Kata 1 The Noteworthy Email

Okay so the email Kata million dollar email formula is proven to convert we're going to talk about one of the most important formulas most important Cutters that you're going to need of course it's going to be the first one and you can use this to send people to anything okay it's a very easy email to write you can always fall back on this email when you want to quickly promote something or When you want to send people to something online this formula Works in all the industries I've ever written and I really really like it

and it's called the noteworthy email so the noteworthy email I think of it as an email that you want to send out that's helpful it's you know asking it to buy something you just think it's worth them knowing about and you want to share it with them Because you think it's important that's the that's the big idea behind it it's like hey I just recorded this video I want you to go watch it or just put together this free training I want you to go watch it all hey we just uploaded this this video on

YouTube that talks about how to do whatever it is or hey I just published my brand new book here's where you can go to go and check that out oh hey I just had a podcast Whatever whatever it is not for the email super easy formula a lot of people they make their noteworthy emails a little bit too salesy and so I want to show you the right way to do this and I'm going to give you a lot of examples of what noteworthy email looks like okay so it's a really fun email to write

and you can usually write them within 10 minutes when you're good okay maybe when you're starting it'll take you 30 45 minutes but usually this is The easiest email to write they shouldn't take long at all because there's very little actual copy you can take most of the copy from the from the uh the thing that you're sending people to okay so use this type of email to drive traffic to pretty much anything you want okay you can use it for anything you there's a few things I told you you might not be able to

use it for as much uh maybe like selling something like a Sales page directly but most of the time you can get away with any pretty much anything you'll see so here's the formula so I want you to keep this formula in mind as we go through this okay so you start this this email with an intriguing lead okay so an intriguing lead what does that really mean it means something that captures attention okay most of the contos are going to Start with an intriguing lead you have to come up with something that catches attention

that is interesting it's not like hey I want to share this thing with you it could be something like hey did you know that there's one thing that makes all the difference between hitting the six figures as a copywriter and getting another fifteen hundred dollar one-time gig with a nightmare client and this one thing most people don't Understand this one thing I put in this brand new video I want to share with you right now for free here it is so that's kind of the the idea behind it right it's like you give some intriguing

lead you maybe back it up a little bit you give them a bit of context over the last three years I've been wondering you know how does a copywriter make more money you know you have a little bit of context behind it and then You intensify it some people think it's joining programs for thousands of dollars others think it's just a natural skill either you have and you don't and in this video I want to show you the truth I would introduce right and here here it is so you'll see like a lot of the

emails I'm going to show you that have this intriguing lead in the beginning and I'm going to use my uh annotation tool here so you should be able to see my My cursor in just a second let's use blue right okay perfect so you can see that I imagine you can see that so I'm going to show you where each of these pieces are in the email that we go through in a moment okay but it's very very simple you don't have to overthink this um intriguingly context is as you build up you you back

the lead up you add something you intensify things you can choose which emotions you use depending On what it's about right so if it's like there's the secret to buying real estate nobody's ever heard of okay that's more of an opportunity based that's an opportunity thing so there's like this fear of missing out there's this greed there's this desire to to get in you're going to intensify those emotions if it's like this crazy thing has happened over 50 000 Americans just lost their job Then intensifying might not might be more like oh I don't know

if this is going to happen to you or not because I don't know your situation but what if it does what if it does happen what if you do lose your job are you ready I'm going to show you how to become ready whatever right so intriguingly context intensify things then you tell them to click here to get to the thing that They're going to sometimes you can put an image so I have brackets sometimes you could put an image after you put the image you show some benefits so you say okay well you know

this this this this this and then you have a CTA and then you have a PS nudge okay so this could like push them back into it and you'll see like I'm going to show you so many examples now so if you Didn't really get what I just said that's totally okay just look at the formula as we go through it okay maybe take a screenshot write it down and then compare it and uh we'll go for it so your money is about to buy you less okay your money is about to Value less just

recorded a very important video you need to watch this right now so I like to come up with three really different um subject lines because that way you get Better testing I think this one did the best our email list is really healthy so this client has a really healthy email list because then I can say the word money a lot of email is it's not going to do too well with that so maybe you could have said something like your savings is about to be worth a lot less right you could say something like

that and the preview text is actually urgent this one typically does pretty well so Hey this is an Urgent Message especially in if you're in North America what am I talking about inflation so this is an intriguing lead because most people when I wrote this email are thinking about inflation and they're in North America so I very quickly identified who the audience is and why it's urgent for them boom all in four sentences yeah and it's very very short and sweet and this is Also key because when you're doing when you do a lead you

