack, social proof placement, uh design, everything. They always need new copy. They also need email

flows like abandoned cart sequences, post purchase flows, win back campaigns, browse abandonment. Smart ecom brands are constantly optimizing and constantly testing subject lines and hooks and offers and looking for ways to Get customers that have already bought their offer to buy again and again from email. And every time they launch a new product or they run a new promotion, they also need new emails. So, there's a lot of recurring work here. Ecom's a massive volume game. And it's crazy because I never used to focus on this back in 2020, but today I would say more

than half of my private clients, the majority of their income is coming from this niche. Like this is the best niche. And the other thing I like about it is that it's a physical product. You know, you're actually selling a product. And that's cool because when you're selling a physical product, a lot of the marketing is done for you by just simply having a good product that you're selling. You know, you don't have to reinvent the wheel. You don't have to be super super creative and super super fresh. A lot of the marketing is productled.

You know, the product is Making the sale for a lot of the time, right? But um you still need the skills, right? So business owners still need copers who understand buying psychology and creative strategy and why someone clicks add to cart. And AI can't do that. Not at the level that that they need at scale, right? Maybe it can help a little bit. It helps with the process, but they still need a copyriter. And when you're spending hundreds of thousands of dollars on ads every month, You want to make sure that your creative actually has

a shot. And that's why they would just rather pay a copy at a few thousand dollars a month, 5,000, maybe even 10,000 depending on how big the business is to help, you know, write that creative. So if you want consistent ongoing work with clients who always need more, ecom DDC is one of the best hottest niches to be in right now. All right, now let's get into the next one. So the next one is info products. Info Is where I got started. And while copy and info used to be all about scaling and taking businesses

to the moon, now you'd hire a copyriter in info to make sure that you're on brand, that your your ads can scale and they don't break, the funnel's good, the back end's good, etc. So for me nowadays, I find that info is a little bit more like insurance, like you're selling insurance to these businesses because basically they're making millions of dollars. they Have a good personal brand, they have a good offer, or they have a good brand if they don't have a personal brand, and they just want to make sure that the copy doesn't break

the conversion. That's it. They just don't want weak AI copy to damage their brand. I'll give you an example. Take Alex and Leila Hamozi, right? For them, if they're spending millions and millions of dollars on a live event, don't you think that they wouldn't mind just paying 510 20,000 to make sure that the copy converts? Do they really need to try and save money there and get AI to do it? the copy could be the 8020 here. If the copy is not so good, there's no sale, right? So, the best in info, they just rather

hire a professional like you or me to make sure that their copy is going to convert and it's on brand and it's it's quality copy, right? They'll happily pay 5 to 10k a month to ensure that the copy won't, you know, be the Reason that the promotional event flops. So, that's the most important thing. But then the other thing is, of course, when you have good copy, you increase conversion rates, right? So, they actually do make a lot more money by having this. That's really important because as the market gets more and more skeptical, the

voice and the delivery of the copy, you know, you need to be able to write copy in a way that doesn't feel salesy, doesn't feel like everything Else everybody else is saying. It shouldn't feel like AI. The better you can write, the more you're going to increase the conversion. You know, when something feels AI written, it's going to kill the conversion. It's going to kill trust, and the businesses are going to have a harder and harder time acquiring new leads. Also, you know, info businesses, they're always looking for ways to, you know, attract higher quality

customers. And when you have good copy, that's another thing that you can do for them, which lowers their cost to acquire customers, right? So, this is such a just super profitable industry. Uh, we'll talk about some of the projects that you can do for these businesses in a bit, but yeah, that is the second niche that pays a lot of money. It's my favorite. That's where I got started and I still spend a lot of time there. All right, so number three is SAS. Now SAS Is interesting to me. Um, I used to have a

client in in software. They coach software founders. So I have a lot of experience with this niche indirectly, but it's not my favorite and I don't have the most experience here. So I'm just going to briefly cover it, but there are a lot of copyriters making a lot of money here. And basically, if you can turn features into outcomes and you know how to talk about a product in a way that sells to the market that's Looking for it, you're going to be fine. You can charge a lot of very, very premium rates here. There

are a lot of copyriters that made an entire career, multiple multiple six figures writing copy for the SAS niche. Let's put this way. The SAS business model, there's equity value. So, not only are you adding value to their business in immediate cash flow, you're actually also adding money to their evaluation if they want to exit one day. So, the value That you bring to a business in SAS, unlike info, because in info, if you help a business acquire customers, a lot of the time their face is still attached to the business. If you help a

software company acquire customers, it becomes a permanent part of their acquisition process, which is something sellable because it doesn't depend on their face. So, you're doing work once that helps a business make money again and again and again and increases their valuation, Which is why you can charge a lot of money if you do it correctly, right? And because most software companies, they have a subscription model. They're going to constantly need copy to bring you people in. Like onboarding emails, feature announcements, sales pages, case studies. These are all recurring projects you can turn into a

retainer. You can have a great life with software businesses. And also like a lot of copyrighters don't go for this niche, Which makes it quite untapped as well. And it's interesting because a lot of these e-commerce businesses and a lot of info businesses and personal brands, they're now starting to add software to their own products. So, it's it's like quite easy if you're in ecom or if you're in info, you can actually take what you're doing there and you can translate it into SAS by, you know, maybe doing some work for an info guy that

has a software. You get the results And then you use those results and then you can go get another SAS business and you can start building up your your experience like that, right? And these business owners, they're happy to pay you premium because like I said, they understand that the kind of copy that you bring in to their business, the acquisition that you're going to build for them, the messaging that you're going to help them create is going to pay them for years and years and years, And it's going to help them potentially exit the

company one day as well. Okay, very, very cool niche. Um, can be difficult to get into, but if you get into it, you can make a lot of money. There's not a lot of competition. Now, the last one, which is crazy. It's crazy that this has become so profitable. Um, I would never have believed this, but we have so much data from all the copyriters that we've been coaching that at this point, yeah, like it's just it's One of the best niches right now, and that's agency work. Agencies, it's crazy, but agencies are actually a

lot better to work for now than they used to be. Because of AI, agencies can get a fewer writers to do more copy, and that means that they have better margins. So, like in the past, agencies used to need three copyriters, let's say, to handle 10 clients. Now, with better systems and workflows, two copyriters can handle those 10 clients. sometimes one Copyriter, which means they have so much more margin, right? And it means that they can also charge more to their clients because they can do a lot more for that business than they used to

be able to do cuz they have a smaller team that has more outputs, right? And if you're good, they're just going to keep giving you work. In fact, agencies are like the best way to get clients. If you want to go from where you are now to get a lot of clients, you go work with an Agency. Cuz in an agency, you'll get paid decently. You get a lot of experience working with lots and lots of different businesses. You'll be able to add all of that to your portfolio, add all of that to your CV.

