Your Goals Aren't Clear Enough | Here's How To Fix That | Build With Rob EP 121

are you creating chaos or Clarity in the goals that you have cuz most of us think that we are clear have an amazing plan and we're marching towards it but we actually end up creating Chaos on the way there trying to do too much because we want that goal to happen so badly we make it worse we make it more chaotic and potentially push it to take even more time or God forbid get completely burned out and not even want to do it anymore that happens and I'm going to share with you um you know

a a big goal that I had that I recently was so clear on H as clear as a guy could be crystal clear because I'm the clarity guy and I drove that thing into absolute chaos drove it into chaos to where I had to stop I had to completely stop and it's embarrassing for me to have to even share this with you but at the end of this this episode I'm going to share it with you um because it happens to me someone who you know lives life so uh like highly intentional has you know

a goal for all aspects of Life have so many different things that I measure and I'm constantly growing and evolving into a higher version of myself that I can quantify in so many different ways have so many big goals that I want to achieve continuously and I still find myself driving uh big ideas and big goals into chaos and it's this fine line you know because you got to think about everything that you ever want to do in life any goal it's the same structure right you always got to start at the end what am

I hoping to achieve what is what is the purpose for this in my entire life and how is it going to ultimately lead me to a better version of my life and a better version of me and and what is the strategy and the stuff that I've got to implement to get there and then you you you head off on the journey to get there and as it's happening all these different things begin to to reveal themselves and you start uh you know questioning the strategy that you created and now you want to add another

thing to it like well maybe it's this and then boom everything's in complete chaos and then now you're trying to figure out what is the chaos is the chaos the original strategy that you were sure of or is it the new thing that you implemented and I think this happens you know so much in business and and it's happened to me you know so many different times throughout the process of creating companies when you launch with your product that you really think is going to be uh the white space and the opportunity and and understanding

uh the market and this is what's missing and we're going to deliver in this product and then you get there and nobody buys it and rather than focusing on how to how to optimize further and understanding the customer and figure out how you can drive conver version you just start thinking about what other product could we possibly make uhoh uhoh you know if if you launch a product and it doesn't sell and the first thing that you think you should do is make another product boy you welcome to chaos welcome to chaos and you know

I've done it so many times so many times because you you just you just really don't know you know and and you um when you you know Define and create a goal that's so clear to you in the beginning and it gets murky um you do have to be adaptive you do have to sometimes pivot on a product you know in the case of outstanding Foods you know the pigas pork uh pigas uh bacon chip was a little bit too Innovative having supply chain issues it was tough to produce tough to you know convince the

uh plant-based consumer that hey this is uh a mushroom that tastes like bacon uh it was it was confusing and the pivot immediately into the pigless pork run really saved the business and blew it up you know it it's one of those cases where it really really mattered and it it saved the business and it was the right decision um but so often so often in so many different cases in so many different companies where it doesn't it just basically creates an even more murkier chaotic situation and and it's that way with with anything that

you do in life when when you set a goal you know and and you begin to push towards that goal and you want to accelerate that goal or something's not working and you add another piece to it you've just created more work more time more chaos and if it doesn't work man it's it begins to Rattle the foundation of everything because and you also know when you add something uh to a goal to accelerate it or if you create some sort of new aspect of of that you want to introduce into achieving something it has

the right feeling when it's the right thing you know when when it's the right idea like man it's it's you understand it and completely know why you're doing it right if it's going to bring Clarity further Clarity and and help accelerate you towards that goal man you understand it you understand it like if if it's um you introduce something new and it's working boy it's motivating you it's motivating you because because Clarity when it's actually working and you're introducing things that makes sense towards where you're headed man it it there's a feeling to it there's

energy to it there's hopefulness to it and and the other thing about really having Clarity in in a goal is you know where the the Nuance um in where you can be adaptive that's still going to lead you towards it versus what it feels like when you enter into that chaotic Zone you know when you add a new element what does chaos feel oh you know like we're going to add something uh uh you know knew that that that's going to help this whole project and then all of a sudden like things start to feel

inconsistent uh you know it's it's the discipline starts to slip the continuity in the hole starts to change like all of these things make it clear to you that man I I've just entered into a world that where things aren't what I expected them to be and again it's it's we all do it you know we all do it because you know even the best plans they they they're they're sort of living you know goals are living they're revealing themselves and showing themselves as you move into it and as you push forward you know versus

like very rarely will you define an amazing plan and then it will uh work perfectly but it does people say oh it never works perfectly no it does sometimes you can create a plan that you completely understand in a world you completely understand and you can create um you know the outcome you desired and envisioned in the very beginning swiftly and quickly because you understand all the variables and then nothing came in that disrupted it that does happen you know there there is hope for the world for everybody that just thinks like you know no

plans ever actually go according to plan sometimes they do you know sometimes they go better than you expected and and boy oh boy is that a gift from the universe you know it it is possible but when you uh push forward into something and you don't fully understand it and things start to um you know not reveal themselves to be working and things begin to feel chaotic and things uh don't feel like they're progressing and then you add on a new thing you interject something new that you think is going to help accelerate or change