don't want the lead to be this long long sentence people need this is a very easy email to start reading it's very friendly you haven't really said uh anything that forces them out of the page they can read this in like two seconds and then they're like yep I am thinking about inflation at the moment right so this is a very easy intriguing lead now I gave context so we're talking about Inflation right so there's the context now they're in cool so I say yep because that's his voice gas is up 33 in Canada there's

some context beef is up a staggering 13 Canada and guess what okay this is important I use the guess what because when you use questions like this you draw the reader back in so there's a lot of bringing the reader back in here okay so hopefully you can see what's going on here we've got this little section here That little section there's the Intriguing lead right this section this little section here is the context context it's too bad I can't use my like my drawing pen I have an iPad pen but I can't use it

for the computer so you'll have to bear with that pen writing with my mouse okay but this context on treatingly context uh there's a little bit of a build up here actually This is this is a really good example so you need to watch this right now so you can protect your hard-earned savings can you see how that is intensifying things now I've applied it to them this is applying it directly to them and beef 20 so you've built this context and now you're going for it now you're going to keep going right okay let's

remove that you need to watch this right now so you can protect your hard-earned savings so I mixed the I mixed the um the Intensive and intensifying with the CTA and I guess you could also say that this this line here the US is worse is also intensifying things a little bit right so you have the intensify and the CTA right here you need to watch this right now you see that so there it is so intriguingly context then I start to intensify things towards the end of the context then I have a CTA and

then it's click here to Watch the video all right so that's the that's the actual CTA you can see that's the CT and then inflation blowing up there's the picture now be careful with pictures don't necessarily make them a link I don't always make them the link uh depends on the email Health depends on deliverability uh like if you're gonna hit the promo tab sometimes if you make the picture link it goes to the Promo Tab and that's not really the focus of this Kata video but just keep in mind that you could actually end

up in the promo tab so don't do that uh just be careful then what do you think we do right after that so there's the image this option I I get the image because this client's got some cool images and then they say here's what we're going to cover in the short video so you can say here's what You're going to learn here's what you're going to discover I usually have one sentence that transitions from the image to the bullets and then the bullets some staggering stats about inflation why your money is literally on fire

unless you do this right now okay I do the I like that this thing a lot I find it very fun especially with the audience I'm writing to the audience I'm writing to they're just regular Biz op maybe a Slightly more mature crowd but this works really well okay and it's not going to work for all Industries so keep in mind that the voice and the style is totally different but that's why I like the cut though because as you can see the the structure is pretty pretty well built out right how to hedge safely

in real estate in 2022 one of the best years ever for real estate investing so now here's the interesting thing I thought I'd put this Bullet in and I usually like to do three I think five is you know that's good too but I would prefer to just do I'd prefer to just do three and this one I like because it's like how does hedge safely in real estate in 2022 one of the best years ever for real estate investing so you can see how that's flipping this whole thing because everybody's worried about fear and

this little sentence here is Actually applying the opposite of that it's like hey there's a benefit real estate's actually going to be better and so then it's like this is just conclusive copy you can use conclusive copy here I think it's good you could just cut it I don't think it'll make much difference to CTA but I personally would write that because I just feel like that's how my client would write you could just cut this like Completely it won't really change the look of this you'll see what I mean um here's what we're going

to cover watch the video right there you see it could be fine without it but to me it's a bit too short I feel like you know there's an opportunity here to to pre-frame the people you also got to think about what you're saying to the audience it's not always about you know some copy is not going to make a difference from the CTR I like the Click The clicks are going to be the same clicks maybe same open rates but the relationship that you're building with the audience you can't easily measure that so I

think it's very important to to get this right this is all pretty crazy I know this is relating to them right this isn't this is saying that we uh we get it we're the same as you Dave in this case Dave's like I get it it's pretty crazy everyone has been talking about it but if you're in real estate This shouldn't allow me much if anything it will make you excited so it's like a total flip right watch this video now to see how Mel and I are protecting our money so Dave's wife's name is