You'll be able to use that experience to go close clients in like info or ecom or or software, right? So, that's I would say like if you're struggling, maybe go close an agency. Agencies are always looking for copyriters. They're looking For copyriters more than any other of these three niches. The fastest referrals I've ever made, they've all been in the agency niche because they're always looking for copyriters. And like I said, they're a referral engine. If you do good work, if you crush it for one of them, somebody in the team or even the business

owner might make introductions for you and help you out and set you up with other businesses because yeah, that's just the nature of Agencies. They're they're always in our space. Like they're they're they're marketers, right? They're they're like us. They get it. They get the industry. They understand what we need. And a lot of good agencies will set you up for success. So So yeah, those are the four main niches that are super profitable right now. I would say, you know, go go all in. Really focus on these right now. Don't worry about the health,

wealth, relationship, big three, the old way of Doing things. This is the way it works right now. This is where all the real money is being made. Just one thing before we go into the next step I need to warn you about. There's nothing wrong with going for all four of these at the same time cuz I know a few of you are going to do that. Be like, "All right, cool. I'm going to go for all of these." Uh there is actually just one thing you need to be mindful of if you do that.

If you're a generalist and you can work With any one of them, you might struggle to close premium clients. You might close a few different clients, but it's going to be difficult to close premium clients because you're not positioning yourself as an expert, as somebody that knows the game. You're just looking to close clients. So, I would suggest if you already have some experience with one of these four niches, go deep with that one first. Make that your main focus. Position yourself, brand Yourself, you know, set yourself up as an expert in that niche. And

yeah, like sure, go for other clients. If something shows up, if there's like a gig that you see that you want to work for a client in a different industry, yeah, go for it. that your main income, your main focus is going to be for one of these niches first. That's going to be a lot easier, right? And then later you can go wide once you have more experience. You know, like today, I will still focus on Info more than the other ones. I'd be I'd be down to go do the other industries like go

help in ecom and, you know, in software and stuff, but this is the one I'm really focused on. All right, so step two, learn the top in demand skills for your niche. So once you've chosen the niche of the four I've just talked about, now you want to go a little bit deeper and you want to make sure that you're giving them exactly what they need. For ecom, it's ad Creative, video scripts, landing pages, basically any marketing assets that directly affect whether a potential buyer clicks add to cart or not. In 2026, you can't just

write words in this niche. You need to understand the strategy behind your copy so you can help optimize conversion rates across the whole front end. And that's why there are so many businesses looking for a creative strategist right now is because they don't want someone who can Just write words. AI can help with a lot of the word stuff, right? You want to focus on the strategy behind the words. What's the angle we're going for? What's the, you know, subniche of the market that we're selling to that we're now targeting more than before. You know,

what are we doing to increase the average order value? Blah blah blah blah blah. That's what the creative strategist is is helping with. And I've got other videos on this channel about Creative strategy, so you can go check those out. Also my paid stuff, we talk about creative strategy. We have a lot of training. So if you don't know about that, just go and check out some other stuff. But for now, for this video, let's talk about some of these in demand skills. You want to be able to master skills like video ads, ecom emails,

advertorials, landing pages, short video funnels, product detail pages, that kind of stuff. And like I said, to do that, You need to understand the strategy. You need to know how to adapt your marketing across the different platforms that your clients are using to promote stuff. So the same product that you're promoting on Facebook with ads is going to be completely different than the way that you promote that same thing on Tik Tok. This is why you need to understand creative strategy. For info, you need to know how to write VSSLs, funnels, specifically book a call

funnels, and You need to do creative strategy stuff like an ecom. And you also should be able to write value in promo emails and the typical copy that's always been important in info. You also need soft skills like how to teach and sell at the same time. This is a little different than ecom because with info you're usually selling an idea a lot more than you are selling something. You know it's not physical, right? So you have to sell the idea behind the product a lot more Than you would in ecom. The other thing you

need to be able to do is you need to know how to position your client as the only choice because it's info. How do you stand out from other information? How do you create a market of one? That that's difficult. So, these are the kinds of skills you need. Another skill you need is to be able to write a compelling marketing message and a big idea because like I said in info, you're not selling a physical product. You're Selling ideas. So, you have to know how to create a marketing message that sells an idea and

really compels your market to buy and want to spend money on something that's not tangible, something that's not like physical that you can hold, right? When you get this right, like for example, if you can create a good marketing message and a great big idea for a VSSL, that VSSL can carry the business for years. Like I've seen it so many times. You write a good VSSL, it Can make millions and millions and that funnel scales the business for a very very long time. So if you have the skill, business owners are going to pay

you a lot of money. You can make multiple six figures in this industry and it's just going to get more and more popular like as time goes on. You know, I've already seen so many infopreneurs, they're doubling down because we know I'm one of them, right? I run an education business for copyrightiting, Right? You know, we know that the industry is just going to get bigger and bigger. Like big massive companies are starting to create courses online. I think the info space from what I've seen and from the statistics, it's going to 3 to 5x

in the next 5 to 10 years. So, it's only going to get bigger. It's only going to become a more important industry to have some skill in where you can serve clients. So, I would say seriously consider info. The other thing That's nice about info is that there are high high margins, right? because you're selling an info product. You don't have to deal with fulfillment. You don't have to deal with shipping fees. You don't have to deal with the actual inventory costs, none of that stuff. You just have to sell your your digital product, which

means that there's a there's a lot of margin, which means that they have a lot of cash, which means that they can afford premium rates. And that's why I Love info. It's great. And just by the way, for like a few of those copyriters or marketers that maybe you've been selling info before or you see other people selling in info and you're like, "Oh, you know, it's a scam or you know, like info coaches, it's like gurus and whatever." Let's just address that real quick because I'm actually getting tired of hearing that. People talk about