the whole you have to be absolute certain that that is bringing a higher level Clarity to you actually achieving it rather than creating the chaos and again it'll always be how you feel you know it'll always be about how you feel and you know goals in anything big always reveals itself in time and part of you know Gathering the Insight of How It's revealing itself and guiding you towards what you should really be doing will always be dictated by how it feels you know and so often you know even even for me I will you

know build a strategy that I believe in knowing that hey I I believe this is the be best path forward I believe this is possible because any anything especially if you're you know building a company a big idea you know creating different uh you know types of things there's still this unknown that has to show it to you as you begin to create it that's part of the process you know and when it begins to you know reveal itself that it's not quite working the way you had envisioned it you know you come to a

crossroad you come to a crossroad and you have got to like sit at that Crossroad and and spend a lot of time getting very clear on what the right decision decision is so that you move forward with a higher probability of of creating the progress to move towards that goal rather than just going for it not being clear and just hoping it works and then boom you're just creating absolute chaos and there you have it all you did was create chaos instead of clarity in the goal that you hope to achieve thus pushing that goal

away way further and further from from possibly realizing it and it's interesting because you you you don't know when you're faced with it and and it is a process where you've got to be very truthful with yourself you know cuz we're super good at lying to ourselves about goals in the beginning you know we will set an unrealistic goal that we're super optimistic about we'll build a strategy that we were are confident is possible even though we don't fully understand it we know we'll figure it out when we get there we always have and then

you take off on the journey and it's not working but we got the drive and the wherewithal to to push it forward and we just add new things to it to make it happen and then boom we are in absolute no man's land and we tip right off the edge into losing belief and we know what happens when we lose belief we quit we quit there's just there's no person on this Earth that still believes in the goal that they're hoping to achieve and just quits it's never happened it's never happened the only time any

person would ever quit a goal is when they lose belief and more often than not they had a strategy that was not clear and as things got uh murky and started to fall apart rather than take the time to get clear and realign and push forward they just start throwing things that they think might work just to be uh pushing it forward and then boom everything is in absolute chaos and then eventually the belief is gone and that's when you quit and again you know sometimes some people should quit you know I've said it a

million times like if you created a strategy and it did not work and you've tried a million different things and it just gets worse and worse and you're not making progress don't lie to yourself it didn't work you know take what you've learned um look towards something that that you believe you have a better possibility of doing and jump in and do it but but the truth is is is it's it's you know a little bit of art science and Magic as we say down here because you've got to recognize when a goal is not

uh you know you've got to recognize when the strategy that you've created for the goal that you hope to achieve is not working and you've got to be able to make adjustments but you have to make sure that the adjustments that you make lead to having a clearer understanding of where you need to go not just adding chaos to the whole process and and it's something that you've got to develop and be incredibly sensitive to and and and I do it in all aspects of my life and I still lose it you know and recently

you know I've been you know into like super Health you know I had this year of just being 100% dedicated to all aspects of my health and now you know the vision of living a million hours of life and now I'm pushing into the longevity plan I got my clear goal I'm living a million hours like now I need uh someone to help me push my overall longevity Pro program to the next level I'm I hired a consultant and then literally rather than incrementally begin to build a program and and put it in place to

play the long game of uh continually evolving my knowledge of my body and mind to grow um the strength and the longevity in the overall system I try to just do everything at once try to do everything at once every single thing that there is on Earth that I could possibly do in it to try to push my longevity out in like a three-month period how can I do everything give me brain scans body scans give me hyperbaric give me the injections give me the you know give me everything you got every pill load me

up I went full Brian Johnson I went full Brian Johnson you know who's the tech guy who is you know spending a million dollars a year uh who's who's got the heart of a 14-year-old got the lung capacity of a of a you know like a super Stout bull I went full Brian Johnson and I I I I just literally drove absolute chaos into my health and wellness program where I had to stop it all and go back to my more basic structure and now the new plan is I have to implement each one of

these things slow over the next year and that's just an example of somebody who's already so organized so intentional who has a clear goal clear plan clear strategy and I just overdid it and sent myself into chaos to the point where I had to stop and regroup you know so so even someone like me who who's there and lives it at the highest level still finds themselves you know driving chaos into to into their big goals and the things that they hope to achieve so I say to you you know everything that you ever want

to do as you're doing it and as you're looking at ways to potentially accelerate it or change it take the time to get deeply clear on uh what you want to do how it's going to affect the whole and what you actually can do in order to lead you towards getting that energy and that progression back towards that goal rather than just dive in hoping um this solution or this change U is going to to be the difference that accelerates everything and finding yourself in chaos because you don't want to be in chaos you want

to just be in absolute Harmony and you know what it is you always got to have a vision you always got to be willing to create the plan to make sure you can even get there then you got to put in the work to get there until next time see you believe it do it