Mel okay and the audience knows this this is a daily email so this is good and so I use the protecting of money as the benefit can you see how this this click through not click through um call to action is benefit driven watch the video and See how we're protecting our money you don't I don't want to do the same one so I have two so sometimes I just have this one this one is based on protect your hard-earned savings click here to watch and then this one is like to see how we're protecting

our money um Dave Dupree all right and on the iPhone or when you read it it probably would not look quite like this it probably cut yes it this these arrows would probably be on the Same line on the phone okay so there's the first one we went into quite a bit of detail you'll see a pattern as we go through the rest but uh that one and that one doesn't have a PS you see that one doesn't have a PS I think we covered everything we needed so I don't need a PS all right

here's one from talking nautanki I don't write for Taki so you know you're going to see a lot of these noteworthy emails all over the place and They don't always follow the cutter that I use but you will see that they've got the same idea and so I just thought I'd put a few in here to give you an example right so here's an example of a noteworthy email I put together a quick eye that shows you how to improve your on-camera presence so your videos are brimming with confidence to make it easy I've uploaded

it here right so for me I don't know I just feel like why would I why would I watch this Unless I am in solution awareness mode how many coaches are saying right now I want camera confidence I think a lot of coaches would probably say something like I want to get more leads I want to generate more leads higher quality leads and so the issue with this is that we don't have an intriguing lead you see that there's no intriguing lead and because there's no intriguing lead It's very difficult for people to want to

watch the video and that's why I like to use an intriguing lead and then context and then intensify things and then the CTA so this sentence here could be part of the intensifying of things right intensify things but the problem is that you don't have any reason to watch the video yet and that's why I can't really say that this is a very strong email I've probably write a control that Follows the same structure as the previous email and it would say something like if you've always wanted to generate more leads uh you know you

need better content marketing but how do you create better content what if you're camera shy what if you don't know how to talk to the camera what if you don't feel persuasive enough well I've just put together this brand new video that shows people like shows coaches blah blah blah blah all right Like you build it up a little bit and that could just this is my first like off of the or whatever the expression is right like the first thing I thought of but I think it's that simple like you can just put something

here that talks about where the challenge is so what is the challenge challenges they want to get leads from organic marketing or from Facebook ads or whatever it is and like to do that they have to be in Front of the camera but they're shy but they're they don't want to get rejected they don't feel maybe they're like worried that Their audience is going to judge them for being on camera or if they're not gonna sound like an expert this is just the uh it's it's just so shallow and that's in that sense so I'm

not too impressed with this email I I don't know who wrote it I mean I'm sure it was his copyright I don't think Taki wrote it but I think It's a bit too lazy and the thing is you may get a lot of people that click the link because they follow Taki so they may just click the link because they followed him but that doesn't really mean that the audience has been properly qualified for those you know if you have an email that's like if you need to grow your your organic marketing and you know

you need better leads blah blah when those people Click the link it's like much more likely that those people are in that oh I want to get more leads so you've already created a better email but either way that's an example of a very short one and you could you could use this similar flow if you want hey John I put together a quick guide that shows copyright is stuck two to three k month how to increase their income without working any extra I put the video here that will do well I think it will

still Do well but with that one you see how I talked about the pain first and I gave the context of what the copywriters want to do they want to make more while working less so in one sentence I actually you could I suppose you could have like an intriguing lead here and definitely try that that would be interesting then you have like context here and then you'd have intensify things slash benefits or like slash outcoming That's how I would write these so it would be like hey Ben I just put together a quick training

on how to double your income as a copywriter especially if you're if you're stuck right now in Brackets and you can do all of that without doing a single called the m watch the video for free right here right now link yeah I think it'd do well okay so you can do that Hopefully that makes sense so there's one this PS not too good it doesn't really relate to anything yeah so I would just say yeah whatever so it's an okay email you could easily beat this and that's the cool thing I mean I think

Takis at eight figures so when I put this together October 18th you could crush this and you could write up you could write a better control than that and this is like 150 let's say you charge 150 per Email I'm sure you pay that not bad can you see how you could write that in 15 minutes okay let's go to the next one so here's another one I did for my my real estate fund the dock side of real estate investing are you making one of these deadly mistakes these mistakes cost us thousands hey shop

an important email for you there are so I go straight into it you see that here's the Intriguing Read uh in fact I could have probably just started with this one I probably could have just I don't even think I needed this previous line uh it's their voice they would write like that so show up an important email for you I like to say that it's short if if it works and it's not a long sentence yeah that's probably why I have this so the reason I think I wrote this is because if you start

with the sentence it's slightly longer But I don't really think it makes that much of a difference you know you probably won't notice the difference if you have this line or not but can you see this line yeah the seven deadly mistakes that's an intriguing lead because it's got a number in it and it's I put this in capitals I put mistakes I talk about the exact thing that people think about people make when they buy their first property that's what people are really worried about they're pretty Easy to make these are the mistakes right