how info is a scam. You know that the health space, if you really think about it, how Many of these supplements that people spend money on every single month for years actually changed their health? Like how many people have actually transformed their health just by taking a supplement? Like you know that in health most health things or like most challenges in health usually involve like lifestyle changes. Like taking one little supplement is not going to fix everything. So I don't know why people get so upset about the infosace and they They demonize the infosace and

they're like oh you know all these info guys like bro look at the health space and you tell me if the success rate is honestly different. If the health space has a significant difference in terms of the result, just because you're selling a physical product and a supplement, physical supplement, people will take it and they'll feel like they got their their money's worth because they're actually consuming a physical product. But that does not mean that they actually got the result. And so I find it very hypocritical when people say that the info space is a

scam when both spaces, both info and health, when we're talking health, it's like a subniche of ecom DTOC, right? It's like supplements are like a part of ecom Dc. Anyway, I want to I want to stick to the training, but I just find it funny that there are so many people that will will like, you know, crap on the info space and be Like, "Oh, it's all these scams." You know, every single thing in life requires you to make a change to your lifestyle, including being a successful copyriter. And most people just don't want to

make the lifestyle change. Like, it's not going to make a difference what you sell somebody. People have to sit down and actually decide to change their life. You know, there's only so much that you can do to actually help people with it. So, you know, the next time That you hear somebody say, "Oh, you know, info is just a whole bunch of scammy products and like courses are a scam and whatever." That's just garbage because the entire health system in in like in America and all over the world, the results also still require you to

change your lifestyle. And most people are just not willing to change your lifestyle. So, they're not getting results in any industry. You can look at anything, okay? Any industry requires You to make macro changes to your habits, to your lifestyle. And so it doesn't matter what industry, the physical products are no different. How many physical products actually change people's lives, it's it still requires you to change your lifestyle. So yeah, people saying that courses are a scam. Well, what about like all the physical products that people subscribe to and pay for every single month and

they still have the same life and they're Still struggling. Does that make the physical products a scam? No. It means that that person's not willing to actually pay the price to get the results that they say that they actually care about. Think about this for a second. And I know we're kind of going off on a tangent, but this is important. It's like, how many people find it easier to just throw money at problems than actually make changes in their life? It's a lot easier to buy a Supplement. It's a lot easier to buy protein

powder. It's a lot easier to get a gym membership. It's a lot easier to buy a course on how to get fit than it is to actually go to the gym and sweat and struggle and not eat your favorite things every single day and go through that discomfort and feel awkward in front of all those people. It's a lot more difficult to actually make the changes. It's a lot more difficult to actually apply yourself. It's a lot Easier to sell yourself this dream that all you have to do is take this one little you know

whatever this one little supplement or eat this one thing or you know make this one meal every single day and you know you'll reset your met blah blah blah blah like it doesn't matter what the industry is. It's a lot easier for people to spend money. And this is the same thing with copyrighters. This is why I think that the industry is where it is today. Because so many of These copyriters in 2022, 2023, it was easier for them to spend money on info, to go and buy an info course. I would rather just go

buy a course that sells me a new model that sells me a better way than to just do the hard stuff, which is learn how to actually freaking close clients. Learn how to actually take action and go get clients. Get on the sales call, you know, risk the rejection, feel uncomfortable. It's a lot easier to say, you know what? I Don't want to get on a sales call. I don't really want to deal with the rejection. I don't really want to deal with, you know, all the stuff that's not so fun. Let me just spend

some money. It's a lot easier to spend money and have some coach tell me, I don't have to do any of that stuff. All I have to do is this one thing every single day, and it's so much easier, and I don't have to actually No, you know what? You're going to see in step four. I'm going to get Into it in a moment. You actually do have to you do have to get on the phone. Unfortunately, you do have to get on the phone and you do have to deal with rejection and you're just

going to have to pay that price. I I think it's I think it's uh I think it's very entitled of most most people. They want to make all this money. They want to have this completely different life and they don't want to go through any pain. And they're like, "Oh, I left my 9 to-ive job. I Don't want to go through pain." You know, being an entrepreneur should probably be a little bit harder than a 9 to-ive job just by definition because you're actually creating more value and you're doing more for the world. 9 toive

job is is easier. It's more stable. It's less risky. At least, you know, traditionally, right? Being an entrepreneur, building your own business, freelancing, you have to run all the stuff that you don't have to Deal with in a 9 to5. You have to figure it all out yourself. If you want this life, if you want freedom, it's going to come with more responsibility. It's going to come with more pain. So, anyway, I I just wanted to go on that little tangent because I see all these people that are always constantly, I don't know, they just

like insult any industry that's profitable. It's like any industry that does well. Info, oh, it's a scam. you know, e-com D toc is Like, "Oh, those products aren't really that val." Whatever it is, it's like people want to change their lives. People are willing to invest in product. There is a reason that those industries are so popular. It's because people want to make a change. And there are a small percentage of those people that buy the products that actually use them. And that's fine. And that's just the nature of business. That's the nature of ecom.

Like look at any industry. Look at any Product in the entire world. The data is in. People will spend the money that they're going to spend and they're going to do it the way that they're going to do it. So, I would just rather be in an industry that has a lot of money, where there's a lot of flow of, you know, cash. I want an industry that has lots of cash flow, so I can charge my business clients, you know, a premium rate and deliver a great service and give them good copy. And that's

just the Way it is. And I'm not going to try and come up with some sort of like ethical moral thing like, oh, you know, like, well, this industry's got a 3% success rate. It's like, well, that's global statistics on wealth. Like, there are only a small percent of people who become millionaires. Why would this one guy's course change that statistic? That comes down to the individual at the end of the day, fundamentally, you know, that's just data. That's like reality. Reality is most people don't become millionaires. Now, we can ask ourselves why, but it

doesn't really matter. The fact is that that data is in. So, why would it be any different in the entrepreneur space? Like, of all the entrepreneurs, there's only a certain small percent of businesses, I think it's 0.01 or something that make it to 10 million per year. So, why would that be different? Why would why would a course change that? It's like that's Very egotistical to think a course would actually change the data. Anyway, maybe we can go into more detail on this another time and maybe I'll create another video on it. But I want