so context it's easy to make these mistakes and they'll cost you thousands of dollars so this is your context all right context they're easy to make just it's like added if you want to think of context sometimes it's odd to notice where the context is it's just adding a little bit to the lead it's like you find the lead interesting there's a little bit more that you Needed to know and then it's like boom right after that I say they'll cost you thousands so it's intensifying things right deadly mistakes they'll cost you thousands of dollars

and in this short video we'll reveal what they are there's a bit more context about what they're getting so there's some more context right watch the video here so simple it's very very simple this one's even shorter of a league and I like it that way and in fact this is my Favorite when it's the short just three four sentences in the video we reveal things like see here again you do one of those little sentences so this one here's what we're going to cover this one is in this video we reveal things like what

most people ignore when looking for a property the hidden expenses that could cost you thousand dollars why neighboring properties can save you money or cost you money so I like to put stuff like That because it's a bit more curiosity driven people are like oh what does that mean what does it mean to have a a neighboring property save you money right so there you can see benefits of the bonus and then the last call to action if you're just getting started you need to watch this and take notes let us know your biggest takeaways

there's a concluding idea you don't need that but I like it for my clients and You can see here I went straight for the close so I didn't in the previous one but I did in this case all right here's another one how much when you're starting so this email list I can't say to make in the subject line because I'm still busy warming at the Domain the domain is is uh being warmed up but how much when you're starting color right hey Matthew ever wondered how much you can make with Amazon Digital ever wondered

how to start an online business in Kindle publishing ever wondered if publishing is still a viable business in 2022 so these are like a few questions that they may have well stop wondering because my business partner just recorded this brand new video for you check it out right here so this is simple simple lead it's a bit of context mixed in with a bit of a intriguing I don't say that there's much intense Uh intensifying going on here I didn't make it very I didn't really make it that emotional I went straight forward I think

it's okay I think probably could have been a little bit better I could have probably thought about a bit more but it took me like five minutes so you know it's it's whatever you get data on it you see this is the first noteworthy email that we've sent to the audience in a while so it was Interesting I wanted to see if the audience would respond and so they did they liked it and so I wrote another one and I've got another slide later on with that one but can you see here this part here

is an intriguing lead plus maybe a bit of context right the context and I have a little bit more context down here right stop wondering because my partner just recorded So it's always a mix of that it's always a Mix-up say something that's curiosity driven maybe a bit of benefits within the Curiosity it's curiosity Plus benefits that's really how you create good leads Curiosities Plus benefits so you make a benefit and you have some curiosity in it too right and this is important the audience always says how to start so I always say how to

start not every audience says that but this One always says how do I start and so that's how you that's how you say it and I added this 2022 because that's what everybody's thinking about so you want people to also identify as the audience that should be reading it's like you you want to say stuff that gets the audience to think oh this is for me right so you can see there's another variation of how to stop the lead And it's not super rigid but there it is and then there's the CDA check it out

right here how much can you make in the video my business partner is going to break down what you need to know and also how you started on Amazon Digital business and how much he earns as a newbie everything you need to know see everything you need to know this audience wants to know how to start and they want to know everything that's what They want they want they want to know how to start and they want to know everything that's what they want so I just sell that to them I'm like okay great go

for it cheers here's everything you need to know Okay cool so let's go to the next one oh my okay there we go fireside chat invitation expires today Okay so uh what if I launch a product and it Doesn't sell how can I be sure my product will sell before I buy inventory how much inventory should I invest up front these and many other questions face new Amazon sellers in 2020 so it's a similar idea right you see how it's a similar I wrote this one two years ago so this one is like uh you

know we're kind of talking about that same thing and I didn't by the way I didn't actually reference this one when I wrote This one I wrote them in I didn't remember it's interesting I actually only noticed this right now as I'm as I'm looking at the slides I put that as the last one because I like this uh I like this time date when you're doing daily emails and even with automations people say like oh you should make the automation Evergreen I'm like yes but you know it's not that hard to just change the

date on the first of January Like if you have three automations just update them every year and it's like part of the value that you deliver for your clients they should pay you for that right so what if I launch a product and it doesn't sell that's what people worry about when it comes to Amazon so that's the Intriguing lead I just went straight for what people are asking about how can I be sure my product will sell Before I buy inventory how much inventory should I invest in up front this is your intriguing lead

because it's straight from the audience's mouth straight from the target the target client these are many other questions face new sellers in 2020 and it makes getting started difficult so I suppose this could be considered the context right let's just call this context and it makes getting started Difficult that's why tonight I'm hosting a private fireside chat with my seven figure student and best friend Dan Cogan so there you have the uh context of what this noteworthy thing is and why Thomas talking about it and I like the subject line too because it's like fireside

chat is a very interesting noteworthy thing to promote it's not really a YouTube video right Grab your seat by registering here so we went straight into it and I think that the Intensive the intensifying this is good I could have done a better job it makes getting started difficult you know and many people can lose tens of thousands this is why so many beginners lose tens of thousands on on Amazon and I don't want that for you that could have been my intensification looking back I could have said that it makes getting started difficult it's

why like Hundreds of new Amazon sellers lose tens of thousands of dollars that's why loads of new I wouldn't say hundreds and then tens of thousands I probably have only one number it's why loads of Amazon Students want new Amazon sellers lose tens of thousands of dollars and I don't want that for you that's why tonight right you add that one line probably would have made a bit of a difference but yeah that would be my intensive intensify things I would have put that There but it's good it's fine you don't have to be rigid

remember it's just an email it's just an email it's not the end of the world if it's not perfect you're never going to have a perfect email so okay so grab your seat by registering here at the fireside chat you'll be able to ask Dan and me any of the voting questions you may have about what it takes to succeed on Amazon in 2020 and In 2022 21. I'll also be asking Dan about his journey to success on Amazon and you'll discover okay so there's my build up to because I don't have a picture right

there's the ball up to the benefits and the bullets hot down was able to go from zero to seven figures when it's first year the one product profit system I like that's a good name Dan has solely used to grow his Amazon business to 200k a month how to minimize your product losses on Amazon Dan has Only lost money in one single product to find out how I think the bullets could have been slightly better but you know what it's fine register for the fireside chat tonight here see you later timeline now the PS here's

a nudge I decided to put a nudge because I just wanted people to to know it's not a testimonial video I wanted them to think it's just some genuine chat this call is not scripted so the quality of the call Largely depends on your questions feel free to ask Dan and I whatever you want it's a bit of a nudge right okay let's do another one another metal Dave email hey Matthew did you hear about our recent win intriguing lead right we recently purchased a five Plex using none of our own money no joint ventures

100 control and made 150 000 profit off of it hmm there's the lead right intriguing lead I Even use this as the number right this is the theme of this email today we're going to show you exactly how we did it here I have 150 000 150 000 profit that's the big idea 150k profit check it out I'm not sure why that's not the link maybe the video was the link in this case but uh anyway that could have been the link we'll take you through the deal step by step even examining numbers on the

Whiteboard okay so this one we went really quickly Straight into it I didn't really add much context I didn't really intensify things and you have to keep that in mind sometimes the hook sometimes the big idea is very strong and you just want to get people into that you know so you don't always need to share context sometimes if you share context and you share too much you actually kind of run the like Intrigue of what the video is all about so the context should build the the Intrigue more it should make Them go oh

I really want to know what that is not just once right so we'll take you through the deal step by step even examining numbers on the Whiteboard and then I add that here so I did a little bit of uh a bit more curiosity clue this is the most important tip in the video right oh you're gonna watch that just to find out what the tip is all right take a look at the video and let us know your takeaways those comments so it's super short super Sweet I didn't even really add many benefits to

bullets I just added one benefit here I just thought that this Hook was really strong and the hook was really good A lot of people watched this sometimes you'll see even if you have an email that's like this is a shorty email it's straight to the point but it's got one of the highest click-through rates that I've ever got for this list and I don't think it's the Copy I think it's this angle it's like well they made that much money from the five Flex with none of their own money they purchased a building and

they made 150 000 profit wow all right so there it is okay and then the PS is a bit of a nudge in the video you'll also learn the answer so I put the PS obviously because I just felt like you know what it's such a short email let's add something uh you also learn the answer to one of Our most common questions we're always getting so don't forget to watch and of course Smack That subscribe button that's their voice right so I'll just add that because why not okay can you see before we keep

going can you see how these work it's pretty simple it's usually going to be a YouTube video or some sort of video but it can work for podcasts it could work for a brand new blog article it could work for brand new course even I suppose it can work You could literally put anything here that is value that is worth sharing with somebody that's it it's that easy okay so so there you go that's it it's very very simple let's go into another one there's one I wrote for the download a while back become a