to get back to the content. So, in SAS, you usually need uh core email flows to turn trials into subscribers. These are onboarding sequences, activation sequences, win back sequences, and re-engagement. And uh because the person using the software isn't always the Person who signs the check. Some softwares are not there for the team, but the person paying is the founder, right? You're usually writing to more than one avatar. You're usually writing to multiple different avatars. So you need to understand how to sell to different decision makers. And that's really interesting. That's a very unique type

of copy. Um so that's a skill that's very important in software. Um and this is why again like software Businesses pay premium for good copyrighters because if you can crack acquisition for them, they can scale. If they can scale, they can increase their valuation. If they can increase their valuation, they're going to get a really good payday um when they sell their company. So, that's for SAS. For agencies, it's just a mix of all the skills we've been talking about cuz agencies typically work with ecom DTOC businesses, info businesses, software Businesses. The only skill I

would say that's very very particular to agency uh work is that you need to be able to switch between voices very quickly and you need to be able to use AI to increase your output without sacrificing quality. This is definitely something very important with agency clients. How do you make sure that you're writing on voice, you're staying on brand, and you're maintaining the quality. That's that's the challenge, but it's not that Difficult once you have a few agency clients or even just one. They should have some processes in place to help you with that. Okay.

All right. So, step three. Now, we want to attract the premium clients. You can be the best cop in the world, but if you can't get in front of the premium clients who pay you generously, you're still going to be broke. It's literally what we just been talking about. People don't like pain. They avoid all the pain. This is the Pain. You're just going to have to go through it, right? I think that the pain of fighting for scraps, racing to the bottom, sitting on um job boards, begging for clients, wondering where your next paycheck's

going to come from is way more painful than just getting on the phone with a few successful business owners and getting rejected one or two more times before you make, you know, 5, 10, 20k a month. Like, I just the pain. You choose your hard in life. Like, What's more painful? being fat or going to the gym. What's more painful? Being broke, wondering where your next gig is going to come from or facing some rejection and doing some hard stuff you don't feel like doing. That's people just are comfortable with the pain that they're currently

experiencing. Most people are just more comfortable with their current pain than they are with the pain that comes from doing stuff that's out of their comfort zone. I Think that's usually it, right? So, fortunately for you and me, client acquisition is actually pretty straightforward. It it can be a little bit uncomfortable, but it's really not that difficult. I honestly don't know why there's so many client acquisition videos on YouTube. We've had the same conversation so many times. It's been solved hundreds of thousands of times. I'm going to try and make it even more simple in

in the next couple minutes Here. Basically, you only need two things. Okay? I'm going to try I'll try and make it one in the next video, but for now, I've only got two things for you. Okay? There only two things you need to do to acquire clients. You need one inbound strategy and you need one outbound strategy. Let's talk about the inbound strategy first. So the inbound strategy is referrals and networking. This is by far the most profitable way to get business. Okay? And it's also the most overlooked because it's not as predictable and it

requires you to do work without seeing an immediate return. And this is I think why people avoid client acquisition because they don't like doing work and not getting paid for it immediately. That's the perspective and the attitude of an employee, right? So, you really want to make sure that you're willing to, you know, go further, like be able to play the long game. I'll give you an Example. So, one of my best copyrightiting clients ever that I ever closed came from an introduction from a friend of mine several months after we made friends. I didn't

make friends with him because I went a business, but he introduced me to one of the biggest personal brands in the world. And I worked with them for over two years. And without this introduction, I wouldn't have got that opportunity. There was probably about $100,000 worth of Business right there. It was great. It was a It was a great opportunity. I made a lot of money and I bet you the results I got for that business owner have also closed me many other clients. I'm really really glad I was networking. Right. Another friend of mine

introduced me to plenty of premium highpaying copyrighting clients that have paid me $5,000 to $6,000 a month each. So if you add that all up, it's probably about $330,000 Worth of business over the last 5 years, which is pretty good. I'd say that's a pretty good return on my time invested, which was probably only a few hours a week to just stay in touch and maybe even a few hours a month, honestly, to to stay in touch with this friend of mine and just build up a relationship. And if I think about all the copyrightiting

clients I've closed from friends and other business owners who have made introductions and referred me, It's probably over half a million. Maybe it's even more. Maybe this year now it's probably like $700,000. And this is why I'm such a big fan of inbound instead of outbound because everybody focuses only on the outbound side, but the inbound side is where all the real money is made in the long run. This is your long play. And most corporates get this wrong. They confuse referrals with introductions. So, let me just make it clear what the difference is between

the two. Referral Is more business focused. So, you help somebody make money and then you ask if they know anybody who also wants to make money and then they refer you and you make that person money as well. So, it's it's it's mostly just business. Introductions and networking, they're a little different. They're more like friends helping friends. Okay? And so, this is the thing I want you to understand about getting clients from your network. It's not about business. It's a social interaction. Perfect example, let's say that you go to the movies and you watch a

movie and you love that movie and it's a great movie. Do you want a percentage of the ticket if you tell your friend to go watch it? he goes and watches it or she goes and watches it and you're like, "Yeah, if you enjoy it, will you would you pay me 20% of the the cost of the movie?" No. Like, no, that's stupid, right? You just recommended it because you liked it and You want to tell your friend about it because you create a connection when you make good recommendations. That's how human beings are. We

like to build connections and we like to recommend stuff we enjoy. That's just human, right? We feel good when we give somebody else a positive experience. And you want to think of introductions the same way. People don't really need to get paid to introduce you to people. They do it because it feels good to see Their friends win. It's good to see their friends having a good time and it's partially because they made it possible. And so that's I think the biggest mistake I've seen when copyrighters focus on networking. They go into the social interaction

and they try and do business instead of actually just focus on being social. Like you know what this is like? Someone reaches out to you on Facebook. You think that they want to connect with you. You're Like happy about it. You start chatting with them and then halfway through the conversation they switch. So, what are you working on in your business right now? How's business? How can I help? And you're like, I thought we were just having a conversation. And then you check their profile and they're a coach who helps so and so make so