copywriter with no experience copywriting so this one Dan asked me to write like This I actually remember I wrote the original uh the way that I've been showing you so far and he was like nah I just have one sentence and some put those at the end I don't think it did as well but anyway there is another example this is kind of similar to Taki's one right so if you if you've been wondering how much experience you need to quickly get online and start writing as a copywriter this video will show you what to

do Writing it now I would say like if you've been wanting to build an online business as a copywriter but you don't know what you don't know and you don't know how to get started let me share with you the quickest way to get going and start making money now it's okay to find out how or click here to learn how to how to get started I wouldn't say but come out it might have said like how to get started as a Copywriter maybe I don't know it's the audience right but there's an email for

you so you can ah I think it's a bit too short but there's an example of a noteworthy email here's another one I managed to get my way with this one I added a little bit more before them so how to sell without opening your mouth that's a good hook that's a very good hook people find that very interesting Hi name yeah now this is from the Google Doc this is part are they both actually this is not the subject line with the tick I had that because uh I was writing it on the Google

Doc with like 100 emails and so I was like I take the ones that were done right email nine was one of them we wrote a massive like 90 day drip campaign how to sell without opening your mouth part two and this is by the way why you should keep all your emails in your own Google Docs like keep keep a record of everything so that you can always go look back later because I I still have like maybe 400 emails from when I wrote for Dan I have loads of emails from him and they

all saved on my computer somewhere well in Google Drive Google Docs yeah this is part two of your copywriting video training for the week I thought that was pretty good because you know Dan's voice it's like hey here's the training right even though It's the daily list you see that's a timeline Dan says there's many copywriters think copywriting is all about making products sound sexy or making Services sound desirable but that's just half the story to find out the more click the link or video below ah okay well that's not the best of clicks but

whatever it did well how to sell millions without ever opening your mouth part two right can you see how these emails are really Basic but they actually did really really well like they beat all the regular click-through rates for most emails so the noteworthy email it really racks up the the click-through rate like you you get a really high click-through rate with this one and that doesn't mean it's a good thing that you might get a lot of freebies freebie Seekers but if you're going to try send traffic to something you you do want to

have at least a few noteworthy emails I I always Have a few I like them they're easy to write the client doesn't mind they they don't they think it's very cool and very uh it's they always like the writing how to sell millions you're also going to discover what it takes to be a good copywriter and what some of the world's most luxurious and prestigious brands do to Concord more sales all right so there's an email there's a PS right why most copyrighters don't achieve Anything how to set goals and Achieve them cool so intriguing

lead why does some copywriters make it when others don't sometimes it's as simple as having solid goals now this list was just copywriters on this list or people that want to be copyrighters so that's why it works well then sometimes it's as simple as having solid goals getting that first client Landing that first 5k project writing that book Or even becoming or even being consistent with social media in today's video I break down some of the most powerful secrets to actually achieving any goal that you set out for yourself goals and actually achieve them see

you again I dropped the benefits at the bottom I just went straight for the link so these ones are a little bit shorter one of my teammates once said that this was the video where everything clicked For him so there you go and I think that was me probably was I watched this a while back it was really good when I when I started out I remember I really enjoyed that video so there you go there's another email all right let's go another one okay this one's from is this from yeah this is from Yuri

so Yuri wrote this one I thought this was really good so I wanted to share it Subject behind and this audience is uh for B it B2B it's like for coaches that want to make money online right so my affair with Carrie beak no I think that's pretty good because everybody's gonna click it all right simple way to attract leads and just study minutes per day very straight very direct to the the benefits and this is really important so intriguingly you're just one funnel away all you need is a money making FB group This new

ad strategy gets clients knocking at your door this is what everybody hears online in this audience right so this is your intriguing lead that's part first name if you're tired of hearing about these strategies that take hours and hours and you're just looking for a super simple way to attract high value leads for your coaching Consulting business then you've got to check out this free two minute video I made for You this part here is the context right but he also made the link part of the context which is really cool it's a really smart

little strategy but there in the video I share the garyvee strategy that helps us generate thousands of high value leads in just 30 minutes per day that's cool I like that I would say that's intensifying things like thousands of high value leads right check it out so the the link is below But then you've also got the link right there so I thought that was quite quite a smart way to put the put the uh where to put the link it was it was quite it was quite well done and here it is again here's