and so. And it's like, oh man, this I thought this person was actually just trying to connect with me. Turns out they were Just trying to turn me into a lead for their funnel. You know, I'm sure it irritates you. It irritates me. And yet copywriters and business people, they do the same thing. They go to live event in person and the second that they get there, they're like talking, being friends, and then suddenly they switch into this business mode. Instead of just making friends and connecting, they're always looking for this way to create business

and make money. Don't worry About that. Don't focus on that. If you make good friends, people want to help each other. Friends help friends. I'll give you an example. Like, I was in Rome in 2025 at the Coliseum with 20 of my private clients from the dojo. We had lunch together. We explored the coliseum. We just had a good time. We spent the evening together telling stories, making jokes. And you know what? At least from my perspective, I don't know what everybody said when I Wasn't there, but when I was there, nobody asked me to

talk about business. Nobody was asking for referrals. I wasn't hearing that kind of conversation. Everybody was just connecting. People were talking about copyrighting of course like everybody was talking about strategy and copyrightiting and and clients and you know there was obviously a lot of business conversation but it wasn't like hey can you make a referral like hey do You happen to know somebody that needs work blah blah blah like it wasn't that type of conversation it was just friends connecting and you know what the funniest thing is is that those friendships that we all made

and those connections there are going to be deals from that I know because one of the copyriters who was there that day actually already referred another copyriter that I work with a $4,000 a month client. So, the deals did happen. They just didn't happen like they don't come from you sitting there and being like, "Hey, man. You don't by any chance know anyone who needs my work or needs my help, do you?" It comes from making an actual connection, building actual friendships, and then when opportunity shows up, your friends actually think of you, right? Don't

try to turn a social interaction into a business transaction because people can feel when you just want their money, right? They they know. People just know. This is this is a mistake copyriters make. They they think that people don't know. Or the other thing that copyriters do is they only network with people who are also copyrighters. And that's not the greatest thing either because you know copyriters, they're also looking for clients. So they're not always going to be referring clients to you. You want to connect with people who are like adjacent to your skill like

designers. When a company brings in a designer, they often lead a copyriter as well or a video editor, somebody who's involved in the creative process. Like think about video creative for DTOC ecom, right? Those video editors, they definitely probably need a copyriter to help them, right? So if you're friends with video editors, you're probably going to get clients, especially video editors working in DDC ecom, you're probably going to get copyrightiting clients or Customer success managers and my favorite marketing directors. They literally make hiring decisions for their clients. And if you're a good copyriter, this has

happened to me. I've got a marketing director friend referred me a lot of business. One of the copyriters I coach has easily made easily over $200,000 from their marketing director friend. The marketing director closes all these clients, always brings him in to write the copy Because they just love working together. And marketing directors love this. Marketing directors love having a team of people, team of friends that they trust that they can just bring in whenever they close a new client because they know that they're going to just be able to make a lot of money,

right? So, it goes without saying, when you're already working with a client, make an effort to build relationships with people on the team. Like I said Previously, one of them made me $330,000 worth of business because I made an effort to become friends with him. And he introduced me to clients and another client, another client, just kept getting introductions. Now, the other thing is this is important. The reason he kept introducing me is because I respected the introduction. Okay? I respected the introduction. So when people introduce you to somebody, their reputation's on the line, you

want to Show appreciation for that. You need to like actually make an effort. If somebody makes an introduction and you aren't respectful and you don't reply for days or you don't make an effort or you're not professional, they're not going to want to make another introduction for you. You need to take that introduction and show the greatest care. Show appreciation for it. Deal with that introduction as if somebody handed you something on a Silver platter. You have to show that you genuinely appreciate it and that you're responsive and do your very best and that way

you're going to get maybe more introductions in the future as well. Present yourself correctly, have a good camera, have good lighting, respond respectfully, and actually thank the person who introed you and the other person. Don't just jump straight into pitching or going super detail about your whole process and how you work with Client. Just just be friendly and say something like, "Hey, thank you so much. Genuinely appreciate it. nice to meet you and let me know what you're looking for so I can see how I can help or something like this, right? Just be friendly,

hear more about what they're up to and then um yeah, maybe schedule a call or go with the flow, go with what happens next. And also, here's a secret for you. When somebody refers you and you go work with that client and you get Results, go back to the person who made the introduction. My friend who's referred me $330,000 worth of business, I always go back to him and I always tell him, "Hey, you know what? that introduction you made last year, this thing you did, this thing you did. I just want to let you

know I really appreciated it. We've been working together. They're such a great client, we made x amount of money, they're having a great time. I just wanted to Say thank you for making that opportunity possible. They're really appreciative and I am too. So, thank you. Something like this, right? Just genuinely show appreciation. And you know what? They're going to think of you again because think about it. You're the only person that bothered to actually say, "Hey, thank you. my life and the person that you introed me to. Our lives are better because of you. Thank

you. Do you not think that they're going to want To do it again? Because remember, why are they making the referral? Most of the time, it's not to make money. Most of the time it's because they want to know they created a positive experience for two people that they care about. So, if you're the actual person that reminds them and tells them, "Hey, you created a positive experience. It was a positive experience. We're both very happy. Thank you." Very few other people are going to be doing that. that friend of yours is Actually gonna be

like, "Well, why would I refer to anybody else? Um, so and so actually appreciates me and so does the so do the people I um refer them to. It's always great. I'm just going to do it again." And yeah, they're going to refer you again. And by the way, this isn't some tactic. Like, it's not something you should just do and say, "Oh, hey man. I really appreciate, you know, you made that introduction. I want to say I appreciate blah blah blah blah Blah." You should actually feel that way. You should genuinely feel appreciative and

genuinely care about the people around you. I think that very few people understand that business is a game of connecting with people. It's much more about social connection than it is about like the money at the top is made from people who care about other people. You know, you you can't do it otherwise because if you don't care about your friends, you're not looking Out for each other. You won't do it. You know, you won't be able to make it. So, I find that this is the biggest thing is if you genuinely care about people,

they're genuinely going to care about you. And over time, you're just going to make more and more money. they're going to make more and more money and you guys are just going to keep climbing the ranks, climbing the ladder. And one of my my first mentors, he told me that. He's like, "The more strangers you meet, The more money you're going to make." And I was scared about it. I didn't want to meet people and I was kind of nervous, but I left my comfort zone. I pushed myself even though I was a copyriter, you

know, just a copyriter. Didn't have a business back then of my own. I was just writing copy, maybe like where you are right now. And I was very introverted. Didn't have a team. Didn't get on the phone. Yeah, I was uncomfortable. But you know what? I did It anyway because my mentor told me, "The more strangers you meet, the more money you you're going to make." And I knew I had to do it. So, so I would suggest you just make an effort to get on the phone with somebody every week just for 15 minutes.

And if you don't like the person, you can always just leave. But don't focus on business. Just focus on connecting and making an effort to get to know people in the industry. Okay. So, that's the inbound. Now, let's Talk about the outbound. So very briefly, see if we can cover this quite briefly cuz this is becoming quite a long video. I have a whole video on outbound that you can go look at. It's got all the different outbound strategies in depth is linked in the description to this video, okay? So you can go check that

one out later. I break down exactly what's working step by step, the different ways you can go close clients with outbound. I actually Talk about the inbound strategies in that video, too, but most of the strategies in that video are outbound. But the key is you need to have one reliable method that works consistently even when everything else fails. And that's why I don't just rely on referral because sometimes referrals take time. But with Outbound, you have a bit more control over the clients. You know, you have a bit more control over when you close

a client because it's Simply about how much time do you put in, how much volume have you put in, who have you been targeting, and if you do it consistently, you can close clients whenever you need one. So, pick one strategy for outbound. Do it properly. follow through and then after that you can maybe do two if you want. Maybe you don't even need to. You know, copyrighting closing clients, it's not a volume game. You don't need 10 clients. You just need three or four good good Clients max. I'm not a massive volume guy with

with uh the work we do. That's why I like the inbound strategy because in the long run, if you're just adding one client to your business every 4 months, that's three in a year. Within two years, you have a dream business because that's six clients. You can pick and choose the one you like. And that's not even including outbound. What if you had done outbound too? You've probably been exposed to 15. You probably had the Opportunity to work with 15 really good businesses within 2 years. Um, and this is if you're just relaxed about it.

You're not pushing too hard. 15 businesses. You only need three of them to be making, let's say, 20K a month. You choose your favorite three and you have the life that you want. Now you're making 20 25K a month. By the end of 2026, that could be you, right? So just focus. Now, there's there's one last thing I want to talk about when it comes To outbound. There are four things that need to happen to close clients when you do outbound. You need the right market niche, right? The right niche. You need the right offer

for that niche, the right message, and the right time. Those are the four main things. So, we talked about this. The right market is step one. You have to pick the niche. You have to pick the people who need copy. So, if you have the wrong market, the wrong niche, nothing else matters. The right offer. That's step two. We just talked about that. You need the in- demand skills that business owners are paying premium for. So, we just covered that as well. As for the right message, you need to be able to write good copy.

That's about you being able to communicate. And you'll find that the people who do the best with cold outreach, they're also very good copyriters because they know how to use copy for themselves. It's really just That simple. Like the right message is just applying your copywriting skills to your own business. This is why I'm not such a big fan of talking about all this. I had somebody ask me on YouTube the other day say, "Hey, would you mind creating an outreach program?" I mean, yeah, we could create a video on outreach and if you would

like that, you know, don't be shy. Let me know in the comments or something. But I still feel like I would rather create a video on How to write good copy because for me, the right message is about the right copy, you know? So, if you just focus on the right copy from the get-go, you just get good at writing copy, your message will be a lot more compelling and people will be more likely to reply to your cold email or your DM or whatever. And the last one is timing. That means don't give up.

The timing is very very important. If you have the right niche and you you're offering them the right Offer because you have the good you have the right skills and you know you've got your copy and you you've got a good message that you pitch them. Sometimes it's about being consistent. the timing might not always be right. Like the business might just not be looking for a copyriter. Even though you're talking to the right business owner who needs exactly what you're offering and you actually got their attention with your copy, sometimes they just have a

Copyriter ready in that position or they're just not prioritizing it or it's just the wrong timing. So, I would focus on fixing the first three things. Make sure you have the right market, the right offer, the right message. But then timing is about being consistent. And this is why you can't just be doing outreach or, you know, working on closing clients for a couple of weeks and then stopping. You have to be consistent because if you're doing it Every single week, that's the highest chance that you're going to close a client. Because if you're doing

it consistently, time is on your side because eventually those business owners are going to need you. And it might take two weeks, might take a month, might take two months, it could take three months. One copyrighter I actually was on the phone with just before I started recording this. He actually took about six months to close one of his clients, But it's a dream client and they're paying him 4K a month, but it took him 6 months. That's why I say you need the inbound and you need the strategy and you need to be consistent

because while that deal was he was slowly working on that deal, he wasn't struggling financially. This is why you need to be strategic about building your business. You can't just be like, "Oh no, I don't have any clients. Let me go and close one." And it's like two weeks later you Still haven't closed one. Oh, no. Copyrighting's dead. It's like, no. The way I built my business, I was at $12,000 a month and I was still looking for new clients and I closed clients, you know, 3 months later, but I was still making 12K for

those 3 months before. So, when I closed the next client that took me to like 18K a month, I was able to do that because I already had the retainers and then it it starts looking really good. Like I said, it Might take you two years, but you have a 20k a month business, right? And yeah, that's uh that's pretty much it. So, make sure that you have the right market, you have the right offer, you have the right message, and then you're consistent. And if you do that, you will make a lot of money,

and you will start to close clients. And make sure that you have one inbound strategy, so referrals uh and networking. Basically, it's it's uh it's, you know, two sides of the same Coin. And then the outbound strategy, you can maybe go watch that video. I'll leave a comment. I'll leave it in the description of this video. Um, you can go choose a specific outbound strategy. But like really the outbound strategy is going to depend upon, like I said, right niche, right offer, right message, right timing. Okay, cool. All right, we're almost done. So, step four.