what you'll discover in this quick team in the video and Yuri's really good at bullets bullets so how we scale our coaching business from zero to seven figures in just one year the LinkedIn positioning secret that Makes your prospect see you as the go-to expert and start messaging you first how to attract high value leads in just 30 minutes a day without posting on social media wasting a million ads that's good and a hell of a lot more so first name if you want a simple and predictable way to generate dozens of high value leads

in just 30 minutes per day then watch this video and I'll show you how to generate leads like garyvee it's just a couple of minutes I'm sure you'll Enjoy it keep charging yeah it's good email right so again about benefits and bullets CDA you see this is his voice it's slightly different he writes slightly different it's more sophisticated the benefit's a little bit more direct but it's the same formula all the way through all these formulas the same formula it's simple it's easy to write these they're very easy to write here's another one uh is

this I think this is another one Of your reasons so how to Triple your prices if you're tired of working way too much for way too little intriguing loot all right and you're ready to jack up your coaching prices and finally charge your worth without having to justify your value there's your okay so this is interesting so you see here how he and this is this is the cool thing about the covers like once you master them you can play around With them and you can switch them around that's the Intriguing leaders part here working

way too much away too little jack up the prices and finally charge your worth that's straight to the outcome so now we're talking about intensifying things so he went to intriguing lead which is direct benefit then intensify you want to finally charge your worth then you have the CTA and then he goes into the context of What it is which is very cool I really like this this approach right and you're going to see lots of once you know once you see some other copywriters here in the dojo writing copy like this you'll see we

all use them in different forms different ways but the fundamentally it's the same thing but you see how those three things always go together though I mean four things intriguing lead contacts and testify things CTA so good so good well Done Yuri video here's what you'll discover bullets four bullets you know maybe press pause if you want to read them just click here to watch the training it's inside your FB group if you can't find the video just scroll down search for a post with the time step of July 29th to watch it Chuck your

key takeaways in the comments cool all right good this one is from Johnny so Johnny wrote this one million ways to Make one million dollars and I love this one and this one's interesting because this one is a another one of these hybrids right it's it's like not it's not exactly like the formula but I want to show you how flexibility can allow you to create all kinds of copy but you can still see the Kata behind the scenes and still see this as a noteworthy email even though it's slightly different There are tons of

ways to make a million bucks and tree name first name good lead you could sell one million for products for one dollar this is interesting it's like the context I suppose right but could you imagine how much work would be to sell a million products for one dollar like how much profit would you even get uh it's a little bit of now a little bit of a conversation right so there's a bit of a build up Here there's a bit of context right this is this is quite a lot of context and so that's I

think that's kind of an interesting you know you some people may think this is a bit of a value email but I still feel like this is much more of a noteworthy email this part here is the context and then cell 50 products for 20K and if I could do 50 why not 100 that's two mil right and then here we go I'll let you bring Go wild what if you just needed 50 clients and now the key is if people skip past this they still read this what if you just need 50 clients to

create your dream life that's one per week for one year and if you want to know how to do that so there's the intensify right there's the intensify so we have the lead we have the context we have the intensification here and then there's the CTA and you'll see Like when I write ctas I mean yeah this is technically the CTA because the link but this line here is is a little bit of a CTA too because you're building you're priming you're priming so when you want to Prime when you want to Prime to get

people into something you Prime first so you you know you share like I said context right then you intensify that is actually how if you want to if you want to sell the click well That's actually what you do so you share context I you could call it Prime I call it priming people like get them ready but actually it's as simple as this it's context context intensify what the benefit is like talk about the outcome I say intensify but it could be like increase the pain or it could be increase the excitement or it

could be increase the desire that's why I use intensify because it's like whatever it is it's Intensified the thing that it is that you want to intensify and then boom there it is it's usually it intensify emotionally right cool so how to transition from selling 97 courses to 20K High ticket office smoothly in the video Blah Blah Blah check out the video to your success see it's the same thing his lead is slightly longer but it's good okay So let's let's move on to the next one all right so this one is the one I

was talking about earlier so I tested on that list and they liked it and so the other day uh was Sunday I wrote this one the other day so this is my most recent noteworthy email I've written and I wrote it based on this I went ahead and I used the Kata it took me about six minutes seven minutes and I did it just for this video I read it just for this video because I'm going To do the assignment just like you guys so best online business for busy people like you I tried that

subject line I tried the number one online business for busy women because the audience is all women how to get started with your online business ASAP Commerce you get started there like that uh so hey name I didn't want you to miss this dots he's super short and sweet get them hooked in but we're running a new Workshop on how to get started with Kindle publishing 2022 there's limited seats available so I wanted to send you this invite before they all get filled up if you're always busy but you've been looking for a way out