Now, it's time to close the deal. Now, most copyriters are shooting Themselves in the foot at this point, and they're actually charging less than what they should be charging because they're like, "Oh, copyrighting's dead. The industry is done for. AI has lowered the value of our services." I see that all the time like copyriters, they have the skill, they can deliver the results, they've done everything right, and then they get on the sales call and they quote some stupidly low number. They're like, "Oh, yeah, no, I'll be happy to do This for, you know, insert

low price." Yeah. Because they're scared that the client's going to just say no. But you know what the thing is? is you actually lose business if you do this. Because if imagine, right, you're a business owner, everybody else is quoting you, let's say $3 to $5,000 for a project and then you come in and you charge them $1,500. They're not going to be so convinced that you're the best fit. You know, they're just not expecting that. Like, I'll tell you right now from my experience, I would rather pay people more than less because I just

know that if I pay people more, I get a higher quality return on my dollar. So like I pay everybody in my team a little bit more than the actual competitive rates for for that service, you know, like for example like our video production. I'm definitely spending more money on these videos than I know many teams would for the same amount of outputs, you know, It's just I would just rather do it that way because I know that I would rather pay for quality over quantity, right? And so this is the same with most successful

business owners in my experience that they'd rather pay a little bit more, you know? So, if you're coming in and you're undercharging, you're going to lose those deals. And I would just rather you don't lose those deals cuz that's the whole point of this video, right? It's like, how do you make More money? Don't lose the deal. And also, if you charge low, you're not going to be able to make the kind of income that you want from this career anyway because you're working with three clients for $2,000 a month each and you're burnt out

because you're doing like $4,000 worth of work for each of them. Like, it's just not sustainable, right? I actually remember like when I was a beginner, like when I was really really new in the career, I was making 4K a month. I actually was about 3500 technically. 3500 to 4K a month. I was working 15 hours a day. I was writing three emails a day for that for that $3,500. I was writing a a a 4-hour slide training every single week as well. I was reviewing about 20 YouTube scripts a week. I was doing a

lot of work. Like I was really really busy. I was working 15 hours a day for that $3,500 a month. I think I was making like $60 to $70 about 60 $55 $60 per email. And I remember Sitting there at one point when I was working with this business. And I was, by the way, I was very happy back then. Like I was learning the skill. I remember sitting back and thinking to myself, you know what? The work I'm doing, the amount of work I'm doing is easily worth $10,000 if I had three clients that

I was doing this for. And I was charging premium rates. I was just not charging premium rates because I was working with this business owner. Um, And I was still learning the skill and I was getting coaching and I was happy with the relationship and it was okay for them. But I knew I was already doing $10,000 worth of work. It was just for the wrong people. And that's what I want you to think about, too. Maybe that's the case for you. Maybe you're working with a lot of businesses. You're doing a lot of work.

A lot of work. And the reality is you're just not actually getting paid premium rates, right? And If you just look at the amount of work you're doing right now, it's it's very possible that you're actually getting paid a lot less than you should be paid for that kind of work. And and then you don't actually have to do any extra work to make more money. A lot of people think they have to work harder to make more. You might just have to charge more. Right? And the other thing that that comes from, you know,

like charging low rates is when you're desperate for Work, you're going to take anything. So you quote low just to get the deal. Then you actually make your life harder later too because we talked about sales cycle. This might be the only deal you can close this month because you don't have anything else in the pipeline and you you you know you quote way too low. Now you need deals and you can't get those deals because you you're quoted so low that you're so busy and just it's just a mess. Okay, that's why steps one,

two, And three matter so much. You need to pick the right industry. You need the right skills. You need to build a pipeline of clients coming to you. And then of course, you need to be able to charge correctly. And if you know how to charge correctly, closing becomes a lot easier because you literally can just ask them a few questions about their business, listen to what they need, and uh then you can quote them. And that's why I've got something for you. I'm Going to make your life a lot easier. I've put together a

pricing guide that shows you exactly what the most competitive rates are for each of the things that you're selling so that you can get on the phone and you can quote with confidence and you don't have to worry about the the price anymore on the phone. And yeah, it's totally free. You go to the link in the description, you can go grab my pricing guide or you can just go to copyrightiting.org/pricing Right now. So go there, grab the free guide, 2026 pricing guide, and you can charge confidently. Inside it, I'm going to show you there's

actually four ways to price and close clients. So, you're going to see the prices of each of the main, you know, deliverables that you can sell as a copyriter, but I'm also going to show you different ways to price your services. Plus, I'm going to show you the exact rates that my mentees are charging for all the core services And in all these industries we've been talking about today. Uh, these are the rates working right now. Again, I just want to share this with you. I want to be helpful. We've spent a lot of time

over the last few years coaching copers. So, I have all this data already. I just thought, you know what? I don't want to keep it to myself. Let me let me share it with you guys. Give you guys that advantage because it's difficult. It's been difficult to close clients. And Pricing shouldn't be the one thing that stops you from closing a client. You spent all that time going out there to go close a client, finally getting them on the call, and then pricing is the thing that messes it up. Like, that's the last thing that

you should be focusing on. So, yeah, go to copring.org/pricing. Go grab the guide there. And uh yeah, what else are we going to talk about today? I've got a couple of questions That a lot of you have been asking um in the comment section. and you've been replying to my emails with these questions. So, let me uh let me take a couple minutes now to just answer some of these questions about how I see 2026. Then that's all I got for you for today. Okay. So, first question is how long will it take to land

my first or next client? So, the answer to that is really just depends on the amount of volume and it depends on how you know consistently And how um efficiently and effectively you are implementing what we talked about today. Okay. So what I mean by efficiently and effectively is are you actually implementing this stuff correctly? For example, if you go to all these events in person and you're always talking business, you're not actually correctly implementing what I said in this video. So it could take you forever to close your next client if you don't implement

correctly. If you're implementing correctly and you're consistent, so you're efficient, you're effective, and you're consistent, then the sales cycle might just depend. It's a timing thing. like it could take you 3 months, it could take you 6 months. I find that with these niches that we've talked about above. Obviously, agencies are the fastest in terms of sales cycle cuz they're always looking to hire people cuz that's part of their growth. Their growth is Dependent on hiring a copyriter. So, I'd say that the fastest niche in terms of sales cycle is most likely, yeah, it's usually

agencies. Second one is probably ecom. Uh, info is probably third and then software I find is is the longest sales cycle of the four. So that that would be the order. So I can't tell you how long it's going to take. I'm going to just say how long was it you want it to take. It really just depends on how much Volume you put in and the effort that you put in and making sure you implement stuff correctly. Okay. So that's hopefully something that you can use. But referrals and inbound is the fastest way to

close clients. So, you know, once you've got some business, once you've got some connections and you build up that referral network, at first it's going to take you maybe 6 to 12 months to get that right. But in time, it's going to get easier and easier and Faster and faster to close business. Okay? Will AI replace copriters? No, it's not going to replace copyriters. And the reason I know that is because if you look at AI, it got better and better and everybody was worried about it in 2023. And then 2024 came around and most

of my clients and myself included, we didn't really find AI to be that different. And then 2025 is the same. It's like the diminishing returns. At this point, it's Really just about how well you can use AI, you know. And AI doesn't solve the rationalization. AI doesn't see the negative space. AI is very, very powerful. AI helps me with a lot of things. I really like AI, but AI is not going to replace copyrighters. It's just not going to it's just not going to happen. Like we can have another video about it maybe at some

point. I don't really want to even get into it here. It's just like it's if you think that AI Is going to replace copyrighters, you just don't know how deep the skill goes. Like there's just so many layers to it. And like one brief thing, for example, all the best copy, does AI really have like the database of only the good copy or does it have a database of all the copy? So like how does AI know when to use what and what to use when? Unless you're telling it what to use and you're saying,

"Hey, here's good copy. Use this copy." So, you still have to direct AI. AI is not going to be able to do it itself until it can do its own reasoning. And then at that point, you probably have bigger things to worry about. Okay. The next question is, "What if I hate sales calls and networking?" Well, then quit because that's what's required of you. I'm not going to sugarcoat it. It's like, if you hate sales calls and you hate networking, then you hate business. Then go get a job. Like, this is what the industry Requires.

You need to be able to enjoy it. I I find this with people. They're like, "Ask me how do I have this this dream life as a copyriter and like I really want to build this life and I really don't want to do this that and the other." Maybe you've seen it because you know with these websites or the the these like landing pages, it's like how to get X result without all these things you hate and and like the way I see it these days is what if I do all the Things I hate?

Then I'm going to get there even faster, right? So if you hate sales calls and you hate networking, well just forget making multiple six figures as a copyriter. go and get a different career because being a copyriter requires being a growth partner. You're a partner in somebody's business. You're helping them with revenue. The most important thing like expect to be on the phone with them. Expect to be strategizing. Expect to talk about problems on a sales call. Expect to have hard conversations and expect to meet people because that's what the industry requires of you. I

think it's a lot easier to be able to do sales calls and networking. I would way rather do that than send, you know, thousands of cold emails. I like talking to smart people, like smart, successful millionaires. They're cool. They're interesting. I like finding out what they're up to in their business. And I Like talking to people in our industry because they're like taking risks and they're working hard. It's interesting to me. So, you know, I don't know why people hate this in the first place. Maybe you should just like if you struggle with this, if

you hate sales calls and networking, I would just maybe take a moment to look at yourself and say like maybe you're just uncomfortable, you know, with something about yourself And maybe that's what makes you nervous, you know? So, just work on yourself and then you won't feel this way anymore. All right, next question. What if clients say no to higher rates? Well, when you use the pricing guide, okay, when you use the pricing guide, you'll know if they're saying no to it, they're not saying no to a rate that's unfair, like they're they're saying no

to the competitive rate that all the best copers are charging. So, if they're Uncomfortable paying what professional copers are usually charging, they're the problem, not you. You know, so that that tells me a few things. If a client's saying no to these rates that are like very very fair rates that we put in the pricing guide and you're quoting that and they're like, "Yeah, I don't know. It's a bit too much." It's maybe more of a client issue than it is a sales issue. Maybe, sure, it could be a part of the sales process, but

in my experience, the Best businesses, they usually know that it's a fair rate and they don't usually have an issue with it. Um, and there's a few strategies you can use to deal with this. Like, you could potentially negotiate a percentage of upside if they're a really good business. And we talk about this in the pricing guide as well. So go to copyrightiting.org/pricing guide. Okay. Now, last question we'll talk about today. What if I don't have Results or testimonials yet? The cool thing about copyrightiting is that this skill is mostly about the writing itself. Like

you don't have to necessarily show people data to get clients. People I mean I hire people more for like I hire copyriters when I see their writing skills much more than their results. I'm not so interested in results, you know? And I think that many business owners obviously will want to see results and It's very important. But the most important thing is when they look at your copy, is it good? If you get that part right, the other things will will come together. They will come together and in time it will work. And and for

example, if you can get somebody on the phone from a cold email and your copy was really really good and they were on the phone, it's like, well, why are we on the phone today? It's because my copy was good enough that we're here, right? So yeah, sure. I don't have as much experience as many other writers, but I can show you from my copy that we're going to make some money together, you know, and that that period of time doesn't last very long. The other thing is that if you've worked with clients in the

past, you don't have to necessarily leverage your results. You can just say that that business trusted you. I got a perfect example for you. One of my clients I didn't get the data for. Big Client, multiple 8 figureure business. I didn't get the data. Either I didn't bother to ask for it enough times or they were like hiding the data from me. They didn't really want me to see it. Anyway, I didn't get the data, but I've managed to close many clients name dropping that business because I said, you know what, it's true. I did

I don't have the data and my client kept that private. And what I can tell you is that we doubled the business. We went from 8 Figures to multi-ight figures in the time we worked together. And I was responsible for X and Y and Z and A and B and C. And I was responsible for all these things and we doubled the business. So, I helped. Where I helped, how I helped exactly that exact data, that's maybe a different conversation. But what I can tell you is I did all these things for them and we

doubled the business. And that's usually enough for clients honestly. Like being able to Just mention all that stuff, that's that's usually, you know, perfect. So, yeah, if you have any other questions, feel free to drop them in the comment section below. And again, remember, go to copyrightiting.org/pricing org/pricing right now and grab your free copy of the 2026 um copyrightiting pricing guide so you can charge more confidently. I hope it helps you. I hope you have a fantastic year. I'll see you in the next video. Take care.