of the nine-to-five grind highly recommend you join this training right now so later you're gonna see another type of Kata which is called the reminder email and the reminder emails got a very similar flow to the the noteworthy email Only difference is that one's much more about this kind of like get in last chance but I use the ending the same way as we do the noteworthy one so the the flow is exactly the same and this is why it's cool is that you can actually use nodeworthy email for um reminders as well new workshop

on starting a publishing business with xero experience this email did really well by the way so far I'm Laying everything on open if you've always wanted to see the everything thing everything right everything and get started that's like their their favorite stuff if you've always wanted to know how to easily get started and there you go again online without working 10 hours a day how to actually replace your nine to five with a legit proven business model how to build a publishing business that grows even while you're sleeping Starting a publishing business was your experience

time sensitive have a blast I probably could have had another line here and like so much more than I want you to click the link there and then I added the PS wow okay I have never spoken so much in 50 minutes that was a lot I might have to pace myself in the next all the rest of these Kata okay so top Tips for writing noteworthy emails now you can see why this is I you can't do the I can't teach the Kata in like two hours we've just done one I wanted to give

you all those examples and show you what's happening so that you can write emails like this now you can write a noteworthy email you see how simple it is you can write these two here's a few tips just before I I send you off to go write these don't sell too hard here remember it's free there's no cost to Any of these things people don't have to pay almost everything in marketing is free the everybody buys like think about it you have a favorite car maybe you've already bought that car in your heart okay it's

important to think about this for a second there's a difference between buying something and paying for something you've already bought the car in your heart you buy that car you want That car paying is when you make a resource decision like okay I don't have the money in the account or I need that money for something else or whatever it is right so buying something is not a very hard thing to do you don't have to sell hard to get people to buy something that they want so long as they want it it matches what

they want they will buy it the paying is a sales thing you don't need to really Worry about that so much okay and because of this because buying is actually very easy and it doesn't cost people anything to buy something remember you can buy your favorite computer you can buy your favorite program you can buy your favorite anything before you pay for it because it's on your vision board because it's it's the goal on your your list of things you want to do you know I've already bought a ticket to Japan in my heart right

I've already bought the idea of going I want to buy a ticket to Japan I want to buy a business class ticket to Japan the only thing is paying for it that's different okay so because of that you don't have to sell hot you can remember that everything here is free you just sell the click get to the point intriguingly context build up some Emotion by intensifying things CTA keep the copy clean that's the key To all the Cutters all the Cutters are about clean copy I want you to remember those clean copy is the

secret clean easy to read copy it needs to copy gets in the way so many copywriters their writing is so thick and heavy it gets in the way of selling it gets in the way of the opportunity with a good offer with a good list you don't need a lot of good like you don't need a lot of copy you just need a clear big idea that's Why the one here where is it somewhere around here this one I didn't need a lot of copy for this one because that idea is very strong so why

waste time why waste time on that make sense so sell the outcome that's the click right click here to learn how to protect your money don't just say click here to watch the video you can sell the outcome click here to learn how to protect your money and then the other thing is you have Features benefits and then you have outcomes and so a lot of people focus on just features versus benefits you want to go a little bit further here so a feature could be like I'll give you some examples the email Kata learn

the email Kata that's a feature learn my proven formulas that's a feature along my proven formula so you can write emails in 15 minutes and make 150 that's a benefit the outcome is learn my proven Email cutter formulas see you can make 150 in 15 minutes and hit your dream income and work on your own terms as a copywriter that's the outcome you're going to convert it to the outcome so a lot of great writers they go straight to outcome driven copy don't just float around the benefits talk about outcomes get to the point this

is really why people care so if you spend too much time focusing on just These two things you're going to lose opportunities to sell the real reason people are reading so keep the bullets clean don't write too many follow these tips and you got this you got the no worthy email all right so here's the assignment for you I want you to write three noteworthy emails for your clients maybe you write one uh if you want to if you have to write them all for one Client maybe you can write one that introduces something the

second one could be like a reminder version of an unworthy email and then the last one could be maybe next next week's email or whatever if you have to write per week but just write three if you don't have a client right right three four some random clients like potential clients on your list of clients you're on the right form write three emails and then we're going To look at them together and we're going to see how you use the formula and I'm very excited to see you in email Kata number two all right talk

soon